{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5f69-752d-a9b8-56ef0d04a4d8", "slug": "TeNq26Ik91MZw7w4opH1", "title": "Here's the pitch deck that this Los Angeles-based entrepreneur used to raise over $7 million for his new social network idea", "subtitle": "Octi", "author": "Octi", "pageCount": 11, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.777, "document": { "id": "019dd923-5f69-752d-a9b8-56ef0d04a4d8", "slug": "TeNq26Ik91MZw7w4opH1", "title": "Here's the pitch deck that this Los Angeles-based entrepreneur used to raise over $7 million for his new social network idea", "rawTitle": "Here's the pitch deck that this Los Angeles-based entrepreneur used to raise over $7 million for his new social network idea", "authorId": "Pitchdecks", "authorName": "Octi", "authorDisplay": "Octi", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Octi-TeNq26Ik.pdf", "sourceUrl": "https://www.businessinsider.com/octi-pitch-deck-augmented-reality-2019-4?r=slide-library", "sourceDate": "2019-04-28 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 09:00:25.973+00", "status": "ready", "pageCount": 11, "orientation": "landscape", "aspectRatio": 1.777, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/TeNq26Ik91MZw7w4opH1", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 11, "pagesIndexed": 11, "pagesWithImages": 11, "pagesWithMetadata": 11, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 53, "chartCount": 0, "metricSlides": 0, "toolMatches": 3, "documentToolMatches": 0, "frameworkMatches": 4, "arcMatches": 1, "beatMatches": 4, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "61ed921d-de6e-466c-a53f-1426035549b8", "evidence": "The deck follows a clear Attention-Interest-Desire-Action structure", "isPrimary": true, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:35:17.197586+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 2, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Attention", "beatId": "cee5aea6-610f-4a88-8964-e4ccf6d807b0", "matchId": "61ed921d-de6e-466c-a53f-1426035549b8", "beatType": { "name": "Attention", "slug": "aida-attention", "status": "active", "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d", "version": 1, "description": null }, "evidence": "The cover and testimonial slides grab attention", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Hook", "slug": "hook", "status": "active", "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5", "version": 1, "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster." }, "alignedBlockIds": null, "matchConfidence": 0.9 }, { "to": 5, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 3, "name": "Interest", "beatId": "6c7f7080-08eb-4351-b2ad-a02c12bfad2f", "matchId": "61ed921d-de6e-466c-a53f-1426035549b8", "beatType": { "name": "Interest", "slug": "aida-interest", "status": "active", "canonId": "019dd9b8-115b-7640-827f-fd115885a984", "version": 1, "description": null }, "evidence": "The problem statement, product demo, and traction slides generate interest", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.9 }, { "to": 8, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 6, "name": "Desire", "beatId": "86a94b0d-b5d7-457c-951c-66f655d415dc", "matchId": "61ed921d-de6e-466c-a53f-1426035549b8", "beatType": { "name": "Desire", "slug": "aida-desire", "status": "active", "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d", "version": 1, "description": null }, "evidence": "The product demo, solution, and tech stack slides create desire", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.9 }, { "to": 11, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 9, "name": "Action", "beatId": "19e98a2e-7ed0-4cf9-ab9b-d43348f2cce3", "matchId": "61ed921d-de6e-466c-a53f-1426035549b8", "beatType": { "name": "Action", "slug": "aida-action", "status": "active", "canonId": "019dd9b8-1285-74f0-8552-c04c08014586", "version": 1, "description": null }, "evidence": "The customer logos, closing ask, and final cover slides encourage action", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 7, "from": 2, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null, "categoryName": "Narrative", "categorySlug": "narrative" }, "matchId": "cffd1a8b-7ead-4e58-987e-e3ebaae4101b", "evidence": "The testimonial and solution slides create an aha moment", "position": 0, "objective": "What if AR could enable a new social network?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:35:17.395747+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 10, "from": 3, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "e98a4aad-9aeb-4235-b159-176c57f9fab8", "evidence": "The problem statement and closing ask slides imply costs of inaction", "position": 1, "objective": "What are the costs of not investing in Octi?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:35:17.435612+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "1a12718f-ab6f-4212-bf2b-6da246aa76c1", "evidence": "octilabs | Q1 2019", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:26:30.828907+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Storytelling: the closing ask", "slug": "closing-ask", "status": "active", "bestFor": null, "canonId": "019df269-24e0-70ab-8dd9-983832c1c665", "version": 1, "bodyDocId": "019df269-24bc-7554-b88d-245127606b8d", "description": "The single most important slide in the deck — after the cover. The final", "familyLabel": "narrative-block", "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "agent": "storyteller", "layer": "slide", "agents": [ "storyteller" ], "matchId": "22cb00c6-6887-4ccd-94bf-13875ed5fb31", "evidence": "This slide is a closing ask with a quote, contact info, and a title.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:26:31.13796+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "c0cd83db-0a53-47ce-b227-af777cdfd0e3", "evidence": "This slide is a cover slide with a company logo.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:26:31.224738+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "4724c44e-b610-4dec-b38d-f2c945a67571", "evidence": "Uses Kevin Kelly's quote to validate the market thesis.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:31:47.122+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "frameworkName": "authority-citation" }, { "matchId": "6de83d40-3ad2-4c66-8c52-d2a4e68129c1", "evidence": "The slide explicitly labels the section as 'PROBLEM' and lists pain points of current market solutions.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 16:31:47.618+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "problem-statement" }, { "matchId": "9e700a22-ef6d-4075-9e44-e11f7222ec20", "evidence": "Central app connected to multiple peripheral service logos via lines", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:31:43.824+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "frameworkName": "hub-spoke" }, { "matchId": "86711cfe-e11d-488e-85c7-bcfba451ce27", "evidence": "Listing high-profile investors to build trust and credibility.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:31:43.989+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "frameworkName": "authority-citation" } ], "patterns": [] }, "storymakers": null, "score": null, "review": null, "activistThesis": null, "pitchdeck": { "metadata": { "author": "Nick Bastone", "fireId": "TeNq26Ik91MZw7w4opH1", "sector": null, "deckKind": "fundraise", "roundRaw": "$7.5 million seed", "amountRaw": "$7 million", "amountUsd": "7000000", "scrapedAt": "2026-04-27 09:00:25.973+00", "sectorRaw": null, "sourceUrl": "https://www.businessinsider.com/octi-pitch-deck-augmented-reality-2019-4?r=slide-library", "deckKindAt": "2026-04-28 07:19:06+00", "highlights": "Octi is a social app that wants to use augmented reality to build a new kind of social network. \"The world is ready for a new platform — something exciting;; something that's different than what's out there already;;\" Octi CEO and co-founder Justin Fuisz told Business Insider in a recent interview. The twelve-person Los Angeles-based startup raised a $7.5 million seed round for its big idea from notable investors like Snap's former VP of Product Tom Conrad and Adobe's Chief Product Officer;; Scott Belsky. Below is the pitch deck that helped Octi raise a $7.5 million seed round. Visit Business Insider's homepage for more stories.", "slideCount": 11, "companyName": "Octi", "description": "Octi is a social app that wants to use augmented reality to build a new kind of social network. \"The world is ready for a new platform — something exciting;; something that's different than what's out there already;;\" Octi CEO and co-founder Justin Fuisz told Business Insider in a recent interview. The twelve-person Los Angeles-based startup raised a $7.5 million seed round for its big idea from notable investors like Snap's former VP of Product Tom Conrad and Adobe's Chief Product Officer;; Scott Belsky. Below is the pitch deck that helped Octi raise a $7.5 million seed round. Visit Business Insider's homepage for more stories. For years;; the idea of a new social network disrupting the existing giants seemed highly unlikely. But given the intense privacy-scrutiny over incumbents including Facebook;; and a growing interest in new technologies like Pokémon Go-style augmented reality (AR);; the time seems ripe for some kind of disruption in the space. One such company is Octi — a social app that allows users to transform the world around them with AR effects and profiles. \"The world is ready for a new platform — something exciting;; something that's different than what's out there already;;\" Octi CEO and co-founder Justin Fuisz told Business Insider in a recent interview. \"We're finding the market to be very receptive to us.\" Octi's official launch is set for June;; but a beta version of the app has been available in Apple's App Store since last year. Despite the positive feedback from users thus far;; Fuisz knows his product needs to offer utility beyond just being able to display \"dancing hot dogs on a table;;\" as he puts it;; in an apparent reference to Snapchat's famed frolicking sausage. Lack of an actual use case has been a common criticism of AR products. \"When you think about AR;; you want to think about utility;; not just novelty;;\" Fuisz said. \"AR really hasn't had its breakout moment yet. We really harp on the idea of giving utility to the user.\" Today;; Octi only offers the ability to add colorful graphics or gifs to videos;; similarly to Snapchat. Upon its official launch;; however;; Fuisz says users will be able to add buttons to their digital profiles that link to information like songs they're listening to on Spotify;; or their Instagram accounts. The goal is that when someone holds up their phone with the Octi camera open;; they won't just see people;; they'll see people's Octi profiles with animations and information about them. And that experience;; Fuisz said;; is \"an incredible icebreaker\" for people to start conversations in the real world. The twelve-person Los Angeles-based startup raised a $7.5 million seed round for their idea from notable investors like Snap's former VP of Product Tom Conrad and Adobe's Chief Product Officer;; Scott Belsky. For now;; Fuisz says the company is still in the \"user growth\" stage and that its main source of revenue comes from \"fun partnerships that make the product cooler;;\" like its partnership with the NFL Players Association. Over time;; like other hopeful entrepreneurs spearheading social products;; Fuisz hopes to monetize on the data it can collect. As for fundraising advice;; Fuisz said pitch decks are not a \"one-size-fits-all\" project. Octi;; for instance;; is a very visual product and so its original deck included animations;; rather than static pages. Fuisz also suggested not putting so much information in the deck that an investor might immediately say;; \"this isn't for me.\" \"If your technology and product is truly groundbreaking;; your goal as an entrepreneur should really just be to get [the investor] in the room;;\" Fuisz said. Below is the pitch deck that helped the AR social app Octi raise a $7.5 million seed round:", "displayName": "Octi", "publishDate": "2019-04-28", "roundSeries": "seed", "articleTitle": "Here's the pitch deck that this Los Angeles-based entrepreneur used to raise over $7 million for his new social network idea", "leadInvestors": null, "deckKindSignal": "raise", "metaExtractedAt": "2026-04-28 07:16:02+00" }, "profile": { "scores": { "yc": 0.3923, "a16z": 0.3123, "docsend": 0.2152, "hoffman": 0.2629, "mcclure": 0.3129, "sequoia": 0.1756, "kawasaki": 0.2629, "nextview": 0.3606, "slidebean": 0.3944, "founder_institute": 0.3364 }, "nSlides": 11, "sequence": [ "cover", "quote_slide", "problem_statement", "product_demo", "traction", "product_demo", "solution", "unfair_advantage", "other", "closing_ask", "closing_ask" ], "breakdown": { "yc": { "order": 0.4, "signal": 0.08, "jaccard": 0.3846 }, "a16z": { "order": 0.4, "signal": 0, "jaccard": 0.3846 }, "docsend": { "order": 0.2727, "signal": 0, "jaccard": 0.2667 }, "hoffman": { "order": 0.3636, "signal": 0, "jaccard": 0.3077 }, "mcclure": { "order": 0.4, "signal": 0.05, "jaccard": 0.2857 }, "sequoia": { "order": 0.2727, "signal": 0, "jaccard": 0.1875 }, "kawasaki": { "order": 0.4, "signal": 0, "jaccard": 0.2857 }, "nextview": { "order": 0.4444, "signal": 0, "jaccard": 0.4545 }, "slidebean": { "order": 0.5455, "signal": 0, "jaccard": 0.4615 }, "founder_institute": { "order": 0.4545, "signal": 0, "jaccard": 0.4 } }, "matchedAt": "2026-04-27 21:51:54+00", "noveltyScore": 0.7056, "primaryScore": 0.3944, "noveltySignals": [ "non-canonical types: quote_slide" ], "primaryProfile": "slidebean", "secondaryScore": 0.3923, "secondaryProfile": "yc" } }, "slides": [ { "page": 1, "type": "setup", "title": "Minimalist design featuring company logo and date/entity identifier.", "function": "front_matter", "imagePath": "https://imgproxy.kitesheet.com/SWUbEIJcySLnRwibaS7Hvt3mamYTmJsuLB94SxF0zsc/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9UZU5xMjZJazkxTVp3N3c0b3BIMS9wMDAxLmpwZw", "rawType": "cover", "block": null, "metadata": { "slideType": "cover", "slideTypeCanon": { "name": "Cover", "slug": "cover", "status": "active", "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "sparse", "densityScore": 10, "componentCount": 3, "textChars": 45, "nDataPoints": 0, "notes": "Minimalist design featuring company logo and date/entity identifier.", "elementsJson": [ "other" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:31:42.212+00", "seconds": 2.277, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b8-56ef0d04a4d8/1", "deck": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8", "deckAnchor": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8#slide-1", "deckJson": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "octilabs | Q1 2019", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:45:49+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28f-707d-b92a-636cf4851f33", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.2, "x": 0.4, "y": 0.4 }, "kind": "image", "text": "octi logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:42.212+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "abb271f2-5094-40d6-bd2f-791a16e7826a", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.16, "x": 0.42, "y": 0.62 }, "kind": "paragraph", "text": "octilabs | Q1 2019", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:42.212+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4558c750-ade0-4750-a74b-506f3341f3d5", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "1a12718f-ab6f-4212-bf2b-6da246aa76c1", "evidence": "octilabs | Q1 2019", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:26:30.828907+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 2, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 1, "name": "Attention", "beatId": "cee5aea6-610f-4a88-8964-e4ccf6d807b0", "matchId": "61ed921d-de6e-466c-a53f-1426035549b8", "beatType": { "name": "Attention", "slug": "aida-attention", "status": "active", "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d", "version": 1, "description": null }, "evidence": "The cover and testimonial slides grab attention", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Hook", "slug": "hook", "status": "active", "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5", "version": 1, "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [], "thumbSrc": "https://imgproxy.kitesheet.com/t9Ti9lIyM3-I9movN1pQRmVOeW5l_Na7OeJEzMhggMM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9UZU5xMjZJazkxTVp3N3c0b3BIMS9wMDAxLmpwZw", "imagePathAlt": "https://imgproxy.kitesheet.com/zptK85lpH5l8hyffiV57fe6BxbsnHQxxl6qnIpeap4U/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9UZU5xMjZJazkxTVp3N3c0b3BIMS9wMDAxLnBuZw", "thumbSrcAlt": "https://imgproxy.kitesheet.com/1sEFJk7mkyET91-7w1TQKbjP2SuXLCzeSRUwr1tVFGk/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9UZU5xMjZJazkxTVp3N3c0b3BIMS9wMDAxLnBuZw" }, { "page": 2, "type": "setup", "title": "The slide uses a high-profile industry quote to establish the market thesis, followed by a specific testimonial for the company.", "function": "inspire_vision", "rawType": "testimonial", "block": null, "metadata": { "slideType": "testimonial", "slideTypeCanon": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52d-0a2d-7782-8a48-7e84df92cc97", "version": 1, "description": null }, "function": "inspire_vision", "functionCanon": { "name": "Inspire vision", "slug": "inspire_vision", "status": "active", "canonId": "019de52d-16d0-7756-83de-376eeac6fa40", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 78, "componentCount": 8, "textChars": 864, "nDataPoints": 0, "notes": "The slide uses a high-profile industry quote to establish the market thesis, followed by a specific testimonial for the company.", "elementsJson": [ "quote_block", "paragraph", "headshot", "callout_box", "logo_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:31:47.122+00", "seconds": 7.111, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b8-56ef0d04a4d8/2", "deck": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8", "deckAnchor": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8#slide-2", "deckJson": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "The team at Octi has built an impressive suite of capabilities based on their unique ability to capture and augment humans and other objects within the camera.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:45:50+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28f-707d-b92b-0f1599737119", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.1, "x": 0.85, "y": 0.615 }, "kind": "image", "text": "Tom Conrad", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.122+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "63fb7b03-fca6-419b-a34c-c82fa107c6b8", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.08, "x": 0.18, "y": 0.67 }, "kind": "image", "text": "WIRED", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.122+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "95ad24cd-ed45-4ac4-a8d7-c556753e0489", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.3, "x": 0.18, "y": 0.62 }, "kind": "paragraph", "text": "Kevin Kelly- Founding Executive Editor of Wired Magazine", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.122+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e43fa60c-b782-4a92-aaba-cf23e9130a67", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.45, "x": 0.18, "y": 0.47 }, "kind": "quote", "text": "WHOEVER DOMINATES THIS GRAND THIRD PLATFORM WILL BECOME AMONG THE WEALTHIEST AND MOST POWERFUL PEOPLE AND COMPANIES IN HISTORY, JUST AS THOSE WHO NOW DOMINATE THE FIRST TWO PLATFORMS HAVE", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Pull quote", "slug": "pull-quote", "status": "active", "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9", "version": 1, "description": null }, "framework": null }, "subkind": "pull-quote", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.122+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ed8a2539-311f-4169-9e6b-824c6ccfd22d", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.48, "x": 0.475, "y": 0.718 }, "kind": "quote", "text": "The team at Octi has built an impressive suite of capabilities based on their unique ability to capture and augment humans and other objects within the camera. There’s a wide range of compelling applications of this technology in the consumer space and beyond.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.122+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "420eb98c-854a-4b44-a271-3892e91560fd", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "“AR WILL SPARK THE NEXT BIG TECH PLATFORM- CALL IT MIRROR WORLD.” - Kevin Kelly, Founding Executive Editor of Wired Magazine", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:45:50+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28f-707d-b92b-12dac12957c3", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.64, "x": 0.18, "y": 0.07 }, "kind": "title", "text": "AR WILL SPARK THE NEXT BIG TECH PLATFORM- CALL IT MIRROR WORLD.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.122+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "22b5745d-dfe4-4a9a-bfd6-08ae5257c18d", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "4724c44e-b610-4dec-b38d-f2c945a67571", "evidence": "Uses Kevin Kelly's quote to validate the market thesis.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:31:47.122+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "frameworkName": "authority-citation" } ], "arcBeats": [ { "to": 2, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 1, "name": "Attention", "beatId": "cee5aea6-610f-4a88-8964-e4ccf6d807b0", "matchId": "61ed921d-de6e-466c-a53f-1426035549b8", "beatType": { "name": "Attention", "slug": "aida-attention", "status": "active", "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d", "version": 1, "description": null }, "evidence": "The cover and testimonial slides grab attention", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Hook", "slug": "hook", "status": "active", "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5", "version": 1, "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 7, "from": 2, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null }, "matchId": "cffd1a8b-7ead-4e58-987e-e3ebaae4101b", "evidence": "The testimonial and solution slides create an aha moment", "position": 0, "objective": "What if AR could enable a new social network?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:35:17.395747+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 3, "type": "tension", "title": "The slide uses a vertical text orientation for the title and floating callout boxes to critique current market offerings.", "function": "frame_problem", "rawType": "problem_statement", "block": null, "metadata": { "slideType": "problem_statement", "slideTypeCanon": { "name": "Problem statement", "slug": "problem_statement", "status": "active", "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4", "version": 1, "description": null }, "function": "frame_problem", "functionCanon": { "name": "Frame problem", "slug": "frame_problem", "status": "active", "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398", "version": 1, "description": null }, "density": "dense", "densityScore": 72, "componentCount": 11, "textChars": 405, "nDataPoints": 0, "notes": "The slide uses a vertical text orientation for the title and floating callout boxes to critique current market offerings.", "elementsJson": [ "paragraph", "screenshot", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:31:47.618+00", "seconds": 7.378, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b8-56ef0d04a4d8/3", "deck": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8", "deckAnchor": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8#slide-3", "deckJson": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8.json" }, "components": [ { "bbox": { "h": 0.16, "w": 0.16, "x": 0.67, "y": 0.205 }, "kind": "callout", "text": "PURE NOVELTY", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.618+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "717d1419-a9d4-4a6b-95af-a4472b053780", "parentComponentId": null }, { "bbox": { "h": 0.215, "w": 0.215, "x": 0.785, "y": 0.555 }, "kind": "callout", "text": "ZERO RETENTION", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.618+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7ea106d2-d93a-4fc9-898d-c8a13fc7a0df", "parentComponentId": null }, { "bbox": { "h": 0.16, "w": 0.16, "x": 0.333, "y": 0.18 }, "kind": "callout", "text": "NO UTILITY", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.618+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c254ab17-12b3-4561-afef-86249c9c168d", "parentComponentId": null }, { "bbox": { "h": 0.235, "w": 0.235, "x": 0.443, "y": 0.61 }, "kind": "callout", "text": "LOW ENGAGEMENT", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.618+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fce4e42a-b01c-4ce2-b39f-99d02e673899", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Existing social platforms don't let kids interact and represent themselves virtually. Avatars don't get the job done and consumer AR hasn't had it's breakout consumer moment.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:45:50+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28f-707d-b92b-f54dfc9b8646", "parentComponentId": null }, { "bbox": { "h": 0.235, "w": 0.285, "x": 0.33, "y": 0.035 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Illustration", "slug": "illustration", "status": "active", "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615", "version": 1, "description": null }, "framework": null }, "subkind": "illustration", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.618+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0138970a-b79e-42b1-a67b-dcef3aab0c73", "parentComponentId": null }, { "bbox": { "h": 0.24, "w": 0.135, "x": 0.62, "y": 0.54 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.618+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2243ff72-65ae-46ea-9e80-ea61e71a96e6", "parentComponentId": null }, { "bbox": { "h": 0.235, "w": 0.285, "x": 0.355, "y": 0.375 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.618+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2f147cf0-46b5-455f-8470-13ab2fc77d5b", "parentComponentId": null }, { "bbox": { "h": 0.675, "w": 0.21, "x": 0.77, "y": 0.02 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.618+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ecf508a2-cdfb-4b28-a85d-5dab7c00bcb5", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.22, "x": 0.08, "y": 0.215 }, "kind": "paragraph", "text": "Existing social platforms don't let kids interact and represent themselves virtually. Avatars don't get the job done and consumer AR hasn't had it's breakout consumer moment.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.618+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "66341f62-dc12-4592-964a-f6f9ca11442a", "parentComponentId": null }, { "bbox": { "h": 0.95, "w": 0.05, "x": 0.02, "y": 0.05 }, "kind": "title", "text": "PROBLEM", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.618+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "95fad000-d611-4680-a869-0e9d143e4db4", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "6de83d40-3ad2-4c66-8c52-d2a4e68129c1", "evidence": "The slide explicitly labels the section as 'PROBLEM' and lists pain points of current market solutions.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 16:31:47.618+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "problem-statement" } ], "arcBeats": [ { "to": 5, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 3, "name": "Interest", "beatId": "6c7f7080-08eb-4351-b2ad-a02c12bfad2f", "matchId": "61ed921d-de6e-466c-a53f-1426035549b8", "beatType": { "name": "Interest", "slug": "aida-interest", "status": "active", "canonId": "019dd9b8-115b-7640-827f-fd115885a984", "version": 1, "description": null }, "evidence": "The problem statement, product demo, and traction slides generate interest", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 7, "from": 2, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null }, "matchId": "cffd1a8b-7ead-4e58-987e-e3ebaae4101b", "evidence": "The testimonial and solution slides create an aha moment", "position": 0, "objective": "What if AR could enable a new social network?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:35:17.395747+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 10, "from": 3, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "e98a4aad-9aeb-4235-b159-176c57f9fab8", "evidence": "The problem statement and closing ask slides imply costs of inaction", "position": 1, "objective": "What are the costs of not investing in Octi?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:35:17.435612+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 4, "type": "setup", "function": "present_solution", "rawType": "product_demo", "block": null, "metadata": { "slideType": "product_demo", "slideTypeCanon": { "name": "Product demo", "slug": "product_demo", "status": "active", "canonId": "019de52d-0f06-7288-84f2-7568c1020fce", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "sparse", "densityScore": 14, "componentCount": 2, "textChars": 198, "nDataPoints": 0, "notes": null, "elementsJson": [ "screenshot" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:31:45.108+00", "seconds": 4.79, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b8-56ef0d04a4d8/4", "deck": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8", "deckAnchor": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8#slide-4", "deckJson": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8.json" }, "components": [ { "bbox": { "h": 0.65, "w": 0.62, "x": 0.19, "y": 0.228 }, "kind": "image", "text": "Three mobile phone screens showing the Octi app interface with AR overlays and profile content.", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:45.108+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "080dbe3f-b53d-4a36-8da6-cb5a2ddeeaf2", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.9, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "OCTI'S MOBILE AI UNDERSTANDS WHO EVERYONE IS AND CAN SURFACE THEIR CURATED DIGITAL PROFILE AND CONTENT.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:45.108+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "62cc2d84-ee9f-4ed9-99b4-422b3605fd4d", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 5, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 3, "name": "Interest", "beatId": "6c7f7080-08eb-4351-b2ad-a02c12bfad2f", "matchId": "61ed921d-de6e-466c-a53f-1426035549b8", "beatType": { "name": "Interest", "slug": "aida-interest", "status": "active", "canonId": "019dd9b8-115b-7640-827f-fd115885a984", "version": 1, "description": null }, "evidence": "The problem statement, product demo, and traction slides generate interest", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 7, "from": 2, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null }, "matchId": "cffd1a8b-7ead-4e58-987e-e3ebaae4101b", "evidence": "The testimonial and solution slides create an aha moment", "position": 0, "objective": "What if AR could enable a new social network?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:35:17.395747+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 10, "from": 3, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "e98a4aad-9aeb-4235-b159-176c57f9fab8", "evidence": "The problem statement and closing ask slides imply costs of inaction", "position": 1, "objective": "What are the costs of not investing in Octi?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:35:17.435612+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 5, "type": "evidence", "title": "The slide uses a mosaic of user-generated content to build social proof and demonstrate traction.", "function": "show_traction", "rawType": "traction", "block": null, "metadata": { "slideType": "traction", "slideTypeCanon": { "name": "Traction", "slug": "traction", "status": "active", "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542", "version": 1, "description": null }, "function": "show_traction", "functionCanon": { "name": "Show traction", "slug": "show_traction", "status": "active", "canonId": "019de52d-16a8-756a-9b38-a7d35420561d", "version": 1, "description": null }, "density": "sparse", "densityScore": 19, "componentCount": 3, "textChars": 91, "nDataPoints": 3, "notes": "The slide uses a mosaic of user-generated content to build social proof and demonstrate traction.", "elementsJson": [ "big_number", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:31:43.668+00", "seconds": 3.161, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b8-56ef0d04a4d8/5", "deck": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8", "deckAnchor": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8#slide-5", "deckJson": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8.json" }, "components": [ { "bbox": { "h": 1, "w": 1, "x": 0, "y": 0 }, "kind": "image", "text": "Collage of user photos", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.668+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "78885f28-d49d-481f-ae11-689e528c9370", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "user engagement: 63,000", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:45:49+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28f-707d-b92a-c4aa4503937f", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.8, "x": 0.1, "y": 0.3 }, "kind": "title", "text": "63,000 FACES SCANNED BY 1200 PEOPLE IN 2 WEEKS", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.668+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e948d7f7-f9e5-4868-887a-a6ddfa72f087", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 5, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 3, "name": "Interest", "beatId": "6c7f7080-08eb-4351-b2ad-a02c12bfad2f", "matchId": "61ed921d-de6e-466c-a53f-1426035549b8", "beatType": { "name": "Interest", "slug": "aida-interest", "status": "active", "canonId": "019dd9b8-115b-7640-827f-fd115885a984", "version": 1, "description": null }, "evidence": "The problem statement, product demo, and traction slides generate interest", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 7, "from": 2, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null }, "matchId": "cffd1a8b-7ead-4e58-987e-e3ebaae4101b", "evidence": "The testimonial and solution slides create an aha moment", "position": 0, "objective": "What if AR could enable a new social network?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:35:17.395747+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 10, "from": 3, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "e98a4aad-9aeb-4235-b159-176c57f9fab8", "evidence": "The problem statement and closing ask slides imply costs of inaction", "position": 1, "objective": "What are the costs of not investing in Octi?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:35:17.435612+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 6, "type": "setup", "title": "The slide uses three smartphone mockups to illustrate different use cases: social impact/donations, brand promotions (Taco Bell), and music integration (Spotify", "function": "present_solution", "rawType": "product_demo", "block": null, "metadata": { "slideType": "product_demo", "slideTypeCanon": { "name": "Product demo", "slug": "product_demo", "status": "active", "canonId": "019de52d-0f06-7288-84f2-7568c1020fce", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "sparse", "densityScore": 8, "componentCount": 2, "textChars": 104, "nDataPoints": 0, "notes": "The slide uses three smartphone mockups to illustrate different use cases: social impact/donations, brand promotions (Taco Bell), and music integration (Spotify).", "elementsJson": [ "screenshot" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:31:43.021+00", "seconds": 2.421, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b8-56ef0d04a4d8/6", "deck": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8", "deckAnchor": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8#slide-6", "deckJson": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8.json" }, "components": [ { "bbox": { "h": 0.75, "w": 0.72, "x": 0.14, "y": 0.16 }, "kind": "image", "text": "Three smartphone mockups showing the Octi interface with AR filters and mini-app overlays.", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.021+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "68043dfc-a2e2-4bd0-94d8-6f2f8203290d", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.35, "x": 0.325, "y": 0.03 }, "kind": "title", "text": "OCTI MINI APPS", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.021+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "30d27425-b51f-45e9-ac09-5db7e86ebe9d", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 8, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 6, "name": "Desire", "beatId": "86a94b0d-b5d7-457c-951c-66f655d415dc", "matchId": "61ed921d-de6e-466c-a53f-1426035549b8", "beatType": { "name": "Desire", "slug": "aida-desire", "status": "active", "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d", "version": 1, "description": null }, "evidence": "The product demo, solution, and tech stack slides create desire", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 7, "from": 2, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null }, "matchId": "cffd1a8b-7ead-4e58-987e-e3ebaae4101b", "evidence": "The testimonial and solution slides create an aha moment", "position": 0, "objective": "What if AR could enable a new social network?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:35:17.395747+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 10, "from": 3, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "e98a4aad-9aeb-4235-b159-176c57f9fab8", "evidence": "The problem statement and closing ask slides imply costs of inaction", "position": 1, "objective": "What are the costs of not investing in Octi?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:35:17.435612+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 7, "type": "resolution", "title": "The slide uses a hub-and-spoke diagram to illustrate how the central app integrates with popular third-party services like Yelp, Spotify, Instagram, LinkedIn, e", "function": "present_solution", "rawType": "solution", "block": null, "metadata": { "slideType": "solution", "slideTypeCanon": { "name": "Solution", "slug": "solution", "status": "active", "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "balanced", "densityScore": 30, "componentCount": 4, "textChars": 251, "nDataPoints": 0, "notes": "The slide uses a hub-and-spoke diagram to illustrate how the central app integrates with popular third-party services like Yelp, Spotify, Instagram, LinkedIn, etc.", "elementsJson": [ "headline_text", "screenshot", "icon_grid" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:31:43.824+00", "seconds": 3.195, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b8-56ef0d04a4d8/7", "deck": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8", "deckAnchor": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8#slide-7", "deckJson": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8.json" }, "components": [ { "bbox": { "h": 0.7, "w": 0.9, "x": 0.05, "y": 0.2 }, "kind": "diagram", "text": "Connections between central app and external service logos", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Hub and spoke", "slug": "hub-spoke", "status": "active", "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1", "version": 1, "description": null }, "framework": null }, "subkind": "hub-spoke", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.824+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eb142336-e7d1-43f9-a758-9d4f60f630b6", "parentComponentId": null }, { "bbox": { "h": 0.7, "w": 0.9, "x": 0.05, "y": 0.2 }, "kind": "image", "text": "Logos of external platforms (Vimeo, Yelp, Snapchat, Spotify, Google Maps, FaceTime, Bumble, Instagram, LinkedIn)", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.824+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9ef3f095-722a-4261-9547-4bd2ae000bcd", "parentComponentId": null }, { "bbox": { "h": 0.37, "w": 0.18, "x": 0.41, "y": 0.235 }, "kind": "image", "text": "Central mobile app interface showing integrated content cards", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.824+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "56ad09e4-62b0-4e2e-9312-142b6bc926cc", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.58, "x": 0.21, "y": 0.08 }, "kind": "title", "text": "HUMANS AS A PLATFORM", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.824+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "346fee07-150a-44bf-90a5-1ca73de626cc", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "9e700a22-ef6d-4075-9e44-e11f7222ec20", "evidence": "Central app connected to multiple peripheral service logos via lines", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:31:43.824+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "frameworkName": "hub-spoke" } ], "arcBeats": [ { "to": 8, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 6, "name": "Desire", "beatId": "86a94b0d-b5d7-457c-951c-66f655d415dc", "matchId": "61ed921d-de6e-466c-a53f-1426035549b8", "beatType": { "name": "Desire", "slug": "aida-desire", "status": "active", "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d", "version": 1, "description": null }, "evidence": "The product demo, solution, and tech stack slides create desire", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 7, "from": 2, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null }, "matchId": "cffd1a8b-7ead-4e58-987e-e3ebaae4101b", "evidence": "The testimonial and solution slides create an aha moment", "position": 0, "objective": "What if AR could enable a new social network?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:35:17.395747+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 10, "from": 3, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "e98a4aad-9aeb-4235-b159-176c57f9fab8", "evidence": "The problem statement and closing ask slides imply costs of inaction", "position": 1, "objective": "What are the costs of not investing in Octi?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:35:17.435612+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 8, "type": "resolution", "title": "The slide uses a process flow diagram to show how core technologies build upon each other.", "function": "present_solution", "rawType": "solution", "block": null, "metadata": { "slideType": "solution", "slideTypeCanon": { "name": "Solution", "slug": "solution", "status": "active", "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "dense", "densityScore": 57, "componentCount": 6, "textChars": 444, "nDataPoints": 0, "notes": "The slide uses a process flow diagram to show how core technologies build upon each other.", "elementsJson": [ "headline_text", "paragraph", "process_diagram", "icon_grid", "screenshot" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:31:43.935+00", "seconds": 3.037, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b8-56ef0d04a4d8/8", "deck": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8", "deckAnchor": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8#slide-8", "deckJson": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Octi has built several patented technologies for human understanding on smartphone cameras by leveraging custom GPU level programming for iOS (Metal) and Android (Vulkan).", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:45:49+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28f-707d-b92a-473d4c406396", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.38, "x": 0.58, "y": 0.1 }, "kind": "diagram", "text": "Core Technologies flow", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Process flow", "slug": "process", "status": "active", "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838", "version": 1, "description": null }, "framework": null }, "subkind": "process", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.935+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a5de82df-86b1-4af1-94e9-b77b6e4dbda8", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.3, "x": 0.01, "y": 0.23 }, "kind": "image", "text": "Two smartphones showing AR effects on people", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.935+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "570c62a6-15e5-478d-b1f8-2b9c320d3a38", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.38, "x": 0.58, "y": 0.65 }, "kind": "list", "text": "Octi Experiences grid", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.935+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d503a552-0f33-42ef-9d59-9ebc551c5f4c", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.25, "x": 0.33, "y": 0.42 }, "kind": "paragraph", "text": "Octi has built several patented technologies for human understanding on smartphone cameras by leveraging custom GPU level programming for iOS (Metal) and Android (Vulkan).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.935+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dca84ee2-cc71-4734-a5dd-7a75a85b0bc1", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.48, "x": 0.09, "y": 0.06 }, "kind": "title", "text": "OCTI TECH STACK", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.935+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5de53d28-3bd4-465e-b9c0-e6222a01b4d1", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 8, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 6, "name": "Desire", "beatId": "86a94b0d-b5d7-457c-951c-66f655d415dc", "matchId": "61ed921d-de6e-466c-a53f-1426035549b8", "beatType": { "name": "Desire", "slug": "aida-desire", "status": "active", "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d", "version": 1, "description": null }, "evidence": "The product demo, solution, and tech stack slides create desire", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 10, "from": 3, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "e98a4aad-9aeb-4235-b159-176c57f9fab8", "evidence": "The problem statement and closing ask slides imply costs of inaction", "position": 1, "objective": "What are the costs of not investing in Octi?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:35:17.435612+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 9, "type": "evidence", "title": "The slide uses a vertical gradient sidebar and a mix of headshots and corporate logos to establish credibility.", "function": "cite_precedent", "rawType": "customer_logos", "block": null, "metadata": { "slideType": "customer_logos", "slideTypeCanon": { "name": "Customer logos", "slug": "customer_logos", "status": "active", "canonId": "019de52d-101d-705c-8956-65f1b315e58a", "version": 1, "description": null }, "function": "cite_precedent", "functionCanon": { "name": "Cite precedent", "slug": "cite_precedent", "status": "active", "canonId": "019de52d-142b-714b-86d4-58aad7b568ec", "version": 1, "description": null }, "density": "balanced", "densityScore": 25, "componentCount": 3, "textChars": 295, "nDataPoints": 0, "notes": "The slide uses a vertical gradient sidebar and a mix of headshots and corporate logos to establish credibility.", "elementsJson": [ "headshot", "logo_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:31:43.989+00", "seconds": 3.034, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b8-56ef0d04a4d8/9", "deck": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8", "deckAnchor": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8#slide-9", "deckJson": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8.json" }, "components": [ { "bbox": { "h": 0.75, "w": 0.25, "x": 0.72, "y": 0.2 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.989+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ed4a14e5-190d-4baf-a12a-95d84a443902", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.35, "x": 0.16, "y": 0.23 }, "kind": "list", "text": "SCOTT BELSKY, CPO ADOBE\nJOSHUA KUSHNER, FOUNDER THRIVE CAPITAL\nSHASTA VENTURES\nTOM CONRAD, FMR VP PRODUCT @ SNAP\nSHIVA RAJARAMAN, CPO WEWORK\nABBE RAVEN, CEO A&E NETWORKS\nBOLD CAPITAL PARTNERS\nLIVENATION\nJOE MARCHESE, FOUNDER HUMAN VENTURES\nNFLPA ONE COLLECTIVE\nI2BF GLOBAL VENTURES", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.989+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bc54b587-bf61-4986-b65c-d73c0a8302af", "parentComponentId": null }, { "bbox": { "h": 0.8, "w": 0.05, "x": 0.05, "y": 0.1 }, "kind": "title", "text": "BEST INVESTORS", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.989+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "926e981b-f87e-4562-b331-c128080a665f", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "86711cfe-e11d-488e-85c7-bcfba451ce27", "evidence": "Listing high-profile investors to build trust and credibility.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:31:43.989+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "frameworkName": "authority-citation" } ], "arcBeats": [ { "to": 11, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 9, "name": "Action", "beatId": "19e98a2e-7ed0-4cf9-ab9b-d43348f2cce3", "matchId": "61ed921d-de6e-466c-a53f-1426035549b8", "beatType": { "name": "Action", "slug": "aida-action", "status": "active", "canonId": "019dd9b8-1285-74f0-8552-c04c08014586", "version": 1, "description": null }, "evidence": "The customer logos, closing ask, and final cover slides encourage action", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 10, "from": 3, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "e98a4aad-9aeb-4235-b159-176c57f9fab8", "evidence": "The problem statement and closing ask slides imply costs of inaction", "position": 1, "objective": "What are the costs of not investing in Octi?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:35:17.435612+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 10, "type": "setup", "title": "Includes a testimonial from Joe Marchese of Fox.", "function": "state_next_steps", "rawType": "closing_ask", "block": null, "metadata": { "slideType": "closing_ask", "slideTypeCanon": { "name": "Closing ask", "slug": "closing_ask", "status": "active", "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c", "version": 1, "description": null }, "function": "state_next_steps", "functionCanon": { "name": "State next steps", "slug": "state_next_steps", "status": "active", "canonId": "019de52d-14ca-70ac-b534-971f458cdf29", "version": 1, "description": null }, "density": "dense", "densityScore": 70, "componentCount": 10, "textChars": 388, "nDataPoints": 0, "notes": "Includes a testimonial from Joe Marchese of Fox.", "elementsJson": [ "screenshot", "headshot", "quote_block" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:31:47.724+00", "seconds": 6.676, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b8-56ef0d04a4d8/10", "deck": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8", "deckAnchor": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8#slide-10", "deckJson": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8.json" }, "components": [ { "bbox": { "h": 0.03, "w": 0.3, "x": 0.105, "y": 0.875 }, "kind": "disclaimer", "text": "CONFIDENTIAL: DO NOT DISTRIBUTE WITHOUT PERMISSION", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0ff57e5d-4097-47e2-b1bc-ac41f74a849a", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.12, "x": 0.73, "y": 0.28 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d2fdc009-0de1-4136-a462-1462173ebae8", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.08, "x": 0.73, "y": 0.645 }, "kind": "image", "text": "FOX", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f4e83757-e575-48d5-ab8d-63a260007280", "parentComponentId": null }, { "bbox": { "h": 0.625, "w": 0.44, "x": 0.525, "y": 0.605 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "348b5ce7-3f5e-4497-8d2a-8f27ddf17098", "parentComponentId": null }, { "bbox": { "h": 0.625, "w": 0.44, "x": 0.325, "y": 0 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bca3abf6-0467-4202-b7f2-164733dc37e9", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.26, "x": 0.73, "y": 0.58 }, "kind": "paragraph", "text": "JOE MARCHESE PRESIDENT OF AD REVENUES @FOX", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6e3300db-efbe-4ca6-bb3a-cc4d82875f6c", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.2, "x": 0.105, "y": 0.745 }, "kind": "paragraph", "text": "CONTACT INFO INFO@OCTI.TV", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e453f001-c159-4fd2-8106-1ee50ff2a474", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.26, "x": 0.73, "y": 0.45 }, "kind": "quote", "text": "THE APPLICATION OF THIS TECHNOLOGY WILL CHANGE HOW PEOPLE CAN COMMUNICATE USING AR. ALSO, IT'S REALLY FUN.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d4fac316-5498-43ca-9fba-720f8e950e5b", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "THE APPLICATION OF THIS TECHNOLOGY WILL CHANGE HOW PEOPLE CAN COMMUNICATE USING AR. ALSO, IT’S REALLY FUN. — JOE MARCHESE, PRESIDENT OF AD REVENUES @FOX", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:45:51+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28f-707d-b92c-740b7e034f1d", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.325, "x": 0.175, "y": 0.135 }, "kind": "title", "text": "THANK YOU.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:47.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3351b6d6-050f-4449-80db-1b5b6c16e4b6", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Storytelling: the closing ask", "slug": "closing-ask", "status": "active", "bestFor": null, "canonId": "019df269-24e0-70ab-8dd9-983832c1c665", "version": 1, "bodyDocId": "019df269-24bc-7554-b88d-245127606b8d", "description": "The single most important slide in the deck — after the cover. The final", "familyLabel": "narrative-block", "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "agent": "storyteller", "layer": "slide", "agents": [ "storyteller" ], "matchId": "22cb00c6-6887-4ccd-94bf-13875ed5fb31", "evidence": "This slide is a closing ask with a quote, contact info, and a title.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:26:31.13796+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 11, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 9, "name": "Action", "beatId": "19e98a2e-7ed0-4cf9-ab9b-d43348f2cce3", "matchId": "61ed921d-de6e-466c-a53f-1426035549b8", "beatType": { "name": "Action", "slug": "aida-action", "status": "active", "canonId": "019dd9b8-1285-74f0-8552-c04c08014586", "version": 1, "description": null }, "evidence": "The customer logos, closing ask, and final cover slides encourage action", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 10, "from": 3, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "e98a4aad-9aeb-4235-b159-176c57f9fab8", "evidence": "The problem statement and closing ask slides imply costs of inaction", "position": 1, "objective": "What are the costs of not investing in Octi?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:35:17.435612+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 11, "type": "setup", "title": "The slide is minimalist, containing only the brand logo.", "function": "front_matter", "rawType": "cover", "block": null, "metadata": { "slideType": "cover", "slideTypeCanon": { "name": "Cover", "slug": "cover", "status": "active", "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "sparse", "densityScore": 1, "componentCount": 1, "textChars": 12, "nDataPoints": 0, "notes": "The slide is minimalist, containing only the brand logo.", "elementsJson": [ "other" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:31:43.472+00", "seconds": 2.273, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b8-56ef0d04a4d8/11", "deck": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8", "deckAnchor": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8#slide-11", "deckJson": "/decks/019dd923-5f69-752d-a9b8-56ef0d04a4d8.json" }, "components": [ { "bbox": { "h": 0.24, "w": 0.14, "x": 0.43, "y": 0.38 }, "kind": "image", "text": "Company logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Illustration", "slug": "illustration", "status": "active", "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615", "version": 1, "description": null }, "framework": null }, "subkind": "illustration", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:31:43.472+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f5f36dda-8ffe-46da-9e4d-d9fdfd4a3eb6", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "c0cd83db-0a53-47ce-b227-af777cdfd0e3", "evidence": "This slide is a cover slide with a company logo.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:26:31.224738+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 11, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 9, "name": "Action", "beatId": "19e98a2e-7ed0-4cf9-ab9b-d43348f2cce3", "matchId": "61ed921d-de6e-466c-a53f-1426035549b8", "beatType": { "name": "Action", "slug": "aida-action", "status": "active", "canonId": "019dd9b8-1285-74f0-8552-c04c08014586", "version": 1, "description": null }, "evidence": "The customer logos, closing ask, and final cover slides encourage action", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [], "locked": true } ], "arcBeats": [ { "from": 1, "to": 2, "label": "Attention", "description": "The cover and testimonial slides grab attention" }, { "from": 3, "to": 5, "label": "Interest", "description": "The problem statement, product demo, and traction slides generate interest" }, { "from": 6, "to": 8, "label": "Desire", "description": "The product demo, solution, and tech stack slides create desire" }, { "from": 9, "to": 11, "label": "Action", "description": "The customer logos, closing ask, and final cover slides encourage action" } ], "loops": [ { "from": 2, "to": 7, "label": "Aha Moment", "description": "What if AR could enable a new social network?" }, { "from": 3, "to": 10, "label": "Cost Of Inaction", "description": "What are the costs of not investing in Octi?" } ] }