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Investors have been piling into startups which offer rapid and last-mile delivery services in recent months. Crisp is hoping to \"unbundle\" the supermarket;; CEO and cofounder Tom Peeters told Insider in an interview. \"Both the world and consumers are changing their habits on how they shop from offline to online and also wanting fresher and more locally and transparently sourced food;;\" Peeters said. \"For us it's about quality and convenience;; the Netherlands is a major food producer so the challenge is distribution;;\" Founded in 2018 by serial entrepreneurs Tom Peeters;; Michiel Roodenburg and Eric Klaassen;; Crisp offers grocery deliveries directly from local suppliers through a mobile shopping app delivered within a one-hour time slot across the whole of the Netherlands. The company's model relies on using tech to reduce physical infrastructure. 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