{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5f69-752d-a9b8-02132c057960", "slug": "SRxQkkaafppfUr5ZniRJ", "title": "Here's the 18-slide pitch deck Normative;; a carbon accounting startup backed by Google;; used to raise $11.5 million", "subtitle": "Normative", "author": "Normative", "pageCount": 18, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.776, "document": { "id": "019dd923-5f69-752d-a9b8-02132c057960", "slug": "SRxQkkaafppfUr5ZniRJ", "title": "Here's the 18-slide pitch deck Normative;; a carbon accounting startup backed by Google;; used to raise $11.5 million", "rawTitle": "Here's the 18-slide pitch deck Normative;; a carbon accounting startup backed by Google;; used to raise $11.5 million", "authorId": "Pitchdecks", "authorName": "Normative", "authorDisplay": "Normative", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Google-SRxQkkaa.pdf", "sourceUrl": "https://www.businessinsider.com/google-cop26-carbon-normative-pitch-deck-2021-11", "sourceDate": "2021-11-13 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 08:59:11.247+00", "status": "ready", "pageCount": 18, "orientation": "landscape", "aspectRatio": 1.776, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/SRxQkkaafppfUr5ZniRJ", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 18, "pagesIndexed": 18, "pagesWithImages": 18, "pagesWithMetadata": 18, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 85, "chartCount": 3, "metricSlides": 0, "toolMatches": 10, "documentToolMatches": 0, "frameworkMatches": 5, "arcMatches": 1, "beatMatches": 3, "loopMatches": 1, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "fe0d01f1-0c9f-482f-b478-95f84950eae9", "evidence": "The deck follows a similar structure to the Sequoia pitch, with a clear problem statement, solution and demo.", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:35:00.293809+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 3, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 2, "name": "Problem", "beatId": "c5a789f9-5f5f-4ff8-b293-98cb2588d689", "matchId": "fe0d01f1-0c9f-482f-b478-95f84950eae9", "beatType": { "name": "Problem", "slug": "sequoia-pitch-problem", "status": "active", "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311", "version": 1, "description": null }, "evidence": "Slides 2 and 3 clearly state the problem and market sizing.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. 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