{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5f69-752d-a9b7-d81c700e90b8", "slug": "RS7T5y1EtLAgCoxi0trx", "title": "Respira raised over $2 million to disrupt the embattled vape industry with a heat-free vaporizer. Here's the pitch deck that made it happen.", "subtitle": "Respira Technologies", "author": "Respira Technologies", "pageCount": 16, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.777, "document": { "id": "019dd923-5f69-752d-a9b7-d81c700e90b8", "slug": "RS7T5y1EtLAgCoxi0trx", "title": "Respira raised over $2 million to disrupt the embattled vape industry with a heat-free vaporizer. Here's the pitch deck that made it happen.", "rawTitle": "Respira raised over $2 million to disrupt the embattled vape industry with a heat-free vaporizer. 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Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 9, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 7, "name": "Solution (Provide relief)", "beatId": "c2b20be4-b1af-486f-92ac-71debb48ce50", "matchId": "893a40c1-0375-4fde-9074-ab4d47111e57", "beatType": { "name": "Solution (Provide relief)", "slug": "problem-agitate-solution-solution-provide-relief", "status": "active", "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd", "version": 1, "description": null }, "evidence": "Slides 7-9 present the solution, WAVE, as a safer alternative.", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 11, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 11, "name": "Market Size", "beatId": "7b7c8b54-370e-4b1e-8e35-d2a2fd3de50e", "matchId": "893a40c1-0375-4fde-9074-ab4d47111e57", "beatType": { "name": "Market Size", "slug": "sequoia-pitch-market-size", "status": "active", "canonId": "019dd9b8-20e6-729c-bc28-05442906d032", "version": 1, "description": null }, "evidence": "Slide 11 provides a market sizing analysis.", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 15, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 15, "name": "Satisfaction", "beatId": "0a0baa35-829b-40f4-8dbb-83f039369f28", "matchId": "893a40c1-0375-4fde-9074-ab4d47111e57", "beatType": { "name": "Satisfaction", "slug": "monroes-sequence-satisfaction", "status": "active", "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8", "version": 1, "description": null }, "evidence": "Slide 15 outlines the monetization model, providing a sense of satisfaction with the business plan.", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 6, "from": 4, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "cee04a74-b737-46a8-b3d7-ce5602631b88", "evidence": "Slides 4-6 emphasize the health risks and regulatory issues.", "position": 0, "objective": "What if we don't address the vape industry's health risks?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:34:58.579674+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 9, "from": 7, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null, "categoryName": "Vision", "categorySlug": "vision" }, "matchId": "80eef7a1-6f53-45bf-9c89-03a57e463b27", "evidence": "Slides 7-9 explain WAVE's benefits and regulatory alignment.", "position": 1, "objective": "Why does WAVE matter?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:34:58.620902+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 14, "from": 14, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "d6e047b4-25f2-4d59-ab3d-ddf8dec2abe1", "evidence": "Slide 14 discusses industry trends and macro analysis.", "position": 2, "objective": "Why is now the right time for WAVE?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:34:58.660916+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. 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Scale?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "e4b38344-a39b-4004-a4b5-b6bc5ac1ed92", "evidence": "The slide presents a clear problem statement with 'MYTH' and 'FALSE' sections, indicating a problem-agitate-solve structure.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 22:26:20.956405+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Causal Chain", "slug": "causal-chain", "status": "active", "bestFor": null, "canonId": "019dd956-9e98-7269-907b-8cf727e9499d", "version": 1, "bodyDocId": null, "description": "Showing how one event leads to another in sequence", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "396ba37b-668c-4651-bc6a-be38d263e2f1", "evidence": "The slide explains how toxic carbonyl exposure occurs when heat is used to aerosolize suspensions, showing a causal relationship.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:26:21.091531+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "7950e794-255e-4fd1-95fc-46b22ce73778", "evidence": "The slide cites specific studies and reports, such as the New England Journal of Medicine, to support its claims.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 22:26:21.178984+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Big Idea Formula", "slug": "big-idea-formula", "status": "active", "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. 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The device could also have potential pharmaceutical applications;; the company says. Traditional vaporizers for both nicotine and THC can release toxic byproducts when heated. Respira's CEO;; Mario Danek;; told Business Insider that his company's Wave vaporizer delivers \"just the drug\" and nothing else;; and is a safer consumption method. The devices aren't yet available. Danek said he expects them to hit stores later this year. The vape industry has come under fire lately as thousands across the US have been sickened after vaping. Click here for more BI Prime stories;; and subscribe to our weekly cannabis newsletter;; Cultivated.", "slideCount": 16, "companyName": "Respira Heat", "description": "Respira has raised $2.1 million to develop a heat-free vaporizer for cannabis and nicotine. The device could also have potential pharmaceutical applications;; the company says. Traditional vaporizers for both nicotine and THC can release toxic byproducts when heated. Respira's CEO;; Mario Danek;; told Business Insider that his company's Wave vaporizer delivers \"just the drug\" and nothing else;; and is a safer consumption method. The devices aren't yet available. Danek said he expects them to hit stores later this year. The vape industry has come under fire lately as thousands across the US have been sickened after vaping. Click here for more BI Prime stories;; and subscribe to our weekly cannabis newsletter;; Cultivated. Once seen as a healthier alternative to smoking;; the consequences of vaping were thrust into the spotlight this fall as thousands of people across the US were sickened after vaping cannabis and nicotine products. While the Centers for Disease Control and Prevention identified vitamin E acetate;; a thickening agent that's mostly found in illicit vapes;; as the culprit for most of these illnesses;; the issue put a cloud over the vape industry. Then;; President Donald Trump issued a crackdown on some flavored vapes;; which the federal government said are marketed towards underage users. Some vape companies have since seen their sales slump;; and have struggled to raise money. Some were forced to slash employees and shelve growth plans. Disrupting the vape industry;; without heat Against this backdrop;; a startup called Respira is working to offer a \"heat-free\" vaporizer which releases the desired compound — be it THC or nicotine — without the toxic elements. Respira's vaporizers aren't yet on the market;; and the company says they should be available later this year. \"There's this prevailing myth that only combustion or actual burning creates harmful byproducts;; and that's just unequivocally not true;;\" Mario Danek;; Respira's CEO;; told Business Insider in an interview. \"The heat in and of itself creates toxic byproduct formation in vapes. These are unintended;; but harmful consequences.\" Respira CEO Mario Danek. Courtesy of Respira Vaping relies on heat to release the desired chemical compound;; be it THC or nicotine;; from a solution. That heat can also release harmful compounds;; which vape users are unwittingly inhaling into their lungs. The problem is especially acute in illicit THC vapes;; which Business Insider previously reported were found to contain pesticides and heavy metals — some of which can break down into carcinogens and other poisonous gases when heated. Respira has so far raised $2.1 million in convertible notes;; a form of short-term debt that converts into an ownership stake over an agreed-upon timeframe. Investors include the Silicon Valley-based DG Ventures;; cannabis fund Poseidon Asset Management;; and Evolution VC Partners. The company is set to release its first product;; called the Wave;; in some markets later this year;; Danek said. Using the Wave is supposed to feel similar to using other e-cigarette or vape products;; Danek said. 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