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The startup claims it's making OOH advertising more efficient by building a single platform for brands to browse;; buy;; run and measure their ad campaigns. The round was led by TechFarms Capital with other investors including HubSpot cofounders Brian Halligan and Dharmesh Shah;; and Wayfair's alumni fund Wayfund. See more stories on Insider's business page.", "slideCount": 14, "companyName": "Onescreenai", "description": "OneScreen.ai has raised $1.2 million in pre-seed funding in a bid to revamp out-of-home (OOH) advertising. The startup claims it's making OOH advertising more efficient by building a single platform for brands to browse;; buy;; run and measure their ad campaigns. The round was led by TechFarms Capital with other investors including HubSpot cofounders Brian Halligan and Dharmesh Shah;; and Wayfair's alumni fund Wayfund. See more stories on Insider's business page. Outdoor advertising was growing before being crushed by the pandemic. Now it's coming back;; and one adtech startup is hoping to cash in on the opportunity. OneScreen.ai;; which has 13 employees;; has raised $1.2 million in pre-seed funding to build a platform for brands to search;; buy;; run and measure their out-of-home (OOH) advertising campaigns. The round was led by Florida-based fund TechFarms Capital with other investors including HubSpot cofounders Brian Halligan and Dharmesh Shah;; Wayfair's alumni fund Wayfund;; Lola.com CEO Mike Volpe;; and BuySellAds.com CEO Todd Garland also participating. The $30 billion dollar OOH industry has been historically fragmented;; with different inventory owners selling different formats;; from digital outdoor displays flashing a range of ads on the same screen to traditional;; static billboards. OneScreen.ai claims it makes campaign planning;; buying and optimization more efficient for ad buyers and sellers. 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