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The one-year-old company has closed a $7.5 million Series A round led by Sony Music. Read the pitch deck it used to do so;; outlining opportunity outlook;; revenue models;; and key stats.", "slideCount": 13, "companyName": "Slip Stream", "description": "Slip.stream sells a subscription service to creators that sources background music for their videos. The one-year-old company has closed a $7.5 million Series A round led by Sony Music. Read the pitch deck it used to do so;; outlining opportunity outlook;; revenue models;; and key stats. Slip.stream;; a subscription service that furnishes royalty-free music and sound effects for creators to use in their content – roughly 40% of whom are livestreaming gamers – has added to its funding coffers. The startup raised a $7.5 million Series A earlier this month led by Sony Music Entertainment;; with participation from previous backers Third Prime and LightShed Ventures. Launched in April 2021;; Slip.stream had previously raised a $3.25 million seed round;; bringing total funds to $10.75 million. Slip.stream iterated on the pitch deck it used to raise money for roughly four months;; updating it after pitch meetings based on feedback. The company sought to highlight early adoption;; current reach;; and the potential of the platform at scale;; CMO Jesse Korwin told Insider. \"The 'majors' were not our first target – we initially wanted to go the classic VC route;;\" Korwin said;; \"but we realized that having one of the major music companies as a backer provided a ton of validity and support for our vision.\" Funds will be used to grow its team of 11 full-time employees (and 13 developer contractors in Colombia) and bolster its music catalog;; which currently comprises 60;;000 songs and 40;;000 sound effects. As part of the round;; Slip.stream will work with Sony to onboard musicians onto its platform;; given that featuring in creator content can furnish marketing exposure for emerging artists. Slip.stream has 100;;000 free and paid creators using its service who have over 500 million collective followers. It doesn't break out its ratio between free and paid subscribers. While the free tier;; which comprises limited tracks;; requires attribution;; a subscription starts at $8 per month – and rises to $18 if creators wish to include music in advertisements. 'An opportunity to rise alongside them' Slip.stream says its focus on streamers is a differentiator amid a crowded market of competitors like Epidemic Sound;; Musicbed;; Artlist;; and Songtradr. \"Our go-to-market strategy is to focus on gamers because it's not a nascent market;; but it's much less mature than the YouTube market;;\" said cofounder and co-CEO Dan Demole;; noting that Twitch in particular has grappled with music copyright in recent months. \"It gives us an opportunity to rise alongside them.\" In addition to its service for creators;; Slip.stream is in the process of building a comparable subscription service for artists. Currently invite-only;; the product will enable artists to apply to have their tracks featured on the platform. Slip.stream has also released its own music \"packs\" – or mini compilation albums – alongside partners like FaZe Blaze and TikToker Tommy Unold. For these projects;; it pays artists an upfront fee to create music;; and splits streaming revenues on the back-end between the artists and creators fronting each release. Slip.stream's aim in these ventures is to drive subscribers. Slip.stream was founded by Korwin and Demole;; formerly of the audio ad agency Jingle Punks;; as well as musician and manager Anthony Martini and Fuse vet David Carson. Recent hires include SVP of business development Chris McDonald;; who hails from Epidemic Sound; Casper vet Shan Huang;; who oversees marketing as head of growth; and Michael Feldman as director of talent and influencer relations. You can check out the deck that Slip.stream took to Sony in October;; ultimately closing its commitment from the label in January. 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