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The brand targets a gender-fluid Gen Z and saw 470% quarter-over-quarter growth in 2021. Here's the pitch deck they used to raise $5.4 million from VC firms like Lerer Hippeau.", "slideCount": 21, "companyName": "Cake", "description": "Mitch Orkis and Hunter Morris are the cofounders of LA-based sexual-wellness brand Cake. The brand targets a gender-fluid Gen Z and saw 470% quarter-over-quarter growth in 2021. Here's the pitch deck they used to raise $5.4 million from VC firms like Lerer Hippeau. Entrepreneurs Mitch Orkis and Hunter Morris decided to shake up the sexual-wellness market when they launched Cake in September 2019. The Californian cofounders felt that the sex industry had become outdated. \"We didn't have a brand that spoke to either of us;;\" Orkis told Insider. The duo;; who met at a digital-branding company;; wanted to create a one-stop destination for fun sex — from condoms and lubricant to sex toys and prescription products. Morris said he raised $185;;000 from family and friends to help them bootstrap the burgeoning brand. In June 2020;; they launched Cake's first product: the pandemic-appropriate So-Low Lotion;; a masturbation buy available on their website. The tongue-in-cheek brand that targets a more gender-fluid;; Gen Z audience experienced 470% quarter-over-quarter growth during 2021. But when the pandemic first hit;; it looked as if their grand plans for the next sexual revolution might grind to a halt. Not only did they have to close their day-old office;; Orkis said;; but social-media giants threatened to switch off the accounts that the Gen Z brand used to reach its customers. The compliance flags they received requested that adult content focus on facts rather than pleasure. \"I remember standing on the street;; talking to Hunter;; and I said I don't know how to market a company that we legally can't market;;\" Orkis said. But the entrepreneurs quickly circumvented this by collaborating with the social-media companies to define what those rules are. Since then;; they've worked on large projects with Hulu and Snapchat. Morris and Orkis sought funding on two occasions and only when they had a specific goal in mind;; Orkis said. In February 2020;; they raised $1.435 million to launch their first line of products and employ three full-time staff members. And in January 2021;; they raised a further $4 million in funding from investors such as VC firm Lerer Hippeau to help them fulfill a nationwide order for Walmart. They're now about to enter the prescription market. While further funding isn't on their radar right now;; Orkis said;; it could be in the future. 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