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        "evidence": "15% of providers using test 12 months after launch with 85% repeat ordering rate",
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        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
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        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
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        "evidence": "Top-3 PBM in the US, Top-5 BCBS plan, Largest health plan GPO, Largest Managed Medicaid plan",
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        "evidence": "Predicts response to anti-TNF therapies in ulcerative colitis patients",
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        "evidence": "Potential healthcare savings of $3B, Patient outcomes improve by 30%",
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        "evidence": "Process flow diagram showing patient data input, platform analysis, and output of targets/biomarkers",
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