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But as Alyce CEO Greg Segall recently told Business Insider;; most corporate gifts — like branded swag;; holiday gifts;; and even sporting event tickets — don't always match the interests of the recipient and;; as a result;; are often wasted. Alyce helps sales teams understand the interests of their customers and provides a gifting service that reps can use to win new business or keep existing customers happy. Segall told us the \"Alyce approach\" was working;; as several of its customers are reporting better sales conversion rates compared with lower-touch engagement channels;; like email marketing campaigns. In June;; the Boston-based startup with over 100 employees raised a series A round led by Boston Seed Capital totaling $11.5 million. The pitch deck that helped Alyce raise its most recent round is below. Click here for more BI Prime stories.", "slideCount": 11, "companyName": "Alyce Series", "description": "Corporate gifting — a market accounting for over $120 billion annually — is an act that's meant to endear prospective clients to sales reps. But as Alyce CEO Greg Segall recently told Business Insider;; most corporate gifts — like branded swag;; holiday gifts;; and even sporting event tickets — don't always match the interests of the recipient and;; as a result;; are often wasted. Alyce helps sales teams understand the interests of their customers and provides a gifting service that reps can use to win new business or keep existing customers happy. Segall told us the \"Alyce approach\" was working;; as several of its customers are reporting better sales conversion rates compared with lower-touch engagement channels;; like email marketing campaigns. In June;; the Boston-based startup with over 100 employees raised a series A round led by Boston Seed Capital totaling $11.5 million. The pitch deck that helped Alyce raise its most recent round is below. Click here for more BI Prime stories. Alyce CEO Greg Segall wears a size-medium shirt. He also eats healthy food;; and nothing but. So when a former customer of his sent him a Patagonia sweatshirt;; size large;; and stuffed the pockets with Hershey's chocolate;; Segall was thankful but less than thrilled. Worse yet;; Segall was on holiday when the sugary swag arrived at his office;; and by the time he returned;; the milk chocolate had completely melted into the seams. \"I knew I couldn't wear it;;\" Segall told Business Insider in a recent interview. \"It was incredibly wasteful.\" Segall's story is an all-too-familiar one in the world of corporate gifting. For an act that's meant to bring customers and sales reps closer together;; Alyce's own research found that 90% of people surveyed say if given the choice;; they'd swap out the corporate gifts they've been given for something more suited to their interests. Without that choice;; massive amounts of branded swag;; holiday gifts;; and even sporting-event tickets are wasted — either thrown out or never used. And in the corporate-gifting market;; which accounts for over $120 billion annually;; that waste can add up fast. That's why with Alyce;; which was founded in 2015;; Segall seeks to change how businesses offer gifts to their customers in hopes of cutting down on waste and creating a more effective tool for sales teams. Using what the company says is \"publicly available information;;\" Alyce is able to understand people's general interests;; like whether they have a dog or follow the NBA. Based on that information;; Alyce generates gift ideas from its marketplace of products that sales reps can then send to prospective clients. Once a recipient receives the gift options;; which first come by email;; they can choose whether or not to keep one of the preselected gifts;; browse the marketplace for another one of lesser or equal value;; or donate the equivalent amount of money instead to a charity of their choice. Alyce's gifting experience is meant to be a more personal one;; and Segall told us that the higher-touch approach was working. The chief exec said that several of the company's customers were reporting better sales conversion rates using Alyce compared with lower-touch engagement channels;; like email marketing campaigns. Segall also told us the product was incredibly viral inside an organization. Once one salesperson announces that they closed a deal because of a gift sent on Alyce;; their peers are quick to hop on board;; he said. Read more: The buzzy fintech startup Arcus has raised nearly $13 million. Here's the pitch deck that's helping it woo top VCs like Andreessen Horowitz. Alyce;; like most cloud-software companies;; charges businesses based on their volume of usage. The more gifts sent via email;; the more a company will be charged. Alyce also takes a commission from the brands that are listed on its marketplace when one of their products is sold;; or chosen as a gift. In total;; the Boston-based startup with over 100 employees has raised almost $17 million from venture capitalists like Boston Seed Capital and General Catalyst. Most recently;; Alyce in June raised a series A round totaling $11.5 million. \"When you look at the gifting space;; the problem is that everyone just thinks that this is another [sales] channel to spam people;; to automate;;\" Segall said. \"We are not about automation. 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