{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5f69-752d-a9b6-89a1be4119ef",
  "slug": "L0MRHL73Bves1MnymZ9j",
  "title": "This pitch deck helped an adtech startup raise $6.1 million to capitalize on the red-hot real estate market",
  "subtitle": "Audience Town",
  "author": "Audience Town",
  "pageCount": 9,
  "kind": "pitchdeck",
  "orientation": "landscape",
  "aspectRatio": 1.783,
  "document": {
    "id": "019dd923-5f69-752d-a9b6-89a1be4119ef",
    "slug": "L0MRHL73Bves1MnymZ9j",
    "title": "This pitch deck helped an adtech startup raise $6.1 million to capitalize on the red-hot real estate market",
    "rawTitle": "This pitch deck helped an adtech startup raise $6.1 million to capitalize on the red-hot real estate market",
    "authorId": "Pitchdecks",
    "authorName": "Audience Town",
    "authorDisplay": "Audience Town",
    "kind": {
      "slug": "pitchdeck",
      "label": "Pitch deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "Real-Estate-L0MRHL73.pdf",
    "sourceUrl": "https://www.businessinsider.com/pitch-deck-real-estate-ad-tech-startup-raised-6-million-2022-3",
    "sourceDate": "2022-03-23 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-27 08:51:29.735+00",
    "status": "ready",
    "pageCount": 9,
    "orientation": "landscape",
    "aspectRatio": 1.783,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/L0MRHL73Bves1MnymZ9j",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 9,
    "pagesIndexed": 9,
    "pagesWithImages": 9,
    "pagesWithMetadata": 9,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 51,
    "chartCount": 1,
    "metricSlides": 0,
    "toolMatches": 2,
    "documentToolMatches": 0,
    "frameworkMatches": 5,
    "arcMatches": 1,
    "beatMatches": 5,
    "loopMatches": 2,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": true,
    "pitchdeckProfileAvailable": true
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "3844cad1-3f55-4670-bdec-032b7c709b3e",
        "evidence": "Market sizing, traction, and use of funds slides",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:33:41.515106+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 3,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 2,
        "name": "Problem",
        "beatId": "bc154bb4-742d-4c75-b987-c8570c27a9e7",
        "matchId": "3844cad1-3f55-4670-bdec-032b7c709b3e",
        "beatType": {
          "name": "Problem",
          "slug": "sequoia-pitch-problem",
          "status": "active",
          "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
          "version": 1,
          "description": null
        },
        "evidence": "Pain points and customer journey slides",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 6,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 4,
        "name": "Solution",
        "beatId": "265d3662-fff7-4d7b-833b-ba4a0bd51f80",
        "matchId": "3844cad1-3f55-4670-bdec-032b7c709b3e",
        "beatType": {
          "name": "Solution",
          "slug": "sequoia-pitch-solution",
          "status": "active",
          "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
          "version": 1,
          "description": null
        },
        "evidence": "Solution and benefits slides",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 7,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 7,
        "name": "Market Size",
        "beatId": "e856ca5c-d21b-413b-b6e5-9996989a41ae",
        "matchId": "3844cad1-3f55-4670-bdec-032b7c709b3e",
        "beatType": {
          "name": "Market Size",
          "slug": "sequoia-pitch-market-size",
          "status": "active",
          "canonId": "019dd9b8-20e6-729c-bc28-05442906d032",
          "version": 1,
          "description": null
        },
        "evidence": "Market sizing slide",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 8,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 8,
        "name": "Traction",
        "beatId": "adfb74dd-d3cd-4013-834e-a34057e78ab3",
        "matchId": "3844cad1-3f55-4670-bdec-032b7c709b3e",
        "beatType": null,
        "evidence": "Traction slide",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 9,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 9,
        "name": "The Ask",
        "beatId": "949a8afe-24df-4d44-aa29-ed23eb82f516",
        "matchId": "3844cad1-3f55-4670-bdec-032b7c709b3e",
        "beatType": {
          "name": "The Ask",
          "slug": "sequoia-pitch-the-ask",
          "status": "active",
          "canonId": "019dd9b8-24f3-72bf-940a-74d06fd9396b",
          "version": 1,
          "description": null
        },
        "evidence": "Use of funds slide",
        "position": 4,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 3,
        "from": 2,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "f66ee1db-b242-4784-87b2-0d23d7eb73c5",
        "evidence": "Pain points slide",
        "position": 0,
        "objective": "Highlight pain points of old marketing methods",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:33:41.734302+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 6,
        "from": 4,
        "loop": {
          "name": "47_quick_win_big_bet",
          "slug": "47-quick-win-big-bet",
          "status": "active",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "description": "Separate initiatives into immediate wins and longer-term strategic bets",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "80b1102e-7689-43eb-bff1-1d7f219c2f7f",
        "evidence": "Solution slides",
        "position": 1,
        "objective": "Present solution as a quick win and big bet",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:33:41.771077+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Customer journey map",
          "slug": "customer-journey-map",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-1b26-7499-98c8-1091acc836be",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "eb5a0319-2e93-401b-8114-4b887891fae1",
        "evidence": "Customer journey timeline centered on move date",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 22:24:50.156566+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "36d476d3-509c-49f3-a211-7a0e0fc9547f",
        "evidence": "list/bullet: UX: plan, buy, measure",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 22:24:50.278541+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "643c5d5d-6d20-463c-9e7e-19c061ea5c92",
        "evidence": "Visual timeline mapping the consumer mover journey against vendor coverage.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 16:36:19.102+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "frameworkName": "customer-journey-map"
      },
      {
        "matchId": "5c897be9-72b7-4907-80b4-8c2f7631236a",
        "evidence": "Visual timeline mapping stages of the home buying/moving process",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 16:36:29.585+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "frameworkName": "customer-journey-map"
      },
      {
        "matchId": "5e7e9840-8396-4472-b059-6a293bf01e77",
        "evidence": "Visual transition from fragmented icons to a unified platform",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 16:36:17.055+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "frameworkName": "before-after-bridge"
      },
      {
        "matchId": "54ff2cda-f596-4adc-bf4c-8782c3acb908",
        "evidence": "Concentric circles labeled TAM, SAM, SOM with dollar values",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 16:36:17.727+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "TAM-SAM-SOM"
      },
      {
        "matchId": "958d49b1-545c-4d2c-9ea1-9e1b5b29a444",
        "evidence": "Chronological progression of company milestones from 2016 to 2021.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 16:36:20.517+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "frameworkName": "timeline"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": null,
  "pitchdeck": {
    "metadata": {
      "author": "Patrick Coffee",
      "fireId": "L0MRHL73Bves1MnymZ9j",
      "sector": null,
      "deckKind": "fundraise",
      "roundRaw": "in seed funding",
      "amountRaw": "$6.1 million",
      "amountUsd": "6100000",
      "scrapedAt": "2026-04-27 08:51:29.735+00",
      "sectorRaw": null,
      "sourceUrl": "https://www.businessinsider.com/pitch-deck-real-estate-ad-tech-startup-raised-6-million-2022-3",
      "deckKindAt": "2026-04-28 07:19:06+00",
      "highlights": "Audience Town;; an ad tech startup targeting the real estate industry;; raised $6.1 million in seed funding. The company uses public property data to help advertisers target home buyers and owners. It caters to brands from home decor to security systems sellers.",
      "slideCount": 9,
      "companyName": "Real Estate",
      "description": "Audience Town;; an ad tech startup targeting the real estate industry;; raised $6.1 million in seed funding. The company uses public property data to help advertisers target home buyers and owners. It caters to brands from home decor to security systems sellers.  Audience Town;; an ad tech startup focused on the real estate industry;; just raised $6.1 million in its third seed round for a total of $9.2 million in funding to date.  The new funding came from existing investors;; including Utah's Wasatch Equity Partners and Aperiam Ventures;; which is run by former top execs at ad tech company MediaMath.  Founded and led by Ed Carey;; who previously worked at ad tech companies Kargo and The Rubicon Project;; Audience Town helps advertisers target homeowners and buyers.  It sells programmatic display;; connected TV;; streaming radio;; and digital out-of-home ads.  Carey said he decided to focus on real estate after his wife became a real estate agent and he realized the industry's trove of municipal;; property;; and postal service data could be invaluable to advertisers. Real estate is also the biggest business in the US;; accounting for 17.5% of 2020's $20.9 trillion gross domestic product.  \"The magic is that the data is all sourced from offline resources;;\" Carey said. \"It's public records that have been digitized but not turned into marketing data.\"  Audience Town bundles this information to show advertisers data like how large a home is;; how long its owners have lived there;; whether they have a pool;; and when they'll pay off their mortgage. Its algorithms determine when a house hunter is most likely to move and when to start serving them ads;; said Carey.  Audience Town started out catering to real estate companies of certain size that were looking for alternatives to Google Ads and industry sites like Zillow and Streeteasy;; which have cracked down on programmatic ad sales;; Carey said.  Now;; most of its customers are consumer brands targeting movers;; ranging from Sam's Club to rental home company Innovation Homes.  Audience Town has also started working with advertisers in industries from decor to home security that want to reach these consumers;; he said.  Below is the pitch deck Audience Town used in its most recent fundraising round.",
      "displayName": "Real Estate",
      "publishDate": "2022-03-23",
      "roundSeries": "seed",
      "articleTitle": "This pitch deck helped an adtech startup raise $6.1 million to capitalize on the red-hot real estate market",
      "leadInvestors": null,
      "deckKindSignal": "raise",
      "metaExtractedAt": "2026-04-28 07:16:02+00"
    },
    "profile": {
      "scores": {
        "yc": 0.3672,
        "a16z": 0.2872,
        "docsend": 0.1667,
        "hoffman": 0.1381,
        "mcclure": 0.3372,
        "sequoia": 0.2,
        "kawasaki": 0.2071,
        "nextview": 0.2818,
        "slidebean": 0.2,
        "founder_institute": 0.2583
      },
      "nSlides": 9,
      "sequence": [
        "cover",
        "pain_points",
        "customer_journey",
        "solution",
        "solution",
        "solution",
        "market_sizing",
        "traction",
        "use_of_funds"
      ],
      "breakdown": {
        "yc": {
          "order": 0.4444,
          "signal": 0.08,
          "jaccard": 0.3077
        },
        "a16z": {
          "order": 0.4444,
          "signal": 0,
          "jaccard": 0.3077
        },
        "docsend": {
          "order": 0.2222,
          "signal": 0,
          "jaccard": 0.2
        },
        "hoffman": {
          "order": 0.2222,
          "signal": 0,
          "jaccard": 0.1429
        },
        "mcclure": {
          "order": 0.4444,
          "signal": 0.05,
          "jaccard": 0.3077
        },
        "sequoia": {
          "order": 0.3333,
          "signal": 0,
          "jaccard": 0.2
        },
        "kawasaki": {
          "order": 0.3333,
          "signal": 0,
          "jaccard": 0.2143
        },
        "nextview": {
          "order": 0.3333,
          "signal": 0,
          "jaccard": 0.3636
        },
        "slidebean": {
          "order": 0.3333,
          "signal": 0,
          "jaccard": 0.2
        },
        "founder_institute": {
          "order": 0.4444,
          "signal": 0,
          "jaccard": 0.25
        }
      },
      "matchedAt": "2026-04-27 21:51:54+00",
      "noveltyScore": 0.8828,
      "primaryScore": 0.3672,
      "noveltySignals": [
        "rare slide types: use_of_funds",
        "duplicated ≥3×: solution",
        "non-canonical types: customer_journey, pain_points"
      ],
      "primaryProfile": "yc",
      "secondaryScore": 0.3372,
      "secondaryProfile": "mcclure"
    }
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/aqFnFh--NT6Ct7L4GO_VywxYGGWYk5LqKLSVtzNJaJU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9MME1SSEw3M0J2ZXMxTW55bVo5ai9wMDAxLmpwZw",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 38,
        "componentCount": 5,
        "textChars": 241,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "paragraph",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:36:15.861+00",
          "seconds": 2.216,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f69-752d-a9b6-89a1be4119ef/1",
        "deck": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef",
        "deckAnchor": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef#slide-1",
        "deckJson": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.02,
            "w": 0.15,
            "x": 0.02,
            "y": 0.97
          },
          "kind": "disclaimer",
          "text": "© Copyright 2022 Audience Town",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:15.861+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ed182b40-25f9-4f9d-af42-faed955352e1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.28,
            "x": 0.6,
            "y": 0.18
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:15.861+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e25e83c3-28a7-49bd-802c-b3117bd68e16",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.13,
            "y": 0.32
          },
          "kind": "paragraph",
          "text": "The first vertical data and advertising platform that lets marketers reach customers at every point in their home journey, from dreaming of a new home to moving day and beyond.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:15.861+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f1978122-7bc0-45bb-bd03-423247a42ab0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.3,
            "x": 0.13,
            "y": 0.21
          },
          "kind": "title",
          "text": "audience town",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:15.861+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a3a5fcf7-dd0a-4298-aada-7f61ab1a3e1d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.13,
            "y": 0.75
          },
          "kind": "title",
          "text": "Investor Presentation.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:15.861+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eb1102ad-1194-4f2b-9e6a-3b6be7e4cd72",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/uuXdteYcNZnIfnlzp-UtRB5JD_GZb7mV03HcpOyKzEM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9MME1SSEw3M0J2ZXMxTW55bVo5ai9wMDAxLmpwZw",
      "imagePathAlt": "https://imgproxy.kitesheet.com/-AvOzuaJ8rBAgEaIBlQxzoVcZrpQ2JLManQoE_V1wm8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9MME1SSEw3M0J2ZXMxTW55bVo5ai9wMDAxLnBuZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/LB6Gc6E7iRMjPbS2MKtIF0jpRCQFnPoUUhBLJIkGAPE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9MME1SSEw3M0J2ZXMxTW55bVo5ai9wMDAxLnBuZw"
    },
    {
      "page": 2,
      "type": "tension",
      "title": "Uses whimsical illustrations to depict common business pain points related to customer mobility.",
      "function": "frame_problem",
      "rawType": "pain_points",
      "block": null,
      "metadata": {
        "slideType": "pain_points",
        "slideTypeCanon": {
          "name": "Pain points",
          "slug": "pain_points",
          "status": "active",
          "canonId": "019de52d-08a0-761d-a14f-1dbc5e447381",
          "version": 1,
          "description": null
        },
        "function": "frame_problem",
        "functionCanon": {
          "name": "Frame problem",
          "slug": "frame_problem",
          "status": "active",
          "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 74,
        "componentCount": 10,
        "textChars": 369,
        "nDataPoints": 2,
        "notes": "Uses whimsical illustrations to depict common business pain points related to customer mobility.",
        "elementsJson": [
          "other"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:36:17.248+00",
          "seconds": 3.529,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f69-752d-a9b6-89a1be4119ef/2",
        "deck": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef",
        "deckAnchor": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef#slide-2",
        "deckJson": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Marketing to 40 million home movers is hard and wasteful.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:40:51+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-9d6b-75cc-afe9-49e7a1ad5535",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.09,
            "y": 0.57
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5ca22243-3265-4179-b87d-269963286cf0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.12,
            "x": 0.79,
            "y": 0.16
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "70c56f44-1ded-418e-beed-19aec253a5a8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.15,
            "x": 0.05,
            "y": 0.15
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9eca9dfe-1086-4b28-af8d-7a460b981a59",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.13,
            "x": 0.59,
            "y": 0.5
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c88ff529-cf45-4709-9aa6-29631774c2c0",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "customer churn: 20%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:40:51+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-9d6b-75cc-afe9-4eda95222750",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.327,
            "y": 0.6
          },
          "kind": "paragraph",
          "text": "Customers leave. Average B2C business loses 20% of their customers every year to moving*",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "86ed50fe-101b-4595-849c-b0581a4b6241",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.2,
            "x": 0.208,
            "y": 0.275
          },
          "kind": "paragraph",
          "text": "Should we move?? Marketing to 40 million home movers is hard and wasteful.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "aa47c868-b5e6-434e-a34d-02e4c896f60c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.2,
            "x": 0.74,
            "y": 0.595
          },
          "kind": "paragraph",
          "text": "On top of that... COVID changed everything.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d890a59f-cc1b-4844-80e1-5f72b69d343b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.505,
            "y": 0.245
          },
          "kind": "paragraph",
          "text": "House scrolling all night long. 83% have searched for homes with no intention of buying*",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e41b4d58-19e8-4a6f-aa52-4985263d77cd",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 3,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 2,
          "name": "Problem",
          "beatId": "bc154bb4-742d-4c75-b987-c8570c27a9e7",
          "matchId": "3844cad1-3f55-4670-bdec-032b7c709b3e",
          "beatType": {
            "name": "Problem",
            "slug": "sequoia-pitch-problem",
            "status": "active",
            "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
            "version": 1,
            "description": null
          },
          "evidence": "Pain points and customer journey slides",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 3,
          "from": 2,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "f66ee1db-b242-4784-87b2-0d23d7eb73c5",
          "evidence": "Pain points slide",
          "position": 0,
          "objective": "Highlight pain points of old marketing methods",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:33:41.734302+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 3,
      "type": "tension",
      "title": "The slide uses a timeline to illustrate a gap in service coverage, highlighting that vendors only capture a small portion of the consumer's moving timeline.",
      "function": "frame_problem",
      "rawType": "customer_journey",
      "block": null,
      "metadata": {
        "slideType": "customer_journey",
        "slideTypeCanon": {
          "name": "Customer journey",
          "slug": "customer_journey",
          "status": "active",
          "canonId": "019de52d-0966-70ce-afe3-bc7c98ffc8c9",
          "version": 1,
          "description": null
        },
        "function": "frame_problem",
        "functionCanon": {
          "name": "Frame problem",
          "slug": "frame_problem",
          "status": "active",
          "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 17,
        "componentCount": 3,
        "textChars": 160,
        "nDataPoints": 0,
        "notes": "The slide uses a timeline to illustrate a gap in service coverage, highlighting that vendors only capture a small portion of the consumer's moving timeline.",
        "elementsJson": [
          "action_title",
          "timeline_visual",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:36:19.102+00",
          "seconds": 4.911,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f69-752d-a9b6-89a1be4119ef/3",
        "deck": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef",
        "deckAnchor": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef#slide-3",
        "deckJson": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.48,
            "w": 0.96,
            "x": 0.02,
            "y": 0.34
          },
          "kind": "diagram",
          "text": "Consumer Mover Journey timeline vs Marketing Vendors timeline",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Customer journey",
              "slug": "customer-journey",
              "status": "active",
              "canonId": "019de52d-0503-75ee-a068-c9580afdc15d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "customer-journey",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:19.102+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0c820661-e57c-48a1-89fe-27e81c17ca49",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.17,
            "x": 0.02,
            "y": 0.97
          },
          "kind": "source-note",
          "text": "Copyright 2022 Audience Town",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:19.102+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "02176cc8-bf52-43ee-8abf-408c63a65a8e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.88,
            "x": 0.06,
            "y": 0.14
          },
          "kind": "title",
          "text": "The old ways of marketing to home movers are fragmented and incomplete.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:19.102+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c2f425bc-51c4-481c-8904-5e2c66df0935",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "643c5d5d-6d20-463c-9e7e-19c061ea5c92",
          "evidence": "Visual timeline mapping the consumer mover journey against vendor coverage.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 16:36:19.102+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "frameworkName": "customer-journey-map"
        }
      ],
      "arcBeats": [
        {
          "to": 3,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 2,
          "name": "Problem",
          "beatId": "bc154bb4-742d-4c75-b987-c8570c27a9e7",
          "matchId": "3844cad1-3f55-4670-bdec-032b7c709b3e",
          "beatType": {
            "name": "Problem",
            "slug": "sequoia-pitch-problem",
            "status": "active",
            "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
            "version": 1,
            "description": null
          },
          "evidence": "Pain points and customer journey slides",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 3,
          "from": 2,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "f66ee1db-b242-4784-87b2-0d23d7eb73c5",
          "evidence": "Pain points slide",
          "position": 0,
          "objective": "Highlight pain points of old marketing methods",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:33:41.734302+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 4,
      "type": "setup",
      "title": "The slide uses a timeline-based customer journey framework centered on a 'move date' milestone.",
      "function": "present_framework",
      "rawType": "customer_journey",
      "block": null,
      "metadata": {
        "slideType": "customer_journey",
        "slideTypeCanon": {
          "name": "Customer journey",
          "slug": "customer_journey",
          "status": "active",
          "canonId": "019de52d-0966-70ce-afe3-bc7c98ffc8c9",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 19,
        "componentCount": 3,
        "textChars": 194,
        "nDataPoints": 0,
        "notes": "The slide uses a timeline-based customer journey framework centered on a 'move date' milestone.",
        "elementsJson": [
          "action_title",
          "process_diagram",
          "screenshot"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:36:29.585+00",
          "seconds": 15.236,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f69-752d-a9b6-89a1be4119ef/4",
        "deck": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef",
        "deckAnchor": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef#slide-4",
        "deckJson": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.45,
            "w": 0.9,
            "x": 0.05,
            "y": 0.45
          },
          "kind": "framework",
          "text": "Customer journey timeline centered on move date",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:29.585+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ad9b69bf-dbe9-4c28-b62c-8955aee3ed18",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.16,
            "x": 0.02,
            "y": 0.558
          },
          "kind": "image",
          "text": "Dashboard screenshots at start and end of timeline",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:29.585+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "423d82b8-b6b4-455d-bbc5-125d12c99d69",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.86,
            "x": 0.07,
            "y": 0.08
          },
          "kind": "title",
          "text": "Audience Town marketplace of ads, analytics, and consumer data built for the entire home journey.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:29.585+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3f04be4a-9d1e-4191-9859-0344441ec843",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Customer journey map",
            "slug": "customer-journey-map",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-1b26-7499-98c8-1091acc836be",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "eb5a0319-2e93-401b-8114-4b887891fae1",
          "evidence": "Customer journey timeline centered on move date",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 22:24:50.156566+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "5c897be9-72b7-4907-80b4-8c2f7631236a",
          "evidence": "Visual timeline mapping stages of the home buying/moving process",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 16:36:29.585+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "frameworkName": "customer-journey-map"
        }
      ],
      "arcBeats": [
        {
          "to": 6,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Solution",
          "beatId": "265d3662-fff7-4d7b-833b-ba4a0bd51f80",
          "matchId": "3844cad1-3f55-4670-bdec-032b7c709b3e",
          "beatType": {
            "name": "Solution",
            "slug": "sequoia-pitch-solution",
            "status": "active",
            "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
            "version": 1,
            "description": null
          },
          "evidence": "Solution and benefits slides",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 6,
          "from": 4,
          "loop": {
            "name": "47_quick_win_big_bet",
            "slug": "47-quick-win-big-bet",
            "status": "active",
            "bestFor": "Transformation planning, 100-day plans, resource allocation",
            "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
            "description": "Separate initiatives into immediate wins and longer-term strategic bets",
            "familyLabel": null
          },
          "matchId": "80b1102e-7689-43eb-bff1-1d7f219c2f7f",
          "evidence": "Solution slides",
          "position": 1,
          "objective": "Present solution as a quick win and big bet",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:33:41.771077+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 5,
      "type": "resolution",
      "title": "The slide uses a 'before-after' visual metaphor showing a fragmented landscape of 14 icons transforming into a single unified dashboard.",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 58,
        "componentCount": 6,
        "textChars": 347,
        "nDataPoints": 2,
        "notes": "The slide uses a 'before-after' visual metaphor showing a fragmented landscape of 14 icons transforming into a single unified dashboard.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "icon_grid",
          "screenshot"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:36:17.055+00",
          "seconds": 2.648,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f69-752d-a9b6-89a1be4119ef/5",
        "deck": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef",
        "deckAnchor": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef#slide-5",
        "deckJson": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.2,
            "x": 0.43,
            "y": 0.65
          },
          "kind": "callout",
          "text": "Consolidate 14 functions + Access to All Media & Data",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.055+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f1f8995c-616a-4bac-ae23-93aa77d52d6a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.42,
            "x": 0.06,
            "y": 0.525
          },
          "kind": "diagram",
          "text": "14 fragmented icons representing marketing functions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.055+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7ecd6978-c86f-45d5-97a6-6ea41764c385",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.31,
            "x": 0.63,
            "y": 0.52
          },
          "kind": "image",
          "text": "Audience Town platform dashboard",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.055+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cecbf72d-13ce-469d-b9b2-45dd0c14d741",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "ROI: 5x",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:40:54+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-9d6b-75cc-afea-13bdbd2015d7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.7,
            "x": 0.06,
            "y": 0.44
          },
          "kind": "paragraph",
          "text": "Enterprises, Realtors, SMBs, Home Furnishings, CPG, Retail – anyone can target qualified home movers at 5x ROI",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.055+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "61b91439-92ee-4d43-967e-bb676d5f77e4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.65,
            "x": 0.06,
            "y": 0.14
          },
          "kind": "title",
          "text": "Audience Town offers the only consolidated ad platform focused solely on finding home movers.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.055+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "17a823bd-2e16-4356-a608-8a1b0a59f908",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "5e7e9840-8396-4472-b059-6a293bf01e77",
          "evidence": "Visual transition from fragmented icons to a unified platform",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 16:36:17.055+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "frameworkName": "before-after-bridge"
        }
      ],
      "arcBeats": [
        {
          "to": 6,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Solution",
          "beatId": "265d3662-fff7-4d7b-833b-ba4a0bd51f80",
          "matchId": "3844cad1-3f55-4670-bdec-032b7c709b3e",
          "beatType": {
            "name": "Solution",
            "slug": "sequoia-pitch-solution",
            "status": "active",
            "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
            "version": 1,
            "description": null
          },
          "evidence": "Solution and benefits slides",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 6,
          "from": 4,
          "loop": {
            "name": "47_quick_win_big_bet",
            "slug": "47-quick-win-big-bet",
            "status": "active",
            "bestFor": "Transformation planning, 100-day plans, resource allocation",
            "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
            "description": "Separate initiatives into immediate wins and longer-term strategic bets",
            "familyLabel": null
          },
          "matchId": "80b1102e-7689-43eb-bff1-1d7f219c2f7f",
          "evidence": "Solution slides",
          "position": 1,
          "objective": "Present solution as a quick win and big bet",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:33:41.771077+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "resolution",
      "title": "The slide uses a split-screen layout with a product screenshot on the left and a feature list on the right.",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 42,
        "componentCount": 5,
        "textChars": 297,
        "nDataPoints": 0,
        "notes": "The slide uses a split-screen layout with a product screenshot on the left and a feature list on the right.",
        "elementsJson": [
          "headline_text",
          "screenshot",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:36:17.496+00",
          "seconds": 2.99,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f69-752d-a9b6-89a1be4119ef/6",
        "deck": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef",
        "deckAnchor": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef#slide-6",
        "deckJson": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.1,
            "x": 0.28,
            "y": 0.05
          },
          "kind": "image",
          "text": "Click cursor graphic",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.496+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "84e8910f-7ea0-49b9-814a-ae45d6129f83",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.45,
            "x": 0.02,
            "y": 0.475
          },
          "kind": "image",
          "text": "Audience Town dashboard interface",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.496+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d1d91deb-ccaa-4a2c-8794-09ce40689603",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.35,
            "x": 0.58,
            "y": 0.22
          },
          "kind": "list",
          "text": "UX: plan, buy, measure\nHome journey data\nML engine: data management\nPayment: subscription / MRR\nAds/Media: all formats & channels\nCampaign Task & Notification Center\nAttribution",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.496+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "da47b743-3ab5-4947-adf8-8ef1f4f53e4a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.35,
            "x": 0.58,
            "y": 0.145
          },
          "kind": "title",
          "text": "End-To-End Platform Features",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.496+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "402d1509-b96e-4335-ba85-4bd51e5e1488",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.35,
            "x": 0.06,
            "y": 0.145
          },
          "kind": "title",
          "text": "Reach your audience when they need you.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.496+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cd871400-fd95-441c-9959-edc52d03cd13",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "List presentation",
            "slug": "list-presentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
            "version": 1,
            "bodyDocId": null,
            "description": "Bulleted, numbered, or checklist enumerations.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "36d476d3-509c-49f3-a211-7a0e0fc9547f",
          "evidence": "list/bullet: UX: plan, buy, measure",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 22:24:50.278541+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 6,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Solution",
          "beatId": "265d3662-fff7-4d7b-833b-ba4a0bd51f80",
          "matchId": "3844cad1-3f55-4670-bdec-032b7c709b3e",
          "beatType": {
            "name": "Solution",
            "slug": "sequoia-pitch-solution",
            "status": "active",
            "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
            "version": 1,
            "description": null
          },
          "evidence": "Solution and benefits slides",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 6,
          "from": 4,
          "loop": {
            "name": "47_quick_win_big_bet",
            "slug": "47-quick-win-big-bet",
            "status": "active",
            "bestFor": "Transformation planning, 100-day plans, resource allocation",
            "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
            "description": "Separate initiatives into immediate wins and longer-term strategic bets",
            "familyLabel": null
          },
          "matchId": "80b1102e-7689-43eb-bff1-1d7f219c2f7f",
          "evidence": "Solution slides",
          "position": 1,
          "objective": "Present solution as a quick win and big bet",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:33:41.771077+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "resolution",
      "title": "Uses a concentric circle diagram to represent TAM/SAM/SOM.",
      "function": "size_opportunity",
      "rawType": "market_sizing",
      "block": null,
      "metadata": {
        "slideType": "market_sizing",
        "slideTypeCanon": {
          "name": "Market sizing",
          "slug": "market_sizing",
          "status": "active",
          "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 67,
        "componentCount": 8,
        "textChars": 276,
        "nDataPoints": 12,
        "notes": "Uses a concentric circle diagram to represent TAM/SAM/SOM.",
        "elementsJson": [
          "headline_text",
          "callout_box",
          "other",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:36:17.727+00",
          "seconds": 3.122,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f69-752d-a9b6-89a1be4119ef/7",
        "deck": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef",
        "deckAnchor": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef#slide-7",
        "deckJson": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.24,
            "w": 0.24,
            "x": 0.73,
            "y": 0.03
          },
          "kind": "callout",
          "text": "Online Advertising is about to hit $1 Trillion",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.727+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "17d017ae-39c9-413c-a489-c085a30d88cb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.3,
            "x": 0.35,
            "y": 0.45
          },
          "kind": "diagram",
          "text": "TAM $1T, SAM $95B, SOM $1B",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "other",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.727+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b3d74791-bdfa-42db-be78-81f0ea2e1b97",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.3,
            "x": 0.05,
            "y": 0.6
          },
          "kind": "list",
          "text": "AdTech comps: TripleLift, Viant, TheTradeDesk, PubMatic",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.727+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e3892cd4-f41d-4cae-83e8-12ddf1249b29",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.3,
            "x": 0.65,
            "y": 0.6
          },
          "kind": "list",
          "text": "PropTech comps: Opcity, Homesnap, Porch, Top of Mind",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.727+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f7f56620-864e-4905-ab94-1b76a2f28916",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.2,
            "x": 0.7,
            "y": 0.45
          },
          "kind": "metric",
          "text": "$4.5B Q1 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.727+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1595bd5b-8e75-4785-b4f2-41b19134f00a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.2,
            "x": 0.1,
            "y": 0.45
          },
          "kind": "metric",
          "text": "$5B 2017, $160B 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.727+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "edaecbd0-bb18-4d06-a363-9699f71f65a4",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "TAM: $1T",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:59:36+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d9f4-71ca-9725-46906f8d2569",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.6,
            "x": 0.05,
            "y": 0.15
          },
          "kind": "title",
          "text": "AdTech meets PropTech as U.S. Real Estate breaks records",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.727+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fb0c1a35-dc7d-430e-8627-accd489e0d8d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "54ff2cda-f596-4adc-bf4c-8782c3acb908",
          "evidence": "Concentric circles labeled TAM, SAM, SOM with dollar values",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 16:36:17.727+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "TAM-SAM-SOM"
        }
      ],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Market Size",
          "beatId": "e856ca5c-d21b-413b-b6e5-9996989a41ae",
          "matchId": "3844cad1-3f55-4670-bdec-032b7c709b3e",
          "beatType": {
            "name": "Market Size",
            "slug": "sequoia-pitch-market-size",
            "status": "active",
            "canonId": "019dd9b8-20e6-729c-bc28-05442906d032",
            "version": 1,
            "description": null
          },
          "evidence": "Market sizing slide",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 8,
      "type": "evidence",
      "title": "The slide uses a hand-drawn aesthetic for the timeline and decorative elements (stars, clouds, arrow).",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 47,
        "componentCount": 6,
        "textChars": 159,
        "nDataPoints": 2,
        "notes": "The slide uses a hand-drawn aesthetic for the timeline and decorative elements (stars, clouds, arrow).",
        "elementsJson": [
          "headline_text",
          "action_title",
          "timeline_visual",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:36:20.517+00",
          "seconds": 5.821,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f69-752d-a9b6-89a1be4119ef/8",
        "deck": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef",
        "deckAnchor": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef#slide-8",
        "deckJson": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.55,
            "w": 0.88,
            "x": 0.08,
            "y": 0.35
          },
          "kind": "chart",
          "text": "Timeline of growth from 2016 to 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "timeline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:20.517+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d301ff22-f93e-40c3-a496-56be73491ede",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.88,
            "x": 0.06,
            "y": 0.088
          },
          "kind": "image",
          "text": "Client logos",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo grid",
              "slug": "logo-grid",
              "status": "active",
              "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:20.517+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "775a90ba-77fa-495a-81b7-59dff8781c69",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.08,
            "x": 0.58,
            "y": 0.4
          },
          "kind": "metric",
          "text": "200% growth YoY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:20.517+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "08f4cb3f-0bf5-41c8-9ed1-e6990aafac57",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.08,
            "x": 0.73,
            "y": 0.35
          },
          "kind": "metric",
          "text": "212% growth YoY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:20.517+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "aeecb886-f5e3-48be-be77-83e7a2379d5f",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "YoY growth: 212%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:40:52+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-9d6b-75cc-afe9-8dc04cc5cc53",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.75,
            "x": 0.06,
            "y": 0.14
          },
          "kind": "title",
          "text": "200%+ Annual Growth from Real Estate & Consumer Brand Advertising",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:20.517+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "98273ad7-82b1-49ba-8dbd-79a10f164f0b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "958d49b1-545c-4d2c-9ea1-9e1b5b29a444",
          "evidence": "Chronological progression of company milestones from 2016 to 2021.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 16:36:20.517+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "frameworkName": "timeline"
        }
      ],
      "arcBeats": [
        {
          "to": 8,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Traction",
          "beatId": "adfb74dd-d3cd-4013-834e-a34057e78ab3",
          "matchId": "3844cad1-3f55-4670-bdec-032b7c709b3e",
          "beatType": null,
          "evidence": "Traction slide",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 9,
      "type": "setup",
      "function": "state_next_steps",
      "rawType": "use_of_funds",
      "block": null,
      "metadata": {
        "slideType": "use_of_funds",
        "slideTypeCanon": {
          "name": "Use of funds",
          "slug": "use_of_funds",
          "status": "active",
          "canonId": "019de52d-1045-737c-90e9-c79600f9e2c7",
          "version": 1,
          "description": null
        },
        "function": "state_next_steps",
        "functionCanon": {
          "name": "State next steps",
          "slug": "state_next_steps",
          "status": "active",
          "canonId": "019de52d-14ca-70ac-b534-971f458cdf29",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 47,
        "componentCount": 5,
        "textChars": 298,
        "nDataPoints": 1,
        "notes": null,
        "elementsJson": [
          "action_title",
          "numbered_list",
          "other"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:36:17.846+00",
          "seconds": 3.012,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f69-752d-a9b6-89a1be4119ef/9",
        "deck": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef",
        "deckAnchor": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef#slide-9",
        "deckJson": "/decks/019dd923-5f69-752d-a9b6-89a1be4119ef.json"
      },
      "components": [
        {
          "bbox": {
            "x": 0.06,
            "y": 680
          },
          "kind": "callout",
          "text": "Use of Funds:",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.846+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b2cdc72c-ca97-4f98-a32c-8c4dcae6c48e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "x": 600,
            "y": 50
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.846+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1bf7758e-82cc-4d80-afb4-4e0dc0afec5d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "x": 0.25,
            "y": 650
          },
          "kind": "list",
          "text": "1. Hire engineering and marketing leadership\n2. Accelerate self-serve ads UI, data infrastructure, and marketplace architecture\n3. Acquire unique data to accelerate offering",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.846+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d0352384-14c6-4d69-93e3-5c9c898a8c4d",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Capital Raise: $6 million",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:40:51+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-9d6b-75cc-afe9-6176dfff1767",
          "parentComponentId": null
        },
        {
          "bbox": {
            "x": 0.06,
            "y": 0.07
          },
          "kind": "title",
          "text": "Audience Town is raising up to $6 million to accelerate product build and data offering",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:36:17.846+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a8645c8d-6c15-4c1c-960c-23df3aa99a56",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "The Ask",
          "beatId": "949a8afe-24df-4d44-aa29-ed23eb82f516",
          "matchId": "3844cad1-3f55-4670-bdec-032b7c709b3e",
          "beatType": {
            "name": "The Ask",
            "slug": "sequoia-pitch-the-ask",
            "status": "active",
            "canonId": "019dd9b8-24f3-72bf-940a-74d06fd9396b",
            "version": 1,
            "description": null
          },
          "evidence": "Use of funds slide",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 2,
      "to": 3,
      "label": "Problem",
      "description": "Pain points and customer journey slides"
    },
    {
      "from": 4,
      "to": 6,
      "label": "Solution",
      "description": "Solution and benefits slides"
    },
    {
      "from": 7,
      "to": 7,
      "label": "Market Size",
      "description": "Market sizing slide"
    },
    {
      "from": 8,
      "to": 8,
      "label": "Traction",
      "description": "Traction slide"
    },
    {
      "from": 9,
      "to": 9,
      "label": "The Ask",
      "description": "Use of funds slide"
    }
  ],
  "loops": [
    {
      "from": 2,
      "to": 3,
      "label": "Cost Of Inaction",
      "description": "Highlight pain points of old marketing methods"
    },
    {
      "from": 4,
      "to": 6,
      "label": "Quick Win Big Bet",
      "description": "Present solution as a quick win and big bet"
    }
  ]
}