{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5f69-752d-a9b6-868978624811", "slug": "Kf997vMTbRHD7AMhF0kX", "title": "See the 20-page pitch deck that startup Supercast used to raise $2 million as it seeks to expand the ways podcasts can earn money", "subtitle": "Supercast", "author": "Supercast", "pageCount": 20, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.785, "document": { "id": "019dd923-5f69-752d-a9b6-868978624811", "slug": "Kf997vMTbRHD7AMhF0kX", "title": "See the 20-page pitch deck that startup Supercast used to raise $2 million as it seeks to expand the ways podcasts can earn money", "rawTitle": "See the 20-page pitch deck that startup Supercast used to raise $2 million as it seeks to expand the ways podcasts can earn money", "authorId": "Pitchdecks", "authorName": "Supercast", "authorDisplay": "Supercast", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Podcast-Kf997vMT.pdf", "sourceUrl": "https://www.businessinsider.com/pitch-deck-podcast-startup-supercast-used-raise-2-million-example-2022-2", "sourceDate": "2022-02-14 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 08:51:28.992+00", "status": "ready", "pageCount": 20, "orientation": "landscape", "aspectRatio": 1.785, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/Kf997vMTbRHD7AMhF0kX", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 20, "pagesIndexed": 20, "pagesWithImages": 20, "pagesWithMetadata": 20, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 97, "chartCount": 3, "metricSlides": 0, "toolMatches": 6, "documentToolMatches": 0, "frameworkMatches": 8, "arcMatches": 1, "beatMatches": 5, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "896243d4-ce82-405e-b745-1b4151bab480", "evidence": "The deck follows a structure similar to the Sequoia Pitch, with sections on problem, solution, market size, product, and team.", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:33:51.701231+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 4, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 2, "name": "Problem", "beatId": "5f84d249-e6f0-43d9-b849-8e3d17760324", "matchId": "896243d4-ce82-405e-b745-1b4151bab480", "beatType": { "name": "Problem", "slug": "sequoia-pitch-problem", "status": "active", "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311", "version": 1, "description": null }, "evidence": "Slides 2-4 present the problem with current podcast monetization", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. 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07:19:06+00", "highlights": "Supercast launched in 2019 to help podcast creators offer and manage subscriptions. The podcast subscriptions startup raised a $2 million seed round in February 2020. Here's the 20-page pitch deck Supercast used to raise its seed round.", "slideCount": 20, "companyName": "Podcast", "description": "Supercast launched in 2019 to help podcast creators offer and manage subscriptions. The podcast subscriptions startup raised a $2 million seed round in February 2020. Here's the 20-page pitch deck Supercast used to raise its seed round. When Sam Harris;; the neuroscientist and philosopher behind the podcast \"Making Sense;;\" approached Andrew Wilkinson;; cofounder of the Victoria;; British Columbia-based startup incubator Tiny;; in early 2019 about building him a bespoke podcast subscription solution;; Wilkinson assembled a small group of employees to do the job. But as they developed the platform;; they ultimately thought bigger: What if they built a platform that allowed all podcasters;; regardless of the size of their audience;; to expand beyond advertising and offer subscriptions? The group launched Supercast in September 2019 and raised $2 million in seed funding from investors including Table Management;; Form Capital;; and Intercom cofounder Des Traynor. Beyond the ability for podcasters to offer and manage subscriptions;; Supercast serves up a slew of other services including file storage;; analytics;; and payments processing. For Jason Sew Hoy;; a startup executive who joined Supercast as CEO in February 2020;; there remains an abundance of untapped revenue potential for podcast creators. \"The world of podcasting is sitting on a goldmine;; and they don't even know it;;\" Sew Hoy said. \"They've done the hard work of building up the audiences that they may be monetizing by ads. But they have an entirely new additive revenue stream that they can switch on with listeners' subscriptions.\" According to Supercast;; the industry average conversion rate is 5%. If 5% of a podcaster's existing audience of say;; 100;;000 listeners;; pays $10 a month to subscribe for premium content;; that's an additional $50;;000 per month in revenues for the creator. (Supercast;; in turn;; charges the podcaster a minimum of $0.59 per month per subscriber.) When it comes to subscriptions;; podcasters now have a wide range of options;; including Spotify;; Apple;; Patreon;; Glow.fm;; and Wondery Plus. But Supercast has carved out a niche;; and said it now has thousands of clients. Supercast said its top 10 creators now gross more than $12 million per year combined in subscription revenues. One client;; Breaking Points;; a political podcast and YouTube show;; snagged 10;;000 subscriptions during the first 48 hours after launching subscriptions through Supercast in June 2021. Those subscriptions ranged from $10 monthly subscriptions and $100 annual subscriptions;; to a one-time payment of $1;;500 for a lifetime subscription. According to Supercast;; 58.5% of subscribers chose the monthly subscription;; while 39% opted for annual subscriptions. 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