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Founded in 2021;; the startup hopes to make it easier for everyone to create lottie animations. Check out the 12-slide pitch deck the startup used to raise $4 million.", "slideCount": 12, "companyName": "Lottielab", "description": "LottieLab is building software for the lottie file type;; which it said will replace GIFs in animation. Founded in 2021;; the startup hopes to make it easier for everyone to create lottie animations. Check out the 12-slide pitch deck the startup used to raise $4 million. A startup banking on the death of GIFs has just raised $4 million for its animation software. London-based LottieLab is building software to create;; collaborate on;; and manage lottie file types;; which it claims will be the next-generation of GIF. GIFs may be a popular way to react to friends over text;; but they are not fit purpose in the design world;; LottieLab cofounder Andrew Ologunebi told Insider. The file type requires a lot of space on apps;; meaning greater loading times;; and can't be exported as code;; Ologunebi said. They must be embedded rather than hard-coded into software;; meaning they are not easily manipulated to respond to user data. \"When you have a GIF or video that's already rendered out;; you can't change the way it works;;\" Ologunebi said. \"That's exactly the way it's always going to look. With coded animations;; you can actually make it respond to user interactions.\" Language learning platform Duolingo uses lotties extensively;; for example its mascot's background changes depending on the location of the user. \"If a user is visiting from Paris;; you have the Eiffel Tower in the background;;\" Ologunebi said. \"If it's from New York;; it'd be the Brooklyn Bridge. San Francisco will be the Golden Gate Bridge.\" These animations \"respond live\" to user data;; which is why different animations show up;; Ologunebi added. Lottie files are already used by Instacart;; Disney and Headspace but they are not built on specialist software;; Ologunebi said. Most Lottie animations are created on Adobe After Effects;; he added;; and this requires \"a series of plugins and open source tools\" and becomes complicated. LottieLab;; founded in 2021;; is a browser-based animation platform for designers;; developers;; and non-technical marketers to create;; manage;; and deploy Lottie animations. The platform lets users both export files as code;; which increases performance and interactivity;; the company said;; or embedded live links into software. When doing the latter;; the animation can be changed centrally and automatically updated across all websites and apps. Ologunebi built LottieLab with cofounder Alistair Thomson to be as easy to use as possible. 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