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Last year;; it raised $3.9 million in seed funding;; which was led by Gradient Ventures;; Google's AI venture fund. The Copenhagen-based software company will use its new funding to \"aggressively\" enter the US market;; and take on existing players in the contracts space;; like DocuSign. In an exclusive interview with Business Insider;; Niels Brøchner;; the company's CEO and cofounder;; walked us through the company's pitch deck;; explaining how its data-driven solution sets it apart from competitors. Leading investors from Bessemer Venture Partners and Gradient Ventures also shared why they decided to make big bets on Contractbook;; especially its \"viral\" customer acquisition model. Visit Business Insider's homepage for more stories.", "slideCount": 13, "companyName": "ContractBook", "description": "Contractbook;; an end-to-end contract lifecycle management platform;; raked in $9.4 million in its Series A round;; led by Bessemer Venture Partners. Last year;; it raised $3.9 million in seed funding;; which was led by Gradient Ventures;; Google's AI venture fund. The Copenhagen-based software company will use its new funding to \"aggressively\" enter the US market;; and take on existing players in the contracts space;; like DocuSign. In an exclusive interview with Business Insider;; Niels Brøchner;; the company's CEO and cofounder;; walked us through the company's pitch deck;; explaining how its data-driven solution sets it apart from competitors. Leading investors from Bessemer Venture Partners and Gradient Ventures also shared why they decided to make big bets on Contractbook;; especially its \"viral\" customer acquisition model. Visit Business Insider's homepage for more stories. Try to imagine the contracts negotiation process;; and one might conjure up a scene where a sheaf of papers;; tucked discreetly into a manila folder;; is shuttled from one law office to the mahogany table of another. With a stroke of a fountain pen;; the deal is sealed. Those old-school methods have long been replaced with the adoption of PDFs;; redlined versions of which zip from email inbox to inbox. Now;; contracting is undergoing another digital shift that will streamline the process as companies are becoming more comfortable with tech and are seeking greater efficiencies — and investors are taking note. Contractbook;; a Denmark-based contract lifecycle management platform;; just raised $9.4 million in its Series A investment round;; led by venture capital titan Bessemer Venture Partners. In November 2019;; Gradient Ventures;; Google's AI-focused venture fund;; led Contractbook's $3.9 million seed round. Founded in Copenhagen in 2017;; Contractbook uses data to automate documents;; offering an end-to-end contracts platform for small- and medium-sized businesses (SMBs). Niels Brøchner;; the company's CEO and cofounder;; said that Contractbook was born out of the notion that existing contract solutions;; like DocuSign;; failed to use a document's data — from names of parties to the folder the document is stored in — to automate the process and drive workflow. \"Data is alive;; meaning you can build a whole automation flow around it and make everybody aware of what's happening at the data all the time;;\" explained Brøchner. 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