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The company is developing peer-to-peer positioning technology that it says will solve the problem of AR experiences not being the same for all users;; due to AR currently relying on GPS;; which uses satellites to pinpoint locations. \"It's very hard for us to see the same thing in AR at the moment;;\" said Nils Pihl;; chief executive officer at Auki Labs. For example;; players in an AR game like Pokémon Go! have to perform a series of calibrations to see an AR Pokémon in the same place;; which can take minutes and still result in the projections being three to 15 centimeters off;; said the company. But Auki Labs says with its technology;; the devices need to know only where they are relative to each other;; not to a satellite;; as with GPS. This allows for significantly more precise positioning and paves the way for an actual metaverse;; said Pihl. The company plans to make money by charging users and developers a minimal fee to access its positioning protocol;; using its own $AUKI token. Consumers will also be able to earn tokens by \"mapping\" the Aukiverse;; a series of interconnected virtual spaces created by the company. Pihl sees Auki Labs' technology being applied to things like AR companions;; where shared AR would make virtual pets visible to all AR users. He pointed out that the pet care industry was worth $222 billion globally in 2021;; or almost as much as the gaming industry;; and that people are already accustomed to spending money on virtual assets. Beyond AR gaming;; Pihl also sees potential for advertisers to use the technology to improve advertising in the real world;; by;; for example;; having personalized ads appear virtually in physical spaces. 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