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Then they used a simple pitch deck to raise a seed round from family;; friends;; and angel investors. In 2018;; Nui — which makes low-sugar treats — brought in $1.4 million. Visit Business Insider's homepage for more stories.", "slideCount": 9, "companyName": "Nui", "description": "The founders of Nui appeared on \"Shark Tank\" in November 2018. Then they used a simple pitch deck to raise a seed round from family;; friends;; and angel investors. In 2018;; Nui — which makes low-sugar treats — brought in $1.4 million. Visit Business Insider's homepage for more stories. Let's be honest. To most of us;; a gluten-free low-carb cookie made with a combination of monk fruit and erythritol does not sound very tasty. And yet Nui;; the company that makes such a treat;; has gotten impressive traction. Nui cookies were initially geared toward people on the ketogenic diet;; which helped founders Kristoffer Quiaoit and Victor Macias lose weight and get healthier. (Today;; Nui is more inclined to brand the cookies as low sugar.) After perfecting the recipe in Quiaoit's mother's kitchen;; the founders outdid their goal of crowdfunding $30;;000 and raised more than $79;;000 on Kickstarter to support their business. Then;; in November 2018;; the episode in which Nui appeared on \"Shark Tank\" aired on national television. The founders wound up winning a $300;;000 investment from the guest shark Alex Rodriguez because his now-fiancée Jennifer Lopez apparently loves cookies. The deal with A-Rod ultimately didn't pan out;; but Quiaoit and Macias previously told Business Insider that the show was still a huge boon for business;; mostly because of the publicity it afforded. In 2018;; Nui brought in $1.4 million. After \"Shark Tank;;\" Nui told Business Insider;; it raised a small seed round of $179;;000 from friends;; family;; and angel investors;; including Titan Angels. 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