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This includes texturing;; where a realistic or stylized surface is added to a 3D model;; rigging;; which refers to adding bodily features like bones and muscles to characters;; and hair or fur grooming – all of which are important to give digital worlds the right look and feel. \"The scale and complexity of games and metaverse projects has grown at a staggering pace driven by the demand for ever more realistic experiences that replicate our real world;;\" cofounder Jonathan Lloyd told Insider. \"This intersection of technical and artistic skill requires increasingly more specialist individuals to deliver experiences from the simulation of environments and weather systems to replication of materials such as clothing;; even virtual grooming artists capable of producing hair and fur.\" Lloyd added that it is standard practice to hire multiple games studios at once;; be it for specialist teams or to \"get through the crunch.\" The platform allows games or metaverse companies to scale up and down virtual production teams;; reacting to project needs. \"You only need people at a certain time; you have liquidity of talent;;\" Lloyd said. 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