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Renters can use UpTop's service to view listings;; apply for apartments;; and pay rent. Landlords can use UpTop to manage their properties and do background checks on prospective tenants. The company just announced that it had raised $5.5 million in seed funding to expand its service.", "slideCount": 12, "companyName": "Uptop", "description": "UpTop;; a New York startup;; just unveiled its housing-rental service. Renters can use UpTop's service to view listings;; apply for apartments;; and pay rent. Landlords can use UpTop to manage their properties and do background checks on prospective tenants. The company just announced that it had raised $5.5 million in seed funding to expand its service. Landlords and tenants are often at odds;; but the creators of UpTop think they've come up with a rental-market service that both groups will love. Using the New York startup's app;; renters can search for apartments;; schedule times to view them;; apply to rent them;; sign leases;; and even pay their rent. Landlords can list their properties in UpTop's marketplace and use its property-management service for free. \"It's not just a listing site. It's not just property-management software;;\" Jonathan Foux;; UpTop's chief marketing officer;; told Business Insider;; adding;; \"We combined it all into one.\" CEO Frank Barletta got the idea for UpTop from his experience as a renter;; Foux said. In one eight-year period;; Barletta moved 10 times and was repeatedly frustrated with the rental experience;; he said. UpTop plans to make money in part by charging a convenience fee when people pay their rent through its service. Depending on what the landlord decides;; sometimes renters will pay the fee;; and sometimes the landlord will. It also plans to charge landlords for background checks on prospective tenants;; something it will offer as an optional service. The company has only about 1;;000 listings so far;; but that's because it just started publicizing its service;; Foux said. Founded about three years ago;; UpTop was until recently testing its offerings in Ithaca;; New York. It plans to soon offer its service in a lot more places. The company announced last week that it had raised $5.5 million in seed funding from KAL Investments. It's used that money to expand its team to 16 people;; building out its product and business development teams;; Foux said. 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