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The company provides a realtime platform to handle complex;; behind-the-scenes communication for the likes of live chats;; data analysis;; and device management. For example;; smaller companies could use Ably's cloud-based API to customize event experiences or offload the cost of supporting realtime messaging. Ably previously worked with Tennis Australia to provide live scores across its app and website for the Australian Open tennis championships. \"Everything has happened a lot quicker as there has been a shift from engineers at companies realising that the tech to build realtime solutions already exists;;\" Ably CEO Matthew O'Riordan told Insider. \"On the surface;; it looks like an easy problem to solve but it unravels quickly as it becomes more complex. Our success lies in the fact we built from the ground up to solve these issues.\" Ably has secured a number of high-profile clients across a vast array of industries spanning everything from edtech and automotive;; to gaming and media. Realtime connectivity is set to increase with 30% of data produced globally set to be in realtime;; per IDC. The $70 million Series B funding round was co-led by Insight Partners and Dawn Capital. Existing investors Triple Point;; Digital Horizon;; Forward Partners;; and MMC;; also participated in this new funding round. \"This is just the beginning of IoT because there is an immediate need for scale at the edge and there has been a surge in demand;;\" Norman Fiore;; who led the investment for Dawn Capital;; said. \"No existing providers could provide that scale and this growth will will spawn new businesses that can live off of that.\" Ably currently employs 65 people but will add a further 125 hires to strengthen its core UK team. 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