{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5eff-723e-9be9-5e01c791a177",
  "slug": "6uZnKKR1Y2zK6AtwNQ46",
  "title": "Check out the pitch deck that a PR tech company used to raise $50 million to extend its business beyond public relations",
  "subtitle": "Signal AI",
  "author": "Signal AI",
  "pageCount": 8,
  "kind": "pitchdeck",
  "orientation": "landscape",
  "aspectRatio": 2,
  "document": {
    "id": "019dd923-5eff-723e-9be9-5e01c791a177",
    "slug": "6uZnKKR1Y2zK6AtwNQ46",
    "title": "Check out the pitch deck that a PR tech company used to raise $50 million to extend its business beyond public relations",
    "rawTitle": "Check out the pitch deck that a PR tech company used to raise $50 million to extend its business beyond public relations",
    "authorId": "Pitchdecks",
    "authorName": "Signal AI",
    "authorDisplay": "Signal AI",
    "kind": {
      "slug": "pitchdeck",
      "label": "Pitch deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "Signal-6uZnKKR1.pdf",
    "sourceUrl": "https://www.businessinsider.com/signal-ai-shares-pitch-deck-that-helped-raise-50-million-2021-12",
    "sourceDate": "2021-12-16 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-27 08:37:41.156+00",
    "status": "ready",
    "pageCount": 8,
    "orientation": "landscape",
    "aspectRatio": 2,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/6uZnKKR1Y2zK6AtwNQ46",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 8,
    "pagesIndexed": 8,
    "pagesWithImages": 8,
    "pagesWithMetadata": 8,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 48,
    "chartCount": 3,
    "metricSlides": 0,
    "toolMatches": 2,
    "documentToolMatches": 0,
    "frameworkMatches": 4,
    "arcMatches": 1,
    "beatMatches": 3,
    "loopMatches": 2,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": true,
    "pitchdeckProfileAvailable": true
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "The Sparkline",
          "slug": "sparkline",
          "status": "active",
          "bestFor": "Keynotes, TED-style talks",
          "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
          "description": null,
          "familyLabel": null,
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "matchId": "82f4bf7d-a424-4df0-89d1-da7092798e03",
        "evidence": "The deck follows a sparkline narrative shape, starting with a summary and ending with a call to action (raising $50 million).",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:31:03.258081+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 1,
        "arc": {
          "name": "The Sparkline",
          "slug": "sparkline",
          "status": "active",
          "bestFor": "Keynotes, TED-style talks",
          "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
          "description": null,
          "familyLabel": null,
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "from": 1,
        "name": "Attention",
        "beatId": "591e91f0-17da-4bc5-878c-f9fffcb0fdaf",
        "matchId": "82f4bf7d-a424-4df0-89d1-da7092798e03",
        "beatType": {
          "name": "Attention",
          "slug": "aida-attention",
          "status": "active",
          "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d",
          "version": 1,
          "description": null
        },
        "evidence": "The executive summary on page 1 grabs the audience's attention.",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Hook",
          "slug": "hook",
          "status": "active",
          "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
          "version": 1,
          "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 7,
        "arc": {
          "name": "The Sparkline",
          "slug": "sparkline",
          "status": "active",
          "bestFor": "Keynotes, TED-style talks",
          "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
          "description": null,
          "familyLabel": null,
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "from": 6,
        "name": "Need",
        "beatId": "6ed285bc-c5b9-438c-ae1a-414911b940cc",
        "matchId": "82f4bf7d-a424-4df0-89d1-da7092798e03",
        "beatType": {
          "name": "Need",
          "slug": "monroes-sequence-need",
          "status": "active",
          "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
          "version": 1,
          "description": null
        },
        "evidence": "Pages 6-7 highlight the surging cost of understanding risk & compliance and ESG, trust and supply chain.",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 8,
        "arc": {
          "name": "The Sparkline",
          "slug": "sparkline",
          "status": "active",
          "bestFor": "Keynotes, TED-style talks",
          "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
          "description": null,
          "familyLabel": null,
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "from": 8,
        "name": "Satisfaction",
        "beatId": "07ba058a-425f-4786-b322-a115dc4ce627",
        "matchId": "82f4bf7d-a424-4df0-89d1-da7092798e03",
        "beatType": {
          "name": "Satisfaction",
          "slug": "monroes-sequence-satisfaction",
          "status": "active",
          "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
          "version": 1,
          "description": null
        },
        "evidence": "Page 8 presents the opportunity for disruption in the Reputation Industry.",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 7,
        "from": 6,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "0e25036d-ee24-46a8-a287-0510b5c0da42",
        "evidence": "The deck highlights the increasing cost of understanding risk & compliance, implying that inaction will have negative consequences.",
        "position": 0,
        "objective": "What are the consequences of not addressing the surging cost of understanding risk & compliance?",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:31:03.386305+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 8,
        "from": 8,
        "loop": {
          "name": "15_why_now",
          "slug": "15-why-now",
          "status": "active",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "35be447c-4104-4cb0-91c2-9874e565b60e",
        "evidence": "Page 8 emphasizes that the Reputation Industry is ripe for disruption, implying that the time is right for Signal AI's solution.",
        "position": 1,
        "objective": "Why is now the right time for Signal AI's solution?",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:31:03.417402+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Analytical method",
          "slug": "analytical-method",
          "status": "active",
          "bestFor": null,
          "canonId": "b42c4911-7946-49b5-951c-5f3d23f4e2bd",
          "version": 1,
          "bodyDocId": null,
          "description": "Diagnostic / structuring methods (5-whys, fishbone, issue tree, hypothesis-driven).",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "6e7fac56-f13a-4128-a139-da67b0d57207",
        "evidence": "Collection of Data -> Analysis of Data -> Delivery of Data",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:22:15.740242+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "efc29d40-61b4-44c2-82f8-5031b3a7a9ec",
        "evidence": "In an era of increased trust and transparency we co-created a 'trust' score to identify the trustworthiness and perception of organisations and enable better decisions.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 22:22:15.828817+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "16bb1ec8-5393-4bb3-85e2-db5c288856b4",
        "evidence": "Bullet points used to summarize key company facts.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 16:42:24.963+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "frameworkName": "list-presentation"
      },
      {
        "matchId": "0163c5d3-200c-45d0-964e-1ca1541a7a61",
        "evidence": "Uses the Waze analogy to explain the product's value proposition.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 16:42:24.775+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "frameworkName": "argument-from-analogy"
      },
      {
        "matchId": "1960c156-705d-447e-af92-d15eb7bd519b",
        "evidence": "The slide maps the flow of data from collection to delivery as a value-add process.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 16:42:25.305+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "frameworkName": "value-chain"
      },
      {
        "matchId": "ebba4d3e-8e83-4c82-9ee6-52ee43221874",
        "evidence": "The slide uses a progression of circles along an axis labeled 'Decision Augmentation Maturity'.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 16:42:27.276+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "frameworkName": "maturity-model"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": null,
  "pitchdeck": {
    "metadata": {
      "author": "Sean Czarnecki",
      "fireId": "6uZnKKR1Y2zK6AtwNQ46",
      "sector": null,
      "deckKind": "fundraise",
      "roundRaw": "Series D",
      "amountRaw": "$50 million",
      "amountUsd": "50000000",
      "scrapedAt": "2026-04-27 08:37:41.156+00",
      "sectorRaw": null,
      "sourceUrl": "https://www.businessinsider.com/signal-ai-shares-pitch-deck-that-helped-raise-50-million-2021-12",
      "deckKindAt": "2026-04-28 07:19:06+00",
      "highlights": "Signal AI has raised $50 million in Series D funding from Highland Europe and Abrdn. It plans to use the money to build capabilities in predictive analytics. In total;; Signal AI has raised about $100 million.",
      "slideCount": 8,
      "companyName": "Signal",
      "description": "Signal AI has raised $50 million in Series D funding from Highland Europe and Abrdn. It plans to use the money to build capabilities in predictive analytics. In total;; Signal AI has raised about $100 million.  Signal AI;; a rising PR tech company;; raised $50 million in Series D funding to build out new capabilities like predictive analytics;; said CEO David Benigson.  The round was led by venture capital firm Highland Europe;; which previously backed social analytics company Brandwatch. Brandwatch was acquired by Cision for $450 million in February.  Asset manager Abrdn also participated in Signal AI's latest round.  In total;; Signal AI has raised about $100 million. Its existing investors include Redline Capital;; MMC;; Hearst;; and GMG Ventures.  Founded in 2013;; Signal AI started as a media monitoring company;; but it's moved into new areas like compliance since 2019. Today;; the company collects and analyzes data from regulatory filings;; social media;; broadcast;; and net promoter scores. And its 600 clients;; including Bank of America Securities;; Google;; and Exxon Mobil;; use that information to measure their reputation and manage supply chain risks.  Supply chain insights might seem beyond the purview of PR tech;; but it reflects Signal AI's ambitions to extend the uses of its software. For example;; a CPG can use Signal AI to check what journalists and people on social media are saying about an ingredient in its product and if using that product poses a potential crisis.  With this latest funding round;; Signal AI wants to hire 100 employees in areas like product development. Benigson said it wants to integrate more datasets like financial filings to show how things like social media activity correlate with business performance. Signal AI also wants to add capabilities like predictive analytics so companies can anticipate crises before they happen.  And Signal AI wants to develop its APIs so it can integrate with its clients' technologies and build custom solutions. For example;; Signal AI helps Deloitte keep track of changes in tax codes and send automatic updates to the professional services firm's clients;; and monitor how COVID affects clients' supply chains.  Even if it meets its growth aspirations;; the 160-person Signal AI will still be only a fraction of the size of its major competitors Cision and Meltwater. Those two companies are the world's two biggest PR tech vendors and employ thousands of employees. Not only do they offer similar capabilities as Signal AI in the social media;; broadcast;; and print monitoring spaces;; they also have vast war chests to acquire startups to update their technologies.  Benigson said Signal AI can compete against these larger companies since they can't quickly bolt on new tech through acquisition.  Check out some key slides from Signal AI's pitch deck below.",
      "displayName": "Signal",
      "publishDate": "2021-12-16",
      "roundSeries": "series_d",
      "articleTitle": "Check out the pitch deck that a PR tech company used to raise $50 million to extend its business beyond public relations",
      "leadInvestors": "Highland Europe",
      "deckKindSignal": "raise",
      "metaExtractedAt": "2026-04-28 07:16:02+00"
    },
    "profile": {
      "scores": {
        "yc": 0.2264,
        "a16z": 0.1464,
        "docsend": 0.1042,
        "hoffman": 0,
        "mcclure": 0.1964,
        "sequoia": 0.1821,
        "kawasaki": 0.0708,
        "nextview": 0.2114,
        "slidebean": 0.1417,
        "founder_institute": 0.2062
      },
      "nSlides": 8,
      "sequence": [
        "executive_summary",
        "vision",
        "solution",
        "case_study",
        "solution",
        "market_sizing",
        "market_sizing",
        "market_landscape"
      ],
      "breakdown": {
        "yc": {
          "order": 0.25,
          "signal": 0.08,
          "jaccard": 0.1429
        },
        "a16z": {
          "order": 0.25,
          "signal": 0,
          "jaccard": 0.1429
        },
        "docsend": {
          "order": 0.125,
          "signal": 0,
          "jaccard": 0.1333
        },
        "hoffman": {
          "order": 0,
          "signal": 0,
          "jaccard": 0
        },
        "mcclure": {
          "order": 0.25,
          "signal": 0.05,
          "jaccard": 0.1429
        },
        "sequoia": {
          "order": 0.25,
          "signal": 0,
          "jaccard": 0.2143
        },
        "kawasaki": {
          "order": 0.125,
          "signal": 0,
          "jaccard": 0.0667
        },
        "nextview": {
          "order": 0.25,
          "signal": 0,
          "jaccard": 0.2727
        },
        "slidebean": {
          "order": 0.25,
          "signal": 0,
          "jaccard": 0.1333
        },
        "founder_institute": {
          "order": 0.375,
          "signal": 0,
          "jaccard": 0.1875
        }
      },
      "matchedAt": "2026-04-27 21:51:54+00",
      "noveltyScore": 0.9236,
      "primaryScore": 0.2264,
      "noveltySignals": [
        "rare slide types: vision",
        "non-canonical types: case_study, market_landscape"
      ],
      "primaryProfile": "yc",
      "secondaryScore": 0.2114,
      "secondaryProfile": "nextview"
    }
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "title": "The slide combines company metrics with a categorized logo grid.",
      "function": "summarize",
      "imagePath": "https://imgproxy.kitesheet.com/N2HV7edIsqfYSsYtzlseV7fIwnDRArwl6olzPzJZJS8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82dVpuS0tSMVkyeks2QXR3TlE0Ni9wMDAxLmpwZw",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 47,
        "componentCount": 4,
        "textChars": 431,
        "nDataPoints": 4,
        "notes": "The slide combines company metrics with a categorized logo grid.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:42:24.963+00",
          "seconds": 2.908,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be9-5e01c791a177/1",
        "deck": "/decks/019dd923-5eff-723e-9be9-5e01c791a177",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be9-5e01c791a177#slide-1",
        "deckJson": "/decks/019dd923-5eff-723e-9be9-5e01c791a177.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.4,
            "w": 0.78,
            "x": 0.11,
            "y": 0.53
          },
          "kind": "image",
          "text": "Client logos categorized by industry: Financial Services, FMCG, Non-Profit, Accounting, Energy, Investment Houses, Agency, Legal, Tech.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo grid",
              "slug": "logo-grid",
              "status": "active",
              "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:24.963+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4b5b6833-6fc6-4733-81f1-d52ad8de5646",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.9,
            "x": 0.05,
            "y": 0.15
          },
          "kind": "list",
          "text": "160 employees with offices in London, New York & Hong Kong. Raised US$50m of funding, Series C, closed 2019. 600+ clients including Financial Services, FMCG, Energy & Pharma. Built our own proprietary AI (AIQ). Sunday Times Tech Track Top 100.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:24.963+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9227e8d6-4b14-4e3d-8018-14b1ae968e4e",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "clients: 600+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:32:09+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-943a-75c5-9acf-1e48d8eec249",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.6,
            "x": 0.02,
            "y": 0.02
          },
          "kind": "title",
          "text": "Signal AI decision augmentation- summary",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:24.963+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "11e727c1-8da5-4f96-b831-88d84409b19a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "16bb1ec8-5393-4bb3-85e2-db5c288856b4",
          "evidence": "Bullet points used to summarize key company facts.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 16:42:24.963+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "frameworkName": "list-presentation"
        }
      ],
      "arcBeats": [
        {
          "to": 1,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "591e91f0-17da-4bc5-878c-f9fffcb0fdaf",
          "matchId": "82f4bf7d-a424-4df0-89d1-da7092798e03",
          "beatType": {
            "name": "Attention",
            "slug": "aida-attention",
            "status": "active",
            "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d",
            "version": 1,
            "description": null
          },
          "evidence": "The executive summary on page 1 grabs the audience's attention.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/Wk98HNgdVCsD5-gmyxdHuR_0fPC8xAFpIdLMr_wg0R0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82dVpuS0tSMVkyeks2QXR3TlE0Ni9wMDAxLmpwZw",
      "imagePathAlt": "https://imgproxy.kitesheet.com/l5Zdq2ZAQGDOTcgiMlbT1Pn7niXIQ09IpDvWXqGo3c8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82dVpuS0tSMVkyeks2QXR3TlE0Ni9wMDAxLnBuZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/EOqgel3JHxplrY7Vjn0gzDJxRNBUMJBW4wnLH7blXBM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82dVpuS0tSMVkyeks2QXR3TlE0Ni9wMDAxLnBuZw"
    },
    {
      "page": 2,
      "type": "setup",
      "title": "Uses a Waze analogy to frame the predictive capability of the AI platform.",
      "function": "inspire_vision",
      "rawType": "analogy",
      "block": null,
      "metadata": {
        "slideType": "analogy",
        "slideTypeCanon": {
          "name": "Analogy",
          "slug": "analogy",
          "status": "active",
          "canonId": "019de52d-106d-73f9-b0a3-915949efd0b0",
          "version": 1,
          "description": null
        },
        "function": "inspire_vision",
        "functionCanon": {
          "name": "Inspire vision",
          "slug": "inspire_vision",
          "status": "active",
          "canonId": "019de52d-16d0-7756-83de-376eeac6fa40",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 37,
        "componentCount": 4,
        "textChars": 366,
        "nDataPoints": 0,
        "notes": "Uses a Waze analogy to frame the predictive capability of the AI platform.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:42:24.775+00",
          "seconds": 2.705,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be9-5e01c791a177/2",
        "deck": "/decks/019dd923-5eff-723e-9be9-5e01c791a177",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be9-5e01c791a177#slide-2",
        "deckJson": "/decks/019dd923-5eff-723e-9be9-5e01c791a177.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.35,
            "x": 0.56,
            "y": 0.53
          },
          "kind": "callout",
          "text": "Where AI is to business decision making what \"Waze\" is to driving.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:24.775+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b26dc802-3b26-43e3-bc9b-56a052632ffd",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "framework",
          "text": "Waze analogy",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:24.775+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f5991494-9acf-46c8-88bb-9cc46a71ca19",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.3,
            "x": 0.22,
            "y": 0.42
          },
          "kind": "list",
          "text": "You can spot a crisis before it emerges in any market or any language; You receive warning of future changes in regulation and risk; You know when suppliers and clients are falling foul of sustainability goals; You're alerted when a prospective client needs your help",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:24.775+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e8f43e03-7727-4a4a-9fb4-5277d5255d28",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.3,
            "x": 0.22,
            "y": 0.15
          },
          "kind": "title",
          "text": "Imagine a world where",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:24.775+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ecb9bac8-2628-46af-a652-d5bc91389f7e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "0163c5d3-200c-45d0-964e-1ca1541a7a61",
          "evidence": "Uses the Waze analogy to explain the product's value proposition.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 16:42:24.775+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "frameworkName": "argument-from-analogy"
        }
      ],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "resolution",
      "title": "Uses a 'tangled mess' visual metaphor for raw data vs. structured platform output.",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 63,
        "componentCount": 7,
        "textChars": 321,
        "nDataPoints": 2,
        "notes": "Uses a 'tangled mess' visual metaphor for raw data vs. structured platform output.",
        "elementsJson": [
          "headline_text",
          "process_diagram",
          "screenshot",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:42:25.305+00",
          "seconds": 3.093,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be9-5e01c791a177/3",
        "deck": "/decks/019dd923-5eff-723e-9be9-5e01c791a177",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be9-5e01c791a177#slide-3",
        "deckJson": "/decks/019dd923-5eff-723e-9be9-5e01c791a177.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.38,
            "y": 0.92
          },
          "kind": "callout",
          "text": "Human knowledge AI feedback loop",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:25.305+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2b84a7a0-4fc0-4a86-81e0-279522830f46",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.8,
            "w": 0.94,
            "x": 0.03,
            "y": 0.15
          },
          "kind": "diagram",
          "text": "Collection of Data -> Analysis of Data -> Delivery of Data",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:25.305+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8fa8da22-e6b6-4968-8f67-1bb390205335",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.28,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "image",
          "text": "Tangled lines representing raw data",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:25.305+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7cce3adf-faf6-4b37-a679-e1a9274fcd96",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.25,
            "x": 0.38,
            "y": 0.35
          },
          "kind": "image",
          "text": "A.I. Enrichment hub-and-spoke diagram",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Infographic",
              "slug": "infographic",
              "status": "active",
              "canonId": "019de52c-fe26-750c-9d7d-9f34e21324e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "infographic",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:25.305+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ca7fc36a-763d-47df-9920-c77286ca5cd5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.28,
            "x": 0.68,
            "y": 0.45
          },
          "kind": "image",
          "text": "Signal AI SaaS dashboard",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:25.305+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e54e89fd-dd4a-4aa0-b067-6a105b210de2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.3,
            "x": 0.05,
            "y": 0.85
          },
          "kind": "list",
          "text": "News: Print & Online, Broadcast & Radio, Forums & Blogs, Alternative, 2,000+ regulatory sources, Internal",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:25.305+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1f7292a7-39ea-42fd-a741-8a1dc2e1afc2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.45,
            "x": 0.03,
            "y": 0.03
          },
          "kind": "title",
          "text": "How does Signal AI solve this?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:25.305+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7671bf4e-c272-4597-a67d-f07ae2af7976",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Analytical method",
            "slug": "analytical-method",
            "status": "active",
            "bestFor": null,
            "canonId": "b42c4911-7946-49b5-951c-5f3d23f4e2bd",
            "version": 1,
            "bodyDocId": null,
            "description": "Diagnostic / structuring methods (5-whys, fishbone, issue tree, hypothesis-driven).",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "6e7fac56-f13a-4128-a139-da67b0d57207",
          "evidence": "Collection of Data -> Analysis of Data -> Delivery of Data",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:22:15.740242+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "1960c156-705d-447e-af92-d15eb7bd519b",
          "evidence": "The slide maps the flow of data from collection to delivery as a value-add process.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 16:42:25.305+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "frameworkName": "value-chain"
        }
      ],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 4,
      "type": "setup",
      "title": "The slide features a laptop mockup displaying a dashboard with donut charts, line charts, and radar charts.",
      "function": "present_solution",
      "rawType": "product_demo",
      "block": null,
      "metadata": {
        "slideType": "product_demo",
        "slideTypeCanon": {
          "name": "Product demo",
          "slug": "product_demo",
          "status": "active",
          "canonId": "019de52d-0f06-7288-84f2-7568c1020fce",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 86,
        "componentCount": 9,
        "textChars": 675,
        "nDataPoints": 10,
        "notes": "The slide features a laptop mockup displaying a dashboard with donut charts, line charts, and radar charts.",
        "elementsJson": [
          "headline_text",
          "action_title",
          "paragraph",
          "screenshot",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:42:27.186+00",
          "seconds": 4.906,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be9-5e01c791a177/4",
        "deck": "/decks/019dd923-5eff-723e-9be9-5e01c791a177",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be9-5e01c791a177#slide-4",
        "deckJson": "/decks/019dd923-5eff-723e-9be9-5e01c791a177.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.28,
            "x": 0.04,
            "y": 0.4
          },
          "kind": "callout",
          "text": "Supported key decision making at EY and saved hundreds of hours of analysis by dynamically monitoring Trust",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:27.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ecd8369e-f13b-4612-9a04-607927885e0c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.15,
            "x": 0.35,
            "y": 0.6
          },
          "kind": "chart",
          "text": "Media coverage composition",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Donut chart",
              "slug": "donut",
              "status": "active",
              "canonId": "019de52d-0006-752c-9528-0fef476b8004",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "donut",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:27.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "294f651f-9be5-48ba-9db7-7ef558621278",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.15,
            "x": 0.68,
            "y": 0.6
          },
          "kind": "chart",
          "text": "Trust over time",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:27.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ce2bc995-d550-49e1-8184-f7fbf44a4c78",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.1,
            "x": 0.85,
            "y": 0.6
          },
          "kind": "chart",
          "text": "Performance by Trust Element",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Radar chart",
              "slug": "radar",
              "status": "active",
              "canonId": "019de52d-00f5-74e6-82d0-74c065f6f4a9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "radar",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:27.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "371b6480-2863-470c-9940-e8fe02150dad",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.68,
            "x": 0.28,
            "y": 0.45
          },
          "kind": "image",
          "text": "Laptop dashboard showing trust metrics",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:27.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e91e453c-fb32-4436-91e0-5439a4f534d4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.2,
            "x": 0.56,
            "y": 0.1
          },
          "kind": "paragraph",
          "text": "Created custom machine learning models on 15 pillars of trust e.g. Ethics, Financial Scandal, Brand Perception- allowing the model to reflect the client's criteria.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:27.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "51e4ba23-e380-435f-bd0c-e1d63c4c731d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.2,
            "x": 0.77,
            "y": 0.1
          },
          "kind": "paragraph",
          "text": "Dynamically trained new entities to streamline the process to be both quick (real time) and accurate.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:27.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8198e7e4-80fe-4391-9b92-81aa968bc313",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.2,
            "x": 0.35,
            "y": 0.1
          },
          "kind": "paragraph",
          "text": "In an era of increased trust and transparency we co-created a 'trust' score to identify the trustworthiness and perception of organisations and enable better decisions.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:27.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f7b350d6-f7dd-425c-a12e-11918a39b2c9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.3,
            "x": 0.04,
            "y": 0.1
          },
          "kind": "title",
          "text": "Decision Augmentation For EY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:27.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cb045491-17c9-4a3b-b357-195597c5fc33",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "efc29d40-61b4-44c2-82f8-5031b3a7a9ec",
          "evidence": "In an era of increased trust and transparency we co-created a 'trust' score to identify the trustworthiness and perception of organisations and enable better decisions.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 22:22:15.828817+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 5,
      "type": "resolution",
      "title": "The slide uses a bubble-based progression to show increasing maturity or focus across four business domains.",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 18,
        "componentCount": 3,
        "textChars": 170,
        "nDataPoints": 0,
        "notes": "The slide uses a bubble-based progression to show increasing maturity or focus across four business domains.",
        "elementsJson": [
          "headline_text",
          "other"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:42:27.276+00",
          "seconds": 4.661,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be9-5e01c791a177/5",
        "deck": "/decks/019dd923-5eff-723e-9be9-5e01c791a177",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be9-5e01c791a177#slide-5",
        "deckJson": "/decks/019dd923-5eff-723e-9be9-5e01c791a177.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.9,
            "x": 0.05,
            "y": 0.3
          },
          "kind": "diagram",
          "text": "Supply chain risk, ESG and sustainability, Risk and compliance, Reputation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Timeline",
              "slug": "timeline",
              "status": "active",
              "canonId": "019de52d-03c5-73fc-84aa-4180cbf0f5cf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "timeline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:27.276+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3f562b8e-e7e0-4075-94b4-8a4cba331b16",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.35,
            "x": 0.6,
            "y": 0.95
          },
          "kind": "legend",
          "text": "Decision Augmentation Maturity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:27.276+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e4c7f47f-4518-4ce5-90fc-871e85bafefc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.65,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Signal AI is augmenting decision making in a variety of use cases.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:27.276+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f36a65dc-3c43-40c0-9b96-9617d5f61215",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "ebba4d3e-8e83-4c82-9ee6-52ee43221874",
          "evidence": "The slide uses a progression of circles along an axis labeled 'Decision Augmentation Maturity'.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 16:42:27.276+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "frameworkName": "maturity-model"
        }
      ],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 6,
      "type": "resolution",
      "title": "Uses a visual metaphor of two skyscrapers to represent rising costs and market growth.",
      "function": "size_opportunity",
      "rawType": "why_now",
      "block": null,
      "metadata": {
        "slideType": "why_now",
        "slideTypeCanon": {
          "name": "Why now",
          "slug": "why_now",
          "status": "active",
          "canonId": "019de52d-0f2e-718d-b8ad-256dd87582d0",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 68,
        "componentCount": 6,
        "textChars": 620,
        "nDataPoints": 1,
        "notes": "Uses a visual metaphor of two skyscrapers to represent rising costs and market growth.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "photo",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:42:25.726+00",
          "seconds": 2.744,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be9-5e01c791a177/6",
        "deck": "/decks/019dd923-5eff-723e-9be9-5e01c791a177",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be9-5e01c791a177#slide-6",
        "deckJson": "/decks/019dd923-5eff-723e-9be9-5e01c791a177.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Risk and compliance market is growing with rising demand for effective risk management tools to fuel business growth and is expected to hit $64.55 Bn by 2027.*",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:32:01+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-943a-75c5-9acc-347e02c541ca",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.8,
            "w": 0.3,
            "x": 0.35,
            "y": 0.2
          },
          "kind": "image",
          "text": "Two skyscrapers with upward arrows",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:25.726+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8f57b64f-0db4-428f-ab0b-368202ecbbc4",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Market size: $64.55 Bn",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:32:01+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-943a-75c5-9acc-3ab691d48608",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.35,
            "x": 0.08,
            "y": 0.45
          },
          "kind": "paragraph",
          "text": "Global companies have faced an ever-increasing regulatory burden over the past 10 years and the cost of compliance has surged, particularly for global companies operating across jurisdictions.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:25.726+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2aff449b-42f8-46cf-b62d-510b8cc2202e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.3,
            "x": 0.65,
            "y": 0.45
          },
          "kind": "paragraph",
          "text": "Risk and compliance market is growing with rising demand for effective risk management tools to fuel business growth and is expected to hit $64.55 Bn by 2027.*",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:25.726+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bba9406c-1d9a-4bfc-a35e-039734c83082",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.45,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "The cost of understanding risk & compliance is surging",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:25.726+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2a267436-cc73-4c9d-9528-2a067363cc5e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Need",
          "beatId": "6ed285bc-c5b9-438c-ae1a-414911b940cc",
          "matchId": "82f4bf7d-a424-4df0-89d1-da7092798e03",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "Pages 6-7 highlight the surging cost of understanding risk & compliance and ESG, trust and supply chain.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 7,
          "from": 6,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "0e25036d-ee24-46a8-a287-0510b5c0da42",
          "evidence": "The deck highlights the increasing cost of understanding risk & compliance, implying that inaction will have negative consequences.",
          "position": 0,
          "objective": "What are the consequences of not addressing the surging cost of understanding risk & compliance?",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:31:03.386305+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "resolution",
      "title": "The visual uses a stylized bar chart made of shipping containers and greenery to represent market growth.",
      "function": "size_opportunity",
      "rawType": "market_sizing",
      "block": null,
      "metadata": {
        "slideType": "market_sizing",
        "slideTypeCanon": {
          "name": "Market sizing",
          "slug": "market_sizing",
          "status": "active",
          "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 84,
        "componentCount": 8,
        "textChars": 798,
        "nDataPoints": 5,
        "notes": "The visual uses a stylized bar chart made of shipping containers and greenery to represent market growth.",
        "elementsJson": [
          "headline_text",
          "action_title",
          "paragraph",
          "bar_chart_vertical"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:42:26.171+00",
          "seconds": 3.074,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be9-5e01c791a177/7",
        "deck": "/decks/019dd923-5eff-723e-9be9-5e01c791a177",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be9-5e01c791a177#slide-7",
        "deckJson": "/decks/019dd923-5eff-723e-9be9-5e01c791a177.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "The global supply chain analytics market size is expected to grow from USD 3.5 billion in 2020 to USD 8.8 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 19.8% during the forecast period.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:32:03+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-943a-75c5-9acd-1c4551df1b1e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.4,
            "x": 0.3,
            "y": 0.45
          },
          "kind": "image",
          "text": "Stylized bar chart using shipping containers and greenery",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:26.171+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9658fb5c-269c-47b6-8c0f-36a58d82ac54",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Market size growth: $8.8 billion",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:32:03+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-943a-75c5-9acd-22911e7d1c6a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.35,
            "x": 0.04,
            "y": 0.55
          },
          "kind": "paragraph",
          "text": "The value of global assets applying environmental, social and governance (ESG) data to drive decisions could reach $1 billion by 2021 and is expected to grow annually by 20% along with 35% growth for ESG indexes.*",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:26.171+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6ba46bdb-b45a-4b64-ac31-cb7068d81369",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.35,
            "x": 0.64,
            "y": 0.55
          },
          "kind": "paragraph",
          "text": "The global supply chain analytics market size is expected to grow from USD 3.5 billion in 2020 to USD 8.8 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 19.8% during the forecast period.*",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:26.171+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fa0c2ffa-2da2-42f8-9ef8-c5b50dacdda2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.25,
            "x": 0.04,
            "y": 0.45
          },
          "kind": "title",
          "text": "ESG & Trust",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:26.171+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0db35874-79c6-4bcb-b9c4-d7bb5a5f1c7f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.75,
            "x": 0.04,
            "y": 0.06
          },
          "kind": "title",
          "text": "The cost of understanding ESG, trust and supply chain is surging",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:26.171+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b6032136-8cf5-4a55-b39b-c7f2ceff9f36",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.3,
            "x": 0.64,
            "y": 0.41
          },
          "kind": "title",
          "text": "Supply Chain Analytics",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:26.171+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fcc4eae4-8adf-4f37-8a76-71667b41f48e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Need",
          "beatId": "6ed285bc-c5b9-438c-ae1a-414911b940cc",
          "matchId": "82f4bf7d-a424-4df0-89d1-da7092798e03",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "Pages 6-7 highlight the surging cost of understanding risk & compliance and ESG, trust and supply chain.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 7,
          "from": 6,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "0e25036d-ee24-46a8-a287-0510b5c0da42",
          "evidence": "The deck highlights the increasing cost of understanding risk & compliance, implying that inaction will have negative consequences.",
          "position": 0,
          "objective": "What are the consequences of not addressing the surging cost of understanding risk & compliance?",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:31:03.386305+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "setup",
      "function": "argue_timing",
      "rawType": "why_now",
      "block": null,
      "metadata": {
        "slideType": "why_now",
        "slideTypeCanon": {
          "name": "Why now",
          "slug": "why_now",
          "status": "active",
          "canonId": "019de52d-0f2e-718d-b8ad-256dd87582d0",
          "version": 1,
          "description": null
        },
        "function": "argue_timing",
        "functionCanon": {
          "name": "Argue timing (why now)",
          "slug": "argue_timing",
          "status": "active",
          "canonId": "019de52d-16f8-74de-9ec2-900be07d90dd",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 76,
        "componentCount": 7,
        "textChars": 675,
        "nDataPoints": 2,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "icon_grid",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:42:26.258+00",
          "seconds": 3.151,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be9-5e01c791a177/8",
        "deck": "/decks/019dd923-5eff-723e-9be9-5e01c791a177",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be9-5e01c791a177#slide-8",
        "deckJson": "/decks/019dd923-5eff-723e-9be9-5e01c791a177.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Annual spending on Media Intelligence solutions for public relations professionals is close to USD 4.5 bln and grew 7.2% in 2019.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:32:13+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-943a-75c5-9acf-b55df9e50133",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.2,
            "x": 0.05,
            "y": 0.3
          },
          "kind": "list",
          "text": "There is a clear buyer: PR, Comms & Investor relations within large corps & institutions have large and growing budgets",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:26.258+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "647a718c-3abc-45ed-a85f-f1e30246c65a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.2,
            "x": 0.75,
            "y": 0.3
          },
          "kind": "list",
          "text": "Customers expect more from their Media Intelligence solutions. They need strategic insight to take their seat at Board table.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:26.258+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "959620a6-1a2d-4e81-b0be-30a0073b2918",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.2,
            "x": 0.52,
            "y": 0.3
          },
          "kind": "list",
          "text": "Billion dollar incumbents are working with legacy inefficient \"boolean\" technology with slow and inaccurate results",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:26.258+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "be076322-7252-4fad-8af4-8fc0bf215343",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.2,
            "x": 0.28,
            "y": 0.3
          },
          "kind": "list",
          "text": "Annual spending on Media Intelligence solutions for public relations professionals is close to USD 4.5 bln and grew 7.2% in 2019",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:26.258+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e5329ccc-d791-489f-9cb2-1c0440c3d33f",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "TAM: $4.5 bln",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:32:13+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-943a-75c5-9acf-baea8b2ce1d6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.75,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "The Reputation Industry is ripe for disruption",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:42:26.258+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ff0dbd99-3e8f-4991-a03f-21c8d03b2b19",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 8,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Satisfaction",
          "beatId": "07ba058a-425f-4786-b322-a115dc4ce627",
          "matchId": "82f4bf7d-a424-4df0-89d1-da7092798e03",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "Page 8 presents the opportunity for disruption in the Reputation Industry.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 8,
          "from": 8,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "35be447c-4104-4cb0-91c2-9874e565b60e",
          "evidence": "Page 8 emphasizes that the Reputation Industry is ripe for disruption, implying that the time is right for Signal AI's solution.",
          "position": 1,
          "objective": "Why is now the right time for Signal AI's solution?",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:31:03.417402+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 1,
      "label": "Attention",
      "description": "The executive summary on page 1 grabs the audience's attention."
    },
    {
      "from": 6,
      "to": 7,
      "label": "Need",
      "description": "Pages 6-7 highlight the surging cost of understanding risk & compliance and ESG, trust and supply chain."
    },
    {
      "from": 8,
      "to": 8,
      "label": "Satisfaction",
      "description": "Page 8 presents the opportunity for disruption in the Reputation Industry."
    }
  ],
  "loops": [
    {
      "from": 6,
      "to": 7,
      "label": "Cost Of Inaction",
      "description": "What are the consequences of not addressing the surging cost of understanding risk & compliance?"
    },
    {
      "from": 8,
      "to": 8,
      "label": "Why Now",
      "description": "Why is now the right time for Signal AI's solution?"
    }
  ]
}