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As he began to research the memorial space;; he was struck by how outdated most memorial procedures were. \"There was this notion that memorialization was limited to 65-year-olds memorializing 85-year-olds;;\" Choudhry said;; \"but when you actually look at the data in the industry;; people who are leading the efforts for memorialization are between the ages of 25 and 45 years old. \"None of the tools that exist out there were designed for them.\" Chptr's mobile app lets one person invite a long list of contacts to collaborate on a profile together;; and then each person who signs up can upload photos and video stories for the memorial profile. Each of the memories then becomes part of the larger collection that loved ones can go back and review over and over again. \"All of a sudden;; it's no longer about just plugging into the timeline of someone's existence but really seeing the depth of the impact that they have on the people around them;;\" Choudhry said. The startup is part of a growing trend of \"death-tech\" companies hoping to shake up the death-care-services industry;; which is estimated to reach $128.8 billion this year and steadily growing in the US and elsewhere;; according to a report from the market-research firm Global Industry Analysts. Chptr has launched a pilot program for the first 24 Chptr profiles where early users can test out building a memorial profile. The team plans to launch the service for the public in the next 60 days. But even before Chptr formally hits the market;; the pilot program has managed to catch the attention of venture-capital funds like Lucas Venture Group and Sugar Capital;; which was founded by the PopSugar creator Brian Sugar. These investors are coleading Chptr's pre-seed round;; along with funds from Gaingels;; H/L Ventures;; Animal Capital;; OnDeck;; Matthew Rutler and Christina Aguilera's MX Investments;; and several angel investors. 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