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            "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
            "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying",
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          "evidence": "The deck presents customer success and ROI",
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          "objective": "Show customer success",
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      "label": "Problem",
      "description": "The deck identifies the problem of ineffective chronic pain treatment"
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    {
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      "label": "Complication",
      "description": "The deck agitates the problem by highlighting the high MSK spend for payors"
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      "label": "Solution",
      "description": "The deck presents Kaia Health's solution as a comprehensive platform for chronic disease management"
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      "label": "Clinical Evidence",
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      "to": 7,
      "label": "Cost Of Inaction",
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      "label": "Jobs To Be Done",
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}