{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5eff-723e-9be8-fdfee3ba4dc1", "slug": "5DLGjHrlvx58a55xgbtD", "title": "See the 12-page pitch deck that Squads;; which helps creators mint crypto coins;; used to raise $1.8 million", "subtitle": "Squads", "author": "Squads", "pageCount": 12, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.78, "document": { "id": "019dd923-5eff-723e-9be8-fdfee3ba4dc1", "slug": "5DLGjHrlvx58a55xgbtD", "title": "See the 12-page pitch deck that Squads;; which helps creators mint crypto coins;; used to raise $1.8 million", "rawTitle": "See the 12-page pitch deck that Squads;; which helps creators mint crypto coins;; used to raise $1.8 million", "authorId": "Pitchdecks", "authorName": "Squads", "authorDisplay": "Squads", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Crypto-5DLGjHrl.pdf", "sourceUrl": "https://www.businessinsider.com/read-pitch-deck-crypto-startup-creators-raise-million-pre-seed-2022-5", "sourceDate": "2022-05-25 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 08:35:16.347+00", "status": "ready", "pageCount": 12, "orientation": "landscape", "aspectRatio": 1.78, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/5DLGjHrlvx58a55xgbtD", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 12, "pagesIndexed": 12, "pagesWithImages": 12, "pagesWithMetadata": 12, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 56, "chartCount": 4, "metricSlides": 0, "toolMatches": 3, "documentToolMatches": 0, "frameworkMatches": 4, "arcMatches": 1, "beatMatches": 5, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "a58fd5ed-c1ca-4871-a5e7-b91dba4ee817", "evidence": "The deck follows a logical flow from problem identification (lack of effective community monetization), agitation (current platforms' shortcomings), to solution (Squads' innovative platform).", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:30:51.616079+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 2, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 2, "name": "Problem", "beatId": "6fe217e9-8d13-4c5b-a116-268f80de9bc5", "matchId": "a58fd5ed-c1ca-4871-a5e7-b91dba4ee817", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The mission slide implies the problem creators face in getting paid for their communities.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. 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Using blockchain technology;; Squads lets creators mint coins on a mobile app and earn money. Read the \"fun\" pitch deck Squads used to raise $1.8 million in a pre-seed funding round.", "slideCount": 12, "companyName": "Crypto", "description": "Squads is a new startup that wants to pay creators and reward their fans. Using blockchain technology;; Squads lets creators mint coins on a mobile app and earn money. Read the \"fun\" pitch deck Squads used to raise $1.8 million in a pre-seed funding round. Last summer;; Kendall Hope Tucker;; the founder and former CEO of enterprise tech startup Knoq;; \"very randomly\" went viral on TikTok. She was posting sea shanties;; a trend at the time;; and amassed over 85;;000 followers. Like many others who go viral on TikTok;; Tucker hopped on a plane to Los Angeles. At the time;; she was about six months out from selling Knoq;; and along with her former employee;; Mike Garon;; was looking for a new project;; this time;; in the red-hot cryptocurrency and Web3 space. In Los Angeles;; fresh off her TikTok fame;; she started meeting with creators. \"We found that these creators didn't know anything about crypto;;\" she said. That's when Tucker and Garon decided on what they would build: a patronage-model platform that would allow creators to make money while also rewarding their biggest fans. That idea became Squads;; a marketplace app that pays creators using blockchain technology. Creators mint and sell \"creator coins;;\" with creators taking 90% of coin sales;; while Squads takes 10%. For fans;; coins unlock community membership benefits and unique interactions with creators. When fans trade coins;; creators earn 5% of those secondary sales;; and Squads takes 2.5%;; Tucker said. Squads' blockchain technology is still in beta but will use Polygon as its primary infrastructure. Currently;; coin transactions on the app are powered by \"squad-cash\" that can be purchased through Apple Pay;; according to Squads. In November;; Tucker and Garon began fundraising;; Tucker said;; and they closed a $1.8 million pre-seed round in December;; which included investments from 186 Ventures (where Tucker is a founder partner);; a16z;; and AVG. In April;; the platform officially launched to the public as a mobile app. On top of hiring \"a few\" staffers;; the founders also tapped creators to help build and grow Squads. These \"founding creators\" include Hype House's Jack Wright (10.7 million TikTok followers);; Dayna Marie (6.8 million TikTok followers);; and Kida The Great (4.4 million Instagram followers). Founding creators act as advisors to Squads and are also given equity in the company. \"I think it's super important that creator platforms are creator-owned;;\" Tucker said. \"We're trying to figure out exactly what the right structure for that is like at scale.\" When pitching investors;; Tucker and Garon reached out to some who had invested in Knoq;; as well as new ones. The two used a 12-page pitch deck in the process. \"We started this company seeking out whimsy and trying to be fun and let the fun help guide our decisions;;\" Garon said. \"I think a lot of the playfulness comes out in this deck and even in the product.\" Read through Squads' pitch deck that helped them raise their $1.8 pre-seed round: Note: The following pitch deck includes a few minor edits by Squads so that it could be shared publicly.", "displayName": "Crypto", "publishDate": "2022-05-25", "roundSeries": "pre_seed", "articleTitle": "See the 12-page pitch deck that Squads;; which helps creators mint crypto coins;; used to raise $1.8 million", "leadInvestors": "Andreessen Horowitz", "deckKindSignal": "raise", "metaExtractedAt": "2026-04-28 07:16:02+00" }, "profile": { "scores": { "yc": 0.3033, "a16z": 0.2233, "docsend": 0.2758, "hoffman": 0.2747, "mcclure": 0.3486, "sequoia": 0.2485, "kawasaki": 0.2986, "nextview": 0.2205, "slidebean": 0.1382, "founder_institute": 0.2471 }, 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