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Amazon;; car company Audi;; and water bottle brand Chilly's each use this strategy. Founded in 2020;; Vue Storefront says it powers \"backend agnostic\" progressive web applications allowing;; it says;; retailers and other clients to offer a mobile app-like experience. Its flexible contracts also mean clients aren't tied into three-year licence deals. Cofounder and CEO Patrick Friday sees this as a big selling point. It allows companies to take a modular approach to software without having to overhaul entire systems;; he told Insider. \"The biggest issue [with incumbents] is the second you stop paying the licence;; you lose everything;;\" he said. Vue Storefront allows customers to migrate to different environments and keep \"every single line of the code\" that the company has written. Clients who cancel would lose some integrations;; features;; and API management;; so development costs would increase;; Friday said. He added that it is \"crazy\" companies get tied into long deals. Friday and CTO Filip Rakowski created Vue Storefront while at e-commerce agency Divante;; starting the project in 2017 but eventually spinning it out in 2019. The cofounders landed a spot on Y Combinator's 2021 winter cohort;; bagging $1.5 million in seed funding before demo day. It is yet to take part in a demo day after planning to join the summer cohort event instead;; but found itself raising a Series A round from inbound interest alone. \"We might just do it for fun;;\" Friday said. With its seed pot not yet dry;; Vue Startup is still hiring and will have a team of 50 by the end of next month. The Series A was led by Creandum;; an early backer of European ride-hailing firm Bolt. European investors Earlybird Venture;; Stripe backers Paua Ventures;; and Polish early-stage firm Movens Capital also participated in the round. The round took around seven weeks to close;; Friday said. 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