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The company raised from investors;; including Snoop Dogg and a cofounder of Wired magazine. CEO Jeffrey Graham said he started Pistil to help bring more rigorous data to cannabis.", "slideCount": 14, "companyName": "Pistil Data", "description": "Pistil Data;; a cannabis-tech startup;; closed a $6.5 million seed round on Tuesday. The company raised from investors;; including Snoop Dogg and a cofounder of Wired magazine. CEO Jeffrey Graham said he started Pistil to help bring more rigorous data to cannabis. It's no secret that cannabis-tech startups are having a moment. Investors have poured more than $1.6 billion into cannabis-tech companies this year. Pistil Data;; which uses data to help cannabis brands figure out how to target and boost sales;; closed a $6.5 million seed round led by the cannabis-focused venture firm Casa Verde — which counts Snoop Dogg as a member of its team — on Tuesday. Other notable investors in the round include JW Asset Management and John Battelle;; the media entrepreneur who started Wired magazine in 1993. The company did not disclose valuation. Cannabis-software companies are like the picks and shovels of the gold rush: They're figuring out ways to solve problems for the cannabis industry;; where regulations often change and consumer tastes remain fickle and hard to pin down. CEO Jeffrey Graham said he started Pistil after a stint leading business intelligence for Norcal Cannabis Co.;; a West Coast cannabis brand. While he was trying to learn the industry;; he said;; he discovered \"really big gaps\" in the types of data available to cannabis companies — particularly compared to what he used to analyze in his previous career as a leader of market research and analytics teams at tech companies such as Twitter and Google. \"It just wasn't available to cannabis companies;;\" Graham said. \"And that seemed to be really holding them back from making good decisions and kind of bogging them down in a lot of work that was inefficient and people didn't enjoy.\" Here's an exclusive look at the deck that helped Pistil Data close a $6.5 million seed round.", "displayName": "Pistil Data", "publishDate": "2021-11-18", "roundSeries": "seed", "articleTitle": "Here's an exclusive look at the 14-slide presentation that cannabis-tech startup Pistil Data used to raise $6.5 million from Snoop Dogg's venture fund and a cofounder of Wired magazine", "leadInvestors": "Snoop Dogg", "deckKindSignal": "raise", 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