{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5eff-723e-9be8-72a3ccf502f3", "slug": "1o7x6TXupBGzJtalQldO", "title": "Check out the pitch deck competitive intelligence startup Klue used to persuade Silicon Valley backers into its $15 million Series A", "subtitle": "Klue", "author": "Klue", "pageCount": 23, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.786, "document": { "id": "019dd923-5eff-723e-9be8-72a3ccf502f3", "slug": "1o7x6TXupBGzJtalQldO", "title": "Check out the pitch deck competitive intelligence startup Klue used to persuade Silicon Valley backers into its $15 million Series A", "rawTitle": "Check out the pitch deck competitive intelligence startup Klue used to persuade Silicon Valley backers into its $15 million Series A", "authorId": "Pitchdecks", "authorName": "Klue", "authorDisplay": "Klue", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Klue-1o7x6TXu.pdf", "sourceUrl": "https://www.businessinsider.com/pitch-deck-competitive-intelligence-platform-klue-15-million-series-a-2020-9", "sourceDate": "2020-09-14 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 08:33:08.503+00", "status": "ready", "pageCount": 23, "orientation": "landscape", "aspectRatio": 1.786, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/1o7x6TXupBGzJtalQldO", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 23, "pagesIndexed": 23, "pagesWithImages": 23, "pagesWithMetadata": 23, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 139, "chartCount": 10, "metricSlides": 0, "toolMatches": 17, "documentToolMatches": 0, "frameworkMatches": 13, "arcMatches": 1, "beatMatches": 6, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null, "categoryName": "Booker's 7 Plots", "categorySlug": "booker-s-7-plots" }, "matchId": "e971ad70-42cc-46f7-ab5e-7eadcefe23bf", "evidence": "The narrative progresses from humble origins (p2-3) to rising success (p10-19), culminating in a significant funding ask (p22).", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:30:26.037184+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 3, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null, "categoryName": "Booker's 7 Plots", "categorySlug": "booker-s-7-plots" }, "from": 1, "name": "Ordinary World", "beatId": "499e0fc7-28bc-47b9-b46a-0f16ff9fccf6", "matchId": "e971ad70-42cc-46f7-ab5e-7eadcefe23bf", "beatType": { "name": "Ordinary World", "slug": "heros-journey-ordinary-world", "status": "active", "canonId": "019dd9b8-2b1f-71bf-bd5a-7a1dc16eb768", "version": 1, "description": null }, "evidence": "Introduces the team and the problem Klue solves.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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The Canadian startup combines information scraped from the web plus insights from employees to give clients such as Cisco and SurveyMonkey an edge over their competitors. CEO Jason Smith says that the first half of 2020 was \"off the charts\" compared to every other year. Klue claims to have tripled revenue every year for the past three years. Here's an exclusive look at the pitch deck it used to bring new investors on board. Visit Business Insider's homepage for more stories.", "slideCount": 23, "companyName": "Klue", "description": "AI-powered competitive intelligence startup Klue netted a $15 million Series A round led by US VC fund Craft Ventures. The Canadian startup combines information scraped from the web plus insights from employees to give clients such as Cisco and SurveyMonkey an edge over their competitors. CEO Jason Smith says that the first half of 2020 was \"off the charts\" compared to every other year. Klue claims to have tripled revenue every year for the past three years. Here's an exclusive look at the pitch deck it used to bring new investors on board. Visit Business Insider's homepage for more stories. Competitive intelligence startup Klue has raised a $15 million Series A led by San Francisco-based VC fund Craft Ventures earlier in September. The round;; which also included existing investors OMERS Ventures;; Rhino Ventures;; and BDC Ventures;; brings the startup's total funding to $19 million. Klue uses a combination of information scraped from the internet and employee expertise to give clients such as Cisco and SurveyMonkey an edge over their competitors. It generates a centralized database of insights for teams across the business via a network of embeddable cards that can be accessed in the Klue app;; through workflow systems such as Slack and Salesforce;; or via email. Klue is trying to build a new category of 'competitive enablement';; which goes beyond existing competitive intelligence platforms by harnessing employee knowledge;; says CEO Jason Smith. \"The world of competitive intelligence was like a searchable database of intel that you'd find on the web;;\" he says. \"What was missing there was all of the employee knowledge;; all of the stuff that they just get from interacting with the market and then they share internally in Slack conversations;; Salesforce notes;; emails.\" When the pandemic first hit;; it was unclear what the impact would be on the business;; says Smith;; but he said clients went on to double down on Klue's services. \"We saw a massive expansion with some of our enterprise clients;;\" he says. \"The reason I think why is that when companies have their sales pipelines frozen;; so 30% or 40% of the business that you thought was going to come is on hold;; you really grip the stick tight for that other 60-70%.\" He adds: \"The other reason is that customer success teams were seeing competitors start to target existing accounts ... 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