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US company Clearbanc provides a similar offering and has just launched in the UK;; as does Uncapped. Wayflyer provides an alternative to debt or VC equity financing to e-commerce startups and has seen a boom in activity during the coronavirus pandemic. The company was spun out of CEO Aidan Corbett's previous startup;; a data analytics platform called Conjura a year ago;; and began providing capital six months ago. E-commerce has been booming in recent months. The coronavirus pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years;; according to data from IBM's US Retail Index. \"Our background is in marketing analytics as well as e-commerce;;\" Aiden Corbett;; CEO and founder of Wayflyer;; told Business Insider in an interview. \"Customers have a dashboard of spending insights and we were able to better advise them how to operate during Covid.\" Wayflyer provides non-dilutive;; unsecured capital up to $1 million for inventory and advertising space. The fundraise was \"not urgent\" Corbett said but will allow the startup to borrow at significantly higher multiples than previously;; allowing it to finance more direct-to-consumer companies. Corbett said that Wayflyer had already advanced some $25 million with no defaults so far. The funding process began in January with in-person conversations with QED investors who were \"looking for the right horse to back;;\" according to Corbett;; and was finalised in September. \"We want to provide a lot of flexibility to customers;;\" he added. \"We have analytics;; data scientists;; and sales prediction technology so we can provide insight to users that goes beyond the traditional borrower/lender dynamic.\" Wayflyer is aiming to expand its customer base in the US;; UK;; and Ireland with the funding while also expanding its product offering. 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