{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5eff-723e-9be7-d8c92703bb02", "slug": "9c0d6ac16d58db0c", "title": "2024 Annual Report", "subtitle": "Trainline", "author": "Trainline", "pageCount": 158, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.414, "document": { "id": "019dd923-5eff-723e-9be7-d8c92703bb02", "slug": "9c0d6ac16d58db0c", "title": "2024 Annual Report", "rawTitle": "2024 Annual Report", "authorId": "Trainline", "authorName": "Trainline", "authorDisplay": "Trainline", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "2024-Annual-Report.pdf", "sourceUrl": null, "sourceDate": "2024-01-01 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 02:45:25+00", "status": "ready", "pageCount": 158, "orientation": "landscape", "aspectRatio": 1.414, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/9c0d6ac16d58db0c", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 158, "pagesIndexed": 158, "pagesWithImages": 158, "pagesWithMetadata": 158, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 1073, "chartCount": 23, "metricSlides": 0, "toolMatches": 70, "documentToolMatches": 0, "frameworkMatches": 20, "arcMatches": 1, "beatMatches": 4, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Monroe's Motivated Sequence", "slug": "monroes-sequence", "status": "active", "bestFor": "Persuasive speeches, call-to-action decks", "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "45bfefd6-50a5-4c73-b86d-da48cc52753a", "evidence": "The document follows a structured sequence of attention, need, satisfaction, and action", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:29:41.756507+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 5, "arc": { "name": "Monroe's Motivated Sequence", "slug": "monroes-sequence", "status": "active", "bestFor": "Persuasive speeches, call-to-action decks", "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Attention", "beatId": "17af6836-1f00-42f7-a15e-f348b5139017", "matchId": "45bfefd6-50a5-4c73-b86d-da48cc52753a", "beatType": { "name": "Attention", "slug": "monroes-sequence-attention", "status": "active", "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938", "version": 1, "description": null }, "evidence": "The document starts with a cover page, table of contents, and strategic highlights", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Hook", "slug": "hook", "status": "active", "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5", "version": 1, "description": "The opener — a deliberate move to earn attention before any argument. 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Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 30, "arc": { "name": "Monroe's Motivated Sequence", "slug": "monroes-sequence", "status": "active", "bestFor": "Persuasive speeches, call-to-action decks", "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 20, "name": "Satisfaction", "beatId": "5dd37ace-955d-49e4-948f-e9c118ebd769", "matchId": "45bfefd6-50a5-4c73-b86d-da48cc52753a", "beatType": { "name": "Satisfaction", "slug": "monroes-sequence-satisfaction", "status": "active", "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8", "version": 1, "description": null }, "evidence": "The document highlights the company's achievements, financial performance, and sustainability efforts", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. 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