{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5eff-723e-9be7-859447c4be9f",
  "slug": "a2f8c5dd57035675",
  "title": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
  "subtitle": "Marriott International",
  "author": "Marriott International",
  "pageCount": 20,
  "kind": "consulting-deck",
  "orientation": "landscape",
  "aspectRatio": 1.545,
  "document": {
    "id": "019dd923-5eff-723e-9be7-859447c4be9f",
    "slug": "a2f8c5dd57035675",
    "title": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
    "rawTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
    "authorId": "Marriott",
    "authorName": "Marriott International",
    "authorDisplay": "Marriott International",
    "kind": {
      "slug": "consulting-deck",
      "label": "Consulting deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "2023-SAM-Slides-02-Tina-Edmundson-Luxury-Lifestyle.pdf",
    "sourceUrl": null,
    "sourceDate": "2023-09-27 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-27 02:45:24+00",
    "status": "ready",
    "pageCount": 20,
    "orientation": "landscape",
    "aspectRatio": 1.545,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/a2f8c5dd57035675",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 20,
    "pagesIndexed": 20,
    "pagesWithImages": 20,
    "pagesWithMetadata": 20,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 109,
    "chartCount": 1,
    "metricSlides": 0,
    "toolMatches": 7,
    "documentToolMatches": 0,
    "frameworkMatches": 0,
    "arcMatches": 1,
    "beatMatches": 4,
    "loopMatches": 2,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": true,
    "reviewAvailable": true,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
        "evidence": "The presentation follows a sequence of attention, need, satisfaction, and action.",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:29:28.198983+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 4,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 1,
        "name": "Attention",
        "beatId": "a24cd6e6-a14e-4e2c-9dc2-2ffcbac50992",
        "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
        "beatType": {
          "name": "Attention",
          "slug": "monroes-sequence-attention",
          "status": "active",
          "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
          "version": 1,
          "description": null
        },
        "evidence": "The presentation starts with a cover slide and team bio, grabbing the audience's attention.",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Hook",
          "slug": "hook",
          "status": "active",
          "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
          "version": 1,
          "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 9,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 5,
        "name": "Need",
        "beatId": "56ce9efb-f5a7-40b6-ab5b-e28008c405ab",
        "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
        "beatType": {
          "name": "Need",
          "slug": "monroes-sequence-need",
          "status": "active",
          "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
          "version": 1,
          "description": null
        },
        "evidence": "The presentation highlights the growing demand for luxury travel and the influx of global wealth.",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 14,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 10,
        "name": "Satisfaction",
        "beatId": "5cb50b53-c181-4824-b9d2-8ec0f2911947",
        "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
        "beatType": {
          "name": "Satisfaction",
          "slug": "monroes-sequence-satisfaction",
          "status": "active",
          "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
          "version": 1,
          "description": null
        },
        "evidence": "The presentation showcases Marriott's strong brands and results, satisfying the audience's need for a leader in luxury travel.",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 20,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 15,
        "name": "Action",
        "beatId": "9c68353c-cd9a-4896-9340-a826069c86a3",
        "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
        "beatType": {
          "name": "Action",
          "slug": "monroes-sequence-action",
          "status": "active",
          "canonId": "019dd9b8-181e-760d-befc-010c2424fa89",
          "version": 1,
          "description": null
        },
        "evidence": "The presentation concludes with strategic priorities and growth opportunities, encouraging action from the audience.",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 19,
        "from": 6,
        "loop": {
          "name": "11_golden_circle",
          "slug": "11-golden-circle",
          "status": "active",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
          "familyLabel": null,
          "categoryName": "Vision",
          "categorySlug": "vision"
        },
        "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
        "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
        "position": 0,
        "objective": "Why luxury travel is a key area of focus for Marriott",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:29:28.397178+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 18,
        "from": 10,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
        "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
        "position": 1,
        "objective": "The cost of not investing in luxury travel",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:29:28.436874+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "190b43b9-2721-41d3-9011-b0542fd78d81",
        "evidence": "title/headline: 2023 SECURITY ANALYST MEETING title/headline: MARRIOTT INTERNATIONAL",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:19:03.67363+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Section divider",
          "slug": "section-divider",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
          "version": 1,
          "bodyDocId": null,
          "description": "A transitional slide marking the start of a new section.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "fb9cea6b-3a9c-4354-9f8d-580e78e825e7",
        "evidence": "section_divider type",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:18:56.279855+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "82ec3d81-1699-4e07-b8df-ee749f9f95dc",
        "evidence": "cover type",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:18:56.357213+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "2x2 matrix",
          "slug": "matrix-2x2",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
          "version": 1,
          "bodyDocId": null,
          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "376eb2c2-b5ec-4308-95d2-9fde35d4eca3",
        "evidence": "bar chart showing market share percentages",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 22:18:56.512696+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "6a6b2ed6-2ddd-4fb6-b21d-5fcd107862be",
        "evidence": "cover type",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:18:56.769207+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "6fcc2c14-1953-4a7d-aa31-5ac31f18fe34",
        "evidence": "list/bullet: INNOVATION: Invest in new adjacencies to increase total addressable market and create more opportunities for engagement",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:18:57.700854+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "0b11d380-223e-4301-a0fd-857ee4b48853",
        "evidence": "metric/big-number: 46 RITZ-CARLTON YACHT COLLECTION SAILS",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:18:57.78148+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      }
    ],
    "frameworks": [],
    "patterns": []
  },
  "storymakers": null,
  "score": {
    "backend": "codex",
    "scoredAt": "2026-05-02 11:29:07.267+00",
    "subScores": {
      "scqa_arc": 64,
      "action_titles": 66,
      "mece_structure": 62,
      "closing_strength": 55,
      "evidence_quality": 75,
      "clarity_of_thesis": 72,
      "production_quality": 80,
      "visual_storytelling": 78
    },
    "totalScore": 69,
    "coveragePct": 100,
    "explanations": {
      "scqa_arc": "Slides 9-13 create situation and complication around rising wealth and demand outpacing supply, but the core question is implicit and the answer is distributed across slides 14-18.",
      "action_titles": "Most titles are evocative fragments rather than insight sentences; slide 15, \"Strong brands drive STRONG RESULTS.\", is one of the stronger examples.",
      "mece_structure": "The flow roughly separates portfolio, demand, leadership, and priorities across slides 6-18, but wealth, luxury goods, travel demand, and market sizing overlap without an explicit MECE roadmap.",
      "closing_strength": "Slides 17-19 provide priorities and an aspirational finish, but there is no explicit recommendation, decision ask, or next-step plan before the endnotes on slide 20.",
      "evidence_quality": "Market and leadership claims are often supported by metrics, the slide 8 peer chart, and endnotes on slide 20, but some leadership and future-facing statements on slides 14 and 19 are mostly assertion.",
      "clarity_of_thesis": "The thesis that luxury demand is strong and Marriott is the category leader is identifiable on slide 4, but it is slogan-like rather than a precise declarative argument.",
      "production_quality": "Production is polished with consistent luxury imagery, whitespace, and source discipline via slide 20, but title casing, emphasis style, and repeated photo-divider slides weaken framework consistency.",
      "visual_storytelling": "The deck usually matches message to medium through big-number photo pages, a competitor share chart on slide 8, and metric dashboards on slides 15 and 18, though several photo-led transitions carry little argument."
    },
    "slidesAnalyzed": 20
  },
  "review": {
    "backend": "claude",
    "verdict": "A polished, photo-led investor showcase with above-average action titles but a pillared topic structure rather than a tension-driven Storymakers arc - solid corporate craft, mid-tier as an exemplar.",
    "reviewedAt": "2026-05-02 09:09:58.05+00",
    "slidesSeen": 20,
    "suggestions": [
      "Rewrite slide 8 title to lead with the insight (e.g., 'Marriott leads luxury distribution at 16.9%, nearly 2x the next competitor')",
      "Replace slide 17's topic label 'Our STRATEGIC Priorities' with a declarative thesis that names the strategic bet (e.g., 'Six priorities to compound luxury leadership through 2030')",
      "Restructure dividers to map 1:1 to the three pillars introduced on s4 (Power / Strength / Leadership) so the deck honors its own promise",
      "Add an answer-first slide between s3 and s4 stating the investor takeaway in one sentence (scale + growth + Marriott's edge), so the thesis is visible within the first 3 minutes",
      "Close with a concrete commitment slide before s19's vision - financial targets, unit growth, or capital allocation - to convert inspiration into an investable ask"
    ],
    "closingScore": 72,
    "openingScore": 58,
    "topStrengths": [
      "Strong action titles on data-driven slides (s10, s11, s13, s15) telegraph the takeaway before the eye reaches the metric",
      "Memorable, brand-true close on s19 ('Marriott will WRITE luxury's future'), with appendix endnotes on s20 for credibility",
      "Clear demand-supply tension built across s9-s12 (wealth influx -> market growth -> demand outstripping supply -> $2.3T sizing)"
    ],
    "topWeaknesses": [
      "No answer-first opening: thesis is delayed to slide 4 and remains poetic rather than declarative, so the investor 'so what' is not stated upfront",
      "Section dividers (s4, s7, s14, s16) do not enforce the three pillars promised on s4, weakening MECE structure",
      "Two pivotal slides use topic labels instead of insights: s8 'Global Share of Luxury Distribution' (should headline the 16.9% lead) and s17 'Our STRATEGIC Priorities'",
      "No explicit call-to-action or quantified ask in the closing - s19 inspires but does not commit"
    ],
    "narrativeScore": 68,
    "pillarCritique": "Slide 4 sets up three pillars (power, strength, leadership), yet the later dividers (7 'Locations', 14 'Marriott LEADING', 16 'FOCUS and FLUENCY') do not map cleanly back to those pillars - the structure drifts toward topic dumps rather than enforcing MECE.",
    "closingCritique": "Slide 19 ('Marriott will WRITE luxury's future') delivers an aspirational, memorable close, and slides 17-18 supply strategic priorities and growth metrics, but there is no concrete call to action, financial ask, or specific commitment investors can take away.",
    "openingCritique": "Slides 1-3 are pure front matter, and the thesis on slide 4 ('POWER... STRENGTH... LEADERSHIP') is rhetorical rather than declarative; the audience must wait until slide 6 ('An unmatched portfolio') for substantive evidence, and there is no explicit answer-first hook stating why luxury matters now.",
    "extractionSeconds": 90.327,
    "narrativeCritique": "The deck follows a pillared structure (portfolio -> market opportunity -> Marriott's lead -> priorities -> vision) rather than a clean S->C->A->R arc; the 'complication' is implicit (a growing market) rather than a tension that demands resolution, so it reads more as a confident showcase than a story.",
    "titleQualityScore": 70,
    "titleQualityCritique": "Most body titles are declarative and insight-bearing ('Strong brands drive STRONG RESULTS' s15, 'The increase in AFFLUENCE is driving up the value of the luxury goods market' s10), but key analytical slides regress to topic labels ('Global Share of Luxury Distribution' s8, 'Our STRATEGIC Priorities' s17)."
  },
  "activistThesis": null,
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/zGuBZOqnM7CNT9eYi-zsGcpvZos-FyjsfEIYX0YwpVQ/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hMmY4YzVkZDU3MDM1Njc1L3AwMDEuanBn",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 18,
        "componentCount": 5,
        "textChars": 69,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "photo",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:07.615+00",
          "seconds": 2.278,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/1",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-1",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.04,
            "w": 0.08,
            "x": 0.14,
            "y": 0.83
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ee369d8b-236a-4ade-b5d0-79c08028f035",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.55,
            "x": 0.35,
            "y": 0.22
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4ed7ff4a-9c25-4202-92e1-f51d009ff2f4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.15,
            "x": 0.18,
            "y": 0.72
          },
          "kind": "paragraph",
          "text": "September 27, 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "37648047-aa84-4333-8a54-ced3eba64827",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.25,
            "x": 0.14,
            "y": 0.56
          },
          "kind": "title",
          "text": "2023 SECURITY ANALYST MEETING",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ad8f374a-a3f3-46f3-ad19-d70a46717a2e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.16,
            "y": 0.43
          },
          "kind": "title",
          "text": "MARRIOTT INTERNATIONAL",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fad9edfe-7593-4722-98ba-952e0245e557",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Slide recipe: Cover",
            "slug": "cover-slide",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
            "version": 1,
            "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
            "description": "The first ten seconds. Build it deliberately.",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "190b43b9-2721-41d3-9011-b0542fd78d81",
          "evidence": "title/headline: 2023 SECURITY ANALYST MEETING title/headline: MARRIOTT INTERNATIONAL",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 22:19:03.67363+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "a24cd6e6-a14e-4e2c-9dc2-2ffcbac50992",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Attention",
            "slug": "monroes-sequence-attention",
            "status": "active",
            "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation starts with a cover slide and team bio, grabbing the audience's attention.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/EhMs8uMxUnRa47J4J4bBtzKd1X1_Ykz0a7NjcljRm7U/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hMmY4YzVkZDU3MDM1Njc1L3AwMDEuanBn",
      "imagePathAlt": "https://imgproxy.kitesheet.com/puDhDzzSPoFyb5BadB0IGtI0c_KFryWbgijT94HfxH4/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hMmY4YzVkZDU3MDM1Njc1L3AwMDEucG5n",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/DeIXOT4RyHBooKPRlHNuyXOBfOXCh0Hv7peiqEDE5ew/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9hMmY4YzVkZDU3MDM1Njc1L3AwMDEucG5n"
    },
    {
      "page": 2,
      "type": "setup",
      "function": "other",
      "rawType": "disclaimer",
      "block": null,
      "metadata": {
        "slideType": "disclaimer",
        "slideTypeCanon": {
          "name": "Disclaimer",
          "slug": "disclaimer",
          "status": "active",
          "canonId": "019de52d-0801-727b-b98a-5ed095aeee78",
          "version": 1,
          "description": null
        },
        "function": "other",
        "functionCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 21,
        "componentCount": 3,
        "textChars": 387,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "paragraph",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:07.506+00",
          "seconds": 2.104,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/2",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-2",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.55,
            "w": 0.72,
            "x": 0.14,
            "y": 0.27
          },
          "kind": "disclaimer",
          "text": "This material contains “forward-looking statements” within the meaning of federal securities laws... Throughout this presentation we report certain financial measures that are not required by, or presented in accordance with, United States generally accepted accounting principles (“GAAP”).",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.506+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f2812899-0651-4eea-9fad-7e491c26fe10",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.08,
            "x": 0.14,
            "y": 0.71
          },
          "kind": "image",
          "text": "Marriott International",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.506+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6865b668-3b62-4833-960c-4c00fbd78699",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.72,
            "x": 0.14,
            "y": 0.17
          },
          "kind": "title",
          "text": "FORWARD-LOOKING STATEMENTS, NON-GAAP FINANCIAL MEASURES & MODEL ASSUMPTIONS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.506+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2975cd17-645a-4355-b4bb-a9edeb69de6d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "a24cd6e6-a14e-4e2c-9dc2-2ffcbac50992",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Attention",
            "slug": "monroes-sequence-attention",
            "status": "active",
            "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation starts with a cover slide and team bio, grabbing the audience's attention.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "function": "other",
      "rawType": "team_bio",
      "block": null,
      "metadata": {
        "slideType": "team_bio",
        "slideTypeCanon": {
          "name": "Team bio",
          "slug": "team_bio",
          "status": "active",
          "canonId": "019de52d-0a7d-7394-ae5b-037478e71f1e",
          "version": 1,
          "description": null
        },
        "function": "other",
        "functionCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 11,
        "componentCount": 4,
        "textChars": 53,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headshot",
          "headline_text",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:07.81+00",
          "seconds": 2.405,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/3",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-3",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.45,
            "w": 0.23,
            "x": 0.145,
            "y": 0.33
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.81+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fb2baf61-5660-45ac-84c2-43914ef24d6a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.05,
            "x": 0.145,
            "y": 0.835
          },
          "kind": "image",
          "text": "Marriott International",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.81+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7789c0a3-4bec-4ef2-8380-32bac09ccb74",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.11,
            "x": 0.435,
            "y": 0.56
          },
          "kind": "paragraph",
          "text": "President, Luxury",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.81+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "59c9b679-6469-4948-bdde-466c39070b16",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.21,
            "x": 0.435,
            "y": 0.505
          },
          "kind": "title",
          "text": "TINA EDMUNDSON",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.81+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5c65aa39-30e3-4733-af21-43f566d6e5ed",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "a24cd6e6-a14e-4e2c-9dc2-2ffcbac50992",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Attention",
            "slug": "monroes-sequence-attention",
            "status": "active",
            "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation starts with a cover slide and team bio, grabbing the audience's attention.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 4,
      "type": "setup",
      "title": "The slide uses three distinct images to convey a brand narrative.",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 20,
        "componentCount": 5,
        "textChars": 128,
        "nDataPoints": 0,
        "notes": "The slide uses three distinct images to convey a brand narrative.",
        "elementsJson": [
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:07.872+00",
          "seconds": 2.378,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/4",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-4",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.02,
            "w": 0.1,
            "x": 0.148,
            "y": 0.708
          },
          "kind": "image",
          "text": "Marriott International logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.872+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e9551899-f051-45a8-b066-194aeb80b731",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.776,
            "w": 0.786,
            "x": 0.107,
            "y": 0.093
          },
          "kind": "image",
          "text": "Three-panel image layout",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.872+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5c6b7a0f-d296-44e0-bec8-faf7772f6275",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.15,
            "y": 0.395
          },
          "kind": "title",
          "text": "The POWER of luxury.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.872+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0c5b7c94-677f-4b03-8d1d-c4ddfafcd76a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.63,
            "y": 0.395
          },
          "kind": "title",
          "text": "The LEADERSHIP of Marriott.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.872+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "63507abf-21d6-4d2a-b92d-bf8f41c68143",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.39,
            "y": 0.395
          },
          "kind": "title",
          "text": "The STRENGTH of luxury travel.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.872+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "821bd560-049f-449a-9092-5ac50fdecda6",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Section divider",
            "slug": "section-divider",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
            "version": 1,
            "bodyDocId": null,
            "description": "A transitional slide marking the start of a new section.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "fb9cea6b-3a9c-4354-9f8d-580e78e825e7",
          "evidence": "section_divider type",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 22:18:56.279855+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "a24cd6e6-a14e-4e2c-9dc2-2ffcbac50992",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Attention",
            "slug": "monroes-sequence-attention",
            "status": "active",
            "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation starts with a cover slide and team bio, grabbing the audience's attention.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 5,
      "type": "setup",
      "title": "The slide uses a high-impact visual to evoke an emotional response related to travel.",
      "function": "front_matter",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 7,
        "componentCount": 3,
        "textChars": 56,
        "nDataPoints": 0,
        "notes": "The slide uses a high-impact visual to evoke an emotional response related to travel.",
        "elementsJson": [
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:07.702+00",
          "seconds": 1.994,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/5",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-5",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.025,
            "w": 0.078,
            "x": 0.145,
            "y": 0.838
          },
          "kind": "image",
          "text": "Marriott International",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.702+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "625550e8-3cc9-419a-b56e-3daa2717c662",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.786,
            "x": 0.107,
            "y": 0.225
          },
          "kind": "image",
          "text": "JW Marriott Goa",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.702+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "845d5bec-46d4-4968-a93d-0a013ec37872",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.372,
            "x": 0.314,
            "y": 0.535
          },
          "kind": "title",
          "text": "DREAMING of travel.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.702+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b7acfb6f-399b-4d4b-90d8-4b580f6b82a7",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Slide recipe: Cover",
            "slug": "cover-slide",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
            "version": 1,
            "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
            "description": "The first ten seconds. Build it deliberately.",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "82ec3d81-1699-4e07-b8df-ee749f9f95dc",
          "evidence": "cover type",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 22:18:56.357213+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Need",
          "beatId": "56ce9efb-f5a7-40b6-ab5b-e28008c405ab",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation highlights the growing demand for luxury travel and the influx of global wealth.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 6,
      "type": "setup",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 39,
        "componentCount": 7,
        "textChars": 95,
        "nDataPoints": 2,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "big_number",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:07.996+00",
          "seconds": 2.278,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/6",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-6",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.03,
            "w": 0.06,
            "x": 0.14,
            "y": 0.705
          },
          "kind": "image",
          "text": "Marriott International",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.996+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0bdc3924-1cc0-4c33-9749-5db9a6188d12",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.1,
            "x": 0.33,
            "y": 0.41
          },
          "kind": "metric",
          "text": "497",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.996+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "288938ff-130b-4513-aa5e-408a2c7a0eaf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.1,
            "x": 0.55,
            "y": 0.41
          },
          "kind": "metric",
          "text": "225",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.996+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4251a490-8daf-400d-a831-2c5808eebb21",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Hotels: 497",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 03:30:50+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-78b3-706b-b206-2e9e0cf36548",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.1,
            "x": 0.55,
            "y": 0.505
          },
          "kind": "subtitle",
          "text": "HOTELS IN THE PIPELINE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce",
              "version": 1,
              "description": "Header-zone supporting text near the title (= ex body.description with bbox)."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.996+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0fc5508c-e779-43e7-ad92-1acd5eb9d903",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.1,
            "x": 0.33,
            "y": 0.505
          },
          "kind": "subtitle",
          "text": "HOTELS OPEN",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce",
              "version": 1,
              "description": "Header-zone supporting text near the title (= ex body.description with bbox)."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.996+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "11a81638-f71b-48b4-bebc-832df5f29fb8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.35,
            "x": 0.325,
            "y": 0.235
          },
          "kind": "title",
          "text": "An unmatched portfolio.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:07.996+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4e42ab42-da60-4193-892b-4ea82600f14e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Need",
          "beatId": "56ce9efb-f5a7-40b6-ab5b-e28008c405ab",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation highlights the growing demand for luxury travel and the influx of global wealth.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:29:28.397178+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "setup",
      "title": "The slide uses a high-impact visual to establish brand positioning.",
      "function": "filler",
      "rawType": "filler",
      "block": null,
      "metadata": {
        "slideType": "filler",
        "slideTypeCanon": {
          "name": "Filler",
          "slug": "filler",
          "status": "active",
          "canonId": "019de52d-0829-76f9-9abe-4c11ee7bf4ab",
          "version": 1,
          "description": null
        },
        "function": "filler",
        "functionCanon": {
          "name": "Filler",
          "slug": "filler",
          "status": "active",
          "canonId": "019de52d-1568-702b-ad12-428490978783",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 7,
        "componentCount": 3,
        "textChars": 64,
        "nDataPoints": 0,
        "notes": "The slide uses a high-impact visual to establish brand positioning.",
        "elementsJson": [
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:08.205+00",
          "seconds": 2.278,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/7",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-7",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.025,
            "w": 0.055,
            "x": 0.145,
            "y": 0.838
          },
          "kind": "image",
          "text": "Marriott International",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:08.205+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "efdb25ec-086c-43ee-bde0-2ad952fd886e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.552,
            "w": 0.788,
            "x": 0.106,
            "y": 0.224
          },
          "kind": "image",
          "text": "Marques de Riscal",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:08.205+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8cd46dca-6e1c-4b59-86cb-0b292fffefc3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.428,
            "x": 0.286,
            "y": 0.515
          },
          "kind": "title",
          "text": "Locations BEYOND compare.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:08.205+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0fcb0324-5e1c-4dbf-9961-e6c6f2f4115f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Need",
          "beatId": "56ce9efb-f5a7-40b6-ab5b-e28008c405ab",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation highlights the growing demand for luxury travel and the influx of global wealth.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:29:28.397178+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "setup",
      "title": "The chart uses a background image and a single highlighted bar to draw focus to Marriott's market position.",
      "function": "compare_peers",
      "rawType": "competitive_analysis",
      "block": null,
      "metadata": {
        "slideType": "competitive_analysis",
        "slideTypeCanon": {
          "name": "Competitive analysis",
          "slug": "competitive_analysis",
          "status": "active",
          "canonId": "019de52d-093e-776b-94c6-c1573f5f1a31",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 43,
        "componentCount": 6,
        "textChars": 322,
        "nDataPoints": 11,
        "notes": "The chart uses a background image and a single highlighted bar to draw focus to Marriott's market position.",
        "elementsJson": [
          "bar_chart_vertical",
          "data_table"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:12.17+00",
          "seconds": 6.178,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/8",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-8",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.45,
            "w": 0.7,
            "x": 0.15,
            "y": 0.28
          },
          "kind": "chart",
          "text": "Bar chart showing market share percentages for 11 hotel companies",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.17+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c27e5987-42f9-4dc5-9cf8-2571b3f2bce6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.08,
            "x": 0.15,
            "y": 0.71
          },
          "kind": "image",
          "text": "Marriott International logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.17+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ddd77f7d-9263-4b3d-ab7c-cfeee73b2b30",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Market Share: 16.9%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 03:30:50+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-78b3-706b-b206-3e067e307d3b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.7,
            "x": 0.15,
            "y": 0.66
          },
          "kind": "other",
          "text": "16.9%, 11.4%, 10.0%, 8.8%, 4.2%, 3.2%, 3.2%, 2.9%, 2.4%, 1.3%, 0.7%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Other",
              "slug": "other",
              "status": "active",
              "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d",
              "version": 1,
              "description": "Fallback when no canonical kind applies."
            },
            "tool": null,
            "subkind": {
              "name": "Unclassified",
              "slug": "unclassified",
              "status": "active",
              "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "unclassified",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.17+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1c8d9bb0-f69e-44ab-a1da-55d1e0602bec",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.7,
            "x": 0.15,
            "y": 0.58
          },
          "kind": "other",
          "text": "Marriott, Hyatt, Accor, IHG, Four Seasons, Shangri-La, Hilton, Indian Hotels Company, Kempinski, Melia, Loews",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Other",
              "slug": "other",
              "status": "active",
              "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d",
              "version": 1,
              "description": "Fallback when no canonical kind applies."
            },
            "tool": null,
            "subkind": {
              "name": "Unclassified",
              "slug": "unclassified",
              "status": "active",
              "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "unclassified",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.17+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b098def2-18ab-48f7-bf4b-d1bbb78c0a6d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.44,
            "x": 0.28,
            "y": 0.18
          },
          "kind": "title",
          "text": "Global Share of Luxury Distribution",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.17+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "59abc160-3630-430c-bf40-794d8ee23918",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "2x2 matrix",
            "slug": "matrix-2x2",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
            "version": 1,
            "bodyDocId": null,
            "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "376eb2c2-b5ec-4308-95d2-9fde35d4eca3",
          "evidence": "bar chart showing market share percentages",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 22:18:56.512696+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Need",
          "beatId": "56ce9efb-f5a7-40b6-ab5b-e28008c405ab",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation highlights the growing demand for luxury travel and the influx of global wealth.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:29:28.397178+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 9,
      "type": "resolution",
      "title": "The slide uses a high-quality background image to evoke a luxury travel context, consistent with Marriott branding.",
      "function": "quantify_impact",
      "rawType": "key_takeaways",
      "block": null,
      "metadata": {
        "slideType": "key_takeaways",
        "slideTypeCanon": {
          "name": "Key takeaways",
          "slug": "key_takeaways",
          "status": "active",
          "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 43,
        "componentCount": 7,
        "textChars": 183,
        "nDataPoints": 2,
        "notes": "The slide uses a high-quality background image to evoke a luxury travel context, consistent with Marriott branding.",
        "elementsJson": [
          "big_number",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:12.399+00",
          "seconds": 6.261,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/9",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-9",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.03,
            "w": 0.08,
            "x": 0.145,
            "y": 0.835
          },
          "kind": "image",
          "text": "Marriott International",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.399+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1028cf4a-facb-4851-8bfd-b8df158c2421",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.11,
            "x": 0.612,
            "y": 0.525
          },
          "kind": "metric",
          "text": "30%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.399+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "575a3958-7ca7-4427-9ff3-c2e6999fc404",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.11,
            "x": 0.278,
            "y": 0.525
          },
          "kind": "metric",
          "text": "38%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.399+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6d51ec85-d529-4b93-82aa-bc143f1693c5",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Global wealth growth: 38%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 03:30:49+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-78b3-706b-b205-dc60fc89f953",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.22,
            "x": 0.575,
            "y": 0.62
          },
          "kind": "paragraph",
          "text": "EXPECTED SHARE OF GLOBAL WEALTH IN EMERGING ECONOMIES BY 2027",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.399+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1d31da60-d321-4735-ad24-14cb4265cfc8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.15,
            "x": 0.26,
            "y": 0.62
          },
          "kind": "paragraph",
          "text": "EXPECTED INCREASE IN GLOBAL WEALTH BY 2027",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.399+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2118c301-6682-4a40-b65e-f4b10e767c27",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.388,
            "x": 0.306,
            "y": 0.39
          },
          "kind": "title",
          "text": "An INFLUX of global wealth.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.399+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a1e78a59-0b88-4981-bfe8-5575753abf20",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Need",
          "beatId": "56ce9efb-f5a7-40b6-ab5b-e28008c405ab",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation highlights the growing demand for luxury travel and the influx of global wealth.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:29:28.397178+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 10,
      "type": "analysis",
      "title": "The slide uses a triptych photo layout with overlaid text to emphasize market growth.",
      "function": "size_opportunity",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 45,
        "componentCount": 6,
        "textChars": 411,
        "nDataPoints": 3,
        "notes": "The slide uses a triptych photo layout with overlaid text to emphasize market growth.",
        "elementsJson": [
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:09.214+00",
          "seconds": 3.05,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/10",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-10",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "LUXURY GOODS MARKET IS EXPECTED TO GROW 5% to 7% ANNUALLY THROUGH 2030; LUXURY GOODS MARKET IS EXPECTED TO DOUBLE IN SIZE BETWEEN 2020 AND 2030",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 03:30:50+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-78b3-706b-b206-8f4e1033e3b7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.08,
            "x": 0.15,
            "y": 0.85
          },
          "kind": "image",
          "text": "Marriott International",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:09.214+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8222a257-a46c-457c-bf34-5202943ea142",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.25,
            "x": 0.18,
            "y": 0.435
          },
          "kind": "metric",
          "text": "LUXURY GOODS MARKET IS EXPECTED TO GROW 5% to 7% ANNUALLY THROUGH 2030",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:09.214+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "68e7bddb-cbc7-4bc4-9705-51890d3ce3b3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.25,
            "x": 0.58,
            "y": 0.435
          },
          "kind": "metric",
          "text": "LUXURY GOODS MARKET IS EXPECTED TO DOUBLE IN SIZE BETWEEN 2020 AND 2030",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:09.214+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7cc02999-24dc-4f6e-9a05-450832f244eb",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Market growth rate: 5% to 7%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 03:30:50+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-78b3-706b-b206-932d909a04d6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.7,
            "x": 0.15,
            "y": 0.18
          },
          "kind": "title",
          "text": "The increase in AFFLUENCE is driving up the value of the luxury goods market.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:09.214+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "61ce1a36-f735-4530-95c5-01af2e2cb94a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Satisfaction",
          "beatId": "5cb50b53-c181-4824-b9d2-8ec0f2911947",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation showcases Marriott's strong brands and results, satisfying the audience's need for a leader in luxury travel.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:29:28.397178+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 18,
          "from": 10,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:29:28.436874+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 11,
      "type": "resolution",
      "title": "The slide uses a high-quality lifestyle image as a background to convey a premium market context.",
      "function": "size_opportunity",
      "rawType": "thesis_headline",
      "block": null,
      "metadata": {
        "slideType": "thesis_headline",
        "slideTypeCanon": {
          "name": "Thesis headline",
          "slug": "thesis_headline",
          "status": "active",
          "canonId": "019de52d-073a-70cb-b9f6-772a597bb5af",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 37,
        "componentCount": 6,
        "textChars": 251,
        "nDataPoints": 2,
        "notes": "The slide uses a high-quality lifestyle image as a background to convey a premium market context.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:11.057+00",
          "seconds": 4.721,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/11",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-11",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "DEMAND IS EXPECTED TO GROW 11.4% VS ONLY 4.5% FOR SUPPLY BETWEEN 2023 AND 2025",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 03:30:49+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-78b3-706b-b205-f176a2adfe83",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.8,
            "w": 0.8,
            "x": 0.1,
            "y": 0.1
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:11.057+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4c9ab3ce-dfe8-401a-ab5e-fada84d56e1a",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Demand growth vs supply growth: 11.4%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 03:30:49+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-78b3-706b-b205-f5a4a5515cd4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.05,
            "x": 0.15,
            "y": 0.85
          },
          "kind": "other",
          "text": "Marriott International",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Other",
              "slug": "other",
              "status": "active",
              "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d",
              "version": 1,
              "description": "Fallback when no canonical kind applies."
            },
            "tool": null,
            "subkind": {
              "name": "Unclassified",
              "slug": "unclassified",
              "status": "active",
              "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "unclassified",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:11.057+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e519670e-e816-40c8-8c55-bf2378a40cdd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.5,
            "x": 0.25,
            "y": 0.5
          },
          "kind": "paragraph",
          "text": "DEMAND IS EXPECTED TO GROW 11.4% VS ONLY 4.5% FOR SUPPLY BETWEEN 2023 AND 2025",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:11.057+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4d0c5337-91d0-42a8-91f5-1a73e9d42b1b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.35,
            "y": 0.35
          },
          "kind": "title",
          "text": "A market growing in SIZE and DEMAND.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:11.057+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "92ad5b38-33c8-4ba4-8472-8345a1830e20",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Satisfaction",
          "beatId": "5cb50b53-c181-4824-b9d2-8ec0f2911947",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation showcases Marriott's strong brands and results, satisfying the audience's need for a leader in luxury travel.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:29:28.397178+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 18,
          "from": 10,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:29:28.436874+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "setup",
      "title": "The slide uses a high-impact visual of a luxury yacht to frame the market opportunity.",
      "function": "establish_context",
      "rawType": "thesis_headline",
      "block": null,
      "metadata": {
        "slideType": "thesis_headline",
        "slideTypeCanon": {
          "name": "Thesis headline",
          "slug": "thesis_headline",
          "status": "active",
          "canonId": "019de52d-073a-70cb-b9f6-772a597bb5af",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 37,
        "componentCount": 6,
        "textChars": 241,
        "nDataPoints": 2,
        "notes": "The slide uses a high-impact visual of a luxury yacht to frame the market opportunity.",
        "elementsJson": [
          "headline_text",
          "photo",
          "bullet_list",
          "big_number"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:12.457+00",
          "seconds": 5.881,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/12",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-12",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "$2.3T luxury travel market expected by 2030",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 03:30:50+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-78b3-706b-b206-b7668523528d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.786,
            "x": 0.107,
            "y": 0.093
          },
          "kind": "image",
          "text": "The Ritz-Carlton, Ilma Yacht",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.457+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "43e1337b-0a68-4396-9fe8-24c95dad7ea0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.55,
            "y": 0.43
          },
          "kind": "metric",
          "text": "50% of high net worth travelers indulging in extravagant travel",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.457+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7b130cee-267a-4db2-a177-05437ce61fb1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.55,
            "y": 0.34
          },
          "kind": "metric",
          "text": "$2.3T luxury travel market expected by 2030",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.457+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bd162f26-481a-4ac9-bba5-51723410f839",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Luxury travel market size: $2.3T",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 03:30:50+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-78b3-706b-b206-b8b9df319521",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.35,
            "x": 0.203,
            "y": 0.368
          },
          "kind": "title",
          "text": "Bucket lists become to-do lists.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.457+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e4785916-de99-47fb-8ba7-fdcfda0f309b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Satisfaction",
          "beatId": "5cb50b53-c181-4824-b9d2-8ec0f2911947",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation showcases Marriott's strong brands and results, satisfying the audience's need for a leader in luxury travel.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:29:28.397178+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 18,
          "from": 10,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:29:28.436874+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 13,
      "type": "resolution",
      "function": "summarize",
      "rawType": "key_takeaways",
      "block": null,
      "metadata": {
        "slideType": "key_takeaways",
        "slideTypeCanon": {
          "name": "Key takeaways",
          "slug": "key_takeaways",
          "status": "active",
          "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 39,
        "componentCount": 6,
        "textChars": 258,
        "nDataPoints": 4,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:09.326+00",
          "seconds": 2.52,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/13",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-13",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.3,
            "w": 0.16,
            "x": 0.68,
            "y": 0.44
          },
          "kind": "metric",
          "text": "21% will take a longer trip in the next 12 months",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:09.326+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1c2f9560-5d22-4ace-a551-83fd73257841",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.16,
            "x": 0.51,
            "y": 0.44
          },
          "kind": "metric",
          "text": "2.6 destinations vs 1.6 for Marriott customers overall",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:09.326+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "53a70617-b94d-4c7d-af0e-de20f6bba1e1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.16,
            "x": 0.17,
            "y": 0.44
          },
          "kind": "metric",
          "text": "5.5 trips per year vs 2.5 for Marriott customers overall",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:09.326+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7da5dc4e-5b7c-453a-a21f-56df7afee102",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.16,
            "x": 0.34,
            "y": 0.44
          },
          "kind": "metric",
          "text": "11% increase in leisure trips compared to pre-Covid",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:09.326+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b7a9e3bb-83ec-48aa-a165-fba24e1df5ab",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Trip frequency: 5.5",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 03:30:50+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-78b3-706b-b206-7adfb3f275df",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.52,
            "x": 0.24,
            "y": 0.3
          },
          "kind": "title",
          "text": "Taking MORE and LONGER trips.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:09.326+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "07c426ef-cf9f-4ce2-a213-b8ab39e52dfd",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Satisfaction",
          "beatId": "5cb50b53-c181-4824-b9d2-8ec0f2911947",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation showcases Marriott's strong brands and results, satisfying the audience's need for a leader in luxury travel.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:29:28.397178+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 18,
          "from": 10,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:29:28.436874+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 14,
      "type": "setup",
      "title": "The slide uses a high-impact visual with a simple, bold statement.",
      "function": "front_matter",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 8,
        "componentCount": 3,
        "textChars": 101,
        "nDataPoints": 0,
        "notes": "The slide uses a high-impact visual with a simple, bold statement.",
        "elementsJson": [
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:11.091+00",
          "seconds": 4.179,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/14",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-14",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.08,
            "x": 0.12,
            "y": 0.7
          },
          "kind": "image",
          "text": "Marriott International logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:11.091+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6489449b-9803-43b6-a07d-90043b792982",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.8,
            "w": 0.8,
            "x": 0.1,
            "y": 0.1
          },
          "kind": "image",
          "text": "Scenic landscape with people kayaking at sunset",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:11.091+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c8bc392d-8150-4a3a-a11b-fee3d9a43e81",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.3,
            "x": 0.35,
            "y": 0.25
          },
          "kind": "title",
          "text": "Marriott is LEADING the way",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:11.091+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9b6dd7ba-689e-4ce9-8719-b8fd13ae148e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Slide recipe: Cover",
            "slug": "cover-slide",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
            "version": 1,
            "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
            "description": "The first ten seconds. Build it deliberately.",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "6a6b2ed6-2ddd-4fb6-b21d-5fcd107862be",
          "evidence": "cover type",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 22:18:56.769207+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Satisfaction",
          "beatId": "5cb50b53-c181-4824-b9d2-8ec0f2911947",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation showcases Marriott's strong brands and results, satisfying the audience's need for a leader in luxury travel.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:29:28.397178+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 18,
          "from": 10,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:29:28.436874+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 15,
      "type": "resolution",
      "title": "The slide uses a background image of The Tokyo EDITION, Ginza to reinforce the brand message.",
      "function": "quantify_impact",
      "rawType": "key_takeaways",
      "block": null,
      "metadata": {
        "slideType": "key_takeaways",
        "slideTypeCanon": {
          "name": "Key takeaways",
          "slug": "key_takeaways",
          "status": "active",
          "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 58,
        "componentCount": 9,
        "textChars": 243,
        "nDataPoints": 6,
        "notes": "The slide uses a background image of The Tokyo EDITION, Ginza to reinforce the brand message.",
        "elementsJson": [
          "headline_text",
          "big_number",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:10.607+00",
          "seconds": 3.584,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/15",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-15",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.65,
            "w": 0.8,
            "x": 0.1,
            "y": 0.22
          },
          "kind": "image",
          "text": "The Tokyo EDITION, Ginza",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.607+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "02bebd7f-e173-4a2a-b631-ae17f6bcfeb4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.12,
            "x": 0.6,
            "y": 0.48
          },
          "kind": "metric",
          "text": "24% INCREASE IN ADR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.607+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3e5dcc21-7511-4560-82ee-2aa98734ce18",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.12,
            "x": 0.71,
            "y": 0.59
          },
          "kind": "metric",
          "text": "+20 Points REVPAR PREMIUMS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.607+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "436eaffe-e15e-4cad-894a-cfeec37c9f2a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.12,
            "x": 0.38,
            "y": 0.48
          },
          "kind": "metric",
          "text": "41% OF INCENTIVE MANAGEMENT FEES",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.607+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "85c70193-34ba-4ab3-958f-a7f7c16b8aee",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.12,
            "x": 0.15,
            "y": 0.48
          },
          "kind": "metric",
          "text": "20% OF HOTEL RELATED FEES",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.607+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8aa18dc9-2f42-41f9-8dc5-9cfefa488957",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.12,
            "x": 0.49,
            "y": 0.59
          },
          "kind": "metric",
          "text": "36% INCREASE IN ROOM REVENUE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.607+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ab686509-5546-4e29-8c5b-2ae11e28e12f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.12,
            "x": 0.27,
            "y": 0.59
          },
          "kind": "metric",
          "text": "10% INCREASE IN ROOM NIGHTS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.607+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b590685e-d001-479e-8162-52efd4ec0a0c",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "RevPAR premiums: +20 Points",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 03:30:50+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-78b3-706b-b206-55cbe8d33d75",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.46,
            "x": 0.27,
            "y": 0.35
          },
          "kind": "title",
          "text": "Strong brands drive STRONG RESULTS.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.607+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0e9e1eb7-7e43-44c8-ae6d-fc7cb73b9bd5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 15,
          "name": "Action",
          "beatId": "9c68353c-cd9a-4896-9340-a826069c86a3",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Action",
            "slug": "monroes-sequence-action",
            "status": "active",
            "canonId": "019dd9b8-181e-760d-befc-010c2424fa89",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation concludes with strategic priorities and growth opportunities, encouraging action from the audience.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:29:28.397178+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 18,
          "from": 10,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:29:28.436874+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 16,
      "type": "setup",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 6,
        "componentCount": 3,
        "textChars": 40,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:09.313+00",
          "seconds": 2.091,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/16",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-16",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.025,
            "w": 0.055,
            "x": 0.146,
            "y": 0.708
          },
          "kind": "image",
          "text": "Marriott International",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:09.313+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bf6fbb09-b9c4-4c74-a85e-df6d71715c83",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.688,
            "w": 0.688,
            "x": 0.156,
            "y": 0.151
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:09.313+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b8c638e8-00c6-4141-8cc3-274b39d57644",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.364,
            "x": 0.318,
            "y": 0.408
          },
          "kind": "title",
          "text": "FOCUS and FLUENCY.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:09.313+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "79eeeea9-e2eb-40a7-985f-1c608eddb195",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 15,
          "name": "Action",
          "beatId": "9c68353c-cd9a-4896-9340-a826069c86a3",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Action",
            "slug": "monroes-sequence-action",
            "status": "active",
            "canonId": "019dd9b8-181e-760d-befc-010c2424fa89",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation concludes with strategic priorities and growth opportunities, encouraging action from the audience.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:29:28.397178+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 18,
          "from": 10,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:29:28.436874+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 17,
      "type": "setup",
      "title": "The slide uses a circular icon-based layout to present six distinct strategic pillars.",
      "function": "present_solution",
      "rawType": "initiative_list",
      "block": null,
      "metadata": {
        "slideType": "initiative_list",
        "slideTypeCanon": {
          "name": "Initiative list",
          "slug": "initiative_list",
          "status": "active",
          "canonId": "019de52d-0caf-770e-9b91-b99239121f50",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 64,
        "componentCount": 8,
        "textChars": 638,
        "nDataPoints": 0,
        "notes": "The slide uses a circular icon-based layout to present six distinct strategic pillars.",
        "elementsJson": [
          "headline_text",
          "icon_grid",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:10.292+00",
          "seconds": 3.046,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/17",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-17",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.03,
            "w": 0.06,
            "x": 0.14,
            "y": 0.84
          },
          "kind": "image",
          "text": "Marriott International",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.292+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4091cdd3-9f56-43fb-ab3c-073dfbf67300",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.12,
            "x": 0.51,
            "y": 0.4
          },
          "kind": "list",
          "text": "EXPERIENCES: Drive luxury differentiation through thoughtfully designed brand and culinary experiences",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.292+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "57d0ba12-fd0c-42c0-a801-32f573666d4f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.12,
            "x": 0.25,
            "y": 0.4
          },
          "kind": "list",
          "text": "OPERATIONS: Maximize value for stakeholders by elevating the guest experience through a culture of quality",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.292+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5f34ef18-18a8-4ecb-9286-2c086e02cbb0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.12,
            "x": 0.77,
            "y": 0.4
          },
          "kind": "list",
          "text": "INNOVATION: Invest in new adjacencies to increase total addressable market and create more opportunities for engagement",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.292+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "aed92b17-8d5e-414f-b653-3e41706f0c82",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.12,
            "x": 0.64,
            "y": 0.4
          },
          "kind": "list",
          "text": "CONSUMER: Amplify awareness, drive brand preference, and attract new customers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.292+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bfd70c6b-64fe-4c6a-8bd7-89c467e42137",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.12,
            "x": 0.38,
            "y": 0.4
          },
          "kind": "list",
          "text": "TALENT: Enable leadership expertise and inspired talent to drive results, support growth, and improve retention",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.292+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d93c17f1-167d-475d-9c5c-358000b1e4ad",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.12,
            "x": 0.12,
            "y": 0.4
          },
          "kind": "list",
          "text": "ORGANIC GROWTH: Unlock transformative opportunities within our core business",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.292+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e5b1845c-bab4-4152-a926-6712f2b56c32",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.38,
            "x": 0.31,
            "y": 0.31
          },
          "kind": "title",
          "text": "Our STRATEGIC Priorities",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.292+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b2fc639c-bd6e-4eb7-9bee-05dd5e22d5c5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "List presentation",
            "slug": "list-presentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
            "version": 1,
            "bodyDocId": null,
            "description": "Bulleted, numbered, or checklist enumerations.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "6fcc2c14-1953-4a7d-aa31-5ac31f18fe34",
          "evidence": "list/bullet: INNOVATION: Invest in new adjacencies to increase total addressable market and create more opportunities for engagement",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 22:18:57.700854+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 15,
          "name": "Action",
          "beatId": "9c68353c-cd9a-4896-9340-a826069c86a3",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Action",
            "slug": "monroes-sequence-action",
            "status": "active",
            "canonId": "019dd9b8-181e-760d-befc-010c2424fa89",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation concludes with strategic priorities and growth opportunities, encouraging action from the audience.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:29:28.397178+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 18,
          "from": 10,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:29:28.436874+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 18,
      "type": "resolution",
      "title": "The slide uses a high-quality background image of the Bulgari Hotel Tokyo to convey a premium brand image.",
      "function": "quantify_impact",
      "rawType": "key_takeaways",
      "block": null,
      "metadata": {
        "slideType": "key_takeaways",
        "slideTypeCanon": {
          "name": "Key takeaways",
          "slug": "key_takeaways",
          "status": "active",
          "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 54,
        "componentCount": 8,
        "textChars": 253,
        "nDataPoints": 4,
        "notes": "The slide uses a high-quality background image of the Bulgari Hotel Tokyo to convey a premium brand image.",
        "elementsJson": [
          "headline_text",
          "big_number",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:10.819+00",
          "seconds": 3.414,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/18",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-18",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 1,
            "w": 1,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": "Background image of Bulgari Hotel Tokyo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.819+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "02392af9-7aba-44a1-b77b-17be55945ce1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.6,
            "y": 0.47
          },
          "kind": "metric",
          "text": "186M+ MARRIOTT BONVOY MEMBERS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.819+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6f24157d-8ce3-4deb-9172-372971099dd5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.75,
            "y": 0.35
          },
          "kind": "metric",
          "text": "109 LUXURY RESIDENCES",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.819+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6fab1bc0-476e-46cf-a04d-8b547be95c64",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.3,
            "y": 0.47
          },
          "kind": "metric",
          "text": "2 TENTED LODGES AND CAMPS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.819+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8963eb07-8cee-4d91-ac43-73919fa9d10e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.45,
            "y": 0.35
          },
          "kind": "metric",
          "text": "$547M OF CREDIT CARD FEES IN 2022",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.819+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "932536dd-bea1-499c-b2ad-db1e2191f4ae",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.15,
            "y": 0.35
          },
          "kind": "metric",
          "text": "46 RITZ-CARLTON YACHT COLLECTION SAILS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.819+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e4b848a1-e3a0-40dc-8bbc-cd556c245c93",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Marriott Bonvoy Members: 186M+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 03:30:53+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-78b3-706b-b207-293cb957f63e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.644,
            "x": 0.178,
            "y": 0.21
          },
          "kind": "title",
          "text": "Opportunity for GROWTH and INNOVATION.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:10.819+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cefe5355-db49-421b-9bde-7acb31668159",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Big Idea Formula",
            "slug": "big-idea-formula",
            "status": "active",
            "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
            "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
            "version": 1,
            "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
            "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "0b11d380-223e-4301-a0fd-857ee4b48853",
          "evidence": "metric/big-number: 46 RITZ-CARLTON YACHT COLLECTION SAILS",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:18:57.78148+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
          "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 15,
          "name": "Action",
          "beatId": "9c68353c-cd9a-4896-9340-a826069c86a3",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Action",
            "slug": "monroes-sequence-action",
            "status": "active",
            "canonId": "019dd9b8-181e-760d-befc-010c2424fa89",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation concludes with strategic priorities and growth opportunities, encouraging action from the audience.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:29:28.397178+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 18,
          "from": 10,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "ca7c78de-a636-4b04-aabe-7f300244758c",
          "evidence": "The presentation implies that not investing in luxury travel would result in missed growth opportunities.",
          "position": 1,
          "objective": "The cost of not investing in luxury travel",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:29:28.436874+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 19,
      "type": "setup",
      "title": "The slide uses a high-impact, aspirational tone typical of a section divider or a key strategic thesis statement.",
      "function": "summarize",
      "rawType": "thesis_headline",
      "block": null,
      "metadata": {
        "slideType": "thesis_headline",
        "slideTypeCanon": {
          "name": "Thesis headline",
          "slug": "thesis_headline",
          "status": "active",
          "canonId": "019de52d-073a-70cb-b9f6-772a597bb5af",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 13,
        "componentCount": 4,
        "textChars": 118,
        "nDataPoints": 0,
        "notes": "The slide uses a high-impact, aspirational tone typical of a section divider or a key strategic thesis statement.",
        "elementsJson": [
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:12.437+00",
          "seconds": 4.811,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/19",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-19",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.03,
            "w": 0.08,
            "x": 0.14,
            "y": 0.83
          },
          "kind": "image",
          "text": "Marriott International",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.437+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "82492b93-61c9-42cd-b93c-91e73deb7519",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.66,
            "w": 0.8,
            "x": 0.1,
            "y": 0.22
          },
          "kind": "image",
          "text": "The Ritz-Carlton Maui, Kapalua",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.437+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ee167a39-bc33-4939-a360-3bc649f396e6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.15,
            "x": 0.75,
            "y": 0.3
          },
          "kind": "source-note",
          "text": "The Ritz-Carlton Maui, Kapalua",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.437+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "21854ba5-1768-4bc2-8c61-725eae6ee42d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.56,
            "x": 0.22,
            "y": 0.53
          },
          "kind": "title",
          "text": "Marriott will WRITE luxury's future.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.437+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "754f586c-94c2-40bf-aecc-0aabf6ada99f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 15,
          "name": "Action",
          "beatId": "9c68353c-cd9a-4896-9340-a826069c86a3",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Action",
            "slug": "monroes-sequence-action",
            "status": "active",
            "canonId": "019dd9b8-181e-760d-befc-010c2424fa89",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation concludes with strategic priorities and growth opportunities, encouraging action from the audience.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
          "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
          "position": 0,
          "objective": "Why luxury travel is a key area of focus for Marriott",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:29:28.397178+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 20,
      "type": "appendix",
      "function": "appendix",
      "rawType": "appendix_disclosure",
      "block": null,
      "metadata": {
        "slideType": "appendix_disclosure",
        "slideTypeCanon": {
          "name": "Appendix disclosure",
          "slug": "appendix_disclosure",
          "status": "active",
          "canonId": "019de52d-07b2-7549-8e8b-932a19f6e616",
          "version": 1,
          "description": null
        },
        "function": "appendix",
        "functionCanon": {
          "name": "Appendix",
          "slug": "appendix",
          "status": "active",
          "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 68,
        "componentCount": 7,
        "textChars": 1377,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:50:12.08+00",
          "seconds": 4.325,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/20",
        "deck": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-20",
        "deckJson": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.35,
            "x": 0.5,
            "y": 0.53
          },
          "kind": "list",
          "text": "Slide C-16 - Opportunity for Growth and Innovation: Ritz-Carlton Yacht Sails from October 15, 2022 to September 16, 2023; Cobrand credit card fees for full year 2022; Luxury Residential Units and Tented Lodges and Camps as of June 30, 2023.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.08+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3059ed4c-b185-4a04-8fff-7e18bd185b3c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.35,
            "x": 0.5,
            "y": 0.375
          },
          "kind": "list",
          "text": "Slide C-13 - Strong Brands Drive Strong Results: Fee percentages FY 2022; Total hotel fees are base management, franchise and incentive management fees; Comparable average daily rate, room night and room revenue increases Q2 2023 vs Q2 2019.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.08+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "331c263a-3084-4b73-b609-093e7cc8b6ed",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.143,
            "y": 0.45
          },
          "kind": "list",
          "text": "Slide C-8 - The Increase in Affluence is Driving Up the Value of the Luxury Goods Market: Bain & Company and Altagamma 2023 Spring Luxury Study. Slide C-9 - A Market Growing in Size and Demand: STR Forecast U.S. and Chain Scales, August 2023.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.08+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3b6b65d3-60dc-4d81-97f9-8e95a596e815",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.35,
            "x": 0.5,
            "y": 0.235
          },
          "kind": "list",
          "text": "Slide C-11 - Taking More and Longer Trips: More Trips - YTD June 30, 2023; More Leisure - YTD June 30, 2023 compared to YTD June 30, 2019; More Destinations - YTD June 30, 2023; More Time - YouGov Global Travel & Tourism Whitepaper, 2023.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.08+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8f7ccf34-bb20-4667-8b37-76c1c20b9955",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.35,
            "x": 0.143,
            "y": 0.235
          },
          "kind": "list",
          "text": "Slide C-4 - An Unmatched Portfolio: As of June 30, 2023. Slide C-6 - Global Share of Luxury Distribution: STR Global Consensus, June 2023. Slide C-7 - An Influx of Global Wealth: Credit Suisse Group Global Wealth Report 2023; Growth from 2022.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.08+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "98e795e1-b19d-4a15-b7ed-f5707db3f0eb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.35,
            "x": 0.143,
            "y": 0.58
          },
          "kind": "list",
          "text": "Slide C-10 - Bucket Lists Become To-Do Lists: Luxury Travel: Global Strategic Business Report, 2023; ILTM Buzz vs. Reality in Luxury Travel, December 2022.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.08+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c78d0574-df32-4f09-9abe-1d9801d7e963",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.335,
            "x": 0.143,
            "y": 0.165
          },
          "kind": "title",
          "text": "EDMUNDSON ENDNOTES",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:50:12.08+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "07bb19e0-8d97-46c0-b68f-9af3132f6f63",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 15,
          "name": "Action",
          "beatId": "9c68353c-cd9a-4896-9340-a826069c86a3",
          "matchId": "16b7c44f-9382-4e9c-936b-2cb8346031dd",
          "beatType": {
            "name": "Action",
            "slug": "monroes-sequence-action",
            "status": "active",
            "canonId": "019dd9b8-181e-760d-befc-010c2424fa89",
            "version": 1,
            "description": null
          },
          "evidence": "The presentation concludes with strategic priorities and growth opportunities, encouraging action from the audience.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 4,
      "label": "Attention",
      "description": "The presentation starts with a cover slide and team bio, grabbing the audience's attention."
    },
    {
      "from": 5,
      "to": 9,
      "label": "Need",
      "description": "The presentation highlights the growing demand for luxury travel and the influx of global wealth."
    },
    {
      "from": 10,
      "to": 14,
      "label": "Satisfaction",
      "description": "The presentation showcases Marriott's strong brands and results, satisfying the audience's need for a leader in luxury travel."
    },
    {
      "from": 15,
      "to": 20,
      "label": "Action",
      "description": "The presentation concludes with strategic priorities and growth opportunities, encouraging action from the audience."
    }
  ],
  "loops": [
    {
      "from": 6,
      "to": 19,
      "label": "Golden Circle",
      "description": "Why luxury travel is a key area of focus for Marriott"
    },
    {
      "from": 10,
      "to": 18,
      "label": "Cost Of Inaction",
      "description": "The cost of not investing in luxury travel"
    }
  ]
}