{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5eff-723e-9be6-46cf7dd71e24", "slug": "04fc60444e532fe4", "title": "2025 Q3 Supplemental", "subtitle": "Alaska Air Group", "author": "Alaska Air Group", "pageCount": 11, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.778, "document": { "id": "019dd923-5eff-723e-9be6-46cf7dd71e24", "slug": "04fc60444e532fe4", "title": "2025 Q3 Supplemental", "rawTitle": "2025 Q3 Supplemental", "authorId": "Alaska-Airlines", "authorName": "Alaska Air Group", "authorDisplay": "Alaska Air Group", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "2025-Q3-Supplemental.pdf", "sourceUrl": null, "sourceDate": "2025-10-23 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 02:45:21+00", "status": "ready", "pageCount": 11, "orientation": "landscape", "aspectRatio": 1.778, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/04fc60444e532fe4", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 11, "pagesIndexed": 11, "pagesWithImages": 11, "pagesWithMetadata": 11, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 67, "chartCount": 7, "metricSlides": 0, "toolMatches": 59, "documentToolMatches": 0, "frameworkMatches": 0, "arcMatches": 2, "beatMatches": 7, "loopMatches": 3, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "019dd95a-0543-7581-99b2-b9fcf2f124f3", "evidence": "IR earnings deck moves from situation (p3 exec summary) to solution (p4 Accelerate) to evidence (p5-10 charts) to next steps (p11 milestones)", "isPrimary": true, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0543-7581-99b2-be45f3987cf3", "evidence": "Each chart slide pairs Facts (chart) with Implications (Notes callout); p11 is the Action", "isPrimary": false, "confidence": 55, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 3, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Situation & Context", "beatId": "019dd95a-07a7-7579-bd62-a61cce86a2ac", "matchId": "019dd95a-0543-7581-99b2-b9fcf2f124f3", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Cover, Safe Harbor, then exec-summary bullets that frame Q3 reporting basis", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 65 }, { "to": 4, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 4, "name": "Solution & Approach", "beatId": "019dd95a-07a7-7579-bd62-a8f04f66daaf", "matchId": "019dd95a-0543-7581-99b2-b9fcf2f124f3", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Alaska Accelerate initiatives across Network/Product/Loyalty/Cargo totaling $800M", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 65 }, { "to": 10, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 5, "name": "Evidence & Proof", "beatId": "019dd95a-07a7-7579-bd62-aee113107b76", "matchId": "019dd95a-0543-7581-99b2-b9fcf2f124f3", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "RASM gap, leading unit revenue, exit-rate, costs, fuel, balance-sheet exhibits", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 65 }, { "to": 11, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 11, "name": "Impact & Next Steps", "beatId": "019dd95a-07a7-7579-bd62-b3499ed1a121", "matchId": "019dd95a-0543-7581-99b2-b9fcf2f124f3", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Integration milestones roadmap with 2/4 complete and PSS cutover", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 65 }, { "to": 9, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 3, "name": "The Facts (What)", "beatId": "019dd95a-07a7-7579-bd62-b454c38fb52e", "matchId": "019dd95a-0543-7581-99b2-be45f3987cf3", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "Charts and exec data: RASM, unit revenue, exit rate, costs, fuel", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 55 }, { "to": 10, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 10, "name": "The Implications (So What)", "beatId": "019dd95a-07a7-7579-bd62-ba15160b8518", "matchId": "019dd95a-0543-7581-99b2-be45f3987cf3", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Balance sheet implication on capacity for buybacks vs target leverage", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 55 }, { "to": 11, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 11, "name": "The Action (Now What)", "beatId": "019dd95a-07a7-7579-bd62-bea522f07087", "matchId": "019dd95a-0543-7581-99b2-be45f3987cf3", "beatType": { "name": "The Action (Now What)", "slug": "triple-take-the-action-now-what", "status": "active", "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa", "version": 1, "description": null }, "evidence": "Integration milestone roadmap framing what's next", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 55 } ], "loops": [ { "to": 4, "from": 3, "loop": { "name": "41_so_what_cascade", "slug": "41-so-what-cascade", "status": "active", "bestFor": "Data presentations, executive summaries, driving to recommendations", "canonId": "019dd956-769f-7208-afbc-f28985c6f4fb", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019dd95a-08f8-7619-ac2b-bf50c6e50419", "evidence": "p3 enumerates data points; p4 names the response with $800M synergy breakdown", "position": 1, "objective": "Cascade Q3 data bullets into the strategic so-what (Accelerate)", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:29.779839+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 8, "from": 5, "loop": { "name": "02_pattern_hunter", "slug": "02-pattern-hunter", "status": "active", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "canonId": "019dd956-6695-771a-be2e-f1748ef041a4", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "description": "Group multiple pieces of evidence that together point to a pattern or conclusion", "familyLabel": null, "categoryName": "Logical Reasoning", "categorySlug": "logical-reasoning" }, "matchId": "019dd95a-08f8-7619-ac2b-c19e76e6a5fc", "evidence": "RASM gap closing (5), leading unit rev (6), improving spread (7), unit cost trajectory (8) all point one way", "position": 2, "objective": "Stack four exhibits to establish that ALK is improving versus peers and trajectory", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:29.779839+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 11, "from": 11, "loop": { "name": "36_maturity_curve", "slug": "36-maturity-curve", "status": "active", "bestFor": "Digital transformation, capability building, benchmarking", "canonId": "019dd956-748d-7329-ad3a-5c550b66e275", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap", "description": "Show where you are on a progression and what it takes to reach the next level", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019dd95a-08f8-7619-ac2b-c5c2ca64783f", "evidence": "Single Loyalty / SOC / PSS / JCBA columns with 2H25 to 2025-2027 progression and check marks", "position": 3, "objective": "Show integration maturity across four milestone tracks with completion status", "confidence": 60, "extraction": { "at": "2026-04-29 13:07:29.779839+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "tools": [ { "tool": { "name": "Miller's Law", "slug": "millers-law", "status": "active", "bestFor": null, "canonId": "019dd956-9552-72f9-b76a-78512cb25d46", "version": 1, "bodyDocId": null, "description": "Users can hold 7±2 items in working memory - structure content accordingly", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019dd95a-1a8c-7709-b5e3-d4c97be4129c", "evidence": "Six bullets sit at the upper bound of working memory", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 55, "extraction": { "at": "2026-04-29 13:07:34.284759+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Pyramid Principle", "slug": "pyramid-principle", "status": "active", "bestFor": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.", "canonId": "019dd956-7cbd-7219-a477-c871e2bc1aff", "version": 1, "bodyDocId": "88b6ac56-b880-46f9-8621-ef3491ab6235", "description": "Lead with the answer; group three to five MECE supports beneath it; recurse one level down. Top-down hierarchical structure for any document with a single recommendation.", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019dd95a-1a8c-7709-b5e3-c44a4a488ce3", "evidence": "Exec-summary bullets answer-first then drill into supporting data", "pageRefs": null, "priority": "Core", "whenToUse": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:34.284759+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves the two failure modes of expert communication at once: (1) the long climb where readers wait pages for the answer, and (2) logical mush from non-MECE groupings. Progressive disclosure lets a reader stop at any depth and get the right information.", "antipattern": "Chronological structure (\"what we did, what we found, what we conclude\") instead of logical hierarchy. Top-of-pyramid that is a topic (\"strategic options\") instead of an answer (\"pursue Option B because...\"). Non-MECE supports that overlap or fail to cover the universe.", "cardinality": null, "narrativePurpose": "Transfer conviction with minimum reader effort by mirroring how decision-makers consume information: answer first, scaffolding behind." }, { "tool": { "name": "Big Idea Formula", "slug": "big-idea-formula", "status": "active", "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.", "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf", "version": 1, "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e", "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-1a8c-7709-b5e3-f05f68f686b7", "evidence": "Synergies-on-track + $800M total = single big idea anchoring the deck", "pageRefs": null, "priority": "Core", "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.", "confidence": 65, "extraction": { "at": "2026-04-29 13:07:34.284759+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.", "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.", "cardinality": null, "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to." }, { "tool": { "name": "Before-After-Bridge", "slug": "before-after-bridge", "status": "active", "bestFor": null, "canonId": "019dd956-8604-7188-883f-42370288ad05", "version": 1, "bodyDocId": null, "description": "Narrative structure: Paint the before, show the after, explain the bridge", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-1a8c-7709-b5e4-187355d21ba9", "evidence": "FY23 starting point vs FY25E end point with Accelerate as the bridge", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:34.284759+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Negativity Bias", "slug": "negativity-bias", "status": "active", "bestFor": null, "canonId": "019dd956-966c-77ea-a9a5-f6b95671162e", "version": 1, "bodyDocId": null, "description": "Negative events recalled more vividly than positive - use carefully for problem framing", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-1a8c-7709-b5e4-78d5b15527ef", "evidence": "Slide acknowledges fuel headwind as risk to balance the positive narrative", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 55, "extraction": { "at": "2026-04-29 13:07:34.284759+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chunking", "slug": "chunking", "status": "active", "bestFor": null, "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39", "version": 1, "bodyDocId": null, "description": "Information grouped into chunks is remembered better - structure content in digestible units", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1a8c-7709-b5e3-ca7d44302fb7", "evidence": "Six discrete bulleted chunks for Q3 takeaways", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:34.284759+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Reveal vs. Headline Strategy", "slug": "reveal-vs-headline-strategy", "status": "active", "bestFor": "Use whenever a deck carries a single load-bearing thesis to a defined audience: headline when the audience is senior, time-poor, scanning, or already aligned with the thesis; reveal when the thesis is contrarian, the audience needs to feel the gap before accepting the bridge, or the deck is a single-pass in-room persuasion artefact. 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Skip for routine KPI updates, hypothesis-tree discovery decks, or reference material with no thesis.", "confidence": 65, "extraction": { "at": "2026-04-29 13:07:34.284759+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "The two strategies optimise for genuinely different audience starting positions — headline for speed of agreement with neutral or sympathetic audiences, reveal for depth of agreement with sceptical or invested ones. Headlining a contrarian thesis triggers reactance; revealing to a transactional audience makes them scan ahead and lose the thread. Naming the choice up front prevents the hybrid that under-performs in both rooms.", "antipattern": "The hybrid that pleases nobody — previewing the answer on slide 2 and then attempting a reveal arc. Audience has the answer so the build feels stalled; the build is there so the answer feels under-defended. Adjacent failures: chronological deck labelled reveal, reveal climax on the final slide with no call to action, and headline deck without an SCQA opening.", "cardinality": null, "narrativePurpose": "Forces the loop-layer author to commit to a single shape — headline or reveal — before sequencing slides, so cadence, slide-one job, and call-to-action placement all flow from one named choice instead of drifting into a hybrid that pleases neither scanners nor sit-forward audiences." }, { "tool": { "name": "Contrast Pairs", "slug": "contrast-pairs", "status": "active", "bestFor": null, "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860", "version": 1, "bodyDocId": null, "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-1a8c-7709-b5e4-174b014160dd", "evidence": "ALK vs network carriers framing carried across the loop", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:34.284759+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Goal Gradient Effect", "slug": "goal-gradient-effect", "status": "active", "bestFor": null, "canonId": "019dd956-a557-730d-9b61-dd1a7bccbcb2", "version": 1, "bodyDocId": null, "description": "Motivation increases as people approach their goal - 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Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1a8c-7709-b5e3-d13112344b4a", "evidence": "Each bullet extracts a single core fact", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 60, "extraction": { "at": "2026-04-29 13:07:34.284759+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "7d73818c-fa53-427e-8230-a3637d229fc6", "evidence": "This slide is titled 'Earnings Update' and contains a summary of the company's financial performance.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:15:57.493034+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. 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(1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1a8c-7709-b5e3-f506b5b35e90", "evidence": "Blue category banners + green check 'Synergies on track' affirmation", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:34.284759+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Gestalt Principles", "slug": "gestalt-principles", "status": "active", "bestFor": null, "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3", "version": 1, "bodyDocId": null, "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - 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"Slide", "evidence": "Brand-blue vs muted-gray makes ALK lead pre-attentively obvious", "confidence": 80 }, { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Line chart for trend over four quarters", "confidence": 75 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Chart-title bar > legend > lines > axis labels", "confidence": 70 }, { "id": 119, "slug": "so-what-test", "layer": "Slide", "evidence": "Notes column quantifies premium, corporate, cargo so-whats", "confidence": 80 } ], "page_number": 6 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "'show improving exit rate' states the directional insight", "confidence": 85 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "3%, (7%), (7%), 'Approaching flat' callouts annotate inflection", "confidence": 85 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Solid actual line vs dashed forecast extension", "confidence": 75 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Action title > chart > notes panel", "confidence": 70 }, { "id": 119, "slug": "so-what-test", "layer": "Slide", "evidence": "Notes call out margin improvement so-what for Q4", "confidence": 80 }, { "id": 198, "slug": "law-of-continuity", "layer": "Slide", "evidence": "Smooth U-curve guides the eye through trough back to recovery", "confidence": 65 } ], "page_number": 7 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "'Unit cost exit rate remains strong' is the takeaway", "confidence": 85 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "2.1%, 6.5%, 8.6%, LSD%, MSD% labels above bars; capacity row beneath", "confidence": 90 }, { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Bars for discrete quarterly CASMex change", "confidence": 80 }, { "id": 158, "slug": "von-restorff-effect", "layer": "Slide", "evidence": 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11, "deck_summary": "Standard IR earnings supplemental aligns reasonably with Storymakers via an answer-first pyramid (p3-4) and a pattern-hunter loop of charts (p5-8), but compresses problem framing into callouts and lacks a dedicated complication beat.", "secondary_arcs": [ { "id": 11, "slug": "triple-take", "beats": [ { "name": "The Facts (What)", "end_page": 9, "evidence": "Charts and exec data: RASM, unit revenue, exit rate, costs, fuel", "position": 1, "start_page": 3 }, { "name": "The Implications (So What)", "end_page": 10, "evidence": "Balance sheet implication on capacity for buybacks vs target leverage", "position": 2, "start_page": 10 }, { "name": "The Action (Now What)", "end_page": 11, "evidence": "Integration milestone roadmap framing what's next", "position": 3, "start_page": 11 } ], "evidence": "Each chart slide pairs Facts (chart) with Implications (Notes callout); p11 is the Action", "confidence": 55 } ], "images_inspected": 8, "slide_frameworks": [] }, "matchedAt": "2026-04-27 07:57:53+00", "slidesSeen": 11, "deckSummary": "Standard IR earnings supplemental aligns reasonably with Storymakers via an answer-first pyramid (p3-4) and a pattern-hunter loop of charts (p5-8), but compresses problem framing into callouts and lacks a dedicated complication beat.", "imagesInspected": 8, "extractionSeconds": 398.67682 }, "score": { "backend": "claude", "scoredAt": "2026-05-02 09:27:19.669+00", "subScores": { "scqa_arc": 45, "action_titles": 65, "mece_structure": 70, "closing_strength": 45, "evidence_quality": 80, "clarity_of_thesis": 60, "production_quality": 70, "visual_storytelling": 75 }, "totalScore": 64, "coveragePct": 100, "explanations": { "scqa_arc": "Reads as an analytical earnings dump rather than Situation-Complication-Question-Answer; there is no explicit complication framing or question set up before the data.", "action_titles": "About 6 of 11 slides carry insight-bearing titles (e.g. 'Third consecutive quarter of leading unit revenue', slide 6) while slides 3, 9, 10 fall back to topic labels like 'Fuel Costs' and 'Balance Sheet and Share Repurchases'.", "mece_structure": "Coverage is broad and reasonably non-overlapping (strategy, revenue, cost, fuel, balance sheet, integration), though slides 5-7 all hover around RASM and could blur into one another.", "closing_strength": "Deck ends on slide 11 with an integration milestone status table rather than a synthesized recommendation, forward outlook, or call to action.", "evidence_quality": "Claims are consistently backed by quantitative data (79%→83% RASM, +1.4% Q3 unit revenue, 8.6% CASMex, $800M synergies) and footnoted sources on slides 5 and 9.", "clarity_of_thesis": "The 'Alaska Accelerate' thesis surfaces on slide 4 but is not declared on slides 1-3 (cover, Safe Harbor, generic 'Earnings Update'); a reader gets the argument by slide 4-5, not slide 1.", "production_quality": "Consistent 'Alaska Accelerate' framing, callouts and footnotes are used, but action-title density is uneven and slide 8 is overcrowded with chart + table + bullets.", "visual_storytelling": "Tool selection is largely apt — line charts for trends (5-7, 9), bar charts for cost/leverage (8, 10), big-number columns for synergies (4) — though slide 8 is flagged as overcrowded." }, "slidesAnalyzed": 11 }, "review": { "backend": null, "verdict": "A competent earnings supplemental with a thematic spine and mostly strong action titles, but a middling Storymakers exemplar — it informs analysts well without leading with the answer or landing on a deliberate close.", "reviewedAt": "2026-05-01 22:10:21.029+00", "slidesSeen": 11, "suggestions": [ "Rewrite slide 3 as a single answer-first thesis ('Q3 delivered leading unit revenue and on-track Accelerate synergies despite cost pressure') and demote the bullets to body", "Convert slide 9 to an action title (e.g., 'West Coast refining dislocation will pressure Q4 fuel costs') and slide 10 to 'Balance sheet de-leveraging on track to <1.5x target while buybacks continue'", "Add a closing synthesis slide after slide 11 with three takeaways and forward guidance to give the deck a deliberate landing", "Decompose slide 8 into two slides (Q3 cost drivers vs. Q4/FY exit-rate outlook) to resolve the overcrowded density flag", "Choose one MECE backbone — either the four Accelerate pillars or the four integration workstreams — and use section dividers to make pillar transitions visible" ], "closingScore": 55, "openingScore": 58, "topStrengths": [ "Action titles on slides 4-8 and 11 are insight-bearing and consistent with Storymakers practice", "'Alaska Accelerate' acts as a thematic spine tying the strategic narrative (slide 4) to financial proof points (slides 5-7)", "Slide 11 closes with a concrete progress claim ('2/4 integration milestones completed') rather than a generic thank-you" ], "topWeaknesses": [ "Slides 9 ('Fuel Costs') and 10 ('Balance Sheet and Share Repurchases') revert to topic titles in the closing third, breaking the action-title cadence", "No explicit answer-first thesis slide in positions 3-4 — slide 3 is a bulleted highlight reel rather than a single declarative claim", "Slide 8 is flagged as 'overcrowded' (chart + table + notes + callout), risking the cost-narrative being lost", "Two competing four-part frameworks (pillars on slide 4, integration workstreams on slide 11) without a unifying MECE structure", "No closing synthesis slide — the deck ends on integration status rather than rolling forward to guidance or asks" ], "narrativeScore": 62, "pillarCritique": "Slide 4 introduces four pillars (Network/Product/Loyalty/Cargo) and slide 11 introduces a different four (Loyalty/SOC/PSS/JCBA), but body slides 5-10 are organized by financial topic (RASM, unit cost, fuel, balance sheet) rather than pillar — so the deck has two competing four-part frameworks and neither is followed through MECE.", "closingCritique": "Slide 11 is a credible progress close ('2/4 integration milestones completed...') and 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Skip for routine KPI updates, hypothesis-tree discovery decks, or reference material with no thesis.", "canonId": "019dd956-9c8b-76fe-b6f3-c2621dbef6d3", "version": 1, "bodyDocId": "f162d89e-0423-4b27-aa7e-2fe4db1c5d57", "description": "The meta-decision at the deck-flow layer of whether to lead with the answer (headline / Minto / top-down) or earn the answer through a built arc (reveal / Sparkline / in medias res). Sequences whole sections by audience cognitive state, stakes, and thesis-direction.", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Designer", "layer": "loop", "agents": [ "Designer" ], "matchId": "019dd95a-1a8c-7709-b5e3-cef679baaa2c", "evidence": "Headline-first strategy: results upfront for time-pressed investors", "pageRefs": null, "priority": null, "whenToUse": "Use whenever a deck carries a single load-bearing thesis to a defined audience: headline when the audience is senior, time-poor, scanning, or already aligned with the thesis; reveal when the thesis is contrarian, the audience needs to feel the gap before accepting the bridge, or the deck is a single-pass in-room persuasion artefact. Skip for routine KPI updates, hypothesis-tree discovery decks, or reference material with no thesis.", "confidence": 65, "extraction": { "at": "2026-04-29 13:07:34.284759+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "The two strategies optimise for genuinely different audience starting positions — headline for speed of agreement with neutral or sympathetic audiences, reveal for depth of agreement with sceptical or invested ones. Headlining a contrarian thesis triggers reactance; revealing to a transactional audience makes them scan ahead and lose the thread. Naming the choice up front prevents the hybrid that under-performs in both rooms.", "antipattern": "The hybrid that pleases nobody — previewing the answer on slide 2 and then attempting a reveal arc. Audience has the answer so the build feels stalled; the build is there so the answer feels under-defended. Adjacent failures: chronological deck labelled reveal, reveal climax on the final slide with no call to action, and headline deck without an SCQA opening.", "cardinality": null, "narrativePurpose": "Forces the loop-layer author to commit to a single shape — headline or reveal — before sequencing slides, so cadence, slide-one job, and call-to-action placement all flow from one named choice instead of drifting into a hybrid that pleases neither scanners nor sit-forward audiences." }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1a8c-7709-b5e3-d13112344b4a", "evidence": "Each bullet extracts a single core fact", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 60, "extraction": { "at": "2026-04-29 13:07:34.284759+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "7d73818c-fa53-427e-8230-a3637d229fc6", "evidence": "This slide is titled 'Earnings Update' and contains a summary of the company's financial performance.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:15:57.493034+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 3, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 1, "name": "Situation & Context", "beatId": "019dd95a-07a7-7579-bd62-a61cce86a2ac", "matchId": "019dd95a-0543-7581-99b2-b9fcf2f124f3", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Cover, Safe Harbor, then exec-summary bullets that frame Q3 reporting basis", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 65 }, { "to": 9, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 3, "name": "The Facts (What)", "beatId": "019dd95a-07a7-7579-bd62-b454c38fb52e", "matchId": "019dd95a-0543-7581-99b2-be45f3987cf3", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "Charts and exec data: RASM, unit revenue, exit rate, costs, fuel", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 55 } ], "loops": [ { "to": 4, "from": 3, "loop": { "name": "41_so_what_cascade", "slug": "41-so-what-cascade", "status": "active", "bestFor": "Data presentations, executive summaries, driving to recommendations", "canonId": "019dd956-769f-7208-afbc-f28985c6f4fb", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion", "familyLabel": null }, "matchId": "019dd95a-08f8-7619-ac2b-bf50c6e50419", "evidence": "p3 enumerates data points; p4 names the response with $800M synergy breakdown", "position": 1, "objective": "Cascade Q3 data bullets into the strategic so-what (Accelerate)", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:29.779839+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 4, "type": "setup", "title": "The slide uses a four-column layout to track progress on strategic initiatives, each with a headline financial figure and supporting bullet points.", "function": "summarize", "rawType": "initiative_list", "block": null, "metadata": { "slideType": "initiative_list", "slideTypeCanon": { "name": "Initiative list", "slug": "initiative_list", "status": "active", "canonId": "019de52d-0caf-770e-9b91-b99239121f50", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 82, "componentCount": 13, "textChars": 644, "nDataPoints": 9, "notes": "The slide uses a four-column layout to track progress on strategic initiatives, each with a headline financial figure and supporting bullet points.", "elementsJson": [ "headline_text", "big_number", "bullet_list", "photo", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:56:46.191+00", "seconds": 4.501, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5eff-723e-9be6-46cf7dd71e24/4", "deck": "/decks/019dd923-5eff-723e-9be6-46cf7dd71e24", "deckAnchor": "/decks/019dd923-5eff-723e-9be6-46cf7dd71e24#slide-4", "deckJson": "/decks/019dd923-5eff-723e-9be6-46cf7dd71e24.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Synergies on track", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 03:06:49+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-5be9-7345-aceb-daaa94fbc7d0", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.22, "x": 0.04, "y": 0.48 }, "kind": "list", "text": "Network initiatives: Industry-leading Q3 RASM, PDX banking strategy, SEA-ICN launch, new international routes.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:56:46.191+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "21cd4400-21d3-40b3-b7c5-b1abf687c43d", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.22, "x": 0.76, "y": 0.48 }, "kind": "list", "text": "Cargo initiatives: Revenue growth, freighter fleet expansion, international route launch.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:56:46.191+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b235120c-bcf2-4860-87d4-84bdae6809bf", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.22, "x": 0.28, "y": 0.48 }, "kind": "list", "text": "Product initiatives: Premium revenue growth, seat retrofits, Starlink Wi-Fi, SAN lounge.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:56:46.191+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bc609525-ff49-4e6c-b928-c8829550df09", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.94, "x": 0.03, "y": 0.2 }, "kind": "list", "text": "Network, Product, Loyalty, Cargo", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:56:46.191+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e1da1900-44be-4458-914f-d825485bc309", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.22, "x": 0.52, "y": 0.48 }, "kind": "list", "text": "Loyalty initiatives: Atmos platform launch, card acquisitions, cash remuneration, YE target achievement.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:56:46.191+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ed9e8ae3-7dd5-4719-b354-3bfc9f55194f", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.52, "y": 0.33 }, "kind": "metric", "text": "$150M", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:56:46.191+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "045dfa80-ca15-448d-8346-b226a222367e", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.76, "y": 0.33 }, "kind": "metric", "text": "$150M", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:56:46.191+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4b6d33b1-1e49-4917-9852-038869b9bcd4", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.28, "y": 0.33 }, "kind": "metric", "text": "$100M", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:56:46.191+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d5900d13-738a-4bf3-9ad0-ee9deca83f4c", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.04, "y": 0.33 }, "kind": "metric", "text": "$400M", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:56:46.191+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "efab331f-e571-41bc-9d60-0e2340d4bed0", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Incremental Revenue: $800M", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", 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