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          "slug": "39-benchmark-gap",
          "end_page": 11,
          "evidence": "Page 11 dashboard explicitly columns: 2025 Goal | Baseline | 2024 Progress | Status with achieved/on-track/behind markers.",
          "position": 2,
          "objective": "Show 2025 goals vs baseline vs 2024 progress",
          "confidence": 75,
          "start_page": 11
        },
        {
          "id": 40,
          "slug": "40-mece-breakdown",
          "end_page": 16,
          "evidence": "p13 'Our approach centers on four pillars': Policy, Assurance, Risk Management, Promotion; p14-16 elaborate.",
          "position": 3,
          "objective": "Decompose Safety approach into 4 pillars + cases",
          "confidence": 80,
          "start_page": 13
        },
        {
          "id": 33,
          "slug": "33-build-up",
          "end_page": 26,
          "evidence": "p19 explicit '5 Part Path': Operational Efficiency, Fleet Renewal, SAF, New Technologies, Carbon Offsets; pp20-26 walk each lever.",
          "position": 4,
          "objective": "Build the 5-part path to net zero by 2040",
          "confidence": 85,
          "start_page": 18
        },
        {
          "id": 35,
          "slug": "35-scenario-fork",
          "end_page": 29,
          "evidence": "TCFD analysis with Low (SSP2-4.5) and High (SSP5-8.5) emissions scenarios across short/medium/long horizons.",
          "position": 5,
          "objective": "Analyze physical and transition climate risks under emissions scenarios",
          "confidence": 80,
          "start_page": 27
        },
        {
          "id": 21,
          "slug": "21-before-after",
          "end_page": 33,
          "evidence": "p31 recycling rate 41% (2022) -> 66% (2024) is an explicit before/after; p30 climate opportunities, p32 Cloud Cruiser.",
          "position": 6,
          "objective": "Show environmental opportunities and improvement deltas",
          "confidence": 65,
          "start_page": 30
        },
        {
          "id": 6,
          "slug": "06-zoom-in",
          "end_page": 39,
          "evidence": "Pillar drills from culture (p35) -> experience (p36) -> engagement (p37) -> development (p38) -> inclusion (p39).",
          "position": 7,
          "objective": "Zoom into culture, employee experience, engagement, DEI",
          "confidence": 60,
          "start_page": 35
        },
        {
          "id": 26,
          "slug": "26-ripple-effect",
          "end_page": 49,
          "evidence": "Community Impact -> Regional partnerships -> CARE Miles -> Gift of Travel -> volunteerism -> Hawaiian community impact.",
          "position": 8,
          "objective": "Show community impact widening from individuals to regions",
          "confidence": 55,
          "start_page": 41
        },
        {
          "id": 40,
          "slug": "40-mece-breakdown",
          "end_page": 55,
          "evidence": "Five non-overlapping governance topics enumerated p51-55.",
          "position": 9,
          "objective": "Decompose governance into Board, Ethics, Guests, Political, Privacy",
          "confidence": 70,
          "start_page": 51
        },
        {
          "id": 41,
          "slug": "41-so-what-cascade",
          "end_page": 58,
          "evidence": "Additional Metrics tables aggregate quantitative data supporting earlier claims.",
          "position": 10,
          "objective": "Present additional ESG metrics with structured implications",
          "confidence": 55,
          "start_page": 57
        }
      ],
      "slide_tools": [
        {
          "tools": [
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "'Who We Are' establishes single identity message.",
              "confidence": 60
            }
          ],
          "page_number": 4
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specifies 1,200 destinations, 170 territories, 30 oneworld partners.",
              "confidence": 75
            },
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "References oneworld Alliance affiliation to borrow authority.",
              "confidence": 70
            }
          ],
          "page_number": 5
        },
        {
          "tools": [
            {
              "id": 125,
              "slug": "data-ink-ratio",
              "layer": "Slide",
              "evidence": "Clean grid of large numbers (49M+ guests, 141 destinations, 392 aircraft) with minimal chrome.",
              "confidence": 80
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Repeating metric tiles in a grid layout.",
              "confidence": 80
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Oversized headline numbers ($11.7B, 49M+) dominate visual hierarchy.",
              "confidence": 75
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Large numbers above small descriptors create clear reading order.",
              "confidence": 80
            },
            {
              "id": 226,
              "slug": "social-validation",
              "layer": "Slide",
              "evidence": "'Some of Our Awards and Recognitions' lists third-party endorsements.",
              "confidence": 70
            }
          ],
          "page_number": 6
        },
        {
          "tools": [
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Route map visualizes 'Where We Fly' instead of listing destinations.",
              "confidence": 75
            }
          ],
          "page_number": 7
        },
        {
          "tools": [
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Quote framing 'Two Beloved Brands, Taking You Further' targets emotion.",
              "confidence": 65
            }
          ],
          "page_number": 8
        },
        {
          "tools": [
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Attributed quote from Diana Birkett Rakow, SVP Public Affairs & Sustainability.",
              "confidence": 80
            },
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "Executive quote borrows institutional authority.",
              "confidence": 75
            }
          ],
          "page_number": 9
        },
        {
          "tools": [
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "Crystallizes corporate impact strategy in single statement.",
              "confidence": 65
            }
          ],
          "page_number": 10
        },
        {
          "tools": [
            {
              "id": 125,
              "slug": "data-ink-ratio",
              "layer": "Slide",
              "evidence": "Goals dashboard table with status markers, no chartjunk.",
              "confidence": 85
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Repeating Goal/Baseline/Progress/Status rows across pillars.",
              "confidence": 80
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Achieved/On-track/Behind status indicators use distinct colors.",
              "confidence": 85
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Status legend (Achieved, On track, Behind) explains markers.",
              "confidence": 75
            },
            {
              "id": 8,
              "slug": "evidence-matrix",
              "layer": "Block",
              "evidence": "Goal-by-goal table mapping claims to evidence is the deck's evidence matrix; first page of dashboard block.",
              "confidence": 75
            }
          ],
          "page_number": 11
        },
        {
          "tools": [
            {
              "id": 128,
              "slug": "one-idea-rule",
              "layer": "Slide",
              "evidence": "Section divider with single word 'Safety' and one-line callout.",
              "confidence": 80
            }
          ],
          "page_number": 12
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title 'Our Safety Approach' previews 4-pillar structure shown below.",
              "confidence": 65
            },
            {
              "id": 34,
              "slug": "the-rule-of-three",
              "layer": "Block",
              "evidence": "Four pillars (close to rule-of-three pattern) anchor the section.",
              "confidence": 50
            },
            {
              "id": 2,
              "slug": "mece-principle",
              "layer": "Block",
              "evidence": "Safety Management System decomposed into Policy / Assurance / Risk Mgmt / Promotion — non-overlapping pillars.",
              "confidence": 80
            },
            {
              "id": 131,
              "slug": "gestalt-principles",
              "layer": "Slide",
              "evidence": "Four pillar tiles use proximity and similarity to group sub-points.",
              "confidence": 70
            }
          ],
          "page_number": 13
        },
        {
          "tools": [
            {
              "id": 18,
              "slug": "issue-tree",
              "layer": "Block",
              "evidence": "Safety Management System diagram structures sub-components hierarchically.",
              "confidence": 55
            }
          ],
          "page_number": 14
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Employee Safety case names specific Safety Promotion programs.",
              "confidence": 70
            }
          ],
          "page_number": 15
        },
        {
          "tools": [
            {
              "id": 226,
              "slug": "social-validation",
              "layer": "Slide",
              "evidence": "Business partner station awards highlight peer recognition.",
              "confidence": 70
            }
          ],
          "page_number": 16
        },
        {
          "tools": [
            {
              "id": 128,
              "slug": "one-idea-rule",
              "layer": "Slide",
              "evidence": "Single-word divider 'Environment'.",
              "confidence": 80
            }
          ],
          "page_number": 17
        },
        {
          "tools": [
            {
              "id": 125,
              "slug": "data-ink-ratio",
              "layer": "Slide",
              "evidence": "Two donut charts for Scope 1+2 and Scope 3 emissions with clean labels.",
              "confidence": 80
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Paired donuts allow side-by-side scope comparison.",
              "confidence": 75
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Donuts annotated with Alaska/Horizon vs Hawaiian percentages.",
              "confidence": 75
            },
            {
              "id": 93,
              "slug": "build-up-gradatio",
              "layer": "Loop",
              "evidence": "First page of build-up loop: introduces emissions inventory before stacking five mitigation levers.",
              "confidence": 70
            }
          ],
          "page_number": 18
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'5 Part Path to Net Zero Carbon Emissions by 2040' states the framework explicitly.",
              "confidence": 70
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Large '5' numeral anchors the framework table.",
              "confidence": 75
            },
            {
              "id": 116,
              "slug": "chunking",
              "layer": "Loop",
              "evidence": "Five labelled levers with descriptions chunk the path into digestible units.",
              "confidence": 75
            }
          ],
          "page_number": 19
        },
        {
          "tools": [
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "Process diagram visualizes fuel efficiency across operations.",
              "confidence": 50
            }
          ],
          "page_number": 20
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Boeing 787-9 quoted as '20% more fuel efficient'.",
              "confidence": 80
            },
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "Cites Boeing 787-9 specs to validate claim.",
              "confidence": 65
            }
          ],
          "page_number": 21
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Names Par Hawaii partnership and SAF specifics.",
              "confidence": 75
            }
          ],
          "page_number": 22
        },
        {
          "tools": [
            {
              "id": 226,
              "slug": "social-validation",
              "layer": "Slide",
              "evidence": "Cites 'first U.S. airline to connect guest sustainability to loyalty'.",
              "confidence": 75
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Mileage Plan member program detailed concretely.",
              "confidence": 70
            }
          ],
          "page_number": 23
        },
        {
          "tools": [
            {
              "id": 18,
              "slug": "issue-tree",
              "layer": "Block",
              "evidence": "Process diagram structures actions to scale SAF market.",
              "confidence": 50
            }
          ],
          "page_number": 24
        },
        {
          "tools": [
            {
              "id": 122,
              "slug": "story-moments",
              "layer": "Slide",
              "evidence": "Frames 'New Technologies' as forward-looking vision.",
              "confidence": 50
            }
          ],
          "page_number": 25
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "$89 million investment figure quoted.",
              "confidence": 75
            }
          ],
          "page_number": 26
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title 'Climate-Related Risks and Opportunities' states the analytical scope.",
              "confidence": 70
            },
            {
              "id": 23,
              "slug": "swot-analysis",
              "layer": "Block",
              "evidence": "Risks / Opportunities pairing mirrors SWOT-style structured analysis (TCFD-aligned).",
              "confidence": 60
            },
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Cites TCFD (Task Force on Climate-related Financial Disclosures) framework explicitly.",
              "confidence": 80
            }
          ],
          "page_number": 27
        },
        {
          "tools": [
            {
              "id": 125,
              "slug": "data-ink-ratio",
              "layer": "Slide",
              "evidence": "Risk register table uses dot scales and clean rows.",
              "confidence": 80
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Repeating risk-row format across Wildfire, Snowfall, Heat, Cyclones, Flooding.",
              "confidence": 75
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Impact scoring uses High/Medium/Low color-coded dots.",
              "confidence": 80
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Legend annotates Time Horizons and Potential Impact dots.",
              "confidence": 80
            }
          ],
          "page_number": 28
        },
        {
          "tools": [
            {
              "id": 125,
              "slug": "data-ink-ratio",
              "layer": "Slide",
              "evidence": "Transition climate risks rendered in same clean register format.",
              "confidence": 80
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Mirrors physical-risks layout for compare/contrast.",
              "confidence": 75
            }
          ],
          "page_number": 29
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Climate opportunities quantified.",
              "confidence": 60
            }
          ],
          "page_number": 30
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Recycling rate 41% (2022) to 66% (2024) — explicit numeric delta.",
              "confidence": 85
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Large 66% headline stands out.",
              "confidence": 70
            },
            {
              "id": 26,
              "slug": "before-after-bridge",
              "layer": "Block",
              "evidence": "Before (41%) -> After (66%) -> Bridge (collaboration with inflight team).",
              "confidence": 70
            }
          ],
          "page_number": 31
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Names Cloud Cruiser beer and Fremont Brewing partner.",
              "confidence": 65
            }
          ],
          "page_number": 32
        },
        {
          "tools": [
            {
              "id": 128,
              "slug": "one-idea-rule",
              "layer": "Slide",
              "evidence": "Section divider 'People' with single message.",
              "confidence": 80
            }
          ],
          "page_number": 34
        },
        {
          "tools": [
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "'Our culture is what sets us apart' as core thesis.",
              "confidence": 65
            }
          ],
          "page_number": 35
        },
        {
          "tools": [
            {
              "id": 18,
              "slug": "issue-tree",
              "layer": "Block",
              "evidence": "Employee Experience process diagram decomposes attraction/development/retention.",
              "confidence": 55
            }
          ],
          "page_number": 36
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "75% engagement metric quoted.",
              "confidence": 80
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Large 75% headline stat.",
              "confidence": 70
            }
          ],
          "page_number": 37
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Names new talent management platform investment.",
              "confidence": 65
            }
          ],
          "page_number": 38
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "$0.996 figure and Autism Society partnership cited.",
              "confidence": 70
            },
            {
              "id": 224,
              "slug": "singularity-effect",
              "layer": "Slide",
              "evidence": "Specific PDX disability practice flight humanizes inclusion programs.",
              "confidence": 60
            }
          ],
          "page_number": 39
        },
        {
          "tools": [
            {
              "id": 128,
              "slug": "one-idea-rule",
              "layer": "Slide",
              "evidence": "Section divider 'Communities'.",
              "confidence": 80
            }
          ],
          "page_number": 40
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "$572,500 community investment figure.",
              "confidence": 70
            }
          ],
          "page_number": 42
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "57 million+ miles donated through CARE Miles program.",
              "confidence": 80
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Headline figure prominently displayed.",
              "confidence": 70
            }
          ],
          "page_number": 44
        },
        {
          "tools": [
            {
              "id": 125,
              "slug": "data-ink-ratio",
              "layer": "Slide",
              "evidence": "Week of Care metric tiles with minimal chrome.",
              "confidence": 80
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Grid of 9 metric tiles (events, communities, hours, meals, etc.).",
              "confidence": 85
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Large numbers atop small descriptors.",
              "confidence": 80
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specific volunteer outputs: 2,700 meals Seattle, 15,500 Phoenix, 1,200 kits SF.",
              "confidence": 80
            }
          ],
          "page_number": 46
        },
        {
          "tools": [
            {
              "id": 224,
              "slug": "singularity-effect",
              "layer": "Slide",
              "evidence": "Community CARE Award profiles individuals' contributions.",
              "confidence": 65
            }
          ],
          "page_number": 47
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "6.2 million HawaiianMiles donated figure.",
              "confidence": 75
            }
          ],
          "page_number": 48
        },
        {
          "tools": [
            {
              "id": 226,
              "slug": "social-validation",
              "layer": "Slide",
              "evidence": "Highlights employee volunteer culture.",
              "confidence": 60
            }
          ],
          "page_number": 49
        },
        {
          "tools": [
            {
              "id": 128,
              "slug": "one-idea-rule",
              "layer": "Slide",
              "evidence": "Section divider 'Governance' with one-line thesis.",
              "confidence": 80
            }
          ],
          "page_number": 50
        },
        {
          "tools": [
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Board of Directors oversight cited as governance backbone.",
              "confidence": 70
            },
            {
              "id": 116,
              "slug": "chunking",
              "layer": "Loop",
              "evidence": "First page of governance MECE block; chunks five governance topics.",
              "confidence": 65
            }
          ],
          "page_number": 51
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Names robust governance for information security and data privacy.",
              "confidence": 60
            }
          ],
          "page_number": 55
        },
        {
          "tools": [
            {
              "id": 125,
              "slug": "data-ink-ratio",
              "layer": "Slide",
              "evidence": "Dense additional metrics table with minimal decoration.",
              "confidence": 80
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Repeating row format across many KPIs.",
              "confidence": 75
            }
          ],
          "page_number": 57
        },
        {
          "tools": [
            {
              "id": 125,
              "slug": "data-ink-ratio",
              "layer": "Slide",
              "evidence": "Continued metrics tables.",
              "confidence": 80
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Same structured KPI rows.",
              "confidence": 75
            }
          ],
          "page_number": 58
        },
        {
          "tools": [
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Mapping disclosures to SASB framework borrows external authority.",
              "confidence": 75
            }
          ],
          "page_number": 60
        },
        {
          "tools": [
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "IFRS S2 Climate-Related Disclosures index cited as standard.",
              "confidence": 75
            }
          ],
          "page_number": 61
        },
        {
          "tools": [
            {
              "id": 169,
              "slug": "authority-bias",
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              "evidence": "SCS Greenhouse Gas Footprint Verification Program cited as third-party validator.",
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      "Compress the 10-page IFRS S2 index (slides 61-69) into one or two cross-reference tables; the redundant 'IFRS S2 DISCLOSURE' titles add bulk without insight",
      "Disambiguate repeating section titles — slides 31/47 should be 'Cutting Cabin & Operations Waste' and 'Recognizing Employee Volunteer Leaders', not generic 'Environment'/'Communities'",
      "Move slides 27-30 (TCFD scenarios + climate risk register) earlier in the Environment section as the analytical 'tension' beat — right now they sit after case studies and lose their diagnostic punch"
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      "The deck has no resolution act — it ends with privacy/data-security trivia (s55) and a 15-page IFRS compliance index (s60-69), with zero call to action or 2025 commitments",
      "Repeating ambiguous titles ('Communities' on slides 40, 42, 47; 'Environment' on 17 and 31; 'Governance' on 50 and 52; 'IFRS S2 DISCLOSURE' on 62/63/65/67/68/69) collapse the navigation"
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