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          "description": "Expert opinions are weighted more heavily - cite credible sources",
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        "agents": [
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        "evidence": "uniform logo grid implies a coherent ecosystem",
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        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Authority Bias",
          "slug": "authority-bias",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
          "version": 1,
          "bodyDocId": null,
          "description": "Expert opinions are weighted more heavily - cite credible sources",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Architect",
          "Storyteller"
        ],
        "matchId": "019de9ab-3025-712a-8cac-4f5ace5d3f4d",
        "evidence": "blue-chip customer logos by industry",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-05-02 17:10:01.676552+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Law of Similarity",
          "slug": "law-of-similarity",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
          "version": 1,
          "bodyDocId": null,
          "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de9ab-3047-769f-aba5-8e1325e00120",
        "evidence": "logo grid grouped by vertical",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 17:10:01.676552+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Principle",
          "slug": "contrast-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
          "version": 1,
          "bodyDocId": null,
          "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de9ab-30b0-7239-80a0-6c7ee7fdf80b",
        "evidence": "'TODAY' rendered in blue versus grey past horizons",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-05-02 17:10:01.676552+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de9ab-308c-734f-8fa7-7290bdda843a",
        "evidence": "three time blocks 2014 / 2018 / Today, last in blue",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 17:10:01.676552+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de9ab-313c-7058-8c63-fb1eaa1359ea",
        "evidence": "each segment labeled with $-value chip and category",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 17:10:01.676552+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "d7f5d875-817d-453c-bce5-15eb6c47e8a1",
        "evidence": "TAM: $248bn",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:13:56.376563+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de9ab-315e-72b8-bca2-78160d8c8212",
        "evidence": "color-coded chips per workload category",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-05-02 17:10:01.676552+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Picture Superiority Effect",
          "slug": "picture-superiority-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd",
          "version": 1,
          "bodyDocId": null,
          "description": "Pictures remembered 6x better than words - prioritize visuals over text",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de9ab-311a-711e-88d5-a5f17696a034",
        "evidence": "donut chart conveys composition at a glance",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 17:10:01.676552+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de9ab-30f4-7799-ae57-75e5903b9fe0",
        "evidence": "$248 in oversized type at chart center",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-05-02 17:10:01.676552+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de9ab-31c1-7046-b3c2-f1a5a6f25a44",
        "evidence": "horizontal bar of metric+label rows",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 17:10:01.676552+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de9ab-317e-7492-ae24-724ea2ec0fb0",
        "evidence": "oversized headline metrics (83% growth, etc.)",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 82,
        "extraction": {
          "at": "2026-05-02 17:10:01.676552+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de9ab-31e3-7714-8e2b-590a9c6e3fa6",
        "evidence": "specific contract terms and billing mechanics listed",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-05-02 17:10:01.676552+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de9ab-324a-7259-9978-ec7d200be460",
        "evidence": "callout 'Product Revenue is the leading indicator of growth'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-05-02 17:10:01.676552+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
          "version": 1,
          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de9ab-326a-723e-acae-e901e4b0ee5c",
        "evidence": "callout distills the slide's punchline",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 75,
        "extraction": {
          "at": "2026-05-02 17:10:01.676552+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
        "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
        "cardinality": null,
        "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de9ab-3227-71f8-9436-82130e0b1132",
        "evidence": "booking->billing->consumption cycle diagram",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 17:10:01.676552+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de9ab-32d4-72eb-92ec-f1de94e412e4",
        "evidence": "title 'Strong Combination of Scale & Growth' is the insight",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-05-02 17:10:01.676552+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
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      "Rewrite topic titles into quantified action titles, for example slide 11 as '$248B TAM gives Snowflake multiple workload expansion paths' and slide 27 as 'FY23 guidance shows durable growth with improving cash flow.'",
      "Insert a closing synthesis before the appendix that names the three reasons to believe and the next milestones investors should track.",
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          "text": "Total Customers. We count the total number of customers at the end of each period. For purposes of determining our customer count, we treat each customer account, including accounts for end-customers under a reseller arrangement, that has at least one corresponding capacity contract as a unique customer, and a single organization with multiple divisions, segments, or subsidiaries may be counted as multiple customers. For purposes of determining our customer count, we do not include customers that consume our platform only under on-demand arrangements. Our customer count is subject to adjustments for acquisitions, consolidations, spin-offs, and other market activity, and we present our total customer count for historical periods reflecting these adjustments.",
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