{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5eff-723e-9be4-fc73785a7e4b",
  "slug": "4fa6c1f9733a7bc1",
  "title": "2020 FY21 Investor Day from SEC",
  "subtitle": "Salesforce",
  "author": "Salesforce",
  "pageCount": 44,
  "kind": "consulting-deck",
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "document": {
    "id": "019dd923-5eff-723e-9be4-fc73785a7e4b",
    "slug": "4fa6c1f9733a7bc1",
    "title": "2020 FY21 Investor Day from SEC",
    "rawTitle": "2020 FY21 Investor Day from SEC",
    "authorId": "Salesforce",
    "authorName": "Salesforce",
    "authorDisplay": "Salesforce",
    "kind": {
      "slug": "consulting-deck",
      "label": "Consulting deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "2020-FY21-Investor-Day-from-SEC.pdf",
    "sourceUrl": null,
    "sourceDate": "2020-01-01 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-27 02:45:18+00",
    "status": "ready",
    "pageCount": 44,
    "orientation": "landscape",
    "aspectRatio": 1.778,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/4fa6c1f9733a7bc1",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 44,
    "pagesIndexed": 44,
    "pagesWithImages": 44,
    "pagesWithMetadata": 44,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 273,
    "chartCount": 31,
    "metricSlides": 0,
    "toolMatches": 80,
    "documentToolMatches": 0,
    "frameworkMatches": 22,
    "arcMatches": 2,
    "beatMatches": 13,
    "loopMatches": 7,
    "patternMatches": 0,
    "storymakersMatch": true,
    "scoreAvailable": true,
    "reviewAvailable": true,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "019de935-243c-737d-8293-86b27ff47072",
        "evidence": "Classic context (DX trends p.4-6) -> opportunity (TAMs p.8-16) -> approach (GTM p.22-23) -> proof (land/expand & unit econ p.24-33) -> impact ($50B+ p.35-37).",
        "isPrimary": true,
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
        "evidence": "Investor-day deck hits Sequoia beats: Why Now (DX), Solution (Customer 360), Market Size (TAMs), Competition, Product, Financials.",
        "isPrimary": false,
        "confidence": 62,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      }
    ],
    "beats": [
      {
        "to": 7,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 4,
        "name": "Situation & Context",
        "beatId": "019de935-2466-77c3-9038-e03f25629475",
        "matchId": "019de935-243c-737d-8293-86b27ff47072",
        "beatType": null,
        "evidence": "DX inflection, COVID reprioritization, values, Customer 360 intro",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 78
      },
      {
        "to": 16,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 8,
        "name": "Problem & Complication",
        "beatId": "019de935-2490-712a-969d-69d4fd6aff57",
        "matchId": "019de935-243c-737d-8293-86b27ff47072",
        "beatType": null,
        "evidence": "$175B portfolio of TAMs + vertical/ISV white space to capture",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 78
      },
      {
        "to": 23,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 17,
        "name": "Solution & Approach",
        "beatId": "019de935-24bb-754c-9d28-eba1d9e9d104",
        "matchId": "019de935-243c-737d-8293-86b27ff47072",
        "beatType": null,
        "evidence": "Competitive moat, diverse 3D growth cube, GTM playbook",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 78
      },
      {
        "to": 33,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 24,
        "name": "Evidence & Proof",
        "beatId": "019de935-24e5-769f-a2fa-5f47517fbe95",
        "matchId": "019de935-243c-737d-8293-86b27ff47072",
        "beatType": null,
        "evidence": "Land/expand cohorts + unit economic margin causal chain",
        "position": 4,
        "isPrimaryArc": true,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 78
      },
      {
        "to": 37,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 35,
        "name": "Impact & Next Steps",
        "beatId": "019de935-250f-72fd-81c3-e4b80628f262",
        "matchId": "019de935-243c-737d-8293-86b27ff47072",
        "beatType": null,
        "evidence": "Track record CAGR + fastest path to $50B+ FY26 vs peers",
        "position": 5,
        "isPrimaryArc": true,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 78
      },
      {
        "to": 5,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 4,
        "name": "Problem",
        "beatId": "019de935-2565-759f-9082-457a8f6984bf",
        "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
        "beatType": null,
        "evidence": "DX inflection + reprioritized C-suite agenda",
        "position": 1,
        "isPrimaryArc": false,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 62
      },
      {
        "to": 7,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 6,
        "name": "Solution",
        "beatId": "019de935-2590-74ed-a4ea-5c5c5f5a1b92",
        "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
        "beatType": null,
        "evidence": "Values + Customer 360 platform",
        "position": 2,
        "isPrimaryArc": false,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 62
      },
      {
        "to": 6,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 4,
        "name": "Why Now",
        "beatId": "019de935-25ba-700c-830e-e900925192e1",
        "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
        "beatType": null,
        "evidence": "Inflection point in DX spend, COVID trigger",
        "position": 3,
        "isPrimaryArc": false,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 62
      },
      {
        "to": 16,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 8,
        "name": "Market Size",
        "beatId": "019de935-25e4-72ea-bf1a-70d8dadbde81",
        "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
        "beatType": null,
        "evidence": "$175B FY25 TAM, vertical + ISV expansion",
        "position": 4,
        "isPrimaryArc": false,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 62
      },
      {
        "to": 19,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 17,
        "name": "Competition",
        "beatId": "019de935-260f-74f4-a741-b4913aa8997f",
        "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
        "beatType": null,
        "evidence": "AI/Einstein moat, 19.8% CRM share vs peers",
        "position": 5,
        "isPrimaryArc": false,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 62
      },
      {
        "to": 23,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 22,
        "name": "Product",
        "beatId": "019de935-2639-75af-b3c2-ef703184b862",
        "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
        "beatType": null,
        "evidence": "Diverse growth cube + GTM playbook",
        "position": 6,
        "isPrimaryArc": false,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 62
      },
      {
        "to": 33,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 24,
        "name": "Business Model",
        "beatId": "019de935-2663-77ab-aa86-aaf3de214bd5",
        "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
        "beatType": null,
        "evidence": "Land/expand + unit economic margin model",
        "position": 7,
        "isPrimaryArc": false,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 62
      },
      {
        "to": 37,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 35,
        "name": "Financials",
        "beatId": "019de935-268d-769d-a6a8-4f3df337d6a6",
        "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
        "beatType": null,
        "evidence": "Revenue/op-margin track record, op-margin bridge, peer trajectory",
        "position": 8,
        "isPrimaryArc": false,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 62
      }
    ],
    "loops": [
      {
        "to": 6,
        "from": 4,
        "loop": {
          "name": "15_why_now",
          "slug": "15-why-now",
          "status": "active",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "019de935-26b7-7111-805f-8681ae6be324",
        "evidence": "DX spend inflection (p.4) + COVID-driven C-suite reprioritization (p.5) + values framing (p.6) sets the urgency context.",
        "position": 1,
        "objective": "Establish why the digital-transformation window is open now",
        "confidence": 82,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 13,
        "from": 8,
        "loop": {
          "name": "33_build_up",
          "slug": "33-build-up",
          "status": "active",
          "bestFor": "Pricing justification, cost estimation, market sizing",
          "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
          "description": "Start from zero and add components to arrive at a total",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019de935-26e1-738e-ba71-0aa6444bce50",
        "evidence": "p.8 names $175B total then pp.9-13 add Sales/Service/Marketing/Platform/Analytics segments - exact build-up structure.",
        "position": 2,
        "objective": "Build the $175B opportunity from segment-level TAMs",
        "confidence": 88,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 16,
        "from": 15,
        "loop": {
          "name": "34_segmentation_split",
          "slug": "34-segmentation-split",
          "status": "active",
          "bestFor": "Customer analysis, market research, resource allocation",
          "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "description": "Divide a whole into meaningful segments to reveal hidden patterns",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019de935-270c-705d-8ed2-2b19263fcb7f",
        "evidence": "Marimekko by industry (p.15) + heatmap by industry/region (p.16) reveal coverage white space by segment.",
        "position": 3,
        "objective": "Split the opportunity by industry vertical and ISV coverage",
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 19,
        "from": 17,
        "loop": {
          "name": "39_benchmark_gap",
          "slug": "39-benchmark-gap",
          "status": "active",
          "bestFor": "Performance improvement, competitive analysis, target setting",
          "canonId": "019dd956-75a4-7522-8d1a-af94da4703e9",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
          "description": "Compare performance against best-in-class to quantify the opportunity",
          "familyLabel": null,
          "categoryName": "Comparison",
          "categorySlug": "comparison"
        },
        "matchId": "019de935-2735-75f7-99be-b05064b27af3",
        "evidence": "Einstein scale (p.17), 10-pillar moat (p.18), 19.8% share line above Oracle/SAP/Adobe/Microsoft (p.19).",
        "position": 4,
        "objective": "Position Salesforce as the leader vs peers",
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 26,
        "from": 22,
        "loop": {
          "name": "06_zoom_in",
          "slug": "06-zoom-in",
          "status": "active",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "canonId": "019dd956-6846-74db-82be-dff5b058b072",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "description": "Start broad, then progressively focus on specific details that prove your point",
          "familyLabel": null,
          "categoryName": "Analysis",
          "categorySlug": "analysis"
        },
        "matchId": "019de935-2761-7706-af48-49c897ff79bb",
        "evidence": "3D cube big picture (p.22) -> cohort dashboard (p.23-24) -> enterprise example (p.25) -> SMB cohort case (p.26).",
        "position": 5,
        "objective": "Zoom from portfolio strategy down to land/expand customer cases",
        "confidence": 72,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 33,
        "from": 27,
        "loop": {
          "name": "13_domino_effect",
          "slug": "13-domino-effect",
          "status": "active",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "canonId": "019dd956-6b0a-74a4-9ebb-77e5dc8152aa",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes",
          "familyLabel": null,
          "categoryName": "Causation",
          "categorySlug": "causation"
        },
        "matchId": "019de935-278b-77ab-96a0-f886e74b56e3",
        "evidence": "Action-title chain: 'Cost To Book Reflects Sophisticated GTM...' (p.30) '...Drives Attrition Improvement...' (p.31) '...Improves Unit Economic Margins' (p.32). Explicit causal sequence.",
        "position": 6,
        "objective": "Show CTB investment cascades into lower attrition and higher unit margin",
        "confidence": 85,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 37,
        "from": 35,
        "loop": {
          "name": "24_time_machine",
          "slug": "24-time-machine",
          "status": "active",
          "bestFor": "Vision casting, long-term strategy, investment pitches",
          "canonId": "019dd956-6f7f-70b2-b087-a16fe20515a7",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Fast Forward to Success -> What Made It Possible -> Back to Today's Decision",
          "description": "Transport the audience to a future state where your solution has already succeeded",
          "familyLabel": null,
          "categoryName": "Vision",
          "categorySlug": "vision"
        },
        "matchId": "019de935-27b5-72df-bda9-c9a7cd405f4e",
        "evidence": "Track record CAGR (p.35) -> FY22 op-margin bridge (p.36) -> fastest-to-$50B trajectory vs peers (p.37).",
        "position": 7,
        "objective": "Project past execution forward to a $50B+ generational outcome",
        "confidence": 76,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Anchoring Bias",
          "slug": "anchoring-bias",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9254-73de-8f1b-c7250f8f4c9c",
          "version": 1,
          "bodyDocId": null,
          "description": "First piece of information becomes reference point for all subsequent judgments",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect",
          "Storyteller"
        ],
        "matchId": "019de935-28b3-757f-85bf-17140871b8c5",
        "evidence": "Resiliency anchored at top of priority list",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Social Proof",
          "slug": "social-proof",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-990d-7620-82b3-6dd286f34568",
          "version": 1,
          "bodyDocId": null,
          "description": "People adapt behavior based on what others do - show adoption and testimonials",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de935-2b7e-75bb-89bd-bea62bb0beab",
        "evidence": "industry analyst recognition signals adoption",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-2c7a-75b9-9399-e8dc9f4b7ae1",
        "evidence": "10-pillar hub-and-spoke claims multi-faceted moat",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 55,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "MECE Principle",
          "slug": "mece-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7c60-71a8-8758-c79d914489c9",
          "version": 1,
          "bodyDocId": null,
          "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-2e21-7749-b87f-9e09cdcd9695",
        "evidence": "three orthogonal dimensions imply MECE coverage",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 22,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-2df7-76b8-8f1c-7da239d27120",
        "evidence": "explicit Where/Who/What three-axis cube",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 22,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de935-2ff4-732a-a26f-4d2c17767496",
        "evidence": "Subscription Economics vs Non-GAAP P&L set in opposition",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 28,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Causal Chain",
          "slug": "causal-chain",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9e98-7269-907b-8cf727e9499d",
          "version": 1,
          "bodyDocId": null,
          "description": "Showing how one event leads to another in sequence",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-30c6-769f-b3a1-188df8135886",
        "evidence": "process diagram chains five operational metrics into a sequence",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 30,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Callback",
          "slug": "callback",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-a3a9-708f-b4a3-d3da2181c576",
          "version": 1,
          "bodyDocId": null,
          "description": "Referencing earlier content for payoff and cohesion",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de935-32c3-766f-a48e-c94564c16807",
        "evidence": "reuses 'Generational Opportunity' title and mountain motif from p.20",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 37,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "bc292995-8a4e-48c1-bed6-6b7c941041a3",
        "evidence": "Investor Day 2020",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:12:20.3156+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "54e5aa84-da08-4c55-a460-121c05d7d21f",
        "evidence": "Defining a Generational Opportunity",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:12:20.445447+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-27de-73e8-b8f0-bcb1b726dae1",
        "evidence": "title states insight: spending will reach inflection",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2835-74f9-b0a3-2663d5afa0b4",
        "evidence": "$2.39T metric annotated on chart",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-280b-71da-89ce-9970edc76e05",
        "evidence": "stacked bar + line for time-series share",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "feed14e3-be24-4a18-8c5a-d966b63b4abb",
        "evidence": "Worldwide Nominal GDP Driven by Digitally Transformed vs Other Enterprises ($T)",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:12:20.52957+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Data Story Arc",
          "slug": "data-story-arc",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Context → Conflict → Insight → Implication structure for data narratives",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "f57e2e44-de07-42d6-8192-816d0702c8da",
        "evidence": "Digital Transformation spend will reach an inflection point",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:12:20.571848+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-285f-74af-8a75-6eeee323bdb1",
        "evidence": "title is the takeaway: agenda has been reprioritized",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Authority Bias",
          "slug": "authority-bias",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
          "version": 1,
          "bodyDocId": null,
          "description": "Expert opinions are weighted more heavily - cite credible sources",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Architect",
          "Storyteller"
        ],
        "matchId": "019de935-2888-7148-a9cd-f7f09a5b5f4e",
        "evidence": "IDC survey cited as source",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "bb1fe8b9-4ada-4185-bf38-8c76828b38fe",
        "evidence": "Prioritization of initiatives from 1.0 to 4.0",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:12:20.660551+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
          "version": 1,
          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "83e6a958-0d20-49d3-91dc-329a9e89a6d4",
        "evidence": "Leading with our values, Salesforce is the trusted guide accelerating customer success in the new all-digital, work-anywhere economy with Customer 360.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:12:20.746186+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
        "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
        "cardinality": null,
        "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
      },
      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
          "version": 1,
          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-28de-7271-b78f-dfba871e28db",
        "evidence": "callout distills 'Values Drive Value' core thesis",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 65,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
        "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
        "cardinality": null,
        "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
      },
      {
        "tool": {
          "name": "Emotional Appeal",
          "slug": "emotional-appeal",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
          "version": 1,
          "bodyDocId": null,
          "description": "Connecting to audience feelings rather than just logic",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de935-2908-75bd-9933-a0d9abe69ba9",
        "evidence": "Trailblazer imagery + values language",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Focal Point",
          "slug": "focal-point",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b9d2-7535-ad41-3b1a87fa7a93",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating single point of visual emphasis",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2986-7276-9b14-ab754f1c3e9b",
        "evidence": "single Slack hub draws the eye",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de935-2932-75ea-bcc5-5b997a0f6404",
        "evidence": "Hub-and-spoke wheel with Slack at center as metaphor for unified platform",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-295d-737f-bfc3-e9331b72d505",
        "evidence": "central Slack logo + radial spokes label products",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-29b0-718c-931b-c708e95a442e",
        "evidence": "title 'Portfolio of Expanding TAMs' states the message",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 82,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2a03-7643-80ce-09689679b5e6",
        "evidence": "$175B and 11% CAGR explicitly called out",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "fa261d96-b0b9-4e8f-87ee-7c3a47b8c32e",
        "evidence": "$175B FY25 Total Addressable Market",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:12:20.914204+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-29d9-708b-887f-1fce6126aff1",
        "evidence": "stacked bar chart matches segment sum-of-parts data",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "b16f64fc-7cee-47d9-a245-eb28993e70e6",
        "evidence": "Stacked bar chart showing TAM growth by segment from FY21 to FY25",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:12:20.871718+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "14cc10a0-00ce-4369-86f3-71cce3482614",
        "evidence": "Revenue and TAM growth from FY17 to FY25",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:12:20.999227+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2a58-70c3-bbf3-05fc722c6cad",
        "evidence": "grouped bar comparing revenue vs TAM",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Small Multiples",
          "slug": "small-multiples",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
          "version": 1,
          "bodyDocId": null,
          "description": "Repeating similar charts for comparison across categories or time",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2a2e-72be-b229-af553e20f851",
        "evidence": "repeats segment template (revenue vs FY25 TAM bars)",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "956bd735-3d6c-4e41-898c-1f9ccd175bd1",
        "evidence": "Revenue and TAM growth from FY17 to FY25",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:12:21.084788+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Small Multiples",
          "slug": "small-multiples",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
          "version": 1,
          "bodyDocId": null,
          "description": "Repeating similar charts for comparison across categories or time",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2a84-7571-bf22-1d14d8140e52",
        "evidence": "same template as Sales segment slide",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Small Multiples",
          "slug": "small-multiples",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
          "version": 1,
          "bodyDocId": null,
          "description": "Repeating similar charts for comparison across categories or time",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2aad-72fe-873d-47e770799506",
        "evidence": "same template repeats for Marketing & Commerce",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Small Multiples",
          "slug": "small-multiples",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
          "version": 1,
          "bodyDocId": null,
          "description": "Repeating similar charts for comparison across categories or time",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2ad6-7472-8e73-e7b598570fd1",
        "evidence": "Platform segment uses repeating layout",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Small Multiples",
          "slug": "small-multiples",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
          "version": 1,
          "bodyDocId": null,
          "description": "Repeating similar charts for comparison across categories or time",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2b00-77b9-bcca-3d1b66c7c8df",
        "evidence": "Analytics & Integration segment uses repeating layout",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Authority Bias",
          "slug": "authority-bias",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
          "version": 1,
          "bodyDocId": null,
          "description": "Expert opinions are weighted more heavily - cite credible sources",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Architect",
          "Storyteller"
        ],
        "matchId": "019de935-2b54-7696-a09e-08e80e52740d",
        "evidence": "Gartner leader badges across product lines",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 82,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Credibility Transfer",
          "slug": "credibility-transfer",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
          "version": 1,
          "bodyDocId": null,
          "description": "Borrowing authority from trusted sources or vivid details",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de935-2b2a-7177-a0c5-661a20b32c85",
        "evidence": "borrows authority from seven Gartner Magic Quadrants",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2ba8-76af-9a33-38022fd8a4e4",
        "evidence": "Marimekko encodes coverage and TAM by industry",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2bd2-779d-8128-2a28c0042a05",
        "evidence": "heatmap intensity encodes coverage strength",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Credibility Transfer",
          "slug": "credibility-transfer",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
          "version": 1,
          "bodyDocId": null,
          "description": "Borrowing authority from trusted sources or vivid details",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de935-2bfd-7524-b6d4-82edc93cc954",
        "evidence": "ISV partner logos (nCino, Veeva, IQVIA) cited",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-2c27-768d-83eb-26a9da688654",
        "evidence": "title declares insight: 'AI predictions fuel customer growth'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2c51-733f-829c-c1a6f897b6a5",
        "evidence": "80B+ predictions stands out as memorable scale figure",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2ca4-73fe-b0d1-1fc90fd5c1ec",
        "evidence": "central character cluster + ring of pillars",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-2cce-74cb-a723-d9fed9437c68",
        "evidence": "title states insight: 'The Global Leader in CRM'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2cf7-7457-b275-e50646ecc846",
        "evidence": "19.8% / 5.3% / 4.8% / 3.9% / 3.8% endpoint labels",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 82,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Principle",
          "slug": "contrast-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
          "version": 1,
          "bodyDocId": null,
          "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2d4c-728a-b523-cd90fe881781",
        "evidence": "rising blue line vs flat dark lines maximizes contrast",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2d22-736d-a1d4-f73e203ee372",
        "evidence": "Salesforce line in brand blue dominates upper field; peers grouped at bottom",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-2d78-772f-a120-790f9563d2de",
        "evidence": "title 'Generational Opportunity' states the thesis",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Emotional Appeal",
          "slug": "emotional-appeal",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
          "version": 1,
          "bodyDocId": null,
          "description": "Connecting to audience feelings rather than just logic",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de935-2dcd-7098-a943-4be9b5b71405",
        "evidence": "'generational' framing signals epoch-scale stakes",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 55,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de935-2da3-701c-b02f-bf6a3aeab4d6",
        "evidence": "mountain background metaphor for the climb to $50B+",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de935-2e4b-71dd-b197-d71cf040be18",
        "evidence": "3D cube as metaphor for diversified portfolio",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 22,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-2e74-73a8-b0cc-120b04412a93",
        "evidence": "title 'Executing Go-To-Market Playbook' makes the claim",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 23,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Small Multiples",
          "slug": "small-multiples",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
          "version": 1,
          "bodyDocId": null,
          "description": "Repeating similar charts for comparison across categories or time",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2e9e-72ec-8298-2a1a8b6a65e7",
        "evidence": "grid of donut charts comparing three growth levers across years",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 23,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-2ec8-77ea-8da4-e7d25384554b",
        "evidence": "title 'Consistent Land and Expand Success'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 24,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2ef2-735b-bec5-a4fea13775ec",
        "evidence": "2.1x ARR expansion called out on cohort area chart",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 24,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Sinatra Test",
          "slug": "sinatra-test",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-be4a-775f-8038-d4e7e58dfc5a",
          "version": 1,
          "bodyDocId": null,
          "description": "If you can make it there, you can make it anywhere - using flagship example",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de935-2f1c-7238-ac3e-c0e3c725cf7d",
        "evidence": "single flagship enterprise customer used to prove the model",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 25,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Singularity Effect",
          "slug": "singularity-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-dcd3-7287-94d8-5a49496c2ddb",
          "version": 1,
          "bodyDocId": null,
          "description": "People care more about individuals than statistics - use specific examples",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de935-2f4a-706d-bb0b-49ed4f471a67",
        "evidence": "one named customer's 15-year ARR climb humanizes the abstract pattern",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 25,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-2f75-729e-9f4c-7a9c8424fe26",
        "evidence": "callout 'FY15 SMB Cohort shows land and expand success'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 26,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-2f9f-71f1-8c3b-21e170f3b5b3",
        "evidence": "36% ARR CAGR + Top Customers table annotate cohort",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 26,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de935-2fca-75eb-a625-3508ff9bc4dc",
        "evidence": "3D cube reused as metaphor across Where/Who/What margin slices",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 27,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "NxN matrix",
          "slug": "matrix-nxn",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-2313-71fa-bb45-a7d1a4aae23a",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "110d66e2-626e-4c93-a6e0-2f3de86bb940",
        "evidence": "The slide features a 3D cube segmentation diagram.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:12:21.106827+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 27,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-301f-71a5-9201-71bd14bc007e",
        "evidence": "callout: 'CTB and CTS investments have short and long term impacts'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 65,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 28,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-3048-71cf-a012-4afa3c2fa27d",
        "evidence": "title 'Unit Economic Margin Improving' states the result",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 29,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-3072-7795-9ea8-c107b055ae42",
        "evidence": "callout 'Attrition improvement > CTB increase'",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 29,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-309c-70df-9e03-9b06989c46cb",
        "evidence": "title 'Cost To Book Reflects Sophisticated GTM...' opens domino chain",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 30,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-30f0-74cf-8e0b-99ccefa6da9a",
        "evidence": "title '...Which Drives Attrition Improvement...' is mid-link of causal chain",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 31,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-311c-745b-b98f-db8932552a3c",
        "evidence": "scatter segments labeled vs baseline attrition line",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 31,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-3146-707a-9e11-1b53c962a1d6",
        "evidence": "title '...And Improves Unit Economic Margins' closes the causal chain",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 32,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-3170-7732-9a00-26bbceea4f78",
        "evidence": "+3% CTB CAGR vs -7% attrition CAGR called out",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 32,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Causal Chain",
          "slug": "causal-chain",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9e98-7269-907b-8cf727e9499d",
          "version": 1,
          "bodyDocId": null,
          "description": "Showing how one event leads to another in sequence",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "9b722550-9824-4406-89a2-6635a46b4446",
        "evidence": "The slide features a causal chain of business activities.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:12:21.310043+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 32,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-319b-743d-b222-a2ea8e962ed3",
        "evidence": "title qualifies trade-off: long-term margin vs near-term P&L pressure",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 75,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 33,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-31c6-7068-a1e0-f87ed89222c6",
        "evidence": "title 'Track Record of Execution' + +25% CAGR callout",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 35,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-31ef-76c8-ae6a-cecbee5e9b5f",
        "evidence": "+25% CAGR FY16-FY21 explicitly annotated",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 35,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-3219-7091-91f2-047b78c8c459",
        "evidence": "subtitle 'Range of outcomes framed by efficiencies and M&A dilution'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 36,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de935-3244-7359-94ab-d361bf546add",
        "evidence": "18.6% / 17.6% / 16.6% gridlines + 'Range of Net Expansion + Dilution' bracket",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 36,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Waterfall chart",
          "slug": "waterfall-chart",
          "status": "active",
          "bestFor": null,
          "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "a2972f33-51ca-4dc1-8f80-dcaf4b71ba47",
        "evidence": "chart/waterfall: Waterfall chart showing FY21 Guide (16.6%), FY22 Core Expansion, FY22 Slack Dilution, and FY22 Bridge.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-17 03:54:18.418641+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 36,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de935-326f-7753-ae0c-b107dbbcbeff",
        "evidence": "callout 'Fastest to ~$50B+ FY26 Target Including Slack'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 37,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de935-3299-7593-86a6-990655510433",
        "evidence": "mountain backdrop reinforces 'Generational Opportunity' callback",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 37,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "019de935-32ed-736d-899f-30d51711fece",
        "evidence": "wheel with Slack at hub, 12 product spokes (Sales, Service, Marketing, etc.)",
        "framework": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "Flywheel / Hub-and-Spoke"
      },
      {
        "matchId": "6bbb2bbd-c2b5-4cf0-8022-2bdb44cee2fb",
        "evidence": "Central node (Slack) connected to peripheral nodes (Salesforce products)",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:05:18.092+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "hub-spoke"
      },
      {
        "matchId": "0e957da7-333c-411d-a9f9-c7e5f11be0db",
        "evidence": "Citing Gartner Magic Quadrant leadership to establish market credibility.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:05:18.616+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "frameworkName": "authority-citation"
      },
      {
        "matchId": "89c80a5d-fbee-4ab7-bc09-49b7ef41a95c",
        "evidence": "The chart displays industry segments with varying widths and heights to represent TAM size and coverage.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:05:24.976+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "frameworkName": "Marimekko Chart"
      },
      {
        "matchId": "019de935-3318-724f-847f-6d4179fefe92",
        "evidence": "industry vs product Marimekko encodes coverage and TAM in cell sizes",
        "framework": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "frameworkName": "Marimekko / NxN Matrix"
      },
      {
        "matchId": "eb494e82-c1ea-4872-b99e-977f373a254c",
        "evidence": "The slide uses a grid-based heatmap to visualize coverage across two dimensions (Industry and Region).",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:05:18.811+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "frameworkName": "heatmap-matrix"
      },
      {
        "matchId": "019de935-3343-755a-9119-491db8ffc7cc",
        "evidence": "industry x region heatmap with color intensity for ISV coverage",
        "framework": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "frameworkName": "Heatmap Matrix"
      },
      {
        "matchId": "019de935-336c-73e5-95e1-ca505c9f4d37",
        "evidence": "10 strategic pillars in radial pattern around brand mascot center",
        "framework": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "frameworkName": "Hub-and-Spoke / Flywheel"
      },
      {
        "matchId": "942d1015-d354-482b-9efb-024f7eac87a8",
        "evidence": "Circular arrangement of strategic pillars around a central core",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:05:19.75+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "frameworkName": "hub-spoke"
      },
      {
        "matchId": "f60f0fd9-c710-4468-92f5-8ceab315f1d7",
        "evidence": "3D cube representing segmentation across three axes",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:05:20.373+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 22,
        "frameworkName": "matrix-nxn"
      },
      {
        "matchId": "019de935-33c3-70dc-a65e-6c206bc09636",
        "evidence": "5x5x5 cube grid implies multidimensional segmentation matrix",
        "framework": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 22,
        "frameworkName": "NxN Matrix"
      },
      {
        "matchId": "019de935-3397-70b9-996e-1ca33f18aacf",
        "evidence": "explicit 3D cube with Where / Who / What axes labelled",
        "framework": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 22,
        "frameworkName": "Three Pillars Framework"
      },
      {
        "matchId": "3ff9c003-a57a-49a1-ba52-0b28cf2a22bb",
        "evidence": "Title and chart content describe the strategy of acquiring customers and increasing their value over time.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:05:21.331+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 24,
        "frameworkName": "Land and Expand"
      },
      {
        "matchId": "a12d0da3-8181-472a-96c5-cc80b53dded9",
        "evidence": "Visualizes the expansion of a customer relationship over time.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 17:05:21.248+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 25,
        "frameworkName": "customer-journey-map"
      },
      {
        "matchId": "6cecea58-b79e-4796-906b-9cba050760b9",
        "evidence": "3D cube used to segment business by three dimensions",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:05:21.523+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 27,
        "frameworkName": "matrix-nxn"
      },
      {
        "matchId": "019de935-33ec-76f8-89bb-151030d36098",
        "evidence": "same Where/Who/What 3D cube reused for unit economics",
        "framework": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 27,
        "frameworkName": "Three Pillars Framework"
      },
      {
        "matchId": "35fbb4df-14bf-409d-8f87-14b60d2d62d8",
        "evidence": "The slide explicitly compares two different financial reporting frameworks side-by-side.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:05:21.008+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 28,
        "frameworkName": "comparison-frame"
      },
      {
        "matchId": "71954194-5737-4043-9ad6-132ae8687bb1",
        "evidence": "The flow of boxes from 'Broader Business Portfolio' to 'Lower Attrition' implies a causal relationship.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:05:22.052+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 32,
        "frameworkName": "causal-chain"
      },
      {
        "matchId": "577d60ec-0233-426a-b15a-355fa552652a",
        "evidence": "Visual bridge of financial components",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:05:22.142+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 36,
        "frameworkName": "waterfall-chart"
      },
      {
        "matchId": "019de935-3417-71f2-a27b-369e994c8975",
        "evidence": "FY21 Guide -> +Core Expansion -> -Slack Dilution -> FY22 Bridge bars",
        "framework": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 36,
        "frameworkName": "Waterfall / Value Bridge"
      },
      {
        "matchId": "019de935-3442-7699-8710-4a793792c63c",
        "evidence": "Customer 360 wheel with Slack hub repeated in appendix",
        "framework": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 15:01:06.957882+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 40,
        "frameworkName": "Flywheel / Hub-and-Spoke"
      },
      {
        "matchId": "26c4f80e-bb38-4c7b-bf97-c3fd5ded279c",
        "evidence": "Central Slack node surrounded by peripheral service nodes",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:05:22.249+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 40,
        "frameworkName": "hub-spoke"
      }
    ],
    "patterns": []
  },
  "storymakers": {
    "model": "claude-cli",
    "backend": "claude",
    "rawJson": {
      "arc": {
        "id": 1,
        "slug": "consultants-gambit",
        "beats": [
          {
            "name": "Situation & Context",
            "end_page": 7,
            "evidence": "DX inflection, COVID reprioritization, values, Customer 360 intro",
            "position": 1,
            "start_page": 4
          },
          {
            "name": "Problem & Complication",
            "end_page": 16,
            "evidence": "$175B portfolio of TAMs + vertical/ISV white space to capture",
            "position": 2,
            "start_page": 8
          },
          {
            "name": "Solution & Approach",
            "end_page": 23,
            "evidence": "Competitive moat, diverse 3D growth cube, GTM playbook",
            "position": 3,
            "start_page": 17
          },
          {
            "name": "Evidence & Proof",
            "end_page": 33,
            "evidence": "Land/expand cohorts + unit economic margin causal chain",
            "position": 4,
            "start_page": 24
          },
          {
            "name": "Impact & Next Steps",
            "end_page": 37,
            "evidence": "Track record CAGR + fastest path to $50B+ FY26 vs peers",
            "position": 5,
            "start_page": 35
          }
        ],
        "evidence": "Classic context (DX trends p.4-6) -> opportunity (TAMs p.8-16) -> approach (GTM p.22-23) -> proof (land/expand & unit econ p.24-33) -> impact ($50B+ p.35-37).",
        "confidence": 78
      },
      "loops": [
        {
          "id": 15,
          "slug": "15-why-now",
          "end_page": 6,
          "evidence": "DX spend inflection (p.4) + COVID-driven C-suite reprioritization (p.5) + values framing (p.6) sets the urgency context.",
          "position": 1,
          "objective": "Establish why the digital-transformation window is open now",
          "confidence": 82,
          "start_page": 4
        },
        {
          "id": 33,
          "slug": "33-build-up",
          "end_page": 13,
          "evidence": "p.8 names $175B total then pp.9-13 add Sales/Service/Marketing/Platform/Analytics segments - exact build-up structure.",
          "position": 2,
          "objective": "Build the $175B opportunity from segment-level TAMs",
          "confidence": 88,
          "start_page": 8
        },
        {
          "id": 34,
          "slug": "34-segmentation-split",
          "end_page": 16,
          "evidence": "Marimekko by industry (p.15) + heatmap by industry/region (p.16) reveal coverage white space by segment.",
          "position": 3,
          "objective": "Split the opportunity by industry vertical and ISV coverage",
          "confidence": 70,
          "start_page": 15
        },
        {
          "id": 39,
          "slug": "39-benchmark-gap",
          "end_page": 19,
          "evidence": "Einstein scale (p.17), 10-pillar moat (p.18), 19.8% share line above Oracle/SAP/Adobe/Microsoft (p.19).",
          "position": 4,
          "objective": "Position Salesforce as the leader vs peers",
          "confidence": 80,
          "start_page": 17
        },
        {
          "id": 6,
          "slug": "06-zoom-in",
          "end_page": 26,
          "evidence": "3D cube big picture (p.22) -> cohort dashboard (p.23-24) -> enterprise example (p.25) -> SMB cohort case (p.26).",
          "position": 5,
          "objective": "Zoom from portfolio strategy down to land/expand customer cases",
          "confidence": 72,
          "start_page": 22
        },
        {
          "id": 13,
          "slug": "13-domino-effect",
          "end_page": 33,
          "evidence": "Action-title chain: 'Cost To Book Reflects Sophisticated GTM...' (p.30) '...Drives Attrition Improvement...' (p.31) '...Improves Unit Economic Margins' (p.32). Explicit causal sequence.",
          "position": 6,
          "objective": "Show CTB investment cascades into lower attrition and higher unit margin",
          "confidence": 85,
          "start_page": 27
        },
        {
          "id": 24,
          "slug": "24-time-machine",
          "end_page": 37,
          "evidence": "Track record CAGR (p.35) -> FY22 op-margin bridge (p.36) -> fastest-to-$50B trajectory vs peers (p.37).",
          "position": 7,
          "objective": "Project past execution forward to a $50B+ generational outcome",
          "confidence": 76,
          "start_page": 35
        }
      ],
      "slide_tools": [
        {
          "tools": [
            {
              "id": 15,
              "slug": "15-why-now",
              "layer": "Loop",
              "evidence": "loop opener: DX inflection trends",
              "confidence": 82
            },
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "title states insight: spending will reach inflection",
              "confidence": 85
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "stacked bar + line for time-series share",
              "confidence": 75
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "$2.39T metric annotated on chart",
              "confidence": 65
            }
          ],
          "page_number": 4
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "title is the takeaway: agenda has been reprioritized",
              "confidence": 80
            },
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "IDC survey cited as source",
              "confidence": 78
            },
            {
              "id": 56,
              "slug": "anchoring-bias",
              "layer": "Block",
              "evidence": "Resiliency anchored at top of priority list",
              "confidence": 60
            }
          ],
          "page_number": 5
        },
        {
          "tools": [
            {
              "id": 11,
              "slug": "11-golden-circle",
              "layer": "Loop",
              "evidence": "Values-driven 'why' framing before product 'what'",
              "confidence": 60
            },
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "callout distills 'Values Drive Value' core thesis",
              "confidence": 65
            },
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Trailblazer imagery + values language",
              "confidence": 60
            }
          ],
          "page_number": 6
        },
        {
          "tools": [
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "Hub-and-spoke wheel with Slack at center as metaphor for unified platform",
              "confidence": 78
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "central Slack logo + radial spokes label products",
              "confidence": 75
            },
            {
              "id": 147,
              "slug": "focal-point",
              "layer": "Slide",
              "evidence": "single Slack hub draws the eye",
              "confidence": 70
            }
          ],
          "page_number": 7
        },
        {
          "tools": [
            {
              "id": 33,
              "slug": "33-build-up",
              "layer": "Loop",
              "evidence": "Loop opener: $175B total introduced before per-segment slides",
              "confidence": 88
            },
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "title 'Portfolio of Expanding TAMs' states the message",
              "confidence": 82
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "stacked bar chart matches segment sum-of-parts data",
              "confidence": 80
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "$175B and 11% CAGR explicitly called out",
              "confidence": 80
            }
          ],
          "page_number": 8
        },
        {
          "tools": [
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "repeats segment template (revenue vs FY25 TAM bars)",
              "confidence": 70
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "grouped bar comparing revenue vs TAM",
              "confidence": 70
            }
          ],
          "page_number": 9
        },
        {
          "tools": [
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "same template as Sales segment slide",
              "confidence": 72
            }
          ],
          "page_number": 10
        },
        {
          "tools": [
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "same template repeats for Marketing & Commerce",
              "confidence": 72
            }
          ],
          "page_number": 11
        },
        {
          "tools": [
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Platform segment uses repeating layout",
              "confidence": 72
            }
          ],
          "page_number": 12
        },
        {
          "tools": [
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Analytics & Integration segment uses repeating layout",
              "confidence": 72
            }
          ],
          "page_number": 13
        },
        {
          "tools": [
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "borrows authority from seven Gartner Magic Quadrants",
              "confidence": 85
            },
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Gartner leader badges across product lines",
              "confidence": 82
            },
            {
              "id": 72,
              "slug": "social-proof",
              "layer": "Block",
              "evidence": "industry analyst recognition signals adoption",
              "confidence": 70
            }
          ],
          "page_number": 14
        },
        {
          "tools": [
            {
              "id": 34,
              "slug": "34-segmentation-split",
              "layer": "Loop",
              "evidence": "Loop opener: aggregate split into industry segments",
              "confidence": 76
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Marimekko encodes coverage and TAM by industry",
              "confidence": 70
            }
          ],
          "page_number": 15
        },
        {
          "tools": [
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "heatmap intensity encodes coverage strength",
              "confidence": 70
            },
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "ISV partner logos (nCino, Veeva, IQVIA) cited",
              "confidence": 60
            }
          ],
          "page_number": 16
        },
        {
          "tools": [
            {
              "id": 39,
              "slug": "39-benchmark-gap",
              "layer": "Loop",
              "evidence": "Loop opener: Einstein scale advantage",
              "confidence": 80
            },
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "title declares insight: 'AI predictions fuel customer growth'",
              "confidence": 80
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "80B+ predictions stands out as memorable scale figure",
              "confidence": 65
            }
          ],
          "page_number": 17
        },
        {
          "tools": [
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "10-pillar hub-and-spoke claims multi-faceted moat",
              "confidence": 55
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "central character cluster + ring of pillars",
              "confidence": 60
            }
          ],
          "page_number": 18
        },
        {
          "tools": [
            {
              "id": 4,
              "slug": "04-tale-two-worlds",
              "layer": "Loop",
              "evidence": "Salesforce trajectory vs flat peers makes the gap visible",
              "confidence": 70
            },
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "title states insight: 'The Global Leader in CRM'",
              "confidence": 88
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "19.8% / 5.3% / 4.8% / 3.9% / 3.8% endpoint labels",
              "confidence": 82
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Salesforce line in brand blue dominates upper field; peers grouped at bottom",
              "confidence": 75
            },
            {
              "id": 159,
              "slug": "contrast-principle",
              "layer": "Slide",
              "evidence": "rising blue line vs flat dark lines maximizes contrast",
              "confidence": 75
            }
          ],
          "page_number": 19
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "title 'Generational Opportunity' states the thesis",
              "confidence": 80
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "mountain background metaphor for the climb to $50B+",
              "confidence": 65
            },
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "'generational' framing signals epoch-scale stakes",
              "confidence": 55
            }
          ],
          "page_number": 20
        },
        {
          "tools": [
            {
              "id": 6,
              "slug": "06-zoom-in",
              "layer": "Loop",
              "evidence": "Loop opener: big-picture 3D portfolio before zooming to cases",
              "confidence": 70
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "explicit Where/Who/What three-axis cube",
              "confidence": 78
            },
            {
              "id": 2,
              "slug": "mece-principle",
              "layer": "Block",
              "evidence": "three orthogonal dimensions imply MECE coverage",
              "confidence": 65
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "3D cube as metaphor for diversified portfolio",
              "confidence": 78
            }
          ],
          "page_number": 22
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "title 'Executing Go-To-Market Playbook' makes the claim",
              "confidence": 80
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "grid of donut charts comparing three growth levers across years",
              "confidence": 78
            }
          ],
          "page_number": 23
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "title 'Consistent Land and Expand Success'",
              "confidence": 78
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "2.1x ARR expansion called out on cohort area chart",
              "confidence": 70
            }
          ],
          "page_number": 24
        },
        {
          "tools": [
            {
              "id": 157,
              "slug": "sinatra-test",
              "layer": "Slide",
              "evidence": "single flagship enterprise customer used to prove the model",
              "confidence": 65
            },
            {
              "id": 224,
              "slug": "singularity-effect",
              "layer": "Slide",
              "evidence": "one named customer's 15-year ARR climb humanizes the abstract pattern",
              "confidence": 60
            }
          ],
          "page_number": 25
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "callout 'FY15 SMB Cohort shows land and expand success'",
              "confidence": 70
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "36% ARR CAGR + Top Customers table annotate cohort",
              "confidence": 70
            }
          ],
          "page_number": 26
        },
        {
          "tools": [
            {
              "id": 13,
              "slug": "13-domino-effect",
              "layer": "Loop",
              "evidence": "Loop opener: 3D cube reframed for unit-economics analysis chain",
              "confidence": 85
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "3D cube reused as metaphor across Where/Who/What margin slices",
              "confidence": 70
            }
          ],
          "page_number": 27
        },
        {
          "tools": [
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Subscription Economics vs Non-GAAP P&L set in opposition",
              "confidence": 65
            },
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "callout: 'CTB and CTS investments have short and long term impacts'",
              "confidence": 65
            }
          ],
          "page_number": 28
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "title 'Unit Economic Margin Improving' states the result",
              "confidence": 80
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "callout 'Attrition improvement > CTB increase'",
              "confidence": 70
            }
          ],
          "page_number": 29
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "title 'Cost To Book Reflects Sophisticated GTM...' opens domino chain",
              "confidence": 85
            },
            {
              "id": 86,
              "slug": "causal-chain",
              "layer": "Loop",
              "evidence": "process diagram chains five operational metrics into a sequence",
              "confidence": 80
            }
          ],
          "page_number": 30
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "title '...Which Drives Attrition Improvement...' is mid-link of causal chain",
              "confidence": 85
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "scatter segments labeled vs baseline attrition line",
              "confidence": 70
            }
          ],
          "page_number": 31
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "title '...And Improves Unit Economic Margins' closes the causal chain",
              "confidence": 88
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "+3% CTB CAGR vs -7% attrition CAGR called out",
              "confidence": 78
            }
          ],
          "page_number": 32
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "title qualifies trade-off: long-term margin vs near-term P&L pressure",
              "confidence": 75
            }
          ],
          "page_number": 33
        },
        {
          "tools": [
            {
              "id": 24,
              "slug": "24-time-machine",
              "layer": "Loop",
              "evidence": "Loop opener: track record bar charts anchor before forward projection",
              "confidence": 76
            },
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "title 'Track Record of Execution' + +25% CAGR callout",
              "confidence": 80
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "+25% CAGR FY16-FY21 explicitly annotated",
              "confidence": 78
            }
          ],
          "page_number": 35
        },
        {
          "tools": [
            {
              "id": 31,
              "slug": "31-waterfall-value",
              "layer": "Loop",
              "evidence": "Waterfall: FY21 Guide -> Core Expansion -> Slack Dilution -> FY22 Bridge - exact value-bridge structure",
              "confidence": 80
            },
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "subtitle 'Range of outcomes framed by efficiencies and M&A dilution'",
              "confidence": 78
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "18.6% / 17.6% / 16.6% gridlines + 'Range of Net Expansion + Dilution' bracket",
              "confidence": 75
            }
          ],
          "page_number": 36
        },
        {
          "tools": [
            {
              "id": 4,
              "slug": "04-tale-two-worlds",
              "layer": "Loop",
              "evidence": "Salesforce curve vs Microsoft/Oracle/SAP highlights gap to $50B target",
              "confidence": 72
            },
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "callout 'Fastest to ~$50B+ FY26 Target Including Slack'",
              "confidence": 78
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "mountain backdrop reinforces 'Generational Opportunity' callback",
              "confidence": 65
            },
            {
              "id": 98,
              "slug": "callback",
              "layer": "Loop",
              "evidence": "reuses 'Generational Opportunity' title and mountain motif from p.20",
              "confidence": 65
            }
          ],
          "page_number": 37
        }
      ],
      "slides_seen": 44,
      "deck_summary": "Strong Storymakers alignment in the spine - clean consultant's-gambit arc with action-titled domino chain on unit economics and a textbook waterfall bridge - but weakened by long stretches of small-multiple TAM slides (pp.9-13) and recognition pages that lean on framework display rather than insight-led action titles.",
      "secondary_arcs": [
        {
          "id": 2,
          "slug": "sequoia-pitch",
          "beats": [
            {
              "name": "Problem",
              "end_page": 5,
              "evidence": "DX inflection + reprioritized C-suite agenda",
              "position": 1,
              "start_page": 4
            },
            {
              "name": "Solution",
              "end_page": 7,
              "evidence": "Values + Customer 360 platform",
              "position": 2,
              "start_page": 6
            },
            {
              "name": "Why Now",
              "end_page": 6,
              "evidence": "Inflection point in DX spend, COVID trigger",
              "position": 3,
              "start_page": 4
            },
            {
              "name": "Market Size",
              "end_page": 16,
              "evidence": "$175B FY25 TAM, vertical + ISV expansion",
              "position": 4,
              "start_page": 8
            },
            {
              "name": "Competition",
              "end_page": 19,
              "evidence": "AI/Einstein moat, 19.8% CRM share vs peers",
              "position": 5,
              "start_page": 17
            },
            {
              "name": "Product",
              "end_page": 23,
              "evidence": "Diverse growth cube + GTM playbook",
              "position": 6,
              "start_page": 22
            },
            {
              "name": "Business Model",
              "end_page": 33,
              "evidence": "Land/expand + unit economic margin model",
              "position": 7,
              "start_page": 24
            },
            {
              "name": "Financials",
              "end_page": 37,
              "evidence": "Revenue/op-margin track record, op-margin bridge, peer trajectory",
              "position": 8,
              "start_page": 35
            }
          ],
          "evidence": "Investor-day deck hits Sequoia beats: Why Now (DX), Solution (Customer 360), Market Size (TAMs), Competition, Product, Financials.",
          "confidence": 62
        }
      ],
      "images_inspected": 5,
      "slide_frameworks": [
        {
          "frameworks": [
            {
              "name": "Flywheel / Hub-and-Spoke",
              "slug": "flywheel",
              "evidence": "wheel with Slack at hub, 12 product spokes (Sales, Service, Marketing, etc.)",
              "confidence": 80
            }
          ],
          "page_number": 7
        },
        {
          "frameworks": [
            {
              "name": "Marimekko / NxN Matrix",
              "slug": "matrix-nxn",
              "evidence": "industry vs product Marimekko encodes coverage and TAM in cell sizes",
              "confidence": 75
            }
          ],
          "page_number": 15
        },
        {
          "frameworks": [
            {
              "name": "Heatmap Matrix",
              "slug": "heatmap-matrix",
              "evidence": "industry x region heatmap with color intensity for ISV coverage",
              "confidence": 80
            }
          ],
          "page_number": 16
        },
        {
          "frameworks": [
            {
              "name": "Hub-and-Spoke / Flywheel",
              "slug": "flywheel",
              "evidence": "10 strategic pillars in radial pattern around brand mascot center",
              "confidence": 65
            }
          ],
          "page_number": 18
        },
        {
          "frameworks": [
            {
              "name": "Three Pillars Framework",
              "slug": "three-pillars-framework",
              "evidence": "explicit 3D cube with Where / Who / What axes labelled",
              "confidence": 80
            },
            {
              "name": "NxN Matrix",
              "slug": "matrix-nxn",
              "evidence": "5x5x5 cube grid implies multidimensional segmentation matrix",
              "confidence": 60
            }
          ],
          "page_number": 22
        },
        {
          "frameworks": [
            {
              "name": "Three Pillars Framework",
              "slug": "three-pillars-framework",
              "evidence": "same Where/Who/What 3D cube reused for unit economics",
              "confidence": 78
            }
          ],
          "page_number": 27
        },
        {
          "frameworks": [
            {
              "name": "Waterfall / Value Bridge",
              "slug": "waterfall-bridge",
              "evidence": "FY21 Guide -> +Core Expansion -> -Slack Dilution -> FY22 Bridge bars",
              "confidence": 88
            }
          ],
          "page_number": 36
        },
        {
          "frameworks": [
            {
              "name": "Flywheel / Hub-and-Spoke",
              "slug": "flywheel",
              "evidence": "Customer 360 wheel with Slack hub repeated in appendix",
              "confidence": 78
            }
          ],
          "page_number": 40
        }
      ]
    },
    "matchedAt": "2026-05-02 15:01:07.172+00",
    "slidesSeen": 44,
    "deckSummary": "Strong Storymakers alignment in the spine - clean consultant's-gambit arc with action-titled domino chain on unit economics and a textbook waterfall bridge - but weakened by long stretches of small-multiple TAM slides (pp.9-13) and recognition pages that lean on framework display rather than insight-led action titles.",
    "imagesInspected": 5,
    "extractionSeconds": 461.448
  },
  "score": {
    "backend": "codex",
    "scoredAt": "2026-05-02 22:42:47.804+00",
    "subScores": {
      "scqa_arc": 65,
      "action_titles": 57,
      "mece_structure": 66,
      "closing_strength": 60,
      "evidence_quality": 86,
      "clarity_of_thesis": 78,
      "production_quality": 73,
      "visual_storytelling": 81
    },
    "totalScore": 71,
    "coveragePct": 100,
    "explanations": {
      "scqa_arc": "Slides 4-5 establish situation and complication through digital transformation and COVID-driven reprioritization, but the question and answer remain implicit as the deck shifts into a broad analytical investor update.",
      "action_titles": "Action title discipline is uneven: several slides use insight-bearing statements, but many are topic labels such as slide 9, \"Sales\", while slide 4 is stronger with \"Digital Transformation spend will reach an inflection point\".",
      "mece_structure": "The deck covers opportunity, portfolio, go-to-market, and unit economics, but slides 8-18 overlap product, industry, ISV, AI, and competitive lenses rather than forming a clean MECE tree.",
      "closing_strength": "Slides 35-37 provide a reasonable evidence-based recap of execution, margin dynamics, and the generational opportunity, but slide 38 ends with a generic thank-you rather than a clear recommendation or next step.",
      "evidence_quality": "Most major claims are backed by data or external proof points, including IDC share on slide 19, Gartner recognition on slide 14, TAM sizing on slides 8-16, and financial reconciliations in the appendix.",
      "clarity_of_thesis": "The thesis that Salesforce has a generational digital transformation opportunity is identifiable by slides 1, 3, and 4, but it is mostly slogan-led rather than a fully declarative answer in the first five slides.",
      "production_quality": "Branding, charting, footnotes, and appendix discipline are strong, but action-title density is inconsistent and several slides are dense or overcrowded, especially slides 26, 30, and 33.",
      "visual_storytelling": "The deck generally matches message to tool, using TAM charts on slides 8-16, cohort charts on slides 24-26, and margin bridge logic on slides 29-36, though some dense dashboards dilute the story."
    },
    "slidesAnalyzed": 44
  },
  "review": {
    "backend": null,
    "verdict": "This is a solid investor-day strategy deck with a coherent growth proof, but only a mid-strong Storymakers exemplar because the story is more assembled from good sections than driven by consistently sharp action titles.",
    "reviewedAt": "2026-05-01 22:06:16.645+00",
    "slidesSeen": 44,
    "suggestions": [
      "Rewrite slide 3 as a thesis page that states why Salesforce can reach $50B+: market inflection, broadening Customer 360, advantaged GTM, and improving unit economics.",
      "Convert product-section topic titles into action titles, for example changing \"Sales\" to a claim about intelligence, productivity, and Revenue Cloud expanding the Sales Cloud opportunity.",
      "Reframe the main sections into explicit MECE pillars: why the market expands, where Salesforce has advantaged TAM, how GTM converts demand, and why unit economics support durable growth.",
      "Add a transition before slide 27 that names the tension: higher GTM investment pressures near-term P&L but creates better-retaining ARR.",
      "Make slide 37 the final persuasive close and follow it with one explicit investor takeaway or management commitment instead of ending on a generic thank-you."
    ],
    "closingScore": 64,
    "openingScore": 70,
    "topStrengths": [
      "Slides 4-8 quickly establish a credible macro setup around digital transformation, C-suite reprioritization, Customer 360, and expanding TAM.",
      "Slides 23-33 form the strongest analytical chain, moving from GTM playbook to cohort expansion to unit economic margin improvement.",
      "The repeated \"Generational Opportunity\" motif on slides 1, 20, and 37 gives the deck a recognizable through-line and investor-day coherence."
    ],
    "topWeaknesses": [
      "The core thesis is not stated as a single answer in the opening; slides 1 and 3 are evocative but not specific enough.",
      "Slides 9-16 read as a product-by-product TAM catalog, which weakens the MECE story spine.",
      "The close lacks a concrete call to action, ending with branded wrap-up and thank-you slides rather than a final investor commitment or decision."
    ],
    "narrativeScore": 74,
    "pillarCritique": "The section dividers are directionally MECE at the highest level: \"Defining a Generational Opportunity\" covers why the market exists, while \"Capturing the Opportunity\" covers how Salesforce will execute. Within those sections, however, several runs behave more like product and metric inventories than clean argument pillars.",
    "closingCritique": "The last 5 non-appendix slides, especially slides 35-37, reinforce execution, margin dynamics, and the $50B+ ambition, but the formal close is mostly \"Wrapping Up\" and \"Thank You.\" There is no explicit investor call to action or memorable recommendation beyond confidence in the growth target.",
    "openingCritique": "The first 5 slides establish stakes with the \"Generational Opportunity\" theme and the digital transformation inflection point on slide 4, but the answer is still thematic rather than thesis-grade. The hook is present, yet it does not fully state why Salesforce will win or what investors should believe until later slides.",
    "extractionSeconds": 72.147,
    "narrativeCritique": "The deck has a clear setup -> tension -> analysis -> resolution arc: slides 4-8 define the digital transformation opportunity, slides 9-20 size and validate Salesforce's right to win, and slides 21-33 explain how GTM and unit economics capture it. The main missing act is a sharper upfront complication and answer, since investor concerns around Slack, margin pressure, and the $50B path are implied rather than crisply framed early.",
    "titleQualityScore": 58,
    "titleQualityCritique": "Title quality is mixed: slide 4's \"Digital Transformation spend will reach an inflection point\" and slide 33's margin-pressure title are insight-bearing, but many slides use topic labels such as \"Sales\" on slide 9, \"Service\" on slide 10, and \"Competitive Advantage\" on slide 18. Several action titles simply repeat the topic rather than making a defensible claim."
  },
  "activistThesis": null,
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "title": "Includes Salesforce mascot Astro.",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/hMFJU1yaT3XH53RGD_1JsqaNnjt84_wmBY-yBzaMl3k/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy80ZmE2YzFmOTczM2E3YmMxL3AwMDEuanBn",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 21,
        "componentCount": 5,
        "textChars": 165,
        "nDataPoints": 0,
        "notes": "Includes Salesforce mascot Astro.",
        "elementsJson": [
          "headline_text",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:16.996+00",
          "seconds": 2.666,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/1",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-1",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.4,
            "w": 0.2,
            "x": 0.8,
            "y": 0.5
          },
          "kind": "image",
          "text": "Salesforce mascot Astro",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:16.996+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ccfba125-baed-422d-89c4-10dd94011fec",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.05,
            "y": 0.75
          },
          "kind": "paragraph",
          "text": "Mark Hawkins, President and CFO",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:16.996+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a8fdbdf2-2587-4c4e-be18-1d0403d6e024",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.3,
            "y": 0.75
          },
          "kind": "paragraph",
          "text": "Evan Goldstein, SVP, Investor Relations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:16.996+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e5348429-5557-40d3-a7b2-e0d95d7f9260",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.6,
            "x": 0.05,
            "y": 0.35
          },
          "kind": "title",
          "text": "Generational Opportunity; Building on our Core Strength",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:16.996+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6dbcd322-6ad8-4dc9-b43b-db6c345280d4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.05,
            "y": 0.55
          },
          "kind": "title",
          "text": "Investor Day 2020",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:16.996+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "68aebd58-5ae7-48a6-a917-e11328071330",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Slide recipe: Cover",
            "slug": "cover-slide",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
            "version": 1,
            "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
            "description": "The first ten seconds. Build it deliberately.",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "bc292995-8a4e-48c1-bed6-6b7c941041a3",
          "evidence": "Investor Day 2020",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 22:12:20.3156+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/glQpx9Y6dB10AamGzFvW4r9TC17Bj-lCEgJ-yGi2dwk/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy80ZmE2YzFmOTczM2E3YmMxL3AwMDEuanBn",
      "imagePathAlt": "https://imgproxy.kitesheet.com/T1khWZ0YMYqbgUBTjy_AB8B9G_eqjNURSmaWGoYvwzc/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy80ZmE2YzFmOTczM2E3YmMxL3AwMDEucG5n",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/73ztAHMq4hs4rAXOWTthbHETLfuaNEcycsvynkNzVOI/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy80ZmE2YzFmOTczM2E3YmMxL3AwMDEucG5n"
    },
    {
      "page": 2,
      "type": "setup",
      "title": "Includes specific references to the Slack acquisition, SEC filings (Form S-4, 10-K, 8-K), and contact information for investor relations.",
      "function": "front_matter",
      "rawType": "appendix_disclosure",
      "block": null,
      "metadata": {
        "slideType": "appendix_disclosure",
        "slideTypeCanon": {
          "name": "Appendix disclosure",
          "slug": "appendix_disclosure",
          "status": "active",
          "canonId": "019de52d-07b2-7549-8e8b-932a19f6e616",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 11,
        "componentCount": 3,
        "textChars": 173,
        "nDataPoints": 0,
        "notes": "Includes specific references to the Slack acquisition, SEC filings (Form S-4, 10-K, 8-K), and contact information for investor relations.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:19.491+00",
          "seconds": 4.821,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/2",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-2",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.8,
            "w": 0.9,
            "x": 0.05,
            "y": 0.15
          },
          "kind": "disclaimer",
          "text": "Safe harbor statement under the Private Securities Litigation Reform Act of 1995. This presentation contains forward-looking statements...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.491+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "42c491a7-2275-43d0-b1a3-5bdc139e789d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.06,
            "x": 0.92,
            "y": 0.05
          },
          "kind": "image",
          "text": "salesforce",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.491+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7924e501-350a-4a67-9a26-2e7f4a98413d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.45,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Forward-Looking Statement",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.491+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0f27c14e-6f93-4ae0-8573-fe10ef814109",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "title": "Features Salesforce branding characters (Astro and Codey).",
      "function": "front_matter",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 14,
        "componentCount": 4,
        "textChars": 134,
        "nDataPoints": 0,
        "notes": "Features Salesforce branding characters (Astro and Codey).",
        "elementsJson": [
          "headline_text",
          "headshot",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:17.262+00",
          "seconds": 2.522,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/3",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-3",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.25,
            "w": 0.15,
            "x": 0.05,
            "y": 0.65
          },
          "kind": "image",
          "text": "Mark Hawkins",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:17.262+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "04100b8c-78b8-4b03-8326-5d0e32b862ca",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.95,
            "w": 0.45,
            "x": 0.55,
            "y": 0.05
          },
          "kind": "image",
          "text": "Salesforce characters Astro and Codey in a forest setting",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:17.262+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "12333991-6928-4ae2-9b9c-01309abedca3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.2,
            "x": 0.16,
            "y": 0.7
          },
          "kind": "paragraph",
          "text": "Mark Hawkins\nPresident and CFO",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:17.262+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "13715f6e-b9b0-4fbb-ae76-68ff10fbfa3b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.45,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "title",
          "text": "Defining a Generational Opportunity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:17.262+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "084ac078-a83a-4273-8b99-fb216b530e49",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Slide recipe: Cover",
            "slug": "cover-slide",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
            "version": 1,
            "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
            "description": "The first ten seconds. Build it deliberately.",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "54e5aa84-da08-4c55-a460-121c05d7d21f",
          "evidence": "Defining a Generational Opportunity",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 22:12:20.445447+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 4,
      "type": "analysis",
      "title": "The slide uses two distinct charts to illustrate the shift toward digital transformation.",
      "function": "analyze_data",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 55,
        "componentCount": 7,
        "textChars": 399,
        "nDataPoints": 12,
        "notes": "The slide uses two distinct charts to illustrate the shift toward digital transformation.",
        "elementsJson": [
          "headline_text",
          "bar_chart_stacked",
          "line_chart"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:17.462+00",
          "seconds": 2.583,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/4",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-4",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.4,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Worldwide Nominal GDP Driven by Digitally Transformed vs Other Enterprises ($T)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:17.462+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5fbaefd6-a87c-40d5-b184-01effde276fe",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.45,
            "x": 0.48,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Worldwide DX Spending vs Other ($T)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:17.462+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "02fe9b41-7e38-4b4e-9371-91e4e79a5e9b",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Digital Transformation Spending: $2.39T",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:57+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a97a-7aa4930a3747",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.45,
            "x": 0.48,
            "y": 0.85
          },
          "kind": "source-note",
          "text": "Source: IDC Worldwide Digital Transformation Spending Guide, Nov 2020 (V2 2020)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:17.462+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b57c2beb-3a7e-4140-b9b0-a49ab1c73e5d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.05,
            "y": 0.85
          },
          "kind": "source-note",
          "text": "Source: IDC, Business Resiliency: A Stop on the Way to the Future Enterprise, Aug 2020.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:17.462+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b7f4508f-cdd0-4fe7-856f-00c047e1e4cd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.5,
            "x": 0.04,
            "y": 0.12
          },
          "kind": "title",
          "text": "Digital Transformation spend will reach an inflection point",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:17.462+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "125f390f-d168-4653-9f41-2c7246cf8452",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.04,
            "y": 0.06
          },
          "kind": "title",
          "text": "The Future Enterprise",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:17.462+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6a333bd6-773a-40a7-9165-d17589d7f90c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-27de-73e8-b8f0-bcb1b726dae1",
          "evidence": "title states insight: spending will reach inflection",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2835-74f9-b0a3-2663d5afa0b4",
          "evidence": "$2.39T metric annotated on chart",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-280b-71da-89ce-9970edc76e05",
          "evidence": "stacked bar + line for time-series share",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "feed14e3-be24-4a18-8c5a-d966b63b4abb",
          "evidence": "Worldwide Nominal GDP Driven by Digitally Transformed vs Other Enterprises ($T)",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:12:20.52957+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Data Story Arc",
            "slug": "data-story-arc",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
            "version": 1,
            "bodyDocId": null,
            "description": "Context → Conflict → Insight → Implication structure for data narratives",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "f57e2e44-de07-42d6-8192-816d0702c8da",
          "evidence": "Digital Transformation spend will reach an inflection point",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:12:20.571848+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Situation & Context",
          "beatId": "019de935-2466-77c3-9038-e03f25629475",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "DX inflection, COVID reprioritization, values, Customer 360 intro",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 5,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Problem",
          "beatId": "019de935-2565-759f-9082-457a8f6984bf",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "DX inflection + reprioritized C-suite agenda",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        },
        {
          "to": 6,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Why Now",
          "beatId": "019de935-25ba-700c-830e-e900925192e1",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Inflection point in DX spend, COVID trigger",
          "position": 3,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 6,
          "from": 4,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "019de935-26b7-7111-805f-8681ae6be324",
          "evidence": "DX spend inflection (p.4) + COVID-driven C-suite reprioritization (p.5) + values framing (p.6) sets the urgency context.",
          "position": 1,
          "objective": "Establish why the digital-transformation window is open now",
          "confidence": 82,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 5,
      "type": "setup",
      "title": "The chart displays 9 initiatives ranked by priority on a scale of 1.0 to 4.0.",
      "function": "prioritize",
      "rawType": "initiative_list",
      "block": null,
      "metadata": {
        "slideType": "initiative_list",
        "slideTypeCanon": {
          "name": "Initiative list",
          "slug": "initiative_list",
          "status": "active",
          "canonId": "019de52d-0caf-770e-9b91-b99239121f50",
          "version": 1,
          "description": null
        },
        "function": "prioritize",
        "functionCanon": {
          "name": "Prioritize",
          "slug": "prioritize",
          "status": "active",
          "canonId": "019de52d-1519-74b0-bca0-2b0217b641fa",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 53,
        "componentCount": 6,
        "textChars": 560,
        "nDataPoints": 9,
        "notes": "The chart displays 9 initiatives ranked by priority on a scale of 1.0 to 4.0.",
        "elementsJson": [
          "headline_text",
          "bar_chart_horizontal",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:20.881+00",
          "seconds": 5.762,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/5",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-5",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.3,
            "x": 0.65,
            "y": 0.6
          },
          "kind": "callout",
          "text": "As a result of the COVID-19 pandemic, how much will your organization be prioritizing the following initiatives for the rest of 2020 and into 2021?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.881+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c1a7ed94-13c6-4844-8f82-4f8989b08018",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.6,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Prioritization of initiatives from 1.0 to 4.0",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.881+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7d6618ce-a624-41ca-82f9-ee2f4141dd55",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.2,
            "x": 0.7,
            "y": 0.4
          },
          "kind": "image",
          "text": "IDC",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.881+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d9c911d4-3496-4c74-8ae0-9b770738827f",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Priority Score: 4.0",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a974-37cc6302a170",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.92
          },
          "kind": "source-note",
          "text": "Source: IDC, Business Resiliency: A Stop on the Way to the Future Enterprise, Doc # US46760620, August 2020. IDC COVID-19 Impact on IT Spending Survey. Survey conducted during 7th May to 15th May 2020 period. Rating scale of 1 (lowest priority) to 4 (highest priority). N=908 global technology leaders.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.881+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "53b42375-3b76-46b4-a8ac-c3b2bfcd5f8c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.5,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "C-Suite Agenda Items Have Been Reprioritized",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.881+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a3f35f66-280f-4c2b-84f8-65eca8a3e53d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Anchoring Bias",
            "slug": "anchoring-bias",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9254-73de-8f1b-c7250f8f4c9c",
            "version": 1,
            "bodyDocId": null,
            "description": "First piece of information becomes reference point for all subsequent judgments",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect",
            "Storyteller"
          ],
          "matchId": "019de935-28b3-757f-85bf-17140871b8c5",
          "evidence": "Resiliency anchored at top of priority list",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 60,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-285f-74af-8a75-6eeee323bdb1",
          "evidence": "title is the takeaway: agenda has been reprioritized",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Authority Bias",
            "slug": "authority-bias",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
            "version": 1,
            "bodyDocId": null,
            "description": "Expert opinions are weighted more heavily - cite credible sources",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Architect",
            "Storyteller"
          ],
          "matchId": "019de935-2888-7148-a9cd-f7f09a5b5f4e",
          "evidence": "IDC survey cited as source",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "bb1fe8b9-4ada-4185-bf38-8c76828b38fe",
          "evidence": "Prioritization of initiatives from 1.0 to 4.0",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:12:20.660551+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Situation & Context",
          "beatId": "019de935-2466-77c3-9038-e03f25629475",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "DX inflection, COVID reprioritization, values, Customer 360 intro",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 5,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Problem",
          "beatId": "019de935-2565-759f-9082-457a8f6984bf",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "DX inflection + reprioritized C-suite agenda",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        },
        {
          "to": 6,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Why Now",
          "beatId": "019de935-25ba-700c-830e-e900925192e1",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Inflection point in DX spend, COVID trigger",
          "position": 3,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 6,
          "from": 4,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "019de935-26b7-7111-805f-8681ae6be324",
          "evidence": "DX spend inflection (p.4) + COVID-driven C-suite reprioritization (p.5) + values framing (p.6) sets the urgency context.",
          "position": 1,
          "objective": "Establish why the digital-transformation window is open now",
          "confidence": 82,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "setup",
      "title": "The slide uses a 'trailblazer' theme consistent with Salesforce branding.",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 44,
        "componentCount": 6,
        "textChars": 490,
        "nDataPoints": 0,
        "notes": "The slide uses a 'trailblazer' theme consistent with Salesforce branding.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "callout_box",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:20.784+00",
          "seconds": 5.507,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/6",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-6",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.04,
            "w": 0.268,
            "x": 0.264,
            "y": 0.313
          },
          "kind": "callout",
          "text": "Our Vision",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.784+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dad70cb2-2f1e-4c4b-885d-d1058d71da50",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "Leading with our values, Salesforce is the trusted guide accelerating customer success in the new all-digital, work-anywhere economy with Customer 360.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a974-182a0b1930b5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.25,
            "x": 0.72,
            "y": 0.37
          },
          "kind": "image",
          "text": "Core Values Shield: Trust, Customer Success, Innovation, Equality",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Infographic",
              "slug": "infographic",
              "status": "active",
              "canonId": "019de52c-fe26-750c-9d7d-9f34e21324e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "infographic",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.784+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8f014a75-60a1-4f68-8c91-07ac02531601",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.68,
            "x": 0.05,
            "y": 0.43
          },
          "kind": "paragraph",
          "text": "Leading with our values, Salesforce is the trusted guide accelerating customer success in the new all-digital, work-anywhere economy with Customer 360. We are the #1 CRM #1 Analytics #1 Integration company.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.784+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "36e51d90-de79-48c9-9a75-0596fb38a708",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.05,
            "y": 0.15
          },
          "kind": "title",
          "text": "Ambitious vision grounded in core values",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.784+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eec46d78-5379-4543-97f0-046f0d433350",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.35,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Values Drive Value",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.784+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ccffd8f5-a527-40ac-9920-0fc35316ac15",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Core Message Extraction",
            "slug": "core-message-extraction",
            "status": "active",
            "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
            "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
            "version": 1,
            "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
            "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-28de-7271-b78f-dfba871e28db",
          "evidence": "callout distills 'Values Drive Value' core thesis",
          "pageRefs": null,
          "priority": null,
          "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "confidence": 65,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
          "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
          "cardinality": null,
          "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
        },
        {
          "tool": {
            "name": "Core Message Extraction",
            "slug": "core-message-extraction",
            "status": "active",
            "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
            "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
            "version": 1,
            "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
            "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "83e6a958-0d20-49d3-91dc-329a9e89a6d4",
          "evidence": "Leading with our values, Salesforce is the trusted guide accelerating customer success in the new all-digital, work-anywhere economy with Customer 360.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:12:20.746186+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
          "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
          "cardinality": null,
          "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
        },
        {
          "tool": {
            "name": "Emotional Appeal",
            "slug": "emotional-appeal",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
            "version": 1,
            "bodyDocId": null,
            "description": "Connecting to audience feelings rather than just logic",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de935-2908-75bd-9933-a0d9abe69ba9",
          "evidence": "Trailblazer imagery + values language",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 60,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Situation & Context",
          "beatId": "019de935-2466-77c3-9038-e03f25629475",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "DX inflection, COVID reprioritization, values, Customer 360 intro",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 7,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Solution",
          "beatId": "019de935-2590-74ed-a4ea-5c5c5f5a1b92",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Values + Customer 360 platform",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        },
        {
          "to": 6,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Why Now",
          "beatId": "019de935-25ba-700c-830e-e900925192e1",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Inflection point in DX spend, COVID trigger",
          "position": 3,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 6,
          "from": 4,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "019de935-26b7-7111-805f-8681ae6be324",
          "evidence": "DX spend inflection (p.4) + COVID-driven C-suite reprioritization (p.5) + values framing (p.6) sets the urgency context.",
          "position": 1,
          "objective": "Establish why the digital-transformation window is open now",
          "confidence": 82,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "appendix",
      "title": "The slide uses a hub-and-spoke diagram to illustrate the integration of Slack into the Salesforce product suite.",
      "function": "present_framework",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 25,
        "componentCount": 4,
        "textChars": 380,
        "nDataPoints": 0,
        "notes": "The slide uses a hub-and-spoke diagram to illustrate the integration of Slack into the Salesforce product suite.",
        "elementsJson": [
          "headline_text",
          "photo",
          "icon_grid",
          "footnote"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:18.092+00",
          "seconds": 2.699,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/7",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-7",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.8,
            "w": 0.5,
            "x": 0.45,
            "y": 0.08
          },
          "kind": "diagram",
          "text": "Hub-and-spoke diagram with Slack at the center and 10 surrounding business functions (Sales, Service, Marketing, Commerce, Analytics, Integration, Platform, Industries, Learning, Employees, Partners, Success)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Hub and spoke",
              "slug": "hub-spoke",
              "status": "active",
              "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "hub-spoke",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.092+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "488ecd1f-d5a9-49ea-baf8-d1425ed4b7d2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.23,
            "y": 0.9
          },
          "kind": "disclaimer",
          "text": "*Subject to the closing of the proposed acquisition of Slack, anticipated in the fiscal quarter ending July 31. 2021.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.092+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "88010ce6-2d6f-43f6-bde5-1f6fe4d4ec32",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.07,
            "y": 0.53
          },
          "kind": "paragraph",
          "text": "(After Slack transaction closes)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.092+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7cde3d99-1521-4236-b594-84e0d7263081",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.3,
            "x": 0.07,
            "y": 0.38
          },
          "kind": "title",
          "text": "Salesforce Customer 360",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.092+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8b80dce2-7ed8-4a88-9b0b-d3aa8714504d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Focal Point",
            "slug": "focal-point",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b9d2-7535-ad41-3b1a87fa7a93",
            "version": 1,
            "bodyDocId": null,
            "description": "Creating single point of visual emphasis",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2986-7276-9b14-ab754f1c3e9b",
          "evidence": "single Slack hub draws the eye",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de935-2932-75ea-bcc5-5b997a0f6404",
          "evidence": "Hub-and-spoke wheel with Slack at center as metaphor for unified platform",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-295d-737f-bfc3-e9331b72d505",
          "evidence": "central Slack logo + radial spokes label products",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019de935-32ed-736d-899f-30d51711fece",
          "evidence": "wheel with Slack at hub, 12 product spokes (Sales, Service, Marketing, etc.)",
          "framework": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "Flywheel / Hub-and-Spoke"
        },
        {
          "matchId": "6bbb2bbd-c2b5-4cf0-8022-2bdb44cee2fb",
          "evidence": "Central node (Slack) connected to peripheral nodes (Salesforce products)",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:05:18.092+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "hub-spoke"
        }
      ],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Situation & Context",
          "beatId": "019de935-2466-77c3-9038-e03f25629475",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "DX inflection, COVID reprioritization, values, Customer 360 intro",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 7,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Solution",
          "beatId": "019de935-2590-74ed-a4ea-5c5c5f5a1b92",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Values + Customer 360 platform",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 8,
      "type": "resolution",
      "title": "The chart uses a stacked bar format to visualize the composition and growth of the TAM over time, with icons representing each segment.",
      "function": "size_opportunity",
      "rawType": "market_sizing",
      "block": null,
      "metadata": {
        "slideType": "market_sizing",
        "slideTypeCanon": {
          "name": "Market sizing",
          "slug": "market_sizing",
          "status": "active",
          "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 64,
        "componentCount": 8,
        "textChars": 465,
        "nDataPoints": 6,
        "notes": "The chart uses a stacked bar format to visualize the composition and growth of the TAM over time, with icons representing each segment.",
        "elementsJson": [
          "headline_text",
          "subtitle_text",
          "big_number",
          "bar_chart_stacked",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:18.323+00",
          "seconds": 2.926,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/8",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-8",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.6,
            "x": 0.08,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Stacked bar chart showing TAM growth by segment from FY21 to FY25",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "bar-stacked-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.323+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8c17cffc-4c91-4838-90e3-7353705ded87",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.8,
            "x": 0.08,
            "y": 0.85
          },
          "kind": "disclaimer",
          "text": "Calculations performed by Salesforce and graphics created by Salesforce based on Gartner research. Refer to appendix slide 'Gartner Content Details' for details on the calculations performed.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.323+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a839bd74-ada8-4eb4-bdde-8e0ae5c77be8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.1,
            "x": 0.05,
            "y": 0.8
          },
          "kind": "legend",
          "text": "Sales, Service, Commerce, Marketing, Platform, Integration, Analytics",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.323+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b549d370-e69c-4387-9990-0a6d9beaaff1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.15,
            "x": 0.8,
            "y": 0.55
          },
          "kind": "metric",
          "text": "11% FY21-FY25 4YR CAGR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.323+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5942c250-4a69-4aa2-aebc-b337832e9a03",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.2,
            "x": 0.1,
            "y": 0.15
          },
          "kind": "metric",
          "text": "$175B FY25 Total Addressable Market",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.323+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5ac9871f-ef74-4ad0-b272-4ec6448d299a",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "TAM: $175B",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a975-7f563ef0de00",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Portfolio of Expanding TAMs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.323+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0b9bbf18-faf4-42ea-ace1-26d8b4bbeaf2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.05,
            "y": 0.1
          },
          "kind": "title",
          "text": "Total Addressable Market growth from FY21-FY25",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.323+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c7bd93bb-fe33-4a20-bcbb-1cae948030d7",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-29b0-718c-931b-c708e95a442e",
          "evidence": "title 'Portfolio of Expanding TAMs' states the message",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 82,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2a03-7643-80ce-09689679b5e6",
          "evidence": "$175B and 11% CAGR explicitly called out",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Big Idea Formula",
            "slug": "big-idea-formula",
            "status": "active",
            "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
            "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
            "version": 1,
            "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
            "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "fa261d96-b0b9-4e8f-87ee-7c3a47b8c32e",
          "evidence": "$175B FY25 Total Addressable Market",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:12:20.914204+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
          "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-29d9-708b-887f-1fce6126aff1",
          "evidence": "stacked bar chart matches segment sum-of-parts data",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "b16f64fc-7cee-47d9-a245-eb28993e70e6",
          "evidence": "Stacked bar chart showing TAM growth by segment from FY21 to FY25",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:12:20.871718+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Problem & Complication",
          "beatId": "019de935-2490-712a-969d-69d4fd6aff57",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "$175B portfolio of TAMs + vertical/ISV white space to capture",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 16,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Market Size",
          "beatId": "019de935-25e4-72ea-bf1a-70d8dadbde81",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "$175B FY25 TAM, vertical + ISV expansion",
          "position": 4,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 8,
          "loop": {
            "name": "33_build_up",
            "slug": "33-build-up",
            "status": "active",
            "bestFor": "Pricing justification, cost estimation, market sizing",
            "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
            "description": "Start from zero and add components to arrive at a total",
            "familyLabel": null
          },
          "matchId": "019de935-26e1-738e-ba71-0aa6444bce50",
          "evidence": "p.8 names $175B total then pp.9-13 add Sales/Service/Marketing/Platform/Analytics segments - exact build-up structure.",
          "position": 2,
          "objective": "Build the $175B opportunity from segment-level TAMs",
          "confidence": 88,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 9,
      "type": "resolution",
      "title": "Includes mascot imagery and specific Salesforce product pillars.",
      "function": "size_opportunity",
      "rawType": "market_sizing",
      "block": null,
      "metadata": {
        "slideType": "market_sizing",
        "slideTypeCanon": {
          "name": "Market sizing",
          "slug": "market_sizing",
          "status": "active",
          "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 60,
        "componentCount": 7,
        "textChars": 562,
        "nDataPoints": 5,
        "notes": "Includes mascot imagery and specific Salesforce product pillars.",
        "elementsJson": [
          "bar_chart_grouped",
          "icon_grid",
          "photo",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:19.053+00",
          "seconds": 3.347,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/9",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-9",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.62,
            "y": 0.28
          },
          "kind": "callout",
          "text": "Growth Opportunity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.053+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3cb6bfef-a895-4b48-b04e-672d5479b39a",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "Growth Opportunity: System of Intelligence, Rep Productivity, Revenue Cloud, Industry Products.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:47+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a975-d285ffa6e4dd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.48,
            "x": 0.04,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Revenue and TAM growth from FY17 to FY25",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.053+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f3de2da2-f2de-439f-843b-61d192f3abab",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.5,
            "x": 0.04,
            "y": 0.91
          },
          "kind": "disclaimer",
          "text": "Calculations performed by Salesforce and graphics created by Salesforce based on Gartner research. Refer to appendix slide \"Gartner Content Details\" for details on the calculations performed. 4 Year CAGR for revenue based on restated FY17 ASC 606 revenue by cloud data, FY21 revenue represents Q3 FY21 revenue annualized.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.053+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "40639eab-d3a4-4ef9-8d40-c6925e9ad3c3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.3,
            "x": 0.62,
            "y": 0.35
          },
          "kind": "list",
          "text": "System of Intelligence, Rep Productivity, Revenue Cloud, Industry Products",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.053+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "862f09b9-6902-4c5a-ac87-0d92d4aad86d",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "TAM: $21B",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:47+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a975-d6d824e6e3ce",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.08,
            "x": 0.16,
            "y": 0.17
          },
          "kind": "title",
          "text": "Sales",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.053+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4f3fedf3-672d-44e5-8cf6-38675e326fd9",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2a58-70c3-bbf3-05fc722c6cad",
          "evidence": "grouped bar comparing revenue vs TAM",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "14cc10a0-00ce-4369-86f3-71cce3482614",
          "evidence": "Revenue and TAM growth from FY17 to FY25",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:12:20.999227+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Small Multiples",
            "slug": "small-multiples",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
            "version": 1,
            "bodyDocId": null,
            "description": "Repeating similar charts for comparison across categories or time",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2a2e-72be-b229-af553e20f851",
          "evidence": "repeats segment template (revenue vs FY25 TAM bars)",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Problem & Complication",
          "beatId": "019de935-2490-712a-969d-69d4fd6aff57",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "$175B portfolio of TAMs + vertical/ISV white space to capture",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 16,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Market Size",
          "beatId": "019de935-25e4-72ea-bf1a-70d8dadbde81",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "$175B FY25 TAM, vertical + ISV expansion",
          "position": 4,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 8,
          "loop": {
            "name": "33_build_up",
            "slug": "33-build-up",
            "status": "active",
            "bestFor": "Pricing justification, cost estimation, market sizing",
            "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
            "description": "Start from zero and add components to arrive at a total",
            "familyLabel": null
          },
          "matchId": "019de935-26e1-738e-ba71-0aa6444bce50",
          "evidence": "p.8 names $175B total then pp.9-13 add Sales/Service/Marketing/Platform/Analytics segments - exact build-up structure.",
          "position": 2,
          "objective": "Build the $175B opportunity from segment-level TAMs",
          "confidence": 88,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 10,
      "type": "resolution",
      "title": "Includes Salesforce revenue vs TAM comparison and specific growth drivers for the Service segment.",
      "function": "size_opportunity",
      "rawType": "market_sizing",
      "block": null,
      "metadata": {
        "slideType": "market_sizing",
        "slideTypeCanon": {
          "name": "Market sizing",
          "slug": "market_sizing",
          "status": "active",
          "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 49,
        "componentCount": 6,
        "textChars": 470,
        "nDataPoints": 7,
        "notes": "Includes Salesforce revenue vs TAM comparison and specific growth drivers for the Service segment.",
        "elementsJson": [
          "bar_chart_grouped",
          "icon_grid",
          "footnote",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:17.97+00",
          "seconds": 2.257,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/10",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-10",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Growth Opportunity: Omni-channel Engagement, Service Intelligence, Industry Products, and Field Service Lightning.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:57+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a97a-a1b888199f41",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.45,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Revenue and TAM growth from FY17 to FY25",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:17.97+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e2f8ca34-b811-4bd4-98ea-8bb5ced88ca9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.45,
            "x": 0.05,
            "y": 0.91
          },
          "kind": "disclaimer",
          "text": "Calculations performed by Salesforce and graphics created by Salesforce based on Gartner research. Refer to appendix slide 'Gartner Content Details' for details on the calculations performed.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:17.97+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d4d81af9-e80b-4dee-82c0-67a275ce31d3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.3,
            "x": 0.62,
            "y": 0.28
          },
          "kind": "list",
          "text": "Growth Opportunity: Omni-channel Engagement, Service Intelligence, Industry Products, Field Service Lightning",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:17.97+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "166895f9-9dc2-4b66-bcec-bb8d86886cfc",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "TAM: $32B",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:57+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a97a-a569b63d61e8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.11,
            "x": 0.148,
            "y": 0.175
          },
          "kind": "title",
          "text": "Service",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:17.97+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "39aa9c5f-059a-459e-81d9-ec3402d79c38",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "956bd735-3d6c-4e41-898c-1f9ccd175bd1",
          "evidence": "Revenue and TAM growth from FY17 to FY25",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:12:21.084788+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Small Multiples",
            "slug": "small-multiples",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
            "version": 1,
            "bodyDocId": null,
            "description": "Repeating similar charts for comparison across categories or time",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2a84-7571-bf22-1d14d8140e52",
          "evidence": "same template as Sales segment slide",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 72,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Problem & Complication",
          "beatId": "019de935-2490-712a-969d-69d4fd6aff57",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "$175B portfolio of TAMs + vertical/ISV white space to capture",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 16,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Market Size",
          "beatId": "019de935-25e4-72ea-bf1a-70d8dadbde81",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "$175B FY25 TAM, vertical + ISV expansion",
          "position": 4,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 8,
          "loop": {
            "name": "33_build_up",
            "slug": "33-build-up",
            "status": "active",
            "bestFor": "Pricing justification, cost estimation, market sizing",
            "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
            "description": "Start from zero and add components to arrive at a total",
            "familyLabel": null
          },
          "matchId": "019de935-26e1-738e-ba71-0aa6444bce50",
          "evidence": "p.8 names $175B total then pp.9-13 add Sales/Service/Marketing/Platform/Analytics segments - exact build-up structure.",
          "position": 2,
          "objective": "Build the $175B opportunity from segment-level TAMs",
          "confidence": 88,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 11,
      "type": "resolution",
      "title": "Includes Salesforce branding and mascot (Astro).",
      "function": "size_opportunity",
      "rawType": "market_sizing",
      "block": null,
      "metadata": {
        "slideType": "market_sizing",
        "slideTypeCanon": {
          "name": "Market sizing",
          "slug": "market_sizing",
          "status": "active",
          "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 55,
        "componentCount": 7,
        "textChars": 417,
        "nDataPoints": 7,
        "notes": "Includes Salesforce branding and mascot (Astro).",
        "elementsJson": [
          "bar_chart_stacked",
          "callout_box",
          "icon_grid",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:18.946+00",
          "seconds": 3.195,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/11",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-11",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.6,
            "y": 0.25
          },
          "kind": "callout",
          "text": "Growth Opportunity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.946+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "da9d59e4-9536-4efa-a8f3-99fdac8f2646",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "Customer Data Platform is the Single Source of Truth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a975-267aeb9876c3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.45,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Market sizing chart showing TAM growth from $12B to $41B",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.946+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "052697d5-44c7-469c-b64a-7fca9968ded5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.5,
            "x": 0.05,
            "y": 0.9
          },
          "kind": "disclaimer",
          "text": "Calculations performed by Salesforce and graphics created by Salesforce based on Gartner research. Refer to appendix slide 'Gartner Content Details' for details on the calculations performed.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.946+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7d21ade3-9812-4131-bc86-a81175d91216",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.3,
            "x": 0.6,
            "y": 0.35
          },
          "kind": "list",
          "text": "Audiences 360, B2C+B2B Commerce, Payments Powered by Stripe, GMV Growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.946+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9aa7c28b-3d60-424a-876e-00424e652803",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "TAM: $41B",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a975-2b9824407284",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.15,
            "y": 0.18
          },
          "kind": "title",
          "text": "Marketing & Commerce",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.946+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a1f212ce-b5b1-4d1b-af57-fd039ff03909",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Small Multiples",
            "slug": "small-multiples",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
            "version": 1,
            "bodyDocId": null,
            "description": "Repeating similar charts for comparison across categories or time",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2aad-72fe-873d-47e770799506",
          "evidence": "same template repeats for Marketing & Commerce",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 72,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Problem & Complication",
          "beatId": "019de935-2490-712a-969d-69d4fd6aff57",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "$175B portfolio of TAMs + vertical/ISV white space to capture",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 16,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Market Size",
          "beatId": "019de935-25e4-72ea-bf1a-70d8dadbde81",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "$175B FY25 TAM, vertical + ISV expansion",
          "position": 4,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 8,
          "loop": {
            "name": "33_build_up",
            "slug": "33-build-up",
            "status": "active",
            "bestFor": "Pricing justification, cost estimation, market sizing",
            "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
            "description": "Start from zero and add components to arrive at a total",
            "familyLabel": null
          },
          "matchId": "019de935-26e1-738e-ba71-0aa6444bce50",
          "evidence": "p.8 names $175B total then pp.9-13 add Sales/Service/Marketing/Platform/Analytics segments - exact build-up structure.",
          "position": 2,
          "objective": "Build the $175B opportunity from segment-level TAMs",
          "confidence": 88,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "resolution",
      "title": "Includes mascot Astro, branding elements, and detailed footnotes regarding methodology.",
      "function": "size_opportunity",
      "rawType": "market_sizing",
      "block": null,
      "metadata": {
        "slideType": "market_sizing",
        "slideTypeCanon": {
          "name": "Market sizing",
          "slug": "market_sizing",
          "status": "active",
          "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 74,
        "componentCount": 8,
        "textChars": 765,
        "nDataPoints": 7,
        "notes": "Includes mascot Astro, branding elements, and detailed footnotes regarding methodology.",
        "elementsJson": [
          "bar_chart_vertical",
          "icon_grid",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:22.165+00",
          "seconds": 6.345,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/12",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-12",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.62,
            "y": 0.28
          },
          "kind": "callout",
          "text": "Growth Opportunity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.165+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d36b0315-937e-4ae0-9178-3d652a22e4c8",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "Shield (Data and Security) ARR of >$500m growing 30%.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a974-66ca5bd3c17e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.48,
            "x": 0.04,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Revenue and TAM growth from FY17 to FY25",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.165+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "db4766cd-4da1-4277-bcd5-d06206759ec9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.12,
            "x": 0.02,
            "y": 0.02
          },
          "kind": "image",
          "text": "Astro mascot",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.165+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0265e5d9-f50c-4586-89fa-8ece292a1f0f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.3,
            "x": 0.62,
            "y": 0.35
          },
          "kind": "list",
          "text": "Ecosystem Advantage, Modern Low Code App Dev, Employee Experience & Automation, Shield (Data and Security)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.165+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4318ce2e-c212-40ea-b1d8-a377a890c085",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "TAM: $32B",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a974-681aba1adb68",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.5,
            "x": 0.03,
            "y": 0.91
          },
          "kind": "source-note",
          "text": "Calculations performed by Salesforce and graphics created by Salesforce based on Gartner research. Refer to appendix slide \"Gartner Content Details\" for details on the calculations performed. 4 Year CAGR for revenue based on restated FY17 ASC 606 revenue by cloud data, FY21 revenue represents Q3 FY21 revenue annualized. FY17 and FY21 revenues have been adjusted to remove revenues associated with the Data Cloud as reflected on the following slide. 1 Shield annualized recurring revenue growth based on ending Q3 FY21",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.165+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8c3b2250-8b2d-415c-a460-418d37785507",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.08,
            "x": 0.146,
            "y": 0.175
          },
          "kind": "title",
          "text": "Platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.165+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2785cdc3-ed72-4902-814c-70cb86e56fb8",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Small Multiples",
            "slug": "small-multiples",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
            "version": 1,
            "bodyDocId": null,
            "description": "Repeating similar charts for comparison across categories or time",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2ad6-7472-8e73-e7b598570fd1",
          "evidence": "Platform segment uses repeating layout",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 72,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Problem & Complication",
          "beatId": "019de935-2490-712a-969d-69d4fd6aff57",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "$175B portfolio of TAMs + vertical/ISV white space to capture",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 16,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Market Size",
          "beatId": "019de935-25e4-72ea-bf1a-70d8dadbde81",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "$175B FY25 TAM, vertical + ISV expansion",
          "position": 4,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 8,
          "loop": {
            "name": "33_build_up",
            "slug": "33-build-up",
            "status": "active",
            "bestFor": "Pricing justification, cost estimation, market sizing",
            "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
            "description": "Start from zero and add components to arrive at a total",
            "familyLabel": null
          },
          "matchId": "019de935-26e1-738e-ba71-0aa6444bce50",
          "evidence": "p.8 names $175B total then pp.9-13 add Sales/Service/Marketing/Platform/Analytics segments - exact build-up structure.",
          "position": 2,
          "objective": "Build the $175B opportunity from segment-level TAMs",
          "confidence": 88,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 13,
      "type": "resolution",
      "title": "The slide uses a combination of a bar chart for market sizing and a callout box for strategic growth drivers.",
      "function": "size_opportunity",
      "rawType": "market_sizing",
      "block": null,
      "metadata": {
        "slideType": "market_sizing",
        "slideTypeCanon": {
          "name": "Market sizing",
          "slug": "market_sizing",
          "status": "active",
          "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 50,
        "componentCount": 6,
        "textChars": 487,
        "nDataPoints": 6,
        "notes": "The slide uses a combination of a bar chart for market sizing and a callout box for strategic growth drivers.",
        "elementsJson": [
          "bar_chart_stacked",
          "callout_box",
          "icon_grid",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:20.866+00",
          "seconds": 4.998,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/13",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-13",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.65,
            "w": 0.35,
            "x": 0.6,
            "y": 0.25
          },
          "kind": "callout",
          "text": "Growth Opportunity: Solving Universal Challenge, Proven Products, Democratizing Technology, Synergies",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.866+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "91acff60-d0b0-4835-919a-1d84af1c688d",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "Every digital transformation is a data transformation; Mulesoft $1.2B Annualized Revenue at 37%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a974-7f759a33503b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.45,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Market sizing chart showing revenue and TAM growth from FY17 to FY25",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.866+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f7b6b278-4c41-4b91-ad1b-dff9f8dc798a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.5,
            "x": 0.05,
            "y": 0.9
          },
          "kind": "disclaimer",
          "text": "Calculations performed by Salesforce and graphics created by Salesforce based on Gartner research. Refer to appendix slide “Gartner Content Details” for details on the calculations performed.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.866+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bd76104d-e427-49f5-99e5-0ae39ff02c26",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "TAM: $49B",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a974-8136bf35dc9e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.28,
            "x": 0.13,
            "y": 0.17
          },
          "kind": "title",
          "text": "Analytics & Integration",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.866+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0490ba35-3f0b-4a26-8fe9-997b96dc3701",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Small Multiples",
            "slug": "small-multiples",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
            "version": 1,
            "bodyDocId": null,
            "description": "Repeating similar charts for comparison across categories or time",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2b00-77b9-bcca-3d1b66c7c8df",
          "evidence": "Analytics & Integration segment uses repeating layout",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 72,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Problem & Complication",
          "beatId": "019de935-2490-712a-969d-69d4fd6aff57",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "$175B portfolio of TAMs + vertical/ISV white space to capture",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 16,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Market Size",
          "beatId": "019de935-25e4-72ea-bf1a-70d8dadbde81",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "$175B FY25 TAM, vertical + ISV expansion",
          "position": 4,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 8,
          "loop": {
            "name": "33_build_up",
            "slug": "33-build-up",
            "status": "active",
            "bestFor": "Pricing justification, cost estimation, market sizing",
            "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
            "description": "Start from zero and add components to arrive at a total",
            "familyLabel": null
          },
          "matchId": "019de935-26e1-738e-ba71-0aa6444bce50",
          "evidence": "p.8 names $175B total then pp.9-13 add Sales/Service/Marketing/Platform/Analytics segments - exact build-up structure.",
          "position": 2,
          "objective": "Build the $175B opportunity from segment-level TAMs",
          "confidence": 88,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 14,
      "type": "evidence",
      "title": "The slide serves as a validation of market leadership through third-party analyst recognition.",
      "function": "cite_precedent",
      "rawType": "appendix_disclosure",
      "block": null,
      "metadata": {
        "slideType": "appendix_disclosure",
        "slideTypeCanon": {
          "name": "Appendix disclosure",
          "slug": "appendix_disclosure",
          "status": "active",
          "canonId": "019de52d-07b2-7549-8e8b-932a19f6e616",
          "version": 1,
          "description": null
        },
        "function": "cite_precedent",
        "functionCanon": {
          "name": "Cite precedent",
          "slug": "cite_precedent",
          "status": "active",
          "canonId": "019de52d-142b-714b-86d4-58aad7b568ec",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 24,
        "componentCount": 4,
        "textChars": 363,
        "nDataPoints": 0,
        "notes": "The slide serves as a validation of market leadership through third-party analyst recognition.",
        "elementsJson": [
          "icon_grid",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:18.616+00",
          "seconds": 2.734,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/14",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-14",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.05,
            "y": 0.9
          },
          "kind": "disclaimer",
          "text": "Tableau is a Leader in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms in 2020. Mulesoft is a Leader in the Gartner Magic Quadrant for Enterprise Integration Platform as a Service in 2020. Gartner does not endorse...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.616+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2236f3eb-cf6d-47fc-a691-df607d0f3f7d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.08,
            "x": 0.9,
            "y": 0.88
          },
          "kind": "image",
          "text": "Salesforce logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.616+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "430929b5-cc0e-4a2e-94ba-7f4e496a5dcd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.9,
            "x": 0.05,
            "y": 0.15
          },
          "kind": "list",
          "text": "Sales, Service, Marketing, Commerce, Analytics, Platform, Integration recognitions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.616+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "94cbee40-89af-4704-a766-e6972ff31f27",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.4,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Portfolio Recognition",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.616+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4bc1ae5f-5ee3-4530-8e29-9b937c53b5b8",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Social Proof",
            "slug": "social-proof",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-990d-7620-82b3-6dd286f34568",
            "version": 1,
            "bodyDocId": null,
            "description": "People adapt behavior based on what others do - show adoption and testimonials",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de935-2b7e-75bb-89bd-bea62bb0beab",
          "evidence": "industry analyst recognition signals adoption",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Authority Bias",
            "slug": "authority-bias",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
            "version": 1,
            "bodyDocId": null,
            "description": "Expert opinions are weighted more heavily - cite credible sources",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Architect",
            "Storyteller"
          ],
          "matchId": "019de935-2b54-7696-a09e-08e80e52740d",
          "evidence": "Gartner leader badges across product lines",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 82,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Credibility Transfer",
            "slug": "credibility-transfer",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
            "version": 1,
            "bodyDocId": null,
            "description": "Borrowing authority from trusted sources or vivid details",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de935-2b2a-7177-a0c5-661a20b32c85",
          "evidence": "borrows authority from seven Gartner Magic Quadrants",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "0e957da7-333c-411d-a9f9-c7e5f11be0db",
          "evidence": "Citing Gartner Magic Quadrant leadership to establish market credibility.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:05:18.616+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "frameworkName": "authority-citation"
        }
      ],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Problem & Complication",
          "beatId": "019de935-2490-712a-969d-69d4fd6aff57",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "$175B portfolio of TAMs + vertical/ISV white space to capture",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 16,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Market Size",
          "beatId": "019de935-25e4-72ea-bf1a-70d8dadbde81",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "$175B FY25 TAM, vertical + ISV expansion",
          "position": 4,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 15,
      "type": "analysis",
      "title": "The slide uses a Marimekko-style chart to represent TAM coverage across various industry verticals.",
      "function": "size_opportunity",
      "rawType": "market_landscape",
      "block": null,
      "metadata": {
        "slideType": "market_landscape",
        "slideTypeCanon": {
          "name": "Market landscape",
          "slug": "market_landscape",
          "status": "active",
          "canonId": "019de52d-0b6d-75db-a946-9ac362e3afc2",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 79,
        "componentCount": 11,
        "textChars": 689,
        "nDataPoints": 1,
        "notes": "The slide uses a Marimekko-style chart to represent TAM coverage across various industry verticals.",
        "elementsJson": [
          "marimekko",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:24.976+00",
          "seconds": 8.893,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/15",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-15",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.04,
            "w": 0.2,
            "x": 0.61,
            "y": 0.26
          },
          "kind": "callout",
          "text": "Growth Opportunity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.976+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dd837773-94a9-45e0-8b08-c6d64a1d2cd1",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "Enterprise-scale Industries business; accelerating investments and growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a975-bd03bc570c76",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.48,
            "x": 0.05,
            "y": 0.32
          },
          "kind": "chart",
          "text": "Vertical Software Coverage Map by Industry",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Marimekko",
              "slug": "marimekko",
              "status": "active",
              "canonId": "019de52d-011e-7159-a5b9-a0d1b0386309",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "marimekko",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.976+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1a2d4d93-5106-4f29-86aa-31274fc4fe1f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.1,
            "x": 0.68,
            "y": 0.33
          },
          "kind": "metric",
          "text": "~$2B ARR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.976+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "217cafd2-d903-47eb-9ddb-5d73a2139133",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "ARR: $2B",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a975-c02f668adaab",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.28,
            "x": 0.61,
            "y": 0.72
          },
          "kind": "paragraph",
          "text": "Economic Benefits: Higher ASPs, lower attrition, more new logos and incremental TAM",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.976+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2fa4e131-b48e-4887-9ed6-63ece86d3a22",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.28,
            "x": 0.61,
            "y": 0.55
          },
          "kind": "paragraph",
          "text": "Expanded Portfolio: Continuous innovation; focus on 12 large, regulated industries with poor customer service",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.976+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "81c3a971-0e0a-4f05-b1a9-20483c38aecb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.61,
            "y": 0.37
          },
          "kind": "paragraph",
          "text": "Enterprise-scale Industries business; accelerating investments and growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.976+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e4dd9e66-d552-49f5-a42d-dad4814ff515",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.5,
            "x": 0.01,
            "y": 0.93
          },
          "kind": "source-note",
          "text": "Salesforce Analyst view of TAM Coverage based on TAM divided by sub-industry. 1Reflects approximate annualized recurring revenue as of July 31, 2020 from Salesforce Industry specific products and go-to-market organizations.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.976+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4412d4eb-caa3-4c4c-9863-0d8feb6b369d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.09,
            "y": 0.26
          },
          "kind": "title",
          "text": "Vertical Software Coverage Map by Industry",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.976+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7ee513ae-7059-49ff-8599-cc948cd17168",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.1,
            "x": 0.18,
            "y": 0.17
          },
          "kind": "title",
          "text": "Industries",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.976+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "97ee0073-1ff2-4abd-a259-33372d3edf41",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2ba8-76af-9a33-38022fd8a4e4",
          "evidence": "Marimekko encodes coverage and TAM by industry",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "89c80a5d-fbee-4ab7-bc09-49b7ef41a95c",
          "evidence": "The chart displays industry segments with varying widths and heights to represent TAM size and coverage.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:05:24.976+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "frameworkName": "Marimekko Chart"
        },
        {
          "matchId": "019de935-3318-724f-847f-6d4179fefe92",
          "evidence": "industry vs product Marimekko encodes coverage and TAM in cell sizes",
          "framework": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "frameworkName": "Marimekko / NxN Matrix"
        }
      ],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Problem & Complication",
          "beatId": "019de935-2490-712a-969d-69d4fd6aff57",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "$175B portfolio of TAMs + vertical/ISV white space to capture",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 16,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Market Size",
          "beatId": "019de935-25e4-72ea-bf1a-70d8dadbde81",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "$175B FY25 TAM, vertical + ISV expansion",
          "position": 4,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 16,
          "from": 15,
          "loop": {
            "name": "34_segmentation_split",
            "slug": "34-segmentation-split",
            "status": "active",
            "bestFor": "Customer analysis, market research, resource allocation",
            "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
            "description": "Divide a whole into meaningful segments to reveal hidden patterns",
            "familyLabel": null
          },
          "matchId": "019de935-270c-705d-8ed2-2b19263fcb7f",
          "evidence": "Marimekko by industry (p.15) + heatmap by industry/region (p.16) reveal coverage white space by segment.",
          "position": 3,
          "objective": "Split the opportunity by industry vertical and ISV coverage",
          "confidence": 70,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 16,
      "type": "analysis",
      "title": "The heatmap uses color intensity to represent coverage levels and square size to represent relative TAM size.",
      "function": "size_opportunity",
      "rawType": "market_landscape",
      "block": null,
      "metadata": {
        "slideType": "market_landscape",
        "slideTypeCanon": {
          "name": "Market landscape",
          "slug": "market_landscape",
          "status": "active",
          "canonId": "019de52d-0b6d-75db-a946-9ac362e3afc2",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 61,
        "componentCount": 8,
        "textChars": 528,
        "nDataPoints": 0,
        "notes": "The heatmap uses color intensity to represent coverage levels and square size to represent relative TAM size.",
        "elementsJson": [
          "heatmap",
          "callout_box",
          "logo_grid",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:18.811+00",
          "seconds": 2.547,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/16",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-16",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.65,
            "y": 0.25
          },
          "kind": "callout",
          "text": "Growth Opportunity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.811+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "add55085-4f9d-442b-ad0c-d5af31e8ea59",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "ISV solutions improve customer retention and expansion rates",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:57+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a97a-df1db85111f9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.55,
            "x": 0.05,
            "y": 0.3
          },
          "kind": "chart",
          "text": "AppExchange Coverage Map by Industry & Region",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Heatmap",
              "slug": "heatmap",
              "status": "active",
              "canonId": "019de52d-00cd-71ee-bf36-233b7817c304",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "heatmap",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.811+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8ed64689-f0d8-4999-9ba7-7c0ee97f9fb9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.05,
            "y": 0.85
          },
          "kind": "image",
          "text": "ncino, Veeva, IQVIA, APTTUS, FINANCIALFORCE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo grid",
              "slug": "logo-grid",
              "status": "active",
              "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.811+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8337ded5-2821-4adb-8d51-d5b9326906d9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.3,
            "x": 0.65,
            "y": 0.35
          },
          "kind": "list",
          "text": "Differentiation: Most Robust Enterprise Software AppExchange; Customer Success: ISVs solve incremental business challenges our customers face; Financial Benefits: ISV solutions improve customer retention and expansion rates",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.811+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f7e47743-0fe9-4157-a9f2-8a35c881e007",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "TAM coverage",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:57+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a97a-e1108b756842",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.5,
            "x": 0.05,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Salesforce Analyst view of TAM Coverage based on TAM divided by # of ISVs in each Industry & Region sector.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.811+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "619b0891-33e6-4d50-9f20-735262075e43",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.15,
            "y": 0.15
          },
          "kind": "title",
          "text": "ISVs and AppExchange",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:18.811+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "81abd48b-0b3b-4440-89d9-c0a17d08fa19",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2bd2-779d-8128-2a28c0042a05",
          "evidence": "heatmap intensity encodes coverage strength",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Credibility Transfer",
            "slug": "credibility-transfer",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
            "version": 1,
            "bodyDocId": null,
            "description": "Borrowing authority from trusted sources or vivid details",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de935-2bfd-7524-b6d4-82edc93cc954",
          "evidence": "ISV partner logos (nCino, Veeva, IQVIA) cited",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 60,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "eb494e82-c1ea-4872-b99e-977f373a254c",
          "evidence": "The slide uses a grid-based heatmap to visualize coverage across two dimensions (Industry and Region).",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:05:18.811+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "frameworkName": "heatmap-matrix"
        },
        {
          "matchId": "019de935-3343-755a-9119-491db8ffc7cc",
          "evidence": "industry x region heatmap with color intensity for ISV coverage",
          "framework": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "frameworkName": "Heatmap Matrix"
        }
      ],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Problem & Complication",
          "beatId": "019de935-2490-712a-969d-69d4fd6aff57",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "$175B portfolio of TAMs + vertical/ISV white space to capture",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 16,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Market Size",
          "beatId": "019de935-25e4-72ea-bf1a-70d8dadbde81",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "$175B FY25 TAM, vertical + ISV expansion",
          "position": 4,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 16,
          "from": 15,
          "loop": {
            "name": "34_segmentation_split",
            "slug": "34-segmentation-split",
            "status": "active",
            "bestFor": "Customer analysis, market research, resource allocation",
            "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
            "description": "Divide a whole into meaningful segments to reveal hidden patterns",
            "familyLabel": null
          },
          "matchId": "019de935-270c-705d-8ed2-2b19263fcb7f",
          "evidence": "Marimekko by industry (p.15) + heatmap by industry/region (p.16) reveal coverage white space by segment.",
          "position": 3,
          "objective": "Split the opportunity by industry vertical and ISV coverage",
          "confidence": 70,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 17,
      "type": "resolution",
      "title": "Includes Salesforce branding and Einstein mascot illustration.",
      "function": "quantify_impact",
      "rawType": "impact_sizing",
      "block": null,
      "metadata": {
        "slideType": "impact_sizing",
        "slideTypeCanon": {
          "name": "Impact sizing",
          "slug": "impact_sizing",
          "status": "active",
          "canonId": "019de52d-0d26-773b-aeda-2d1930f5636d",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 70,
        "componentCount": 10,
        "textChars": 456,
        "nDataPoints": 2,
        "notes": "Includes Salesforce branding and Einstein mascot illustration.",
        "elementsJson": [
          "headline_text",
          "action_title",
          "big_number",
          "line_chart",
          "photo",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:19.672+00",
          "seconds": 3.049,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/17",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-17",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "AI powered predictions fuels customer growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:55:01+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d9f2-72cc-ae71-82662453433f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.7,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Growth trajectory from 1B to 80B+ predictions per day",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.672+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "842ea813-199a-439c-9b52-c0a84372da83",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.3,
            "x": 0.7,
            "y": 0.5
          },
          "kind": "image",
          "text": "Einstein mascot",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.672+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1e342861-4e6b-4769-a02a-479212c034e0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.4,
            "x": 0.2,
            "y": 0.4
          },
          "kind": "list",
          "text": "Best Response for Customer Service; Product Recommendations for Marketing and Commerce; Proactive Outreach and Next Best Action Suggestions to Boost Sales",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.672+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2a25c432-87bd-4a83-a76a-0325f2e8faff",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.2,
            "x": 0.55,
            "y": 0.08
          },
          "kind": "metric",
          "text": "80B+ predictions per day",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.672+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a96b8009-ec19-47a8-9be2-ae065c40bbfa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.05,
            "y": 0.6
          },
          "kind": "metric",
          "text": "1B predictions per day",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.672+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bc6b7909-6ca2-4434-b6a9-0918feee4ec6",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "predictions per day: 80B+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:55:01+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d9f2-72cc-ae71-87339fd159d2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.3,
            "x": 0.05,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "80B+ predictions per day published as of November 2020.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.672+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0a9c4963-5234-45b5-bce0-c337856f9949",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.35,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Einstein Predictions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.672+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dbbca6a4-e73f-4ceb-9c5d-12f6f1516712",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.4,
            "x": 0.05,
            "y": 0.13
          },
          "kind": "title",
          "text": "AI powered predictions fuels customer growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.672+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "19980165-16c8-4198-ae94-7e60ddfe043e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-2c27-768d-83eb-26a9da688654",
          "evidence": "title declares insight: 'AI predictions fuel customer growth'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2c51-733f-829c-c1a6f897b6a5",
          "evidence": "80B+ predictions stands out as memorable scale figure",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 23,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 17,
          "name": "Solution & Approach",
          "beatId": "019de935-24bb-754c-9d28-eba1d9e9d104",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Competitive moat, diverse 3D growth cube, GTM playbook",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 19,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 17,
          "name": "Competition",
          "beatId": "019de935-260f-74f4-a741-b4913aa8997f",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "AI/Einstein moat, 19.8% CRM share vs peers",
          "position": 5,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 17,
          "loop": {
            "name": "39_benchmark_gap",
            "slug": "39-benchmark-gap",
            "status": "active",
            "bestFor": "Performance improvement, competitive analysis, target setting",
            "canonId": "019dd956-75a4-7522-8d1a-af94da4703e9",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
            "description": "Compare performance against best-in-class to quantify the opportunity",
            "familyLabel": null
          },
          "matchId": "019de935-2735-75f7-99be-b05064b27af3",
          "evidence": "Einstein scale (p.17), 10-pillar moat (p.18), 19.8% share line above Oracle/SAP/Adobe/Microsoft (p.19).",
          "position": 4,
          "objective": "Position Salesforce as the leader vs peers",
          "confidence": 80,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 18,
      "type": "appendix",
      "title": "The slide uses a hub-and-spoke layout to represent strategic pillars. Mascots are central to the brand identity.",
      "function": "present_framework",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 24,
        "componentCount": 4,
        "textChars": 375,
        "nDataPoints": 0,
        "notes": "The slide uses a hub-and-spoke layout to represent strategic pillars. Mascots are central to the brand identity.",
        "elementsJson": [
          "headline_text",
          "infographic",
          "photo"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:19.75+00",
          "seconds": 2.852,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/18",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-18",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.8,
            "w": 0.6,
            "x": 0.2,
            "y": 0.15
          },
          "kind": "diagram",
          "text": "Circular arrangement of 10 strategic pillars surrounding central mascots",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Hub and spoke",
              "slug": "hub-spoke",
              "status": "active",
              "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "hub-spoke",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.75+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9a88401c-ac93-4682-8d25-907716dacc1a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.2,
            "x": 0.4,
            "y": 0.4
          },
          "kind": "image",
          "text": "Salesforce mascots (Astro, Codey, Einstein)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.75+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c341ef2b-a806-459c-8588-87524b49ce24",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.8,
            "w": 0.6,
            "x": 0.2,
            "y": 0.15
          },
          "kind": "list",
          "text": "Values Driven, Customer Success, Innovation, M&A Execution, Best in Class GTM, Large and Growing Market, Entrepreneurial Spirit, Stakeholder Capitalism, Culture, Digital Transformation Imperative, Trailblazer Community, Ecosystem Advantage",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.75+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ba856437-d770-424a-9649-088e4e68027c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Competitive Advantage",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.75+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "264884e9-1622-408b-a6b9-cc6f91a660ea",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Three Pillars",
            "slug": "three-pillars",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
            "version": 1,
            "bodyDocId": null,
            "description": "Three major supporting arguments that are MECE and address key concerns",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-2c7a-75b9-9399-e8dc9f4b7ae1",
          "evidence": "10-pillar hub-and-spoke claims multi-faceted moat",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 55,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2ca4-73fe-b0d1-1fc90fd5c1ec",
          "evidence": "central character cluster + ring of pillars",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 60,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019de935-336c-73e5-95e1-ca505c9f4d37",
          "evidence": "10 strategic pillars in radial pattern around brand mascot center",
          "framework": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "frameworkName": "Hub-and-Spoke / Flywheel"
        },
        {
          "matchId": "942d1015-d354-482b-9efb-024f7eac87a8",
          "evidence": "Circular arrangement of strategic pillars around a central core",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:05:19.75+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "frameworkName": "hub-spoke"
        }
      ],
      "arcBeats": [
        {
          "to": 23,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 17,
          "name": "Solution & Approach",
          "beatId": "019de935-24bb-754c-9d28-eba1d9e9d104",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Competitive moat, diverse 3D growth cube, GTM playbook",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 19,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 17,
          "name": "Competition",
          "beatId": "019de935-260f-74f4-a741-b4913aa8997f",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "AI/Einstein moat, 19.8% CRM share vs peers",
          "position": 5,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 17,
          "loop": {
            "name": "39_benchmark_gap",
            "slug": "39-benchmark-gap",
            "status": "active",
            "bestFor": "Performance improvement, competitive analysis, target setting",
            "canonId": "019dd956-75a4-7522-8d1a-af94da4703e9",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
            "description": "Compare performance against best-in-class to quantify the opportunity",
            "familyLabel": null
          },
          "matchId": "019de935-2735-75f7-99be-b05064b27af3",
          "evidence": "Einstein scale (p.17), 10-pillar moat (p.18), 19.8% share line above Oracle/SAP/Adobe/Microsoft (p.19).",
          "position": 4,
          "objective": "Position Salesforce as the leader vs peers",
          "confidence": 80,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 19,
      "type": "setup",
      "title": "The chart highlights Salesforce's dominant position and growth trajectory relative to its main competitors.",
      "function": "compare_peers",
      "rawType": "competitive_analysis",
      "block": null,
      "metadata": {
        "slideType": "competitive_analysis",
        "slideTypeCanon": {
          "name": "Competitive analysis",
          "slug": "competitive_analysis",
          "status": "active",
          "canonId": "019de52d-093e-776b-94c6-c1573f5f1a31",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 50,
        "componentCount": 6,
        "textChars": 499,
        "nDataPoints": 5,
        "notes": "The chart highlights Salesforce's dominant position and growth trajectory relative to its main competitors.",
        "elementsJson": [
          "headline_text",
          "line_chart",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:19.96+00",
          "seconds": 3.003,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/19",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-19",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.7,
            "x": 0.05,
            "y": 0.85
          },
          "kind": "callout",
          "text": "Ranked #1 for CRM Applications based on IDC 2020H1 Revenue Market Share Worldwide.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.96+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "14bef893-e818-48f0-bdea-a58a1d900fc6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.75,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Market share trends for CRM providers 2015-2020H1",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.96+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e762b86e-7d43-46aa-b306-54cb6fce4746",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Market Share: 19.8%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a974-da7e06d9b270",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.8,
            "x": 0.05,
            "y": 0.92
          },
          "kind": "source-note",
          "text": "Source: IDC, Worldwide Semiannual Software Tracker, October 2020. CRM market includes the following IDC-defined functional markets: Sales Force Productivity and Management, Marketing Campaign Management, Customer Service, Contact Center, Advertising, and Digital Commerce Applications.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.96+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2eb8a265-6dc6-45cc-bcb0-0c63c056b687",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.05,
            "y": 0.13
          },
          "kind": "title",
          "text": "Gaining share driven by customer success",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.96+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "377ea4fe-4f96-4308-9913-36f18be953aa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.4,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "The Global Leader in CRM",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.96+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "163fcbe5-c9ee-4daa-80af-b26b0a1d5926",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-2cce-74cb-a723-d9fed9437c68",
          "evidence": "title states insight: 'The Global Leader in CRM'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 88,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2cf7-7457-b275-e50646ecc846",
          "evidence": "19.8% / 5.3% / 4.8% / 3.9% / 3.8% endpoint labels",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 82,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Contrast Principle",
            "slug": "contrast-principle",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
            "version": 1,
            "bodyDocId": null,
            "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2d4c-728a-b523-cd90fe881781",
          "evidence": "rising blue line vs flat dark lines maximizes contrast",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2d22-736d-a1d4-f73e203ee372",
          "evidence": "Salesforce line in brand blue dominates upper field; peers grouped at bottom",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 23,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 17,
          "name": "Solution & Approach",
          "beatId": "019de935-24bb-754c-9d28-eba1d9e9d104",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Competitive moat, diverse 3D growth cube, GTM playbook",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 19,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 17,
          "name": "Competition",
          "beatId": "019de935-260f-74f4-a741-b4913aa8997f",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "AI/Einstein moat, 19.8% CRM share vs peers",
          "position": 5,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 19,
          "from": 17,
          "loop": {
            "name": "39_benchmark_gap",
            "slug": "39-benchmark-gap",
            "status": "active",
            "bestFor": "Performance improvement, competitive analysis, target setting",
            "canonId": "019dd956-75a4-7522-8d1a-af94da4703e9",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
            "description": "Compare performance against best-in-class to quantify the opportunity",
            "familyLabel": null
          },
          "matchId": "019de935-2735-75f7-99be-b05064b27af3",
          "evidence": "Einstein scale (p.17), 10-pillar moat (p.18), 19.8% share line above Oracle/SAP/Adobe/Microsoft (p.19).",
          "position": 4,
          "objective": "Position Salesforce as the leader vs peers",
          "confidence": 80,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 20,
      "type": "resolution",
      "title": "The chart uses a mountain background to visually represent growth. It includes specific CAGR percentages for core business and Slack integration.",
      "function": "size_opportunity",
      "rawType": "market_sizing",
      "block": null,
      "metadata": {
        "slideType": "market_sizing",
        "slideTypeCanon": {
          "name": "Market sizing",
          "slug": "market_sizing",
          "status": "active",
          "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 32,
        "componentCount": 5,
        "textChars": 251,
        "nDataPoints": 10,
        "notes": "The chart uses a mountain background to visually represent growth. It includes specific CAGR percentages for core business and Slack integration.",
        "elementsJson": [
          "headline_text",
          "line_chart",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:19.356+00",
          "seconds": 2.247,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/20",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-20",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.9,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Revenue growth trajectory from FY16 to FY26",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.356+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "94316e30-7bbf-4ec9-8d42-3c5fad47e9f6",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Revenue: $50B+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a975-106b095c860c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.85
          },
          "kind": "source-note",
          "text": "FY21: High end of FY21 revenue guide... FY26: Long range target for FY26 of $50B inclusive of FY26 long range target for Slack of $4B...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.356+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "03b9bfcd-c4d8-4d91-bc0e-01aa78611c08",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.3,
            "x": 0.65,
            "y": 0.05
          },
          "kind": "title",
          "text": "~$50B+ FY26 Target Including Slack",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.356+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "28395c30-9af8-4dbd-af54-3a5d364b4155",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Generational Opportunity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.356+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "132b4b7c-bec4-48f8-bd33-b5152bb49c4f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-2d78-772f-a120-790f9563d2de",
          "evidence": "title 'Generational Opportunity' states the thesis",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Emotional Appeal",
            "slug": "emotional-appeal",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
            "version": 1,
            "bodyDocId": null,
            "description": "Connecting to audience feelings rather than just logic",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de935-2dcd-7098-a943-4be9b5b71405",
          "evidence": "'generational' framing signals epoch-scale stakes",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 55,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de935-2da3-701c-b02f-bf6a3aeab4d6",
          "evidence": "mountain background metaphor for the climb to $50B+",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 23,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 17,
          "name": "Solution & Approach",
          "beatId": "019de935-24bb-754c-9d28-eba1d9e9d104",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Competitive moat, diverse 3D growth cube, GTM playbook",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 21,
      "type": "setup",
      "title": "Features Salesforce mascot Astro and Codey.",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 14,
        "componentCount": 4,
        "textChars": 131,
        "nDataPoints": 0,
        "notes": "Features Salesforce mascot Astro and Codey.",
        "elementsJson": [
          "headline_text",
          "headshot",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:19.368+00",
          "seconds": 2.067,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/21",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-21",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.25,
            "w": 0.15,
            "x": 0.05,
            "y": 0.65
          },
          "kind": "image",
          "text": "Evan Goldstein",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.368+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d8c335fd-fe50-45ee-8767-09315ef20656",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.95,
            "w": 0.45,
            "x": 0.55,
            "y": 0.05
          },
          "kind": "image",
          "text": "Salesforce mascots Astro and Codey in a forest setting",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.368+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "30140043-18a5-4b03-b2c4-72c8ab85e1e0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.2,
            "x": 0.16,
            "y": 0.72
          },
          "kind": "paragraph",
          "text": "Evan Goldstein\nSVP, Investor Relations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.368+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a5c1cab7-0691-4f2b-9c55-7d926a72cbdd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.35,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "title",
          "text": "Capturing the Opportunity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:19.368+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a08648ef-60fc-4961-8dd6-b6afb54ebab1",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 23,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 17,
          "name": "Solution & Approach",
          "beatId": "019de935-24bb-754c-9d28-eba1d9e9d104",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Competitive moat, diverse 3D growth cube, GTM playbook",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 22,
      "type": "setup",
      "title": "Uses a 3D cube metaphor to illustrate market segmentation across three dimensions.",
      "function": "present_framework",
      "rawType": "segmentation",
      "block": null,
      "metadata": {
        "slideType": "segmentation",
        "slideTypeCanon": {
          "name": "Segmentation",
          "slug": "segmentation",
          "status": "active",
          "canonId": "019de52d-0917-75d5-9172-1b3b3c2f6400",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 23,
        "componentCount": 5,
        "textChars": 207,
        "nDataPoints": 0,
        "notes": "Uses a 3D cube metaphor to illustrate market segmentation across three dimensions.",
        "elementsJson": [
          "headline_text",
          "subtitle_text",
          "other"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:20.373+00",
          "seconds": 2.875,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/22",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-22",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Positioned for success across regions, end markets and products",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:57+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a97a-8d3b8a2099ca",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.04,
            "y": 0.95
          },
          "kind": "disclaimer",
          "text": "Note: for illustration purposes only.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.373+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "db4fa415-ced4-4d9d-b7cf-d72c0219e8b2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.5,
            "x": 0.25,
            "y": 0.25
          },
          "kind": "framework",
          "text": "3D Segmentation Cube",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.373+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7c9b2ceb-f006-4f95-afb9-b96df1ba0e90",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.5,
            "x": 0.04,
            "y": 0.13
          },
          "kind": "title",
          "text": "Positioned for success across regions, end markets and products",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.373+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5b56ac7a-9957-4e6f-9576-6efab609d87a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.35,
            "x": 0.04,
            "y": 0.06
          },
          "kind": "title",
          "text": "Diverse Growth Portfolio",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.373+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d2643a0a-e075-4eda-b346-159a9fb58464",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "MECE Principle",
            "slug": "mece-principle",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7c60-71a8-8758-c79d914489c9",
            "version": 1,
            "bodyDocId": null,
            "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-2e21-7749-b87f-9e09cdcd9695",
          "evidence": "three orthogonal dimensions imply MECE coverage",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 22,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Three Pillars",
            "slug": "three-pillars",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
            "version": 1,
            "bodyDocId": null,
            "description": "Three major supporting arguments that are MECE and address key concerns",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-2df7-76b8-8f1c-7da239d27120",
          "evidence": "explicit Where/Who/What three-axis cube",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 22,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de935-2e4b-71dd-b197-d71cf040be18",
          "evidence": "3D cube as metaphor for diversified portfolio",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 22,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "f60f0fd9-c710-4468-92f5-8ceab315f1d7",
          "evidence": "3D cube representing segmentation across three axes",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:05:20.373+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 22,
          "frameworkName": "matrix-nxn"
        },
        {
          "matchId": "019de935-33c3-70dc-a65e-6c206bc09636",
          "evidence": "5x5x5 cube grid implies multidimensional segmentation matrix",
          "framework": null,
          "confidence": 60,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 22,
          "frameworkName": "NxN Matrix"
        },
        {
          "matchId": "019de935-3397-70b9-996e-1ca33f18aacf",
          "evidence": "explicit 3D cube with Where / Who / What axes labelled",
          "framework": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 22,
          "frameworkName": "Three Pillars Framework"
        }
      ],
      "arcBeats": [
        {
          "to": 23,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 17,
          "name": "Solution & Approach",
          "beatId": "019de935-24bb-754c-9d28-eba1d9e9d104",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Competitive moat, diverse 3D growth cube, GTM playbook",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 23,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 22,
          "name": "Product",
          "beatId": "019de935-2639-75af-b3c2-ef703184b862",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Diverse growth cube + GTM playbook",
          "position": 6,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 26,
          "from": 22,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019de935-2761-7706-af48-49c897ff79bb",
          "evidence": "3D cube big picture (p.22) -> cohort dashboard (p.23-24) -> enterprise example (p.25) -> SMB cohort case (p.26).",
          "position": 5,
          "objective": "Zoom from portfolio strategy down to land/expand customer cases",
          "confidence": 72,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 23,
      "type": "analysis",
      "title": "The slide uses donut charts to represent the split of revenue metrics for three strategic pillars.",
      "function": "summarize",
      "rawType": "kpi_dashboard",
      "block": null,
      "metadata": {
        "slideType": "kpi_dashboard",
        "slideTypeCanon": {
          "name": "KPI dashboard",
          "slug": "kpi_dashboard",
          "status": "active",
          "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 66,
        "componentCount": 8,
        "textChars": 460,
        "nDataPoints": 18,
        "notes": "The slide uses donut charts to represent the split of revenue metrics for three strategic pillars.",
        "elementsJson": [
          "headline_text",
          "donut_chart",
          "callout_box",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:20.237+00",
          "seconds": 2.686,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/23",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-23",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.13,
            "x": 0.76,
            "y": 0.415
          },
          "kind": "callout",
          "text": "22% New Logos including Tableau",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.237+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "00de6009-c9d4-4a75-811e-dc5d908bbf58",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.18,
            "w": 0.45,
            "x": 0.27,
            "y": 0.51
          },
          "kind": "chart",
          "text": "Multi-Cloud Adoption metrics for FY19-FY21",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Donut chart",
              "slug": "donut",
              "status": "active",
              "canonId": "019de52d-0006-752c-9528-0fef476b8004",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "donut",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.237+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4e0ff919-2acb-486d-93b6-39be54bf672a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.18,
            "w": 0.45,
            "x": 0.27,
            "y": 0.74
          },
          "kind": "chart",
          "text": "International Expansion metrics for FY19-FY21",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Donut chart",
              "slug": "donut",
              "status": "active",
              "canonId": "019de52d-0006-752c-9528-0fef476b8004",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "donut",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.237+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "61f7db7c-28a3-4dc4-95d6-8e19bfb0d973",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.18,
            "w": 0.45,
            "x": 0.27,
            "y": 0.28
          },
          "kind": "chart",
          "text": "Land and Expand metrics for FY19-FY21",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Donut chart",
              "slug": "donut",
              "status": "active",
              "canonId": "019de52d-0006-752c-9528-0fef476b8004",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "donut",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.237+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f777274e-c978-4adc-acf4-a60cfd65f902",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.92,
            "x": 0.04,
            "y": 0.94
          },
          "kind": "disclaimer",
          "text": "Note: Percentages for each year based on the trailing twelve months ended July 31 (fiscal Q2) as of the fiscal years shown. Data excludes contribution from Tableau for Land and Expand and Multi-Cloud Adoption.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.237+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e2102d43-65b6-4af2-b8d9-9870102e59ee",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Annualized Recurring Revenue",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:57+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a97a-caf9f7c6bd89",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.04,
            "y": 0.13
          },
          "kind": "title",
          "text": "Key growth metrics tracking favorably",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.237+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "56143c2d-0fd3-4af2-a693-beade76da1c7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.45,
            "x": 0.04,
            "y": 0.06
          },
          "kind": "title",
          "text": "Executing Go-To-Market Playbook",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:20.237+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5b8d67ca-f101-4526-81ac-0a3f664ccd0f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-2e74-73a8-b0cc-120b04412a93",
          "evidence": "title 'Executing Go-To-Market Playbook' makes the claim",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 23,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Small Multiples",
            "slug": "small-multiples",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
            "version": 1,
            "bodyDocId": null,
            "description": "Repeating similar charts for comparison across categories or time",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2e9e-72ec-8298-2a1a8b6a65e7",
          "evidence": "grid of donut charts comparing three growth levers across years",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 23,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 23,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 17,
          "name": "Solution & Approach",
          "beatId": "019de935-24bb-754c-9d28-eba1d9e9d104",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Competitive moat, diverse 3D growth cube, GTM playbook",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 23,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 22,
          "name": "Product",
          "beatId": "019de935-2639-75af-b3c2-ef703184b862",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Diverse growth cube + GTM playbook",
          "position": 6,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 26,
          "from": 22,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019de935-2761-7706-af48-49c897ff79bb",
          "evidence": "3D cube big picture (p.22) -> cohort dashboard (p.23-24) -> enterprise example (p.25) -> SMB cohort case (p.26).",
          "position": 5,
          "objective": "Zoom from portfolio strategy down to land/expand customer cases",
          "confidence": 72,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 24,
      "type": "analysis",
      "title": "The chart illustrates the 'Land and Expand' strategy, showing how cohorts grow their ARR over time through additional product adoption (clouds).",
      "function": "quantify_impact",
      "rawType": "kpi_dashboard",
      "block": null,
      "metadata": {
        "slideType": "kpi_dashboard",
        "slideTypeCanon": {
          "name": "KPI dashboard",
          "slug": "kpi_dashboard",
          "status": "active",
          "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 68,
        "componentCount": 9,
        "textChars": 464,
        "nDataPoints": 4,
        "notes": "The chart illustrates the 'Land and Expand' strategy, showing how cohorts grow their ARR over time through additional product adoption (clouds).",
        "elementsJson": [
          "headline_text",
          "subtitle_text",
          "area_chart",
          "big_number",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:21.331+00",
          "seconds": 3.487,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/24",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-24",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Cohorts increase ARR via new clouds and expansion of existing ones",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a974-4be965609a5a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.9,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "chart",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked area chart",
              "slug": "area-stacked",
              "status": "active",
              "canonId": "019de52c-ffb1-75fa-a614-76782f418cf1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "area-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.331+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5dd5ca85-8dba-4675-bf67-7772dc37e63a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.95
          },
          "kind": "disclaimer",
          "text": "Cohort for each fiscal year defined as new logos in that year. Data graphed represents annualized recurring revenue for each fiscal year shown for the trailing twelve months as of July 31 (fiscal Q2).",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.331+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "345af76f-7481-4929-8fb3-536f27043280",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.15,
            "x": 0.4,
            "y": 0.25
          },
          "kind": "metric",
          "text": "2.1x",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.331+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b34f8c56-e214-4a2e-8d2d-581a2e0ef739",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "ARR expansion: 2.1x",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a974-4fd1caa838a4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.15,
            "x": 0.15,
            "y": 0.5
          },
          "kind": "paragraph",
          "text": "FY17 1.8 -> 3.6 Average # of Clouds",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.331+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "444fb31b-ec01-4641-9442-92695ffee44e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.4,
            "y": 0.45
          },
          "kind": "subtitle",
          "text": "FY17 Cohort's ARR Expansion over 4 years",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce",
              "version": 1,
              "description": "Header-zone supporting text near the title (= ex body.description with bbox)."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.331+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cbfb2e51-9b03-4594-9c8c-f4dc76a7e1b1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Consistent Land and Expand Success",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.331+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7e307072-46fb-4bdc-930d-a0a9402eced4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.5,
            "x": 0.05,
            "y": 0.11
          },
          "kind": "title",
          "text": "Cohorts increase ARR via new clouds and expansion of existing ones",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.331+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2aeae14e-0067-4b0e-a18d-00ecf95735f7",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-2ec8-77ea-8da4-e7d25384554b",
          "evidence": "title 'Consistent Land and Expand Success'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 78,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 24,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2ef2-735b-bec5-a4fea13775ec",
          "evidence": "2.1x ARR expansion called out on cohort area chart",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 24,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "3ff9c003-a57a-49a1-ba52-0b28cf2a22bb",
          "evidence": "Title and chart content describe the strategy of acquiring customers and increasing their value over time.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:05:21.331+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 24,
          "frameworkName": "Land and Expand"
        }
      ],
      "arcBeats": [
        {
          "to": 33,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Evidence & Proof",
          "beatId": "019de935-24e5-769f-a2fa-5f47517fbe95",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Land/expand cohorts + unit economic margin causal chain",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 33,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Business Model",
          "beatId": "019de935-2663-77ab-aa86-aaf3de214bd5",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Land/expand + unit economic margin model",
          "position": 7,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 26,
          "from": 22,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019de935-2761-7706-af48-49c897ff79bb",
          "evidence": "3D cube big picture (p.22) -> cohort dashboard (p.23-24) -> enterprise example (p.25) -> SMB cohort case (p.26).",
          "position": 5,
          "objective": "Zoom from portfolio strategy down to land/expand customer cases",
          "confidence": 72,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 25,
      "type": "evidence",
      "title": "The chart uses a combination of a line graph for revenue and stacked bars to represent the addition of new product clouds over time.",
      "function": "illustrate_case",
      "rawType": "client_example",
      "block": null,
      "metadata": {
        "slideType": "client_example",
        "slideTypeCanon": {
          "name": "Client example",
          "slug": "client_example",
          "status": "active",
          "canonId": "019de52d-0c87-77cb-9867-613ae22e95ac",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 58,
        "componentCount": 8,
        "textChars": 464,
        "nDataPoints": 0,
        "notes": "The chart uses a combination of a line graph for revenue and stacked bars to represent the addition of new product clouds over time.",
        "elementsJson": [
          "headline_text",
          "subtitle_text",
          "line_chart",
          "bar_chart_stacked",
          "callout_box",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:21.248+00",
          "seconds": 3.315,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/25",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-25",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "New clouds become part of customer expansion strategy",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:48+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a976-244bf4652b41",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.7,
            "x": 0.08,
            "y": 0.4
          },
          "kind": "chart",
          "text": "Stacked bars representing product adoption over time",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fc0104ea-f355-4381-9d45-d4c047ab99d5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.7,
            "x": 0.08,
            "y": 0.18
          },
          "kind": "chart",
          "text": "Revenue growth line",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7a9bb63f-9f23-424b-a5d7-9a7a1585984a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.8,
            "x": 0.05,
            "y": 0.95
          },
          "kind": "disclaimer",
          "text": "Customer Example starting with their first purchase in FY'06. Annualized Recurring Revenue for each year shown is as of July 31 (fiscal Q2). Starting point of bars is illustrative.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2f4211b0-bed2-4ee1-aee6-ad007ab55aa1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.4,
            "x": 0.08,
            "y": 0.052
          },
          "kind": "legend",
          "text": "Callouts for specific product adoption events",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ba635470-f973-4247-990e-0237ead37249",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Annualized Recurring Revenue",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:48+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a976-289da8e1946f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Enterprise Land and Expand Example",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3a2f7914-42ea-43ec-8e3c-2e6bd5293ade",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.5,
            "x": 0.05,
            "y": 0.11
          },
          "kind": "title",
          "text": "New clouds become part of customer expansion strategy",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ee096b30-81d8-4596-b9e9-d305487cfdc4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Sinatra Test",
            "slug": "sinatra-test",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-be4a-775f-8038-d4e7e58dfc5a",
            "version": 1,
            "bodyDocId": null,
            "description": "If you can make it there, you can make it anywhere - using flagship example",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de935-2f1c-7238-ac3e-c0e3c725cf7d",
          "evidence": "single flagship enterprise customer used to prove the model",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 25,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Singularity Effect",
            "slug": "singularity-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-dcd3-7287-94d8-5a49496c2ddb",
            "version": 1,
            "bodyDocId": null,
            "description": "People care more about individuals than statistics - use specific examples",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de935-2f4a-706d-bb0b-49ed4f471a67",
          "evidence": "one named customer's 15-year ARR climb humanizes the abstract pattern",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 60,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 25,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "a12d0da3-8181-472a-96c5-cc80b53dded9",
          "evidence": "Visualizes the expansion of a customer relationship over time.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 17:05:21.248+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 25,
          "frameworkName": "customer-journey-map"
        }
      ],
      "arcBeats": [
        {
          "to": 33,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Evidence & Proof",
          "beatId": "019de935-24e5-769f-a2fa-5f47517fbe95",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Land/expand cohorts + unit economic margin causal chain",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 33,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Business Model",
          "beatId": "019de935-2663-77ab-aa86-aaf3de214bd5",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Land/expand + unit economic margin model",
          "position": 7,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 26,
          "from": 22,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019de935-2761-7706-af48-49c897ff79bb",
          "evidence": "3D cube big picture (p.22) -> cohort dashboard (p.23-24) -> enterprise example (p.25) -> SMB cohort case (p.26).",
          "position": 5,
          "objective": "Zoom from portfolio strategy down to land/expand customer cases",
          "confidence": 72,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 26,
      "type": "evidence",
      "title": "The slide uses a dual-axis chart combining bar and line elements to show cohort evolution.",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 79,
        "componentCount": 11,
        "textChars": 615,
        "nDataPoints": 8,
        "notes": "The slide uses a dual-axis chart combining bar and line elements to show cohort evolution.",
        "elementsJson": [
          "headline_text",
          "callout_box",
          "bar_chart_stacked",
          "line_chart",
          "comparison_table",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:26.75+00",
          "seconds": 8.801,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/26",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-26",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Evolution of FY15 SMB Cohort shows land and expand success",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a974-f05a6a37e4e4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.6,
            "x": 0.25,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Cohort ARR evolution from FY15 to FY20",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:26.75+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1f4fc9f8-78fe-4bee-ba8d-62f1c570ce76",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.6,
            "x": 0.25,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Customer attrition trend",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:26.75+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ed02942d-989a-493e-b219-e4543ebb91ec",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.93
          },
          "kind": "disclaimer",
          "text": "Beginning ARR represents annualized recurring revenue as of February 1, 2014... Ending ARR represents annualized recurring revenue as of January 31, 2020 for that cohort.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:26.75+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ae8ccc7e-240b-46c1-8fa9-fba9ff659282",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.05,
            "y": 0.35
          },
          "kind": "list",
          "text": "Scope of the Analysis: New logos in FY15, SMB Logos (<20 employees), Tracked through FY20",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:26.75+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "575d8ac3-afa2-4ac3-8b40-9323d4e0ce01",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.1,
            "x": 0.75,
            "y": 0.3
          },
          "kind": "metric",
          "text": "19x Higher ARR per Customer",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:26.75+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "445a94cc-e81a-47a1-a8ac-421574c9b435",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.1,
            "x": 0.75,
            "y": 0.5
          },
          "kind": "metric",
          "text": "36% Total ARR CAGR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:26.75+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7a9ab9d6-ea60-4786-9b74-cb19c3977d88",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "ARR CAGR: 36%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a974-f5ba8101d19b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.2,
            "x": 0.05,
            "y": 0.6
          },
          "kind": "table",
          "text": "Top Customers: Hospitality 259%, Enterprise Software 229%, Consumer Technology 222%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:26.75+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6758d5ca-a686-4c25-b41d-4d8ae51353c1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Small Businesses Grow With Salesforce",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:26.75+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9c6f2c69-f510-4260-8fa0-9002b572d073",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.5,
            "x": 0.05,
            "y": 0.11
          },
          "kind": "title",
          "text": "Evolution of FY15 SMB Cohort shows land and expand success",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:26.75+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7fb29d1b-e422-4045-9000-58e8e51761e5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-2f75-729e-9f4c-7a9c8424fe26",
          "evidence": "callout 'FY15 SMB Cohort shows land and expand success'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 70,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 26,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-2f9f-71f1-8c3b-21e170f3b5b3",
          "evidence": "36% ARR CAGR + Top Customers table annotate cohort",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 26,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 33,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Evidence & Proof",
          "beatId": "019de935-24e5-769f-a2fa-5f47517fbe95",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Land/expand cohorts + unit economic margin causal chain",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 33,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Business Model",
          "beatId": "019de935-2663-77ab-aa86-aaf3de214bd5",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Land/expand + unit economic margin model",
          "position": 7,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 26,
          "from": 22,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "019de935-2761-7706-af48-49c897ff79bb",
          "evidence": "3D cube big picture (p.22) -> cohort dashboard (p.23-24) -> enterprise example (p.25) -> SMB cohort case (p.26).",
          "position": 5,
          "objective": "Zoom from portfolio strategy down to land/expand customer cases",
          "confidence": 72,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 27,
      "type": "setup",
      "title": "The cube represents a multi-dimensional segmentation framework for business management.",
      "function": "present_framework",
      "rawType": "segmentation",
      "block": null,
      "metadata": {
        "slideType": "segmentation",
        "slideTypeCanon": {
          "name": "Segmentation",
          "slug": "segmentation",
          "status": "active",
          "canonId": "019de52d-0917-75d5-9172-1b3b3c2f6400",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 36,
        "componentCount": 7,
        "textChars": 133,
        "nDataPoints": 0,
        "notes": "The cube represents a multi-dimensional segmentation framework for business management.",
        "elementsJson": [
          "headline_text",
          "subtitle_text",
          "other"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:21.523+00",
          "seconds": 3.263,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/27",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-27",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.08,
            "x": 0.65,
            "y": 0.02
          },
          "kind": "callout",
          "text": "Who",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.523+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1cab6181-5dd1-422a-bbe7-ac0ecb15c103",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.08,
            "x": 0.2,
            "y": 0.08
          },
          "kind": "callout",
          "text": "What",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.523+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bcc769cf-addb-4c40-990e-0017f922d53d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.08,
            "x": 0.18,
            "y": 0.025
          },
          "kind": "callout",
          "text": "Where",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.523+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eaa0a984-5c2d-4282-8179-124f9f48539b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.5,
            "x": 0.25,
            "y": 0.025
          },
          "kind": "diagram",
          "text": "3D Cube segmentation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "NxN matrix",
              "slug": "nxn-matrix",
              "status": "active",
              "canonId": "019de52d-0414-713c-80ec-b1f302230775",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "nxn-matrix",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.523+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2d2cf708-18d8-4d86-a315-ed7770c7ac96",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.04,
            "y": 0.095
          },
          "kind": "disclaimer",
          "text": "Note: for illustration purposes only.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.523+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8e5c644a-5e6e-4a33-8ab9-7d39beff13cb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.35,
            "x": 0.04,
            "y": 0.07
          },
          "kind": "title",
          "text": "Managing the Business",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.523+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f2142191-1be7-45ae-a7ad-17735f7449fd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.04,
            "y": 0.12
          },
          "kind": "title",
          "text": "A portfolio of unique unit economic margins",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.523+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f7a2cac7-928d-4e78-b37b-d901bd847726",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de935-2fca-75eb-a625-3508ff9bc4dc",
          "evidence": "3D cube reused as metaphor across Where/Who/What margin slices",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 27,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "NxN matrix",
            "slug": "matrix-nxn",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-2313-71fa-bb45-a7d1a4aae23a",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "110d66e2-626e-4c93-a6e0-2f3de86bb940",
          "evidence": "The slide features a 3D cube segmentation diagram.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:12:21.106827+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 27,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "6cecea58-b79e-4796-906b-9cba050760b9",
          "evidence": "3D cube used to segment business by three dimensions",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:05:21.523+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 27,
          "frameworkName": "matrix-nxn"
        },
        {
          "matchId": "019de935-33ec-76f8-89bb-151030d36098",
          "evidence": "same Where/Who/What 3D cube reused for unit economics",
          "framework": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 27,
          "frameworkName": "Three Pillars Framework"
        }
      ],
      "arcBeats": [
        {
          "to": 33,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Evidence & Proof",
          "beatId": "019de935-24e5-769f-a2fa-5f47517fbe95",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Land/expand cohorts + unit economic margin causal chain",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 33,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Business Model",
          "beatId": "019de935-2663-77ab-aa86-aaf3de214bd5",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Land/expand + unit economic margin model",
          "position": 7,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 33,
          "from": 27,
          "loop": {
            "name": "13_domino_effect",
            "slug": "13-domino-effect",
            "status": "active",
            "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
            "canonId": "019dd956-6b0a-74a4-9ebb-77e5dc8152aa",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
            "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes",
            "familyLabel": null
          },
          "matchId": "019de935-278b-77ab-96a0-f886e74b56e3",
          "evidence": "Action-title chain: 'Cost To Book Reflects Sophisticated GTM...' (p.30) '...Drives Attrition Improvement...' (p.31) '...Improves Unit Economic Margins' (p.32). Explicit causal sequence.",
          "position": 6,
          "objective": "Show CTB investment cascades into lower attrition and higher unit margin",
          "confidence": 85,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 28,
      "type": "analysis",
      "title": "The slide contrasts 'Subscription Economics' (Lifetime Revenue, Cost to Book, Cost to Serve) with 'Non-GAAP P&L' (Current Period Revenue, COS, S&M, G&A, R&D).",
      "function": "present_framework",
      "rawType": "financial_analysis",
      "block": null,
      "metadata": {
        "slideType": "financial_analysis",
        "slideTypeCanon": {
          "name": "Financial analysis",
          "slug": "financial_analysis",
          "status": "active",
          "canonId": "019de52d-0b45-709c-bfcc-0cf83dd00f13",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 52,
        "componentCount": 7,
        "textChars": 477,
        "nDataPoints": 0,
        "notes": "The slide contrasts 'Subscription Economics' (Lifetime Revenue, Cost to Book, Cost to Serve) with 'Non-GAAP P&L' (Current Period Revenue, COS, S&M, G&A, R&D).",
        "elementsJson": [
          "process_diagram",
          "callout_box"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:21.008+00",
          "seconds": 2.547,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/28",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-28",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "CTB and CTS investments have short and long term impacts",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a975-50fe0f9b54ae",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.9,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "diagram",
          "text": "Comparison of Subscription Economics vs Non-GAAP P&L",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d8f71f3c-d929-4560-8864-ea968779689e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.85
          },
          "kind": "disclaimer",
          "text": "1 Unit Economic Margin in this and subsequent slides are calculations based on assumptions... 2 Cost to Book includes expenses related to adding incremental ARR... 3 Cost to Serve includes expenses related to supporting the Lifetime Revenue...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e6526647-e563-478b-b1f7-bf998da7601f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.05,
            "x": 0.9,
            "y": 0.05
          },
          "kind": "image",
          "text": "Salesforce logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "75397d88-e01e-4aac-84cf-1270e297097d",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Unit Economic Margin",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a975-55d8a6a02c9c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.6,
            "x": 0.05,
            "y": 0.12
          },
          "kind": "title",
          "text": "Subscription economics offer valuable view of business performance",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e5de9df4-c806-49f8-899c-c7cf0dc769e6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Driving Long Term Success",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8bbd1a13-13cb-4ab2-82cc-704466c81eb4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Contrast Pairs",
            "slug": "contrast-pairs",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
            "version": 1,
            "bodyDocId": null,
            "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de935-2ff4-732a-a26f-4d2c17767496",
          "evidence": "Subscription Economics vs Non-GAAP P&L set in opposition",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 28,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-301f-71a5-9201-71bd14bc007e",
          "evidence": "callout: 'CTB and CTS investments have short and long term impacts'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 65,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 28,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        }
      ],
      "frameworks": [
        {
          "matchId": "35fbb4df-14bf-409d-8f87-14b60d2d62d8",
          "evidence": "The slide explicitly compares two different financial reporting frameworks side-by-side.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:05:21.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 28,
          "frameworkName": "comparison-frame"
        }
      ],
      "arcBeats": [
        {
          "to": 33,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Evidence & Proof",
          "beatId": "019de935-24e5-769f-a2fa-5f47517fbe95",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Land/expand cohorts + unit economic margin causal chain",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 33,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Business Model",
          "beatId": "019de935-2663-77ab-aa86-aaf3de214bd5",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Land/expand + unit economic margin model",
          "position": 7,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 33,
          "from": 27,
          "loop": {
            "name": "13_domino_effect",
            "slug": "13-domino-effect",
            "status": "active",
            "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
            "canonId": "019dd956-6b0a-74a4-9ebb-77e5dc8152aa",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
            "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes",
            "familyLabel": null
          },
          "matchId": "019de935-278b-77ab-96a0-f886e74b56e3",
          "evidence": "Action-title chain: 'Cost To Book Reflects Sophisticated GTM...' (p.30) '...Drives Attrition Improvement...' (p.31) '...Improves Unit Economic Margins' (p.32). Explicit causal sequence.",
          "position": 6,
          "objective": "Show CTB investment cascades into lower attrition and higher unit margin",
          "confidence": 85,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 29,
      "type": "analysis",
      "title": "The slide includes a humorous disclaimer 'Pro tip: don't use a ruler.' and a note that axis labels are illustrative.",
      "function": "quantify_impact",
      "rawType": "kpi_dashboard",
      "block": null,
      "metadata": {
        "slideType": "kpi_dashboard",
        "slideTypeCanon": {
          "name": "KPI dashboard",
          "slug": "kpi_dashboard",
          "status": "active",
          "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 55,
        "componentCount": 8,
        "textChars": 293,
        "nDataPoints": 4,
        "notes": "The slide includes a humorous disclaimer 'Pro tip: don't use a ruler.' and a note that axis labels are illustrative.",
        "elementsJson": [
          "line_chart",
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:21.342+00",
          "seconds": 2.866,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/29",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-29",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Attrition improvement > CTB increase",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a975-6bc03171ad01",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.8,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Line chart showing trends for Cost to Book, Cost to Serve, Attrition, and Unit Economic Margin",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.342+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "78185211-cbfd-49ac-8892-935e86109b66",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.2,
            "x": 0.05,
            "y": 0.95
          },
          "kind": "disclaimer",
          "text": "Note: Axis labels are illustrative.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.342+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "108396da-6ac3-4976-bc19-06ba08fd6e65",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.05,
            "x": 0.9,
            "y": 0.05
          },
          "kind": "image",
          "text": "Salesforce logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.342+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "37a80a49-c839-439a-995a-3d0ebf4940fb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.2,
            "x": 0.3,
            "y": 0.9
          },
          "kind": "legend",
          "text": "Pro tip: don't use a ruler.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.342+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2bcd1396-0f5b-4ca3-b408-b5b4bf262119",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Unit Economic Margin",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a975-6c1aeafdd8dd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.3,
            "x": 0.05,
            "y": 0.13
          },
          "kind": "title",
          "text": "Attrition improvement > CTB increase",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.342+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f5e53a69-bcac-4a40-b771-998b21cf0fda",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.5,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Unit Economic Margin Improving",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.342+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a7c83f45-5754-4782-b2a2-d3726e7d50a3",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-3048-71cf-a012-4afa3c2fa27d",
          "evidence": "title 'Unit Economic Margin Improving' states the result",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 29,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-3072-7795-9ea8-c107b055ae42",
          "evidence": "callout 'Attrition improvement > CTB increase'",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 29,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 33,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Evidence & Proof",
          "beatId": "019de935-24e5-769f-a2fa-5f47517fbe95",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Land/expand cohorts + unit economic margin causal chain",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 33,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Business Model",
          "beatId": "019de935-2663-77ab-aa86-aaf3de214bd5",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Land/expand + unit economic margin model",
          "position": 7,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 33,
          "from": 27,
          "loop": {
            "name": "13_domino_effect",
            "slug": "13-domino-effect",
            "status": "active",
            "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
            "canonId": "019dd956-6b0a-74a4-9ebb-77e5dc8152aa",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
            "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes",
            "familyLabel": null
          },
          "matchId": "019de935-278b-77ab-96a0-f886e74b56e3",
          "evidence": "Action-title chain: 'Cost To Book Reflects Sophisticated GTM...' (p.30) '...Drives Attrition Improvement...' (p.31) '...Improves Unit Economic Margins' (p.32). Explicit causal sequence.",
          "position": 6,
          "objective": "Show CTB investment cascades into lower attrition and higher unit margin",
          "confidence": 85,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 30,
      "type": "analysis",
      "title": "The slide uses a timeline-style arrow visualization to show growth across five distinct metrics.",
      "function": "quantify_impact",
      "rawType": "kpi_dashboard",
      "block": null,
      "metadata": {
        "slideType": "kpi_dashboard",
        "slideTypeCanon": {
          "name": "KPI dashboard",
          "slug": "kpi_dashboard",
          "status": "active",
          "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 69,
        "componentCount": 7,
        "textChars": 867,
        "nDataPoints": 10,
        "notes": "The slide uses a timeline-style arrow visualization to show growth across five distinct metrics.",
        "elementsJson": [
          "headline_text",
          "line_chart",
          "process_diagram",
          "footnote"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:22.638+00",
          "seconds": 3.84,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/30",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-30",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Investing in our generational opportunity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:49+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a977-209368364e88",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.7,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Cost to Book trend line",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.638+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "04084735-0805-47fa-a639-104337ddb88b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.9,
            "x": 0.05,
            "y": 0.35
          },
          "kind": "list",
          "text": "Metrics comparison from FY17 to FY20: International ARR, International Sales HC, Enterprise ARR, Product Clouds, Industry Offerings",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Comparison list",
              "slug": "comparison",
              "status": "active",
              "canonId": "019de52c-fce7-733e-99d3-030a104727bf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "comparison",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.638+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "82888f89-e647-4ddc-99ea-e1f2f59f9983",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Cost to Book",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:49+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a977-242d29d0db5d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.9
          },
          "kind": "source-note",
          "text": "1Represents % of total annualized recurring revenue coming from outside of the U.S. and Canada as of July 31 (fiscal Q2) for each year noted. 2Represents % of total sales organization headcount based outside of the US and Canada as of January 31 (fiscal Q4) for each year noted. 3Represents % of total annualized recurring revenue coming from accounts with $1 million in annual spend (\"Enterprise\") as of July 31 (fiscal Q2) for each year noted. 4Represents total major product clouds. FY20 number includes Sales, Service, Platform, Marketing, Commerce, Integration, Analytics.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.638+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "deb7ff35-b225-4c9c-9638-38c66ed25fe7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Cost To Book Reflects Sophisticated GTM...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.638+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f4a50509-d747-4860-8101-6794f0ebbfe1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.05,
            "y": 0.12
          },
          "kind": "title",
          "text": "Investing in our generational opportunity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.638+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7030627b-acaf-47ec-bf99-df1b851b95e7",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Causal Chain",
            "slug": "causal-chain",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9e98-7269-907b-8cf727e9499d",
            "version": 1,
            "bodyDocId": null,
            "description": "Showing how one event leads to another in sequence",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-30c6-769f-b3a1-188df8135886",
          "evidence": "process diagram chains five operational metrics into a sequence",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 30,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-309c-70df-9e03-9b06989c46cb",
          "evidence": "title 'Cost To Book Reflects Sophisticated GTM...' opens domino chain",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 30,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 33,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Evidence & Proof",
          "beatId": "019de935-24e5-769f-a2fa-5f47517fbe95",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Land/expand cohorts + unit economic margin causal chain",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 33,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Business Model",
          "beatId": "019de935-2663-77ab-aa86-aaf3de214bd5",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Land/expand + unit economic margin model",
          "position": 7,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 33,
          "from": 27,
          "loop": {
            "name": "13_domino_effect",
            "slug": "13-domino-effect",
            "status": "active",
            "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
            "canonId": "019dd956-6b0a-74a4-9ebb-77e5dc8152aa",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
            "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes",
            "familyLabel": null
          },
          "matchId": "019de935-278b-77ab-96a0-f886e74b56e3",
          "evidence": "Action-title chain: 'Cost To Book Reflects Sophisticated GTM...' (p.30) '...Drives Attrition Improvement...' (p.31) '...Improves Unit Economic Margins' (p.32). Explicit causal sequence.",
          "position": 6,
          "objective": "Show CTB investment cascades into lower attrition and higher unit margin",
          "confidence": 85,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 31,
      "type": "analysis",
      "title": "The slide uses a scatter-plot style visualization to compare segment performance against a Salesforce FY20 attrition benchmark.",
      "function": "diagnose",
      "rawType": "diagnosis",
      "block": null,
      "metadata": {
        "slideType": "diagnosis",
        "slideTypeCanon": {
          "name": "Diagnosis",
          "slug": "diagnosis",
          "status": "active",
          "canonId": "019de52d-0cd7-7212-898f-0464041ff8d8",
          "version": 1,
          "description": null
        },
        "function": "diagnose",
        "functionCanon": {
          "name": "Diagnose",
          "slug": "diagnose",
          "status": "active",
          "canonId": "019de52d-1657-7223-acc5-7437d878c850",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 48,
        "componentCount": 6,
        "textChars": 492,
        "nDataPoints": 2,
        "notes": "The slide uses a scatter-plot style visualization to compare segment performance against a Salesforce FY20 attrition benchmark.",
        "elementsJson": [
          "headline_text",
          "subtitle_text",
          "scatter_plot",
          "line_chart",
          "footnote"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:24.266+00",
          "seconds": 5.308,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/31",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-31",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "CTB investments produce higher quality ARR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:48+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a975-f425b4120957",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.8,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Comparison of attrition rates by segment against Salesforce FY20 benchmark",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Scatter plot",
              "slug": "scatter",
              "status": "active",
              "canonId": "019de52d-007d-72ec-8689-c79fb78e21a2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "scatter",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.266+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "17b19e91-4176-4800-9456-17868f0796f2",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Attrition %",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:48+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a975-facd6ff6c743",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.6,
            "x": 0.05,
            "y": 0.9
          },
          "kind": "source-note",
          "text": "Numbers are illustrative. 1Represents approximate attrition rate from accounts with $1 million in annual spend (“Enterprise”) as of January 31, 2020. 2Represents approximate attrition rate from accounts with 2 or more Clouds, as defined on the previous slide, as of January 31, 2020.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.266+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3c2e75e3-c62c-4398-99c8-8ec5f76fd49e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "...Which Drives Attrition Improvement...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.266+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ef995398-e089-49b0-b39e-3a272b2f2b84",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.05,
            "y": 0.1
          },
          "kind": "title",
          "text": "CTB investments produce higher quality ARR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.266+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "502bb208-c6f5-45bf-9864-7cb86a8f8ea6",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-30f0-74cf-8e0b-99ccefa6da9a",
          "evidence": "title '...Which Drives Attrition Improvement...' is mid-link of causal chain",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 31,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-311c-745b-b98f-db8932552a3c",
          "evidence": "scatter segments labeled vs baseline attrition line",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 31,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 33,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Evidence & Proof",
          "beatId": "019de935-24e5-769f-a2fa-5f47517fbe95",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Land/expand cohorts + unit economic margin causal chain",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 33,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Business Model",
          "beatId": "019de935-2663-77ab-aa86-aaf3de214bd5",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Land/expand + unit economic margin model",
          "position": 7,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 33,
          "from": 27,
          "loop": {
            "name": "13_domino_effect",
            "slug": "13-domino-effect",
            "status": "active",
            "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
            "canonId": "019dd956-6b0a-74a4-9ebb-77e5dc8152aa",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
            "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes",
            "familyLabel": null
          },
          "matchId": "019de935-278b-77ab-96a0-f886e74b56e3",
          "evidence": "Action-title chain: 'Cost To Book Reflects Sophisticated GTM...' (p.30) '...Drives Attrition Improvement...' (p.31) '...Improves Unit Economic Margins' (p.32). Explicit causal sequence.",
          "position": 6,
          "objective": "Show CTB investment cascades into lower attrition and higher unit margin",
          "confidence": 85,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 32,
      "type": "resolution",
      "title": "The slide uses a causal chain flow to connect business activities to financial outcomes.",
      "function": "quantify_impact",
      "rawType": "impact_sizing",
      "block": null,
      "metadata": {
        "slideType": "impact_sizing",
        "slideTypeCanon": {
          "name": "Impact sizing",
          "slug": "impact_sizing",
          "status": "active",
          "canonId": "019de52d-0d26-773b-aeda-2d1930f5636d",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 66,
        "componentCount": 10,
        "textChars": 360,
        "nDataPoints": 4,
        "notes": "The slide uses a causal chain flow to connect business activities to financial outcomes.",
        "elementsJson": [
          "headline_text",
          "line_chart",
          "process_diagram",
          "big_number",
          "footnote"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:22.052+00",
          "seconds": 2.801,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/32",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-32",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Lower attrition outweighs higher cost to book profile",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:48+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a976-9d545799f06b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.6,
            "x": 0.05,
            "y": 0.75
          },
          "kind": "chart",
          "text": "Attrition trend line",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.052+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "375d1d16-ab71-4785-8038-f0f6cd8ed64a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.6,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Cost to Book trend line",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.052+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f43fd1bf-b16c-4802-a977-7ae937fb1077",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.5,
            "x": 0.1,
            "y": 0.045
          },
          "kind": "diagram",
          "text": "Causal chain of business activities",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.052+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fb1b6c74-5f5d-4fb5-b2ae-c0243b10cce1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.8,
            "x": 0.05,
            "y": 0.92
          },
          "kind": "disclaimer",
          "text": "CAGR calculated between ending Salesforce cost to book and attrition as of Jan 31, 2017 and 2020.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.052+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3b403eec-e6fc-4ddd-bfa3-90a98303d101",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.1,
            "x": 0.65,
            "y": 0.3
          },
          "kind": "metric",
          "text": "+3% CAGR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.052+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b4541aac-3493-44a1-830c-c22bcc7163c3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.1,
            "x": 0.65,
            "y": 0.7
          },
          "kind": "metric",
          "text": "-7% CAGR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.052+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f840ad00-8402-4edf-95b7-49f670d1bdc7",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Unit Economic Margins: +3%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:48+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a976-a079297ca7b0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.4,
            "x": 0.05,
            "y": 0.13
          },
          "kind": "title",
          "text": "Lower attrition outweighs higher cost to book profile",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.052+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5588914d-e6bf-4ee8-943d-c5bdddbb49e6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.5,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "...And Improves Unit Economic Margins",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.052+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "62d337d9-5628-42ab-bd0d-95209a7e3b63",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-3146-707a-9e11-1b53c962a1d6",
          "evidence": "title '...And Improves Unit Economic Margins' closes the causal chain",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 88,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 32,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-3170-7732-9a00-26bbceea4f78",
          "evidence": "+3% CTB CAGR vs -7% attrition CAGR called out",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 32,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Causal Chain",
            "slug": "causal-chain",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9e98-7269-907b-8cf727e9499d",
            "version": 1,
            "bodyDocId": null,
            "description": "Showing how one event leads to another in sequence",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "9b722550-9824-4406-89a2-6635a46b4446",
          "evidence": "The slide features a causal chain of business activities.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:12:21.310043+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 32,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "71954194-5737-4043-9ad6-132ae8687bb1",
          "evidence": "The flow of boxes from 'Broader Business Portfolio' to 'Lower Attrition' implies a causal relationship.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:05:22.052+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 32,
          "frameworkName": "causal-chain"
        }
      ],
      "arcBeats": [
        {
          "to": 33,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Evidence & Proof",
          "beatId": "019de935-24e5-769f-a2fa-5f47517fbe95",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Land/expand cohorts + unit economic margin causal chain",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 33,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Business Model",
          "beatId": "019de935-2663-77ab-aa86-aaf3de214bd5",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Land/expand + unit economic margin model",
          "position": 7,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 33,
          "from": 27,
          "loop": {
            "name": "13_domino_effect",
            "slug": "13-domino-effect",
            "status": "active",
            "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
            "canonId": "019dd956-6b0a-74a4-9ebb-77e5dc8152aa",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
            "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes",
            "familyLabel": null
          },
          "matchId": "019de935-278b-77ab-96a0-f886e74b56e3",
          "evidence": "Action-title chain: 'Cost To Book Reflects Sophisticated GTM...' (p.30) '...Drives Attrition Improvement...' (p.31) '...Improves Unit Economic Margins' (p.32). Explicit causal sequence.",
          "position": 6,
          "objective": "Show CTB investment cascades into lower attrition and higher unit margin",
          "confidence": 85,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 33,
      "type": "analysis",
      "title": "Includes a Salesforce branding element and a small illustration of Einstein in a plane.",
      "function": "quantify_impact",
      "rawType": "financial_analysis",
      "block": null,
      "metadata": {
        "slideType": "financial_analysis",
        "slideTypeCanon": {
          "name": "Financial analysis",
          "slug": "financial_analysis",
          "status": "active",
          "canonId": "019de52d-0b45-709c-bfcc-0cf83dd00f13",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 62,
        "componentCount": 7,
        "textChars": 591,
        "nDataPoints": 6,
        "notes": "Includes a Salesforce branding element and a small illustration of Einstein in a plane.",
        "elementsJson": [
          "headline_text",
          "subtitle_text",
          "process_diagram",
          "kpi_table",
          "footnote",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:22.808+00",
          "seconds": 3.549,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/33",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-33",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.25,
            "w": 0.6,
            "x": 0.2,
            "y": 0.2
          },
          "kind": "diagram",
          "text": "Broader Business Portfolio, Incremental Go-To-Market Investments, Higher Quality ARR, Lower Attrition",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.808+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3ce29869-590c-4860-8690-5dbc43a75d27",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.85
          },
          "kind": "disclaimer",
          "text": "1 Unit Economic margin in this and subsequent slides are calculations based on assumptions... 2 Represents Non-GAAP Sales & Marketing expense... 3 Represents Sales & Marketing expense... 4 Current company unit economic margin forecast...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.808+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f83ec969-73d6-41da-89e2-861bea63d79b",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Unit Economic Margin: 40%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:48+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a976-499eba232fc6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.4,
            "x": 0.1,
            "y": 0.45
          },
          "kind": "table",
          "text": "Subscription Economics: FY17 Mid-30s, FY20 40%, Prelim FY21 39%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.808+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1b39cbf5-8c6d-49cd-840b-6996b439963d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.35,
            "x": 0.55,
            "y": 0.45
          },
          "kind": "table",
          "text": "Income Statement: Non-GAAP S&M % (39%, 39%), GAAP S&M % (45%, 46%)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.808+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1effba7c-6419-47aa-9d97-978ecb012e80",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.05,
            "y": 0.13
          },
          "kind": "title",
          "text": "...validate growth strategy while applying near term P&L pressure",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.808+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "762f1f18-407b-412d-bdde-d276bb852ee6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.5,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Improving Unit Economic Margins...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.808+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b1b3da51-ed45-44ab-afa6-52f66449dfc2",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-319b-743d-b222-a2ea8e962ed3",
          "evidence": "title qualifies trade-off: long-term margin vs near-term P&L pressure",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 75,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 33,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 33,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Evidence & Proof",
          "beatId": "019de935-24e5-769f-a2fa-5f47517fbe95",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Land/expand cohorts + unit economic margin causal chain",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 33,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 24,
          "name": "Business Model",
          "beatId": "019de935-2663-77ab-aa86-aaf3de214bd5",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Land/expand + unit economic margin model",
          "position": 7,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 33,
          "from": 27,
          "loop": {
            "name": "13_domino_effect",
            "slug": "13-domino-effect",
            "status": "active",
            "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
            "canonId": "019dd956-6b0a-74a4-9ebb-77e5dc8152aa",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
            "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes",
            "familyLabel": null
          },
          "matchId": "019de935-278b-77ab-96a0-f886e74b56e3",
          "evidence": "Action-title chain: 'Cost To Book Reflects Sophisticated GTM...' (p.30) '...Drives Attrition Improvement...' (p.31) '...Improves Unit Economic Margins' (p.32). Explicit causal sequence.",
          "position": 6,
          "objective": "Show CTB investment cascades into lower attrition and higher unit margin",
          "confidence": 85,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 34,
      "type": "setup",
      "title": "Salesforce branding style with Astro and Codey characters.",
      "function": "state_next_steps",
      "rawType": "closing_ask",
      "block": null,
      "metadata": {
        "slideType": "closing_ask",
        "slideTypeCanon": {
          "name": "Closing ask",
          "slug": "closing_ask",
          "status": "active",
          "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c",
          "version": 1,
          "description": null
        },
        "function": "state_next_steps",
        "functionCanon": {
          "name": "State next steps",
          "slug": "state_next_steps",
          "status": "active",
          "canonId": "019de52d-14ca-70ac-b534-971f458cdf29",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 12,
        "componentCount": 4,
        "textChars": 79,
        "nDataPoints": 0,
        "notes": "Salesforce branding style with Astro and Codey characters.",
        "elementsJson": [
          "headline_text",
          "headshot",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:21.615+00",
          "seconds": 2.315,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/34",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-34",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.1,
            "x": 0.05,
            "y": 0.065
          },
          "kind": "image",
          "text": "Mark Hawkins",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6d0a7adf-8984-4f8a-97c9-03d6492adb82",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.9,
            "w": 0.4,
            "x": 0.6,
            "y": 0.1
          },
          "kind": "image",
          "text": "Astro and Codey characters",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4bfb7f84-6538-4bf2-8728-acb3835cb877",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.2,
            "x": 0.16,
            "y": 0.7
          },
          "kind": "paragraph",
          "text": "Mark Hawkins\nPresident and CFO",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b4d5008f-b2ac-45ad-aad7-d206d95ac803",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.25,
            "x": 0.05,
            "y": 0.35
          },
          "kind": "title",
          "text": "Wrapping Up",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7abd7dbd-9a59-473f-8f67-54a13ea7185b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 35,
      "type": "analysis",
      "title": "Includes a disclaimer regarding non-GAAP measures and accounting standards (ASC 606/605).",
      "function": "summarize",
      "rawType": "kpi_dashboard",
      "block": null,
      "metadata": {
        "slideType": "kpi_dashboard",
        "slideTypeCanon": {
          "name": "KPI dashboard",
          "slug": "kpi_dashboard",
          "status": "active",
          "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 56,
        "componentCount": 7,
        "textChars": 405,
        "nDataPoints": 14,
        "notes": "Includes a disclaimer regarding non-GAAP measures and accounting standards (ASC 606/605).",
        "elementsJson": [
          "headline_text",
          "subtitle_text",
          "bar_chart_vertical",
          "line_chart",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:21.827+00",
          "seconds": 2.519,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/35",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-35",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "+25% CAGR FY16-FY21",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:48+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a976-68973484ceac",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.42,
            "x": 0.5,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Operating Cash Flow",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.827+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fd3ed013-a322-490e-a72b-8a7bc5eb71a8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.42,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Revenue and Operating Margin",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.827+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fd81e96c-b681-4118-91f1-3f616daf7192",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "CAGR: +25%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:48+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a976-6d66e8966288",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.8,
            "x": 0.02,
            "y": 0.88
          },
          "kind": "source-note",
          "text": "High End of FY22E revenue guide of $25.45B to $25.55B as of December 1st 2020. FY21E GAAP Operating Margin, Non-GAAP Operating Margin, and OCF Margin based on guidance provided December 1st 2020. FY22E Revenue based on guidance provided December 1st 2020.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.827+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "588b318e-c762-4dab-ad8d-458a09e4c323",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.04,
            "y": 0.13
          },
          "kind": "subtitle",
          "text": "History of top line, margin, and cash flow growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce",
              "version": 1,
              "description": "Header-zone supporting text near the title (= ex body.description with bbox)."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.827+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0e759e62-bf28-4c9c-a492-4c4ae8aec077",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.04,
            "y": 0.07
          },
          "kind": "title",
          "text": "Track Record of Execution",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.827+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "32f7887c-e236-4f96-9963-40b71e86bdb2",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-31c6-7068-a1e0-f87ed89222c6",
          "evidence": "title 'Track Record of Execution' + +25% CAGR callout",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 35,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-31ef-76c8-ae6a-cecbee5e9b5f",
          "evidence": "+25% CAGR FY16-FY21 explicitly annotated",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 35,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 37,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 35,
          "name": "Impact & Next Steps",
          "beatId": "019de935-250f-72fd-81c3-e4b80628f262",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Track record CAGR + fastest path to $50B+ FY26 vs peers",
          "position": 5,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 37,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 35,
          "name": "Financials",
          "beatId": "019de935-268d-769d-a6a8-4f3df337d6a6",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Revenue/op-margin track record, op-margin bridge, peer trajectory",
          "position": 8,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 37,
          "from": 35,
          "loop": {
            "name": "24_time_machine",
            "slug": "24-time-machine",
            "status": "active",
            "bestFor": "Vision casting, long-term strategy, investment pitches",
            "canonId": "019dd956-6f7f-70b2-b087-a16fe20515a7",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Fast Forward to Success -> What Made It Possible -> Back to Today's Decision",
            "description": "Transport the audience to a future state where your solution has already succeeded",
            "familyLabel": null
          },
          "matchId": "019de935-27b5-72df-bda9-c9a7cd405f4e",
          "evidence": "Track record CAGR (p.35) -> FY22 op-margin bridge (p.36) -> fastest-to-$50B trajectory vs peers (p.37).",
          "position": 7,
          "objective": "Project past execution forward to a $50B+ generational outcome",
          "confidence": 76,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 36,
      "type": "analysis",
      "title": "The slide uses a waterfall chart to visualize margin dynamics. Includes a disclaimer about the illustrative nature of the data.",
      "function": "quantify_impact",
      "rawType": "financial_analysis",
      "block": null,
      "metadata": {
        "slideType": "financial_analysis",
        "slideTypeCanon": {
          "name": "Financial analysis",
          "slug": "financial_analysis",
          "status": "active",
          "canonId": "019de52d-0b45-709c-bfcc-0cf83dd00f13",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 67,
        "componentCount": 8,
        "textChars": 558,
        "nDataPoints": 3,
        "notes": "The slide uses a waterfall chart to visualize margin dynamics. Includes a disclaimer about the illustrative nature of the data.",
        "elementsJson": [
          "headline_text",
          "subtitle_text",
          "waterfall_chart",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:22.142+00",
          "seconds": 2.761,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/36",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-36",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.78,
            "y": 0.45
          },
          "kind": "callout",
          "text": "Range of Net Expansion + Dilution",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.142+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "00648123-8a7c-4bb5-a66e-6960cf21c907",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "Range of outcomes framed by operating efficiencies and M&A dilution",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:48+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a976-ba5da923cf67",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.8,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Waterfall chart showing FY21 Guide (16.6%), FY22 Core Expansion, FY22 Slack Dilution, and FY22 Bridge.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Waterfall chart",
              "slug": "waterfall",
              "status": "active",
              "canonId": "019de52d-002e-733e-b5cf-dd3beb6692cc",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "waterfall",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.142+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6fc9a225-a4c0-4ad7-b555-38139d07fbef",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.6,
            "x": 0.05,
            "y": 0.95
          },
          "kind": "disclaimer",
          "text": "Illustrations above do not reflect actual guidance. FY22 Non-GAAP Operating Margin guidance to be provided at a later date.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.142+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "be9ac827-6b5b-4ca3-832e-60c8f3b0cbbc",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Non-GAAP Operating Margin: 18.6%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:48+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a976-be7b1189960c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.18,
            "x": 0.28,
            "y": 0.45
          },
          "kind": "paragraph",
          "text": "Includes T&E and Real Estate savings offset by growth investments such as GTM and Technology capacity.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.142+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "387d6f7b-53a9-4700-acf2-9a74be945f31",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.5,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "FY22 Non-GAAP Op Margin Dynamics",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.142+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3c805051-38d2-4531-b5af-b19182c2f6d0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.05,
            "y": 0.13
          },
          "kind": "title",
          "text": "Range of outcomes framed by operating efficiencies and M&A dilution",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.142+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8dd0b048-08e2-4182-bc03-a913fafeea4b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-3219-7091-91f2-047b78c8c459",
          "evidence": "subtitle 'Range of outcomes framed by efficiencies and M&A dilution'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 78,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 36,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de935-3244-7359-94ab-d361bf546add",
          "evidence": "18.6% / 17.6% / 16.6% gridlines + 'Range of Net Expansion + Dilution' bracket",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 36,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Waterfall chart",
            "slug": "waterfall-chart",
            "status": "active",
            "bestFor": null,
            "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "a2972f33-51ca-4dc1-8f80-dcaf4b71ba47",
          "evidence": "chart/waterfall: Waterfall chart showing FY21 Guide (16.6%), FY22 Core Expansion, FY22 Slack Dilution, and FY22 Bridge.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-17 03:54:18.418641+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 36,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "577d60ec-0233-426a-b15a-355fa552652a",
          "evidence": "Visual bridge of financial components",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:05:22.142+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 36,
          "frameworkName": "waterfall-chart"
        },
        {
          "matchId": "019de935-3417-71f2-a27b-369e994c8975",
          "evidence": "FY21 Guide -> +Core Expansion -> -Slack Dilution -> FY22 Bridge bars",
          "framework": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 36,
          "frameworkName": "Waterfall / Value Bridge"
        }
      ],
      "arcBeats": [
        {
          "to": 37,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 35,
          "name": "Impact & Next Steps",
          "beatId": "019de935-250f-72fd-81c3-e4b80628f262",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Track record CAGR + fastest path to $50B+ FY26 vs peers",
          "position": 5,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 37,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 35,
          "name": "Financials",
          "beatId": "019de935-268d-769d-a6a8-4f3df337d6a6",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Revenue/op-margin track record, op-margin bridge, peer trajectory",
          "position": 8,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 37,
          "from": 35,
          "loop": {
            "name": "24_time_machine",
            "slug": "24-time-machine",
            "status": "active",
            "bestFor": "Vision casting, long-term strategy, investment pitches",
            "canonId": "019dd956-6f7f-70b2-b087-a16fe20515a7",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Fast Forward to Success -> What Made It Possible -> Back to Today's Decision",
            "description": "Transport the audience to a future state where your solution has already succeeded",
            "familyLabel": null
          },
          "matchId": "019de935-27b5-72df-bda9-c9a7cd405f4e",
          "evidence": "Track record CAGR (p.35) -> FY22 op-margin bridge (p.36) -> fastest-to-$50B trajectory vs peers (p.37).",
          "position": 7,
          "objective": "Project past execution forward to a $50B+ generational outcome",
          "confidence": 76,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 37,
      "type": "resolution",
      "title": "The chart uses a mountain background and highlights specific revenue milestones ($5B, $10B, $20B, $50B) to emphasize growth velocity.",
      "function": "size_opportunity",
      "rawType": "market_sizing",
      "block": null,
      "metadata": {
        "slideType": "market_sizing",
        "slideTypeCanon": {
          "name": "Market sizing",
          "slug": "market_sizing",
          "status": "active",
          "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 56,
        "componentCount": 6,
        "textChars": 685,
        "nDataPoints": 5,
        "notes": "The chart uses a mountain background and highlights specific revenue milestones ($5B, $10B, $20B, $50B) to emphasize growth velocity.",
        "elementsJson": [
          "headline_text",
          "line_chart",
          "big_number",
          "logo_grid",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:26.296+00",
          "seconds": 6.76,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/37",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-37",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Fastest to ~$50B+ FY26 Target Including Slack",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:48+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a976-d94b9b5b97a7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.9,
            "x": 0.05,
            "y": 0.15
          },
          "kind": "chart",
          "text": "Revenue growth comparison over years since founding",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:26.296+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "676ba43f-bd32-4f56-929c-2c3640e8b156",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.9
          },
          "kind": "disclaimer",
          "text": "Note: Salesforce revenue of $5.4B in FY15 and $10.5B in FY19. Source for Microsoft, Oracle and SAP revenues: FactSet. FY21: High end of FY21 revenue guide of $21.10B to $21.11B as of December 1 2020. FY22: High end of FY22 revenue guide of $25.45B to $25.55B as of December 1 2020. FY26: Long range target for FY26 of $50B inclusive of long range target for Slack for FY26 of $4B as of December 8, 2020. Long range target for Slack is based on Salesforce projections and assumes the integration of Slack into Salesforce and associated synergies.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:26.296+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bd5dd8bf-ccc4-4b1c-b019-32e21d6c5353",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.2,
            "x": 0.75,
            "y": 0.02
          },
          "kind": "metric",
          "text": "~$50B+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:26.296+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7a42c03c-e26f-4287-b8cc-ecb7a0b2eb48",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Revenue: $50B+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:48+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a976-de7a39d0c733",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Generational Opportunity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:26.296+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e565d9eb-64c2-470d-9a64-5fbdbfdeee72",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Callback",
            "slug": "callback",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-a3a9-708f-b4a3-d3da2181c576",
            "version": 1,
            "bodyDocId": null,
            "description": "Referencing earlier content for payoff and cohesion",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de935-32c3-766f-a48e-c94564c16807",
          "evidence": "reuses 'Generational Opportunity' title and mountain motif from p.20",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 37,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de935-326f-7753-ae0c-b107dbbcbeff",
          "evidence": "callout 'Fastest to ~$50B+ FY26 Target Including Slack'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 78,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 37,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de935-3299-7593-86a6-990655510433",
          "evidence": "mountain backdrop reinforces 'Generational Opportunity' callback",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 37,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 37,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 35,
          "name": "Impact & Next Steps",
          "beatId": "019de935-250f-72fd-81c3-e4b80628f262",
          "matchId": "019de935-243c-737d-8293-86b27ff47072",
          "beatType": null,
          "evidence": "Track record CAGR + fastest path to $50B+ FY26 vs peers",
          "position": 5,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 78
        },
        {
          "to": 37,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 35,
          "name": "Financials",
          "beatId": "019de935-268d-769d-a6a8-4f3df337d6a6",
          "matchId": "019de935-253a-7573-8ed9-591a25f7fd81",
          "beatType": null,
          "evidence": "Revenue/op-margin track record, op-margin bridge, peer trajectory",
          "position": 8,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 62
        }
      ],
      "loops": [
        {
          "to": 37,
          "from": 35,
          "loop": {
            "name": "24_time_machine",
            "slug": "24-time-machine",
            "status": "active",
            "bestFor": "Vision casting, long-term strategy, investment pitches",
            "canonId": "019dd956-6f7f-70b2-b087-a16fe20515a7",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Fast Forward to Success -> What Made It Possible -> Back to Today's Decision",
            "description": "Transport the audience to a future state where your solution has already succeeded",
            "familyLabel": null
          },
          "matchId": "019de935-27b5-72df-bda9-c9a7cd405f4e",
          "evidence": "Track record CAGR (p.35) -> FY22 op-margin bridge (p.36) -> fastest-to-$50B trajectory vs peers (p.37).",
          "position": 7,
          "objective": "Project past execution forward to a $50B+ generational outcome",
          "confidence": 76,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 38,
      "type": "setup",
      "title": "Standard Salesforce closing slide with brand characters.",
      "function": "summarize",
      "rawType": "closing_ask",
      "block": null,
      "metadata": {
        "slideType": "closing_ask",
        "slideTypeCanon": {
          "name": "Closing ask",
          "slug": "closing_ask",
          "status": "active",
          "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 6,
        "componentCount": 3,
        "textChars": 51,
        "nDataPoints": 0,
        "notes": "Standard Salesforce closing slide with brand characters.",
        "elementsJson": [
          "photo",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:21.517+00",
          "seconds": 1.889,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/38",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-38",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.35,
            "x": 0.62,
            "y": 0.13
          },
          "kind": "image",
          "text": "Salesforce brand characters",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.517+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "935ad501-53d6-4c6c-875c-0d198c2d0b5d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.06,
            "x": 0.9,
            "y": 0.08
          },
          "kind": "image",
          "text": "Salesforce logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.517+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f6f34446-a26f-4ffc-85d9-0f4d2b8c1b93",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.55,
            "x": 0.04,
            "y": 0.45
          },
          "kind": "title",
          "text": "Thank You",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:21.517+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9088c429-1efd-44cc-b7f0-30b88fb55c5b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 39,
      "type": "appendix",
      "function": "appendix",
      "rawType": "appendix",
      "block": null,
      "metadata": {
        "slideType": "appendix",
        "slideTypeCanon": {
          "name": "Appendix",
          "slug": "appendix",
          "status": "active",
          "canonId": "019de52d-0762-71f8-b564-89ab863301cc",
          "version": 1,
          "description": null
        },
        "function": "appendix",
        "functionCanon": {
          "name": "Appendix",
          "slug": "appendix",
          "status": "active",
          "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 1,
        "componentCount": 2,
        "textChars": 8,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:23.418+00",
          "seconds": 3.724,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/39",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-39",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.9,
            "w": 0.4,
            "x": 0.6,
            "y": 0.1
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:23.418+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e7c8ad39-9159-4c1f-a60b-44e75e4da5b2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.2,
            "x": 0.05,
            "y": 0.4
          },
          "kind": "title",
          "text": "Appendix",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:23.418+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c46de90b-6edb-4b11-996a-fd55c1533180",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 40,
      "type": "appendix",
      "title": "The slide illustrates a hub-and-spoke model with Slack at the center, surrounded by various Salesforce clouds and platform services.",
      "function": "present_solution",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 26,
        "componentCount": 5,
        "textChars": 282,
        "nDataPoints": 0,
        "notes": "The slide illustrates a hub-and-spoke model with Slack at the center, surrounded by various Salesforce clouds and platform services.",
        "elementsJson": [
          "icon_grid",
          "infographic"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:22.249+00",
          "seconds": 2.517,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/40",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-40",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.65,
            "w": 0.38,
            "x": 0.12,
            "y": 0.22
          },
          "kind": "diagram",
          "text": "Slack-centric ecosystem diagram",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Hub and spoke",
              "slug": "hub-spoke",
              "status": "active",
              "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "hub-spoke",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.249+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b09d17b1-ad78-436c-a233-266c485cad0d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.16,
            "x": 0.73,
            "y": 0.85
          },
          "kind": "image",
          "text": "Salesforce + Slack logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.249+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fd9027ee-3c79-421b-98ed-a22b828a432f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.25,
            "x": 0.42,
            "y": 0.94
          },
          "kind": "source-note",
          "text": "Subject to the closing of the proposed acquisition of Slack, anticipated in the fiscal quarter ending July 31, 2021.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.249+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "418dfd76-2857-4d5e-91d1-b3b1e9820a42",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.36,
            "x": 0.53,
            "y": 0.42
          },
          "kind": "table",
          "text": "Platform capabilities categorized by Experience, Intelligence, and Single Source of Truth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.249+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5325a850-c25f-4140-81ba-e2f0add624da",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.42,
            "x": 0.29,
            "y": 0.07
          },
          "kind": "title",
          "text": "Salesforce Customer 360",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.249+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dd6bff28-ec70-4016-b5c7-50a5ac420343",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "019de935-3442-7699-8710-4a793792c63c",
          "evidence": "Customer 360 wheel with Slack hub repeated in appendix",
          "framework": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-05-02 15:01:06.957882+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 40,
          "frameworkName": "Flywheel / Hub-and-Spoke"
        },
        {
          "matchId": "26c4f80e-bb38-4c7b-bf97-c3fd5ded279c",
          "evidence": "Central Slack node surrounded by peripheral service nodes",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:05:22.249+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 40,
          "frameworkName": "hub-spoke"
        }
      ],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 41,
      "type": "setup",
      "title": "Standard legal disclaimer for third-party research usage.",
      "function": "other",
      "rawType": "appendix_disclosure",
      "block": null,
      "metadata": {
        "slideType": "appendix_disclosure",
        "slideTypeCanon": {
          "name": "Appendix disclosure",
          "slug": "appendix_disclosure",
          "status": "active",
          "canonId": "019de52d-07b2-7549-8e8b-932a19f6e616",
          "version": 1,
          "description": null
        },
        "function": "other",
        "functionCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 78,
        "componentCount": 8,
        "textChars": 2942,
        "nDataPoints": 0,
        "notes": "Standard legal disclaimer for third-party research usage.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:24.58+00",
          "seconds": 4.841,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/41",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-41",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.84
          },
          "kind": "list",
          "text": "Analytics and Integration: Calculations for Analytics based on Gartner, Forecast: Enterprise Application Software, Worldwide, 2018-2024, Q3 2020 Update, 30 September 2020. Calculations for Integration based on Gartner, Forecast: Enterprise Infrastructure Software, Worldwide, 2018-2024, Q3 2020 Update, 30 September 2020. Calculations for FY17 TAM based on Gartner Forecast: Enterprise Software Markets, Worldwide, 2014-2021, 2Q17 Update, June 27, 2017. Integration market is defined as Full Life Cycle API Management, Integration Platform as a Service (iPaaS), Application Integration Suite, Data Integration Tools. Analytics is defined as Modern BI Platforms, Traditional BI Platforms, Analytic Applications, Data Science Platforms, Location Intelligence.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.58+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3a91f56e-29dc-4091-a84c-532abb8b0818",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.9,
            "x": 0.05,
            "y": 0.72
          },
          "kind": "list",
          "text": "Platform: Calculations for Platform based on Gartner, Forecast: Enterprise Infrastructure Software, Worldwide, 2018-2024, Q3 2020 Update, 30 September 2020. Calculations for FY17 TAM based on Gartner Forecast: Enterprise Software Markets, Worldwide, 2014-2021, 2Q17 Update, June 27, 2017. Platform defined as High Productivity aPaaS, High Control aPaaS, Application Platform Software, Business Process Management Suites, Digital Experience Platforms, Create, Verify.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.58+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5d432a2b-9824-4808-9b1c-581dff53fa31",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.62
          },
          "kind": "list",
          "text": "Marketing and Commerce: Calculations for Marketing and Commerce (Digital Commerce and Marketing) based on Gartner, Forecast: Enterprise Application Software, Worldwide, 2018-2024, Q3 2020 Update, 30 September 2020. Calculations for FY17 TAM based on Gartner Forecast: Enterprise Software Markets, Worldwide, 2014-2021, 2Q17 Update, June 27, 2017.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.58+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7a955108-c048-4c83-bbdf-156d6b98f016",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.52
          },
          "kind": "list",
          "text": "Service: Calculations for Service (Customer Service and Support) based on Gartner, Forecast: Enterprise Application Software, Worldwide, 2018-2024, Q3 2020 Update, 30 September 2020. Calculations for FY17 TAM based on Gartner Forecast: Enterprise Software Markets, Worldwide, 2014-2021, 2Q17 Update, June 27, 2017.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.58+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "99bbc46e-45e1-4ab7-9e1d-fddb7b0e85d6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.42
          },
          "kind": "list",
          "text": "Sales: Calculations for Sales (Customer Experience and Relationship Management) are based on Gartner, Forecast: Enterprise Application Software, Worldwide, 2018-2024, Q3 2020 Update, 30 September 2020. Calculations for FY17 TAM based on Gartner Forecast: Enterprise Software Markets, Worldwide, 2014-2021, 2Q17 Update, June 27, 2017.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.58+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e3cfbd02-85ed-41f7-a295-37bc6b853b7a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.05,
            "y": 0.33
          },
          "kind": "paragraph",
          "text": "Gartner Total Addressable Market for fiscal years (FY) shown reflect the forecasted amounts for the following calendar years (CY); FY17 represents CY16, FY21 represents CY20, FY22 represents CY21, FY23 represents CY22, FY24 represents CY23, FY25 represents CY24.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.58+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "564b909c-f7ce-4952-afe3-52287a75ce29",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "paragraph",
          "text": "The Gartner content described herein (the “Gartner Content”) represent(s) research opinion or viewpoints published, as part of a syndicated subscription service, by Gartner, Inc. (“Gartner”), and are not representations of fact. Gartner Content speaks as of its original publication date (and not as of the date of this presentation, December 8th 2020), and the opinions expressed in the Gartner Content are subject to change without notice.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.58+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5f4078a0-284d-4fec-a7a0-4d220c6dbb7b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Gartner Content Details",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.58+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b6737b28-dd66-41a6-990d-e2456e5ac4da",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 42,
      "type": "setup",
      "function": "other",
      "rawType": "appendix_disclosure",
      "block": null,
      "metadata": {
        "slideType": "appendix_disclosure",
        "slideTypeCanon": {
          "name": "Appendix disclosure",
          "slug": "appendix_disclosure",
          "status": "active",
          "canonId": "019de52d-07b2-7549-8e8b-932a19f6e616",
          "version": 1,
          "description": null
        },
        "function": "other",
        "functionCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 40,
        "componentCount": 2,
        "textChars": 2123,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:23.464+00",
          "seconds": 3.374,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/42",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-42",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.605,
            "w": 0.906,
            "x": 0.047,
            "y": 0.198
          },
          "kind": "disclaimer",
          "text": "This presentation includes information about non-GAAP income from operations, non-GAAP operating margin, non-GAAP sales and marketing expense and non-GAAP sales and marketing expense as a percentage of revenue (collectively the “non-GAAP financial measures”). These non-GAAP financial measures are measurements of financial performance that are not prepared in accordance with U.S. generally accepted accounting principles and computational methods may differ from those used by other companies. Non-GAAP financial measures are not meant to be considered in isolation or as a substitute for comparable GAAP measures and should be read only in conjunction with the company’s consolidated financial statements prepared in accordance with GAAP. Management uses both GAAP and non-GAAP measures when planning, monitoring, and evaluating the company’s performance.\n\nThe primary purpose of using non-GAAP measures is to provide supplemental information that may prove useful to investors and to enable investors to evaluate the company’s results in the same way management does. Management believes that supplementing GAAP disclosure with non-GAAP disclosure provides investors with a more complete view of the company’s operational performance and allows for meaningful period-to-period comparisons and analysis of trends in the company’s business. Further, to the extent that other companies use similar methods in calculating non-GAAP measures, the provision of supplemental non-GAAP information can allow for a comparison of the company’s relative performance against other companies that also report non-GAAP operating results.\n\nNon-GAAP operating margin is the proportion of non-GAAP income from operations as a percentage of GAAP revenue. Non-GAAP income from operations excludes the impact of the following items: stock-based compensation, and amortization of acquisition-related intangibles.\n\nNon-GAAP sales and marketing expense excludes amortization of intangibles and stock based compensation expense. Non-GAAP sales and marketing expense as a percentage of revenue is based on GAAP revenue.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:23.464+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ce8bb1c2-a7a5-447e-b515-dcfa8ee42461",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.075,
            "w": 0.515,
            "x": 0.047,
            "y": 0.065
          },
          "kind": "title",
          "text": "Non-GAAP Financial Measures",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:23.464+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "be566a35-d43f-41c3-b8ab-ca2a01dbc7d0",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 43,
      "type": "analysis",
      "title": "The slide presents two distinct reconciliation tables side-by-side, one for income from operations and one for sales and marketing expenses, with data split by ",
      "function": "analyze_data",
      "rawType": "appendix_data",
      "block": null,
      "metadata": {
        "slideType": "appendix_data",
        "slideTypeCanon": {
          "name": "Appendix data",
          "slug": "appendix_data",
          "status": "active",
          "canonId": "019de52d-078a-745b-9ee4-c15f2f539acd",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 28,
        "componentCount": 4,
        "textChars": 250,
        "nDataPoints": 60,
        "notes": "The slide presents two distinct reconciliation tables side-by-side, one for income from operations and one for sales and marketing expenses, with data split by accounting standards (ASC 606 vs ASC 605).",
        "elementsJson": [
          "data_table"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:24.639+00",
          "seconds": 4.511,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/43",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-43",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "metric",
          "text": "Non-GAAP operating margin: 16.8%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 07:12:50+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-7dae-7366-a977-7e40aa5ee2bb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.55,
            "x": 0.04,
            "y": 0.18
          },
          "kind": "table",
          "text": "Reconciliation of GAAP to Non-GAAP income from operations and margins across FY16-FY20.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.639+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3e63ee53-f7cb-4a6a-a1af-c6f9085fa49e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.35,
            "x": 0.62,
            "y": 0.18
          },
          "kind": "table",
          "text": "Reconciliation of GAAP to Non-GAAP sales and marketing expenses and as % of revenue for FY17 and FY20.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.639+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a2f667e1-e5a9-4473-8c10-a4d92a1dbd3e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.04,
            "y": 0.06
          },
          "kind": "title",
          "text": "Non-GAAP Reconciliation Table",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:24.639+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5909bec5-755a-49ad-af45-cfefe8d94b14",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 44,
      "type": "setup",
      "function": "front_matter",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 2,
        "componentCount": 2,
        "textChars": 34,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:05:22.328+00",
          "seconds": 1.996,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/44",
        "deck": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
        "deckAnchor": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-44",
        "deckJson": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.7,
            "w": 0.15,
            "x": 0.05,
            "y": 0.15
          },
          "kind": "image",
          "text": "Salesforce mascot (bear)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.328+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e55dd283-beab-4c93-bae1-7de8fa88201d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.24,
            "x": 0.38,
            "y": 0.35
          },
          "kind": "image",
          "text": "salesforce",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:05:22.328+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4c7b7d19-18e5-4c10-b897-fe62f1b1afe4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 4,
      "to": 7,
      "label": "Situation & Context",
      "description": "DX inflection, COVID reprioritization, values, Customer 360 intro"
    },
    {
      "from": 8,
      "to": 16,
      "label": "Problem & Complication",
      "description": "$175B portfolio of TAMs + vertical/ISV white space to capture"
    },
    {
      "from": 17,
      "to": 23,
      "label": "Solution & Approach",
      "description": "Competitive moat, diverse 3D growth cube, GTM playbook"
    },
    {
      "from": 24,
      "to": 33,
      "label": "Evidence & Proof",
      "description": "Land/expand cohorts + unit economic margin causal chain"
    },
    {
      "from": 35,
      "to": 37,
      "label": "Impact & Next Steps",
      "description": "Track record CAGR + fastest path to $50B+ FY26 vs peers"
    }
  ],
  "loops": [
    {
      "from": 4,
      "to": 6,
      "label": "Why Now",
      "description": "Establish why the digital-transformation window is open now"
    },
    {
      "from": 8,
      "to": 13,
      "label": "Build Up",
      "description": "Build the $175B opportunity from segment-level TAMs"
    },
    {
      "from": 15,
      "to": 16,
      "label": "Segmentation Split",
      "description": "Split the opportunity by industry vertical and ISV coverage"
    },
    {
      "from": 17,
      "to": 19,
      "label": "Benchmark Gap",
      "description": "Position Salesforce as the leader vs peers"
    },
    {
      "from": 22,
      "to": 26,
      "label": "Zoom In",
      "description": "Zoom from portfolio strategy down to land/expand customer cases"
    },
    {
      "from": 27,
      "to": 33,
      "label": "Domino Effect",
      "description": "Show CTB investment cascades into lower attrition and higher unit margin"
    },
    {
      "from": 35,
      "to": 37,
      "label": "Time Machine",
      "description": "Project past execution forward to a $50B+ generational outcome"
    }
  ]
}