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          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019dd95a-08f8-7619-ac2a-f4194cfd8a77",
        "evidence": "Section opens with market opportunity, walks through 4 strategy bets, ends with explicit 'How we win'/'How we monetize' slides.",
        "position": 5,
        "objective": "Cascade from Business Pros & Consumers market data to strategic bets to how-we-win/monetize",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 58,
        "from": 47,
        "loop": {
          "name": "41_so_what_cascade",
          "slug": "41-so-what-cascade",
          "status": "active",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "canonId": "019dd956-769f-7208-afbc-f28985c6f4fb",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019dd95a-08f8-7619-ac2a-fb451d77c0eb",
        "evidence": "Market opportunity (48) -> strategy (49) -> Firefly/CC bets (50-55) -> 'How we win' (56) / 'How we monetize' (57).",
        "position": 6,
        "objective": "Same cascade applied to Creative Professionals & Creators",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 73,
        "from": 60,
        "loop": {
          "name": "44_value_chain_walk",
          "slug": "44-value-chain-walk",
          "status": "active",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "canonId": "019dd956-77b7-748d-b282-e4329a0a5eb1",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "description": "Walk through each step of the value chain to identify where value is created or destroyed",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019dd95a-08f8-7619-ac2a-fe931816428c",
        "evidence": "p71 visualises Workflow->Creation->Asset Mgmt->Delivery->Reporting and supporting slides anchor each link.",
        "position": 7,
        "objective": "Walk through the enterprise content supply chain end-to-end with GenStudio",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 82,
        "from": 74,
        "loop": {
          "name": "41_so_what_cascade",
          "slug": "41-so-what-cascade",
          "status": "active",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "canonId": "019dd956-769f-7208-afbc-f28985c6f4fb",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019dd95a-08f8-7619-ac2b-02e38f32db0b",
        "evidence": "p75 driver of growth -> p76 platform -> p77 industry leadership -> p79-82 GTM proof and synthesis.",
        "position": 8,
        "objective": "Cascade Personalization-at-Scale value through AEP, GTM, and 'How we win'",
        "confidence": 72,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 91,
        "from": 84,
        "loop": {
          "name": "34_segmentation_split",
          "slug": "34-segmentation-split",
          "status": "active",
          "bestFor": "Customer analysis, market research, resource allocation",
          "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "description": "Divide a whole into meaningful segments to reveal hidden patterns",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019dd95a-08f8-7619-ac2b-0407f899c19f",
        "evidence": "p84-86 aggregate financial profile, p88-91 split same revenue base into Creativity/Productivity vs Creative & Marketing groups.",
        "position": 9,
        "objective": "Reveal financial profile then split it across customer groups",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 97,
        "from": 92,
        "loop": {
          "name": "34_segmentation_split",
          "slug": "34-segmentation-split",
          "status": "active",
          "bestFor": "Customer analysis, market research, resource allocation",
          "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "description": "Divide a whole into meaningful segments to reveal hidden patterns",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019dd95a-08f8-7619-ac2b-080f6bd72a82",
        "evidence": "Symmetric two-segment financial pages: p92-94 Business Pros & Consumers, p95-97 Creative & Marketing Professionals.",
        "position": 10,
        "objective": "Compare growth and proof points across the two customer-group segments",
        "confidence": 82,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 101,
        "from": 98,
        "loop": {
          "name": "24_time_machine",
          "slug": "24-time-machine",
          "status": "active",
          "bestFor": "Vision casting, long-term strategy, investment pitches",
          "canonId": "019dd956-6f7f-70b2-b087-a16fe20515a7",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Fast Forward to Success -> What Made It Possible -> Back to Today's Decision",
          "description": "Transport the audience to a future state where your solution has already succeeded",
          "familyLabel": null,
          "categoryName": "Vision",
          "categorySlug": "vision"
        },
        "matchId": "019dd95a-08f8-7619-ac2b-0d97e9442ebd",
        "evidence": "AI monetization (98) -> How we win (99) -> world-class profile (100) -> 'The path to $30B and beyond' (101).",
        "position": 11,
        "objective": "Project forward to $30B+ opportunity to anchor today's investment thesis",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:29.779839+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1a13-73b8-b32b-2b7ee0a4388a",
        "evidence": "Crystallises the deck's POV: 'Adobe will accelerate success through customer-focused innovation'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:34.164277+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "Anchoring Bias",
          "slug": "anchoring-bias",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9254-73de-8f1b-c7250f8f4c9c",
          "version": 1,
          "bodyDocId": null,
          "description": "First piece of information becomes reference point for all subsequent judgments",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect",
          "Storyteller"
        ],
        "matchId": "019dd95a-1a13-73b8-b32b-41266d48af70",
        "evidence": "Headline $20.4B anchors how all subsequent claims are scaled.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:34.164277+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
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        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "MECE Principle",
          "slug": "mece-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7c60-71a8-8758-c79d914489c9",
          "version": 1,
          "bodyDocId": null,
          "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1a13-73b8-b32b-47554a3e8753",
        "evidence": "Diamonds split AI Platform into non-overlapping layers: Apps & Interfaces, Agent Orchestration, Models, Data.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:34.164277+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
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        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1a13-73b8-b32b-4aca190f02c1",
        "evidence": "Three layered pillars structure the strategy.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:34.164277+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
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        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1a13-73b8-b32b-5897fc5ebd7b",
        "evidence": "'How we win' framework presents three pillars.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:34.164277+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 25,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Anchoring Bias",
          "slug": "anchoring-bias",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9254-73de-8f1b-c7250f8f4c9c",
          "version": 1,
          "bodyDocId": null,
          "description": "First piece of information becomes reference point for all subsequent judgments",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect",
          "Storyteller"
        ],
        "matchId": "019dd95a-1a13-73b8-b32b-7a3a8dfb1bbb",
        "evidence": "Anchors segment with 'Billions of people' TAM figure.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:34.164277+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 35,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1a13-73b8-b32b-b0f9b967ef02",
        "evidence": "'How we win' typically framed as three supporting pillars.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:34.164277+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 45,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1a13-73b8-b32b-dbfd182c2499",
        "evidence": "'How we win' summary slide structures three pillars.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:34.164277+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 56,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "MECE Principle",
          "slug": "mece-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7c60-71a8-8758-c79d914489c9",
          "version": 1,
          "bodyDocId": null,
          "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1a13-73b8-b32b-fed81c45a4b6",
        "evidence": "Stack of Personalization at Scale -> Content Supply Chain & Unified CX -> Agent Orchestrator -> AEP.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:34.164277+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 67,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Social Proof",
          "slug": "social-proof",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-990d-7620-82b3-6dd286f34568",
          "version": 1,
          "bodyDocId": null,
          "description": "People adapt behavior based on what others do - show adoption and testimonials",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1a13-73b8-b32c-2c83892aaf61",
        "evidence": "Customer logos signal broad adoption.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:34.164277+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 80,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1a13-73b8-b32c-3f73698eb3ad",
        "evidence": "Section-closing 'how we win' typically structured in three pillars.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:34.164277+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 82,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chunking",
          "slug": "chunking",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
          "version": 1,
          "bodyDocId": null,
          "description": "Information grouped into chunks is remembered better - structure content in digestible units",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
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        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
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        "evidence": "Repeats the 'Adobe will accelerate success' big idea over an audience-expansion chart.",
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          "name": "Audience frame",
          "slug": "audience-frame",
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          "description": "Tools for modelling and segmenting the audience (persona, JTBD, segmentation).",
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      {
        "tool": {
          "name": "Action Titles",
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          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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        "evidence": "Callout repeats 'Adobe will accelerate success through customer-focused innovation'.",
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        "extraction": {
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        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
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      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
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          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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          "categoryName": "Block",
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        "agent": "Storyteller",
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        "agents": [
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        "evidence": "~2.5x YoY growth in generative credits consumed",
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        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
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          "name": "Chartjunk Elimination",
          "slug": "chartjunk-elimination",
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          "bestFor": null,
          "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1",
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          "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
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          "name": "Pyramid Principle",
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          "status": "active",
          "bestFor": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
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          "description": "Lead with the answer; group three to five MECE supports beneath it; recurse one level down. Top-down hierarchical structure for any document with a single recommendation.",
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          "categoryName": "Block",
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        "agent": "Architect",
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        "agents": [
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        "matchId": "b2292a9f-3786-4520-9d4a-fe8621f66a99",
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        "whenToUse": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
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        "narrativePurpose": "Transfer conviction with minimum reader effort by mirroring how decision-makers consume information: answer first, scaffolding behind."
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      {
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          "name": "Data Story Arc",
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          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
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          "description": "Context → Conflict → Insight → Implication structure for data narratives",
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          "categoryName": "Loop",
          "categorySlug": "loop"
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        "matchId": "a0177cf6-1ec4-4bfe-86a4-2997989d5263",
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      {
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          "name": "Value chain",
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        "matchId": "44df0cb2-e43e-4129-8d83-99aaf712ec87",
        "evidence": "diagram/value-chain: Layered architecture showing Apps & Interfaces, Agent Orchestration, Models, and Data",
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        "extraction": {
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        "evidence": "table/data: Firefly Models, PDF Models, Customer Experience Models, 3rd Party Models",
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        "extraction": {
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      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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          "categoryName": "Slide",
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        "agents": [
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        "evidence": "'Building the most complete AI platform for creativity' - declarative claim.",
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        "confidence": 80,
        "extraction": {
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        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
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        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Canvas framework",
          "slug": "canvas-framework",
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          "canonId": "019dd9e1-5005-762c-82f8-265b08436ca1",
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          "description": "Named canvas (business model canvas, value prop canvas, etc.).",
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        "agents": null,
        "matchId": "422a6619-4c4e-47ef-bd5a-0f63ed94cbb4",
        "evidence": "framework/instance: Adobe AI Platform Stack",
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        "cardinality": "optional",
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      {
        "tool": {
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          "slug": "emotional-appeal",
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          "bestFor": null,
          "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
          "version": 1,
          "bodyDocId": null,
          "description": "Connecting to audience feelings rather than just logic",
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          "categoryName": "Slide",
          "categorySlug": "slide"
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        "matchId": "019dd95a-1a13-73b8-b32b-7787047197e6",
        "evidence": "'Billions of people' framing makes opportunity feel vast.",
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        "confidence": 60,
        "extraction": {
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      {
        "tool": {
          "name": "Action Titles",
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        "evidence": "Headline 'Creativity is the new productivity' is a stance.",
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        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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        "extraction": {
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        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
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          "description": "Making abstract concepts concrete through familiar comparisons",
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        "matchId": "bef6d452-b3d1-4911-8b86-a062292a2d02",
        "evidence": "metric/primary: Visual documents opened in Acrobat annually: ~50B",
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        "evidence": "Callout: 'Proliferate access to Acrobat across every surface...'",
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          "name": "Audience Definition",
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          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
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          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
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          "categoryName": "Block",
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        "matchId": "a9ee26cc-0da0-48a0-8c6c-f029e97acfcd",
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          "status": "active",
          "bestFor": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
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          "description": "The recursive editorial discipline of asking so-what of every slide, chart, and statement until the answer is an implication for the audience — that final answer becomes the slide's title; the chain becomes its body.",
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        "agent": "Architect",
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        "matchId": "019dd95a-1a13-73b8-b32b-90c1b4adc4f2",
        "evidence": "Strategy callout explicitly answers 'so what should we do' for the segment.",
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        "whenToUse": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
        "confidence": 70,
        "extraction": {
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        "narrativePurpose": "Forces every analytical artefact to close the gap between fact and decision, so the reader holds the recommendation by reading titles alone rather than reconstructing the analyst's mental model from raw evidence."
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          "slug": "matrix-2x2",
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          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
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        "agent": null,
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        "matchId": "301b6e23-6e54-4a82-a125-634e5ecd7cb6",
        "evidence": "list/bullet: Expand our multi-surface ecosystem across desktop, web, mobile and voice; Integrate Acrobat AI Assistant into 3rd party ecosystems; Expand usage through enhanced collaboration features",
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        "evidence": "Callout: 'Make Acrobat a trusted and consistent experience everywhere'.",
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      {
        "tool": {
          "name": "AIDA Model",
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        "agents": [
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        "evidence": "list/bullet: Deliver the most accurate and verifiable answers in the market; Unlock collaboration via shared Workspaces; Tune responses with customizable agents; Deliver enterprise-grade agentic solution for document-cen",
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          ],
          "page_number": 40
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout: 'Establish Acrobat as the leading collaborative, conversational document platform.'",
              "confidence": 85
            }
          ],
          "page_number": 41
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout: 'Proliferate Express for AI-powered visual creation'.",
              "confidence": 80
            }
          ],
          "page_number": 42
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout: 'Become the platform of choice for Creativity & Productivity with quick & easy agentic creation'.",
              "confidence": 80
            }
          ],
          "page_number": 43
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'From consumption to creation' contrasts old/new with payoff stat.",
              "confidence": 80
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Consumption vs. creation framed as before/after pair.",
              "confidence": 75
            }
          ],
          "page_number": 44
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout 'Reach billions of users with Acrobat and Express' is the so-what.",
              "confidence": 75
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "'How we win' typically framed as three supporting pillars.",
              "confidence": 70
            }
          ],
          "page_number": 45
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'How we monetize' callout repeats segment thesis.",
              "confidence": 70
            }
          ],
          "page_number": 46
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout articulates the unmet need driving the opportunity.",
              "confidence": 80
            }
          ],
          "page_number": 48
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout: 'Build the most complete and customizable AI Platform for creativity, including Firefly and 3rd Party Models.'",
              "confidence": 80
            }
          ],
          "page_number": 49
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Firefly: The most comprehensive family of models' - superlative claim.",
              "confidence": 80
            }
          ],
          "page_number": 50
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout: 'Continue to grow CC Apps as the platform for limitless creativity'.",
              "confidence": 80
            }
          ],
          "page_number": 51
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout: 'Deliver the ultimate destination for AI-powered creativity'.",
              "confidence": 85
            }
          ],
          "page_number": 53
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout: 'Deliver the most complete ecosystem of freemium web and mobile creativity apps'.",
              "confidence": 80
            }
          ],
          "page_number": 54
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout: 'Scale creative production to fuel personalization at scale with Firefly Services, Custom Models and GenStudio'.",
              "confidence": 85
            }
          ],
          "page_number": 55
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout: 'Supercharge creative power & precision with Generative AI'.",
              "confidence": 80
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "'How we win' summary slide structures three pillars.",
              "confidence": 70
            }
          ],
          "page_number": 56
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'How we monetize' callout reuses the supercharge thesis.",
              "confidence": 70
            }
          ],
          "page_number": 57
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Same big-idea title returns to anchor the section close.",
              "confidence": 70
            }
          ],
          "page_number": 58
        },
        {
          "tools": [
            {
              "id": 116,
              "slug": "chunking",
              "layer": "Loop",
              "evidence": "Product announcements chunked into a single grid for digestibility.",
              "confidence": 70
            }
          ],
          "page_number": 61
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout names enterprise opportunity as 'thousands of enterprises delivering personalized... experiences'.",
              "confidence": 75
            }
          ],
          "page_number": 63
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Creative opportunity driving enterprise growth' - causal claim.",
              "confidence": 80
            }
          ],
          "page_number": 64
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Category creation powered by content' - causal claim.",
              "confidence": 80
            }
          ],
          "page_number": 65
        },
        {
          "tools": [
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "Section divider IS the thesis: 'Enable enterprises to combine Creativity, Marketing and Agentic AI...'",
              "confidence": 80
            }
          ],
          "page_number": 66
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Adobe enables every enterprise to orchestrate personalized customer experiences at scale'.",
              "confidence": 85
            },
            {
              "id": 2,
              "slug": "mece-principle",
              "layer": "Block",
              "evidence": "Stack of Personalization at Scale -> Content Supply Chain & Unified CX -> Agent Orchestrator -> AEP.",
              "confidence": 75
            }
          ],
          "page_number": 67
        },
        {
          "tools": [
            {
              "id": 113,
              "slug": "mere-exposure-effect",
              "layer": "Loop",
              "evidence": "Repeats the same orchestration stack from p67.",
              "confidence": 70
            }
          ],
          "page_number": 68
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Adobe is transforming the content supply chain' with explicit ROI callout.",
              "confidence": 85
            }
          ],
          "page_number": 69
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Adobe GenStudio supercharges the content supply chain' - declarative claim over a labelled value chain.",
              "confidence": 90
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Five-stage value-chain diagram with product icons carries the argument.",
              "confidence": 80
            },
            {
              "id": 86,
              "slug": "causal-chain",
              "layer": "Loop",
              "evidence": "Sequenced stages: Workflow -> Creation -> Asset Mgmt -> Delivery -> Reporting.",
              "confidence": 80
            }
          ],
          "page_number": 71
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Adobe AI Platform powers Adobe GenStudio' - causal/architectural claim.",
              "confidence": 80
            },
            {
              "id": 2,
              "slug": "mece-principle",
              "layer": "Slide",
              "evidence": "Three-layer diamond (Apps, Agents, Models, Data) explicitly partitions the platform.",
              "confidence": 80
            }
          ],
          "page_number": 72
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Personalization at scale driving enterprise growth' - causal headline.",
              "confidence": 85
            }
          ],
          "page_number": 75
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Adobe AI Platform powers AEP & Apps' - causal claim.",
              "confidence": 80
            }
          ],
          "page_number": 76
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Personalization at scale industry leadership' anchored by ~14B figure.",
              "confidence": 80
            }
          ],
          "page_number": 77
        },
        {
          "tools": [
            {
              "id": 226,
              "slug": "social-validation",
              "layer": "Slide",
              "evidence": "Dense logo grid of enterprise customers across verticals.",
              "confidence": 80
            },
            {
              "id": 72,
              "slug": "social-proof",
              "layer": "Block",
              "evidence": "Customer logos signal broad adoption.",
              "confidence": 80
            }
          ],
          "page_number": 80
        },
        {
          "tools": [
            {
              "id": 122,
              "slug": "story-moments",
              "layer": "Slide",
              "evidence": "Named 'One Adobe GTM successes' case examples with $150M anchor.",
              "confidence": 70
            },
            {
              "id": 226,
              "slug": "social-validation",
              "layer": "Slide",
              "evidence": "Specific customer wins as proof.",
              "confidence": 75
            }
          ],
          "page_number": 81
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'How we win' summary closes the enterprise section.",
              "confidence": 65
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Section-closing 'how we win' typically structured in three pillars.",
              "confidence": 65
            }
          ],
          "page_number": 82
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'World-class SaaS business' framed by 95% subscription stat.",
              "confidence": 80
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Single bold 95% stat dominates the slide.",
              "confidence": 70
            }
          ],
          "page_number": 84
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Adobe's industry-leading clouds' - superlative claim with $13.9B.",
              "confidence": 75
            }
          ],
          "page_number": 85
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Digital Media business momentum' - directional claim.",
              "confidence": 80
            }
          ],
          "page_number": 86
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Same recurring big-idea title returns to bridge into financial deep dive.",
              "confidence": 75
            },
            {
              "id": 98,
              "slug": "callback",
              "layer": "Loop",
              "evidence": "Reuses the deck's anchor headline to bridge into financials.",
              "confidence": 80
            }
          ],
          "page_number": 87
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout: 'Creativity & Productivity for all with unparalleled distribution and creative power'.",
              "confidence": 80
            },
            {
              "id": 87,
              "slug": "parallel-structure",
              "layer": "Loop",
              "evidence": "p88/p89 mirror each other with parallel customer-group framing.",
              "confidence": 75
            }
          ],
          "page_number": 88
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout: 'End-to-end professional Creative & Marketing solutions redefining the content lifecycle'.",
              "confidence": 80
            }
          ],
          "page_number": 89
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Our growth agenda is to serve our massive and expanding audiences'.",
              "confidence": 80
            },
            {
              "id": 98,
              "slug": "callback",
              "layer": "Loop",
              "evidence": "Mirrors p19's 'growth agenda is to serve...' headline.",
              "confidence": 80
            }
          ],
          "page_number": 90
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Adobe's Customer Groups: Breadth of opportunity' anchored by $20.4B.",
              "confidence": 75
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Two donut charts split FY24 revenue by group and route.",
              "confidence": 70
            }
          ],
          "page_number": 91
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout '15% YoY growth' flags the take-away on $1.53B.",
              "confidence": 75
            }
          ],
          "page_number": 92
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout: 'Accelerating growth through new user acquisition and increasing customer value.'",
              "confidence": 85
            }
          ],
          "page_number": 93
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout: 'PDF is the gold standard of document interchange'.",
              "confidence": 75
            },
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "'Gold standard' language transfers credibility from the format.",
              "confidence": 70
            }
          ],
          "page_number": 94
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout '10% YoY growth' on $3.92B segment.",
              "confidence": 75
            },
            {
              "id": 87,
              "slug": "parallel-structure",
              "layer": "Loop",
              "evidence": "Mirrors p92's structure: revenue + YoY callout.",
              "confidence": 80
            }
          ],
          "page_number": 95
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Creative & Marketing Professionals: Accelerating growth' >100% stat.",
              "confidence": 80
            }
          ],
          "page_number": 96
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Unlocking the enterprise opportunity' - directional stance.",
              "confidence": 80
            },
            {
              "id": 226,
              "slug": "social-validation",
              "layer": "Slide",
              "evidence": "~22,000 enterprise customers as proof.",
              "confidence": 70
            }
          ],
          "page_number": 97
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Repeats 'Adobe's AI monetization' anchor with >$3.5B.",
              "confidence": 75
            },
            {
              "id": 98,
              "slug": "callback",
              "layer": "Loop",
              "evidence": "Callback to p23 AI monetization slide.",
              "confidence": 75
            }
          ],
          "page_number": 98
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'World-class financial profile' - superlative claim with >46% stat.",
              "confidence": 80
            }
          ],
          "page_number": 100
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Expanding Adobe's Opportunity: The path to $30B and beyond' is the deck's destination.",
              "confidence": 90
            },
            {
              "id": 124,
              "slug": "closing-techniques",
              "layer": "Slide",
              "evidence": "Vision close anchored by $30B figure and product-prism visual.",
              "confidence": 80
            }
          ],
          "page_number": 101
        }
      ],
      "slides_seen": 109,
      "deck_summary": "Adobe's investor meeting follows the Consultant's Gambit beat-by-beat (results -> AI inflection -> platform strategy -> three-segment proof -> $30B path) and leans heavily on Storymakers staples like action titles, anaphora ('Adobe has grown by...'), MECE platform layers, value-chain decomposition, and parallel customer-group cascades, with strong but not deep emotional or narrative arc work.",
      "secondary_arcs": [
        {
          "id": 11,
          "slug": "triple-take",
          "beats": [
            {
              "name": "The Facts (What)",
              "end_page": 20,
              "evidence": "Q1 results, market data, business overview",
              "position": 1,
              "start_page": 5
            },
            {
              "name": "The Implications (So What)",
              "end_page": 82,
              "evidence": "AI strategy and segment plays explain what the facts mean",
              "position": 2,
              "start_page": 21
            },
            {
              "name": "The Action (Now What)",
              "end_page": 101,
              "evidence": "Growth agenda, monetization, $30B target",
              "position": 3,
              "start_page": 83
            }
          ],
          "evidence": "Each customer-group section follows Facts (market size) -> Implications (strategy) -> Action (how we win/monetize), repeated three times across pages 34-82.",
          "confidence": 55
        }
      ],
      "images_inspected": 9,
      "slide_frameworks": [
        {
          "frameworks": [
            {
              "name": "Adobe AI Platform (Apps / Agent Orchestration / Models / Data)",
              "slug": "adobe-ai-platform",
              "evidence": "Slide title 'Adobe's AI strategy' with four labelled diamond layers.",
              "confidence": 90
            }
          ],
          "page_number": 21
        },
        {
          "frameworks": [
            {
              "name": "Adobe AI Platform (Apps / Agent Orchestration / Models / Data)",
              "slug": "adobe-ai-platform",
              "evidence": "Same four-layer Adobe AI Platform structure.",
              "confidence": 85
            }
          ],
          "page_number": 22
        },
        {
          "frameworks": [
            {
              "name": "Adobe AI Platform",
              "slug": "adobe-ai-platform",
              "evidence": "Callout names 'Adobe AI Platform' as central framework.",
              "confidence": 80
            }
          ],
          "page_number": 24
        },
        {
          "frameworks": [
            {
              "name": "Adobe AI Platform",
              "slug": "adobe-ai-platform",
              "evidence": "Title and structure match the AI Platform framework.",
              "confidence": 80
            }
          ],
          "page_number": 31
        },
        {
          "frameworks": [
            {
              "name": "Adobe AI Platform",
              "slug": "adobe-ai-platform",
              "evidence": "Title 'Adobe's AI Platform' with same layered diagram.",
              "confidence": 80
            }
          ],
          "page_number": 32
        },
        {
          "frameworks": [
            {
              "name": "Adobe Personalization at Scale (Content Supply Chain + Unified Customer Experience)",
              "slug": "personalization-at-scale",
              "evidence": "Stacked blocks: Personalization at Scale, Content Supply Chain, Unified CX, AEP Agent Orchestrator.",
              "confidence": 85
            }
          ],
          "page_number": 67
        },
        {
          "frameworks": [
            {
              "name": "Adobe Personalization at Scale",
              "slug": "personalization-at-scale",
              "evidence": "Same Personalization at Scale stack repeated.",
              "confidence": 80
            }
          ],
          "page_number": 68
        },
        {
          "frameworks": [
            {
              "name": "Content Supply Chain (Workflow & Planning / Creation & Production / Asset Management / Delivery & Activation / Reporting & Insights)",
              "slug": "content-supply-chain",
              "evidence": "Five labelled value-chain columns with product icons.",
              "confidence": 92
            },
            {
              "name": "Value Chain",
              "slug": "value-chain",
              "evidence": "Sequential horizontal stages from input planning to reporting outputs.",
              "confidence": 80
            }
          ],
          "page_number": 71
        },
        {
          "frameworks": [
            {
              "name": "Adobe AI Platform (Apps / Agent Orchestration / Models / Data)",
              "slug": "adobe-ai-platform",
              "evidence": "Diamond stack labels visible: Apps & Interfaces, Agent Orchestration, Models, Data.",
              "confidence": 90
            }
          ],
          "page_number": 72
        },
        {
          "frameworks": [
            {
              "name": "Adobe Personalization at Scale",
              "slug": "personalization-at-scale",
              "evidence": "Title and structure match the orchestration framework.",
              "confidence": 75
            }
          ],
          "page_number": 74
        },
        {
          "frameworks": [
            {
              "name": "Adobe AI Platform powering AEP & Apps",
              "slug": "adobe-ai-platform",
              "evidence": "Variant of AI Platform framework applied to AEP.",
              "confidence": 75
            }
          ],
          "page_number": 76
        }
      ]
    },
    "matchedAt": "2026-04-27 07:34:02+00",
    "slidesSeen": 109,
    "deckSummary": "Adobe's investor meeting follows the Consultant's Gambit beat-by-beat (results -> AI inflection -> platform strategy -> three-segment proof -> $30B path) and leans heavily on Storymakers staples like action titles, anaphora ('Adobe has grown by...'), MECE platform layers, value-chain decomposition, and parallel customer-group cascades, with strong but not deep emotional or narrative arc work.",
    "imagesInspected": 9,
    "extractionSeconds": 473.7614
  },
  "score": {
    "backend": "codex",
    "scoredAt": "2026-05-02 15:10:53.995+00",
    "subScores": {
      "scqa_arc": 58,
      "action_titles": 61,
      "mece_structure": 66,
      "closing_strength": 55,
      "evidence_quality": 80,
      "clarity_of_thesis": 54,
      "production_quality": 73,
      "visual_storytelling": 78
    },
    "totalScore": 66,
    "coveragePct": 100,
    "explanations": {
      "scqa_arc": "A situation and answer are present, but the complication and question are implicit, making the deck feel more like a leadership-section analytical sequence than a crisp Situation-Complication-Question-Answer arc.",
      "action_titles": "Action-title coverage is mixed: many slides use declarative titles, but many remain labels; for example, slide 15, \"Adobe has grown by expanding routes to market,\" is stronger than slide 23, \"Adobe's AI monetization.\"",
      "mece_structure": "The deck has a mostly logical customer/product/financial structure, but sections such as Creative Professionals, Creativity & Marketing, AI Platform, and repeated How we win frames overlap across slides 25, 45-57, 67-74, and 82.",
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      "Add an executive thesis slide immediately after the agenda that states the full argument: Adobe is using AI and customer-focused innovation to expand audiences, monetize across clouds, and reach $30B+ revenue.",
      "Rewrite recurring topic titles into sharper action titles with evidence, for example change 'How we win' to a segment-specific claim about distribution, AI platform differentiation, or monetization.",
      "Tighten section dividers into MECE pillars such as Current performance, AI-era opportunity, Growth engines by audience, Enterprise orchestration, and Financial agenda.",
      "Create a stronger final recommendation slide before the appendix that summarizes the investor takeaway and the 3-4 proof points management wants the audience to remember."
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            "version": 1,
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          "evidence": "AI strategy and segment plays explain what the facts mean",
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            "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)."
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    {
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            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
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          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
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            "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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            "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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          "priority": "Core",
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          "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
          "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
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          "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
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          "evidence": "Frames creativity as the new productivity - metaphor positioning.",
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            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
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            "version": 1,
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            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
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          "matchConfidence": 82
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        {
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            "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)."
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          "matchId": "019dd95a-08f8-7619-ac2a-f4194cfd8a77",
          "evidence": "Section opens with market opportunity, walks through 4 strategy bets, ends with explicit 'How we win'/'How we monetize' slides.",
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      "title": "The slide uses a puzzle-piece visual metaphor to connect the product interface with the usage metric.",
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          "text": "~50B Visual documents opened in Acrobat annually",
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              "version": 1,
              "description": "Highlighted callout box."
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              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
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          "kind": "image",
          "text": "Acrobat interface showing document organization",
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