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        "matchId": "019deab6-151f-721f-9102-07dc6d334be6",
        "evidence": "Foundations vs future action + 2025-2028 trajectories.",
        "position": 9,
        "objective": "Europe foundations vs 2028 trajectory",
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 36,
        "from": 34,
        "loop": {
          "name": "04_tale_two_worlds",
          "slug": "04-tale-two-worlds",
          "status": "active",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "description": "Show the gap between two states to drive urgency or highlight opportunity",
          "familyLabel": null,
          "categoryName": "Comparison",
          "categorySlug": "comparison"
        },
        "matchId": "019deab6-153e-725f-99a7-eb0b8c65e526",
        "evidence": "Foundations vs future for cyber and Orange Business + EBITDAaL trajectory.",
        "position": 10,
        "objective": "Cyberdefense + Orange Business foundations vs 2028",
        "confidence": 75,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 39,
        "from": 37,
        "loop": {
          "name": "21_before_after",
          "slug": "21-before-after",
          "status": "active",
          "bestFor": "Product demos, process improvements, ROI justification",
          "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
          "familyLabel": null,
          "categoryName": "Comparison",
          "categorySlug": "comparison"
        },
        "matchId": "019deab6-155c-77fc-ab97-64b48bd7b12e",
        "evidence": "Pre/post-combination footprint + foundations vs future + 2025-2028 trajectory.",
        "position": 11,
        "objective": "MasOrange combination scale change with synergies",
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 44,
        "from": 41,
        "loop": {
          "name": "13_domino_effect",
          "slug": "13-domino-effect",
          "status": "active",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "canonId": "019dd956-6b0a-74a4-9ebb-77e5dc8152aa",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes",
          "familyLabel": null,
          "categoryName": "Causation",
          "categorySlug": "causation"
        },
        "matchId": "019deab6-157b-72de-925e-c535753b11eb",
        "evidence": "Roadmap -> financial playbook -> efficiency drivers -> strong OCF/FCF callout.",
        "position": 12,
        "objective": "Show how initiatives + efficiency -> cash generation",
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 47,
        "from": 45,
        "loop": {
          "name": "39_benchmark_gap",
          "slug": "39-benchmark-gap",
          "status": "active",
          "bestFor": "Performance improvement, competitive analysis, target setting",
          "canonId": "019dd956-75a4-7522-8d1a-af94da4703e9",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
          "description": "Compare performance against best-in-class to quantify the opportunity",
          "familyLabel": null,
          "categoryName": "Comparison",
          "categorySlug": "comparison"
        },
        "matchId": "019deab6-1599-738a-94a5-d6d2ff23bc8d",
        "evidence": "EPS CAGR + TSR vs Stoxx 600 telco/CAC 40 (82% vs 53%/36%) + dividend step chart.",
        "position": 13,
        "objective": "Demonstrate shareholder return outperformance",
        "confidence": 82,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 51,
        "from": 49,
        "loop": {
          "name": "41_so_what_cascade",
          "slug": "41-so-what-cascade",
          "status": "active",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "canonId": "019dd956-769f-7208-afbc-f28985c6f4fb",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019deab6-15b8-759d-b63f-4b64ad0057e1",
        "evidence": "Guidance 2026 + Guidance 2028 tables -> key take-aways summary slide.",
        "position": 14,
        "objective": "Convert plan into 2026/2028 guidance and key takeaways",
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Social Proof",
          "slug": "social-proof",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-990d-7620-82b3-6dd286f34568",
          "version": 1,
          "bodyDocId": null,
          "description": "People adapt behavior based on what others do - show adoption and testimonials",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019deab6-1635-74fb-8d56-d52c1b3c50ed",
        "evidence": ">340m customers, leadership positions across markets",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "The Rule of Three",
          "slug": "the-rule-of-three",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33",
          "version": 1,
          "bodyDocId": null,
          "description": "Ideas presented in threes are more memorable and satisfying",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019deab6-16af-75d0-9724-f073064b46a0",
        "evidence": "Stronger / Simpler / Better three-column structure",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 90,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Curiosity Gap",
          "slug": "curiosity-gap",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9703-74ef-8b85-96dfd8525025",
          "version": 1,
          "bodyDocId": null,
          "description": "People seek missing information - create open questions that demand resolution",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019deab6-1766-7087-9a08-44ff601811db",
        "evidence": "Each macro-trend opens a need that the deck will close",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Framing Effect",
          "slug": "framing-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-97be-77c8-8c04-5de78eaad0a1",
          "version": 1,
          "bodyDocId": null,
          "description": "How information is presented dramatically affects perception and decisions",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect",
          "Storyteller"
        ],
        "matchId": "019deab6-1748-7400-8a27-a7a39fdf891d",
        "evidence": "Threats explicitly reframed as 'opportunities' via downward arrows",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019deab6-17fe-749b-b614-b9b2e6afb154",
        "evidence": "Trust the future POV crystallized in <20 words",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 75,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "Governing Thought",
          "slug": "governing-thought",
          "status": "active",
          "bestFor": "When the deck makes a recommendation, decision, or argues a position; when defining the top of a pyramid before structuring supports; when an SCQA opening needs an Answer; when stripping topic-style titles in favour of action titles.",
          "canonId": "019dd956-8286-760e-8638-77558a0d71ba",
          "version": 1,
          "bodyDocId": "06f7d5a5-daab-44c1-9d67-63c52ba03962",
          "description": "The single declarative sentence at the apex of a Minto pyramid that summarises and is supported by everything beneath it — the answer the deck exists to defend.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019deab6-17e0-7138-aea3-c05bb57bfee9",
        "evidence": "'Trust the future' at the center unifies the three pillars",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When the deck makes a recommendation, decision, or argues a position; when defining the top of a pyramid before structuring supports; when an SCQA opening needs an Answer; when stripping topic-style titles in favour of action titles.",
        "confidence": 88,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": "Forces the writer to commit to a position before structuring the case — exposes muddled thinking that hides safely inside topic-style headings. Gives busy readers the answer in the first cognitive beat and enables progressive disclosure of the supporting case.",
        "antipattern": "Topic-style headings ('Strategic options for growth', 'Considerations for Europe') instead of declarative claims with verbs. Multi-sentence apex statements. Qualifier-laden hedges. Noun-phrase labels ('Recommendation: acquisition of Target B') pretending to be sentences. Fake governing thoughts — confident apex the supports don't actually force.",
        "cardinality": null,
        "narrativePurpose": "Anchor the document in one defensible claim with a working verb, so the audience knows the answer before they read the proof and the entire structure ladders up to it."
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019deab6-17c1-72de-82ce-4dcf2dc3745a",
        "evidence": "Customer intimacy / Innovative growth / Excellence at scale circular diagram",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 92,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Social Proof",
          "slug": "social-proof",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-990d-7620-82b3-6dd286f34568",
          "version": 1,
          "bodyDocId": null,
          "description": "People adapt behavior based on what others do - show adoption and testimonials",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019deab6-187e-705b-a0e6-e3aeb4c7b939",
        "evidence": "123,500 employees in 78 countries metric anchor",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Storytelling Effect",
          "slug": "storytelling-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-981b-74f9-9096-5c8df03dab5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Stories are remembered up to 22x better than facts alone",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019deab6-185c-7741-8f6c-875deb6ad172",
        "evidence": "Employee photos paired with values: Responsible, Caring, Bold",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "MECE Principle",
          "slug": "mece-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7c60-71a8-8758-c79d914489c9",
          "version": 1,
          "bodyDocId": null,
          "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019deab6-18fc-7250-bc29-5645bea2ae74",
        "evidence": "Three non-overlapping ESG categories cover the field",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019deab6-18dd-731f-a262-9b89e668472c",
        "evidence": "Customers / Society / Planet ESG triad",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Governing Thought",
          "slug": "governing-thought",
          "status": "active",
          "bestFor": "When the deck makes a recommendation, decision, or argues a position; when defining the top of a pyramid before structuring supports; when an SCQA opening needs an Answer; when stripping topic-style titles in favour of action titles.",
          "canonId": "019dd956-8286-760e-8638-77558a0d71ba",
          "version": 1,
          "bodyDocId": "06f7d5a5-daab-44c1-9d67-63c52ba03962",
          "description": "The single declarative sentence at the apex of a Minto pyramid that summarises and is supported by everything beneath it — the answer the deck exists to defend.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019deab6-1958-75a4-9294-51fe1efc9f60",
        "evidence": "'Trust the future' centered inside circle",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When the deck makes a recommendation, decision, or argues a position; when defining the top of a pyramid before structuring supports; when an SCQA opening needs an Answer; when stripping topic-style titles in favour of action titles.",
        "confidence": 90,
        "extraction": {
          "at": "2026-05-02 22:01:34.007541+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": "Forces the writer to commit to a position before structuring the case — exposes muddled thinking that hides safely inside topic-style headings. Gives busy readers the answer in the first cognitive beat and enables progressive disclosure of the supporting case.",
        "antipattern": "Topic-style headings ('Strategic options for growth', 'Considerations for Europe') instead of declarative claims with verbs. Multi-sentence apex statements. Qualifier-laden hedges. Noun-phrase labels ('Recommendation: acquisition of Target B') pretending to be sentences. Fake governing thoughts — confident apex the supports don't actually force.",
        "cardinality": null,
        "narrativePurpose": "Anchor the document in one defensible claim with a working verb, so the audience knows the answer before they read the proof and the entire structure ladders up to it."
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              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Our commitments to a sustainable performance'",
              "confidence": 85
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Customers / Society / Planet ESG triad",
              "confidence": 85
            },
            {
              "id": 2,
              "slug": "mece-principle",
              "layer": "Block",
              "evidence": "Three non-overlapping ESG categories cover the field",
              "confidence": 75
            }
          ],
          "page_number": 11
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Our three ambitions in action' acts as headline",
              "confidence": 88
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Three colored arcs labelled Customer intimacy / Innovative growth / Excellence at scale",
              "confidence": 95
            },
            {
              "id": 17,
              "slug": "governing-thought",
              "layer": "Block",
              "evidence": "'Trust the future' centered inside circle",
              "confidence": 90
            },
            {
              "id": 131,
              "slug": "gestalt-principles",
              "layer": "Slide",
              "evidence": "Closure & similarity in colored arcs + central label",
              "confidence": 85
            },
            {
              "id": 147,
              "slug": "focal-point",
              "layer": "Slide",
              "evidence": "Trust the future text is the visual focal point",
              "confidence": 78
            }
          ],
          "page_number": 12
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states transformation thesis powered by digital & AI",
              "confidence": 85
            },
            {
              "id": 147,
              "slug": "focal-point",
              "layer": "Slide",
              "evidence": "Customer intimacy pillar highlighted on circular diagram",
              "confidence": 80
            },
            {
              "id": 98,
              "slug": "callback",
              "layer": "Loop",
              "evidence": "Re-uses the three-pillars circle from p12 with one pillar foregrounded",
              "confidence": 80
            },
            {
              "id": 87,
              "slug": "parallel-structure",
              "layer": "Loop",
              "evidence": "Sets up parallel structure for following 3 zoom-in pages",
              "confidence": 70
            }
          ],
          "page_number": 13
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Keep growing our customer base & market shares' is the so-what",
              "confidence": 88
            },
            {
              "id": 119,
              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": "+40m growth callout makes the implication explicit",
              "confidence": 75
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specific regions (France, Spain, AME) with quantified targets",
              "confidence": 78
            }
          ],
          "page_number": 14
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Enhance loyalty & engagement' + NPS 40 by 2028 callout",
              "confidence": 88
            },
            {
              "id": 119,
              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": "Quantified ambition box answers 'so what'",
              "confidence": 75
            }
          ],
          "page_number": 15
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Increase customer value & differentiation' headline",
              "confidence": 88
            },
            {
              "id": 119,
              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": "130m penetration metric + Next-gen apps callout",
              "confidence": 75
            }
          ],
          "page_number": 16
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Accelerate new pockets of growth' headline",
              "confidence": 85
            },
            {
              "id": 147,
              "slug": "focal-point",
              "layer": "Slide",
              "evidence": "Innovative growth pillar highlighted on circular diagram",
              "confidence": 80
            },
            {
              "id": 98,
              "slug": "callback",
              "layer": "Loop",
              "evidence": "Repeats three-pillars circle with second pillar foregrounded",
              "confidence": 80
            },
            {
              "id": 87,
              "slug": "parallel-structure",
              "layer": "Loop",
              "evidence": "Mirrors structure from Customer Intimacy pillar loop",
              "confidence": 75
            }
          ],
          "page_number": 17
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Scale B2C services beyond connectivity' with EUR500m callout",
              "confidence": 85
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Quantified +EUR500m revenues by 2028 ambition",
              "confidence": 78
            }
          ],
          "page_number": 18
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Seize opportunities on B2B trusted solutions' + EUR500m",
              "confidence": 85
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specific B2B revenue ambition",
              "confidence": 75
            }
          ],
          "page_number": 19
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Manage our unique infrastructure assets for value'",
              "confidence": 80
            },
            {
              "id": 119,
              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": "FTTH +6pt monetisation ratio target",
              "confidence": 70
            }
          ],
          "page_number": 20
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Strengthen excellence & leverage scale for efficiency'",
              "confidence": 85
            },
            {
              "id": 147,
              "slug": "focal-point",
              "layer": "Slide",
              "evidence": "Excellence at scale pillar highlighted on circular diagram",
              "confidence": 80
            },
            {
              "id": 98,
              "slug": "callback",
              "layer": "Loop",
              "evidence": "Third repetition of three-pillars circle, third pillar foregrounded",
              "confidence": 80
            },
            {
              "id": 87,
              "slug": "parallel-structure",
              "layer": "Loop",
              "evidence": "Same opener-pattern as the prior two pillar loops",
              "confidence": 75
            }
          ],
          "page_number": 21
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Build next-generation networks, resilience and efficiency' + 14% capex",
              "confidence": 82
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "c.14% Group eCapex/sales by 2028",
              "confidence": 75
            }
          ],
          "page_number": 22
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Leverage Group scale for technological leadership'",
              "confidence": 80
            },
            {
              "id": 34,
              "slug": "the-rule-of-three",
              "layer": "Block",
              "evidence": "Three-column initiative layout",
              "confidence": 70
            }
          ],
          "page_number": 23
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Unlock the full potential of AI' + EUR600m callout",
              "confidence": 88
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Quantified EUR600m AI value by 2028",
              "confidence": 80
            }
          ],
          "page_number": 24
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Accelerate on operational efficiency' + EUR1bn synergies",
              "confidence": 85
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "EUR1bn procurement synergies by 2028 specified",
              "confidence": 80
            }
          ],
          "page_number": 25
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Strengthened leadership through unleashed innovation' (France)",
              "confidence": 85
            },
            {
              "id": 26,
              "slug": "before-after-bridge",
              "layer": "Block",
              "evidence": "Foundations vs future-action two-column structure",
              "confidence": 88
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Foundations (now) vs Future strategic pillars",
              "confidence": 80
            }
          ],
          "page_number": 27
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Efficiency offsetting copper-to-fiber migration' states the so-what",
              "confidence": 92
            },
            {
              "id": 119,
              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": "Title answers why drivers matter; Stable+ EBITDAaL callout",
              "confidence": 88
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Each waterfall block annotated with EURbn delta and explanation",
              "confidence": 80
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Green = positive, grey = baseline color hierarchy on bridge",
              "confidence": 75
            }
          ],
          "page_number": 28
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Innovation & efficiency fuelling robust operating cash-flow growth'",
              "confidence": 85
            },
            {
              "id": 119,
              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": ">+3% OCF CAGR callout = the implication",
              "confidence": 78
            }
          ],
          "page_number": 29
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Reaching EUR10bn revenues in 2028' (Africa Middle East)",
              "confidence": 85
            },
            {
              "id": 26,
              "slug": "before-after-bridge",
              "layer": "Block",
              "evidence": "Foundations / Trust the future in action two-part structure",
              "confidence": 85
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Current AME footprint vs 2028 ambition",
              "confidence": 78
            }
          ],
          "page_number": 30
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'High single-digit operating cash-flow growth' callout title",
              "confidence": 82
            },
            {
              "id": 119,
              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": "Trajectory chart + CAGR call-out answers so-what",
              "confidence": 75
            }
          ],
          "page_number": 31
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Push on customer engagement & efficiency' (Europe)",
              "confidence": 82
            },
            {
              "id": 26,
              "slug": "before-after-bridge",
              "layer": "Block",
              "evidence": "Foundations vs future action layout",
              "confidence": 80
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Current Europe state vs future action",
              "confidence": 75
            }
          ],
          "page_number": 32
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'High single-digit operating cash-flow growth' (Europe)",
              "confidence": 82
            },
            {
              "id": 119,
              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": "OCF CAGR callout = implication",
              "confidence": 75
            }
          ],
          "page_number": 33
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'The leading cyber player in Europe'",
              "confidence": 85
            },
            {
              "id": 26,
              "slug": "before-after-bridge",
              "layer": "Block",
              "evidence": "Foundations vs Trust the future in action layout",
              "confidence": 80
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "EUR1.3bn today vs EUR2bn by 2030",
              "confidence": 75
            }
          ],
          "page_number": 34
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Orange Business Next transformation stage'",
              "confidence": 78
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Future pillars echo the three-ambition framework",
              "confidence": 70
            }
          ],
          "page_number": 35
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Continued EBITDAaL trend improvement' callout title",
              "confidence": 80
            }
          ],
          "page_number": 36
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'MasOrange Changing scale with 100% ownership'",
              "confidence": 82
            },
            {
              "id": 26,
              "slug": "before-after-bridge",
              "layer": "Block",
              "evidence": "Pre/post MasOrange combination story",
              "confidence": 80
            },
            {
              "id": 34,
              "slug": "the-rule-of-three",
              "layer": "Block",
              "evidence": "Execution / Financial profile / Balance sheet three-column",
              "confidence": 75
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Standalone vs combined MasOrange comparison",
              "confidence": 78
            }
          ],
          "page_number": 37
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Ready for the next steps' + EUR500m synergies callout",
              "confidence": 80
            }
          ],
          "page_number": 38
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Mid to high single-digit operating cash-flow growth'",
              "confidence": 80
            },
            {
              "id": 119,
              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": "OCF CAGR callout makes implication explicit",
              "confidence": 75
            }
          ],
          "page_number": 39
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'A solid plan with a very clear roadmap...Significant cash generation ahead'",
              "confidence": 88
            },
            {
              "id": 86,
              "slug": "causal-chain",
              "layer": "Loop",
              "evidence": "Initiatives -> cash generation cause-effect across loop",
              "confidence": 80
            },
            {
              "id": 93,
              "slug": "build-up-gradatio",
              "layer": "Loop",
              "evidence": "Initiative buckets aggregate toward 'acceleration in cash generation'",
              "confidence": 70
            }
          ],
          "page_number": 41
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Trust the future Strong financial playbook' + cash headroom callout",
              "confidence": 85
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Three-pillar circular diagram feeds financial outcomes list",
              "confidence": 82
            },
            {
              "id": 17,
              "slug": "governing-thought",
              "layer": "Block",
              "evidence": "Trust the future framing repeated",
              "confidence": 78
            }
          ],
          "page_number": 42
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Accelerating on operational efficiency' + +2pt margin callout",
              "confidence": 85
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "AI at Scale / Procurement at Scale / Operational Efficiency three-column",
              "confidence": 75
            }
          ],
          "page_number": 43
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Innovation & efficiency fuelling strong cash-flow generation'",
              "confidence": 88
            },
            {
              "id": 119,
              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": "Double-digit OCF & FCF callout",
              "confidence": 80
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Per-segment driver annotations on the chart",
              "confidence": 75
            }
          ],
          "page_number": 44
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Driving adjusted EPS growth by c.10% CAGR 2025-2028'",
              "confidence": 88
            },
            {
              "id": 147,
              "slug": "focal-point",
              "layer": "Slide",
              "evidence": "Large orange growth arrow with c.10% CAGR label dominates",
              "confidence": 82
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Up/down arrow drivers list explains the bridge",
              "confidence": 75
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Adjusted EPS 2025 EUR0.86 vs Adjusted EPS 2028 with positive/negative drivers",
              "confidence": 70
            }
          ],
          "page_number": 45
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Our North Star is sustainable value creation'",
              "confidence": 88
            },
            {
              "id": 17,
              "slug": "governing-thought",
              "layer": "Block",
              "evidence": "Strong cash-flow generation centered as the unifying idea",
              "confidence": 85
            },
            {
              "id": 131,
              "slug": "gestalt-principles",
              "layer": "Slide",
              "evidence": "Four-part circular diagram uses closure + similarity around center",
              "confidence": 78
            },
            {
              "id": 147,
              "slug": "focal-point",
              "layer": "Slide",
              "evidence": "Black 'Strong cash-flow generation' core anchors the diagram",
              "confidence": 75
            }
          ],
          "page_number": 46
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Driving attractive shareholder return' + 82% TSR callout",
              "confidence": 88
            },
            {
              "id": 72,
              "slug": "social-proof",
              "layer": "Block",
              "evidence": "82% TSR vs 53% Stoxx 600 telco / 36% CAC 40 benchmark",
              "confidence": 82
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Three side-by-side panels: TSR bars, dividend steps, future commitment",
              "confidence": 70
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Orange bar visually stands out vs yellow/blue peer bars",
              "confidence": 78
            }
          ],
          "page_number": 47
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Guidance 2026' framed as committed numbers",
              "confidence": 70
            },
            {
              "id": 125,
              "slug": "data-ink-ratio",
              "layer": "Slide",
              "evidence": "Clean comparison table without chartjunk",
              "confidence": 65
            },
            {
              "id": 116,
              "slug": "chunking",
              "layer": "Loop",
              "evidence": "Guidance broken into discrete KPI rows for digestibility",
              "confidence": 70
            }
          ],
          "page_number": 49
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Guidance 2028' headline",
              "confidence": 70
            },
            {
              "id": 87,
              "slug": "parallel-structure",
              "layer": "Loop",
              "evidence": "Same KPI row structure as p49 makes scan effortless",
              "confidence": 70
            }
          ],
          "page_number": 50
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Trust the future key take-aways' summary headline",
              "confidence": 85
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Recap of the three-pillar framework as wrap-up",
              "confidence": 78
            },
            {
              "id": 98,
              "slug": "callback",
              "layer": "Loop",
              "evidence": "Repeats Trust the future + ESG callout from opening",
              "confidence": 75
            }
          ],
          "page_number": 51
        }
      ],
      "slides_seen": 59,
      "deck_summary": "Strong Storymakers alignment: textbook Consultant's Gambit arc with rigorous three-pillar governing thought ('Trust the future') reinforced through repetition, clear action titles on most slides, and quantified 2028 ambitions backed by waterfall/peer-gap proof. Weakness: 'Solution & Approach' beat is long and template-heavy (foundations vs future repeated 6x) which dilutes narrative tension despite excellent structural discipline.",
      "secondary_arcs": [
        {
          "id": 8,
          "slug": "golden-circle",
          "beats": [
            {
              "name": "Why",
              "end_page": 12,
              "evidence": "'Trust the future' core belief at center of three-pillar diagram.",
              "position": 1,
              "start_page": 9
            },
            {
              "name": "How",
              "end_page": 39,
              "evidence": "Three ambitions + segment execution proving the how.",
              "position": 2,
              "start_page": 13
            },
            {
              "name": "What",
              "end_page": 51,
              "evidence": "Cash flow, EPS, TSR, dividend outcomes + guidance.",
              "position": 3,
              "start_page": 41
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      "Rewrite section dividers as promise statements, for example replacing 'Financial trajectory & Capital allocation' with a claim about cash headroom and shareholder returns.",
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