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Sydney Executive Plus, The University of Sydney, https://doi.org/10.25910/xrre-x449", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:30:30.781+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "90ddc475-ac74-485c-bebd-0e0ed2f298d4", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.3, "x": 0.1, "y": 0.7 }, "kind": "paragraph", "text": "FOR REFERENCES download the report plus.sydney.edu.au/horizon", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:30:30.781+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b065c80f-1c08-48f4-86a0-781e2ec8ffbb", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.3, "x": 0.1, "y": 0.84 }, "kind": "paragraph", "text": "CONTACT executive.plus@sydney.edu.au", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:30:30.781+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c8b398ce-5185-449c-adbe-ed9d45217d81", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.25, "x": 0.72, "y": 0.72 }, "kind": "paragraph", "text": "We recognise and pay respect to the Elders and communities—past and present—of the lands that the University of Sydney’s campuses stand on.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:30:30.781+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d0b193c5-4446-495a-be59-0a5d0780066f", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 10, "arc": { "name": "Monroe's Motivated Sequence", "slug": "monroes-sequence", "status": "active", "bestFor": "Persuasive speeches, call-to-action decks", "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action", "description": null, "familyLabel": null }, "from": 1, "name": "Attention", "beatId": "58dd7e4d-d293-42f0-b636-d316c7ce0493", "matchId": "727f5555-e8e0-49f5-9b42-ef3b72600d42", "beatType": { "name": "Attention", "slug": "monroes-sequence-attention", "status": "active", "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938", "version": 1, "description": null }, "evidence": "The document grabs attention with an executive overview and key messages.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Hook", "slug": "hook", "status": "active", "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5", "version": 1, "description": "The opener — a deliberate move to earn attention before any argument. 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They’re about fundamentally different views of what work is for and how it gets done. The same tensions splitting your teams are splitting your markets, your regulators, and your communities. And every one of your external relationships now requires navigating similar fault lines. Shifts happen where you least expect them. Almost three-quarters of the youngest generation of workers would rather freelance than become middle managers. Young people across the world are now reporting the highest levels of misery of any age group (Economist 2025b). A quarter of 18- to 34-year-olds never answer the phone (BBC 2024). There’s a growing divergence in attitudes towards feminism, masculinity, and gender equality between young men and young women, and between young men and older generations (Kings College 2025). A recent US poll of Gen Zs showed that, across political and gender lines, there’s considerable misalignment in what constitutes a successful life (NBC News 2025b). 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You have to be in a constant re-evaluation mode as the technology shifts. Focus on adoption, given your company culture. Has it changed in the way you want it? 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"kind": "paragraph", "text": "In addition to content, the number of channels for news and information has grown. 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Your social media feed is being inundated with slop: AI-generated content low in news nutrients. 54% of longer posts on LinkedIn are now AI-generated (Wired 2025). 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In the US, it’s now the main source, with 54% of people saying they use it, ahead of TV (50%) and actual news sites and apps (48%) (BBC 2025b). 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You'll need to reorient yourself and be responsive to the coming changes to understand emerging risks and make use of new opportunities. You'll need to learn new skills and unlearn old ones. 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If you want to get a feel for the future, there are two big conferences that help. World leaders meet in Davos every year for the World Economic Forum to discuss big changes ahead-as they happen and as they make them. And every March, the who's who of tech, media, and the arts flock to Austin (TX) for SXSW to reveal the future, as driven by technology, culture, and media. For the analysis, we did as we teach-we employed AI. We used large language models (LLMs) for topic modelling across a sample of these five outlets. We used TopicGPT, a prompt-based, topic modelling framework to identify the topics and sub-topics that characterise the conversation. Frequency analysis gave us percentages. 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