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As generative AI makes it possible for companies to deliver the integrated experiences and hyper-personalized products and services customers demand, CEOs must understand how their technology is holding them back—and where their data could offer a competitive edge.\n\nAs companies rush to gain a gen AI advantage, CEOs must demystify data and technology to make the most of their finite tech spend. With the right intel, they can flow funds to the platforms, tools, and applications that offer the greatest growth potential and retire those delivering diminished returns.\n\nCEOs who have a good understanding of what makes gen AI tick will be best positioned to answer tough questions from customers, regulators, and skeptics as the landscape evolves. If they can explain what data was used to train their gen AI models, how those outputs are used, and who is responsible for managing ethical issues, CEOs will be prepared to address the challenges that are sure to come. 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Enable teams through new tech solutions. Give them the resources to run a pilot and see the advantages it can deliver. 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At the same time, gen AI has the power to transform app modernization—two sides of the same coin.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:30:19.26+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3b743ece-0a33-4311-a9ed-76a14e5b770e", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.1, "x": 0.04, "y": 0.283 }, "kind": "paragraph", "text": "Fernando González, CEO, Cemex", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:30:19.26+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "90092b34-90fe-4479-876c-294b7b3ede6e", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.3, "x": 0.667, "y": 0.398 }, "kind": "paragraph", "text": "Generative AI makes high-value modernization feasible in areas that were previously off limits. 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Embrace the necessary updates and adaptations required to thrive in this new era.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Pull quote", "slug": "pull-quote", "status": "active", "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9", "version": 1, "description": null }, "framework": null }, "subkind": "pull-quote", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:30:19.26+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "31737847-e9f4-4444-b3fa-12ae34f35eed", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "It’s crucial to prioritize the acceleration of data capture and the establishment of data accessibility. Embrace the necessary updates and adaptations required to thrive in this new era. — Fernando González, CEO, Cemex", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-25 12:19:45+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-5644-756a-a83f-c076a2ab2502", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.3, "x": 0.667, "y": 0.858 }, "kind": "source-note", "text": "Research methodology: The statistics informing the insights in this chapter are sourced from five proprietary surveys conducted by the IBM Institute for Business Value in collaboration with Oxford Economics.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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The first surveyed 200 US-based executives across 15 industries in September 2023 regarding generative AI and supply chain operations. The second surveyed 400 US-based executives across 22 industries in October 2023 regarding the impact of generative AI on various business processes. The third surveyed 5,000 global executives in 25 industries regarding generative AI from January to March 2024. 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And by automating transactional tasks, such as payment processing and requisition management, gen AI frees up procurement teams to focus on more strategic work that boosts the bottom line.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:30:32.226+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "07ebdc9a-959c-4f14-87d2-4856edb72ab1", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.312, "x": 0.667, "y": 0.592 }, "kind": "paragraph", "text": "Gen AI-powered tools also help procurement teams prepare for a future characterized by uncertainty. It can simulate different scenarios, predict outcomes, and suggest ways to optimize procurement strategies—giving teams the confidence they need to innovate through volatility, form strategic partnerships, and inform new product development based on real-world intel.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:30:32.226+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "13f37ada-c8d1-48b0-be59-7d25e5aba577", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.312, "x": 0.667, "y": 0.673 }, "kind": "paragraph", "text": "With the right data foundation, gen AI opens new avenues for CEOs to improve profit margin and cash flow—and strengthen alliances to help their organizations navigate disruption whenever and wherever it appears. 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As expectations rise, budgets shrink, and complexity grows, procurement teams are feeling the pressure. 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The business always wants more.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:30:32.226+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9a3c310d-4a9b-473d-a250-fa2e621de81d", "parentComponentId": null }, { "bbox": { "h": 0.066, "w": 0.265, "x": 0.072, "y": 0.178 }, "kind": "quote", "text": "We want to shift time from entering the numbers in the right box to looking at the numbers and saying, ‘Why is this happening? 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Why are we spending so much here?’ — Geoffrey Liang, CFO, 407 ETR", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-25 12:19:49+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-5644-756a-a842-e430cc39a539", "parentComponentId": null }, { "bbox": { "h": 0.024, "w": 0.07, "x": 0.072, "y": 0.282 }, "kind": "source-note", "text": "Geoffrey Liang\nCFO, 407 ETR", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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Data: Real-time data is finally for real. / Stop fighting fires and start rethinking your supply chain. 2. Productivity: Seamless collaboration sparks productivity gains. / Feed generative AI data that supports supply chain productivity. 3. 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CMOs are all in on the gen AI revolution. Nearly all (94%) believe it will free up marketing teams from mundane tasks so they can focus on more important, creative activities.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:30:27.345+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "80b87c34-03e5-4a1a-8ed3-99c78ef5f593", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.1, "x": 0.04, "y": 0.85 }, "kind": "paragraph", "text": "Simon Khalaf, CEO, Marqeta", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:30:27.345+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c94ba395-f2c4-49cf-927c-7d1bdd2a6b1a", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.18, "x": 0.8, "y": 0.25 }, "kind": "paragraph", "text": "Position marketing as the model for generative AI-driven workforce transformation. 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The biggest opportunity in front of us is to remove or reduce the cognitive workload on our frontline teams.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Pull quote", "slug": "pull-quote", "status": "active", "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9", "version": 1, "description": null }, "framework": null }, "subkind": "pull-quote", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:30:33.581+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eff566c9-9879-4548-85e9-4b442a170361", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "“I want to apply AI in my core operations in this order: first to improve the employee experience, then to improve the customer experience, and then to take cost out. The biggest opportunity in front of us is to remove the cognitive workload on our frontline teams.” — Sampath Sowmyanarayan, CEO, Verizon Consumer Group", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-25 12:19:50+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-5644-756a-a843-d5098d26f580", "parentComponentId": null }, { "bbox": { "h": 0.075, "w": 0.294, "x": 0.668, "y": 0.88 }, "kind": "source-note", "text": "Research methodology\nThe statistics informing the insights in this chapter are sourced from three proprietary surveys conducted by the IBM Institute for Business Value in collaboration with Oxford Economics. The first surveyed 2,000 global executives and design leaders across 10 industries from July to September 2023 regarding next-generation experience design. The second surveyed 369 global executives across 20 industries in April and May 2023 regarding generative AI. The third surveyed 300 US-based executives across 22 industries in May 2023 regarding generative AI and the workforce.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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