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or relational diagram." }, "tool": null, "subkind": { "name": "Timeline", "slug": "timeline", "status": "active", "canonId": "019de52d-03c5-73fc-84aa-4180cbf0f5cf", "version": 1, "description": null }, "framework": null }, "subkind": "timeline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:31:34.641+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1854f73c-97f0-4903-8c87-5476be0373c7", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "CEO priority ranking: 85%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-25 12:20:01+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-5644-756a-a845-a9a55afdb8a6", "parentComponentId": null }, { "bbox": { "x": 0.38, "y": 0.85 }, "kind": "paragraph", "text": "And CEOs are feeling the crunch. In 2024, they cited business model innovation as the top challenge they expect to face over the next three years—up from 10th place in 2023—while also naming product and service innovation as their top priority for the same timeframe. In fact, 62% of CEOs say they must rewrite their organizational playbook to win in the future. AI will play a major role in this shift. Over the next three years, 85% of executives say AI will enable business model innovation and 89% say it will drive product and service innovation. What does this look like? It starts with analyzing customer and market data faster and more comprehensively than ever before—then changing strategies to keep up with shifting demands. This will require centering business models on the careful design of human-machine interaction—and building strong supporting governance structures—as well as rethinking organizational structures and workflows. Getting it right can help companies stay ahead of the competition—and strengthen customer relationships. For example, nine in 10 executives already using gen AI for product idea generation say it differentiates their company by helping it respond to market shifts faster. Going forward, they also believe generative AI will positively impact product differentiation (88%), product trust (83%), and product quality (80%).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:31:34.641+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "604c8480-0070-49bd-ab87-e92aace11473", "parentComponentId": null }, { "bbox": { "x": 0.72, "y": 0.96 }, "kind": "source-note", "text": "Source: The 2024 CEO Study: 6 hard truths CEOs must face. 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Gutowska, Anna. \"What are AI agents?\" IBM. July 3, 2024... 22. Chapter 9, Tech spend. The CEO's guide to generative AI, second edition. IBM Institute for Business Value. January 2025.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:31:30.585+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8224db25-ea2e-4ed0-9802-7239ed760e52", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.25, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "Notes and sources", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:31:30.585+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0bdec7a5-15b6-4e62-a0e4-378fa94d4794", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 27, "type": "appendix", "function": "appendix", "rawType": "appendix_disclosure", "block": null, "metadata": { "slideType": "appendix_disclosure", "slideTypeCanon": { "name": "Appendix disclosure", "slug": "appendix_disclosure", "status": "active", "canonId": "019de52d-07b2-7549-8e8b-932a19f6e616", "version": 1, "description": null }, "function": "appendix", "functionCanon": { "name": "Appendix", "slug": "appendix", "status": "active", "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38", "version": 1, "description": null }, "density": "dense", "densityScore": 55, "componentCount": 5, "textChars": 2487, "nDataPoints": 0, "notes": null, "elementsJson": [ "numbered_list", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 17:31:32.155+00", "seconds": 3.864, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5e88-73ef-bd5d-e4f5e773fb88/27", "deck": "/decks/019dd923-5e88-73ef-bd5d-e4f5e773fb88", "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-e4f5e773fb88#slide-27", "deckJson": "/decks/019dd923-5e88-73ef-bd5d-e4f5e773fb88.json" }, "components": [ { "bbox": { "h": 0.7, "w": 0.45, "x": 0.05, "y": 0.15 }, "kind": "list", "text": "23. The CEO's guide to generative AI: Cost of compute. IBM Institute for Business Value. October 7, 2024. https://ibm.co/ceo-generative-ai-cost-of-compute\n24. Unpublished data, IBM Institute for Business Value generative AI and innovation spend pulse (AI Academy) survey of 200 US executives. Final data. August 2024.\n25. Chapter 9, Tech spend. The CEO's guide to generative AI, second edition. IBM Institute for Business Value. January 2025.\n26. Unpublished data, IBM Institute for Business Value generative AI and innovation spend pulse (AI Academy) survey of 200 US executives. Final data. August 2024.\n27. The CEO's guide to generative AI: AI model optimization. IBM Institute for Business Value. July 29, 2024. https://ibm.co/ceo-generative-ai-model-optimization\n28. The 2024 CEO Study. 6 hard truths CEOs must face: How to leap forward with courage and conviction in the generative AI era. IBM Institute for Business Value. May 2024. https://ibm.co/c-suite-study-ceo\n29. Ibid\n30. Unpublished data, IBM Institute for Business Value consumer research study of 1,500 AI leaders in retail and consumer products. Final data. August and September 2024.\n31. The CEO's guide to generative AI: Digital product engineering. IBM Institute for Business Value. April 29, 2024. https://ibm.co/ceo-ai-product-engineering\n32. Harper, Scott, Joni Saylor, Dixie Adams, Matt Gierhart, and Nisha Kohli. Digital product alchemy: 5 lessons in driving revenue through customer obsession. IBM Institute for Business Value. May 10, 2024. https://ibm.co/digital-product-alchemy\n33. Ibid.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:31:32.155+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "96879c63-b275-4404-b643-48f8ec0b3bad", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.2, "x": 0.75, "y": 0.28 }, "kind": "paragraph", "text": "For two decades, the IBM Institute for Business Value has served as the thought leadership think tank for IBM. 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