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        "evidence": "title/headline: The Big 20-Year Change = People Connected 24/7 with Mobile Devices",
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        "confidence": 0.8,
        "extraction": {
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      {
        "tool": {
          "name": "Audience Definition",
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          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
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        "evidence": "title/action-title: Commerce via Internet Up Dramatically = @ 9% of Retail Sales vs. <1% in 1998",
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          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
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          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
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        "layer": "slide",
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        "matchId": "57666281-845f-46cf-af9a-5fbf15e381e7",
        "evidence": "legend: eBay, Amazon.com, Alibaba / Taobao, JD.com, Rakuten",
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        "confidence": 0.5,
        "extraction": {
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      {
        "tool": {
          "name": "Data Story Arc",
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          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Context → Conflict → Insight → Implication structure for data narratives",
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          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "4266ce8b-9ce9-420b-bf41-92b8e491ae76",
        "evidence": "The slide presents data on freelancers' use of the internet to get or do business, creating a narrative around the benefits and statistics.",
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        "priority": "Core",
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        "confidence": 0.7,
        "extraction": {
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        },
        "pageNumber": 128,
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      {
        "tool": {
          "name": "Canvas framework",
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          "canonId": "019dd9e1-5005-762c-82f8-265b08436ca1",
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          "description": "Named canvas (business model canvas, value prop canvas, etc.).",
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        "layer": "slide",
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        "matchId": "a2dc6d3a-6bc2-440b-a1fe-85e7c551a9e0",
        "evidence": "The slide uses a client example to illustrate the efficiency gains of various online platforms, similar to a canvas framework.",
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        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 22:00:14.300778+00",
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        "cardinality": "optional",
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      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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          "categoryName": "Slide",
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        "agent": "Architect",
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        "evidence": "The slide features a clear and direct action title that communicates the main idea.",
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        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 0.9,
        "extraction": {
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        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
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        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
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          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
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          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
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        "confidence": 0.5,
        "extraction": {
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          "name": "Comparison frame",
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          "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93",
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          "description": "Two or more states/subjects placed side by side to expose a gap.",
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        "evidence": "The slide compares growth statistics across different online platforms, using a comparison frame to highlight differences.",
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        "confidence": 0.8,
        "extraction": {
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        "tool": {
          "name": "Audience Definition",
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          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
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          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
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        "evidence": "The slide discusses the personal impact of online platforms on users, defining the audience.",
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          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
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          "description": "Bulleted, numbered, or checklist enumerations.",
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        "evidence": "The slide presents information in a list format, making it easy to read and understand.",
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        "confidence": 0.7,
        "extraction": {
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          "name": "Data-Ink Ratio",
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          "canonId": "019dd956-afc8-70da-b378-92834d36fde6",
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          "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration",
          "familyLabel": null,
          "categoryName": "Slide",
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        "layer": "slide",
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        "matchId": "83a25283-f5de-4507-9a6f-3a5d815c8a58",
        "evidence": "The slide uses a bar chart to effectively communicate data, prioritizing data-ink ratio.",
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          "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
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          "description": "A transitional slide marking the start of a new section.",
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        "matchId": "62015e0f-2350-4e12-bdfd-7dcbd99b02b6",
        "evidence": "The slide serves as a clear divider between sections, using a title to signal a transition.",
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        "confidence": 0.9,
        "extraction": {
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          "name": "Big Idea Formula",
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          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
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          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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          "categoryName": "Block",
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        "agent": "Storyteller",
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        "agents": [
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        "matchId": "98e6d7bc-cebf-447e-b47c-f77c9d6a3c64",
        "evidence": "Tencent WeChat = Massive Scale + Engagement... Billions of Red Envelopes Sent / Received on 1 Day",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:00:25.357877+00",
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        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
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        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
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          "name": "Audience Definition",
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          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
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          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
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          "categoryName": "Block",
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        "agent": "Storyteller",
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        "agents": [
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        "matchId": "7c6f1b30-d10c-466e-ba17-e52125938f82",
        "evidence": "Source: CTR Market Research's online survey of 1,580 respondents",
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          "canonId": "019dd956-7fe3-74e9-88b8-be0bea34f219",
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          "description": "Detailed fictional profile of typical audience member including goals, frustrations, and context",
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          "categoryName": "Block",
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        "agents": [
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        "matchId": "6cecda87-5efe-44c4-908f-cd7471b45dfe",
        "evidence": "Offering Government Services to its 549MM Users*",
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          "canonId": "019dd9e1-5005-762c-82f8-265b08436ca1",
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          "description": "Named canvas (business model canvas, value prop canvas, etc.).",
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        "matchId": "ee1ed47c-28b2-4432-b4c9-dec0bbfae631",
        "evidence": "Content (15MM+ Photos) + Community (200MM Users) + Commerce ($2B GMV)*",
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        "confidence": 0.6,
        "extraction": {
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        "pageNumber": 155,
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        "cardinality": "optional",
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        "tool": {
          "name": "Market Segmentation Pyramid",
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          "canonId": "1c9f3543-c96f-4a5b-b4a4-9b2a412c0aaf",
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        "matchId": "1e3d3cf5-8ba6-45c3-9881-2a282eaa1545",
        "evidence": "China Local Food Delivery = One of Fastest Growing / Competitive Local On-Demand Services",
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        "confidence": 0.5,
        "extraction": {
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      {
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          "name": "Deploy / Reshape / Invent (BCG)",
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          "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
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    "scoredAt": "2026-05-02 13:33:45.23+00",
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    "totalScore": 63,
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      "scqa_arc": "Slides 5-15 create situation and complication around massive adoption but slowing growth, while the question and answer are implicit and the middle becomes a broad trend compendium rather than a tight SCQA arc.",
      "action_titles": "Most pages use insight-bearing titles and 156 of 197 slides have action-title metadata, for example slide 17, \"Remain Optimistic About Mobile Ad Spend Growth... Print Remains Way Over-Indexed Relative to Time Spent.\"",
      "mece_structure": "The deck covers adoption, monetization, re-imagining themes, work, China, India, company data and appendix material, but mobile, re-imagining and work themes overlap and slides 182-191 introduce new content after the apparent close.",
      "closing_strength": "Slide 176 offers investment observations, but slides 177-197 move through one-more-thing, thanks, disclosure, extra topics and appendix rather than a crisp recommendation, call to action or next steps.",
      "evidence_quality": "Claims are strongly supported by metrics, charts, tables, examples, callouts and footnotes, with slide 7's market-cap table and slides 193-196's penetration tables showing deep data grounding.",
      "clarity_of_thesis": "Slides 1-5 establish the topic and scale of internet adoption, but the closest declarative thesis appears later on slide 9: impact has been broad but is still just beginning.",
      "production_quality": "The KPCB style is consistent and footnote discipline is visible, but 72 dense slides, 12 overcrowded slides and the typo noted on slide 12 keep the deck from feeling fully polished.",
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    "reviewedAt": "2026-05-01 21:50:34.504+00",
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      "Rebuild the section architecture into 4-6 MECE pillars, for example Adoption maturity, Mobile monetization, Re-imagined workflows/commerce, Work/regulation, and Geographic growth, then move late design/healthcare/drone material into appendix or a separate deck.",
      "Create a true resolution sequence after slide 176: 3-5 slides that say what investors, operators, brands, and policymakers should do next, then end before the appendix.",
      "Convert remaining topic labels into action titles, especially slide 10, slide 169, slide 173, slide 177, and slide 188."
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      "The deck repeatedly pairs trend claims with concrete cases, especially enterprise process examples on slides 31-45 and messaging/platform evidence on slides 48-57.",
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      "Section dividers are inconsistent in hierarchy and MECE logic, with broad labels like slide 28 and late addenda like slides 181-188 weakening the sense of deliberate act structure.",
      "The ending lacks a decision moment: slide 179 is a thanks page, while slides 181-197 continue with leftover thoughts and appendix tables."
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