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          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
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          "description": "Choosing the right chart type for your data and message",
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        "agents": [
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        "evidence": "Dual horizontal bar charts for FB vs Twitter",
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      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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          "categoryName": "Block",
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        "agent": "Storyteller",
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        "evidence": "The slide presents a big idea, 'Re-Imagining Content + Content Delivery = BuzzFeed', which is a clear indication of a big idea formula.",
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          "name": "Concrete Language",
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          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
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          "description": "Using specific sensory details instead of abstract terms",
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          "description": "If you can make it there, you can make it anywhere - using flagship example",
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          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
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          "description": "Adding explanatory labels to highlight key data points",
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          "bestFor": null,
          "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
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          "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
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        "agents": [
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        "evidence": "Bar photo vs Tinder UI juxtaposed",
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          "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
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          "description": "Repeating similar charts for comparison across categories or time",
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        "agents": [
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        "evidence": "Three logos × same KPI columns table",
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        "tool": {
          "name": "Contrast Principle",
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          "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
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        "extraction": {
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      {
        "tool": {
          "name": "Action Titles",
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          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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        "agents": [
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        "evidence": "'Streaming +32%, Digital Track Sales -6%'",
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        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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        "extraction": {
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        "extraction": {
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          "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
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          "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
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        "matchId": "8606ad4a-ac4e-41d4-b112-274361fdebc8",
        "evidence": "framework/instance: Contrast between physical and digital money",
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        "extraction": {
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      {
        "tool": {
          "name": "Contrast Principle",
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          "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
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      {
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        "evidence": "'5MM wallets +8x Y/Y' as the so-what",
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      {
        "tool": {
          "name": "Chartjunk Elimination",
          "slug": "chartjunk-elimination",
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          "bestFor": null,
          "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1",
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          "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
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        "evidence": "chart/area-stacked: Number of Bitcoin Wallets by Wallet Provider, 4/14",
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        "evidence": "Stacked area chart for cumulative wallet growth",
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      {
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          "name": "List presentation",
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          "confidence": 68,
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          "position": 24,
          "objective": "Show the visa-gap cost: USA sending qualified students home",
          "confidence": 72,
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              "id": 133,
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              "id": 158,
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            {
              "id": 159,
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          "tools": [
            {
              "id": 118,
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              "id": 157,
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              "id": 138,
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              "id": 78,
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          "tools": [
            {
              "id": 133,
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          "tools": [
            {
              "id": 159,
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              "id": 138,
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            {
              "id": 159,
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              "id": 118,
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              "id": 129,
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              "id": 17,
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          "tools": [
            {
              "id": 118,
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          "tools": [
            {
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              "id": 141,
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              "id": 118,
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              "id": 133,
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              "id": 118,
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              "id": 138,
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      "Recast section dividers into MECE pillars, for example Adoption, Monetization, Re-Imagined Behaviors, Data Infrastructure, Screen/Video Shift, China, and Market Winners.",
      "Replace slides 141-145 with an executive synthesis that names 3-5 implications for investors/operators and a concrete call to action before moving into the appendix."
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      "Clear repeated evidence pattern: market size, penetration, growth rate, and case example recur across mobile, monetization, education, healthcare, video, and China.",
      "Several memorable section-level claims create momentum, including slide 6 'Mobile Usage Growth = Very Strong,' slide 124 on internet TV replacing linear TV, and slide 128 'CHINA'S EPIC SHARE GAINS.'"
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      "label": "Aha Moment",
      "description": "Reveal cryptocurrency surge as proof of money re-imagination"
    },
    {
      "from": 56,
      "to": 58,
      "label": "Golden Circle",
      "description": "Define Internet Trifecta belief, then show Houzz as proof"
    },
    {
      "from": 62,
      "to": 66,
      "label": "Pattern Hunter",
      "description": "Stack uploadable-data evidence to prove real-time data is exploding"
    },
    {
      "from": 67,
      "to": 69,
      "label": "Pattern Hunter",
      "description": "Establish sensor proliferation across devices"
    },
    {
      "from": 70,
      "to": 75,
      "label": "Pattern Hunter",
      "description": "Series of cost-decline curves showing infrastructure tailwind"
    },
    {
      "from": 77,
      "to": 84,
      "label": "Before After",
      "description": "Old UI vs new UI parade across categories"
    },
    {
      "from": 85,
      "to": 90,
      "label": "Aha Moment",
      "description": "Frame data-mining gap then show pattern-driven solutions emerging"
    },
    {
      "from": 96,
      "to": 100,
      "label": "Pattern Hunter",
      "description": "Stack screen-usage evidence: mobile dominant, multi-screen multiplies engagement"
    },
    {
      "from": 101,
      "to": 105,
      "label": "Before After",
      "description": "Old remote vs new IP-enabled discovery; Smart TV taking share"
    },
    {
      "from": 106,
      "to": 110,
      "label": "Pivot",
      "description": "Linear TV channels pivot to on-demand apps"
    },
    {
      "from": 111,
      "to": 115,
      "label": "Aha Moment",
      "description": "Reveal that fans-not-audiences are reshaping video"
    },
    {
      "from": 118,
      "to": 119,
      "label": "Benchmark Gap",
      "description": "Quantify the lift gap: TV-only vs TV+Twitter"
    },
    {
      "from": 122,
      "to": 127,
      "label": "Tale Two Worlds",
      "description": "Contrast millennial on-demand world vs linear-TV world"
    },
    {
      "from": 128,
      "to": 137,
      "label": "David Goliath",
      "description": "China's mobile-commerce players topple Western incumbents"
    },
    {
      "from": 138,
      "to": 140,
      "label": "Benchmark Gap",
      "description": "Rank global internet leaders + show their aggressive M&A"
    },
    {
      "from": 147,
      "to": 150,
      "label": "Cost Of Inaction",
      "description": "Show the visa-gap cost: USA sending qualified students home"
    },
    {
      "from": 151,
      "to": 153,
      "label": "Cost Of Inaction",
      "description": "Frame USA Inc.'s -24% net margin as fiscal cost-of-inaction"
    },
    {
      "from": 155,
      "to": 159,
      "label": "Segmentation Split",
      "description": "Split mature vs emerging markets to show where growth still lives"
    }
  ]
}