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      {
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          "description": "The same thesis, written for four different audiences, produces four",
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        "agents": [
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          "canonId": "019dd9e1-4b0b-7428-9b26-f171d1e753fb",
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          "description": "A canonical investment / activist thesis shape (breakup, fraud, governance).",
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          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
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          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
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        "evidence": "The slide presents data on the US pay TV subscriptions, indicating a clear focus on a specific audience.",
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        "extraction": {
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          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
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          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
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        "evidence": "Although not a traditional 2x2 matrix, the slide presents a comparison between incumbents and Netflix.",
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      {
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          "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93",
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          "description": "Two or more states/subjects placed side by side to expose a gap.",
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        "evidence": "The slide compares cord-cutting rates with ecommerce rates, providing a clear comparison frame.",
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          "description": "Context → Conflict → Insight → Implication structure for data narratives",
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        "evidence": "The slide presents a narrative around the decline of pay TV subscriptions among teens.",
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          "description": "Choosing the right chart type for your data and message",
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        "evidence": "The slide effectively uses a stacked bar chart to display the US annual content budgets.",
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          "name": "Big Idea Formula",
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          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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          "categoryName": "Block",
          "categorySlug": "block"
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        "agent": "Storyteller",
        "layer": "slide",
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        "matchId": "c0694d4f-cf51-4d71-8845-9f8a1e19382e",
        "evidence": "The slide presents a key statistic that a third of original series in the USA are now from Netflix, Amazon and other new entrants.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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        "extraction": {
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        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
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          "name": "Problem Statement Canvas",
          "slug": "problem-statement-canvas",
          "status": "active",
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          "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
          "version": 1,
          "bodyDocId": null,
          "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
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        "agent": "Architect",
        "layer": "slide",
        "agents": [
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        "matchId": "10741cfe-dbc7-457c-9c4f-3f8c89077f07",
        "evidence": "The slide clearly articulates a problem statement around the changing TV landscape.",
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        "confidence": 0.7,
        "extraction": {
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          "canonId": "019dd956-a5b5-7763-820e-b299c5f27a32",
          "version": 1,
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          "description": "The moment when the audience realizes the value - design for insight revelation",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
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        "matchId": "5833453c-1d64-46ff-a9a3-3d7072e4d861",
        "evidence": "The slide presents a surprising statistic about Twitch's viewing hours, creating an aha moment.",
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        "confidence": 0.7,
        "extraction": {
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      "The regulation turn has strong tension and diagnosis: slides 72-86 challenge break them up and separate antitrust from broader tech concerns.",
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