{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5e88-73ef-bd5d-19f3d1409030",
  "slug": "f487de8c76cab714",
  "title": "2024 Executive Perspectives CEO s Guide to Maximizing Value Potential from AI in 2024",
  "subtitle": "BCG",
  "author": "BCG",
  "pageCount": 22,
  "kind": "consulting-deck",
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "document": {
    "id": "019dd923-5e88-73ef-bd5d-19f3d1409030",
    "slug": "f487de8c76cab714",
    "title": "2024 Executive Perspectives CEO s Guide to Maximizing Value Potential from AI in 2024",
    "rawTitle": "2024 Executive Perspectives CEO s Guide to Maximizing Value Potential from AI in 2024",
    "authorId": "BCG",
    "authorName": "BCG",
    "authorDisplay": "BCG",
    "kind": {
      "slug": "consulting-deck",
      "label": "Consulting deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "2024-Executive-Perspectives-CEO-s-Guide-to-Maximizing-Value-Potential-from-AI-in-2024.pdf",
    "sourceUrl": null,
    "sourceDate": "2024-07-01 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-25 11:55:49+00",
    "status": "ready",
    "pageCount": 22,
    "orientation": "landscape",
    "aspectRatio": 1.778,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/f487de8c76cab714",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 22,
    "pagesIndexed": 22,
    "pagesWithImages": 22,
    "pagesWithMetadata": 22,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 153,
    "chartCount": 2,
    "metricSlides": 0,
    "toolMatches": 95,
    "documentToolMatches": 0,
    "frameworkMatches": 25,
    "arcMatches": 2,
    "beatMatches": 8,
    "loopMatches": 5,
    "patternMatches": 0,
    "storymakersMatch": true,
    "scoreAvailable": true,
    "reviewAvailable": true,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
        "evidence": "Classic BCG exec perspective: context (p.1-5), three-play solution (p.6-7), case proof (p.8-13), pillars + complication (p.14-17), next steps (p.18-21).",
        "isPrimary": true,
        "confidence": 82,
        "extraction": {
          "at": "2026-04-29 13:07:28.977035+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "arc": {
          "name": "The Triple Take",
          "slug": "triple-take",
          "status": "active",
          "bestFor": "Data-driven presentations, research findings",
          "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Analysis & Information",
          "categorySlug": "analysis-information"
        },
        "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
        "evidence": "Facts (AI context p.1-5, evidence p.8-15) -> Implications (p.14-17) -> Action (p.18-20).",
        "isPrimary": false,
        "confidence": 55,
        "extraction": {
          "at": "2026-04-29 13:07:28.977035+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      }
    ],
    "beats": [
      {
        "to": 5,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 1,
        "name": "Situation & Context",
        "beatId": "019dd95a-0682-776c-8e38-80435600ee98",
        "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
        "beatType": {
          "name": "Situation & Context",
          "slug": "consultants-gambit-situation-context",
          "status": "active",
          "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
          "version": 1,
          "description": null
        },
        "evidence": "Cover, intro, exec summary, AI maturity curve, tech evolution arrow",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Setup",
          "slug": "setup",
          "status": "active",
          "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
          "version": 1,
          "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
        },
        "alignedBlockIds": null,
        "matchConfidence": 82
      },
      {
        "to": 7,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 6,
        "name": "Solution & Approach",
        "beatId": "019dd95a-0682-776c-8e38-8689ef8caf82",
        "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
        "beatType": {
          "name": "Problem & Complication",
          "slug": "consultants-gambit-problem-complication",
          "status": "active",
          "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
          "version": 1,
          "description": null
        },
        "evidence": "Three strategic plays DEPLOY/RESHAPE/INVENT and CEO imperatives",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 82
      },
      {
        "to": 13,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 8,
        "name": "Evidence & Proof",
        "beatId": "019dd95a-0682-776c-8e38-8961ff5c1daa",
        "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
        "beatType": {
          "name": "Solution & Approach",
          "slug": "consultants-gambit-solution-approach",
          "status": "active",
          "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
          "version": 1,
          "description": null
        },
        "evidence": "Play overviews with %, ambitious targets table, biopharma + CPG examples",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 82
      },
      {
        "to": 17,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 14,
        "name": "Problem & Complication",
        "beatId": "019dd95a-0682-776c-8e38-8ff862f796a2",
        "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
        "beatType": {
          "name": "Evidence & Proof",
          "slug": "consultants-gambit-evidence-proof",
          "status": "active",
          "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
          "version": 1,
          "description": null
        },
        "evidence": "10-20-70 pillars deepen into 'change is hard, 2/3 fall short, $1T wasted'",
        "position": 4,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 82
      },
      {
        "to": 21,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 18,
        "name": "Impact & Next Steps",
        "beatId": "019dd95a-0682-776c-8e38-93e5b56cd083",
        "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
        "beatType": {
          "name": "Impact & Next Steps",
          "slug": "consultants-gambit-impact-next-steps",
          "status": "active",
          "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655",
          "version": 1,
          "description": null
        },
        "evidence": "CEO questions, integrated transformation, 6-step getting-started, BCG contacts",
        "position": 5,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 82
      },
      {
        "to": 13,
        "arc": {
          "name": "The Triple Take",
          "slug": "triple-take",
          "status": "active",
          "bestFor": "Data-driven presentations, research findings",
          "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Analysis & Information",
          "categorySlug": "analysis-information"
        },
        "from": 1,
        "name": "The Facts (What)",
        "beatId": "019dd95a-0682-776c-8e38-9753aa86fd9b",
        "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
        "beatType": {
          "name": "The Facts (What)",
          "slug": "triple-take-the-facts-what",
          "status": "active",
          "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
          "version": 1,
          "description": null
        },
        "evidence": "AI context and case-study evidence",
        "position": 1,
        "isPrimaryArc": false,
        "parentBeatType": {
          "name": "Setup",
          "slug": "setup",
          "status": "active",
          "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
          "version": 1,
          "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
        },
        "alignedBlockIds": null,
        "matchConfidence": 55
      },
      {
        "to": 17,
        "arc": {
          "name": "The Triple Take",
          "slug": "triple-take",
          "status": "active",
          "bestFor": "Data-driven presentations, research findings",
          "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Analysis & Information",
          "categorySlug": "analysis-information"
        },
        "from": 14,
        "name": "The Implications (So What)",
        "beatId": "019dd95a-0682-776c-8e38-9823cd61fb6a",
        "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
        "beatType": {
          "name": "The Implications (So What)",
          "slug": "triple-take-the-implications-so-what",
          "status": "active",
          "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8",
          "version": 1,
          "description": null
        },
        "evidence": "10-20-70 pillars and challenge data",
        "position": 2,
        "isPrimaryArc": false,
        "parentBeatType": {
          "name": "Reflection",
          "slug": "reflection",
          "status": "active",
          "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98",
          "version": 1,
          "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)."
        },
        "alignedBlockIds": null,
        "matchConfidence": 55
      },
      {
        "to": 21,
        "arc": {
          "name": "The Triple Take",
          "slug": "triple-take",
          "status": "active",
          "bestFor": "Data-driven presentations, research findings",
          "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Analysis & Information",
          "categorySlug": "analysis-information"
        },
        "from": 18,
        "name": "The Action (Now What)",
        "beatId": "019dd95a-0682-776c-8e38-9cd845c31d39",
        "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
        "beatType": {
          "name": "The Action (Now What)",
          "slug": "triple-take-the-action-now-what",
          "status": "active",
          "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa",
          "version": 1,
          "description": null
        },
        "evidence": "Questions, framework, getting started",
        "position": 3,
        "isPrimaryArc": false,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 55
      }
    ],
    "loops": [
      {
        "to": 5,
        "from": 3,
        "loop": {
          "name": "04_tale_two_worlds",
          "slug": "04-tale-two-worlds",
          "status": "active",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "description": "Show the gap between two states to drive urgency or highlight opportunity",
          "familyLabel": null,
          "categoryName": "Comparison",
          "categorySlug": "comparison"
        },
        "matchId": "019dd95a-07fe-70ce-8d40-8f8debf0cc4b",
        "evidence": "AI-mature ~10% companies vs no-action ~40%, with +2.6x revenue growth gap; tech evolution arrow.",
        "position": 1,
        "objective": "Frame the AI maturity gap as widening lead vs laggards",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:29.547081+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 7,
        "from": 6,
        "loop": {
          "name": "40_mece_breakdown",
          "slug": "40-mece-breakdown",
          "status": "active",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019dd95a-07fe-70ce-8d40-91ac786be7c0",
        "evidence": "DEPLOY / RESHAPE / INVENT presented as distinct, complementary plays with end-to-end coverage.",
        "position": 2,
        "objective": "Decompose AI value capture into three plays",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:29.547081+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 13,
        "from": 8,
        "loop": {
          "name": "02_pattern_hunter",
          "slug": "02-pattern-hunter",
          "status": "active",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
          "familyLabel": null,
          "categoryName": "Logical Reasoning",
          "categorySlug": "logical-reasoning"
        },
        "matchId": "019dd95a-07fe-70ce-8d40-95f5918f9b92",
        "evidence": "Sequential overviews (10-15%, 68%, 46%) plus ambitious-target benchmarks and two named company examples.",
        "position": 3,
        "objective": "Stack quantified case evidence to validate the plays",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:29.547081+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 16,
        "from": 14,
        "loop": {
          "name": "40_mece_breakdown",
          "slug": "40-mece-breakdown",
          "status": "active",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019dd95a-07fe-70ce-8d40-985ad9d7a2b0",
        "evidence": "10% Algorithms + 20% Tech & Data + 70% People & Processes summing to 100%.",
        "position": 4,
        "objective": "Decompose successful AI transformation into 10-20-70 pillars",
        "confidence": 90,
        "extraction": {
          "at": "2026-04-29 13:07:29.547081+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 20,
        "from": 17,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "019dd95a-07fe-70ce-8d40-9f073dbb7c81",
        "evidence": "$1T wasted IT spend and 2/3 transformations failing, then CEO questions, transformation map, and 6-step plan.",
        "position": 5,
        "objective": "Show challenge cost then drive to next steps",
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:29.547081+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-7b092c5c4dba",
        "evidence": "Intro callout names CEO audience and promises 'how to leverage AI to create business value'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-8ca63037af25",
        "evidence": "Callout crystallizes 10-20-70 thesis in one sentence",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "Pyramid Principle",
          "slug": "pyramid-principle",
          "status": "active",
          "bestFor": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
          "canonId": "019dd956-7cbd-7219-a477-c871e2bc1aff",
          "version": 1,
          "bodyDocId": "88b6ac56-b880-46f9-8621-ef3491ab6235",
          "description": "Lead with the answer; group three to five MECE supports beneath it; recurse one level down. Top-down hierarchical structure for any document with a single recommendation.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-8488d5d301ee",
        "evidence": "Top-down: governing answer first, supporting bullets right",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": "Solves the two failure modes of expert communication at once: (1) the long climb where readers wait pages for the answer, and (2) logical mush from non-MECE groupings. Progressive disclosure lets a reader stop at any depth and get the right information.",
        "antipattern": "Chronological structure (\"what we did, what we found, what we conclude\") instead of logical hierarchy. Top-of-pyramid that is a topic (\"strategic options\") instead of an answer (\"pursue Option B because...\"). Non-MECE supports that overlap or fail to cover the universe.",
        "cardinality": null,
        "narrativePurpose": "Transfer conviction with minimum reader effort by mirroring how decision-makers consume information: answer first, scaffolding behind."
      },
      {
        "tool": {
          "name": "SCQA Framework",
          "slug": "scqa-framework",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7bcb-763f-bdf6-1dfedf3bd36c",
          "version": 1,
          "bodyDocId": "019df22a-a0b0-719e-937e-2ac31e53d32c",
          "description": "Situation, Complication, Question, Answer - structured problem framing",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-8aef26af650e",
        "evidence": "Situation (AI moment), Complication (widening gap), Answer (3 plays + 10-20-70)",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-839492f157df",
        "evidence": "Exec summary organized as three green-box pillars on left",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 90,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "MECE Principle",
          "slug": "mece-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7c60-71a8-8758-c79d914489c9",
          "version": 1,
          "bodyDocId": null,
          "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-c809db6920f3",
        "evidence": "Plays positioned as distinct yet end-to-end together (mutually exclusive, jointly comprehensive)",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 82,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "The Rule of Three",
          "slug": "the-rule-of-three",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33",
          "version": 1,
          "bodyDocId": null,
          "description": "Ideas presented in threes are more memorable and satisfying",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-c70967fea881",
        "evidence": "Three plays presented as memorable triad",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 90,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-c22dc628d432",
        "evidence": "Three labelled columns DEPLOY / RESHAPE / INVENT with icons",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 95,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-0bf78cf61908",
        "evidence": "Three columns: Productivity / Cost / Top-line each with two case cards",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5de-35bb9161d338",
        "evidence": "'10-20-70 Rule' explicitly named as the governing idea",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 90,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "MECE Principle",
          "slug": "mece-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7c60-71a8-8758-c79d914489c9",
          "version": 1,
          "bodyDocId": null,
          "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-3fb0cf4b4436",
        "evidence": "10+20+70 = 100% with no overlap",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 92,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-3b73c81d8c7c",
        "evidence": "Three stacked pillars: Algorithms / Tech & Data / People & Processes",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 95,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-5ac929872d76",
        "evidence": "Sub-pillars: New roles / Operating model / Change management",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Loss Aversion",
          "slug": "loss-aversion",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9761-738f-8fd4-558a63ea744a",
          "version": 1,
          "bodyDocId": null,
          "description": "Losses are felt 2x more strongly than equivalent gains - frame stakes as potential loss",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5de-6c94163ae84f",
        "evidence": "Frames stakes as $1T waste and 2/3 failure rate",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 82,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Negativity Bias",
          "slug": "negativity-bias",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-966c-77ea-a9a5-f6b95671162e",
          "version": 1,
          "bodyDocId": null,
          "description": "Negative events recalled more vividly than positive - use carefully for problem framing",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5de-72767c68fe7e",
        "evidence": "Bullet list of concrete pain points across the 3 pillars",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-75f9b4a89c34",
        "evidence": "Reuses 10/20/70 structure to map challenges",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Curiosity Gap",
          "slug": "curiosity-gap",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9703-74ef-8b85-96dfd8525025",
          "version": 1,
          "bodyDocId": null,
          "description": "People seek missing information - create open questions that demand resolution",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5de-839824348bf8",
        "evidence": "Slide is entirely open-ended CEO questions",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-8789ec1fc245",
        "evidence": "Questions grouped under 10% Algorithms / 20% Tech & Data / 70% People & Processes",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-92f1bf77ce90",
        "evidence": "First page of two-worlds loop; AI-mature vs lagging implicit",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Parallel Structure",
          "slug": "parallel-structure",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153",
          "version": 1,
          "bodyDocId": null,
          "description": "Using similar grammatical structure for related ideas",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-d36e3f6d5605",
        "evidence": "Each play described with same grammatical pattern (Verb + business effect)",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Inductive Reasoning",
          "slug": "inductive-reasoning",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-99c6-705e-94cc-76a504c3da37",
          "version": 1,
          "bodyDocId": null,
          "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-f27eb7aefe86",
        "evidence": "First page of pattern-hunter loop: collecting case evidence to build pattern",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Horizontal Logic",
          "slug": "horizontal-logic",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9a85-7199-aaa6-4314cd50dcfa",
          "version": 1,
          "bodyDocId": null,
          "description": "Logical grouping at the same level - items must relate coherently",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-48ac1fafa7be",
        "evidence": "First page of MECE loop; pillars sit on same logical level",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Parallel Structure",
          "slug": "parallel-structure",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153",
          "version": 1,
          "bodyDocId": null,
          "description": "Using similar grammatical structure for related ideas",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-5f13074a4ff5",
        "evidence": "Each sub-pillar described in parallel grammatical form",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Information Gap Theory",
          "slug": "information-gap-theory",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-a856-765e-88bc-f703bdfec762",
          "version": 1,
          "bodyDocId": null,
          "description": "Curiosity arises from gap between what we know and want to know",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5de-7bf339bf3ac7",
        "evidence": "First page of cost-of-inaction loop; pain framed before solution path",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chunking",
          "slug": "chunking",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
          "version": 1,
          "bodyDocId": null,
          "description": "Information grouped into chunks is remembered better - structure content in digestible units",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-a2b6deba00fc",
        "evidence": "Six numbered, labeled steps with two checklist items each",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Opening Hooks",
          "slug": "opening-hooks",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186",
          "version": 1,
          "bodyDocId": null,
          "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-74e2fe5dbe53",
        "evidence": "Cover sets up CEO's-guide framing as opening hook",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 55,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "02a2e680-c0ad-424c-aced-86c8d8c178a7",
        "evidence": "The slide is a cover slide with no text, which is a common recipe for a cover slide.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:58:08.497642+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Executive summary",
          "slug": "executive-summary",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
          "version": 1,
          "bodyDocId": null,
          "description": "A condensed view of the entire argument on a single slide / block.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "b2f4a4a7-97f8-445a-9501-49e62cbbde04",
        "evidence": "The slide provides an introduction and overview of the document, which is typical of an executive summary.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:58:08.572043+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-7f5f22381595",
        "evidence": "Three left-column section titles state insights ('Time to act', 'Three strategic plays', 'Executing successfully')",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-955af3a7449b",
        "evidence": "Title: 'leading adopters realizing superior outcomes' states the insight",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-a38ee47c77a8",
        "evidence": "Each stair labelled with % companies and stage description",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-9b4e7141fb29",
        "evidence": "+2.6x revenue, +38% EBIT, +50% market share, +45% CSAT quantify the reward",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 92,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Maturity model",
          "slug": "maturity-model",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-1923-75fc-9be0-131883ed3458",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "3920afe1-d2e4-4077-bc6e-c63450136d27",
        "evidence": "The slide features a maturity model showing different stages of AI adoption.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:58:08.685484+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Story Moments",
          "slug": "story-moments",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-ae4e-768d-a18b-108e6cda511e",
          "version": 1,
          "bodyDocId": null,
          "description": "Design key emotional beats: The Shock, The Vision, The Proof, The Choice, The Call",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-a8fbfdb84650",
        "evidence": "Designed Shock moment via 2.6x lead and widening-gap claim",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-9ecb796f6dfa",
        "evidence": "Ascending stair chart from 40% No-action to 50% Piloting to 10% Scaling",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-a7c9ec4327da",
        "evidence": "Right-rail metrics in oversized green type stand out",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-af97120ebed8",
        "evidence": "Title states insight: 'even more exciting opportunities are on the horizon'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-b145cb0f08cc",
        "evidence": "Big upward green arrow as metaphor for AI maturity climb",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Picture Superiority Effect",
          "slug": "picture-superiority-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd",
          "version": 1,
          "bodyDocId": null,
          "description": "Pictures remembered 6x better than words - prioritize visuals over text",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-b8eaf5eec07e",
        "evidence": "Sweeping arrow visual carries the message more than the text",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-b45a52d89e8c",
        "evidence": "Three labelled stages 'Established / Emerging / Early experiments' across the arrow",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-bdbafdc4c15c",
        "evidence": "Title 'Three complementary strategic plays to maximize value potential of AI'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Deploy / Reshape / Invent (BCG)",
          "slug": "bcg-deploy-reshape-invent",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "e316288a-6738-4cd1-9d4d-9b1c96ee4a74",
        "evidence": "The slide mentions three strategic plays: DEPLOY, RESHAPE, and INVENT, which is a known BCG framework.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:58:08.87032+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Law of Similarity",
          "slug": "law-of-similarity",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
          "version": 1,
          "bodyDocId": null,
          "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-ceeeb17ef779",
        "evidence": "Identical column structure (icon, headline, description, examples) across the three plays",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Picture Superiority Effect",
          "slug": "picture-superiority-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd",
          "version": 1,
          "bodyDocId": null,
          "description": "Pictures remembered 6x better than words - prioritize visuals over text",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-d471a9118b99",
        "evidence": "Distinct icon (handshake / lightbulb / rocket) for each play",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-dbc86ee146d0",
        "evidence": "Title 'Key principles and CEO imperatives for scaling strategic plays'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Gestalt Principles",
          "slug": "gestalt-principles",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3",
          "version": 1,
          "bodyDocId": null,
          "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer",
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-e58691ef45c7",
        "evidence": "Proximity groups CEO imperatives within shaded green band",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Grid System",
          "slug": "grid-system",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b745-710f-8b70-825c603b1163",
          "version": 1,
          "bodyDocId": null,
          "description": "Aligning elements to invisible grid for visual harmony",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-de954b8270e0",
        "evidence": "Strict 3-column matrix across rows: AI outcomes / Tech / People / Risk / Operating model / CEO imperatives",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Law of Similarity",
          "slug": "law-of-similarity",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
          "version": 1,
          "bodyDocId": null,
          "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-e08e3d19f08c",
        "evidence": "Identical row structure across DEPLOY/RESHAPE/INVENT columns",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 82,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-eaf65a6994de",
        "evidence": "Title states quantified insight '10-15% productivity improvement'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 90,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-ef678d45f681",
        "evidence": "Specific 10-15% productivity figure",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Deploy / Reshape / Invent (BCG)",
          "slug": "bcg-deploy-reshape-invent",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "236b5daa-7539-49d7-a773-63fd10806335",
        "evidence": "The slide discusses the 'DEPLOY' play, which is part of the BCG framework.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:58:08.982711+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-f6c903b20db7",
        "evidence": "Title insight: 'reshaping support functions ... then quickly moving on to transform core'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-f869ff756a8d",
        "evidence": "68% data point quantifies the trend",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Deploy / Reshape / Invent (BCG)",
          "slug": "bcg-deploy-reshape-invent",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "e3aed1a9-3391-4638-a5c0-1a87d8d851b9",
        "evidence": "RESHAPE framework",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:58:03.747458+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5dd-fff56c9f77c8",
        "evidence": "Title insight: 'Select companies are inventing with AI ... taking the lead'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5de-03567dc850a6",
        "evidence": "Callout: '46% of companies employing GenAI have INVENT plays in motion'",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Deploy / Reshape / Invent (BCG)",
          "slug": "bcg-deploy-reshape-invent",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "acd2cef6-8f28-40b1-a53e-8cf6ac8cb0ad",
        "evidence": "'INVENT' develops AI-native offerings",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:58:03.830491+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-0673a801e699",
        "evidence": "Title: 'leading companies are setting ambitious targets'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5de-0ee7a3627c17",
        "evidence": "Hard numbers 4 hrs, 6 hrs, $1B+, $1B, 50%, 3pts+ headline each card",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 92,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Deploy / Reshape / Invent (BCG)",
          "slug": "bcg-deploy-reshape-invent",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "f1442603-f677-495b-808b-ebbeec21d5fe",
        "evidence": "'RESHAPE' functions and leverage predictive AI",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:58:03.926203+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Law of Similarity",
          "slug": "law-of-similarity",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
          "version": 1,
          "bodyDocId": null,
          "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5de-17f4f07e8c3a",
        "evidence": "Six identically formatted icon-number-label cards",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5de-1193e36b05ba",
        "evidence": "Big green numbers dominate each grey card",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-1a9471db83a5",
        "evidence": "Title states insight: 'Biopharma reducing cost through AI transformation by reshaping multiple functions'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5de-1fed136900fc",
        "evidence": "20-40% productivity figure in title",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Deploy / Reshape / Invent (BCG)",
          "slug": "bcg-deploy-reshape-invent",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "7ca274ff-b02d-4928-9c9b-36d941ca4bd5",
        "evidence": "framework/instance: Deploy, Reshape, Invent",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:58:04.015721+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Sinatra Test",
          "slug": "sinatra-test",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-be4a-775f-8038-d4e7e58dfc5a",
          "version": 1,
          "bodyDocId": null,
          "description": "If you can make it there, you can make it anywhere - using flagship example",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5de-20186b6d2bc2",
        "evidence": "Flagship Biopharma case used to prove plays work in regulated industries",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-2695ad85f3c8",
        "evidence": "Title states insight: 'CPG company driving topline growth by inventing new business model'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5de-2a4a620211d5",
        "evidence": "$200M+ figure in title",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Deploy / Reshape / Invent (BCG)",
          "slug": "bcg-deploy-reshape-invent",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "6e1430aa-0e62-4619-9d99-dbd379223eb8",
        "evidence": "framework/instance: Deploy, Reshape, Invent timeline",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:58:04.156367+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Sinatra Test",
          "slug": "sinatra-test",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-be4a-775f-8038-d4e7e58dfc5a",
          "version": 1,
          "bodyDocId": null,
          "description": "If you can make it there, you can make it anywhere - using flagship example",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5de-2e26d80b27c8",
        "evidence": "Second flagship case (CPG) to generalize beyond Biopharma",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-3321f898cec2",
        "evidence": "Callout states 10-20-70 rule directly",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Deploy / Reshape / Invent (BCG)",
          "slug": "bcg-deploy-reshape-invent",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "27eaa7d1-60a4-4d11-84c4-6b6d1e58a385",
        "evidence": "framework/instance: 10% Algorithms; 20% Technology & Data; 70% People & Processes",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:58:04.243547+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Picture Superiority Effect",
          "slug": "picture-superiority-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd",
          "version": 1,
          "bodyDocId": null,
          "description": "Pictures remembered 6x better than words - prioritize visuals over text",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5de-44e8d0c78fdb",
        "evidence": "Distinct icon for each pillar",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5de-4365fa2ce052",
        "evidence": "Pillar size and shade darken as % grows (10% pale, 70% dark green)",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-4f4db5426717",
        "evidence": "Title focuses on 'Key AI trends across algorithms, technology, and data'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Grid System",
          "slug": "grid-system",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b745-710f-8b70-825c603b1163",
          "version": 1,
          "bodyDocId": null,
          "description": "Aligning elements to invisible grid for visual harmony",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5de-53e54eddad00",
        "evidence": "Trend table organized in tidy rows/columns",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-54cd7051586e",
        "evidence": "Title: 'New roles, evolved operating models, & rigorous change management required'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Iceberg model",
          "slug": "iceberg-model",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-1d78-77ce-8585-906759e9dfbd",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "079555c3-de86-4172-a3e8-31f3852c48ee",
        "evidence": "framework/instance: Iceberg Model",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:58:04.366773+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-61468ff1d684",
        "evidence": "Title flags complication: 'change is hard, executives face challenges across the 10-20-70'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 90,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5de-66f49986c080",
        "evidence": "Over 2/3 of transformations fall short; $1T wasted IT spend",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 92,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5de-68c914c7b9eb",
        "evidence": "Massive green '2/3' and '$1T' headline figures left column",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-7db4650bf987",
        "evidence": "Title: 'Core questions for CEOs to consider looking ahead'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Law of Similarity",
          "slug": "law-of-similarity",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
          "version": 1,
          "bodyDocId": null,
          "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5de-8b93c23511c3",
        "evidence": "Repeated chevron-bullet pattern across three colored bands",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-8ca14c0e842e",
        "evidence": "Title: 'End-to-end transformation integrates strategy & multiple functional transformations'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Deploy / Reshape / Invent (BCG)",
          "slug": "bcg-deploy-reshape-invent",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "06a1a8e2-cd0c-46e6-9f95-4b87e2f91e46",
        "evidence": "framework/instance: (Gen)AI SETUP, DEPLOY, RESHAPE, INVENT",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:58:04.640514+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Grid System",
          "slug": "grid-system",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b745-710f-8b70-825c603b1163",
          "version": 1,
          "bodyDocId": null,
          "description": "Aligning elements to invisible grid for visual harmony",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5de-981a13b618a7",
        "evidence": "Layered band layout",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5de-96fc3ba3d06e",
        "evidence": "Stack visual cast as integrated transformation 'engine'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5de-9357f946d6b4",
        "evidence": "Stacked colored bands (setup / DEPLOY / RESHAPE / INVENT / change mgmt / foundations)",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1154-7527-a5de-9c429c9757a0",
        "evidence": "Title: 'Getting started | Practical next steps for your AI journey'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Closing Techniques",
          "slug": "closing-techniques",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51",
          "version": 1,
          "bodyDocId": null,
          "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5de-aaa238c4b323",
        "evidence": "Closes with concrete CTAs and roadmap",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Deploy / Reshape / Invent (BCG)",
          "slug": "bcg-deploy-reshape-invent",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "b13afdba-fbe4-461b-a183-9cc7851efa5a",
        "evidence": "framework/instance: BCG Deploy, Reshape, Invent",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:58:04.727739+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Nudge",
          "slug": "nudge",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c61a-72f9-920c-88acf4ecc336",
          "version": 1,
          "bodyDocId": null,
          "description": "Subtle hints can significantly affect decisions - strategic CTA placement",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Architect",
          "Designer"
        ],
        "matchId": "019dd95a-1154-7527-a5de-a78fa8982dd4",
        "evidence": "Step list designed as immediate-action checklist for the CEO",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Authority Bias",
          "slug": "authority-bias",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
          "version": 1,
          "bodyDocId": null,
          "description": "Expert opinions are weighted more heavily - cite credible sources",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Architect",
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5de-b2451f3df495",
        "evidence": "Named BCG partners listed as authoritative contacts",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Credibility Transfer",
          "slug": "credibility-transfer",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
          "version": 1,
          "bodyDocId": null,
          "description": "Borrowing authority from trusted sources or vivid details",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1154-7527-a5de-adacc540790c",
        "evidence": "BCG expert headshots and contacts assert authority",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:31.923761+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "daa6f992-fff1-4edf-95a4-0e792e826329",
        "evidence": "type: cover",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:58:05.895097+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 22,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "c3004ddc-7f18-43e1-a2df-be7d7117c1df",
        "evidence": "The slide explicitly lists 'DEPLOY', 'RESHAPE', and 'INVENT' as the three strategic initiatives.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:42:54.751+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "frameworkName": "bcg-deploy-reshape-invent"
      },
      {
        "matchId": "019dd95a-1ca5-70bb-bba2-1285fde10400",
        "evidence": "Three labelled stages with % companies on a stair chart",
        "framework": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:34.826634+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "frameworkName": "AI Maturity Curve (No-action / Piloting / Scaling)"
      },
      {
        "matchId": "e3ab2882-c4fb-4282-895b-4d9fd547cc49",
        "evidence": "Visual progression from 'No-action yet' to 'Scaling' stages",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:42:54.216+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "frameworkName": "maturity-model"
      },
      {
        "matchId": "731d08a2-c2ad-48a0-932d-73e0e758ac27",
        "evidence": "Progression of AI applications over time",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 17:42:53.548+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "frameworkName": "maturity-model"
      },
      {
        "matchId": "b61a2729-d8d8-4c33-9070-5b82acd088c9",
        "evidence": "The slide explicitly uses the 'Deploy', 'Reshape', and 'Invent' terminology to categorize AI strategic plays.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:42:58.538+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "frameworkName": "bcg-deploy-reshape-invent"
      },
      {
        "matchId": "019dd95a-1ca5-70bb-bba2-15b38371d529",
        "evidence": "Three named columns explicitly labelled as the three plays",
        "framework": null,
        "confidence": 95,
        "extraction": {
          "at": "2026-04-29 13:07:34.826634+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "frameworkName": "BCG Three AI Plays (DEPLOY / RESHAPE / INVENT)"
      },
      {
        "matchId": "c64f2cf1-4723-48f7-866f-47b211cd02b5",
        "evidence": "The slide explicitly uses the three-column structure of Deploy, Reshape, and Invent to categorize strategic AI plays.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:42:54.365+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "bcg-deploy-reshape-invent"
      },
      {
        "matchId": "019dd95a-1ca5-70bb-bba2-19bbc66a86a4",
        "evidence": "Same three-play columns extended with principles & imperatives",
        "framework": null,
        "confidence": 90,
        "extraction": {
          "at": "2026-04-29 13:07:34.826634+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "BCG Three AI Plays (DEPLOY / RESHAPE / INVENT)"
      },
      {
        "matchId": "fc59d9e5-a52e-474a-9bb0-4072963a0800",
        "evidence": "Slide title and footer reference 'BCG Deploy, Reshape, Invent Survey 2023'",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:42:54.771+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "frameworkName": "bcg-deploy-reshape-invent"
      },
      {
        "matchId": "c80675b1-9546-44b1-8c33-d8320ffe1b67",
        "evidence": "Explicitly mentioned in the title and source note as a BCG framework.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:42:54.627+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "frameworkName": "bcg-deploy-reshape-invent"
      },
      {
        "matchId": "996a0375-eca2-4ba8-9881-4df498f037e1",
        "evidence": "Slide title and source note explicitly reference 'INVENT' and 'BCG Deploy, Reshape, Invent Survey 2023'",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:42:55.515+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "frameworkName": "bcg-deploy-reshape-invent"
      },
      {
        "matchId": "bb8b2f44-de12-479d-97d4-cffc8b29c6a3",
        "evidence": "Mentions 'deploy', 'reshape', and 'invent' plays as the core framework for AI transformation.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:42:55.642+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "frameworkName": "bcg-deploy-reshape-invent"
      },
      {
        "matchId": "51a407c0-0040-42e2-adfd-c99595f67319",
        "evidence": "Timeline at bottom of slide labeled Deploy, Reshape, Invent",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:42:56.571+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "frameworkName": "bcg-deploy-reshape-invent"
      },
      {
        "matchId": "bc9ba5bf-d1be-4ec3-bc51-7de81b62c1c5",
        "evidence": "Timeline at bottom of slide labeled Deploy, Reshape, Invent",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:42:56.273+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "frameworkName": "bcg-deploy-reshape-invent"
      },
      {
        "matchId": "064d442c-2acd-4629-ac85-202bee6b98b3",
        "evidence": "Explicitly stated in the slide text as the core framework.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:42:54.863+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "frameworkName": "10-20-70 Rule"
      },
      {
        "matchId": "019dd95a-1ca5-70bb-bba2-1c9da0d3ce78",
        "evidence": "Slide explicitly titled 'The 10-20-70 Rule' with three labelled pillars",
        "framework": null,
        "confidence": 95,
        "extraction": {
          "at": "2026-04-29 13:07:34.826634+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "frameworkName": "BCG 10-20-70 Rule"
      },
      {
        "matchId": "019dd95a-1ca5-70bb-bba2-21748ecad8a7",
        "evidence": "Title labels slide as the '70%' pillar of 10-20-70",
        "framework": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:34.826634+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "frameworkName": "BCG 10-20-70 Rule (People & Processes layer)"
      },
      {
        "matchId": "78ec4249-7e3f-4c2d-8f3b-63f06ab20cf5",
        "evidence": "Visual representation of an iceberg used to categorize organizational transformation factors",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:42:55.587+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "frameworkName": "iceberg-model"
      },
      {
        "matchId": "328e249d-3793-4d65-8044-188cea67dcdd",
        "evidence": "The slide explicitly uses '10-20-70' to categorize challenges.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:42:55.871+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "frameworkName": "10-20-70 rule"
      },
      {
        "matchId": "019dd95a-1ca5-70bb-bba2-27b32be072cd",
        "evidence": "Challenges grouped under 10% / 20% / 70% pillar labels",
        "framework": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:34.826634+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "frameworkName": "BCG 10-20-70 Rule"
      },
      {
        "matchId": "78eef1a9-9c89-4e9b-bb60-0b1ff900ca74",
        "evidence": "The slide explicitly uses 10%, 20%, and 70% to categorize the focus areas of AI transformation.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:42:57.694+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "frameworkName": "70-20-10 model"
      },
      {
        "matchId": "019dd95a-1ca5-70bb-bba2-28eaa6e79128",
        "evidence": "Questions explicitly grouped under 10% Algorithms / 20% Tech & Data / 70% People & Processes",
        "framework": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:34.826634+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "frameworkName": "BCG 10-20-70 Rule"
      },
      {
        "matchId": "aaf4bb20-7631-4455-b79d-9cc434572ae6",
        "evidence": "The slide explicitly uses the Deploy, Reshape, Invent terminology associated with BCG's AI transformation methodology.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:42:59.075+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "frameworkName": "bcg-deploy-reshape-invent"
      },
      {
        "matchId": "019dd95a-1ca5-70bb-bba2-2d0e5b257820",
        "evidence": "Stacked bands: Setup / DEPLOY-RESHAPE-INVENT / E2E Change Mgmt / Enterprise Foundations",
        "framework": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:34.826634+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "frameworkName": "BCG E2E AI Transformation Framework"
      },
      {
        "matchId": "6d647f21-ebbe-4976-89b2-6630a89e09e8",
        "evidence": "Mentioned in step 2: 'Select 3-5 functions/processes for 'DEPLOY', 'RESHAPE', & 'INVENT' plays'",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 17:42:55.993+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "frameworkName": "bcg-deploy-reshape-invent"
      }
    ],
    "patterns": []
  },
  "storymakers": {
    "model": "claude-cli-sonnet-4.6",
    "backend": null,
    "rawJson": {
      "arc": {
        "id": 1,
        "slug": "consultants-gambit",
        "beats": [
          {
            "name": "Situation & Context",
            "end_page": 5,
            "evidence": "Cover, intro, exec summary, AI maturity curve, tech evolution arrow",
            "position": 1,
            "start_page": 1
          },
          {
            "name": "Solution & Approach",
            "end_page": 7,
            "evidence": "Three strategic plays DEPLOY/RESHAPE/INVENT and CEO imperatives",
            "position": 2,
            "start_page": 6
          },
          {
            "name": "Evidence & Proof",
            "end_page": 13,
            "evidence": "Play overviews with %, ambitious targets table, biopharma + CPG examples",
            "position": 3,
            "start_page": 8
          },
          {
            "name": "Problem & Complication",
            "end_page": 17,
            "evidence": "10-20-70 pillars deepen into 'change is hard, 2/3 fall short, $1T wasted'",
            "position": 4,
            "start_page": 14
          },
          {
            "name": "Impact & Next Steps",
            "end_page": 21,
            "evidence": "CEO questions, integrated transformation, 6-step getting-started, BCG contacts",
            "position": 5,
            "start_page": 18
          }
        ],
        "evidence": "Classic BCG exec perspective: context (p.1-5), three-play solution (p.6-7), case proof (p.8-13), pillars + complication (p.14-17), next steps (p.18-21).",
        "confidence": 82
      },
      "loops": [
        {
          "id": 4,
          "slug": "04-tale-two-worlds",
          "end_page": 5,
          "evidence": "AI-mature ~10% companies vs no-action ~40%, with +2.6x revenue growth gap; tech evolution arrow.",
          "position": 1,
          "objective": "Frame the AI maturity gap as widening lead vs laggards",
          "confidence": 78,
          "start_page": 3
        },
        {
          "id": 40,
          "slug": "40-mece-breakdown",
          "end_page": 7,
          "evidence": "DEPLOY / RESHAPE / INVENT presented as distinct, complementary plays with end-to-end coverage.",
          "position": 2,
          "objective": "Decompose AI value capture into three plays",
          "confidence": 88,
          "start_page": 6
        },
        {
          "id": 2,
          "slug": "02-pattern-hunter",
          "end_page": 13,
          "evidence": "Sequential overviews (10-15%, 68%, 46%) plus ambitious-target benchmarks and two named company examples.",
          "position": 3,
          "objective": "Stack quantified case evidence to validate the plays",
          "confidence": 80,
          "start_page": 8
        },
        {
          "id": 40,
          "slug": "40-mece-breakdown",
          "end_page": 16,
          "evidence": "10% Algorithms + 20% Tech & Data + 70% People & Processes summing to 100%.",
          "position": 4,
          "objective": "Decompose successful AI transformation into 10-20-70 pillars",
          "confidence": 90,
          "start_page": 14
        },
        {
          "id": 27,
          "slug": "27-cost-of-inaction",
          "end_page": 20,
          "evidence": "$1T wasted IT spend and 2/3 transformations failing, then CEO questions, transformation map, and 6-step plan.",
          "position": 5,
          "objective": "Show challenge cost then drive to next steps",
          "confidence": 70,
          "start_page": 17
        }
      ],
      "slide_tools": [
        {
          "tools": [
            {
              "id": 123,
              "slug": "opening-hooks",
              "layer": "Slide",
              "evidence": "Cover sets up CEO's-guide framing as opening hook",
              "confidence": 55
            }
          ],
          "page_number": 1
        },
        {
          "tools": [
            {
              "id": 9,
              "slug": "audience-definition",
              "layer": "Block",
              "evidence": "Intro callout names CEO audience and promises 'how to leverage AI to create business value'",
              "confidence": 60
            }
          ],
          "page_number": 2
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Three left-column section titles state insights ('Time to act', 'Three strategic plays', 'Executing successfully')",
              "confidence": 85
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Exec summary organized as three green-box pillars on left",
              "confidence": 90
            },
            {
              "id": 3,
              "slug": "pyramid-principle",
              "layer": "Block",
              "evidence": "Top-down: governing answer first, supporting bullets right",
              "confidence": 78
            },
            {
              "id": 1,
              "slug": "scqa-framework",
              "layer": "Block",
              "evidence": "Situation (AI moment), Complication (widening gap), Answer (3 plays + 10-20-70)",
              "confidence": 65
            },
            {
              "id": 6,
              "slug": "big-idea-formula",
              "layer": "Block",
              "evidence": "Callout crystallizes 10-20-70 thesis in one sentence",
              "confidence": 70
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "First page of two-worlds loop; AI-mature vs lagging implicit",
              "confidence": 65
            }
          ],
          "page_number": 3
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'leading adopters realizing superior outcomes' states the insight",
              "confidence": 88
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "+2.6x revenue, +38% EBIT, +50% market share, +45% CSAT quantify the reward",
              "confidence": 92
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Ascending stair chart from 40% No-action to 50% Piloting to 10% Scaling",
              "confidence": 80
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Each stair labelled with % companies and stage description",
              "confidence": 78
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Right-rail metrics in oversized green type stand out",
              "confidence": 75
            },
            {
              "id": 122,
              "slug": "story-moments",
              "layer": "Slide",
              "evidence": "Designed Shock moment via 2.6x lead and widening-gap claim",
              "confidence": 65
            }
          ],
          "page_number": 4
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states insight: 'even more exciting opportunities are on the horizon'",
              "confidence": 85
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "Big upward green arrow as metaphor for AI maturity climb",
              "confidence": 78
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Three labelled stages 'Established / Emerging / Early experiments' across the arrow",
              "confidence": 80
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Sweeping arrow visual carries the message more than the text",
              "confidence": 70
            }
          ],
          "page_number": 5
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title 'Three complementary strategic plays to maximize value potential of AI'",
              "confidence": 88
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Three labelled columns DEPLOY / RESHAPE / INVENT with icons",
              "confidence": 95
            },
            {
              "id": 34,
              "slug": "the-rule-of-three",
              "layer": "Block",
              "evidence": "Three plays presented as memorable triad",
              "confidence": 90
            },
            {
              "id": 2,
              "slug": "mece-principle",
              "layer": "Block",
              "evidence": "Plays positioned as distinct yet end-to-end together (mutually exclusive, jointly comprehensive)",
              "confidence": 82
            },
            {
              "id": 161,
              "slug": "law-of-similarity",
              "layer": "Slide",
              "evidence": "Identical column structure (icon, headline, description, examples) across the three plays",
              "confidence": 80
            },
            {
              "id": 87,
              "slug": "parallel-structure",
              "layer": "Loop",
              "evidence": "Each play described with same grammatical pattern (Verb + business effect)",
              "confidence": 85
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Distinct icon (handshake / lightbulb / rocket) for each play",
              "confidence": 60
            }
          ],
          "page_number": 6
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title 'Key principles and CEO imperatives for scaling strategic plays'",
              "confidence": 80
            },
            {
              "id": 142,
              "slug": "grid-system",
              "layer": "Slide",
              "evidence": "Strict 3-column matrix across rows: AI outcomes / Tech / People / Risk / Operating model / CEO imperatives",
              "confidence": 88
            },
            {
              "id": 161,
              "slug": "law-of-similarity",
              "layer": "Slide",
              "evidence": "Identical row structure across DEPLOY/RESHAPE/INVENT columns",
              "confidence": 82
            },
            {
              "id": 131,
              "slug": "gestalt-principles",
              "layer": "Slide",
              "evidence": "Proximity groups CEO imperatives within shaded green band",
              "confidence": 70
            }
          ],
          "page_number": 7
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states quantified insight '10-15% productivity improvement'",
              "confidence": 90
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specific 10-15% productivity figure",
              "confidence": 88
            },
            {
              "id": 74,
              "slug": "inductive-reasoning",
              "layer": "Loop",
              "evidence": "First page of pattern-hunter loop: collecting case evidence to build pattern",
              "confidence": 70
            }
          ],
          "page_number": 8
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title insight: 'reshaping support functions ... then quickly moving on to transform core'",
              "confidence": 88
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "68% data point quantifies the trend",
              "confidence": 80
            }
          ],
          "page_number": 9
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title insight: 'Select companies are inventing with AI ... taking the lead'",
              "confidence": 88
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Callout: '46% of companies employing GenAI have INVENT plays in motion'",
              "confidence": 80
            }
          ],
          "page_number": 10
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'leading companies are setting ambitious targets'",
              "confidence": 85
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Three columns: Productivity / Cost / Top-line each with two case cards",
              "confidence": 88
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Hard numbers 4 hrs, 6 hrs, $1B+, $1B, 50%, 3pts+ headline each card",
              "confidence": 92
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Big green numbers dominate each grey card",
              "confidence": 78
            },
            {
              "id": 161,
              "slug": "law-of-similarity",
              "layer": "Slide",
              "evidence": "Six identically formatted icon-number-label cards",
              "confidence": 75
            }
          ],
          "page_number": 11
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states insight: 'Biopharma reducing cost through AI transformation by reshaping multiple functions'",
              "confidence": 85
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "20-40% productivity figure in title",
              "confidence": 85
            },
            {
              "id": 157,
              "slug": "sinatra-test",
              "layer": "Slide",
              "evidence": "Flagship Biopharma case used to prove plays work in regulated industries",
              "confidence": 72
            }
          ],
          "page_number": 12
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states insight: 'CPG company driving topline growth by inventing new business model'",
              "confidence": 85
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "$200M+ figure in title",
              "confidence": 85
            },
            {
              "id": 157,
              "slug": "sinatra-test",
              "layer": "Slide",
              "evidence": "Second flagship case (CPG) to generalize beyond Biopharma",
              "confidence": 70
            }
          ],
          "page_number": 13
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Callout states 10-20-70 rule directly",
              "confidence": 88
            },
            {
              "id": 6,
              "slug": "big-idea-formula",
              "layer": "Block",
              "evidence": "'10-20-70 Rule' explicitly named as the governing idea",
              "confidence": 90
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Three stacked pillars: Algorithms / Tech & Data / People & Processes",
              "confidence": 95
            },
            {
              "id": 2,
              "slug": "mece-principle",
              "layer": "Block",
              "evidence": "10+20+70 = 100% with no overlap",
              "confidence": 92
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Pillar size and shade darken as % grows (10% pale, 70% dark green)",
              "confidence": 88
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Distinct icon for each pillar",
              "confidence": 70
            },
            {
              "id": 76,
              "slug": "horizontal-logic",
              "layer": "Loop",
              "evidence": "First page of MECE loop; pillars sit on same logical level",
              "confidence": 75
            }
          ],
          "page_number": 14
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title focuses on 'Key AI trends across algorithms, technology, and data'",
              "confidence": 75
            },
            {
              "id": 142,
              "slug": "grid-system",
              "layer": "Slide",
              "evidence": "Trend table organized in tidy rows/columns",
              "confidence": 80
            }
          ],
          "page_number": 15
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'New roles, evolved operating models, & rigorous change management required'",
              "confidence": 80
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Sub-pillars: New roles / Operating model / Change management",
              "confidence": 75
            },
            {
              "id": 87,
              "slug": "parallel-structure",
              "layer": "Loop",
              "evidence": "Each sub-pillar described in parallel grammatical form",
              "confidence": 70
            }
          ],
          "page_number": 16
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title flags complication: 'change is hard, executives face challenges across the 10-20-70'",
              "confidence": 90
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Over 2/3 of transformations fall short; $1T wasted IT spend",
              "confidence": 92
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Massive green '2/3' and '$1T' headline figures left column",
              "confidence": 85
            },
            {
              "id": 68,
              "slug": "loss-aversion",
              "layer": "Block",
              "evidence": "Frames stakes as $1T waste and 2/3 failure rate",
              "confidence": 82
            },
            {
              "id": 66,
              "slug": "negativity-bias",
              "layer": "Block",
              "evidence": "Bullet list of concrete pain points across the 3 pillars",
              "confidence": 75
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Reuses 10/20/70 structure to map challenges",
              "confidence": 80
            },
            {
              "id": 109,
              "slug": "information-gap-theory",
              "layer": "Loop",
              "evidence": "First page of cost-of-inaction loop; pain framed before solution path",
              "confidence": 60
            }
          ],
          "page_number": 17
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Core questions for CEOs to consider looking ahead'",
              "confidence": 78
            },
            {
              "id": 67,
              "slug": "curiosity-gap",
              "layer": "Block",
              "evidence": "Slide is entirely open-ended CEO questions",
              "confidence": 88
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Questions grouped under 10% Algorithms / 20% Tech & Data / 70% People & Processes",
              "confidence": 85
            },
            {
              "id": 161,
              "slug": "law-of-similarity",
              "layer": "Slide",
              "evidence": "Repeated chevron-bullet pattern across three colored bands",
              "confidence": 70
            }
          ],
          "page_number": 18
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'End-to-end transformation integrates strategy & multiple functional transformations'",
              "confidence": 80
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Stacked colored bands (setup / DEPLOY / RESHAPE / INVENT / change mgmt / foundations)",
              "confidence": 78
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "Stack visual cast as integrated transformation 'engine'",
              "confidence": 60
            },
            {
              "id": 142,
              "slug": "grid-system",
              "layer": "Slide",
              "evidence": "Layered band layout",
              "confidence": 70
            }
          ],
          "page_number": 19
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'Getting started | Practical next steps for your AI journey'",
              "confidence": 80
            },
            {
              "id": 116,
              "slug": "chunking",
              "layer": "Loop",
              "evidence": "Six numbered, labeled steps with two checklist items each",
              "confidence": 88
            },
            {
              "id": 174,
              "slug": "nudge",
              "layer": "Slide",
              "evidence": "Step list designed as immediate-action checklist for the CEO",
              "confidence": 72
            },
            {
              "id": 124,
              "slug": "closing-techniques",
              "layer": "Slide",
              "evidence": "Closes with concrete CTAs and roadmap",
              "confidence": 75
            }
          ],
          "page_number": 20
        },
        {
          "tools": [
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "BCG expert headshots and contacts assert authority",
              "confidence": 78
            },
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Named BCG partners listed as authoritative contacts",
              "confidence": 75
            }
          ],
          "page_number": 21
        }
      ],
      "slides_seen": 22,
      "deck_summary": "Textbook BCG Executive Perspective that hews closely to the Consultant's Gambit shape, anchored on two named frameworks (3 plays + 10-20-70) with strong Pyramid/MECE structure and quantified case proof; the only departure is that complication ('change is hard') sits late, after solution and evidence.",
      "secondary_arcs": [
        {
          "id": 11,
          "slug": "triple-take",
          "beats": [
            {
              "name": "The Facts (What)",
              "end_page": 13,
              "evidence": "AI context and case-study evidence",
              "position": 1,
              "start_page": 1
            },
            {
              "name": "The Implications (So What)",
              "end_page": 17,
              "evidence": "10-20-70 pillars and challenge data",
              "position": 2,
              "start_page": 14
            },
            {
              "name": "The Action (Now What)",
              "end_page": 21,
              "evidence": "Questions, framework, getting started",
              "position": 3,
              "start_page": 18
            }
          ],
          "evidence": "Facts (AI context p.1-5, evidence p.8-15) -> Implications (p.14-17) -> Action (p.18-20).",
          "confidence": 55
        }
      ],
      "images_inspected": 9,
      "slide_frameworks": [
        {
          "frameworks": [
            {
              "name": "AI Maturity Curve (No-action / Piloting / Scaling)",
              "slug": "ai-maturity-curve",
              "evidence": "Three labelled stages with % companies on a stair chart",
              "confidence": 78
            }
          ],
          "page_number": 4
        },
        {
          "frameworks": [
            {
              "name": "BCG Three AI Plays (DEPLOY / RESHAPE / INVENT)",
              "slug": "bcg-three-ai-plays",
              "evidence": "Three named columns explicitly labelled as the three plays",
              "confidence": 95
            }
          ],
          "page_number": 6
        },
        {
          "frameworks": [
            {
              "name": "BCG Three AI Plays (DEPLOY / RESHAPE / INVENT)",
              "slug": "bcg-three-ai-plays",
              "evidence": "Same three-play columns extended with principles & imperatives",
              "confidence": 90
            }
          ],
          "page_number": 7
        },
        {
          "frameworks": [
            {
              "name": "BCG 10-20-70 Rule",
              "slug": "bcg-10-20-70",
              "evidence": "Slide explicitly titled 'The 10-20-70 Rule' with three labelled pillars",
              "confidence": 95
            }
          ],
          "page_number": 14
        },
        {
          "frameworks": [
            {
              "name": "BCG 10-20-70 Rule (People & Processes layer)",
              "slug": "bcg-10-20-70",
              "evidence": "Title labels slide as the '70%' pillar of 10-20-70",
              "confidence": 80
            }
          ],
          "page_number": 16
        },
        {
          "frameworks": [
            {
              "name": "BCG 10-20-70 Rule",
              "slug": "bcg-10-20-70",
              "evidence": "Challenges grouped under 10% / 20% / 70% pillar labels",
              "confidence": 88
            }
          ],
          "page_number": 17
        },
        {
          "frameworks": [
            {
              "name": "BCG 10-20-70 Rule",
              "slug": "bcg-10-20-70",
              "evidence": "Questions explicitly grouped under 10% Algorithms / 20% Tech & Data / 70% People & Processes",
              "confidence": 85
            }
          ],
          "page_number": 18
        },
        {
          "frameworks": [
            {
              "name": "BCG E2E AI Transformation Framework",
              "slug": "bcg-e2e-ai-transformation",
              "evidence": "Stacked bands: Setup / DEPLOY-RESHAPE-INVENT / E2E Change Mgmt / Enterprise Foundations",
              "confidence": 78
            }
          ],
          "page_number": 19
        }
      ]
    },
    "matchedAt": "2026-04-26 09:07:34+00",
    "slidesSeen": 22,
    "deckSummary": "Textbook BCG Executive Perspective that hews closely to the Consultant's Gambit shape, anchored on two named frameworks (3 plays + 10-20-70) with strong Pyramid/MECE structure and quantified case proof; the only departure is that complication ('change is hard') sits late, after solution and evidence.",
    "imagesInspected": 9,
    "extractionSeconds": 400.52768
  },
  "score": {
    "backend": "codex",
    "scoredAt": "2026-05-02 18:59:53.574+00",
    "subScores": {
      "scqa_arc": 69,
      "action_titles": 74,
      "mece_structure": 76,
      "closing_strength": 70,
      "evidence_quality": 75,
      "clarity_of_thesis": 82,
      "production_quality": 72,
      "visual_storytelling": 78
    },
    "totalScore": 75,
    "coveragePct": 100,
    "explanations": {
      "scqa_arc": "The situation is established on slides 2-5 and the answer appears on slides 6-13, but the complication arrives late on slide 17 and the core question is mostly implied on slide 18.",
      "action_titles": "Most core pages use insight-bearing titles, but topic labels like slide 2 'Introduction' and slide 20 'Getting started | Practical next steps for your AI journey' dilute density; example action title: slide 4 'GenAI is extending the value and excitement around AI broadly, with leading adopters realizing superior outcomes'.",
      "mece_structure": "The Deploy/Reshape/Invent and 10/20/70 structures are coherent, but they are not fully integrated, creating some overlap between strategic plays and foundation sections across slides 6-7 and 14-19.",
      "closing_strength": "Slide 20 provides practical next steps and slide 21 supplies contacts, but the ending lacks a forceful CEO decision, prioritized recommendation, or explicit call to action.",
      "evidence_quality": "Claims are supported by metrics, maturity data, quotes, and case examples on slides 4, 8, 10-13, and 17, though some broad trend and imperative statements remain framework-level assertions.",
      "clarity_of_thesis": "By slides 2-3, the thesis is identifiable: CEOs should act now on AI and maximize value through Deploy, Reshape, Invent plus foundations, though it is framed more as a guide than a crisp recommendation.",
      "production_quality": "BCG framework consistency and footnote discipline are evident, but overcrowded layouts and several topic-label pages, especially slides 2, 14, 18, and 20, reduce polish.",
      "visual_storytelling": "The deck uses appropriate tools such as maturity models, strategic frameworks, case examples, an iceberg, and a roadmap on slides 4, 6, 12, 16, and 20, but several dense pages weaken visual hierarchy."
    },
    "slidesAnalyzed": 22
  },
  "review": {
    "backend": null,
    "verdict": "A competent, on-brand BCG executive perspective — strong frameworks and quantified anchors, but assembled as an analytical brief rather than a Storymakers-grade narrative with early stakes and disciplined action titles throughout.",
    "reviewedAt": "2026-05-01 21:45:18.478+00",
    "slidesSeen": 22,
    "suggestions": [
      "Move a sharpened version of slide 17's complication ('over 2/3 of AI transformations fall short') to slide 2 or 3 to create stakes before presenting the answer",
      "Rewrite topic-label titles into action titles: e.g., slide 14 'The 70% that decides whether AI transformation works is people and processes — not algorithms'; slide 20 'Six moves to start in the next 90 days'",
      "Collapse slide 18 into slide 17 or merge it with slide 20 — either as the diagnostic flip-side of next steps, or cut to tighten the close",
      "Break the five overcrowded slides (4, 8, 10, 12, 17) into two-page spreads so the data has room to land, instead of competing within one frame",
      "Replace the team-bio + logo close (21-22) with a single 'so what / now what' slide that restates the 10-20-70 thesis and the one decision the CEO must make this quarter"
    ],
    "closingScore": 74,
    "openingScore": 72,
    "topStrengths": [
      "Quantified, declarative action titles in the core argument slides (4, 8, 9, 17) anchor the narrative in evidence rather than abstraction",
      "Clean MECE three-pillar framework (Deploy/Reshape/Invent on slide 6) carried consistently through dedicated overviews on slides 8-10",
      "Concrete biopharma and CPG case studies (slides 12-13) using a Vision-Execution-Value column structure ground the abstractions",
      "Memorable 10-20-70 mnemonic introduced in the exec summary and reinforced through slides 14-18 gives the deck a sticky takeaway"
    ],
    "topWeaknesses": [
      "Complication ('change is hard, 2/3 of transformations fall short') arrives at slide 17 — too late to create narrative tension before the framework",
      "Six slides flagged as 'overcrowded' (4, 8, 10, 12, 17) suggest the deck overloads individual pages instead of trusting a sequence",
      "Inconsistent action-title discipline: slides 6, 7, 14, 18, 20 revert to noun-phrase topic labels, breaking the rhythm set by slides 4 and 8",
      "Slide 18's 'core questions' overlaps with slide 17's diagnosis and slide 20's next steps, creating a redundant beat near the close",
      "Closing ends with team-bio + logo filler (slides 21-22) rather than a memorable resolution image or single-line call to action"
    ],
    "narrativeScore": 68,
    "pillarCritique": "The Deploy/Reshape/Invent pillars (slide 6) and the 10-20-70 axis (slides 14-16) are genuinely MECE — they partition by ambition level and by transformation lever cleanly. The two frameworks are stitched together rather than nested, which is coherent but dilutes the single-spine feel.",
    "closingCritique": "Slide 20 ('Getting started') delivers a concrete six-step CTA, and slide 19 provides an integrative overview, which is solid. But slide 18's 'core questions' is a redundant pause after the diagnosis at 17, and the deck trails off into team bios and a logo-only slide rather than a memorable mic-drop.",
    "openingCritique": "Slide 3's executive summary clearly states the thesis (Deploy/Reshape/Invent + 10-20-70 rule) and slide 4 lands a strong quantified action title about leading adopters. However, slides 1-2 are conventional front matter rather than a hook with stakes or a counter-intuitive claim that earns attention.",
    "extractionSeconds": 82.621,
    "narrativeCritique": "The deck follows a recognizable consulting arc (context → framework → cases → execution model → challenges → next steps), but the complication lands very late at slide 17 after the answer has already been framed, weakening the SCQA tension. It reads more as analysis-then-execution than as a story with stakes set up front.",
    "titleQualityScore": 66,
    "titleQualityCritique": "Strong insight-bearing titles appear at slides 4, 8 ('DEPLOY unlocks 10-15% productivity improvement'), 9, and 17 ('change is hard, executives face challenges across the 10-20-70'). But slides 6, 7, 14, 18, and 20 fall back to topic labels ('Three pillars...', 'Core questions...', 'Getting started') rather than declaring a point of view."
  },
  "activistThesis": null,
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "title": "Includes BCG branding and document metadata.",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/ntlyxqkrmGEJHRUNU3TOnfe41DgJFbStlh3xjNroZ7A/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNDg3ZGU4Yzc2Y2FiNzE0L3AwMDEuanBn",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 19,
        "componentCount": 5,
        "textChars": 103,
        "nDataPoints": 0,
        "notes": "Includes BCG branding and document metadata.",
        "elementsJson": [
          "logo_grid",
          "other"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:53.426+00",
          "seconds": 2.537,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/1",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-1",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.08,
            "x": 0.114,
            "y": 0.068
          },
          "kind": "image",
          "text": "BCG",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:53.426+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a75bcec6-0233-48cd-b106-e4669ebd3beb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.15,
            "x": 0.348,
            "y": 0.57
          },
          "kind": "paragraph",
          "text": "Introduction",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:53.426+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5774f898-161f-4eea-844d-c7c9e645eeb0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.1,
            "x": 0.348,
            "y": 0.66
          },
          "kind": "paragraph",
          "text": "July 2024",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:53.426+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "aafa68ce-42c8-4957-921a-993680455c9a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.48,
            "x": 0.348,
            "y": 0.398
          },
          "kind": "title",
          "text": "CEO's Guide to Maximizing Value Potential from AI in 2024",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:53.426+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "428c4819-0f0d-45ee-84ab-9687006e92ea",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.15,
            "x": 0.114,
            "y": 0.185
          },
          "kind": "title",
          "text": "Executive Perspectives",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:53.426+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9a5a0370-63f0-4287-9900-80f22a5293f4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Opening Hooks",
            "slug": "opening-hooks",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186",
            "version": 1,
            "bodyDocId": null,
            "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-74e2fe5dbe53",
          "evidence": "Cover sets up CEO's-guide framing as opening hook",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 55,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Slide recipe: Cover",
            "slug": "cover-slide",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
            "version": 1,
            "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
            "description": "The first ten seconds. Build it deliberately.",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "02a2e680-c0ad-424c-aced-86c8d8c178a7",
          "evidence": "The slide is a cover slide with no text, which is a common recipe for a cover slide.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 21:58:08.497642+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019dd95a-0682-776c-8e38-80435600ee98",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "Cover, intro, exec summary, AI maturity curve, tech evolution arrow",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0682-776c-8e38-9753aa86fd9b",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "AI context and case-study evidence",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/TzVqLN2HmNADIyPr2_hBKv2LvmNatn0QogAKSIXya2E/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNDg3ZGU4Yzc2Y2FiNzE0L3AwMDEuanBn",
      "imagePathAlt": "https://imgproxy.kitesheet.com/pG3gasBSh3olSyW_5szpktXV92in1YBPP_fx21YqLik/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNDg3ZGU4Yzc2Y2FiNzE0L3AwMDEucG5n",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/lOV7l9wWVOt-r_xoVuRi5mG9jNFkKRYKfXMXNnPyPeg/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mNDg3ZGU4Yzc2Y2FiNzE0L3AwMDEucG5n"
    },
    {
      "page": 2,
      "type": "setup",
      "title": "The slide serves as a front-matter or executive summary for a larger deck/report.",
      "function": "establish_context",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 54,
        "componentCount": 5,
        "textChars": 1150,
        "nDataPoints": 1,
        "notes": "The slide serves as a front-matter or executive summary for a larger deck/report.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "bullet_list",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:54.458+00",
          "seconds": 3.414,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/2",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-2",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.25,
            "w": 0.28,
            "x": 0.68,
            "y": 0.12
          },
          "kind": "callout",
          "text": "In this BCG Executive Perspective, we will show you how to leverage AI to create business value",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.458+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7668a669-eeb2-42d2-a8ce-47d685a672f3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.58,
            "x": 0.05,
            "y": 0.35
          },
          "kind": "list",
          "text": "Where should my organization start?\nWhat are the highest value and opportunities where GenAI and AI can transform my business and functions?\nHow can I achieve short-term performance with AI and GenAI while building the necessary capabilities in my organization?\nHow can I build enthusiasm for AI across all levels of my organization and drive adoption among front-line employees?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.458+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a7f2cacd-09c9-4245-b8cd-87b7f5d30b90",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.58,
            "x": 0.05,
            "y": 0.65
          },
          "kind": "paragraph",
          "text": "This document is a guide for CEOs to cut through the hype around AI and understand what creates value now and in the future. It explains current AI adoption trends, the technology's capabilities, and how to use it for a complete enterprise transformation.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.458+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "30ea6b50-f73e-4c3b-b222-80b5f8d779a6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.58,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "paragraph",
          "text": "We meet often with CEOs to discuss AI—a topic that is both captivating and rapidly changing. After working with over 1,000 clients in the past year, we are sharing our most recent learnings in a new series designed to help CEOs navigate AI. With AI at an inflection point, the focus in 2024 is on turning AI's potential into real profit. Here are some key questions CEOs often ask about getting value from AI:",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.458+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "44c9e701-f5b1-4aa3-a5cc-7ffff85a2d83",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.15,
            "x": 0.05,
            "y": 0.12
          },
          "kind": "title",
          "text": "Introduction",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.458+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1bacebac-184a-4ecc-88a4-a54b5782016a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-7b092c5c4dba",
          "evidence": "Intro callout names CEO audience and promises 'how to leverage AI to create business value'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 60,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Executive summary",
            "slug": "executive-summary",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
            "version": 1,
            "bodyDocId": null,
            "description": "A condensed view of the entire argument on a single slide / block.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "b2f4a4a7-97f8-445a-9501-49e62cbbde04",
          "evidence": "The slide provides an introduction and overview of the document, which is typical of an executive summary.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:58:08.572043+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019dd95a-0682-776c-8e38-80435600ee98",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "Cover, intro, exec summary, AI maturity curve, tech evolution arrow",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0682-776c-8e38-9753aa86fd9b",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "AI context and case-study evidence",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "title": "The slide uses a 'Deploy, Reshape, Invent' framework, which is a known BCG strategic framework.",
      "function": "summarize",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 78,
        "componentCount": 8,
        "textChars": 1064,
        "nDataPoints": 6,
        "notes": "The slide uses a 'Deploy, Reshape, Invent' framework, which is a known BCG strategic framework.",
        "elementsJson": [
          "headline_text",
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:54.751+00",
          "seconds": 3.682,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/3",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-3",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "To successfully deploy AI at scale and convert it into business impact, organizations need strong foundational capabilities and a 10-20-70 approach in terms of level of emphasis anchoring on algorithms (10%), tech & data (20%), and people & processes (70%).",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:58+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b718-64a71804a994",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.16,
            "x": 0.04,
            "y": 0.21
          },
          "kind": "framework",
          "text": "The time to act on AI is now",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.751+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3fad79f1-b716-4243-bab5-437ea730e479",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.16,
            "x": 0.04,
            "y": 0.47
          },
          "kind": "framework",
          "text": "Three strategic plays to create value at scale with AI",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.751+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "60f90beb-0f2d-40fe-ba90-fbe3eb5b3ec5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.16,
            "x": 0.04,
            "y": 0.76
          },
          "kind": "framework",
          "text": "Executing successfully",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.751+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9b23fe04-9f95-4509-ba02-8b1a63ee2e3b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.75,
            "x": 0.23,
            "y": 0.21
          },
          "kind": "list",
          "text": "The maturity of AI brought us to an exciting moment... AI mature companies (~10%) are also the first to scale GenAI... AI technology is also evolving rapidly... Companies are embarking on AI transformation journeys",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.751+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "025dfcda-c41d-4447-8265-466aa115b483",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.75,
            "x": 0.23,
            "y": 0.76
          },
          "kind": "list",
          "text": "To successfully deploy AI at scale... organizations need strong foundational capabilities... and a 10-20-70 approach... Long-term competitive advantage will come from data, talent, and culture",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.751+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dca137b9-c096-4b68-ad6c-fd78435bdb61",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.75,
            "x": 0.23,
            "y": 0.47
          },
          "kind": "list",
          "text": "Three strategic initiatives to drive value and achieve end-to-end enterprise transformation: 'DEPLOY' utilizes off-the-shelf tools... 'RESHAPE' allows for re-imagination... 'INVENT' leverages AI to expand revenue streams",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.751+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e5e75e52-2eef-4c2e-b1ef-dbd952c7942f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.6,
            "x": 0.05,
            "y": 0.04
          },
          "kind": "title",
          "text": "Executive summary | CEO’s guide to maximizing value potential from AI in 2024",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.751+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3ec90f13-3c66-4000-a852-e32802a16692",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Big Idea Formula",
            "slug": "big-idea-formula",
            "status": "active",
            "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
            "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
            "version": 1,
            "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
            "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-8ca63037af25",
          "evidence": "Callout crystallizes 10-20-70 thesis in one sentence",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
          "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
        },
        {
          "tool": {
            "name": "Pyramid Principle",
            "slug": "pyramid-principle",
            "status": "active",
            "bestFor": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
            "canonId": "019dd956-7cbd-7219-a477-c871e2bc1aff",
            "version": 1,
            "bodyDocId": "88b6ac56-b880-46f9-8621-ef3491ab6235",
            "description": "Lead with the answer; group three to five MECE supports beneath it; recurse one level down. Top-down hierarchical structure for any document with a single recommendation.",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-8488d5d301ee",
          "evidence": "Top-down: governing answer first, supporting bullets right",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": "Solves the two failure modes of expert communication at once: (1) the long climb where readers wait pages for the answer, and (2) logical mush from non-MECE groupings. Progressive disclosure lets a reader stop at any depth and get the right information.",
          "antipattern": "Chronological structure (\"what we did, what we found, what we conclude\") instead of logical hierarchy. Top-of-pyramid that is a topic (\"strategic options\") instead of an answer (\"pursue Option B because...\"). Non-MECE supports that overlap or fail to cover the universe.",
          "cardinality": null,
          "narrativePurpose": "Transfer conviction with minimum reader effort by mirroring how decision-makers consume information: answer first, scaffolding behind."
        },
        {
          "tool": {
            "name": "SCQA Framework",
            "slug": "scqa-framework",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7bcb-763f-bdf6-1dfedf3bd36c",
            "version": 1,
            "bodyDocId": "019df22a-a0b0-719e-937e-2ac31e53d32c",
            "description": "Situation, Complication, Question, Answer - structured problem framing",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-8aef26af650e",
          "evidence": "Situation (AI moment), Complication (widening gap), Answer (3 plays + 10-20-70)",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Three Pillars",
            "slug": "three-pillars",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
            "version": 1,
            "bodyDocId": null,
            "description": "Three major supporting arguments that are MECE and address key concerns",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-839492f157df",
          "evidence": "Exec summary organized as three green-box pillars on left",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 90,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Contrast Pairs",
            "slug": "contrast-pairs",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
            "version": 1,
            "bodyDocId": null,
            "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-92f1bf77ce90",
          "evidence": "First page of two-worlds loop; AI-mature vs lagging implicit",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-7f5f22381595",
          "evidence": "Three left-column section titles state insights ('Time to act', 'Three strategic plays', 'Executing successfully')",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        }
      ],
      "frameworks": [
        {
          "matchId": "c3004ddc-7f18-43e1-a2df-be7d7117c1df",
          "evidence": "The slide explicitly lists 'DEPLOY', 'RESHAPE', and 'INVENT' as the three strategic initiatives.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:42:54.751+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "frameworkName": "bcg-deploy-reshape-invent"
        }
      ],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019dd95a-0682-776c-8e38-80435600ee98",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "Cover, intro, exec summary, AI maturity curve, tech evolution arrow",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0682-776c-8e38-9753aa86fd9b",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "AI context and case-study evidence",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 5,
          "from": 3,
          "loop": {
            "name": "04_tale_two_worlds",
            "slug": "04-tale-two-worlds",
            "status": "active",
            "bestFor": "Competitive analysis, benchmarking, case for change",
            "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
            "description": "Show the gap between two states to drive urgency or highlight opportunity",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-8f8debf0cc4b",
          "evidence": "AI-mature ~10% companies vs no-action ~40%, with +2.6x revenue growth gap; tech evolution arrow.",
          "position": 1,
          "objective": "Frame the AI maturity gap as widening lead vs laggards",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 4,
      "type": "analysis",
      "title": "Uses a maturity model framework to correlate AI scaling with business outcomes.",
      "function": "quantify_impact",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 77,
        "componentCount": 9,
        "textChars": 687,
        "nDataPoints": 7,
        "notes": "Uses a maturity model framework to correlate AI scaling with business outcomes.",
        "elementsJson": [
          "headline_text",
          "process_diagram",
          "kpi_table",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:54.216+00",
          "seconds": 3.101,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/4",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-4",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Companies with the highest AI maturity are further extending their lead by scaling GenAI applications.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:57+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b718-3ba9f7c8676b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.9
          },
          "kind": "disclaimer",
          "text": "1. BCG Build for the Future C-level GenAI survey, 2023/2024, N = 159; BCG Client Experience 2. BCG Company of the Future Survey 2022; n=536; Comparison of 'Discovering' companies with none/limited AI solutions vs 'AI driven' companies with multiple at scale AI solutions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.216+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "493ed207-d773-4270-a09a-d3770668d878",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.6,
            "x": 0.05,
            "y": 0.4
          },
          "kind": "framework",
          "text": "Maturity model showing No-action, Piloting, and Scaling stages",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.216+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "98297fff-e42c-49f1-8a97-83fc7b487449",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.7,
            "y": 0.65
          },
          "kind": "metric",
          "text": "+45% Customer satisfaction score",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.216+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "14b6a990-5fcc-4e5d-9154-eeb3e14d63b6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.7,
            "y": 0.45
          },
          "kind": "metric",
          "text": "+38% 3-year EBIT growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.216+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "22eac9fb-1a8e-447a-a8b3-45fb3b85d3c5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.7,
            "y": 0.55
          },
          "kind": "metric",
          "text": "+50% 3-year market share growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.216+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9c7c77e4-af0f-4fdb-8d77-d0b581a6fa68",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.7,
            "y": 0.35
          },
          "kind": "metric",
          "text": "+2.6x 3-year revenue growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.216+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a45fdbeb-4171-4061-b0cd-9becc2098151",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "3-year revenue growth: +2.6x",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:57+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b718-3d31b17749c6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.7,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "GenAI is extending the value and excitement around AI broadly, with leading adopters realizing superior outcomes",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.216+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "658f6dfe-a4ee-4096-a374-13e6ba201c93",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-955af3a7449b",
          "evidence": "Title: 'leading adopters realizing superior outcomes' states the insight",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-a38ee47c77a8",
          "evidence": "Each stair labelled with % companies and stage description",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-9b4e7141fb29",
          "evidence": "+2.6x revenue, +38% EBIT, +50% market share, +45% CSAT quantify the reward",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 92,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Maturity model",
            "slug": "maturity-model",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-1923-75fc-9be0-131883ed3458",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "3920afe1-d2e4-4077-bc6e-c63450136d27",
          "evidence": "The slide features a maturity model showing different stages of AI adoption.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:58:08.685484+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Story Moments",
            "slug": "story-moments",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-ae4e-768d-a18b-108e6cda511e",
            "version": 1,
            "bodyDocId": null,
            "description": "Design key emotional beats: The Shock, The Vision, The Proof, The Choice, The Call",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-a8fbfdb84650",
          "evidence": "Designed Shock moment via 2.6x lead and widening-gap claim",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-9ecb796f6dfa",
          "evidence": "Ascending stair chart from 40% No-action to 50% Piloting to 10% Scaling",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-a7c9ec4327da",
          "evidence": "Right-rail metrics in oversized green type stand out",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019dd95a-1ca5-70bb-bba2-1285fde10400",
          "evidence": "Three labelled stages with % companies on a stair chart",
          "framework": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:34.826634+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "frameworkName": "AI Maturity Curve (No-action / Piloting / Scaling)"
        },
        {
          "matchId": "e3ab2882-c4fb-4282-895b-4d9fd547cc49",
          "evidence": "Visual progression from 'No-action yet' to 'Scaling' stages",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:42:54.216+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "frameworkName": "maturity-model"
        }
      ],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019dd95a-0682-776c-8e38-80435600ee98",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "Cover, intro, exec summary, AI maturity curve, tech evolution arrow",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0682-776c-8e38-9753aa86fd9b",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "AI context and case-study evidence",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 5,
          "from": 3,
          "loop": {
            "name": "04_tale_two_worlds",
            "slug": "04-tale-two-worlds",
            "status": "active",
            "bestFor": "Competitive analysis, benchmarking, case for change",
            "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
            "description": "Show the gap between two states to drive urgency or highlight opportunity",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-8f8debf0cc4b",
          "evidence": "AI-mature ~10% companies vs no-action ~40%, with +2.6x revenue growth gap; tech evolution arrow.",
          "position": 1,
          "objective": "Frame the AI maturity gap as widening lead vs laggards",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 5,
      "type": "analysis",
      "title": "The slide uses a curved arrow to represent progression over time, categorizing AI use cases into three stages.",
      "function": "present_framework",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 14,
        "componentCount": 3,
        "textChars": 247,
        "nDataPoints": 0,
        "notes": "The slide uses a curved arrow to represent progression over time, categorizing AI use cases into three stages.",
        "elementsJson": [
          "process_diagram"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:53.548+00",
          "seconds": 2.417,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/5",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-5",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.03,
            "w": 0.1,
            "x": 0.85,
            "y": 0.2
          },
          "kind": "callout",
          "text": "Non-Exhaustive",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:53.548+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "78ea4df1-951d-45f3-8852-fd0bbdb10d58",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.9,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "diagram",
          "text": "Timeline showing progression from Established value sources to Emerging applications to Early experiments",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Timeline",
              "slug": "timeline",
              "status": "active",
              "canonId": "019de52d-03c5-73fc-84aa-4180cbf0f5cf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "timeline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:53.548+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "13b49e4f-93c6-4bcd-9427-2d328d942d01",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.8,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "AI technology continues to evolve rapidly; while value proofs exist already, even more exciting opportunities are on the horizon",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:53.548+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4a3c61f1-3477-46c7-a5bf-10d1d185d1c1",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-af97120ebed8",
          "evidence": "Title states insight: 'even more exciting opportunities are on the horizon'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-b145cb0f08cc",
          "evidence": "Big upward green arrow as metaphor for AI maturity climb",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Picture Superiority Effect",
            "slug": "picture-superiority-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd",
            "version": 1,
            "bodyDocId": null,
            "description": "Pictures remembered 6x better than words - prioritize visuals over text",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-b8eaf5eec07e",
          "evidence": "Sweeping arrow visual carries the message more than the text",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-b45a52d89e8c",
          "evidence": "Three labelled stages 'Established / Emerging / Early experiments' across the arrow",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "731d08a2-c2ad-48a0-932d-73e0e758ac27",
          "evidence": "Progression of AI applications over time",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 17:42:53.548+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "frameworkName": "maturity-model"
        }
      ],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019dd95a-0682-776c-8e38-80435600ee98",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "Cover, intro, exec summary, AI maturity curve, tech evolution arrow",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0682-776c-8e38-9753aa86fd9b",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "AI context and case-study evidence",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 5,
          "from": 3,
          "loop": {
            "name": "04_tale_two_worlds",
            "slug": "04-tale-two-worlds",
            "status": "active",
            "bestFor": "Competitive analysis, benchmarking, case for change",
            "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
            "description": "Show the gap between two states to drive urgency or highlight opportunity",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-8f8debf0cc4b",
          "evidence": "AI-mature ~10% companies vs no-action ~40%, with +2.6x revenue growth gap; tech evolution arrow.",
          "position": 1,
          "objective": "Frame the AI maturity gap as widening lead vs laggards",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "setup",
      "title": "Uses the BCG Deploy-Reshape-Invent framework.",
      "function": "present_solution",
      "rawType": "strategic_options",
      "block": null,
      "metadata": {
        "slideType": "strategic_options",
        "slideTypeCanon": {
          "name": "Strategic options",
          "slug": "strategic_options",
          "status": "active",
          "canonId": "019de52d-0c0d-745a-8f0a-50898a91cc12",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 63,
        "componentCount": 9,
        "textChars": 458,
        "nDataPoints": 0,
        "notes": "Uses the BCG Deploy-Reshape-Invent framework.",
        "elementsJson": [
          "headline_text",
          "icon_grid",
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:58.538+00",
          "seconds": 7.348,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/6",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-6",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 1,
            "x": 0,
            "y": 0.78
          },
          "kind": "callout",
          "text": "End-to-end transformation across all 3 plays",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:58.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5278c36e-b15f-46c3-9a88-e3f20541d6ed",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "End-to-end transformation across all 3 plays.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b716-cfa61fed1292",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.25,
            "x": 0.37,
            "y": 0.2
          },
          "kind": "framework",
          "text": "RESHAPE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:58.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1f19385f-ede9-44c6-816f-9480afac31fc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.25,
            "x": 0.69,
            "y": 0.2
          },
          "kind": "framework",
          "text": "INVENT",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:58.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ccccba9c-2693-4505-8ec0-63d323016953",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.25,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "framework",
          "text": "DEPLOY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:58.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f659adc8-b580-4c6b-9794-cc0c930277c7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.37,
            "y": 0.55
          },
          "kind": "list",
          "text": "Design and Engineering, Marketing, Customer Service, Technology",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:58.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1a97a7c4-5537-4fcf-af6e-92dbcc54e0d4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.05,
            "y": 0.55
          },
          "kind": "list",
          "text": "Meeting summary, Code development, Calendar management, Invoice reconciliation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:58.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5cc8b39d-4786-4029-83a2-45ea2c5aa3bd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.69,
            "y": 0.55
          },
          "kind": "list",
          "text": "Hyper-personalized customer experience, AI-powered services/products, Data monetization across value chain, Insights and innovation platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:58.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ebb63374-fc84-4782-8b88-a9e3e2b04514",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.6,
            "x": 0.05,
            "y": 0.04
          },
          "kind": "title",
          "text": "Three complementary strategic plays to maximize value potential of AI",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:58.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "947de583-96c8-4488-b836-826a51136bc5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "MECE Principle",
            "slug": "mece-principle",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7c60-71a8-8758-c79d914489c9",
            "version": 1,
            "bodyDocId": null,
            "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-c809db6920f3",
          "evidence": "Plays positioned as distinct yet end-to-end together (mutually exclusive, jointly comprehensive)",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 82,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "The Rule of Three",
            "slug": "the-rule-of-three",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33",
            "version": 1,
            "bodyDocId": null,
            "description": "Ideas presented in threes are more memorable and satisfying",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-c70967fea881",
          "evidence": "Three plays presented as memorable triad",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 90,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Three Pillars",
            "slug": "three-pillars",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
            "version": 1,
            "bodyDocId": null,
            "description": "Three major supporting arguments that are MECE and address key concerns",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-c22dc628d432",
          "evidence": "Three labelled columns DEPLOY / RESHAPE / INVENT with icons",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 95,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Parallel Structure",
            "slug": "parallel-structure",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153",
            "version": 1,
            "bodyDocId": null,
            "description": "Using similar grammatical structure for related ideas",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-d36e3f6d5605",
          "evidence": "Each play described with same grammatical pattern (Verb + business effect)",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-bdbafdc4c15c",
          "evidence": "Title 'Three complementary strategic plays to maximize value potential of AI'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Deploy / Reshape / Invent (BCG)",
            "slug": "bcg-deploy-reshape-invent",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "e316288a-6738-4cd1-9d4d-9b1c96ee4a74",
          "evidence": "The slide mentions three strategic plays: DEPLOY, RESHAPE, and INVENT, which is a known BCG framework.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:58:08.87032+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Law of Similarity",
            "slug": "law-of-similarity",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
            "version": 1,
            "bodyDocId": null,
            "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-ceeeb17ef779",
          "evidence": "Identical column structure (icon, headline, description, examples) across the three plays",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Picture Superiority Effect",
            "slug": "picture-superiority-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd",
            "version": 1,
            "bodyDocId": null,
            "description": "Pictures remembered 6x better than words - prioritize visuals over text",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-d471a9118b99",
          "evidence": "Distinct icon (handshake / lightbulb / rocket) for each play",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 60,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "b61a2729-d8d8-4c33-9070-5b82acd088c9",
          "evidence": "The slide explicitly uses the 'Deploy', 'Reshape', and 'Invent' terminology to categorize AI strategic plays.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:42:58.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "frameworkName": "bcg-deploy-reshape-invent"
        },
        {
          "matchId": "019dd95a-1ca5-70bb-bba2-15b38371d529",
          "evidence": "Three named columns explicitly labelled as the three plays",
          "framework": null,
          "confidence": 95,
          "extraction": {
            "at": "2026-04-29 13:07:34.826634+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "frameworkName": "BCG Three AI Plays (DEPLOY / RESHAPE / INVENT)"
        }
      ],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Solution & Approach",
          "beatId": "019dd95a-0682-776c-8e38-8689ef8caf82",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "Three strategic plays DEPLOY/RESHAPE/INVENT and CEO imperatives",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0682-776c-8e38-9753aa86fd9b",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "AI context and case-study evidence",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 7,
          "from": 6,
          "loop": {
            "name": "40_mece_breakdown",
            "slug": "40-mece-breakdown",
            "status": "active",
            "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
            "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
            "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-91ac786be7c0",
          "evidence": "DEPLOY / RESHAPE / INVENT presented as distinct, complementary plays with end-to-end coverage.",
          "position": 2,
          "objective": "Decompose AI value capture into three plays",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "setup",
      "title": "This slide uses the BCG Deploy-Reshape-Invent framework.",
      "function": "present_framework",
      "rawType": "comparison_table",
      "block": null,
      "metadata": {
        "slideType": "comparison_table",
        "slideTypeCanon": {
          "name": "Comparison table",
          "slug": "comparison_table",
          "status": "active",
          "canonId": "019de52d-0a06-73f8-8813-fe022fab1de2",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 17,
        "componentCount": 3,
        "textChars": 211,
        "nDataPoints": 2,
        "notes": "This slide uses the BCG Deploy-Reshape-Invent framework.",
        "elementsJson": [
          "comparison_table",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:54.365+00",
          "seconds": 2.941,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/7",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-7",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.75,
            "x": 0.2,
            "y": 0.15
          },
          "kind": "framework",
          "text": "Deploy, Reshape, Invent",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.365+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "84265c7d-00aa-4095-8267-296a0a25502d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.9,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "table",
          "text": "Comparison matrix of Deploy, Reshape, and Invent across AI outcomes, Tech, People, Risk, Operating model, and CEO imperatives.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.365+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4c1cae39-47c9-423e-9500-c7e5a9807687",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Key principles and CEO imperatives for scaling strategic plays",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.365+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ca75380a-26df-45e1-98d6-612eb17d1a99",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-dbc86ee146d0",
          "evidence": "Title 'Key principles and CEO imperatives for scaling strategic plays'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Gestalt Principles",
            "slug": "gestalt-principles",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3",
            "version": 1,
            "bodyDocId": null,
            "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer",
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-e58691ef45c7",
          "evidence": "Proximity groups CEO imperatives within shaded green band",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Grid System",
            "slug": "grid-system",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b745-710f-8b70-825c603b1163",
            "version": 1,
            "bodyDocId": null,
            "description": "Aligning elements to invisible grid for visual harmony",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-de954b8270e0",
          "evidence": "Strict 3-column matrix across rows: AI outcomes / Tech / People / Risk / Operating model / CEO imperatives",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Law of Similarity",
            "slug": "law-of-similarity",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
            "version": 1,
            "bodyDocId": null,
            "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-e08e3d19f08c",
          "evidence": "Identical row structure across DEPLOY/RESHAPE/INVENT columns",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 82,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "c64f2cf1-4723-48f7-866f-47b211cd02b5",
          "evidence": "The slide explicitly uses the three-column structure of Deploy, Reshape, and Invent to categorize strategic AI plays.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:42:54.365+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "bcg-deploy-reshape-invent"
        },
        {
          "matchId": "019dd95a-1ca5-70bb-bba2-19bbc66a86a4",
          "evidence": "Same three-play columns extended with principles & imperatives",
          "framework": null,
          "confidence": 90,
          "extraction": {
            "at": "2026-04-29 13:07:34.826634+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "BCG Three AI Plays (DEPLOY / RESHAPE / INVENT)"
        }
      ],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Solution & Approach",
          "beatId": "019dd95a-0682-776c-8e38-8689ef8caf82",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "Three strategic plays DEPLOY/RESHAPE/INVENT and CEO imperatives",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0682-776c-8e38-9753aa86fd9b",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "AI context and case-study evidence",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 7,
          "from": 6,
          "loop": {
            "name": "40_mece_breakdown",
            "slug": "40-mece-breakdown",
            "status": "active",
            "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
            "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
            "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-91ac786be7c0",
          "evidence": "DEPLOY / RESHAPE / INVENT presented as distinct, complementary plays with end-to-end coverage.",
          "position": 2,
          "objective": "Decompose AI value capture into three plays",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "analysis",
      "title": "The slide uses a BCG framework reference in the footer.",
      "function": "present_solution",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 86,
        "componentCount": 10,
        "textChars": 986,
        "nDataPoints": 11,
        "notes": "The slide uses a BCG framework reference in the footer.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "big_number",
          "logo_grid",
          "bar_chart_horizontal",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:54.771+00",
          "seconds": 3.135,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/8",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-8",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Deploy efforts take the “toil” out of work; investments in early wins that prepare organizations for an AI-powered future",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b717-14ccdf1d535e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.35,
            "x": 0.35,
            "y": 0.35
          },
          "kind": "chart",
          "text": "How is your company deploying GenAI in everyday tasks today? (N=188)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.771+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "13d6e4ea-8064-4754-88d9-50fc8e229ed4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.05,
            "y": 0.65
          },
          "kind": "list",
          "text": "ChatGPT Enterprise, Microsoft Copilot, GitHub Copilot, Adobe Firefly",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.771+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7bb00997-f5c9-4c21-b95b-ed67c861badf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.05,
            "y": 0.45
          },
          "kind": "metric",
          "text": "60% of companies employing GenAI solutions have 'DEPLOY' plays in motion",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.771+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c5d10be1-7736-4426-92e4-53d29a662656",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.75,
            "y": 0.45
          },
          "kind": "metric",
          "text": "10-15% productivity gains",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.771+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c6d3c133-8f6e-4df6-afdc-617937206774",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "productivity improvement: 10-15%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b717-1ddf7c47683d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.25,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "paragraph",
          "text": "What is 'DEPLOY'? Deploy efforts take the “toil” out of work; investments in early wins that prepare organizations for an AI-powered future",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.771+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c5d5cdf4-d88a-4b4f-870a-d8509ede13fe",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.75,
            "y": 0.7
          },
          "kind": "quote",
          "text": "\"Personalized recommendations are now at the fingertips of all our developers. [With GitHub Copilot], they are coding faster, collaborating more effectively, & building better outcomes.\" – Engineering Manager at a leading technology company",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.771+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f0446c46-15f7-499a-9209-9c8153f4003a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.05,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "1. BCG Deploy, Reshape, Invent Survey 2023; 2. GitHub; 3. Microsoft; 4. BCG Henderson Institute; 5. Adobe",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.771+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7467a6c0-9808-40d3-afce-63ac65c6c740",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "'DEPLOY' Overview | 'DEPLOY' unlocks 10-15% productivity improvement and prepares organization for broader AI change",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.771+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b5dece8a-edfb-4d18-a65c-929efb06e627",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Inductive Reasoning",
            "slug": "inductive-reasoning",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-99c6-705e-94cc-76a504c3da37",
            "version": 1,
            "bodyDocId": null,
            "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-f27eb7aefe86",
          "evidence": "First page of pattern-hunter loop: collecting case evidence to build pattern",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-eaf65a6994de",
          "evidence": "Title states quantified insight '10-15% productivity improvement'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 90,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-ef678d45f681",
          "evidence": "Specific 10-15% productivity figure",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Deploy / Reshape / Invent (BCG)",
            "slug": "bcg-deploy-reshape-invent",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "236b5daa-7539-49d7-a773-63fd10806335",
          "evidence": "The slide discusses the 'DEPLOY' play, which is part of the BCG framework.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:58:08.982711+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "fc59d9e5-a52e-474a-9bb0-4072963a0800",
          "evidence": "Slide title and footer reference 'BCG Deploy, Reshape, Invent Survey 2023'",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:42:54.771+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "frameworkName": "bcg-deploy-reshape-invent"
        }
      ],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-0682-776c-8e38-8961ff5c1daa",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Play overviews with %, ambitious targets table, biopharma + CPG examples",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0682-776c-8e38-9753aa86fd9b",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "AI context and case-study evidence",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 8,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-95f5918f9b92",
          "evidence": "Sequential overviews (10-15%, 68%, 46%) plus ambitious-target benchmarks and two named company examples.",
          "position": 3,
          "objective": "Stack quantified case evidence to validate the plays",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 9,
      "type": "setup",
      "title": "The slide uses a vertical progression diagram to illustrate the shift from support to core functions.",
      "function": "establish_context",
      "rawType": "situation_overview",
      "block": null,
      "metadata": {
        "slideType": "situation_overview",
        "slideTypeCanon": {
          "name": "Situation overview",
          "slug": "situation_overview",
          "status": "active",
          "canonId": "019de52d-0cfe-7769-99aa-9a2fe82a4039",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 78,
        "componentCount": 9,
        "textChars": 836,
        "nDataPoints": 1,
        "notes": "The slide uses a vertical progression diagram to illustrate the shift from support to core functions.",
        "elementsJson": [
          "headline_text",
          "big_number",
          "bullet_list",
          "process_diagram",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:54.627+00",
          "seconds": 2.904,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/9",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-9",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Companies across industries are reshaping beyond their support functions, expanding towards core functions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b717-f38d88f8a0ba",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.6,
            "x": 0.35,
            "y": 0.35
          },
          "kind": "diagram",
          "text": "Support functions vs Core functions progression",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.627+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "41f880ef-7594-4153-8a59-c0c5ec7b529e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "framework",
          "text": "RESHAPE framework",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.627+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b815191f-4f8a-4f93-bef6-9b24c29f06a8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.3,
            "x": 0.05,
            "y": 0.65
          },
          "kind": "list",
          "text": "Functional transformation leveraging AI and GenAI\nHolistic and centrally coordinated effort\nComplete re-imagination of how work gets done and who does it\nBuilding underlying capabilities via strategic investments in core tech, people and RAI",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.627+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a7a0d34f-67f7-4f35-966a-20b40ff23d9d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.1,
            "x": 0.05,
            "y": 0.45
          },
          "kind": "metric",
          "text": "68%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.627+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a20b3c5f-f348-4cf6-b596-684ad3466c42",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "GenAI adoption: 68%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b717-f47f34068381",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.15,
            "y": 0.45
          },
          "kind": "paragraph",
          "text": "of companies employing GenAI solutions have 'RESHAPE' plays in motion",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.627+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9a236f7a-d5e0-46eb-af57-24accc5c1f6d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Source: 1. BCG Deploy, Reshape, Invent Survey 2023 2. Responsible AI – the approach to developing and implementing AI in a legal and ethical manner; 2. BCG analysis and client experience",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.627+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a95856f0-97ff-4e7e-a5eb-a6942ec8b21e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "'RESHAPE' Overview | Companies are reshaping support functions with AI; then quickly moving on to transform core functions crucial to their industry",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.627+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b7026642-a2d4-4b1b-9596-bdfe3e0dd873",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-f6c903b20db7",
          "evidence": "Title insight: 'reshaping support functions ... then quickly moving on to transform core'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-f869ff756a8d",
          "evidence": "68% data point quantifies the trend",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Deploy / Reshape / Invent (BCG)",
            "slug": "bcg-deploy-reshape-invent",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "e3aed1a9-3391-4638-a5c0-1a87d8d851b9",
          "evidence": "RESHAPE framework",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:58:03.747458+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "c80675b1-9546-44b1-8c33-d8320ffe1b67",
          "evidence": "Explicitly mentioned in the title and source note as a BCG framework.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:42:54.627+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "frameworkName": "bcg-deploy-reshape-invent"
        }
      ],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-0682-776c-8e38-8961ff5c1daa",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Play overviews with %, ambitious targets table, biopharma + CPG examples",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0682-776c-8e38-9753aa86fd9b",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "AI context and case-study evidence",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 8,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-95f5918f9b92",
          "evidence": "Sequential overviews (10-15%, 68%, 46%) plus ambitious-target benchmarks and two named company examples.",
          "position": 3,
          "objective": "Stack quantified case evidence to validate the plays",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 10,
      "type": "analysis",
      "title": "The slide uses a BCG-specific framework 'Deploy, Reshape, Invent'.",
      "function": "present_solution",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 88,
        "componentCount": 10,
        "textChars": 1290,
        "nDataPoints": 5,
        "notes": "The slide uses a BCG-specific framework 'Deploy, Reshape, Invent'.",
        "elementsJson": [
          "headline_text",
          "big_number",
          "bar_chart_horizontal",
          "icon_grid",
          "quote_block",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:55.515+00",
          "seconds": 3.68,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/10",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-10",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "46% of companies employing GenAI solutions have 'INVENT' plays in motion.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b717-62f5f0aa22a1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.28,
            "x": 0.05,
            "y": 0.58
          },
          "kind": "chart",
          "text": "How are enterprises reinventing themselves?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.515+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ea32bf34-48f6-4a5f-9063-99ea156bff13",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.3,
            "x": 0.35,
            "y": 0.33
          },
          "kind": "list",
          "text": "New customer experiences; New line of products; New business models",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.515+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f8b58cfb-338e-4f28-a493-46f93b53e28d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.08,
            "x": 0.05,
            "y": 0.48
          },
          "kind": "metric",
          "text": "46%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.515+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7ad64a78-1ba2-4784-8b8f-8bfbe692bed8",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "companies employing GenAI solutions: 46%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b717-6924bbe16e18",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.28,
            "x": 0.05,
            "y": 0.33
          },
          "kind": "paragraph",
          "text": "'INVENT' develops AI-native offerings that elevate customer value proposition and unlock new business models & revenue opportunities",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.515+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0d05d12c-35b9-4fc5-80f1-4741a206f2dc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.28,
            "x": 0.68,
            "y": 0.33
          },
          "kind": "quote",
          "text": "[Our company] has always lived at the intersection of tech and creativity... - CEO at leading internet media company",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.515+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9be0d416-b03e-4863-a0d6-bba8be9c2de3",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "[Our company] has always lived at the intersection of tech and creativity. Recent developments in AI represent an opportunity to take this convergence to the next level. We view AI [and GenAI] as an exciting new creativity tool to open avenues for imagination and explore premium product offerings that allow us to innovate with our clients and partners on a new frontier in media. – CEO at leading internet media company",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b717-663014654106",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.93
          },
          "kind": "source-note",
          "text": "Source: BCG Deploy, Reshape, Invent Survey 2023; 1. Survey question: How will your company invent new business models with AI? Please select the type of new business models AI will generate at your company (N=142, companies pursuing Invent)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.515+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "03dbac1d-75d1-4c48-896d-bafd2cd03f32",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "'INVENT' Overview | Select companies are inventing with AI, ushering in a new era of innovation & taking the lead in shaping the future of their industries",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.515+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7d4bb00d-5547-4cce-a3b5-7ef9e3680612",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5dd-fff56c9f77c8",
          "evidence": "Title insight: 'Select companies are inventing with AI ... taking the lead'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5de-03567dc850a6",
          "evidence": "Callout: '46% of companies employing GenAI have INVENT plays in motion'",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Deploy / Reshape / Invent (BCG)",
            "slug": "bcg-deploy-reshape-invent",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "acd2cef6-8f28-40b1-a53e-8cf6ac8cb0ad",
          "evidence": "'INVENT' develops AI-native offerings",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:58:03.830491+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "996a0375-eca2-4ba8-9881-4df498f037e1",
          "evidence": "Slide title and source note explicitly reference 'INVENT' and 'BCG Deploy, Reshape, Invent Survey 2023'",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:42:55.515+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "frameworkName": "bcg-deploy-reshape-invent"
        }
      ],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-0682-776c-8e38-8961ff5c1daa",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Play overviews with %, ambitious targets table, biopharma + CPG examples",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0682-776c-8e38-9753aa86fd9b",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "AI context and case-study evidence",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 8,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-95f5918f9b92",
          "evidence": "Sequential overviews (10-15%, 68%, 46%) plus ambitious-target benchmarks and two named company examples.",
          "position": 3,
          "objective": "Stack quantified case evidence to validate the plays",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 11,
      "type": "evidence",
      "title": "Uses BCG's 'deploy', 'reshape', 'invent' terminology.",
      "function": "illustrate_case",
      "rawType": "client_example",
      "block": null,
      "metadata": {
        "slideType": "client_example",
        "slideTypeCanon": {
          "name": "Client example",
          "slug": "client_example",
          "status": "active",
          "canonId": "019de52d-0c87-77cb-9867-613ae22e95ac",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 79,
        "componentCount": 12,
        "textChars": 603,
        "nDataPoints": 5,
        "notes": "Uses BCG's 'deploy', 'reshape', 'invent' terminology.",
        "elementsJson": [
          "headline_text",
          "icon_grid",
          "big_number",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:55.642+00",
          "seconds": 3.571,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/11",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-11",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.25,
            "x": 0.05,
            "y": 0.48
          },
          "kind": "metric",
          "text": "4 hrs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.642+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "58ddeb93-420f-460a-95be-fe87bafbe515",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.25,
            "x": 0.37,
            "y": 0.48
          },
          "kind": "metric",
          "text": "$1B+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.642+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "809d5cb1-5432-4172-9d71-5373cad40bbe",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.25,
            "x": 0.37,
            "y": 0.75
          },
          "kind": "metric",
          "text": "$1B",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.642+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ad66ad6f-c7f4-4b12-ae26-b5468324d1af",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.25,
            "x": 0.69,
            "y": 0.75
          },
          "kind": "metric",
          "text": "3pts+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.642+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d78d27fc-9f50-4061-bc4e-23db19f7cebb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.25,
            "x": 0.05,
            "y": 0.75
          },
          "kind": "metric",
          "text": "6 hrs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.642+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dd7aa4bd-5b6a-47f9-89d3-8ac0f056b0a7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.25,
            "x": 0.69,
            "y": 0.48
          },
          "kind": "metric",
          "text": "50%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.642+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ffe2c6bd-0142-498c-943c-7b68659d2d8f",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Value potential: $1B+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b717-b9f58ffb95b2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.15,
            "x": 0.03,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "Source: BCG Experience",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.642+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4f111f48-216e-46e5-bba4-bb023671725a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.3,
            "x": 0.67,
            "y": 0.22
          },
          "kind": "subtitle",
          "text": "Top-line growth: Speed up time-to-market & drive revenue by 'reshaping' core processes, 'inventing' new offerings and full end-to-end transformations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce",
              "version": 1,
              "description": "Header-zone supporting text near the title (= ex body.description with bbox)."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.642+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "28d6622e-4078-4640-9309-970cae4ae321",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.3,
            "x": 0.35,
            "y": 0.22
          },
          "kind": "subtitle",
          "text": "Cost transformation: 'Reshape' functions and leverage predictive AI to maximize productivity of assets and reduce costs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce",
              "version": 1,
              "description": "Header-zone supporting text near the title (= ex body.description with bbox)."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.642+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "86682fd7-cc3e-4dcf-bf03-9aca84d0add6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.3,
            "x": 0.03,
            "y": 0.22
          },
          "kind": "subtitle",
          "text": "Productivity improvement: Boost productivity with 'deploy' & 'reshape' plays to level up the company, especially across heavily people-driven organizations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce",
              "version": 1,
              "description": "Header-zone supporting text near the title (= ex body.description with bbox)."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.642+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f1cd0658-eb53-409b-8094-8204b6d76161",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.75,
            "x": 0.03,
            "y": 0.04
          },
          "kind": "title",
          "text": "Across the 3 plays, leading companies are setting ambitious targets when embarking on AI transformation journeys",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.642+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1fde062c-20ee-44af-bb26-c33bc54c4d70",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Three Pillars",
            "slug": "three-pillars",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
            "version": 1,
            "bodyDocId": null,
            "description": "Three major supporting arguments that are MECE and address key concerns",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-0bf78cf61908",
          "evidence": "Three columns: Productivity / Cost / Top-line each with two case cards",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-0673a801e699",
          "evidence": "Title: 'leading companies are setting ambitious targets'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5de-0ee7a3627c17",
          "evidence": "Hard numbers 4 hrs, 6 hrs, $1B+, $1B, 50%, 3pts+ headline each card",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 92,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Deploy / Reshape / Invent (BCG)",
            "slug": "bcg-deploy-reshape-invent",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "f1442603-f677-495b-808b-ebbeec21d5fe",
          "evidence": "'RESHAPE' functions and leverage predictive AI",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:58:03.926203+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Law of Similarity",
            "slug": "law-of-similarity",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
            "version": 1,
            "bodyDocId": null,
            "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5de-17f4f07e8c3a",
          "evidence": "Six identically formatted icon-number-label cards",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5de-1193e36b05ba",
          "evidence": "Big green numbers dominate each grey card",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "bb8b2f44-de12-479d-97d4-cffc8b29c6a3",
          "evidence": "Mentions 'deploy', 'reshape', and 'invent' plays as the core framework for AI transformation.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:42:55.642+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "frameworkName": "bcg-deploy-reshape-invent"
        }
      ],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-0682-776c-8e38-8961ff5c1daa",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Play overviews with %, ambitious targets table, biopharma + CPG examples",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0682-776c-8e38-9753aa86fd9b",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "AI context and case-study evidence",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 8,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-95f5918f9b92",
          "evidence": "Sequential overviews (10-15%, 68%, 46%) plus ambitious-target benchmarks and two named company examples.",
          "position": 3,
          "objective": "Stack quantified case evidence to validate the plays",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "evidence",
      "title": "Includes a 'bcg-deploy-reshape-invent' framework at the bottom.",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 74,
        "componentCount": 8,
        "textChars": 791,
        "nDataPoints": 6,
        "notes": "Includes a 'bcg-deploy-reshape-invent' framework at the bottom.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "numbered_list",
          "process_diagram",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:56.571+00",
          "seconds": 4.212,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/12",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-12",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Mandate to unlock value fast, by reshaping multiple functions, engaging all employees; position as pioneer in AI within sector.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:58+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b718-8f34857e63e8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.28,
            "x": 0.33,
            "y": 0.88
          },
          "kind": "framework",
          "text": "Deploy, Reshape, Invent",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.571+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b04fe279-1ab3-480f-83a7-26b57bf2b79c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.28,
            "x": 0.03,
            "y": 0.25
          },
          "kind": "list",
          "text": "Vision: Company-wide program under CEO and ExCo sponsorship; Mandate to unlock value fast; Transform via productivity, work reduction, employee engagement, and competitive advantage.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.571+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3e5b1b24-ea44-4d20-aa70-faa799c0ad67",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.28,
            "x": 0.33,
            "y": 0.25
          },
          "kind": "list",
          "text": "Execution: 1. Iterative approach; 2. Rigorous measurement; 3. Lighthouse projects; 4. Outcome-focused waves; 5. Portfolio assessment.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.571+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fd9ffb64-faf7-4c9e-beba-772dd7a13586",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Efficiency gain: 20-40%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:58+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b718-9177fd31afb0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.2,
            "x": 0.03,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "Source: BCG analysis and client experience",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.571+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "59b55ccc-0ab3-4fd9-88ef-13152df67756",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.35,
            "x": 0.63,
            "y": 0.25
          },
          "kind": "table",
          "text": "Value capture: Commercial (20-30% cost reduction), R&D (20-40% efficiency gain), Marketing & Sales (80% reports approved with no edits).",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.571+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d2e31afc-b6d0-45c5-90e2-cde3360e7c35",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.8,
            "x": 0.05,
            "y": 0.04
          },
          "kind": "title",
          "text": "Example 1/2 | How a Biopharma company is reducing cost through AI transformation with a focus on reshaping multiple functions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.571+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "207156dc-784d-4281-9a8f-174a94efe094",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-1a9471db83a5",
          "evidence": "Title states insight: 'Biopharma reducing cost through AI transformation by reshaping multiple functions'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5de-1fed136900fc",
          "evidence": "20-40% productivity figure in title",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Deploy / Reshape / Invent (BCG)",
            "slug": "bcg-deploy-reshape-invent",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "7ca274ff-b02d-4928-9c9b-36d941ca4bd5",
          "evidence": "framework/instance: Deploy, Reshape, Invent",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:58:04.015721+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Sinatra Test",
            "slug": "sinatra-test",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-be4a-775f-8038-d4e7e58dfc5a",
            "version": 1,
            "bodyDocId": null,
            "description": "If you can make it there, you can make it anywhere - using flagship example",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5de-20186b6d2bc2",
          "evidence": "Flagship Biopharma case used to prove plays work in regulated industries",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 72,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "51a407c0-0040-42e2-adfd-c99595f67319",
          "evidence": "Timeline at bottom of slide labeled Deploy, Reshape, Invent",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:42:56.571+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "frameworkName": "bcg-deploy-reshape-invent"
        }
      ],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-0682-776c-8e38-8961ff5c1daa",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Play overviews with %, ambitious targets table, biopharma + CPG examples",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0682-776c-8e38-9753aa86fd9b",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "AI context and case-study evidence",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 8,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-95f5918f9b92",
          "evidence": "Sequential overviews (10-15%, 68%, 46%) plus ambitious-target benchmarks and two named company examples.",
          "position": 3,
          "objective": "Stack quantified case evidence to validate the plays",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 13,
      "type": "evidence",
      "title": "Uses the BCG Deploy-Reshape-Invent framework.",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 86,
        "componentCount": 12,
        "textChars": 911,
        "nDataPoints": 3,
        "notes": "Uses the BCG Deploy-Reshape-Invent framework.",
        "elementsJson": [
          "headline_text",
          "numbered_list",
          "bullet_list",
          "icon_grid",
          "other"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:56.273+00",
          "seconds": 3.784,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/13",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-13",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.3,
            "x": 0.35,
            "y": 0.85
          },
          "kind": "framework",
          "text": "Deploy, Reshape, Invent timeline",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.273+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6cb9c075-ceab-4fb5-a398-6ee3d933e91b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.3,
            "x": 0.35,
            "y": 0.3
          },
          "kind": "list",
          "text": "1. Invested in AI capabilities over the last 7 years, through a mix of organic and inorganic moves\n2. Transformed its R&D and Marketing capabilities through Predictive and increasingly Generative AI\n3. Launched AI-powered digital services\n4. In parallel, set up an Enterprise-wide productivity lift effort with internal GPT",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.273+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1aa22d55-7c3c-438f-b276-5f51583422de",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.05,
            "y": 0.4
          },
          "kind": "list",
          "text": "1. Product superiority and speed to market\n2. Marketing creativity and effectiveness\n3. Direct and meaningful consumer connections",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.273+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5e7737f8-d568-49eb-989e-1f14dd2aa08e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.7,
            "y": 0.55
          },
          "kind": "metric",
          "text": "Time to Market acceleration by 3-6 months",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.273+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0fcdae62-0dfc-4d26-89de-50314b68486e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.7,
            "y": 0.35
          },
          "kind": "metric",
          "text": "15-25% improvement in marketing spend ROI",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.273+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "64e94ea1-0b6f-4347-a38e-4572c205ccd5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.7,
            "y": 0.75
          },
          "kind": "metric",
          "text": "$200M+ of incremental sales through digital services",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.273+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8b1bba3b-f594-47e2-85f5-7e60fd07bca9",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "incremental sales: $200M+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b717-d1bbfaffe114",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.7,
            "y": 0.25
          },
          "kind": "paragraph",
          "text": "Value capture",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.273+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a1fdcb45-c6e6-49b3-9b90-46a65c91cbe1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.35,
            "y": 0.25
          },
          "kind": "paragraph",
          "text": "Execution",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.273+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a5e1119b-7748-47cc-b889-b0cee17d7046",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "paragraph",
          "text": "Vision: Global CPG seeking to reinforce its core competitive advantages through AI",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.273+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c4e56ed8-a205-4f09-8991-48acfd986a52",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.2,
            "x": 0.05,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Source: BCG analysis and client experience",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.273+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "04982aba-fa31-4a03-8497-33082555a8f8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.8,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Example 2/2 | How a CPG company is driving topline growth by inventing new business model and reshaping functions with AI",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:56.273+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "31b6c16f-7663-4377-9e9c-ac48017e0890",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-2695ad85f3c8",
          "evidence": "Title states insight: 'CPG company driving topline growth by inventing new business model'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5de-2a4a620211d5",
          "evidence": "$200M+ figure in title",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Deploy / Reshape / Invent (BCG)",
            "slug": "bcg-deploy-reshape-invent",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "6e1430aa-0e62-4619-9d99-dbd379223eb8",
          "evidence": "framework/instance: Deploy, Reshape, Invent timeline",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:58:04.156367+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Sinatra Test",
            "slug": "sinatra-test",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-be4a-775f-8038-d4e7e58dfc5a",
            "version": 1,
            "bodyDocId": null,
            "description": "If you can make it there, you can make it anywhere - using flagship example",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5de-2e26d80b27c8",
          "evidence": "Second flagship case (CPG) to generalize beyond Biopharma",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "bc9ba5bf-d1be-4ec3-bc51-7de81b62c1c5",
          "evidence": "Timeline at bottom of slide labeled Deploy, Reshape, Invent",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:42:56.273+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "frameworkName": "bcg-deploy-reshape-invent"
        }
      ],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-0682-776c-8e38-8961ff5c1daa",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Play overviews with %, ambitious targets table, biopharma + CPG examples",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 13,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Facts (What)",
          "beatId": "019dd95a-0682-776c-8e38-9753aa86fd9b",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Facts (What)",
            "slug": "triple-take-the-facts-what",
            "status": "active",
            "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060",
            "version": 1,
            "description": null
          },
          "evidence": "AI context and case-study evidence",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 8,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-95f5918f9b92",
          "evidence": "Sequential overviews (10-15%, 68%, 46%) plus ambitious-target benchmarks and two named company examples.",
          "position": 3,
          "objective": "Stack quantified case evidence to validate the plays",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 14,
      "type": "setup",
      "title": "The slide uses a vertical stack to represent the 10-20-70 distribution.",
      "function": "present_framework",
      "rawType": "initiative_list",
      "block": null,
      "metadata": {
        "slideType": "initiative_list",
        "slideTypeCanon": {
          "name": "Initiative list",
          "slug": "initiative_list",
          "status": "active",
          "canonId": "019de52d-0caf-770e-9b91-b99239121f50",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 36,
        "componentCount": 5,
        "textChars": 389,
        "nDataPoints": 3,
        "notes": "The slide uses a vertical stack to represent the 10-20-70 distribution.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "big_number",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:54.863+00",
          "seconds": 2.304,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/14",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-14",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Focus 10% of your AI efforts on algorithms, 20% on the underlying technology and data, and 70% on people and processes",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b717-449b1d28a66e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.8,
            "w": 0.55,
            "x": 0.39,
            "y": 0.1
          },
          "kind": "framework",
          "text": "10% Algorithms; 20% Technology & Data; 70% People & Processes",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.863+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "97d6b2e3-a2ef-4e29-a46c-24df158c8478",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Effort allocation: 70%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b717-4bdd1e89f784",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.25,
            "x": 0.06,
            "y": 0.52
          },
          "kind": "paragraph",
          "text": "The 10-20-70 Rule: Focus 10% of your AI efforts on algorithms, 20% on the underlying technology and data, and 70% on people and processes",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.863+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "012c9fda-befa-4526-be78-1269b11cd87b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.25,
            "x": 0.06,
            "y": 0.34
          },
          "kind": "title",
          "text": "Three pillars for successful (Gen)AI transformation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:54.863+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3d891f4a-6059-4653-bb06-ad4e533de3f1",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Big Idea Formula",
            "slug": "big-idea-formula",
            "status": "active",
            "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
            "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
            "version": 1,
            "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
            "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5de-35bb9161d338",
          "evidence": "'10-20-70 Rule' explicitly named as the governing idea",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "confidence": 90,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
          "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
        },
        {
          "tool": {
            "name": "MECE Principle",
            "slug": "mece-principle",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7c60-71a8-8758-c79d914489c9",
            "version": 1,
            "bodyDocId": null,
            "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-3fb0cf4b4436",
          "evidence": "10+20+70 = 100% with no overlap",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 92,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Three Pillars",
            "slug": "three-pillars",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
            "version": 1,
            "bodyDocId": null,
            "description": "Three major supporting arguments that are MECE and address key concerns",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-3b73c81d8c7c",
          "evidence": "Three stacked pillars: Algorithms / Tech & Data / People & Processes",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 95,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Horizontal Logic",
            "slug": "horizontal-logic",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9a85-7199-aaa6-4314cd50dcfa",
            "version": 1,
            "bodyDocId": null,
            "description": "Logical grouping at the same level - items must relate coherently",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-48ac1fafa7be",
          "evidence": "First page of MECE loop; pillars sit on same logical level",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-3321f898cec2",
          "evidence": "Callout states 10-20-70 rule directly",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Deploy / Reshape / Invent (BCG)",
            "slug": "bcg-deploy-reshape-invent",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "27eaa7d1-60a4-4d11-84c4-6b6d1e58a385",
          "evidence": "framework/instance: 10% Algorithms; 20% Technology & Data; 70% People & Processes",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:58:04.243547+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Picture Superiority Effect",
            "slug": "picture-superiority-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd",
            "version": 1,
            "bodyDocId": null,
            "description": "Pictures remembered 6x better than words - prioritize visuals over text",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5de-44e8d0c78fdb",
          "evidence": "Distinct icon for each pillar",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5de-4365fa2ce052",
          "evidence": "Pillar size and shade darken as % grows (10% pale, 70% dark green)",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "064d442c-2acd-4629-ac85-202bee6b98b3",
          "evidence": "Explicitly stated in the slide text as the core framework.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:42:54.863+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "frameworkName": "10-20-70 Rule"
        },
        {
          "matchId": "019dd95a-1ca5-70bb-bba2-1c9da0d3ce78",
          "evidence": "Slide explicitly titled 'The 10-20-70 Rule' with three labelled pillars",
          "framework": null,
          "confidence": 95,
          "extraction": {
            "at": "2026-04-29 13:07:34.826634+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "frameworkName": "BCG 10-20-70 Rule"
        }
      ],
      "arcBeats": [
        {
          "to": 17,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "Problem & Complication",
          "beatId": "019dd95a-0682-776c-8e38-8ff862f796a2",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "10-20-70 pillars deepen into 'change is hard, 2/3 fall short, $1T wasted'",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 17,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "The Implications (So What)",
          "beatId": "019dd95a-0682-776c-8e38-9823cd61fb6a",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Implications (So What)",
            "slug": "triple-take-the-implications-so-what",
            "status": "active",
            "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8",
            "version": 1,
            "description": null
          },
          "evidence": "10-20-70 pillars and challenge data",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Reflection",
            "slug": "reflection",
            "status": "active",
            "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98",
            "version": 1,
            "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 16,
          "from": 14,
          "loop": {
            "name": "40_mece_breakdown",
            "slug": "40-mece-breakdown",
            "status": "active",
            "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
            "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
            "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-985ad9d7a2b0",
          "evidence": "10% Algorithms + 20% Tech & Data + 70% People & Processes summing to 100%.",
          "position": 4,
          "objective": "Decompose successful AI transformation into 10-20-70 pillars",
          "confidence": 90,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 15,
      "type": "analysis",
      "title": "The slide uses a '10/20' framing to categorize trends into Algorithms (10%) and Tech/Data (20%).",
      "function": "summarize",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 77,
        "componentCount": 8,
        "textChars": 1078,
        "nDataPoints": 1,
        "notes": "The slide uses a '10/20' framing to categorize trends into Algorithms (10%) and Tech/Data (20%).",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "icon_grid",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:59.839+00",
          "seconds": 7.149,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/15",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-15",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.03,
            "w": 0.9,
            "x": 0.05,
            "y": 0.94
          },
          "kind": "disclaimer",
          "text": "Note: Trends as of June 2024; 1. Forbes: \"Microsoft And OpenAI Partner On $100 Billion U.S. Data Center\"; 2. CDO = Chief Data Officers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:59.839+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b9a4d3b1-cf4f-4faa-88ac-2464837808d1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.3,
            "x": 0.35,
            "y": 0.65
          },
          "kind": "list",
          "text": "Enterprise system solutions launching GenAI features; New applications emerging; Companies using GenAI to support system migration",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:59.839+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3279e89f-ed0f-4cfa-a038-fc3d817b114c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.28,
            "x": 0.67,
            "y": 0.4
          },
          "kind": "list",
          "text": "The value of Data increasing with AI, requiring companies to develop new capabilities to deal with unstructured data (i.e., knowledge)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:59.839+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "62f4d33e-03a0-49a3-9f61-b4a0cf01f621",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.28,
            "x": 0.05,
            "y": 0.4
          },
          "kind": "list",
          "text": "AI models will continue to grow in size & capability in the next 3-5 years, offering an increasingly wide set of options to choose from when balancing performance needs & costs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:59.839+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "94b01156-c142-4418-b6b9-b962f967154b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.3,
            "x": 0.35,
            "y": 0.4
          },
          "kind": "list",
          "text": "New tech stacks are required to support AI needs, driving companies to simplify legacy systems and adopt new AI platforms",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:59.839+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9b90c3ac-60f3-4dd4-98a3-9ea5554b7d92",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.28,
            "x": 0.67,
            "y": 0.65
          },
          "kind": "list",
          "text": "Unstructured data becoming more valuable; External data becoming more valuable; Need for CDOs to help functions create & rank unstructured data",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:59.839+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c3b4f65b-42ea-4cf3-bbe0-75615f99a7d2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.28,
            "x": 0.05,
            "y": 0.65
          },
          "kind": "list",
          "text": "Tech companies building AI factories; Autonomous agents performing tasks; AI being deployed on mobile devices",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:59.839+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f08b26dd-2db1-4d47-b611-1208db6c604c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Algorithms (the ‘10’)/Tech & Data (the ‘20’) | Key AI trends for executives to keep in mind across algorithms, technology, and data",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:59.839+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fcd8a211-d1c1-49bb-b14e-13a3436872e9",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-4f4db5426717",
          "evidence": "Title focuses on 'Key AI trends across algorithms, technology, and data'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Grid System",
            "slug": "grid-system",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b745-710f-8b70-825c603b1163",
            "version": 1,
            "bodyDocId": null,
            "description": "Aligning elements to invisible grid for visual harmony",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5de-53e54eddad00",
          "evidence": "Trend table organized in tidy rows/columns",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 17,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "Problem & Complication",
          "beatId": "019dd95a-0682-776c-8e38-8ff862f796a2",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "10-20-70 pillars deepen into 'change is hard, 2/3 fall short, $1T wasted'",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 17,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "The Implications (So What)",
          "beatId": "019dd95a-0682-776c-8e38-9823cd61fb6a",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Implications (So What)",
            "slug": "triple-take-the-implications-so-what",
            "status": "active",
            "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8",
            "version": 1,
            "description": null
          },
          "evidence": "10-20-70 pillars and challenge data",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Reflection",
            "slug": "reflection",
            "status": "active",
            "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98",
            "version": 1,
            "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 16,
          "from": 14,
          "loop": {
            "name": "40_mece_breakdown",
            "slug": "40-mece-breakdown",
            "status": "active",
            "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
            "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
            "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-985ad9d7a2b0",
          "evidence": "10% Algorithms + 20% Tech & Data + 70% People & Processes summing to 100%.",
          "position": 4,
          "objective": "Decompose successful AI transformation into 10-20-70 pillars",
          "confidence": 90,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 16,
      "type": "appendix",
      "title": "Uses an iceberg metaphor to emphasize that the majority of transformation effort is hidden or foundational (people/process).",
      "function": "present_framework",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 68,
        "componentCount": 8,
        "textChars": 625,
        "nDataPoints": 1,
        "notes": "Uses an iceberg metaphor to emphasize that the majority of transformation effort is hidden or foundational (people/process).",
        "elementsJson": [
          "headline_text",
          "infographic",
          "bullet_list",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:55.587+00",
          "seconds": 2.856,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/16",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-16",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "New roles, evolved operating models, & rigorous change management required for successful AI transformation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b717-9d63c84dc738",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.3,
            "x": 0.35,
            "y": 0.2
          },
          "kind": "framework",
          "text": "Iceberg Model",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.587+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a8286be9-c5b4-49fe-9d5e-4a5a20ebb55d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.35,
            "x": 0.6,
            "y": 0.3
          },
          "kind": "list",
          "text": "Talent & skills: Changing skillset requirements, Revamped talent acquisition, AI-enabled performance management, Personalized training",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.587+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3d0490b0-294a-46e7-9c7c-bb1a201c272d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.35,
            "x": 0.05,
            "y": 0.3
          },
          "kind": "list",
          "text": "Organization & operating model: Emergence of new roles, New operating models, Greater productivity & redesigned work",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.587+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8f33f3ca-6c1b-4a71-ae4d-3deaa49abcb4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.05,
            "y": 0.75
          },
          "kind": "list",
          "text": "Purpose, culture, & change management: Extensive change management needs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.587+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e5615358-9c0d-40a4-9ac9-4e61c36399c3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.1,
            "x": 0.45,
            "y": 0.25
          },
          "kind": "metric",
          "text": "70%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.587+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3d626255-42bc-4e10-a1cb-fe9fedcf8742",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.2,
            "x": 0.05,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Source: BCG Marketing Org & Op Benchmarks",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.587+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4697a7f3-52da-42ac-a2d4-1b997b110061",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "People & Processes (the '70') | New roles, evolved operating models, & rigorous change management required for successful AI transformation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.587+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3f6a401f-64cb-4e63-8eb3-dbad646087ca",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Three Pillars",
            "slug": "three-pillars",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
            "version": 1,
            "bodyDocId": null,
            "description": "Three major supporting arguments that are MECE and address key concerns",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-5ac929872d76",
          "evidence": "Sub-pillars: New roles / Operating model / Change management",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Parallel Structure",
            "slug": "parallel-structure",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153",
            "version": 1,
            "bodyDocId": null,
            "description": "Using similar grammatical structure for related ideas",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-5f13074a4ff5",
          "evidence": "Each sub-pillar described in parallel grammatical form",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-54cd7051586e",
          "evidence": "Title: 'New roles, evolved operating models, & rigorous change management required'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Iceberg model",
            "slug": "iceberg-model",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-1d78-77ce-8585-906759e9dfbd",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "079555c3-de86-4172-a3e8-31f3852c48ee",
          "evidence": "framework/instance: Iceberg Model",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:58:04.366773+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019dd95a-1ca5-70bb-bba2-21748ecad8a7",
          "evidence": "Title labels slide as the '70%' pillar of 10-20-70",
          "framework": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:34.826634+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "frameworkName": "BCG 10-20-70 Rule (People & Processes layer)"
        },
        {
          "matchId": "78ec4249-7e3f-4c2d-8f3b-63f06ab20cf5",
          "evidence": "Visual representation of an iceberg used to categorize organizational transformation factors",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:42:55.587+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "frameworkName": "iceberg-model"
        }
      ],
      "arcBeats": [
        {
          "to": 17,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "Problem & Complication",
          "beatId": "019dd95a-0682-776c-8e38-8ff862f796a2",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "10-20-70 pillars deepen into 'change is hard, 2/3 fall short, $1T wasted'",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 17,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "The Implications (So What)",
          "beatId": "019dd95a-0682-776c-8e38-9823cd61fb6a",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Implications (So What)",
            "slug": "triple-take-the-implications-so-what",
            "status": "active",
            "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8",
            "version": 1,
            "description": null
          },
          "evidence": "10-20-70 pillars and challenge data",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Reflection",
            "slug": "reflection",
            "status": "active",
            "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98",
            "version": 1,
            "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 16,
          "from": 14,
          "loop": {
            "name": "40_mece_breakdown",
            "slug": "40-mece-breakdown",
            "status": "active",
            "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
            "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
            "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-985ad9d7a2b0",
          "evidence": "10% Algorithms + 20% Tech & Data + 70% People & Processes summing to 100%.",
          "position": 4,
          "objective": "Decompose successful AI transformation into 10-20-70 pillars",
          "confidence": 90,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 17,
      "type": "analysis",
      "title": "The '10-20-70' framework is used to categorize the challenges by their prevalence in executive feedback.",
      "function": "diagnose",
      "rawType": "pain_points",
      "block": null,
      "metadata": {
        "slideType": "pain_points",
        "slideTypeCanon": {
          "name": "Pain points",
          "slug": "pain_points",
          "status": "active",
          "canonId": "019de52d-08a0-761d-a14f-1dbc5e447381",
          "version": 1,
          "description": null
        },
        "function": "diagnose",
        "functionCanon": {
          "name": "Diagnose",
          "slug": "diagnose",
          "status": "active",
          "canonId": "019de52d-1657-7223-acc5-7437d878c850",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 77,
        "componentCount": 9,
        "textChars": 709,
        "nDataPoints": 5,
        "notes": "The '10-20-70' framework is used to categorize the challenges by their prevalence in executive feedback.",
        "elementsJson": [
          "headline_text",
          "big_number",
          "comparison_table",
          "bullet_list",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:55.871+00",
          "seconds": 3.093,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/17",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-17",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Over 2/3 of transformations fall short of expectations (in terms of time, budget, meeting ambition).",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:59+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b719-261e089e206b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.1,
            "x": 0.03,
            "y": 0.58
          },
          "kind": "metric",
          "text": "$1T",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.871+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "edb19de2-20fc-4da9-aefc-caf7ea7e056a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.03,
            "y": 0.28
          },
          "kind": "metric",
          "text": "Over 2/3",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.871+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f07a3ed0-00fb-43db-80f0-4669df9c170b",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Percentage of challenges: 70%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:59+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b719-2a2b5b8cef2a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.2,
            "x": 0.03,
            "y": 0.38
          },
          "kind": "paragraph",
          "text": "Of transformations fall short of expectations (in terms of time, budget, meeting ambition)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.871+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3ac321b6-c6c4-4ea6-88d9-c03fc7e7444f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.03,
            "y": 0.68
          },
          "kind": "paragraph",
          "text": "With backdrop of $1T of wasted IT spend collectively",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.871+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7636db06-4ef4-440e-bece-f4920115464f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.03,
            "y": 0.94
          },
          "kind": "source-note",
          "text": "Sources: BCG Experience; 1. 2023-24 BCG Build for the Future C-level (Gen)AI Survey(s), N = 735; 2. Across S&P 1200; Harvey ball fill represents the % of executives who ranked the challenge in the top 3 challenges when presented with a set of challenges for each of the categories.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.871+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "074354ef-d4b6-44f3-96eb-47865e0505fa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.7,
            "x": 0.25,
            "y": 0.22
          },
          "kind": "table",
          "text": "Top challenges with AI transformations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.871+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4460c648-aa39-461a-998b-b4eef920fb6e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.7,
            "x": 0.05,
            "y": 0.03
          },
          "kind": "title",
          "text": "However, change is hard, and executives face challenges across the '10-20-70' during their AI transformation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.871+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "333be6c8-5744-4125-bb24-a3abdf7ad78d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Loss Aversion",
            "slug": "loss-aversion",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9761-738f-8fd4-558a63ea744a",
            "version": 1,
            "bodyDocId": null,
            "description": "Losses are felt 2x more strongly than equivalent gains - frame stakes as potential loss",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5de-6c94163ae84f",
          "evidence": "Frames stakes as $1T waste and 2/3 failure rate",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 82,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Negativity Bias",
            "slug": "negativity-bias",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-966c-77ea-a9a5-f6b95671162e",
            "version": 1,
            "bodyDocId": null,
            "description": "Negative events recalled more vividly than positive - use carefully for problem framing",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5de-72767c68fe7e",
          "evidence": "Bullet list of concrete pain points across the 3 pillars",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Three Pillars",
            "slug": "three-pillars",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
            "version": 1,
            "bodyDocId": null,
            "description": "Three major supporting arguments that are MECE and address key concerns",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-75f9b4a89c34",
          "evidence": "Reuses 10/20/70 structure to map challenges",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Information Gap Theory",
            "slug": "information-gap-theory",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-a856-765e-88bc-f703bdfec762",
            "version": 1,
            "bodyDocId": null,
            "description": "Curiosity arises from gap between what we know and want to know",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5de-7bf339bf3ac7",
          "evidence": "First page of cost-of-inaction loop; pain framed before solution path",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 60,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-61468ff1d684",
          "evidence": "Title flags complication: 'change is hard, executives face challenges across the 10-20-70'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 90,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5de-66f49986c080",
          "evidence": "Over 2/3 of transformations fall short; $1T wasted IT spend",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 92,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5de-68c914c7b9eb",
          "evidence": "Massive green '2/3' and '$1T' headline figures left column",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "328e249d-3793-4d65-8044-188cea67dcdd",
          "evidence": "The slide explicitly uses '10-20-70' to categorize challenges.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:42:55.871+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "frameworkName": "10-20-70 rule"
        },
        {
          "matchId": "019dd95a-1ca5-70bb-bba2-27b32be072cd",
          "evidence": "Challenges grouped under 10% / 20% / 70% pillar labels",
          "framework": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:34.826634+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "frameworkName": "BCG 10-20-70 Rule"
        }
      ],
      "arcBeats": [
        {
          "to": 17,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "Problem & Complication",
          "beatId": "019dd95a-0682-776c-8e38-8ff862f796a2",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "10-20-70 pillars deepen into 'change is hard, 2/3 fall short, $1T wasted'",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 17,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "The Implications (So What)",
          "beatId": "019dd95a-0682-776c-8e38-9823cd61fb6a",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Implications (So What)",
            "slug": "triple-take-the-implications-so-what",
            "status": "active",
            "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8",
            "version": 1,
            "description": null
          },
          "evidence": "10-20-70 pillars and challenge data",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Reflection",
            "slug": "reflection",
            "status": "active",
            "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98",
            "version": 1,
            "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 20,
          "from": 17,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-9f073dbb7c81",
          "evidence": "$1T wasted IT spend and 2/3 transformations failing, then CEO questions, transformation map, and 6-step plan.",
          "position": 5,
          "objective": "Show challenge cost then drive to next steps",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 18,
      "type": "tension",
      "title": "The 10/20/70 framework is a common change management heuristic (often attributed to the 70-20-10 model of learning/development, here applied to AI transformatio",
      "function": "frame_problem",
      "rawType": "initiative_list",
      "block": null,
      "metadata": {
        "slideType": "initiative_list",
        "slideTypeCanon": {
          "name": "Initiative list",
          "slug": "initiative_list",
          "status": "active",
          "canonId": "019de52d-0caf-770e-9b91-b99239121f50",
          "version": 1,
          "description": null
        },
        "function": "frame_problem",
        "functionCanon": {
          "name": "Frame problem",
          "slug": "frame_problem",
          "status": "active",
          "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 46,
        "componentCount": 5,
        "textChars": 649,
        "nDataPoints": 3,
        "notes": "The 10/20/70 framework is a common change management heuristic (often attributed to the 70-20-10 model of learning/development, here applied to AI transformation).",
        "elementsJson": [
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:57.694+00",
          "seconds": 4.822,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/18",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-18",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.42
          },
          "kind": "list",
          "text": "20% Tech & Data: What kind of (new) data capabilities do I need to leapfrog my competition? How do I simplify my legacy systems? How do I control my costs & ensure a return?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:57.694+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "71f94d6f-4d73-47e1-92d8-7940b118d969",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "list",
          "text": "10% Algorithms: How do I empower my C-suite to stay up to date with the rapidly evolving AI landscape? How do I think about whether to Build, Buy or Partner for the model(s) needed?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:57.694+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e4a57f40-da1d-4a76-a429-7d12daef5675",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.9,
            "x": 0.05,
            "y": 0.6
          },
          "kind": "list",
          "text": "70% People & Processes: How do I mobilize senior leaders to embrace & actively champion our (Gen)AI ambition? How must our roles, departments, & operating model adapt? How do I fill the AI talent gap? How do I manage change?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:57.694+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e9a586d8-91d9-4fe2-aede-bd1a54d8c7ad",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.1,
            "x": 0.05,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Source: BCG Experience",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:57.694+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3bea46bf-e1c4-4f5e-aceb-b371c4b69d1e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Core questions for CEOs to consider looking ahead",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:57.694+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b0f72757-0f93-4bbf-b658-af5bf0d2df03",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Curiosity Gap",
            "slug": "curiosity-gap",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9703-74ef-8b85-96dfd8525025",
            "version": 1,
            "bodyDocId": null,
            "description": "People seek missing information - create open questions that demand resolution",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5de-839824348bf8",
          "evidence": "Slide is entirely open-ended CEO questions",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Three Pillars",
            "slug": "three-pillars",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
            "version": 1,
            "bodyDocId": null,
            "description": "Three major supporting arguments that are MECE and address key concerns",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-8789ec1fc245",
          "evidence": "Questions grouped under 10% Algorithms / 20% Tech & Data / 70% People & Processes",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-7db4650bf987",
          "evidence": "Title: 'Core questions for CEOs to consider looking ahead'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Law of Similarity",
            "slug": "law-of-similarity",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
            "version": 1,
            "bodyDocId": null,
            "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5de-8b93c23511c3",
          "evidence": "Repeated chevron-bullet pattern across three colored bands",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "78eef1a9-9c89-4e9b-bb60-0b1ff900ca74",
          "evidence": "The slide explicitly uses 10%, 20%, and 70% to categorize the focus areas of AI transformation.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:42:57.694+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "frameworkName": "70-20-10 model"
        },
        {
          "matchId": "019dd95a-1ca5-70bb-bba2-28eaa6e79128",
          "evidence": "Questions explicitly grouped under 10% Algorithms / 20% Tech & Data / 70% People & Processes",
          "framework": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:34.826634+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "frameworkName": "BCG 10-20-70 Rule"
        }
      ],
      "arcBeats": [
        {
          "to": 21,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 18,
          "name": "Impact & Next Steps",
          "beatId": "019dd95a-0682-776c-8e38-93e5b56cd083",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Impact & Next Steps",
            "slug": "consultants-gambit-impact-next-steps",
            "status": "active",
            "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655",
            "version": 1,
            "description": null
          },
          "evidence": "CEO questions, integrated transformation, 6-step getting-started, BCG contacts",
          "position": 5,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 21,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 18,
          "name": "The Action (Now What)",
          "beatId": "019dd95a-0682-776c-8e38-9cd845c31d39",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Action (Now What)",
            "slug": "triple-take-the-action-now-what",
            "status": "active",
            "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa",
            "version": 1,
            "description": null
          },
          "evidence": "Questions, framework, getting started",
          "position": 3,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 20,
          "from": 17,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-9f073dbb7c81",
          "evidence": "$1T wasted IT spend and 2/3 transformations failing, then CEO questions, transformation map, and 6-step plan.",
          "position": 5,
          "objective": "Show challenge cost then drive to next steps",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 19,
      "type": "appendix",
      "title": "Uses the BCG Deploy-Reshape-Invent framework.",
      "function": "present_framework",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 49,
        "componentCount": 6,
        "textChars": 640,
        "nDataPoints": 0,
        "notes": "Uses the BCG Deploy-Reshape-Invent framework.",
        "elementsJson": [
          "process_diagram",
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:59.075+00",
          "seconds": 5.648,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/19",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-19",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "End-to-end transformation integrates strategy & multiple functional transformations while building requisite foundations.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-25 12:06:59+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-47c7-738e-b719-6e04e493cc79",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.9,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "framework",
          "text": "(Gen)AI SETUP, DEPLOY, RESHAPE, INVENT",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:59.075+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7faa5263-5283-47bd-864f-facd0254240e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.25,
            "x": 0.06,
            "y": 0.25
          },
          "kind": "list",
          "text": "Define value pools, Articulate vision, Select priority opportunities, Build the business case",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:59.075+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "adacb396-81b8-4467-9ba4-d97a84e73f04",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.9,
            "x": 0.05,
            "y": 0.62
          },
          "kind": "paragraph",
          "text": "E2E CHANGE MANAGEMENT & DELIVERY: Enable leaders and upskill, Drive adoption, engagement & culture change, Steer through central governance",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:59.075+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1dcd8a28-24b4-4761-9eef-ab12cc013451",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.78
          },
          "kind": "paragraph",
          "text": "ENTERPRISE FOUNDATIONS: Make coordinated investments in core tech & data, people, and responsible AI",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:59.075+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "531f4e67-d966-49bf-bcc9-f0daa6f16578",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.03
          },
          "kind": "title",
          "text": "AI Transformation Overview | End-to-end transformation integrates strategy & multiple functional transformations while building requisite foundations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:59.075+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3766de74-b61f-4e11-a704-36cf20be8d74",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-8ca14c0e842e",
          "evidence": "Title: 'End-to-end transformation integrates strategy & multiple functional transformations'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Deploy / Reshape / Invent (BCG)",
            "slug": "bcg-deploy-reshape-invent",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "06a1a8e2-cd0c-46e6-9f95-4b87e2f91e46",
          "evidence": "framework/instance: (Gen)AI SETUP, DEPLOY, RESHAPE, INVENT",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:58:04.640514+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Grid System",
            "slug": "grid-system",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b745-710f-8b70-825c603b1163",
            "version": 1,
            "bodyDocId": null,
            "description": "Aligning elements to invisible grid for visual harmony",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5de-981a13b618a7",
          "evidence": "Layered band layout",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5de-96fc3ba3d06e",
          "evidence": "Stack visual cast as integrated transformation 'engine'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 60,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5de-9357f946d6b4",
          "evidence": "Stacked colored bands (setup / DEPLOY / RESHAPE / INVENT / change mgmt / foundations)",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "aaf4bb20-7631-4455-b79d-9cc434572ae6",
          "evidence": "The slide explicitly uses the Deploy, Reshape, Invent terminology associated with BCG's AI transformation methodology.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:42:59.075+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "frameworkName": "bcg-deploy-reshape-invent"
        },
        {
          "matchId": "019dd95a-1ca5-70bb-bba2-2d0e5b257820",
          "evidence": "Stacked bands: Setup / DEPLOY-RESHAPE-INVENT / E2E Change Mgmt / Enterprise Foundations",
          "framework": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:34.826634+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "frameworkName": "BCG E2E AI Transformation Framework"
        }
      ],
      "arcBeats": [
        {
          "to": 21,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 18,
          "name": "Impact & Next Steps",
          "beatId": "019dd95a-0682-776c-8e38-93e5b56cd083",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Impact & Next Steps",
            "slug": "consultants-gambit-impact-next-steps",
            "status": "active",
            "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655",
            "version": 1,
            "description": null
          },
          "evidence": "CEO questions, integrated transformation, 6-step getting-started, BCG contacts",
          "position": 5,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 21,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 18,
          "name": "The Action (Now What)",
          "beatId": "019dd95a-0682-776c-8e38-9cd845c31d39",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Action (Now What)",
            "slug": "triple-take-the-action-now-what",
            "status": "active",
            "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa",
            "version": 1,
            "description": null
          },
          "evidence": "Questions, framework, getting started",
          "position": 3,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 20,
          "from": 17,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-9f073dbb7c81",
          "evidence": "$1T wasted IT spend and 2/3 transformations failing, then CEO questions, transformation map, and 6-step plan.",
          "position": 5,
          "objective": "Show challenge cost then drive to next steps",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 20,
      "type": "setup",
      "title": "Uses a numbered list format to outline strategic phases.",
      "function": "state_next_steps",
      "rawType": "next_steps",
      "block": null,
      "metadata": {
        "slideType": "next_steps",
        "slideTypeCanon": {
          "name": "Next steps",
          "slug": "next_steps",
          "status": "active",
          "canonId": "019de52d-0c5e-717b-b460-a68269e6078e",
          "version": 1,
          "description": null
        },
        "function": "state_next_steps",
        "functionCanon": {
          "name": "State next steps",
          "slug": "state_next_steps",
          "status": "active",
          "canonId": "019de52d-14ca-70ac-b534-971f458cdf29",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 16,
        "componentCount": 3,
        "textChars": 282,
        "nDataPoints": 0,
        "notes": "Uses a numbered list format to outline strategic phases.",
        "elementsJson": [
          "headline_text",
          "numbered_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:55.993+00",
          "seconds": 2.29,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/20",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-20",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.35,
            "y": 0.36
          },
          "kind": "framework",
          "text": "BCG Deploy, Reshape, Invent",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.993+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5450940b-6a63-49e6-8ae6-90e359445b7b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.9,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "list",
          "text": "1. Understand your starting point\n2. Prioritize few high value initiatives\n3. Upskill & scale broadly\n4. Fund the journey\n5. Invest in foundational capabilities\n6. Launch an AI governance structure",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.993+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "98a1b199-9ae0-45c7-818d-f3abd646310f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.6,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Getting started | Practical next steps for your AI journey",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:55.993+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2ec451d3-b1e0-468d-9c68-d5520923d7ff",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Chunking",
            "slug": "chunking",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
            "version": 1,
            "bodyDocId": null,
            "description": "Information grouped into chunks is remembered better - structure content in digestible units",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-a2b6deba00fc",
          "evidence": "Six numbered, labeled steps with two checklist items each",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1154-7527-a5de-9c429c9757a0",
          "evidence": "Title: 'Getting started | Practical next steps for your AI journey'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Closing Techniques",
            "slug": "closing-techniques",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51",
            "version": 1,
            "bodyDocId": null,
            "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5de-aaa238c4b323",
          "evidence": "Closes with concrete CTAs and roadmap",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Deploy / Reshape / Invent (BCG)",
            "slug": "bcg-deploy-reshape-invent",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-2044-72cc-b402-2511b4663d84",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "b13afdba-fbe4-461b-a183-9cc7851efa5a",
          "evidence": "framework/instance: BCG Deploy, Reshape, Invent",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:58:04.727739+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Nudge",
            "slug": "nudge",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c61a-72f9-920c-88acf4ecc336",
            "version": 1,
            "bodyDocId": null,
            "description": "Subtle hints can significantly affect decisions - strategic CTA placement",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Architect",
            "Designer"
          ],
          "matchId": "019dd95a-1154-7527-a5de-a78fa8982dd4",
          "evidence": "Step list designed as immediate-action checklist for the CEO",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 72,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "6d647f21-ebbe-4976-89b2-6630a89e09e8",
          "evidence": "Mentioned in step 2: 'Select 3-5 functions/processes for 'DEPLOY', 'RESHAPE', & 'INVENT' plays'",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 17:42:55.993+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "frameworkName": "bcg-deploy-reshape-invent"
        }
      ],
      "arcBeats": [
        {
          "to": 21,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 18,
          "name": "Impact & Next Steps",
          "beatId": "019dd95a-0682-776c-8e38-93e5b56cd083",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Impact & Next Steps",
            "slug": "consultants-gambit-impact-next-steps",
            "status": "active",
            "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655",
            "version": 1,
            "description": null
          },
          "evidence": "CEO questions, integrated transformation, 6-step getting-started, BCG contacts",
          "position": 5,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 21,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 18,
          "name": "The Action (Now What)",
          "beatId": "019dd95a-0682-776c-8e38-9cd845c31d39",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Action (Now What)",
            "slug": "triple-take-the-action-now-what",
            "status": "active",
            "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa",
            "version": 1,
            "description": null
          },
          "evidence": "Questions, framework, getting started",
          "position": 3,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [
        {
          "to": 20,
          "from": 17,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "019dd95a-07fe-70ce-8d40-9f073dbb7c81",
          "evidence": "$1T wasted IT spend and 2/3 transformations failing, then CEO questions, transformation map, and 6-step plan.",
          "position": 5,
          "objective": "Show challenge cost then drive to next steps",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:29.547081+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 21,
      "type": "setup",
      "function": "other",
      "rawType": "team_bio",
      "block": null,
      "metadata": {
        "slideType": "team_bio",
        "slideTypeCanon": {
          "name": "Team bio",
          "slug": "team_bio",
          "status": "active",
          "canonId": "019de52d-0a7d-7394-ae5b-037478e71f1e",
          "version": 1,
          "description": null
        },
        "function": "other",
        "functionCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 18,
        "componentCount": 5,
        "textChars": 85,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "headshot",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:43:09.153+00",
          "seconds": 15.419,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/21",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-21",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.7,
            "w": 0.6,
            "x": 0.354,
            "y": 0.13
          },
          "kind": "image",
          "text": "Grid of expert headshots",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:43:09.153+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d6d9f3e4-49dd-457f-868f-3972c45d4dd1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.04,
            "y": 0.11
          },
          "kind": "title",
          "text": "BCG Experts | Key contacts for AI transformation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:43:09.153+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "21f1faf7-ab48-4620-8648-182b145a8a9f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.045,
            "x": 0.354,
            "y": 0.092
          },
          "kind": "title",
          "text": "NAMR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:43:09.153+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "14cdf688-6762-4e20-a931-14b083c70c87",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.065,
            "x": 0.354,
            "y": 0.478
          },
          "kind": "title",
          "text": "EMESA",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:43:09.153+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8c076f73-1f9b-4cc6-ab47-32fbb3e40cb2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.045,
            "x": 0.727,
            "y": 0.478
          },
          "kind": "title",
          "text": "APAC",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:43:09.153+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a5a8044b-8601-4224-b98b-885b1e0bb727",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Authority Bias",
            "slug": "authority-bias",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
            "version": 1,
            "bodyDocId": null,
            "description": "Expert opinions are weighted more heavily - cite credible sources",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Architect",
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5de-b2451f3df495",
          "evidence": "Named BCG partners listed as authoritative contacts",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Credibility Transfer",
            "slug": "credibility-transfer",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
            "version": 1,
            "bodyDocId": null,
            "description": "Borrowing authority from trusted sources or vivid details",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1154-7527-a5de-adacc540790c",
          "evidence": "BCG expert headshots and contacts assert authority",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:31.923761+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 21,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 18,
          "name": "Impact & Next Steps",
          "beatId": "019dd95a-0682-776c-8e38-93e5b56cd083",
          "matchId": "019dd95a-0542-7728-a78f-dfee38d7d88d",
          "beatType": {
            "name": "Impact & Next Steps",
            "slug": "consultants-gambit-impact-next-steps",
            "status": "active",
            "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655",
            "version": 1,
            "description": null
          },
          "evidence": "CEO questions, integrated transformation, 6-step getting-started, BCG contacts",
          "position": 5,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        },
        {
          "to": 21,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 18,
          "name": "The Action (Now What)",
          "beatId": "019dd95a-0682-776c-8e38-9cd845c31d39",
          "matchId": "019dd95a-0542-7728-a78f-e037a8f09810",
          "beatType": {
            "name": "The Action (Now What)",
            "slug": "triple-take-the-action-now-what",
            "status": "active",
            "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa",
            "version": 1,
            "description": null
          },
          "evidence": "Questions, framework, getting started",
          "position": 3,
          "isPrimaryArc": false,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 55
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 22,
      "type": "setup",
      "function": "front_matter",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 0,
        "componentCount": 1,
        "textChars": 3,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:42:57.271+00",
          "seconds": 3.348,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/22",
        "deck": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030#slide-22",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5d-19f3d1409030.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.3,
            "w": 0.3,
            "x": 0.35,
            "y": 0.35
          },
          "kind": "image",
          "text": "BCG",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:42:57.271+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "02bc6e00-d2dc-4bf8-ab71-c0562c01a992",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Slide recipe: Cover",
            "slug": "cover-slide",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
            "version": 1,
            "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
            "description": "The first ten seconds. Build it deliberately.",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "daa6f992-fff1-4edf-95a4-0e792e826329",
          "evidence": "type: cover",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 21:58:05.895097+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 22,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 5,
      "label": "Situation & Context",
      "description": "Cover, intro, exec summary, AI maturity curve, tech evolution arrow"
    },
    {
      "from": 6,
      "to": 7,
      "label": "Solution & Approach",
      "description": "Three strategic plays DEPLOY/RESHAPE/INVENT and CEO imperatives"
    },
    {
      "from": 8,
      "to": 13,
      "label": "Evidence & Proof",
      "description": "Play overviews with %, ambitious targets table, biopharma + CPG examples"
    },
    {
      "from": 14,
      "to": 17,
      "label": "Problem & Complication",
      "description": "10-20-70 pillars deepen into 'change is hard, 2/3 fall short, $1T wasted'"
    },
    {
      "from": 18,
      "to": 21,
      "label": "Impact & Next Steps",
      "description": "CEO questions, integrated transformation, 6-step getting-started, BCG contacts"
    }
  ],
  "loops": [
    {
      "from": 3,
      "to": 5,
      "label": "Tale Two Worlds",
      "description": "Frame the AI maturity gap as widening lead vs laggards"
    },
    {
      "from": 6,
      "to": 7,
      "label": "Mece Breakdown",
      "description": "Decompose AI value capture into three plays"
    },
    {
      "from": 8,
      "to": 13,
      "label": "Pattern Hunter",
      "description": "Stack quantified case evidence to validate the plays"
    },
    {
      "from": 14,
      "to": 16,
      "label": "Mece Breakdown",
      "description": "Decompose successful AI transformation into 10-20-70 pillars"
    },
    {
      "from": 17,
      "to": 20,
      "label": "Cost Of Inaction",
      "description": "Show challenge cost then drive to next steps"
    }
  ]
}