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The investments brands make today will help them remain seen, relevant and indispensable in an AI-driven world.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:45:54.217+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a32701a0-ac22-4b92-b7cb-4e229f6894e6", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.27, "x": 0.095, "y": 0.32 }, "kind": "list", "text": "Strategically navigate LLM ecosystems; Lay the foundations for enhanced positioning by articulating the value you provide and ensuring your content works for LLMs. Leverage brand strengths; Data is a powerful bargaining chip for brands shaping the terms of an LLM partnership. Consumer brands can also use commerce assets—such as real-time inventory, pricing and location-specific information—to enable frictionless transactions. From SEO to GEO; While Search Engine Optimization matters to LLMs, Generative Engine Optimization can drive organic visibility in AI-generated search results. 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Define the engagement strategy; Brands can optimize for AI agents, engage consumers directly or use a hybrid approach. This includes testing experiential offerings that span physical and digital channels. 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This document refers to marks owned by third parties. All such third-party marks are the property of their respective owners. No sponsorship, endorsement or approval of this content by the owners of such marks is intended, expressed or implied. Copyright © 2025 Accenture. All rights reserved. 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Combining innovative research techniques, such as data science-led analysis, with a deep understanding of industry and technology, our team of 300+ researchers in 20 countries publish hundreds of reports, articles and points of view every year. 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