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Small language models (SLMs), fine-tuned for specific domains, are helping organizations boost gen AI value at scale. Agentic architecture, featuring AI agents capable of reimagining entire workflows, will enter the mainstream in 2025, with 3x as many organizations planning to invest in these capabilities compared to 2024. 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Leaders in IT, customer service and marketing, for example, are deploying cross-functional solutions that streamline operations and elevate customer experiences. 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Among them, 13% of organizations reported creating significant enterprise-level value. This group was compared against organizations delivering limited business impact, typically restricted to pilot projects. Using logistic regression analysis, we examined how acting on all five imperatives increases the likelihood of achieving significant value. Organizations addressing all five imperatives were 2.5x more likely to be in the high-impact group of those creating significant enterprise-level value.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:43:57.958+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "766bf4f8-7485-4849-a4e6-d7bb66a6098e", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.215, "x": 0.737, "y": 0.225 }, "kind": "paragraph", "text": "Acknowledgements: The authors would like to thank the following people for their contributions to this report.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:43:57.958+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cd1decd8-2fa1-411f-bc64-de44984fcca8", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.215, "x": 0.507, "y": 0.225 }, "kind": "paragraph", "text": "Analysis of over 2,000 gen AI projects: To better understand these trends, we also analyzed over 2,000 Accenture client projects, including: A database of high-impact projects where gen AI solutions were in production, being adopted by the target users and delivering business benefits; A survey of client account leads and opportunity directors; Discussions with leaders and practitioners from our Strategy, Consulting and Data & AI service lines. All case studies featured in this report are based on Accenture client engagements.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:43:57.958+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d76fd82f-3a0f-477c-89bd-40ea21cc34b9", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.215, "x": 0.046, "y": 0.225 }, "kind": "paragraph", "text": "Accenture Pulse of Change survey: Unless otherwise stated, all data in this report refers to the Accenture Pulse of Change, a quarterly survey of C-suite executives exploring how business, talent and technology trends drive change. The latest survey, conducted between October and November 2024, includes responses from 3,450 C-suite leaders from organizations with revenues exceeding $500 million, spanning 22 industries and 20 countries. The sample has a margin of error of +/- 1.7%. This edition focused on the adoption and application of gen AI.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:43:57.958+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ee1caa10-42fa-4989-8c6f-7ca47b00f204", "parentComponentId": null }, { "bbox": { "h": 0.035, "w": 0.223, "x": 0.046, "y": 0.158 }, "kind": "title", "text": "About the research", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:43:57.958+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "55f37b9c-99b0-4dee-9d7c-68e68f81613f", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? 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Probability premium multiplier derived from logistic regression analysis using data from the C-suite Pulse of Change survey. A respondent is considered to have acted on the imperative if they strongly agree with related survey statements.\n2. The 13% are organizations that self-report having: scaled deployment of gen AI solutions; delivered 'significant' enterprise value from their gen AI investments; developed gen AI at their organization faster than initial expectations.\n3. Based on a survey of 170 Accenture client account leads and opportunity directors conducted in November 2024.\n4. Based on a survey of 170 Accenture client account leads and opportunity directors conducted in November 2024.\n5. Respondents reported scaling a \"strategic bet,\" defined as a significant, long-term investment aimed at leveraging gen AI to drive efficiency, productivity, innovation and growth. Scaling refers to expanding AI implementation across the enterprise, integrating it into business processes and workflows, ensuring adoption and improving key performance metrics to achieve broader impact. In contrast, \"table-stakes\" are foundational, lower-impact gen AI use cases that enable broad adoption but deliver only incremental value. Findings are based on a survey of 2,000 executives (including CxOs, Chief AI Officers and data science leaders) from ten industries, conducted in June-July 2024, with ROI self-reported by respondents.\n6. Based on a survey of 170 Accenture client account leads and opportunity directors conducted in November 2024.\n7. Work, workforce, workers: Reinvented in the age of generative AI (2024, January 16). Accenture: www.accenture.com/us-en/insights/consulting/gen-ai-talent\n8. Based on a survey of 170 Accenture client account leads and opportunity directors conducted in November 2024. Respondents were asked to evaluate clients across the five imperatives using a five-level capability scale.\n9. Change reinvented: A new blueprint for continuous, meaningful, successful change (2024, July 23). 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