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              "confidence": 88
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              "slug": "visual-hierarchy",
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              "evidence": "Bold rows for headline metrics (Total growth, Cash EPS growth, Annual shareholder return) vs lighter sub-rows.",
              "confidence": 78
            },
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              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
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              "confidence": 80
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              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Each segment bubble annotated with target growth range (13-15%, 6-8%, 7-9%).",
              "confidence": 72
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              "slug": "tricolon",
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              "evidence": "Red callout: 'BVS transaction slightly accretive to EPS in year 1'.",
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              "slug": "annotation",
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              "evidence": "Stacked bar segments labelled $700M / $760M / $190M with category names.",
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              "evidence": "Three TAM segments use red shades signalling BVS portfolio cohesion.",
              "confidence": 72
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              "evidence": "Title bar > stacked bar + bullet list > red so-what bar gives clear top-to-bottom flow.",
              "confidence": 70
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              "slug": "picture-superiority-effect",
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              "evidence": "Green checkmark glyphs reinforce each integration commitment.",
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            {
              "id": 119,
              "slug": "so-what-test",
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              "evidence": "Red callout: 'Fast growing Brazil market adding $2B TAM to EFX TAM'.",
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            {
              "id": 138,
              "slug": "annotation",
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              "evidence": "Stacked bar labelled $17 / $19 / $5 / $2 / $2 / $2 with segment names.",
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              "slug": "visual-hierarchy",
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              "evidence": "$47B headline dominates the chart; segment bars sized to magnitude.",
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              "evidence": "Six iconified capabilities (lightbulb, blocks, cloud, chart, refresh, lock) carry the meaning.",
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              "evidence": "Red callout: '80%+ of New Product Revenue from Non-mortgage NPIs'.",
              "confidence": 88
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              "evidence": "Mortgage (blue) vs Non-mortgage (red) split colours the strategic point.",
              "confidence": 82
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            {
              "id": 132,
              "slug": "visual-hierarchy",
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              "evidence": "Bar chart on left, parallel product list on right, callout below.",
              "confidence": 70
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              "id": 158,
              "slug": "von-restorff-effect",
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          ],
          "page_number": 7
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        {
          "tools": [
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              "confidence": 85
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              "id": 119,
              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": "Red callout: 'EFX positioned to leverage differentiated data and EFX Cloud with AI'.",
              "confidence": 80
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            {
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              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Three columns: Data Assets (logos+counts) | AI Advantages | NDT Investments.",
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            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Brand logos (Workforce Solutions, Kount, DataX, PayNet, IXI) carry the data-asset story.",
              "confidence": 85
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            {
              "id": 161,
              "slug": "law-of-similarity",
              "layer": "Slide",
              "evidence": "Two parallel checkmark boxes (AI Advantages / NDT Investments) read as one paired claim.",
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          ],
          "page_number": 8
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
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              "id": 119,
              "slug": "so-what-test",
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              "evidence": "Red callout: 'Accelerating free cash flow available for increasing dividends and share buyback'.",
              "confidence": 85
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            {
              "id": 138,
              "slug": "annotation",
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              "evidence": "Bars labelled ~10%, ~7%, 72%, 31%, 85% with year tags below.",
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              "slug": "color-strategy",
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              "evidence": "Capex bars in blue (cost), FCF bars in red (value) — semantic colour assignment.",
              "confidence": 78
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
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              "evidence": "Two side-by-side charts dominate; capacity bullet list anchored right.",
              "confidence": 65
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              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Two parallel bar charts (Capex/Revenue, FCF % adj net income) compared in matching style.",
              "confidence": 75
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            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Capex declining (10%->7%) paired against FCF rising (31%->85%) is an explicit before-after contrast.",
              "confidence": 78
            }
          ],
          "page_number": 9
        },
        {
          "tools": [
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              "id": 124,
              "slug": "closing-techniques",
              "layer": "Slide",
              "evidence": "Closing brand slide 'EQUIFAX | Powering the World with Knowledge' provides memorable line.",
              "confidence": 65
            }
          ],
          "page_number": 10
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: 'EFX more resilient and well positioned in a slower macro environment'.",
              "confidence": 90
            },
            {
              "id": 119,
              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": "Red callout: 'EWS driving EFX resiliency... up from 16% of EFX in 2008 to ~45% and grew through 08/09 GFC'.",
              "confidence": 88
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Every stacked-bar segment labelled with $ and %; growth row tags EPS and EWS performance.",
              "confidence": 85
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Three-color legend Recession-impacted / Counter-cyclical / Recession-resistant carries the thesis.",
              "confidence": 82
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Two charts left, growth-levers panel right; titles bold above each chart.",
              "confidence": 70
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Two paired stacked bar charts (EFX/EWS Revenue Growth and Recession Resilient mix) in identical style.",
              "confidence": 80
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Explicit 2008 vs 2022 contrast of mix (37%->54% recession-resistant) and revenue ($1.8B->$5.1B).",
              "confidence": 85
            },
            {
              "id": 26,
              "slug": "before-after-bridge",
              "layer": "Block",
              "evidence": "Before (2008) vs After (2022) framed with four numbered Recession Growth Levers as the bridge.",
              "confidence": 75
            }
          ],
          "page_number": 12
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title: '2Q23 Mortgage Inquiries Down 33%' with subtitle on rising rates.",
              "confidence": 90
            },
            {
              "id": 119,
              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": "Red callout: '2023 Mortgage inquiries tracking unprecedented 40% below historical levels'.",
              "confidence": 85
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Every quarterly bar labelled with YoY%, dashed 2015-2019 average benchmark line, full-year row underneath.",
              "confidence": 88
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Blue bars (volume) + red YoY% line follows two-axis convention.",
              "confidence": 70
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Headline -33% in title dominates; chart and full-year table support.",
              "confidence": 65
            },
            {
              "id": 80,
              "slug": "data-story-arc",
              "layer": "Loop",
              "evidence": "Multi-year quarterly history establishes context, conflict (decline), insight (40% below historical), implication.",
              "confidence": 65
            }
          ],
          "page_number": 13
        }
      ],
      "slides_seen": 13,
      "deck_summary": "Equifax Investor Day update at Barclays — loosely follows the Consultant's Gambit (context+complication on p2, solution arc on p3-8, financial proof on p9, resilience evidence in the appendix), but the macro complication is back-loaded into p13 rather than threaded up front, weakening the SCQA tension. Strong execution at the slide layer: every page uses an action title and a red so-what callout bar with consistent colour coding and small-multiples across financial charts.",
      "secondary_arcs": [],
      "images_inspected": 8,
      "slide_frameworks": [
        {
          "frameworks": [
            {
              "name": "EFX Long-Term Financial Framework",
              "slug": "efx-long-term-financial-framework",
              "evidence": "Slide explicitly titled 'New EFX Long Term Framework' with labelled financial framework table.",
              "confidence": 70
            }
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      "Rewrite topic titles into insight titles: p.5 → 'Brazil + BVS add $2B TAM, lifting total TAM to $47B'; p.6 → 'EFX Cloud migration complete, unlocking AI-driven NPIs'",
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}