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        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-196f-705e-9a4a-f7bd830ddaf6",
        "evidence": "Open question creates info gap audience wants resolved",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-196f-705e-9a4b-0d148690188b",
        "evidence": "Callout states POV + stakes in <=20 words: a framework to answer 'how resilient is your business?'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "Governing Thought",
          "slug": "governing-thought",
          "status": "active",
          "bestFor": "When the deck makes a recommendation, decision, or argues a position; when defining the top of a pyramid before structuring supports; when an SCQA opening needs an Answer; when stripping topic-style titles in favour of action titles.",
          "canonId": "019dd956-8286-760e-8638-77558a0d71ba",
          "version": 1,
          "bodyDocId": "06f7d5a5-daab-44c1-9d67-63c52ba03962",
          "description": "The single declarative sentence at the apex of a Minto pyramid that summarises and is supported by everything beneath it — the answer the deck exists to defend.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-196f-705e-9a4b-125271d5c2f5",
        "evidence": "Resilience is the unifying idea threading every section",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When the deck makes a recommendation, decision, or argues a position; when defining the top of a pyramid before structuring supports; when an SCQA opening needs an Answer; when stripping topic-style titles in favour of action titles.",
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": "Forces the writer to commit to a position before structuring the case — exposes muddled thinking that hides safely inside topic-style headings. Gives busy readers the answer in the first cognitive beat and enables progressive disclosure of the supporting case.",
        "antipattern": "Topic-style headings ('Strategic options for growth', 'Considerations for Europe') instead of declarative claims with verbs. Multi-sentence apex statements. Qualifier-laden hedges. Noun-phrase labels ('Recommendation: acquisition of Target B') pretending to be sentences. Fake governing thoughts — confident apex the supports don't actually force.",
        "cardinality": null,
        "narrativePurpose": "Anchor the document in one defensible claim with a working verb, so the audience knows the answer before they read the proof and the entire structure ladders up to it."
      },
      {
        "tool": {
          "name": "SCQA Framework",
          "slug": "scqa-framework",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7bcb-763f-bdf6-1dfedf3bd36c",
          "version": 1,
          "bodyDocId": "019df22a-a0b0-719e-937e-2ac31e53d32c",
          "description": "Situation, Complication, Question, Answer - structured problem framing",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-196f-705e-9a4b-09d80e3870e5",
        "evidence": "Deck-level SCQA: situation (UK retail), complication (resilience challenged), question (how resilient?), answer (RRF)",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Information Gap Theory",
          "slug": "information-gap-theory",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-a856-765e-88bc-f703bdfec762",
          "version": 1,
          "bodyDocId": null,
          "description": "Curiosity arises from gap between what we know and want to know",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-196f-705e-9a4b-00e609651b83",
        "evidence": "Loop 1 opens curiosity gap before framework reveal on p6",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Tension Management",
          "slug": "tension-management",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9bd5-70ed-a5d2-1ce45853c248",
          "version": 1,
          "bodyDocId": null,
          "description": "Planning emotional peaks and valleys throughout the narrative",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-196f-705e-9a4b-041bd08c3e2f",
        "evidence": "Builds toward Figure 1 reveal across p3-6",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Data Story Arc",
          "slug": "data-story-arc",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Context → Conflict → Insight → Implication structure for data narratives",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-196f-705e-9a4b-53462709f06b",
        "evidence": "Context-conflict-insight unfolds across p7-10",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Inductive Reasoning",
          "slug": "inductive-reasoning",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-99c6-705e-94cc-76a504c3da37",
          "version": 1,
          "bodyDocId": null,
          "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-196f-705e-9a4b-4fb447f982d9",
        "evidence": "Loop 2 stacks survey evidence to derive risk-landscape pattern",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-196f-705e-9a4b-9d63bdaa18cd",
        "evidence": "Loop frames opportunity vs threat pivot inside p12",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Inductive Reasoning",
          "slug": "inductive-reasoning",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-99c6-705e-94cc-76a504c3da37",
          "version": 1,
          "bodyDocId": null,
          "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-196f-705e-9a4b-9be55698f44d",
        "evidence": "Loop 3 collects three tech-related evidences to derive priority pattern",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Opening Hooks",
          "slug": "opening-hooks",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186",
          "version": 1,
          "bodyDocId": null,
          "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-196f-705e-9a4a-ed7ddf3c2151",
        "evidence": "Cover callout poses provocative question 'How well does your business navigate through challenges?'",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "dae9531b-6737-4123-9a85-c2521f5019dc",
        "evidence": "The slide is a cover slide with a title, image, and logo.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:53:41.065794+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "White Space (Negative Space)",
          "slug": "white-space-negative-space",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b6e3-72de-bd7e-8cc963390837",
          "version": 1,
          "bodyDocId": null,
          "description": "Using empty space to reduce cognitive load and create focus",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-196f-705e-9a4a-f0b6532d0a65",
        "evidence": "Sparse cover layout per inventory density tag",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-196f-705e-9a4a-fd1405a6436f",
        "evidence": "Title 'The big picture' names topic but conveys limited insight",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 50,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "dab73fd5-561a-43e2-a2db-098dec3f40d1",
        "evidence": "The slide mentions the target audience, retail leaders in the UK.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:53:41.225031+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
          "version": 1,
          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-196f-705e-9a4a-f90509ae347c",
        "evidence": "Callout crystallises the framing question driving the report",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.999918+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
        "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
        "cardinality": null,
        "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
      },
      {
        "tool": {
          "name": "Executive summary",
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      "deck_summary": "Moderate Storymakers alignment: a strong custom framework (RRF) and disciplined small-multiples evidence carry most of the load, but the deck reverses problem/solution sequencing (framework appears before risk diagnosis), action titles are mostly topic labels rather than insights, and the close substitutes a synthesis snapshot for a sharp call-to-action.",
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    "slidesSeen": 18,
    "deckSummary": "Moderate Storymakers alignment: a strong custom framework (RRF) and disciplined small-multiples evidence carry most of the load, but the deck reverses problem/solution sequencing (framework appears before risk diagnosis), action titles are mostly topic labels rather than insights, and the close substitutes a synthesis snapshot for a sharp call-to-action.",
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  "score": {
    "backend": "codex",
    "scoredAt": "2026-05-02 09:24:35.618+00",
    "subScores": {
      "scqa_arc": 61,
      "action_titles": 32,
      "mece_structure": 62,
      "closing_strength": 56,
      "evidence_quality": 78,
      "clarity_of_thesis": 60,
      "production_quality": 65,
      "visual_storytelling": 68
    },
    "totalScore": 60,
    "coveragePct": 100,
    "explanations": {
      "scqa_arc": "Slides 3-6 create a Situation and Question around retail resilience, but the Answer becomes a sequence of analytical exhibits rather than a tightly controlled SCQA arc.",
      "action_titles": "Most titles are topic or figure labels rather than insight sentences; for example, slide 7 is titled \"Section 2: understanding resilience\".",
      "mece_structure": "The deck has a reasonable context-framework-diagnosis-strategy structure, but slides 7-13 repeatedly revisit overlapping risk and technology themes without a fully clean issue tree.",
      "closing_strength": "Slide 16 provides a final snapshot and broad priorities, but it does not convert the analysis into concrete recommendations, ownership, or next steps.",
      "evidence_quality": "Claims are usually supported by survey data, charts, and methodology detail, including slide 8 risk metrics, slide 11 action rankings, and slide 17 research basis.",
      "clarity_of_thesis": "The central question is visible by slide 3, but the first five slides frame resilience as a topic and framework rather than stating a declarative thesis.",
      "production_quality": "The report is visually consistent and footnoted, but low action-title density and dense layouts on slides 10, 13, and 15 limit executive scanability.",
      "visual_storytelling": "The deck uses appropriate devices such as the RRF temple on slide 6, dashboard on slide 8, and risk gauge on slide 10, though some pages are dense or overcrowded."
    },
    "slidesAnalyzed": 18
  },
  "review": {
    "backend": null,
    "verdict": "A competent analytical research report with strong figure-level callouts in the middle, but it reads as a survey write-up rather than a Storymakers deck — useful as an example of data callouts, not of narrative architecture, opening hooks, or closing recommendations.",
    "reviewedAt": "2026-04-24 17:10:13+00",
    "slidesSeen": 18,
    "suggestions": [
      "Rewrite the cover and p.3 to lead with the headline finding (e.g. 'UK retailers rank cyber as today's top risk but are unprepared for ESG risks rising fastest over the next 5 years') so the answer arrives before the framework",
      "Replace 'A final snapshot' (p.16) with an explicit recommendation slide listing the four resilience moves, each tied to a pillar of the RRF introduced on p.6",
      "Convert repeated section-name titles on pp.7, 9, 11 into declarative action titles that state the insight of each chart (e.g. p.11 → 'Tech investment leads today's resilience agenda, cited by 60.2% of retailers')",
      "Build out Section 3 with one slide per strategy so the 'four key areas' promised on p.14 are actually delivered before the close"
    ],
    "closingScore": 50,
    "openingScore": 55,
    "topStrengths": [
      "Figure-level action titles on pp.10 and 12 carry insights, not just topic labels",
      "Clear three-section spine (Evolution → Understanding → Strategies) signalled by dividers on pp.4, 5, 14",
      "Quantified callouts throughout the analytical middle (70% cyber, 60.2% tech priority, 57.0%, 40.9%) anchor the data story"
    ],
    "topWeaknesses": [
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          "whenToUse": "When the deck makes a recommendation, decision, or argues a position; when defining the top of a pyramid before structuring supports; when an SCQA opening needs an Answer; when stripping topic-style titles in favour of action titles.",
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          "whyItWorks": "Forces the writer to commit to a position before structuring the case — exposes muddled thinking that hides safely inside topic-style headings. Gives busy readers the answer in the first cognitive beat and enables progressive disclosure of the supporting case.",
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          "narrativePurpose": "Anchor the document in one defensible claim with a working verb, so the audience knows the answer before they read the proof and the entire structure ladders up to it."
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        {
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            "name": "SCQA Framework",
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            "canonId": "019dd956-7bcb-763f-bdf6-1dfedf3bd36c",
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            "description": "Situation, Complication, Question, Answer - structured problem framing",
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            "categoryName": "Block",
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          "agents": [
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          ],
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          "evidence": "Deck-level SCQA: situation (UK retail), complication (resilience challenged), question (how resilient?), answer (RRF)",
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          "extraction": {
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            "name": "Information Gap Theory",
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            "bestFor": null,
            "canonId": "019dd956-a856-765e-88bc-f703bdfec762",
            "version": 1,
            "bodyDocId": null,
            "description": "Curiosity arises from gap between what we know and want to know",
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            "categoryName": "Loop",
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          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
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          "matchId": "019dd95a-196f-705e-9a4b-00e609651b83",
          "evidence": "Loop 1 opens curiosity gap before framework reveal on p6",
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          "confidence": 70,
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        {
          "tool": {
            "name": "Tension Management",
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            "bestFor": null,
            "canonId": "019dd956-9bd5-70ed-a5d2-1ce45853c248",
            "version": 1,
            "bodyDocId": null,
            "description": "Planning emotional peaks and valleys throughout the narrative",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
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          "matchId": "019dd95a-196f-705e-9a4b-041bd08c3e2f",
          "evidence": "Builds toward Figure 1 reveal across p3-6",
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          "confidence": 60,
          "extraction": {
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        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-196f-705e-9a4a-fd1405a6436f",
          "evidence": "Title 'The big picture' names topic but conveys limited insight",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 50,
          "extraction": {
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            "model": "claude-legacy",
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            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
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          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
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          "matchId": "dab73fd5-561a-43e2-a2db-098dec3f40d1",
          "evidence": "The slide mentions the target audience, retail leaders in the UK.",
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          "confidence": 0.7,
          "extraction": {
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        },
        {
          "tool": {
            "name": "Core Message Extraction",
            "slug": "core-message-extraction",
            "status": "active",
            "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
            "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
            "version": 1,
            "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
            "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
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            "categoryName": "Slide",
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          },
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          "layer": "slide",
          "agents": [
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          ],
          "matchId": "019dd95a-196f-705e-9a4a-f90509ae347c",
          "evidence": "Callout crystallises the framing question driving the report",
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          "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "confidence": 75,
          "extraction": {
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            "model": "claude-legacy",
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            "promptVersion": null
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          "pageNumber": 3,
          "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
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          "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
        },
        {
          "tool": {
            "name": "Executive summary",
            "slug": "executive-summary",
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            "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
            "version": 1,
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            "description": "A condensed view of the entire argument on a single slide / block.",
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          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "9dc25671-d773-43f4-b9c2-00e7df6329dc",
          "evidence": "The slide contains a summary of the report with key points.",
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          "confidence": 0.9,
          "extraction": {
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      ],
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      "arcBeats": [
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          "arc": {
            "name": "The Consultant's Gambit",
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            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
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            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
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            "version": 1,
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          "evidence": "Cover, TOC, big picture, evolution of resilience, understanding resilience",
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            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
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          "matchConfidence": 70
        },
        {
          "to": 13,
          "arc": {
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            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
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      ],
      "loops": [
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          "evidence": "p3 poses 'How resilient is your business?', p4-5 build importance and threat examples, p6 reveals Figure 1 RRF pillars.",
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        "notes": "The slide uses a split-layout with a yellow sidebar for key insights and a white main body for context.",
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      "from": 7,
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      "label": "Problem & Complication",
      "description": "Risk landscape framing - 70% cite cyber threats top concern"
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      "description": "Figure 1: Retail Resilience Framework (RRF) with seven pillars introduced (deck places it before problem)"
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