{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5e88-73ef-bd5b-00929d11a886", "slug": "ab253afb16771f06", "title": "529 cpe", "subtitle": "J.P. Morgan", "author": "J.P. Morgan", "pageCount": 45, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.308, "document": { "id": "019dd923-5e88-73ef-bd5b-00929d11a886", "slug": "ab253afb16771f06", "title": "529 cpe", "rawTitle": "529 cpe", "authorId": "JPMorgan", "authorName": "J.P. Morgan", "authorDisplay": "J.P. 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not just college'", "Replace p.45 product pitch as the closer with a recommendation/next-steps slide ('Open a 529 within 30 days, automate $X/month, revisit at age 13'), and move the brand page into the appendix" ], "closingScore": 35, "openingScore": 70, "topStrengths": [ "Strong quantified hooks in callouts throughout (e.g. p.4 $177,000, p.7 914%, p.18 $1.7T missed opportunity) — every key slide carries a number that argues a point", "Clean S→C→A pillar logic from p.4 through p.29 (cost problem → aid gap → 529 solution → tax math), giving the analytical core a coherent build", "Effective use of comparison tables late (p.38-40) to differentiate 529 vs. alternatives, which is exactly the right tool for a 'choose this vehicle' argument" ], "topWeaknesses": [ "No closing recommendation slide — the deck ends on disclosures (p.43-44) and a branded product page (p.45), with no 'so what should you do Monday' synthesis", "Missing section dividers means the four implicit acts (problem / aid / 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Chart assumes $7,500 rollovers at ages 23-26 and $5,000 at age 27, with 6% annual returns...", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:54:05.539+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bee09b33-15d4-4e93-bfa8-7f26f93cf207", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.2, "x": 0.48, "y": 0.056 }, "kind": "list", "text": "How much can be rolled over? $7,500 annual maximum per beneficiary ($8,600 if age 50 or older), $35,000 lifetime maximum per beneficiary.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:54:05.539+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "801f274a-257d-4e65-bc40-25b8352aaf8a", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.25, "x": 0.7, "y": 0.056 }, "kind": "list", "text": "When can rollovers occur? 15+ years after 529 account opened, Can't include 529 contributions or investment earnings within five years of rollover.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:54:05.539+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "860e96c8-a748-4c40-a558-3cb94a3918e2", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.2, "x": 0.25, "y": 0.056 }, "kind": "list", "text": "Who is eligible? No income limits, Roth IRA must be in same name as 529 beneficiary, Beneficiary's annual job earnings must equal or exceed rollover amount.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:54:05.539+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ef39565f-5290-45fa-9264-19d60cb72af1", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Retirement savings growth: $385,988", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 16:01:28+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-28aa-738e-a354-a80aa5a19f73", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.9, "x": 0.03, "y": 0.13 }, "kind": "title", "text": "Moving extra money to Roth IRAs extends tax benefits beyond college while easing concerns about overfunding 529 accounts.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:54:05.539+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a65314fc-bee7-4bd8-8cd7-ee7079aa4d51", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.5, "x": 0.03, "y": 0.07 }, "kind": "title", "text": "Making rollovers from 529 plans to Roth IRAs", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:54:05.539+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6aeac38a-4744-425e-8b97-f1b03c19e1d4", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 28, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 21, "name": "Evidence", "beatId": "09ed0643-9787-4b27-a352-54abbeb745a7", "matchId": "ae549648-a759-4aee-bd72-58ff1a317d81", "beatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). 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Morgan Asset Management. This hypothetical illustration assumes an annual investment return of 6%, compounded monthly...", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:54:05.752+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "93abc150-fb72-4ff9-8ee2-ff3cc767632b", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.12, "x": 0.85, "y": 0.92 }, "kind": "image", "text": "J.P. 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J.P. Morgan Asset Management. This illustration assumes that assets would have remained in a tax-advantaged retirement account...", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:22:14.87+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a79a5ced-bfe2-459d-869c-c0590e266ea0", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Lost retirement savings: $160,357", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": 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The diversified portfolio delivered higher returns than bonds, with lower volatility than stocks. 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Interest rates and annual limits apply to loans first disbursed between July 1, 2025, and June 30, 2026. 2. Annual limits apply to loans first disbursed between July 1, 2026, and June 30, 2027. 3. Dependent students whose parents are not eligible for a Direct PLUS Loan may be able to borrow more. 4. 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