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        "evidence": "Four distinct principles plus three distinct steps cover whole approach",
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        "evidence": "Figure 1 organized as three steps: Design > Detail > Define agile roadmap",
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        "confidence": 75,
        "extraction": {
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        "pageNumber": 6,
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      },
      {
        "tool": {
          "name": "The Rule of Three",
          "slug": "the-rule-of-three",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33",
          "version": 1,
          "bodyDocId": null,
          "description": "Ideas presented in threes are more memorable and satisfying",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-173f-7139-ab00-2ae631f019e2",
        "evidence": "Three bullets: data, pain points, root causes",
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        "confidence": 70,
        "extraction": {
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          "model": "claude-legacy",
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        "pageNumber": 7,
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      },
      {
        "tool": {
          "name": "Before-After-Bridge",
          "slug": "before-after-bridge",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8604-7188-883f-42370288ad05",
          "version": 1,
          "bodyDocId": null,
          "description": "Narrative structure: Paint the before, show the after, explain the bridge",
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          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-173f-7139-ab00-867beed03e38",
        "evidence": "Frames factory as the bridge from old CX to scalable+cost-efficient state",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.438368+00",
          "model": "claude-legacy",
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        "pageNumber": 13,
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      },
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
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        "agent": "Storyteller",
        "layer": "block",
        "agents": [
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        ],
        "matchId": "019dd95a-173f-7139-ab00-96ef10b8d8a1",
        "evidence": "Bain positioning line: 'sell outcomes, not projects'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 60,
        "extraction": {
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          "model": "claude-legacy",
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        },
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        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
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        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
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      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
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        ],
        "matchId": "019dd95a-173f-7139-aaff-f36ff14a16fe",
        "evidence": "All bullets use 'rather than' contrast (agile vs waterfall, 80% vs 100%)",
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        "priority": "Core",
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        "confidence": 82,
        "extraction": {
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      {
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          "name": "Causal Chain",
          "slug": "causal-chain",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9e98-7269-907b-8cf727e9499d",
          "version": 1,
          "bodyDocId": null,
          "description": "Showing how one event leads to another in sequence",
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          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-173f-7139-ab00-33118a5d4c58",
        "evidence": "Five stages flow sequentially through episode design",
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        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-04-29 13:07:33.438368+00",
          "model": "claude-legacy",
          "runId": null,
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        "pageNumber": 8,
        "whyItWorks": null,
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      {
        "tool": {
          "name": "Parallel Structure",
          "slug": "parallel-structure",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153",
          "version": 1,
          "bodyDocId": null,
          "description": "Using similar grammatical structure for related ideas",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-173f-7139-ab00-4a987a28b420",
        "evidence": "Five stages share parallel verb form: Immerse, Inspire, Ideate, Storyboard, Prototype",
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        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.438368+00",
          "model": "claude-legacy",
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        "pageNumber": 9,
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      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "4584f7bd-3823-47e3-80f3-0fb000beba2a",
        "evidence": "BUILDING A CUSTOMER EXPERIENCE FACTORY",
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        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:51:06.967023+00",
          "model": "or:meta-llama/llama-4-scout",
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        "pageNumber": 1,
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      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-173f-7139-aaff-e1fbfd18c64b",
        "evidence": "Big red title block dominates; subtitle and brand recede",
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        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.438368+00",
          "model": "claude-legacy",
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        "pageNumber": 1,
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      {
        "tool": {
          "name": "White Space (Negative Space)",
          "slug": "white-space-negative-space",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b6e3-72de-bd7e-8cc963390837",
          "version": 1,
          "bodyDocId": null,
          "description": "Using empty space to reduce cognitive load and create focus",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-173f-7139-aaff-e671e4a0c26a",
        "evidence": "Cover uses generous white space around title",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.438368+00",
          "model": "claude-legacy",
          "runId": null,
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        },
        "pageNumber": 1,
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      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019dd95a-173f-7139-aaff-ea9d728527c0",
        "evidence": "Title states the value prop: 'delivers... at unprecedented pace'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 90,
        "extraction": {
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          "model": "claude-legacy",
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        },
        "pageNumber": 3,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
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        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Executive summary",
          "slug": "executive-summary",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
          "version": 1,
          "bodyDocId": null,
          "description": "A condensed view of the entire argument on a single slide / block.",
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        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "fb60c7f3-9751-4015-90b5-efae117311a1",
        "evidence": "The Customer Experience Factory approach is the right approach for companies looking for a step change in customer experience and cost efficiency, not just marginal improvements.",
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        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:51:07.093993+00",
          "model": "or:meta-llama/llama-4-scout",
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        "pageNumber": 3,
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        "antipattern": null,
        "cardinality": "common",
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      {
        "tool": {
          "name": "So What? Test",
          "slug": "so-what-test",
          "status": "active",
          "bestFor": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
          "canonId": "019dd956-acd2-76f8-b59a-9bf15a89f10a",
          "version": 1,
          "bodyDocId": "fec04b06-b2f1-432b-a97b-916dc7563f64",
          "description": "The recursive editorial discipline of asking so-what of every slide, chart, and statement until the answer is an implication for the audience — that final answer becomes the slide's title; the chain becomes its body.",
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          "categoryName": "Slide",
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        "agent": "Architect",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019dd95a-173f-7139-aaff-ed24dbb7080b",
        "evidence": "Callout names who it's for: 'step change... not just marginal improvements'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
        "confidence": 85,
        "extraction": {
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          "model": "claude-legacy",
          "runId": null,
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        },
        "pageNumber": 3,
        "whyItWorks": "Solves the two failure modes of analytical communication at once: stopping at description (analyst-confidence problem) and leaving insight stranded in the analyst's head (translation problem). The recursion is what guarantees the implication makes it into ink.",
        "antipattern": "Stopping at the first tighter description (still a fact, not an implication), regressing past the audience's decision space into philosophy, smuggling the so-what into speaker notes, or re-using an implication aimed at a previous audience.",
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        "narrativePurpose": "Forces every analytical artefact to close the gap between fact and decision, so the reader holds the recommendation by reading titles alone rather than reconstructing the analyst's mental model from raw evidence."
      },
      {
        "tool": {
          "name": "SUCCESs Framework",
          "slug": "success-framework",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bafc-7383-81fa-0d5aefe153f6",
          "version": 1,
          "bodyDocId": null,
          "description": "Simple, Unexpected, Concrete, Credible, Emotional, Stories - making ideas stick",
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          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        "matchId": "cabd08c7-8317-4fb8-8b49-9ad50afe0a4f",
        "evidence": "A step change in customer experience and cost efficiency, not just marginal improvements; Solutions grounded in customer-centric design thinking; A systematic and repeatable approach; End-to-end ownership;",
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        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:51:07.137896+00",
          "model": "or:meta-llama/llama-4-scout",
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      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
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          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019dd95a-173f-7139-aaff-fe529f247c3a",
        "evidence": "Names specific levers and synergies",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:33.438368+00",
          "model": "claude-legacy",
          "runId": null,
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        "pageNumber": 4,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Problem Statement Canvas",
          "slug": "problem-statement-canvas",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
          "version": 1,
          "bodyDocId": null,
          "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
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        "matchId": "9e95efd9-d30d-41f6-9679-6ab29544a967",
        "evidence": "Customers demand simple, intuitive solutions.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:51:07.224357+00",
          "model": "or:meta-llama/llama-4-scout",
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        },
        "pageNumber": 4,
        "whyItWorks": null,
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        "cardinality": null,
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      },
      {
        "tool": {
          "name": "So What? Test",
          "slug": "so-what-test",
          "status": "active",
          "bestFor": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
          "canonId": "019dd956-acd2-76f8-b59a-9bf15a89f10a",
          "version": 1,
          "bodyDocId": "fec04b06-b2f1-432b-a97b-916dc7563f64",
          "description": "The recursive editorial discipline of asking so-what of every slide, chart, and statement until the answer is an implication for the audience — that final answer becomes the slide's title; the chain becomes its body.",
          "familyLabel": null,
          "categoryName": "Slide",
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        "agent": "Architect",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019dd95a-173f-7139-aaff-fb742dc9290f",
        "evidence": "Callout: 'Simplification and digitalization go hand in hand to deliver synergies'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.438368+00",
          "model": "claude-legacy",
          "runId": null,
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        },
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}