{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5e88-73ef-bd5a-82cf7b714f71",
  "slug": "bc4a0baabdc7f455",
  "title": "2023 global pe report   roadshow deck",
  "subtitle": "Bain",
  "author": "Bain",
  "pageCount": 16,
  "kind": "consulting-deck",
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "document": {
    "id": "019dd923-5e88-73ef-bd5a-82cf7b714f71",
    "slug": "bc4a0baabdc7f455",
    "title": "2023 global pe report   roadshow deck",
    "rawTitle": "2023 global pe report   roadshow deck",
    "authorId": "Bain",
    "authorName": "Bain",
    "authorDisplay": "Bain",
    "kind": {
      "slug": "consulting-deck",
      "label": "Consulting deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "2023-global-pe-report---roadshow-deck.pdf",
    "sourceUrl": null,
    "sourceDate": "2023-01-01 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-24 14:50:31+00",
    "status": "ready",
    "pageCount": 16,
    "orientation": "portrait",
    "aspectRatio": 0.773,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/bc4a0baabdc7f455",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 16,
    "pagesIndexed": 16,
    "pagesWithImages": 16,
    "pagesWithMetadata": 16,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 112,
    "chartCount": 4,
    "metricSlides": 0,
    "toolMatches": 56,
    "documentToolMatches": 0,
    "frameworkMatches": 7,
    "arcMatches": 1,
    "beatMatches": 5,
    "loopMatches": 4,
    "patternMatches": 0,
    "storymakersMatch": true,
    "scoreAvailable": true,
    "reviewAvailable": true,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
        "evidence": "Classic Bain report flow: cover/intro (1-4), opportunity/gap (5-8), solution playbook (9-13), survey proof (14-15), CTA (16).",
        "isPrimary": true,
        "confidence": 82,
        "extraction": {
          "at": "2026-04-29 13:07:28.977035+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      }
    ],
    "beats": [
      {
        "to": 5,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 1,
        "name": "Situation & Context",
        "beatId": "019dd95a-0702-74a3-87e4-f03435b1ba2b",
        "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
        "beatType": {
          "name": "Situation & Context",
          "slug": "consultants-gambit-situation-context",
          "status": "active",
          "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
          "version": 1,
          "description": null
        },
        "evidence": "Cover, About Bain PE, TOC, intro 'Perfect Storm', and 'Why PE Is Targeting Individuals' frame the topic.",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Setup",
          "slug": "setup",
          "status": "active",
          "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
          "version": 1,
          "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
        },
        "alignedBlockIds": null,
        "matchConfidence": 82
      },
      {
        "to": 8,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 6,
        "name": "Problem & Complication",
        "beatId": "019dd95a-0702-74a3-87e4-f5f359ae19c4",
        "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
        "beatType": {
          "name": "Problem & Complication",
          "slug": "consultants-gambit-problem-complication",
          "status": "active",
          "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
          "version": 1,
          "description": null
        },
        "evidence": "Three figures show 50%/16% mismatch, retail must grow faster, only 15% of >$100M cos public.",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 82
      },
      {
        "to": 13,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 9,
        "name": "Solution & Approach",
        "beatId": "019dd95a-0702-74a3-87e4-f87675da4e39",
        "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
        "beatType": {
          "name": "Solution & Approach",
          "slug": "consultants-gambit-solution-approach",
          "status": "active",
          "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
          "version": 1,
          "description": null
        },
        "evidence": "Focus broad middle, rule changes, liquidity products, and GTM plays matrix.",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 82
      },
      {
        "to": 15,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 14,
        "name": "Evidence & Proof",
        "beatId": "019dd95a-0702-74a3-87e4-feb83783d1b6",
        "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
        "beatType": {
          "name": "Evidence & Proof",
          "slug": "consultants-gambit-evidence-proof",
          "status": "active",
          "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
          "version": 1,
          "description": null
        },
        "evidence": "HNWI survey reveals brand identity gap with 'I don't know' word cloud.",
        "position": 4,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 82
      },
      {
        "to": 16,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 16,
        "name": "Impact & Next Steps",
        "beatId": "019dd95a-0702-74a3-87e5-008a947c8fdf",
        "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
        "beatType": {
          "name": "Impact & Next Steps",
          "slug": "consultants-gambit-impact-next-steps",
          "status": "active",
          "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655",
          "version": 1,
          "description": null
        },
        "evidence": "Closing call: 'time is now to start making choices about whether to get in the game'.",
        "position": 5,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 82
      }
    ],
    "loops": [
      {
        "to": 8,
        "from": 5,
        "loop": {
          "name": "04_tale_two_worlds",
          "slug": "04-tale-two-worlds",
          "status": "active",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "description": "Show the gap between two states to drive urgency or highlight opportunity",
          "familyLabel": null,
          "categoryName": "Comparison",
          "categorySlug": "comparison"
        },
        "matchId": "019dd95a-088c-724c-b310-8001c7f387b1",
        "evidence": "Sets retail's 50% wealth share against its 16% alternatives allocation, plus growth/public-market gaps.",
        "position": 1,
        "objective": "Quantify the gap between individuals' share of wealth and their share of alternatives AUM",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:29.689431+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 13,
        "from": 9,
        "loop": {
          "name": "47_quick_win_big_bet",
          "slug": "47-quick-win-big-bet",
          "status": "active",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "description": "Separate initiatives into immediate wins and longer-term strategic bets",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019dd95a-088c-724c-b310-851eea874e86",
        "evidence": "Key message, then liquidity-product Figure 4 and the six GTM plays in Figure 5.",
        "position": 2,
        "objective": "Lay out the retail playbook: structural innovations and go-to-market plays",
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:29.689431+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 15,
        "from": 14,
        "loop": {
          "name": "51_voice_of_customer",
          "slug": "51-voice-of-customer",
          "status": "active",
          "bestFor": "Product strategy, customer experience, market research",
          "canonId": "019dd956-7aaf-750b-950b-af0df38f5266",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "description": "Let customer quotes and feedback drive the narrative and validate the insight",
          "familyLabel": null,
          "categoryName": "Validation",
          "categorySlug": "validation"
        },
        "matchId": "019dd95a-088c-724c-b310-8b06ac66770c",
        "evidence": "Bain HNWI survey (n=418) word cloud where 'I don't know' dominates over PE firm names.",
        "position": 3,
        "objective": "Use HNWI survey verbatims to show alternatives firms have a brand-awareness problem",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:29.689431+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 16,
        "from": 16,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "019dd95a-088c-724c-b310-8c1700e4ce50",
        "evidence": "'Those opportunities won't last forever... The time is now to start making choices.'",
        "position": 4,
        "objective": "Press urgency that first-mover shelf space is filling and the moment to act is now",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:29.689431+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Hero's Journey",
          "slug": "heros-journey",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7d19-7549-a269-42f5d3c2d358",
          "version": 1,
          "bodyDocId": null,
          "description": "Simplified narrative arc positioning audience as hero on transformation journey",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-be86c03fcb20",
        "evidence": "Positions GP audience as hero entering the new retail-capital frontier.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 50,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-ff8a1be2da81",
        "evidence": "Crystallizes 'innovative fund structures + tech => barriers less onerous' as the POV.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-2c54cabdceeb",
        "evidence": "Decomposes each play across MECE attribute rows: Segments, Structure, Channel, IR model.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 55,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Loss Aversion",
          "slug": "loss-aversion",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9761-738f-8fd4-558a63ea744a",
          "version": 1,
          "bodyDocId": null,
          "description": "Losses are felt 2x more strongly than equivalent gains - frame stakes as potential loss",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-59804d6b18a9",
        "evidence": "Frames inaction as losing first-mover shelf space to early entrants.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Scarcity",
          "slug": "scarcity",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9610-7038-a580-6ef34d95f742",
          "version": 1,
          "bodyDocId": null,
          "description": "Limited availability increases perceived value - time limits and exclusivity",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-5641234e9195",
        "evidence": "'Each bank has room for 5-15 funds...shelf space filling...opportunities won't last forever'.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Deductive Reasoning",
          "slug": "deductive-reasoning",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-996b-72bb-baff-e1d9ff894091",
          "version": 1,
          "bodyDocId": null,
          "description": "Logical chain where each premise follows from previous (Premise 1 + 2 → Conclusion)",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-c04f94df7dc2",
        "evidence": "Opens loop 1 with a syllogism: huge wealth pool + tiny PE share => opportunity.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-d69d9116a85d",
        "evidence": "Private wealth tiers vs institutional tiers framed as opposing pairs.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "The Turn",
          "slug": "the-turn",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-a2b1-7787-8ff6-60ba7e50b814",
          "version": 1,
          "bodyDocId": null,
          "description": "Pivotal moment where perspective shifts or insight emerges",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-36f0bb20c21a",
        "evidence": "Pivots the chapter from playbook optimism to a candid reality check.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Emotional Appeal",
          "slug": "emotional-appeal",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
          "version": 1,
          "bodyDocId": null,
          "description": "Connecting to audience feelings rather than just logic",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-a767f48f9209",
        "evidence": "Ominous storm sky sets foreboding tone for a PE downturn report.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-9d77a46ab4c1",
        "evidence": "Cover image: stormy ocean visualizing the 'Perfect Storm' macro environment.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Picture Superiority Effect",
          "slug": "picture-superiority-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd",
          "version": 1,
          "bodyDocId": null,
          "description": "Pictures remembered 6x better than words - prioritize visuals over text",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-a344076024ca",
        "evidence": "Full-bleed dramatic photograph carrying the entire cover with minimal text.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Executive summary",
          "slug": "executive-summary",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
          "version": 1,
          "bodyDocId": null,
          "description": "A condensed view of the entire argument on a single slide / block.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "5301b994-cd53-4c91-b189-fb7bbbd93815",
        "evidence": "This slide is labeled as 'executive_summary' and contains a letter from the Chairman, Global Private Equity.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-17 03:20:19.915039+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-ae9a48f80f22",
        "evidence": "Storm/teapot weather metaphor for macro shock.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Opening Hooks",
          "slug": "opening-hooks",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186",
          "version": 1,
          "bodyDocId": null,
          "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-a94f1ebe8626",
        "evidence": "Title 'Perfect Storm or Tempest in a Teapot?' is a provocative question hook.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Story Moments",
          "slug": "story-moments",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-ae4e-768d-a18b-108e6cda511e",
          "version": 1,
          "bodyDocId": null,
          "description": "Design key emotional beats: The Shock, The Vision, The Proof, The Choice, The Call",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-b0891c7c709d",
        "evidence": "Callout: '75bp shot heard round the world... end of cheap debt.' = The Shock moment.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-b6b601b17c8a",
        "evidence": "Title 'Why Private Equity Is Targeting Individual Investors' states the chapter thesis.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "dcb8e9ae-feaa-49bb-8d08-ff34688fa1cc",
        "evidence": "This slide discusses individual investors and their role in private equity, indicating an audience definition.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:20:19.97748+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Persona",
          "slug": "audience-persona",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7fe3-74e9-88b8-be0bea34f219",
          "version": 1,
          "bodyDocId": null,
          "description": "Detailed fictional profile of typical audience member including goals, frustrations, and context",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "d1abb459-1ca7-4bf6-a242-1b5a309beaae",
        "evidence": "The slide mentions various types of investors, such as ultra-high-net-worth individuals, very-high-net-worth, and high-net-worth individuals.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:20:20.008641+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-b9709f1d58fd",
        "evidence": "Body opens with concrete numbers: '50% and 16%... $275T to $295T global AUM.'",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "2x2 matrix",
          "slug": "matrix-2x2",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
          "version": 1,
          "bodyDocId": null,
          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "cfa2e4c1-4a5c-4fa6-a383-92de4c378bf3",
        "evidence": "The slide features a stacked bar chart showing global wealth by investor type, which can be seen as a form of 2x2 matrix.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-17 03:20:20.07223+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-c5c147c8e7a6",
        "evidence": "Figure 1 title states the so-what: 'half of all global wealth but a much smaller share of private capital AUM'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 92,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-d013ad499a1a",
        "evidence": "Bracket annotations call out the totals on the right side of the bars.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-c8d7e218f866",
        "evidence": "Red bars highlight 'Alternatives allocation' against grey institutional/wealth bars.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Principle",
          "slug": "contrast-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
          "version": 1,
          "bodyDocId": null,
          "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-ce997079f7ec",
        "evidence": "Brackets label two cohorts ($140-150T private wealth vs $135-145T institutional) for comparison.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-d884dd0bfbde",
        "evidence": "Figure 2 title spells out the gap: 'expected to grow quickly, but it will have to grow faster still'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 92,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-e38ca92e04b1",
        "evidence": "Each bar labelled with $ value plus 2022-32 CAGR row underneath.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Small Multiples",
          "slug": "small-multiples",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
          "version": 1,
          "bodyDocId": null,
          "description": "Repeating similar charts for comparison across categories or time",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-dcb0ee957591",
        "evidence": "Three side-by-side 2022-vs-2032 bar pairs (All / Institutional / Private wealth).",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-e68d06cab516",
        "evidence": "Figure 3 title states the insight: 'Fewer than 15% of companies... are publicly held'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 92,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "67685806-47e8-40d3-98e8-c400a26f0395",
        "evidence": "The slide features a stacked bar chart showing the number of US companies with $100M or more in annual revenue.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:20:20.165667+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-ed5cb1fa56b4",
        "evidence": "Red = private companies, grey = public, creating instant private-vs-public read.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-eab55f18e404",
        "evidence": "Red 'Private' segments dominate the stacked bar making the 85% private share pop.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
          "version": 1,
          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-f1b9267854e5",
        "evidence": "Slide is one sentence quoting the chapter's commander's intent on focusing the broad middle.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
        "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
        "cardinality": null,
        "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
      },
      {
        "tool": {
          "name": "One Idea Rule",
          "slug": "one-idea-rule",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b0f0-7630-a2f5-bb38f9bd9c57",
          "version": 1,
          "bodyDocId": null,
          "description": "Each slide should communicate exactly one concept",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-f65256f9ac2e",
        "evidence": "Sparse layout: a single key-message statement, nothing else.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 90,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "White Space (Negative Space)",
          "slug": "white-space-negative-space",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b6e3-72de-bd7e-8cc963390837",
          "version": 1,
          "bodyDocId": null,
          "description": "Using empty space to reduce cognitive load and create focus",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6bd-fa1da3dcf2b2",
        "evidence": "Generous empty space around the lone callout sentence.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-014743e95d57",
        "evidence": "Dense body cites specific rule changes (40 Act, 401(k)) enabling retail access.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Credibility Transfer",
          "slug": "credibility-transfer",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
          "version": 1,
          "bodyDocId": null,
          "description": "Borrowing authority from trusted sources or vivid details",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-07cb430166ae",
        "evidence": "Cites regulators and named asset managers to validate momentum.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-093ca1aa45f3",
        "evidence": "Figure 4 title declares the finding: 'developed products...that provide some level of liquidity'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Gestalt Principles",
          "slug": "gestalt-principles",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3",
          "version": 1,
          "bodyDocId": null,
          "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer",
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-11a4d7b75e7f",
        "evidence": "Asset class icons + grouped rows use proximity/similarity to organize products.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Law of Similarity",
          "slug": "law-of-similarity",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
          "version": 1,
          "bodyDocId": null,
          "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-169b523b67a6",
        "evidence": "Consistent check / X icons make redemption-fee column scannable in one pass.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Small Multiples",
          "slug": "small-multiples",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
          "version": 1,
          "bodyDocId": null,
          "description": "Repeating similar charts for comparison across categories or time",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-0c45ad022ab7",
        "evidence": "Same five attribute columns repeated across four asset-class rows.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-1d309c7d4fec",
        "evidence": "Concrete details: 2% NAV cap, $4B University of California pledge, run-on-the-bank framing.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Story Moments",
          "slug": "story-moments",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-ae4e-768d-a18b-108e6cda511e",
          "version": 1,
          "bodyDocId": null,
          "description": "Design key emotional beats: The Shock, The Vision, The Proof, The Choice, The Call",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-19560148c8e0",
        "evidence": "Blackstone BREIT redemption episode used as cautionary case study.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-20523f4058de",
        "evidence": "Figure 5 title states the structure: 'targeting individual capital using a variety of go-to-market plays'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 90,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Gestalt Principles",
          "slug": "gestalt-principles",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3",
          "version": 1,
          "bodyDocId": null,
          "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer",
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-297ee9abac05",
        "evidence": "Icon + header + table cells visually grouped per play column.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-25eb7a3dc8ff",
        "evidence": "Six labelled column heads with icons sit above three attribute rows for easy scanning.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "a2328cd4-653f-4cd2-8638-b8442cf176ba",
        "evidence": "The slide discusses the challenges of reaching high-net-worth individuals and the importance of understanding the target audience.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-17 03:54:00.434264+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
          "version": 1,
          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-312814ad2200",
        "evidence": "Single callout admits PE 'lacks brand recognition and clear understanding among HNWIs'.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
        "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
        "cardinality": null,
        "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1640-705b-b6be-3aa2536b7b0a",
        "evidence": "Figure 6 title states the finding: 'most private capital firms float below the radar in terms of brand identity'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 92,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "602c08cd-1a5f-4bd3-9a9b-fb4d1b888eae",
        "evidence": "This suggests that even firms with established relationships among banks and advisers have hardly scratched the surface in terms of brand building.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:51:06.799733+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-41945f5cb2d7",
        "evidence": "Red used solely for the punchline answer; competitors all rendered in grey.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 90,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Emotional Appeal",
          "slug": "emotional-appeal",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
          "version": 1,
          "bodyDocId": null,
          "description": "Connecting to audience feelings rather than just logic",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-4fc83335a71b",
        "evidence": "Visual delivers a wince-inducing reality check for any PE GP in the room.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Market Segmentation Pyramid",
          "slug": "market-segmentation-pyramid",
          "status": "active",
          "bestFor": null,
          "canonId": "1c9f3543-c96f-4a5b-b4a4-9b2a412c0aaf",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "52439052-d1ac-4674-8350-1f78f2d49321",
        "evidence": "Pursuing individual capital may not be the right approach for every firm.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:51:06.841667+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Picture Superiority Effect",
          "slug": "picture-superiority-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd",
          "version": 1,
          "bodyDocId": null,
          "description": "Pictures remembered 6x better than words - prioritize visuals over text",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-46e8b9f59c85",
        "evidence": "Word-cloud visual carries the insight without a chart.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-4a831c6702f5",
        "evidence": "Type-size hierarchy ranks 'I don't know' > Fidelity > Schwab > Blackstone.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-1640-705b-b6be-3d46b57b692c",
        "evidence": "Giant red 'I don't know' overpowers grey firm names in the word cloud.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 95,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Closing Techniques",
          "slug": "closing-techniques",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51",
          "version": 1,
          "bodyDocId": null,
          "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1640-705b-b6be-50010d6736f1",
        "evidence": "Closes with a clear CTA: 'time is now to start making choices...how to position your firm to win'.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:33.186773+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "019dd95a-1d21-7467-a461-71da3b2ec04f",
        "evidence": "Two bracket-grouped investor cohorts compared on alternatives share, 0-100% scale.",
        "framework": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:34.940444+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "frameworkName": "Stacked Bar Comparison (Wealth vs Alternatives Allocation)"
      },
      {
        "matchId": "019dd95a-1d21-7467-a461-74e419fd20d5",
        "evidence": "2022 vs 2032 bars across three investor segments with CAGR row underneath.",
        "framework": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:34.940444+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "Paired Bar Chart with CAGR"
      },
      {
        "matchId": "019dd95a-1d21-7467-a461-7a85c319076e",
        "evidence": "Single bar split by revenue band and ownership type, 0-100% axis labelled '~21K' total.",
        "framework": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:34.940444+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "frameworkName": "100% Stacked Bar (Public vs Private Companies)"
      },
      {
        "matchId": "019dd95a-1d21-7467-a461-7e6ff72e2d71",
        "evidence": "Rows = Real estate / Alt credit / PE / Infra; cols = valuation, repurchase freq/fee/limit.",
        "framework": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:34.940444+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "frameworkName": "Liquidity Feature Matrix (Asset Class x Liquidity Attribute)"
      },
      {
        "matchId": "a2b2f5f4-a6d2-40db-aea4-893218233c36",
        "evidence": "The slide uses a structured matrix to compare different strategic options.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 17:56:32.255+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "frameworkName": "comparison_table"
      },
      {
        "matchId": "019dd95a-1d21-7467-a461-807db6bb8dd8",
        "evidence": "Six labelled GTM plays as columns; rows: Segments, Structure, Channel, IR coverage model.",
        "framework": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:34.940444+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "frameworkName": "Go-to-Market Play Matrix (6 plays x 4 attributes)"
      },
      {
        "matchId": "019dd95a-1d21-7467-a461-859c64759327",
        "evidence": "Survey verbatims sized by mention frequency, n=418 HNWIs, Bain HNWI Survey Dec 2022.",
        "framework": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-29 13:07:34.940444+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "frameworkName": "Word Cloud (Unaided Brand Awareness Survey)"
      }
    ],
    "patterns": []
  },
  "storymakers": {
    "model": "claude-cli-sonnet-4.6",
    "backend": null,
    "rawJson": {
      "arc": {
        "id": 1,
        "slug": "consultants-gambit",
        "beats": [
          {
            "name": "Situation & Context",
            "end_page": 5,
            "evidence": "Cover, About Bain PE, TOC, intro 'Perfect Storm', and 'Why PE Is Targeting Individuals' frame the topic.",
            "position": 1,
            "start_page": 1
          },
          {
            "name": "Problem & Complication",
            "end_page": 8,
            "evidence": "Three figures show 50%/16% mismatch, retail must grow faster, only 15% of >$100M cos public.",
            "position": 2,
            "start_page": 6
          },
          {
            "name": "Solution & Approach",
            "end_page": 13,
            "evidence": "Focus broad middle, rule changes, liquidity products, and GTM plays matrix.",
            "position": 3,
            "start_page": 9
          },
          {
            "name": "Evidence & Proof",
            "end_page": 15,
            "evidence": "HNWI survey reveals brand identity gap with 'I don't know' word cloud.",
            "position": 4,
            "start_page": 14
          },
          {
            "name": "Impact & Next Steps",
            "end_page": 16,
            "evidence": "Closing call: 'time is now to start making choices about whether to get in the game'.",
            "position": 5,
            "start_page": 16
          }
        ],
        "evidence": "Classic Bain report flow: cover/intro (1-4), opportunity/gap (5-8), solution playbook (9-13), survey proof (14-15), CTA (16).",
        "confidence": 82
      },
      "loops": [
        {
          "id": 4,
          "slug": "04-tale-two-worlds",
          "end_page": 8,
          "evidence": "Sets retail's 50% wealth share against its 16% alternatives allocation, plus growth/public-market gaps.",
          "position": 1,
          "objective": "Quantify the gap between individuals' share of wealth and their share of alternatives AUM",
          "confidence": 80,
          "start_page": 5
        },
        {
          "id": 47,
          "slug": "47-quick-win-big-bet",
          "end_page": 13,
          "evidence": "Key message, then liquidity-product Figure 4 and the six GTM plays in Figure 5.",
          "position": 2,
          "objective": "Lay out the retail playbook: structural innovations and go-to-market plays",
          "confidence": 60,
          "start_page": 9
        },
        {
          "id": 51,
          "slug": "51-voice-of-customer",
          "end_page": 15,
          "evidence": "Bain HNWI survey (n=418) word cloud where 'I don't know' dominates over PE firm names.",
          "position": 3,
          "objective": "Use HNWI survey verbatims to show alternatives firms have a brand-awareness problem",
          "confidence": 85,
          "start_page": 14
        },
        {
          "id": 27,
          "slug": "27-cost-of-inaction",
          "end_page": 16,
          "evidence": "'Those opportunities won't last forever... The time is now to start making choices.'",
          "position": 4,
          "objective": "Press urgency that first-mover shelf space is filling and the moment to act is now",
          "confidence": 78,
          "start_page": 16
        }
      ],
      "slide_tools": [
        {
          "tools": [
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "Cover image: stormy ocean visualizing the 'Perfect Storm' macro environment.",
              "confidence": 88
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Full-bleed dramatic photograph carrying the entire cover with minimal text.",
              "confidence": 80
            },
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Ominous storm sky sets foreboding tone for a PE downturn report.",
              "confidence": 70
            }
          ],
          "page_number": 1
        },
        {
          "tools": [
            {
              "id": 123,
              "slug": "opening-hooks",
              "layer": "Slide",
              "evidence": "Title 'Perfect Storm or Tempest in a Teapot?' is a provocative question hook.",
              "confidence": 88
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "Storm/teapot weather metaphor for macro shock.",
              "confidence": 85
            },
            {
              "id": 122,
              "slug": "story-moments",
              "layer": "Slide",
              "evidence": "Callout: '75bp shot heard round the world... end of cheap debt.' = The Shock moment.",
              "confidence": 70
            }
          ],
          "page_number": 4
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title 'Why Private Equity Is Targeting Individual Investors' states the chapter thesis.",
              "confidence": 85
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Body opens with concrete numbers: '50% and 16%... $275T to $295T global AUM.'",
              "confidence": 78
            },
            {
              "id": 4,
              "slug": "heros-journey",
              "layer": "Block",
              "evidence": "Positions GP audience as hero entering the new retail-capital frontier.",
              "confidence": 50
            },
            {
              "id": 73,
              "slug": "deductive-reasoning",
              "layer": "Loop",
              "evidence": "Opens loop 1 with a syllogism: huge wealth pool + tiny PE share => opportunity.",
              "confidence": 70
            }
          ],
          "page_number": 5
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Figure 1 title states the so-what: 'half of all global wealth but a much smaller share of private capital AUM'.",
              "confidence": 92
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Red bars highlight 'Alternatives allocation' against grey institutional/wealth bars.",
              "confidence": 85
            },
            {
              "id": 159,
              "slug": "contrast-principle",
              "layer": "Slide",
              "evidence": "Brackets label two cohorts ($140-150T private wealth vs $135-145T institutional) for comparison.",
              "confidence": 80
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Bracket annotations call out the totals on the right side of the bars.",
              "confidence": 75
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Private wealth tiers vs institutional tiers framed as opposing pairs.",
              "confidence": 80
            }
          ],
          "page_number": 6
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Figure 2 title spells out the gap: 'expected to grow quickly, but it will have to grow faster still'.",
              "confidence": 92
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Three side-by-side 2022-vs-2032 bar pairs (All / Institutional / Private wealth).",
              "confidence": 85
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Each bar labelled with $ value plus 2022-32 CAGR row underneath.",
              "confidence": 88
            },
            {
              "id": 39,
              "slug": "benchmark-gap",
              "layer": "Slide",
              "evidence": "Compares industry growth (9%) against double-digit aspiration to expose the gap.",
              "confidence": 65
            }
          ],
          "page_number": 7
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Figure 3 title states the insight: 'Fewer than 15% of companies... are publicly held'.",
              "confidence": 92
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Red 'Private' segments dominate the stacked bar making the 85% private share pop.",
              "confidence": 80
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Red = private companies, grey = public, creating instant private-vs-public read.",
              "confidence": 85
            }
          ],
          "page_number": 8
        },
        {
          "tools": [
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "Slide is one sentence quoting the chapter's commander's intent on focusing the broad middle.",
              "confidence": 88
            },
            {
              "id": 128,
              "slug": "one-idea-rule",
              "layer": "Slide",
              "evidence": "Sparse layout: a single key-message statement, nothing else.",
              "confidence": 90
            },
            {
              "id": 141,
              "slug": "white-space-negative-space",
              "layer": "Slide",
              "evidence": "Generous empty space around the lone callout sentence.",
              "confidence": 80
            },
            {
              "id": 6,
              "slug": "big-idea-formula",
              "layer": "Block",
              "evidence": "Crystallizes 'innovative fund structures + tech => barriers less onerous' as the POV.",
              "confidence": 60
            }
          ],
          "page_number": 9
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Dense body cites specific rule changes (40 Act, 401(k)) enabling retail access.",
              "confidence": 70
            },
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "Cites regulators and named asset managers to validate momentum.",
              "confidence": 60
            }
          ],
          "page_number": 10
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Figure 4 title declares the finding: 'developed products...that provide some level of liquidity'.",
              "confidence": 88
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Same five attribute columns repeated across four asset-class rows.",
              "confidence": 75
            },
            {
              "id": 131,
              "slug": "gestalt-principles",
              "layer": "Slide",
              "evidence": "Asset class icons + grouped rows use proximity/similarity to organize products.",
              "confidence": 70
            },
            {
              "id": 161,
              "slug": "law-of-similarity",
              "layer": "Slide",
              "evidence": "Consistent check / X icons make redemption-fee column scannable in one pass.",
              "confidence": 70
            }
          ],
          "page_number": 11
        },
        {
          "tools": [
            {
              "id": 122,
              "slug": "story-moments",
              "layer": "Slide",
              "evidence": "Blackstone BREIT redemption episode used as cautionary case study.",
              "confidence": 65
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Concrete details: 2% NAV cap, $4B University of California pledge, run-on-the-bank framing.",
              "confidence": 70
            }
          ],
          "page_number": 12
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Figure 5 title states the structure: 'targeting individual capital using a variety of go-to-market plays'.",
              "confidence": 90
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Six labelled column heads with icons sit above three attribute rows for easy scanning.",
              "confidence": 78
            },
            {
              "id": 131,
              "slug": "gestalt-principles",
              "layer": "Slide",
              "evidence": "Icon + header + table cells visually grouped per play column.",
              "confidence": 72
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Decomposes each play across MECE attribute rows: Segments, Structure, Channel, IR model.",
              "confidence": 55
            }
          ],
          "page_number": 13
        },
        {
          "tools": [
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "Single callout admits PE 'lacks brand recognition and clear understanding among HNWIs'.",
              "confidence": 80
            },
            {
              "id": 96,
              "slug": "the-turn",
              "layer": "Loop",
              "evidence": "Pivots the chapter from playbook optimism to a candid reality check.",
              "confidence": 70
            }
          ],
          "page_number": 14
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Figure 6 title states the finding: 'most private capital firms float below the radar in terms of brand identity'.",
              "confidence": 92
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Giant red 'I don't know' overpowers grey firm names in the word cloud.",
              "confidence": 95
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Red used solely for the punchline answer; competitors all rendered in grey.",
              "confidence": 90
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Word-cloud visual carries the insight without a chart.",
              "confidence": 85
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Type-size hierarchy ranks 'I don't know' > Fidelity > Schwab > Blackstone.",
              "confidence": 80
            },
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Visual delivers a wince-inducing reality check for any PE GP in the room.",
              "confidence": 70
            }
          ],
          "page_number": 15
        },
        {
          "tools": [
            {
              "id": 124,
              "slug": "closing-techniques",
              "layer": "Slide",
              "evidence": "Closes with a clear CTA: 'time is now to start making choices...how to position your firm to win'.",
              "confidence": 88
            },
            {
              "id": 65,
              "slug": "scarcity",
              "layer": "Block",
              "evidence": "'Each bank has room for 5-15 funds...shelf space filling...opportunities won't last forever'.",
              "confidence": 80
            },
            {
              "id": 68,
              "slug": "loss-aversion",
              "layer": "Block",
              "evidence": "Frames inaction as losing first-mover shelf space to early entrants.",
              "confidence": 70
            }
          ],
          "page_number": 16
        }
      ],
      "slides_seen": 16,
      "deck_summary": "A long-form Bain report repurposed as a roadshow deck: clean Consultant's Gambit arc with strong action-titled exhibits and a memorable 'I don't know' word-cloud climax, but the report-page format (body text + one figure each) means most pages aren't designed as standalone slides.",
      "secondary_arcs": [],
      "images_inspected": 8,
      "slide_frameworks": [
        {
          "frameworks": [
            {
              "name": "Stacked Bar Comparison (Wealth vs Alternatives Allocation)",
              "slug": "wealth-vs-alts-allocation",
              "evidence": "Two bracket-grouped investor cohorts compared on alternatives share, 0-100% scale.",
              "confidence": 70
            }
          ],
          "page_number": 6
        },
        {
          "frameworks": [
            {
              "name": "Paired Bar Chart with CAGR",
              "slug": "paired-bar-cagr",
              "evidence": "2022 vs 2032 bars across three investor segments with CAGR row underneath.",
              "confidence": 65
            }
          ],
          "page_number": 7
        },
        {
          "frameworks": [
            {
              "name": "100% Stacked Bar (Public vs Private Companies)",
              "slug": "stacked-bar-public-private",
              "evidence": "Single bar split by revenue band and ownership type, 0-100% axis labelled '~21K' total.",
              "confidence": 70
            }
          ],
          "page_number": 8
        },
        {
          "frameworks": [
            {
              "name": "Liquidity Feature Matrix (Asset Class x Liquidity Attribute)",
              "slug": "liquidity-feature-matrix",
              "evidence": "Rows = Real estate / Alt credit / PE / Infra; cols = valuation, repurchase freq/fee/limit.",
              "confidence": 78
            }
          ],
          "page_number": 11
        },
        {
          "frameworks": [
            {
              "name": "Go-to-Market Play Matrix (6 plays x 4 attributes)",
              "slug": "gtm-play-matrix",
              "evidence": "Six labelled GTM plays as columns; rows: Segments, Structure, Channel, IR coverage model.",
              "confidence": 85
            }
          ],
          "page_number": 13
        },
        {
          "frameworks": [
            {
              "name": "Word Cloud (Unaided Brand Awareness Survey)",
              "slug": "word-cloud-brand-awareness",
              "evidence": "Survey verbatims sized by mention frequency, n=418 HNWIs, Bain HNWI Survey Dec 2022.",
              "confidence": 85
            }
          ],
          "page_number": 15
        }
      ]
    },
    "matchedAt": "2026-04-26 20:53:21+00",
    "slidesSeen": 16,
    "deckSummary": "A long-form Bain report repurposed as a roadshow deck: clean Consultant's Gambit arc with strong action-titled exhibits and a memorable 'I don't know' word-cloud climax, but the report-page format (body text + one figure each) means most pages aren't designed as standalone slides.",
    "imagesInspected": 8,
    "extractionSeconds": 251.80603
  },
  "score": {
    "backend": "codex",
    "scoredAt": "2026-05-02 13:16:22.265+00",
    "subScores": {
      "scqa_arc": 70,
      "action_titles": 62,
      "mece_structure": 66,
      "closing_strength": 64,
      "evidence_quality": 80,
      "clarity_of_thesis": 68,
      "production_quality": 71,
      "visual_storytelling": 73
    },
    "totalScore": 69,
    "coveragePct": 100,
    "explanations": {
      "scqa_arc": "Slides 5-8 establish the situation and growth opportunity, slides 9-15 develop complications and requirements, and slide 16 gives an answer, though the flow remains closer to a report narrative than a tightly managed SCQA arc.",
      "action_titles": "Several data slides use insight-bearing titles, but many narrative slides keep generic report labels; example: slide 7, \"Retail capital is expected to grow quickly, but it will have to grow faster still to meet industry growth aspirations.\"",
      "mece_structure": "The deck broadly separates opportunity, enablers, liquidity, go-to-market plays, and brand/distribution barriers, but these themes overlap and are not presented as an explicit exhaustive decision structure.",
      "closing_strength": "Slide 16 provides a clear urgency statement to make choices and position to win, but it stops short of a concrete recommendation, roadmap, or next-step sequence.",
      "evidence_quality": "Most major claims are backed by quantified charts, survey evidence, examples, or precedents, including slides 6, 7, 8, 11, 12, and 15.",
      "clarity_of_thesis": "The central thesis is identifiable by slide 5 as PE targeting individual investors because of untapped wealth and growth needs, but the first five slides state it mostly as a question and context rather than a crisp declarative argument.",
      "production_quality": "Bain-style consistency, footnotes, and structured figures are evident, but dense layouts, repeated generic titles, and long figure headlines reduce action-title density and scanability.",
      "visual_storytelling": "The deck uses appropriate charts, tables, case examples, and a survey word cloud on slides 6-15, but several slides are overcrowded or text-heavy, limiting message compression."
    },
    "slidesAnalyzed": 16
  },
  "review": {
    "backend": null,
    "verdict": "A solid thematic market-landscape deck with sharp data titles in the middle but a weak opening, four placeholder titles, and no real recommendation close — usable as a teaching example for data-driven action titles (p.6–8), not as a full Storymakers arc.",
    "reviewedAt": "2026-04-24 16:41:37+00",
    "slidesSeen": 16,
    "suggestions": [
      "Replace the four placeholder 'Global Private Equity Report 2023' titles on p.10/12/14/16 with declarative action titles that state the insight on each page",
      "Add an explicit closing recommendation slide: 3–5 moves GPs should make to capture retail capital, with priority/sequencing, replacing the vague 'time is now' close",
      "Promote the thesis to p.2 or p.3 (lead with the answer): e.g., 'Retail is the next $T of AUM — here's how to win it' before the about-Bain and TOC pages"
    ],
    "closingScore": 50,
    "openingScore": 55,
    "topStrengths": [
      "Strong data-led action titles on p.6, p.7, and p.8 that quantify the retail-alts gap",
      "Clear thematic thread: individual investors as the next growth vector (consistent across p.5–9)",
      "p.13 'Alternative asset managers are targeting individual capital using a variety of go-to-market plays' is a proper insight title setting up a framework"
    ],
    "topWeaknesses": [
      "Four slides (p.10, 12, 14, 16) reuse the report's cover title instead of carrying an action title — a major Storymakers violation",
      "No explicit recommendation or 'so what' slide at the close; p.16 ends with a rhetorical 'time is now' rather than a decision framework",
      "Opening buries the thesis: p.1–4 are cover/about/TOC/theme before any substantive claim lands on p.5",
      "No MECE section dividers; the flow from sizing → liquidity → GTM → brand reads as topic sequencing, not a structured argument"
    ],
    "narrativeScore": 58,
    "pillarCritique": "There are no true section dividers — the TOC on p.3 is the only structural signpost, and the slide sequence drifts from sizing → access mechanics → GTM plays → brand without MECE pillars calling out the logic.",
    "closingCritique": "The last five slides (p.12–16) end on a brand-recognition data point and a vague 'time is now to start making choices' line — there is no explicit recommendation slide, no next steps, and no memorable close beyond an exhortation.",
    "openingCritique": "Slides 1–4 are cover, about-Bain, TOC, and a themed title ('Perfect Storm or Tempest in a Teapot?') — it takes until p.5–6 to surface the thesis that individuals hold ~50% of AUM but a fraction of alts. The hook exists but the answer is buried behind front matter.",
    "extractionSeconds": 46.88064,
    "narrativeCritique": "The deck has a partial arc — setup (retail opportunity) and analysis (sizing, barriers, GTM plays) are present, but the resolution is weak: the closing slide nods at 'time is now' without a concrete recommendation, and the tension (why now, what's at risk) is never sharpened into a true complication.",
    "titleQualityScore": 68,
    "titleQualityCritique": "Some titles are genuinely declarative and insight-bearing (p.6 'Individual investors hold roughly half of all global wealth but account for a much smaller share…', p.8 'Fewer than 15% of companies… are publicly held'), but several slides fall back on the generic 'Global Private Equity Report 2023' wallpaper title (p.10, 12, 14, 16) which destroys the action-title discipline."
  },
  "activistThesis": null,
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/3MF7IHHdN2ynxPsOPhu9JwPd-8sQUch11SNNnP9CXJc/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iYzRhMGJhYWJkYzdmNDU1L3AwMDEuanBn",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 6,
        "componentCount": 3,
        "textChars": 47,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "photo",
          "headline_text",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:56:29.79+00",
          "seconds": 2.756,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/1",
        "deck": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-1",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.58,
            "y": 0.88
          },
          "kind": "image",
          "text": "BAIN & COMPANY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:29.79+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "72607da7-6699-43a3-915b-87ae76ce085e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:29.79+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "52d298a3-2b97-4896-9f8e-140d681a19a3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.8,
            "x": 0.1,
            "y": 0.75
          },
          "kind": "title",
          "text": "GLOBAL PRIVATE EQUITY REPORT 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:29.79+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4374065b-0fc3-462c-a8b4-65da8008f948",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Emotional Appeal",
            "slug": "emotional-appeal",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
            "version": 1,
            "bodyDocId": null,
            "description": "Connecting to audience feelings rather than just logic",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-a767f48f9209",
          "evidence": "Ominous storm sky sets foreboding tone for a PE downturn report.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-9d77a46ab4c1",
          "evidence": "Cover image: stormy ocean visualizing the 'Perfect Storm' macro environment.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Picture Superiority Effect",
            "slug": "picture-superiority-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd",
            "version": 1,
            "bodyDocId": null,
            "description": "Pictures remembered 6x better than words - prioritize visuals over text",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-a344076024ca",
          "evidence": "Full-bleed dramatic photograph carrying the entire cover with minimal text.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019dd95a-0702-74a3-87e4-f03435b1ba2b",
          "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "Cover, About Bain PE, TOC, intro 'Perfect Storm', and 'Why PE Is Targeting Individuals' frame the topic.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        }
      ],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/udvH1YoS1aUA-xHMHstkKbNrNxzP7mL4rQpXgoLC6Do/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iYzRhMGJhYWJkYzdmNDU1L3AwMDEuanBn",
      "imagePathAlt": "https://imgproxy.kitesheet.com/DH8CHObFL3I4pLq09agn_QXoKEXHNpfEE2516i0jPmU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iYzRhMGJhYWJkYzdmNDU1L3AwMDEucG5n",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/6MM9oxA-OYnz_eVZkZJi-sLk0R-2qvVe29wRgsmkwp0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iYzRhMGJhYWJkYzdmNDU1L3AwMDEucG5n"
    },
    {
      "page": 2,
      "type": "appendix",
      "title": "This is a standard corporate boilerplate slide often found in the appendix of consulting decks.",
      "function": "summarize",
      "rawType": "appendix",
      "block": null,
      "metadata": {
        "slideType": "appendix",
        "slideTypeCanon": {
          "name": "Appendix",
          "slug": "appendix",
          "status": "active",
          "canonId": "019de52d-0762-71f8-b564-89ab863301cc",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 59,
        "componentCount": 5,
        "textChars": 2542,
        "nDataPoints": 3,
        "notes": "This is a standard corporate boilerplate slide often found in the appendix of consulting decks.",
        "elementsJson": [
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:56:31.265+00",
          "seconds": 4.155,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/2",
        "deck": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-2",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.02,
            "w": 0.35,
            "x": 0.118,
            "y": 0.96
          },
          "kind": "disclaimer",
          "text": "Copyright © 2023 Bain & Company, Inc. All rights reserved.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.265+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e4d8af39-5c5d-4582-8890-889f5f5fdaa6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.76,
            "x": 0.118,
            "y": 0.31
          },
          "kind": "list",
          "text": "Deal generation. We work alongside investors to develop the right investment thesis and enhance deal flow by profiling industries, screening targets, and devising a plan to approach targets.\nDue diligence. We help support better deal decisions by performing integrated due diligence, assessing revenue growth and cost-reduction opportunities to determine a target's full potential, and providing a post-acquisition agenda.\nImmediate post-acquisition. After an acquisition, we support the pursuit of rapid returns by developing strategic blueprints for acquired companies, leading workshops that align management with strategic priorities, and directing focused initiatives.\nOngoing value addition. During the ownership phase, we help increase the value of portfolio companies by supporting revenue enhancement and cost-reduction initiatives and refreshing their value-creation plans.\nExit. We help ensure that investors maximize returns by preparing for exit, identifying the optimal exit strategy, preparing the selling documents, and prequalifying buyers.\nFirm strategy and operations. We help PE firms develop distinctive ways to achieve continued excellence by devising differentiated strategies, maximizing investment capabilities, developing sector specialization and intelligence, enhancing fund-raising, improving organizational design and decision making, and enlisting top talent.\nInstitutional investor strategy. We help institutional investors develop best-in-class investment programs across asset classes, including private equity, infrastructure, and real estate. Topics we address cover asset class allocation, portfolio construction and manager selection, governance and risk management, and organizational design and decision making. We also help institutional investors expand their participation in private equity, including through coinvestment and direct investing opportunities.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.265+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ff13e237-c419-4dbe-8e47-4a1d343c9127",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.76,
            "x": 0.118,
            "y": 0.175
          },
          "kind": "paragraph",
          "text": "Bain & Company is the leading consulting partner to the private equity (PE) industry and its stakeholders. PE consulting at Bain has grown eightfold over the past 15 years and now represents about one-third of the firm's global business. We maintain a global network of more than 2,000 experienced professionals serving PE clients. Our practice is more than triple the size of the next-largest consulting company serving PE firms.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.265+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a776228e-c92c-4380-9e33-f1b6a5246f8a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.25,
            "x": 0.118,
            "y": 0.87
          },
          "kind": "paragraph",
          "text": "Bain & Company, Inc.\n131 Dartmouth Street\nBoston, Massachusetts 02116 USA\nTel: +1 617 572 2000\nwww.bain.com",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.265+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cfd8e98d-e05a-4227-b30c-f84f3d2f34dd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.55,
            "x": 0.118,
            "y": 0.125
          },
          "kind": "title",
          "text": "About Bain & Company's Private Equity business",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.265+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2fbced49-a033-4705-bb43-98d35f747200",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019dd95a-0702-74a3-87e4-f03435b1ba2b",
          "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "Cover, About Bain PE, TOC, intro 'Perfect Storm', and 'Why PE Is Targeting Individuals' frame the topic.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "function": "front_matter",
      "rawType": "table_of_contents",
      "block": null,
      "metadata": {
        "slideType": "table_of_contents",
        "slideTypeCanon": {
          "name": "Table of contents",
          "slug": "table_of_contents",
          "status": "active",
          "canonId": "019de52d-0643-721b-9b85-69676bb85cf8",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 18,
        "componentCount": 2,
        "textChars": 402,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "numbered_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 21:22:14.127+00",
          "seconds": 4.283,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/3",
        "deck": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-3",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.405,
            "w": 0.764,
            "x": 0.118,
            "y": 0.198
          },
          "kind": "list",
          "text": "Perfect Storm or Tempest in a Teapot? ... 2\nPrivate Equity Outlook in 2023: Anatomy of a Slowdown ... 3\nInvestments ... 9\nExits ... 17\nFund-raising ... 20\nReturns ... 24\nA Private Equity Lens on the Energy Transition ... 30\nWeb3 Remains Highly Relevant for Private Equity ... 39\nWhy Private Equity Is Targeting Individual Investors ... 55\nSolving for Private Equity's Inflation Conundrum ... 67",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 21:22:14.127+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b33829ab-99ad-4283-9e06-6c3441c97c16",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.118,
            "x": 0.118,
            "y": 0.124
          },
          "kind": "title",
          "text": "Contents",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 21:22:14.127+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "92a253e6-2f4b-46e6-9afb-f44402e14e85",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019dd95a-0702-74a3-87e4-f03435b1ba2b",
          "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "Cover, About Bain PE, TOC, intro 'Perfect Storm', and 'Why PE Is Targeting Individuals' frame the topic.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 4,
      "type": "setup",
      "title": "This is a foreword/introductory letter from a consulting report.",
      "function": "summarize",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 41,
        "componentCount": 6,
        "textChars": 418,
        "nDataPoints": 0,
        "notes": "This is a foreword/introductory letter from a consulting report.",
        "elementsJson": [
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:56:30.695+00",
          "seconds": 3.258,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/4",
        "deck": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-4",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "The move to raise interest rates by 75 basis points, and then keep raising them, was a shot heard round the world, signifying the end of cheap debt in buyout markets.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:57:55+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e7a-1a62a2bf4dba",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.176,
            "x": 0.412,
            "y": 0.035
          },
          "kind": "image",
          "text": "BAIN & COMPANY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.695+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "65e7596a-fcc4-44b7-a940-e007df39dc5e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.25,
            "x": 0.118,
            "y": 0.67
          },
          "kind": "other",
          "text": "Hugh MacArthur, Chairman, Global Private Equity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Other",
              "slug": "other",
              "status": "active",
              "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d",
              "version": 1,
              "description": "Fallback when no canonical kind applies."
            },
            "tool": null,
            "subkind": {
              "name": "Unclassified",
              "slug": "unclassified",
              "status": "active",
              "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "unclassified",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.695+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f0386c4e-58b4-449c-9afb-a733ab8db068",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.764,
            "x": 0.118,
            "y": 0.185
          },
          "kind": "paragraph",
          "text": "Dear Colleague: It's easy to think of Dickens and A Tale of Two Cities when looking back on 2022... [full text of letter]",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.695+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "782ec082-da1a-429a-aa3c-46ee84b39319",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.425,
            "x": 0.118,
            "y": 0.123
          },
          "kind": "title",
          "text": "Perfect Storm or Tempest in a Teapot?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.695+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1a40a366-8df1-4bc1-9a07-281eea47dd0d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.015,
            "w": 0.236,
            "x": 0.382,
            "y": 0.075
          },
          "kind": "title",
          "text": "Global Private Equity Report 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.695+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "14325a4b-8200-4b18-865e-487093dc1ac8",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Executive summary",
            "slug": "executive-summary",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
            "version": 1,
            "bodyDocId": null,
            "description": "A condensed view of the entire argument on a single slide / block.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "5301b994-cd53-4c91-b189-fb7bbbd93815",
          "evidence": "This slide is labeled as 'executive_summary' and contains a letter from the Chairman, Global Private Equity.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-17 03:20:19.915039+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Metaphor & Analogy",
            "slug": "metaphor-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
            "version": 1,
            "bodyDocId": null,
            "description": "Making abstract concepts concrete through familiar comparisons",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-ae9a48f80f22",
          "evidence": "Storm/teapot weather metaphor for macro shock.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Opening Hooks",
            "slug": "opening-hooks",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186",
            "version": 1,
            "bodyDocId": null,
            "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-a94f1ebe8626",
          "evidence": "Title 'Perfect Storm or Tempest in a Teapot?' is a provocative question hook.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Story Moments",
            "slug": "story-moments",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-ae4e-768d-a18b-108e6cda511e",
            "version": 1,
            "bodyDocId": null,
            "description": "Design key emotional beats: The Shock, The Vision, The Proof, The Choice, The Call",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-b0891c7c709d",
          "evidence": "Callout: '75bp shot heard round the world... end of cheap debt.' = The Shock moment.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019dd95a-0702-74a3-87e4-f03435b1ba2b",
          "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "Cover, About Bain PE, TOC, intro 'Perfect Storm', and 'Why PE Is Targeting Individuals' frame the topic.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 5,
      "type": "setup",
      "title": "This appears to be a page from a published article or report, likely by BCG given the authors.",
      "function": "establish_context",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 87,
        "componentCount": 9,
        "textChars": 2115,
        "nDataPoints": 4,
        "notes": "This appears to be a page from a published article or report, likely by BCG given the authors.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:56:30.979+00",
          "seconds": 3.53,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/5",
        "deck": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-5",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Individual investors hold roughly 50% of the estimated $275 trillion to $295 trillion of global assets under management (AUM). Yet those same investors represent just 16% of AUM held by alternative investment funds.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:57:55+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e79-fe33469f4725",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "AUM: 50%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:57:55+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e7a-016e7e521d42",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.76,
            "x": 0.118,
            "y": 0.765
          },
          "kind": "paragraph",
          "text": "There is strong motivation on all sides to push the ball forward. Many of the largest alternative managers have launched funds providing high-net-worth individuals access to various alternative asset classes. Banks and advisers are exploring ways to add more alternative offerings for clients. And the fintech ecosystem is fast developing tools and solutions that could streamline distribution and make it more affordable.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.979+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "356df8ad-9308-4281-9948-08655710f3c5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.76,
            "x": 0.118,
            "y": 0.505
          },
          "kind": "paragraph",
          "text": "It’s hardly mysterious that private equity sees individual investors as the next great growth engine. The opportunity can be captured in two numbers: 50% and 16%. Individual investors hold roughly 50% of the estimated $275 trillion to $295 trillion of global assets under management (AUM). Yet those same investors represent just 16% of AUM held by alternative investment funds (see Figure 1).",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.979+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5dd0fede-34fd-46f1-b5f9-63714572f752",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.76,
            "x": 0.118,
            "y": 0.895
          },
          "kind": "paragraph",
          "text": "What’s clear amid the experimentation, however, is that there’s nothing easy about it. Fund managers, financial advisers, and individuals all face a steep learning curve in making these new channels work at scale. When Blackstone met with significant redemptions in two groundbreaking retail funds last year, it highlighted the complexity of managing a large group of investors with very different liquidity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.979+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "675ff6ef-e02f-4b85-a807-ea61135146ca",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.76,
            "x": 0.118,
            "y": 0.385
          },
          "kind": "paragraph",
          "text": "Retail investors account for half of all wealth globally. No wonder alternative funds have them in their sights.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.979+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "747eb17c-969f-484b-adee-640c615d1874",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.76,
            "x": 0.118,
            "y": 0.635
          },
          "kind": "paragraph",
          "text": "This vast, untapped market has become increasingly attractive to alternative asset managers seeking to sustain double-digit growth even as the industry matures. The reverse is also true: Wealthy individuals (not to mention their advisers) are increasingly drawn to alternative investments as they look for new diversification options and better returns than they can get in the traditional markets for public equity and debt.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.979+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8ac3ddd8-c65d-4d84-b7cb-837435951c5f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.76,
            "x": 0.118,
            "y": 0.445
          },
          "kind": "paragraph",
          "text": "By Or Skolnik, Markus Habbel, Brenda Rainey, Alexander De Mol, and Isar Ramaswami",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.979+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c4f7493f-69a5-4b5b-bf4e-765648063bdf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.65,
            "x": 0.118,
            "y": 0.295
          },
          "kind": "title",
          "text": "Why Private Equity Is Targeting Individual Investors",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.979+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f862440c-f484-418c-abd2-42fbe302128d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Hero's Journey",
            "slug": "heros-journey",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7d19-7549-a269-42f5d3c2d358",
            "version": 1,
            "bodyDocId": null,
            "description": "Simplified narrative arc positioning audience as hero on transformation journey",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-be86c03fcb20",
          "evidence": "Positions GP audience as hero entering the new retail-capital frontier.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 50,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Deductive Reasoning",
            "slug": "deductive-reasoning",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-996b-72bb-baff-e1d9ff894091",
            "version": 1,
            "bodyDocId": null,
            "description": "Logical chain where each premise follows from previous (Premise 1 + 2 → Conclusion)",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-c04f94df7dc2",
          "evidence": "Opens loop 1 with a syllogism: huge wealth pool + tiny PE share => opportunity.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-b6b601b17c8a",
          "evidence": "Title 'Why Private Equity Is Targeting Individual Investors' states the chapter thesis.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "dcb8e9ae-feaa-49bb-8d08-ff34688fa1cc",
          "evidence": "This slide discusses individual investors and their role in private equity, indicating an audience definition.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:19.97748+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Audience Persona",
            "slug": "audience-persona",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7fe3-74e9-88b8-be0bea34f219",
            "version": 1,
            "bodyDocId": null,
            "description": "Detailed fictional profile of typical audience member including goals, frustrations, and context",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "d1abb459-1ca7-4bf6-a242-1b5a309beaae",
          "evidence": "The slide mentions various types of investors, such as ultra-high-net-worth individuals, very-high-net-worth, and high-net-worth individuals.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:20.008641+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-b9709f1d58fd",
          "evidence": "Body opens with concrete numbers: '50% and 16%... $275T to $295T global AUM.'",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019dd95a-0702-74a3-87e4-f03435b1ba2b",
          "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "Cover, About Bain PE, TOC, intro 'Perfect Storm', and 'Why PE Is Targeting Individuals' frame the topic.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        }
      ],
      "loops": [
        {
          "to": 8,
          "from": 5,
          "loop": {
            "name": "04_tale_two_worlds",
            "slug": "04-tale-two-worlds",
            "status": "active",
            "bestFor": "Competitive analysis, benchmarking, case for change",
            "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
            "description": "Show the gap between two states to drive urgency or highlight opportunity",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-8001c7f387b1",
          "evidence": "Sets retail's 50% wealth share against its 16% alternatives allocation, plus growth/public-market gaps.",
          "position": 1,
          "objective": "Quantify the gap between individuals' share of wealth and their share of alternatives AUM",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "analysis",
      "title": "The chart shows a significant gap between the total wealth held by individuals and their current allocation to alternative investments compared to institutional",
      "function": "analyze_data",
      "rawType": "market_landscape",
      "block": null,
      "metadata": {
        "slideType": "market_landscape",
        "slideTypeCanon": {
          "name": "Market landscape",
          "slug": "market_landscape",
          "status": "active",
          "canonId": "019de52d-0b6d-75db-a946-9ac362e3afc2",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 71,
        "componentCount": 8,
        "textChars": 628,
        "nDataPoints": 12,
        "notes": "The chart shows a significant gap between the total wealth held by individuals and their current allocation to alternative investments compared to institutional investors.",
        "elementsJson": [
          "headline_text",
          "bar_chart_stacked",
          "paragraph",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:56:30.232+00",
          "seconds": 2.677,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/6",
        "deck": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-6",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Experience so far suggests the industry has yet to really crack the code on retail.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:57:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e7a-6c126a97a3aa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.32,
            "w": 0.78,
            "x": 0.11,
            "y": 0.17
          },
          "kind": "chart",
          "text": "Global wealth by investor type, 2022",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.232+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dc28aa9c-64e9-4a00-9aa9-fc5371e780f7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.56,
            "x": 0.22,
            "y": 0.45
          },
          "kind": "legend",
          "text": "Alternatives allocation; Other institutional allocation; Other private wealth allocation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.232+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ad7d48b1-7406-41af-b159-e88ee67ffde7",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Alternatives allocation: 50%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:57:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e7a-71bbc64309cd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.35,
            "x": 0.11,
            "y": 0.64
          },
          "kind": "paragraph",
          "text": "The growth (and diversification) imperative",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.232+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2861b297-8dc0-4261-86b0-e1c461ce0e37",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.78,
            "x": 0.11,
            "y": 0.68
          },
          "kind": "paragraph",
          "text": "To date, the largest fund managers have been leading the charge into retail markets because they have both the greatest need for new capital sources and the most resources to chase them...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.232+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "912b000d-80c6-4833-b4ba-39c84c01ff66",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.78,
            "x": 0.11,
            "y": 0.12
          },
          "kind": "title",
          "text": "Figure 1: Individual investors hold roughly half of all global wealth but account for a much smaller share of private capital AUM",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.232+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "59533d26-8c3e-43f5-9403-520a3416b1dc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.01,
            "w": 0.24,
            "x": 0.38,
            "y": 0.07
          },
          "kind": "title",
          "text": "Global Private Equity Report 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.232+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "328593ef-50a6-4f4a-9bd5-431280886c8e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Contrast Pairs",
            "slug": "contrast-pairs",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
            "version": 1,
            "bodyDocId": null,
            "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-d69d9116a85d",
          "evidence": "Private wealth tiers vs institutional tiers framed as opposing pairs.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "2x2 matrix",
            "slug": "matrix-2x2",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
            "version": 1,
            "bodyDocId": null,
            "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "cfa2e4c1-4a5c-4fa6-a383-92de4c378bf3",
          "evidence": "The slide features a stacked bar chart showing global wealth by investor type, which can be seen as a form of 2x2 matrix.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-17 03:20:20.07223+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-c5c147c8e7a6",
          "evidence": "Figure 1 title states the so-what: 'half of all global wealth but a much smaller share of private capital AUM'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 92,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-d013ad499a1a",
          "evidence": "Bracket annotations call out the totals on the right side of the bars.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-c8d7e218f866",
          "evidence": "Red bars highlight 'Alternatives allocation' against grey institutional/wealth bars.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Contrast Principle",
            "slug": "contrast-principle",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
            "version": 1,
            "bodyDocId": null,
            "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-ce997079f7ec",
          "evidence": "Brackets label two cohorts ($140-150T private wealth vs $135-145T institutional) for comparison.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019dd95a-1d21-7467-a461-71da3b2ec04f",
          "evidence": "Two bracket-grouped investor cohorts compared on alternatives share, 0-100% scale.",
          "framework": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:34.940444+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "frameworkName": "Stacked Bar Comparison (Wealth vs Alternatives Allocation)"
        }
      ],
      "arcBeats": [
        {
          "to": 8,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Problem & Complication",
          "beatId": "019dd95a-0702-74a3-87e4-f5f359ae19c4",
          "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "Three figures show 50%/16% mismatch, retail must grow faster, only 15% of >$100M cos public.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        }
      ],
      "loops": [
        {
          "to": 8,
          "from": 5,
          "loop": {
            "name": "04_tale_two_worlds",
            "slug": "04-tale-two-worlds",
            "status": "active",
            "bestFor": "Competitive analysis, benchmarking, case for change",
            "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
            "description": "Show the gap between two states to drive urgency or highlight opportunity",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-8001c7f387b1",
          "evidence": "Sets retail's 50% wealth share against its 16% alternatives allocation, plus growth/public-market gaps.",
          "position": 1,
          "objective": "Quantify the gap between individuals' share of wealth and their share of alternatives AUM",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "analysis",
      "title": "The slide highlights the strategic shift of private equity firms toward retail capital to meet growth targets.",
      "function": "analyze_data",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 80,
        "componentCount": 8,
        "textChars": 1228,
        "nDataPoints": 6,
        "notes": "The slide highlights the strategic shift of private equity firms toward retail capital to meet growth targets.",
        "elementsJson": [
          "headline_text",
          "bar_chart_grouped",
          "paragraph",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:56:30.862+00",
          "seconds": 3.177,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/7",
        "deck": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-7",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Consequently, the push to open access to more retail capital has become a high priority for some of the industry's largest funds, many of which have set explicit ambitions for boosting individual investor AUM.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:57:55+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e7a-4d9d52a88c65",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.764,
            "x": 0.118,
            "y": 0.17
          },
          "kind": "chart",
          "text": "Estimated global alternatives AUM by investor type",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.862+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "895855d9-321e-4485-af76-61ffcacbfc8b",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "AUM: $61T",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:57:55+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e7a-53a6dd4340e4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.764,
            "x": 0.118,
            "y": 0.75
          },
          "kind": "paragraph",
          "text": "Increased access to private equity is also drawing keen interest from individuals and their advisers. Not only are private equity's historically superior returns attractive (14% globally over the past 25 years vs. 7% for the MSCI World Index), but true diversification in the public markets has become harder to achieve over time.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.862+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "53d190cf-62b1-4829-a350-924883a09b72",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.764,
            "x": 0.118,
            "y": 0.55
          },
          "kind": "paragraph",
          "text": "Consequently, the push to open access to more retail capital has become a high priority for some of the industry's largest funds, many of which have set explicit ambitions for boosting individual investor AUM.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.862+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6e9a2f67-65ff-491d-a2d7-cdd92659f497",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.764,
            "x": 0.118,
            "y": 0.66
          },
          "kind": "paragraph",
          "text": "The question for the next tier is whether to follow suit. Many firms are reexamining their own growth and fund-raising ambitions—whether in relative or absolute terms—and asking if individual capital should play a role.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.862+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "97d302f3-2784-44e3-a9b4-9a1fcc5cc1ac",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.3,
            "x": 0.118,
            "y": 0.48
          },
          "kind": "source-note",
          "text": "Note: Column totals are rounded. Sources: Preqin; GlobalData; Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.862+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b1e6ffa0-b7f9-415d-8948-6609f9010834",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.764,
            "x": 0.118,
            "y": 0.122
          },
          "kind": "title",
          "text": "Figure 2: Retail capital is expected to grow quickly, but it will have to grow faster still to meet industry growth aspirations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.862+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f2e65de6-c88f-4083-9aad-66313d8b27f0",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-d884dd0bfbde",
          "evidence": "Figure 2 title spells out the gap: 'expected to grow quickly, but it will have to grow faster still'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 92,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-e38ca92e04b1",
          "evidence": "Each bar labelled with $ value plus 2022-32 CAGR row underneath.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Small Multiples",
            "slug": "small-multiples",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
            "version": 1,
            "bodyDocId": null,
            "description": "Repeating similar charts for comparison across categories or time",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-dcb0ee957591",
          "evidence": "Three side-by-side 2022-vs-2032 bar pairs (All / Institutional / Private wealth).",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019dd95a-1d21-7467-a461-74e419fd20d5",
          "evidence": "2022 vs 2032 bars across three investor segments with CAGR row underneath.",
          "framework": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:34.940444+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "Paired Bar Chart with CAGR"
        }
      ],
      "arcBeats": [
        {
          "to": 8,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Problem & Complication",
          "beatId": "019dd95a-0702-74a3-87e4-f5f359ae19c4",
          "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "Three figures show 50%/16% mismatch, retail must grow faster, only 15% of >$100M cos public.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        }
      ],
      "loops": [
        {
          "to": 8,
          "from": 5,
          "loop": {
            "name": "04_tale_two_worlds",
            "slug": "04-tale-two-worlds",
            "status": "active",
            "bestFor": "Competitive analysis, benchmarking, case for change",
            "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
            "description": "Show the gap between two states to drive urgency or highlight opportunity",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-8001c7f387b1",
          "evidence": "Sets retail's 50% wealth share against its 16% alternatives allocation, plus growth/public-market gaps.",
          "position": 1,
          "objective": "Quantify the gap between individuals' share of wealth and their share of alternatives AUM",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "analysis",
      "title": "The chart illustrates the dominance of private companies in the $100M+ revenue segment, supporting the argument for private equity exposure.",
      "function": "analyze_data",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 89,
        "componentCount": 10,
        "textChars": 1441,
        "nDataPoints": 6,
        "notes": "The chart illustrates the dominance of private companies in the $100M+ revenue segment, supporting the argument for private equity exposure.",
        "elementsJson": [
          "bar_chart_100pct",
          "paragraph",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:56:31.1+00",
          "seconds": 3.358,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/8",
        "deck": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-8",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Fewer than 15% of companies with revenue over $100 million are publicly held, giving public investors narrow exposure to the broader economy.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:57:55+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e7a-2cbcd2ca4cc8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.32,
            "w": 0.78,
            "x": 0.11,
            "y": 0.17
          },
          "kind": "chart",
          "text": "Number of US companies with $100M or more in annual revenue",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart (100%)",
              "slug": "bar-stacked-100pct",
              "status": "active",
              "canonId": "019de52c-ff14-71b8-8d88-860f8d7da84b",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked-100pct",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.1+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d99a696f-3d28-4059-9e2f-fe71f481d3c7",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Public vs Private company share: 15%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:57:55+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e7a-310422128f01",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.78,
            "x": 0.11,
            "y": 0.55
          },
          "kind": "paragraph",
          "text": "environment has made it difficult to hedge against downside risk through the traditional allocation formula of 60% stocks and 40% bonds. Mixing in private assets would give advisers and their clients additional options for building portfolios.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.1+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "28dee9bc-323b-4a21-bcb0-ef255af6433a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.78,
            "x": 0.11,
            "y": 0.8
          },
          "kind": "paragraph",
          "text": "The financial industry divides the universe of individual investors into tiers based on wealth: ultra-high-net-worth individuals, very-high-net-worth, and high-net-worth. Below these tiers is the mass affluent segment.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.1+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cf3ef8e5-fa2a-4f3e-836e-87f46a0adc78",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.78,
            "x": 0.11,
            "y": 0.72
          },
          "kind": "paragraph",
          "text": "The alternatives markets haven't been closed off entirely to individual investors over the years. But entry has largely been limited to the highest end of the wealth scale due to a number of structural barriers—regulation, lack of access, economics, and liquidity constraints.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.1+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e4fa4a83-9dea-462c-8e04-904a9c6ef6e3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.78,
            "x": 0.11,
            "y": 0.47
          },
          "kind": "source-note",
          "text": "Notes: S&P Capital IQ data as of December 2022; most recent data from Statistics of US Businesses (2017) used to triangulate S&P Capital IQ estimates for privately held company counts by revenue band. Sources: S&P Capital IQ; Statistics of US Businesses; Bain analysis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.1+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "040d857f-fbc0-4fbc-995e-3dec95441ba8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.78,
            "x": 0.11,
            "y": 0.12
          },
          "kind": "title",
          "text": "Figure 3: Fewer than 15% of companies with revenue over $100 million are publicly held, giving public investors narrow exposure to the broader economy",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.1+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1e8e3dcc-678a-444a-ad70-e09cdc8fc31f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.15,
            "x": 0.11,
            "y": 0.69
          },
          "kind": "title",
          "text": "Receding barriers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.1+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "335e2e16-a536-4c95-a8d6-30140d0acb65",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.24,
            "x": 0.38,
            "y": 0.07
          },
          "kind": "title",
          "text": "Global Private Equity Report 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.1+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "df160504-ef78-4bb1-9341-a8d1f5d230d4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-e68d06cab516",
          "evidence": "Figure 3 title states the insight: 'Fewer than 15% of companies... are publicly held'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 92,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "67685806-47e8-40d3-98e8-c400a26f0395",
          "evidence": "The slide features a stacked bar chart showing the number of US companies with $100M or more in annual revenue.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:20.165667+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-ed5cb1fa56b4",
          "evidence": "Red = private companies, grey = public, creating instant private-vs-public read.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-eab55f18e404",
          "evidence": "Red 'Private' segments dominate the stacked bar making the 85% private share pop.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019dd95a-1d21-7467-a461-7a85c319076e",
          "evidence": "Single bar split by revenue band and ownership type, 0-100% axis labelled '~21K' total.",
          "framework": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:34.940444+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "frameworkName": "100% Stacked Bar (Public vs Private Companies)"
        }
      ],
      "arcBeats": [
        {
          "to": 8,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Problem & Complication",
          "beatId": "019dd95a-0702-74a3-87e4-f5f359ae19c4",
          "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "Three figures show 50%/16% mismatch, retail must grow faster, only 15% of >$100M cos public.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        }
      ],
      "loops": [
        {
          "to": 8,
          "from": 5,
          "loop": {
            "name": "04_tale_two_worlds",
            "slug": "04-tale-two-worlds",
            "status": "active",
            "bestFor": "Competitive analysis, benchmarking, case for change",
            "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
            "description": "Show the gap between two states to drive urgency or highlight opportunity",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-8001c7f387b1",
          "evidence": "Sets retail's 50% wealth share against its 16% alternatives allocation, plus growth/public-market gaps.",
          "position": 1,
          "objective": "Quantify the gap between individuals' share of wealth and their share of alternatives AUM",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 9,
      "type": "setup",
      "title": "The slide discusses the shift from institutional focus to individual investor segments, specifically highlighting the role of regulation and intermediary ecosys",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 61,
        "componentCount": 6,
        "textChars": 1042,
        "nDataPoints": 1,
        "notes": "The slide discusses the shift from institutional focus to individual investor segments, specifically highlighting the role of regulation and intermediary ecosystems.",
        "elementsJson": [
          "paragraph",
          "callout_box"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:56:30.472+00",
          "seconds": 2.633,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/9",
        "deck": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-9",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Private equity is focusing on the broad middle of the retail market, using innovative fund structures and technology to make historical barriers less onerous.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:57:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e7a-b0ba7bf3a4af",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.78,
            "x": 0.11,
            "y": 0.4
          },
          "kind": "paragraph",
          "text": "Regulation. The impact of regulation on individual investors has been changing in two ways. First, rules defining who can and cannot invest in certain types of private funds have eased off somewhat in recent years.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.472+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5908da96-7a31-46a3-8a2d-95e68f3b05cb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.78,
            "x": 0.11,
            "y": 0.73
          },
          "kind": "paragraph",
          "text": "Access. Private equity’s traditional focus on building lasting relationships with a relatively small cohort of large institutional investors means the industry has done little historically to create the distribution and marketing infrastructure required.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.472+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "94933b1b-ee09-4e35-8272-72aeebcd22c4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.78,
            "x": 0.11,
            "y": 0.12
          },
          "kind": "paragraph",
          "text": "Private equity has already made significant progress reaching individuals at the highest end of the spectrum ($100 million to $500 million-plus), and the mass affluent segment at the bottom is the most shielded by regulation.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.472+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e88c0ab2-4134-4494-9ba8-b9d23a9c8b2d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.78,
            "x": 0.11,
            "y": 0.27
          },
          "kind": "title",
          "text": "Private equity is focusing on the broad middle of the retail market, using innovative fund structures and technology to make historical barriers less onerous.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.472+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "692fc560-f46b-4a1d-8691-e30d17a220a5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.01,
            "w": 0.24,
            "x": 0.38,
            "y": 0.07
          },
          "kind": "title",
          "text": "Global Private Equity Report 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:30.472+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "33699103-08dc-465f-a2ec-df349f604ec4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Big Idea Formula",
            "slug": "big-idea-formula",
            "status": "active",
            "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
            "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
            "version": 1,
            "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
            "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-ff8a1be2da81",
          "evidence": "Crystallizes 'innovative fund structures + tech => barriers less onerous' as the POV.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "confidence": 60,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
          "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
        },
        {
          "tool": {
            "name": "Core Message Extraction",
            "slug": "core-message-extraction",
            "status": "active",
            "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
            "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
            "version": 1,
            "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
            "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-f1b9267854e5",
          "evidence": "Slide is one sentence quoting the chapter's commander's intent on focusing the broad middle.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
          "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
          "cardinality": null,
          "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
        },
        {
          "tool": {
            "name": "One Idea Rule",
            "slug": "one-idea-rule",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b0f0-7630-a2f5-bb38f9bd9c57",
            "version": 1,
            "bodyDocId": null,
            "description": "Each slide should communicate exactly one concept",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-f65256f9ac2e",
          "evidence": "Sparse layout: a single key-message statement, nothing else.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 90,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "White Space (Negative Space)",
            "slug": "white-space-negative-space",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b6e3-72de-bd7e-8cc963390837",
            "version": 1,
            "bodyDocId": null,
            "description": "Using empty space to reduce cognitive load and create focus",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6bd-fa1da3dcf2b2",
          "evidence": "Generous empty space around the lone callout sentence.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "Solution & Approach",
          "beatId": "019dd95a-0702-74a3-87e4-f87675da4e39",
          "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Focus broad middle, rule changes, liquidity products, and GTM plays matrix.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 9,
          "loop": {
            "name": "47_quick_win_big_bet",
            "slug": "47-quick-win-big-bet",
            "status": "active",
            "bestFor": "Transformation planning, 100-day plans, resource allocation",
            "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
            "description": "Separate initiatives into immediate wins and longer-term strategic bets",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-851eea874e86",
          "evidence": "Key message, then liquidity-product Figure 4 and the six GTM plays in Figure 5.",
          "position": 2,
          "objective": "Lay out the retail playbook: structural innovations and go-to-market plays",
          "confidence": 60,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 10,
      "type": "analysis",
      "function": "summarize",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 78,
        "componentCount": 8,
        "textChars": 2860,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "paragraph",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:56:31.863+00",
          "seconds": 3.898,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/10",
        "deck": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-10",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.07,
            "w": 0.78,
            "x": 0.11,
            "y": 0.4
          },
          "kind": "callout",
          "text": "The net result of rule changes and product innovation is that a growing number of individuals across regions are gaining access to more types of alternative investments.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.863+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0332f139-52e7-44a7-b082-7f1dd10a1ba2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.78,
            "x": 0.11,
            "y": 0.19
          },
          "kind": "paragraph",
          "text": "Moonfare, for instance, is a fast-growing direct-to-consumer platform based in Berlin that offers self-certified investors access to PE funds by pooling individual investments. iCapital is a much larger firm based in New York that uses a similar pooling model to aggregate investments in buyout and other types of alternative investments. But it targets accredited investors through private banks like UBS. Opto Investments employs a model similar to iCapital's but focuses on financial advisers rather than private banks. Notably, Opto offers software that supports back-office functions and investment decision making, which helps financial advisers manage the complexities of alternative asset classes.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.863+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2ba37478-3797-4698-8b18-afde88be06c0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.78,
            "x": 0.11,
            "y": 0.65
          },
          "kind": "paragraph",
          "text": "Economics. Historically, the private equity industry’s steep investment minimums and high fees have worked with regulatory restrictions to put funds out of reach for most investors. But as the industry matures and scales, it should get cheaper for individuals to find a seat at the table.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.863+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "444efb4e-bd56-4a4b-ae6b-95fb41c147c2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.13,
            "w": 0.78,
            "x": 0.11,
            "y": 0.51
          },
          "kind": "paragraph",
          "text": "As we discuss elsewhere in this report, the alternatives industry is also exploring how smart contracts and tokenization could potentially streamline these digital pathways. Firms like KKR and Hamilton Lane have launched tokenized fund structures that provide liquidity mechanisms for individuals. These models promise to cut administrative costs and improve economics for GPs, with the goal of lowering minimums and creating a retail-like user experience. The initiatives so far involve small slices of larger funds and are very much in the pilot stage. But they are generating wide interest among funds looking to build faster, more efficient bridges to the individual market.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.863+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "80e90a26-4f63-4684-8706-52555e9865d8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.09,
            "w": 0.78,
            "x": 0.11,
            "y": 0.71
          },
          "kind": "paragraph",
          "text": "Already, digital distribution platforms have exerted downward pressure on fees—the fees charged by private banks and financial advisory firms in the middle of the distribution channel, not those charged by PE funds themselves. As a result, GPs are more than happy to keep structuring low- (or lower-) minimum funds for individuals that draw in new fee-generating assets. The banks and advisory firms, meanwhile, are working on innovative ways to streamline and cut costs in their own operations.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.863+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9ff54cbe-65ce-4f14-b253-fbe577952903",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.78,
            "x": 0.11,
            "y": 0.81
          },
          "kind": "paragraph",
          "text": "Liquidity. The private equity investment model is geared toward very large, patient investors willing to lock up their money for a period of years before they see any distributions. So, it’s no surprise that",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.863+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c26ec59a-458b-427e-8e8a-03c3370754ac",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.78,
            "x": 0.11,
            "y": 0.12
          },
          "kind": "paragraph",
          "text": "The number of digital pathways, meanwhile, has exploded. Emerging digital players like Moonfare, iCapital, and Opto Investments have built platforms—some aimed at financial advisers, some aimed directly at individuals—that offer low-cost access to a wide range of alternative products.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.863+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cdef3db4-8ff7-4089-b392-b0c0b53f7ce4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.24,
            "x": 0.38,
            "y": 0.07
          },
          "kind": "title",
          "text": "Global Private Equity Report 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.863+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1e5e0cb8-f67b-4cc0-8b2f-f14dbed2411b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-014743e95d57",
          "evidence": "Dense body cites specific rule changes (40 Act, 401(k)) enabling retail access.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Credibility Transfer",
            "slug": "credibility-transfer",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
            "version": 1,
            "bodyDocId": null,
            "description": "Borrowing authority from trusted sources or vivid details",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-07cb430166ae",
          "evidence": "Cites regulators and named asset managers to validate momentum.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 60,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "Solution & Approach",
          "beatId": "019dd95a-0702-74a3-87e4-f87675da4e39",
          "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Focus broad middle, rule changes, liquidity products, and GTM plays matrix.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 9,
          "loop": {
            "name": "47_quick_win_big_bet",
            "slug": "47-quick-win-big-bet",
            "status": "active",
            "bestFor": "Transformation planning, 100-day plans, resource allocation",
            "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
            "description": "Separate initiatives into immediate wins and longer-term strategic bets",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-851eea874e86",
          "evidence": "Key message, then liquidity-product Figure 4 and the six GTM plays in Figure 5.",
          "position": 2,
          "objective": "Lay out the retail playbook: structural innovations and go-to-market plays",
          "confidence": 60,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 11,
      "type": "analysis",
      "title": "Includes a case study on Blackstone's BREIT fund and a comparative table of liquidity terms across asset classes.",
      "function": "analyze_data",
      "rawType": "data_table",
      "block": null,
      "metadata": {
        "slideType": "data_table",
        "slideTypeCanon": {
          "name": "Data table",
          "slug": "data_table",
          "status": "active",
          "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 86,
        "componentCount": 8,
        "textChars": 2123,
        "nDataPoints": 24,
        "notes": "Includes a case study on Blackstone's BREIT fund and a comparative table of liquidity terms across asset classes.",
        "elementsJson": [
          "paragraph",
          "data_table"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:56:32.765+00",
          "seconds": 4.347,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/11",
        "deck": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-11",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Liquidity is one of the biggest challenges GPs face in structuring investments for individuals.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:58:07+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e7b-5a58e4b2077c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.76,
            "x": 0.12,
            "y": 0.21
          },
          "kind": "paragraph",
          "text": "In courting the retail market, Blackstone's BREIT fund made no secret of what the rules were around redemptions. The fund's redemption limits of 2% of net asset value per month (5% per quarter) were designed to give individuals enough flexibility to access their principal when needed, despite relative illiquidity of the fund's assets. Amid market jitters in late 2022, however, investors began to ask for their money back, threatening what amounted to a run on the bank. Blackstone had to enforce the redemption limits, raising concerns that the episode would slow down its retail strategy.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.765+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "23b7b791-48c0-4991-849a-2544df04e988",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.13,
            "w": 0.76,
            "x": 0.12,
            "y": 0.34
          },
          "kind": "paragraph",
          "text": "BREIT got a huge vote of confidence in January 2023 when the University of California pledged $4 billion to the fund. But the incident still stands as a prime example of how differently individuals view liquidity. Unlike institutional limited partners with virtually unlimited staying power, individuals are used to getting money out when they need it. They also aren't particularly sympathetic to the fund's broader cash flow concerns. This is unfamiliar terrain for fund managers, who can just pick up the phone and call limited partners when problems arise. That isn't possible with a relatively anonymous group of individual investors numbering in the tens or hundreds of thousands.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.765+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a1d3d91b-fee1-4fee-860a-fc77929ebf00",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.76,
            "x": 0.12,
            "y": 0.12
          },
          "kind": "paragraph",
          "text": "Liquidity is one of the biggest challenges GPs face in structuring investments for individuals. Some large product managers have developed funds that offer investors intermittent liquidity (see Figure 4). But even these structures pose significant challenges in managing investor expectations. And they create operational burdens not posed by closed-end funds.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.765+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d3964936-db74-4412-85f8-25c3b931d821",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.01,
            "w": 0.2,
            "x": 0.12,
            "y": 0.9
          },
          "kind": "source-note",
          "text": "Sources: Company websites; SEC filings",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.765+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ac82dd91-68ec-4515-ab35-4cb916ff12c3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.27,
            "w": 0.76,
            "x": 0.12,
            "y": 0.58
          },
          "kind": "table",
          "text": "Table comparing liquidity terms (Valuation frequency, Repurchase frequency, Early repurchase fee, Repurchase limit) for Real estate, Alternative credit, Private equity, and Infrastructure funds.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.765+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "091a67c5-a13d-47a8-85a6-d2d4205c2b52",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.01,
            "w": 0.24,
            "x": 0.38,
            "y": 0.07
          },
          "kind": "title",
          "text": "Global Private Equity Report 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.765+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eaa721d3-9c13-415a-8d87-58a7dcb72589",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.76,
            "x": 0.12,
            "y": 0.53
          },
          "kind": "title",
          "text": "Figure 4: Alternative managers have developed products across asset classes that provide some level of liquidity to investors",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.765+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "51efc598-9030-4d3e-9481-6a1360dc2093",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-093ca1aa45f3",
          "evidence": "Figure 4 title declares the finding: 'developed products...that provide some level of liquidity'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Gestalt Principles",
            "slug": "gestalt-principles",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3",
            "version": 1,
            "bodyDocId": null,
            "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer",
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-11a4d7b75e7f",
          "evidence": "Asset class icons + grouped rows use proximity/similarity to organize products.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Law of Similarity",
            "slug": "law-of-similarity",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c025-70d9-a411-8efa41ae179b",
            "version": 1,
            "bodyDocId": null,
            "description": "Similar-looking elements perceived as related - consistent styling for related concepts",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-169b523b67a6",
          "evidence": "Consistent check / X icons make redemption-fee column scannable in one pass.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Small Multiples",
            "slug": "small-multiples",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
            "version": 1,
            "bodyDocId": null,
            "description": "Repeating similar charts for comparison across categories or time",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-0c45ad022ab7",
          "evidence": "Same five attribute columns repeated across four asset-class rows.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019dd95a-1d21-7467-a461-7e6ff72e2d71",
          "evidence": "Rows = Real estate / Alt credit / PE / Infra; cols = valuation, repurchase freq/fee/limit.",
          "framework": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:34.940444+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "frameworkName": "Liquidity Feature Matrix (Asset Class x Liquidity Attribute)"
        }
      ],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "Solution & Approach",
          "beatId": "019dd95a-0702-74a3-87e4-f87675da4e39",
          "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Focus broad middle, rule changes, liquidity products, and GTM plays matrix.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 9,
          "loop": {
            "name": "47_quick_win_big_bet",
            "slug": "47-quick-win-big-bet",
            "status": "active",
            "bestFor": "Transformation planning, 100-day plans, resource allocation",
            "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
            "description": "Separate initiatives into immediate wins and longer-term strategic bets",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-851eea874e86",
          "evidence": "Key message, then liquidity-product Figure 4 and the six GTM plays in Figure 5.",
          "position": 2,
          "objective": "Lay out the retail playbook: structural innovations and go-to-market plays",
          "confidence": 60,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "setup",
      "title": "Contains a repeated quote from Moonfare CEO Steffen Pauls.",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 74,
        "componentCount": 8,
        "textChars": 1208,
        "nDataPoints": 0,
        "notes": "Contains a repeated quote from Moonfare CEO Steffen Pauls.",
        "elementsJson": [
          "paragraph",
          "quote_block"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:56:36.111+00",
          "seconds": 7.656,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/12",
        "deck": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-12",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Managing the liquidity needs of individual investors will inevitably require more trial and error by GPs.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:57:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e7a-8814ca3256a7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.78,
            "x": 0.11,
            "y": 0.12
          },
          "kind": "paragraph",
          "text": "Managing the liquidity needs of individual investors will inevitably require more trial and error by GPs. It will also mean building new capabilities in areas wholly unfamiliar (if not anathema) to most private equity firms: public relations, customer service, and traditional forms of marketing to a mass audience.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:36.111+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1a64366a-eb34-4eb8-8dbd-f970976d4189",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.78,
            "x": 0.11,
            "y": 0.41
          },
          "kind": "paragraph",
          "text": "One solution may have to come from the development of secondary markets in alternatives that individuals can tap when they need to. Digital players like Securitize and Moonfare are already probing this opportunity with new platforms creating “walled” mechanisms for secondary trading.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:36.111+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d49362f4-ec6a-4737-b79e-3e3ffebc8f90",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.78,
            "x": 0.11,
            "y": 0.81
          },
          "kind": "paragraph",
          "text": "Despite the growing pains, no one doubts that retail capital is gaining traction and will eventually be an important source of fund-raising for alternative managers. That will have broad implications across the industry.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:36.111+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e93af73f-5fd0-48e2-9b56-f669f337b3ef",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.78,
            "x": 0.11,
            "y": 0.31
          },
          "kind": "quote",
          "text": "Retail investors need access to liquidity mechanisms if we want to democratize private equity,",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:36.111+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c0c5d37c-4aae-46ca-9fa2-fb43e7e9a858",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Retail investors need access to liquidity mechanisms if we want to democratize private equity, says Moonfare CEO Steffen Pauls.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:57:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e7a-8d72a6270ea2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.24,
            "x": 0.38,
            "y": 0.07
          },
          "kind": "title",
          "text": "Global Private Equity Report 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:36.111+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "40bd90ae-6dcf-4e6b-b4d3-a40ebd255b9f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.25,
            "x": 0.11,
            "y": 0.78
          },
          "kind": "title",
          "text": "Implications for fund managers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:36.111+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8c9412f9-09c0-4a3c-a76a-8ef45ecd34b1",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Concrete Language",
            "slug": "concrete-language",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
            "version": 1,
            "bodyDocId": null,
            "description": "Using specific sensory details instead of abstract terms",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-1d309c7d4fec",
          "evidence": "Concrete details: 2% NAV cap, $4B University of California pledge, run-on-the-bank framing.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Story Moments",
            "slug": "story-moments",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-ae4e-768d-a18b-108e6cda511e",
            "version": 1,
            "bodyDocId": null,
            "description": "Design key emotional beats: The Shock, The Vision, The Proof, The Choice, The Call",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-19560148c8e0",
          "evidence": "Blackstone BREIT redemption episode used as cautionary case study.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "Solution & Approach",
          "beatId": "019dd95a-0702-74a3-87e4-f87675da4e39",
          "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Focus broad middle, rule changes, liquidity products, and GTM plays matrix.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 9,
          "loop": {
            "name": "47_quick_win_big_bet",
            "slug": "47-quick-win-big-bet",
            "status": "active",
            "bestFor": "Transformation planning, 100-day plans, resource allocation",
            "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
            "description": "Separate initiatives into immediate wins and longer-term strategic bets",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-851eea874e86",
          "evidence": "Key message, then liquidity-product Figure 4 and the six GTM plays in Figure 5.",
          "position": 2,
          "objective": "Lay out the retail playbook: structural innovations and go-to-market plays",
          "confidence": 60,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 13,
      "type": "setup",
      "title": "The slide uses a matrix structure to compare strategic approaches for retail/individual capital entry.",
      "function": "compare_options",
      "rawType": "comparison_table",
      "block": null,
      "metadata": {
        "slideType": "comparison_table",
        "slideTypeCanon": {
          "name": "Comparison table",
          "slug": "comparison_table",
          "status": "active",
          "canonId": "019de52d-0a06-73f8-8813-fe022fab1de2",
          "version": 1,
          "description": null
        },
        "function": "compare_options",
        "functionCanon": {
          "name": "Compare options",
          "slug": "compare_options",
          "status": "active",
          "canonId": "019de52d-167f-7038-aebc-70a9d2e0e33b",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 61,
        "componentCount": 6,
        "textChars": 1511,
        "nDataPoints": 0,
        "notes": "The slide uses a matrix structure to compare strategic approaches for retail/individual capital entry.",
        "elementsJson": [
          "headline_text",
          "comparison_table",
          "paragraph",
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:56:32.255+00",
          "seconds": 3.674,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/13",
        "deck": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-13",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "While the biggest GPs are generating the most buzz across the retail segment at the moment, firms of all sizes are dipping a toe in with a variety of market plays.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:57:58+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e7b-19f4a3d822da",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.78,
            "x": 0.11,
            "y": 0.8
          },
          "kind": "list",
          "text": "Market definition requires choices around a number of key considerations: Customer segment. What’s the trade-off between access and market size? Product offerings. Which of our asset classes makes sense based on the customer segment and regulatory considerations?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.255+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "09d25c1b-c460-4a81-97ab-b0cf6f6d8d58",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.78,
            "x": 0.11,
            "y": 0.65
          },
          "kind": "paragraph",
          "text": "In our experience, a strong retail strategy starts with defining a firm’s ambition and matching it to both the right customer segment and the most appropriate go-to-market strategy. It’s also essential to recognize that cracking the retail market will require skills and capabilities more common to a consumer products company than the average GP—branding, segmented marketing, product development, etc. That demands a clear-eyed assessment of what it will take to win in terms of capability building and operational support.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.255+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4293495d-082b-43e6-a703-56569dda47f7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.78,
            "x": 0.11,
            "y": 0.55
          },
          "kind": "paragraph",
          "text": "While the biggest GPs are generating the most buzz across the retail segment at the moment, firms of all sizes are dipping a toe in with a variety of market plays (see Figure 5). It’s too early to identify winners and losers, but the diversity of approaches suggests there is no one-size-fits-all strategy.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.255+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "45695fd9-ba5c-42ca-b776-a314050d2540",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.78,
            "x": 0.11,
            "y": 0.17
          },
          "kind": "table",
          "text": "Matrix comparing 6 GTM strategies across Segments, Structure, Channel, and Investor relations coverage models.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.255+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "483fad93-cc1e-486d-a4bc-81d223694101",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.78,
            "x": 0.11,
            "y": 0.12
          },
          "kind": "title",
          "text": "Figure 5: Alternative asset managers are targeting individual capital using a variety of go-to-market plays, and some are pursuing more than one",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.255+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9465d918-05fd-44d6-b047-9cff3943ffbe",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Three Pillars",
            "slug": "three-pillars",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
            "version": 1,
            "bodyDocId": null,
            "description": "Three major supporting arguments that are MECE and address key concerns",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-2c54cabdceeb",
          "evidence": "Decomposes each play across MECE attribute rows: Segments, Structure, Channel, IR model.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 55,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-20523f4058de",
          "evidence": "Figure 5 title states the structure: 'targeting individual capital using a variety of go-to-market plays'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 90,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Gestalt Principles",
            "slug": "gestalt-principles",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3",
            "version": 1,
            "bodyDocId": null,
            "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer",
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-297ee9abac05",
          "evidence": "Icon + header + table cells visually grouped per play column.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 72,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-25eb7a3dc8ff",
          "evidence": "Six labelled column heads with icons sit above three attribute rows for easy scanning.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "a2b2f5f4-a6d2-40db-aea4-893218233c36",
          "evidence": "The slide uses a structured matrix to compare different strategic options.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 17:56:32.255+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "frameworkName": "comparison_table"
        },
        {
          "matchId": "019dd95a-1d21-7467-a461-807db6bb8dd8",
          "evidence": "Six labelled GTM plays as columns; rows: Segments, Structure, Channel, IR coverage model.",
          "framework": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:34.940444+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "frameworkName": "Go-to-Market Play Matrix (6 plays x 4 attributes)"
        }
      ],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "Solution & Approach",
          "beatId": "019dd95a-0702-74a3-87e4-f87675da4e39",
          "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "Focus broad middle, rule changes, liquidity products, and GTM plays matrix.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 9,
          "loop": {
            "name": "47_quick_win_big_bet",
            "slug": "47-quick-win-big-bet",
            "status": "active",
            "bestFor": "Transformation planning, 100-day plans, resource allocation",
            "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
            "description": "Separate initiatives into immediate wins and longer-term strategic bets",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-851eea874e86",
          "evidence": "Key message, then liquidity-product Figure 4 and the six GTM plays in Figure 5.",
          "position": 2,
          "objective": "Lay out the retail playbook: structural innovations and go-to-market plays",
          "confidence": 60,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 14,
      "type": "analysis",
      "title": "The slide contains a repeated paragraph at the bottom, likely a layout error in the source document.",
      "function": "summarize",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 81,
        "componentCount": 8,
        "textChars": 2107,
        "nDataPoints": 1,
        "notes": "The slide contains a repeated paragraph at the bottom, likely a layout error in the source document.",
        "elementsJson": [
          "bullet_list",
          "paragraph",
          "callout_box"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:56:32.598+00",
          "seconds": 3.776,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/14",
        "deck": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-14",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.76,
            "x": 0.12,
            "y": 0.64
          },
          "kind": "callout",
          "text": "One reality any retail strategy has to face is that private equity and the broader alternatives industry lack both brand recognition and a clear understanding among many high-net-worth individuals of how the business model works.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.598+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "38193375-5c31-47b9-87eb-ab701f9bb941",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.76,
            "x": 0.12,
            "y": 0.12
          },
          "kind": "list",
          "text": "Distribution channel. What's the best way to reach our desired customer? Firms are working through private banks, financial advisers, traditional asset managers, and emerging digital channels. They are also going direct.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.598+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "866444e9-e3d7-4edc-858d-32962f22977a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.76,
            "x": 0.12,
            "y": 0.19
          },
          "kind": "list",
          "text": "Coverage model. What's our approach to marketing and sales? This, too, will depend on the channel, but some firms are standing up dedicated teams to build relationships with banks, advisers, and other intermediaries.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.598+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f188d3cd-5362-401a-bc32-4c1f37f28a39",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.76,
            "x": 0.12,
            "y": 0.27
          },
          "kind": "paragraph",
          "text": "GPs of all sizes are pursuing innovative strategies to raise individual capital. A few of the largest, like Blackstone and KKR, have all-in strategies matched to their ambitious AUM growth targets. Both have developed a range of tailored retail products, including publicly traded vehicles. And they have geared up to establish momentum across almost every channel.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.598+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0f441cb1-0bc1-48e4-9fb9-b02efa07e83f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.76,
            "x": 0.12,
            "y": 0.36
          },
          "kind": "paragraph",
          "text": "Apollo, meanwhile, has announced its ambitious Apollo Aligned Alternatives, which it describes as a \"replacement for S&P core equity holdings.\" It has the potential to be the largest fund on the Apollo platform in 2023. Constitution Capital has launched its Constitution Capital Access Fund, which is available to individuals with lower wealth levels who certify as \"qualified clients.\"",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.598+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b855d19e-344e-46f3-b3d9-45422a2e2433",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.76,
            "x": 0.12,
            "y": 0.49
          },
          "kind": "paragraph",
          "text": "Firms are also rapidly adding capabilities to support these efforts. To cover financial advisers, Blackstone has assembled a team of 300 salespeople and created a training program on alternative investments. Ares acquired Black Creek Group's US real estate advisory and distribution business to expand its retail capabilities, while Partners Group built a private wealth unit focused on private banks and financial advisers and has partnered with digital platforms like ADDX.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.598+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d582b154-6c29-4809-b2b5-40a39770493f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.76,
            "x": 0.12,
            "y": 0.44
          },
          "kind": "paragraph",
          "text": "Blue Owl has found success targeting private banks and financial advisers. Its most recent $12.9 billion fund reports that more than 40% of its capital came from individual investors.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.598+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d869bf39-9e87-41e8-8f4c-a4f601f55fd0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.24,
            "x": 0.38,
            "y": 0.07
          },
          "kind": "title",
          "text": "Global Private Equity Report 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.598+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2367e881-a67d-4b80-a74c-a91eeed73ded",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "The Turn",
            "slug": "the-turn",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-a2b1-7787-8ff6-60ba7e50b814",
            "version": 1,
            "bodyDocId": null,
            "description": "Pivotal moment where perspective shifts or insight emerges",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-36f0bb20c21a",
          "evidence": "Pivots the chapter from playbook optimism to a candid reality check.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "a2328cd4-653f-4cd2-8638-b8442cf176ba",
          "evidence": "The slide discusses the challenges of reaching high-net-worth individuals and the importance of understanding the target audience.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-17 03:54:00.434264+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Core Message Extraction",
            "slug": "core-message-extraction",
            "status": "active",
            "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
            "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
            "version": 1,
            "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
            "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-312814ad2200",
          "evidence": "Single callout admits PE 'lacks brand recognition and clear understanding among HNWIs'.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
          "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
          "cardinality": null,
          "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 15,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-0702-74a3-87e4-feb83783d1b6",
          "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "HNWI survey reveals brand identity gap with 'I don't know' word cloud.",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        }
      ],
      "loops": [
        {
          "to": 15,
          "from": 14,
          "loop": {
            "name": "51_voice_of_customer",
            "slug": "51-voice-of-customer",
            "status": "active",
            "bestFor": "Product strategy, customer experience, market research",
            "canonId": "019dd956-7aaf-750b-950b-af0df38f5266",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
            "description": "Let customer quotes and feedback drive the narrative and validate the insight",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-8b06ac66770c",
          "evidence": "Bain HNWI survey (n=418) word cloud where 'I don't know' dominates over PE firm names.",
          "position": 3,
          "objective": "Use HNWI survey verbatims to show alternatives firms have a brand-awareness problem",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 15,
      "type": "analysis",
      "title": "The word cloud highlights the lack of brand awareness for alternative asset managers among wealthy individuals.",
      "function": "analyze_data",
      "rawType": "market_landscape",
      "block": null,
      "metadata": {
        "slideType": "market_landscape",
        "slideTypeCanon": {
          "name": "Market landscape",
          "slug": "market_landscape",
          "status": "active",
          "canonId": "019de52d-0b6d-75db-a946-9ac362e3afc2",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 92,
        "componentCount": 12,
        "textChars": 2085,
        "nDataPoints": 1,
        "notes": "The word cloud highlights the lack of brand awareness for alternative asset managers among wealthy individuals.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "other"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:56:32.778+00",
          "seconds": 3.786,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/15",
        "deck": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-15",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "I don't know rises to the top, followed by large financial institutions such as Fidelity and Charles Schwab that barely have any presence in alternatives.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:57:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e7a-d6807adab79d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.76,
            "x": 0.12,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Word cloud of financial firms",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Bubble chart",
              "slug": "bubble",
              "status": "active",
              "canonId": "019de52d-00a4-756f-8978-8d5e48905dbc",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bubble",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.778+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "198fab36-9108-4eda-b779-6fea4c2f983f",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "brand awareness",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:57:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e7a-db3cf182d96c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.76,
            "x": 0.12,
            "y": 0.8
          },
          "kind": "paragraph",
          "text": "Pursuing individual capital may not be the right approach for every firm. But given the momentum building in the retail market, there is growing urgency for any alternative manager interested in developing a strategy.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.778+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "022c1251-7346-4217-8207-9198c512dda2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.65,
            "x": 0.12,
            "y": 0.17
          },
          "kind": "paragraph",
          "text": "Q: Please list up to three firms you are familiar with that provide investments into alternative assets.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.778+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "20c6d345-0672-4c7a-92bb-ae1ed6d303ac",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.76,
            "x": 0.12,
            "y": 0.55
          },
          "kind": "paragraph",
          "text": "\"I don't know\" rises to the top, followed by large financial institutions such as Fidelity and Charles Schwab that barely have any presence in alternatives (see Figure 6).",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.778+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "48342ec7-954b-4680-93d5-0f7d054c22d1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.76,
            "x": 0.12,
            "y": 0.87
          },
          "kind": "paragraph",
          "text": "While the market is broad, many of the distribution channels are narrow, creating first-mover advantage. Private banking is a good example. This segment, which includes financial institutions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.778+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5b62c0ad-78b5-48f9-b07b-83374b0244cf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.76,
            "x": 0.12,
            "y": 0.6
          },
          "kind": "paragraph",
          "text": "This suggests that even firms with established relationships among banks and advisers have hardly scratched the surface in terms of brand building. Even tapping the very-high- and high-net-worth segments will take substantial investments in education, innovation, and distribution, and the mass affluent segment is a bridge further still. The more alternative managers move down the wealth ladder, the more they will compete with some of the best-known brands in finance. That will be especially true in the US if regulators provide clear access to 401(k) investors. These retail channels require robust customer service, public relations expertise, communications strategies, and other marketing-related muscles. It will take both resources and time to develop these capabilities.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.778+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ea9e64ab-7cea-459e-8f44-dbf57df2ef60",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.76,
            "x": 0.12,
            "y": 0.47
          },
          "kind": "source-note",
          "text": "Note: Alternative assets defined as real estate (excluding personal residences), private equity (i.e., buyout, growth equity, and venture capital), hedge funds, infrastructure, and private debt. Source: Bain HNWI Survey, December 2022 (n=418)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.778+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9600615e-78b8-4091-956b-a23420c988df",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.76,
            "x": 0.12,
            "y": 0.12
          },
          "kind": "title",
          "text": "Figure 6: A survey of wealthy individuals shows that most private capital firms float below the radar in terms of brand identity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.778+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4de69b57-87ef-4399-a74c-6933be7c2821",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.24,
            "x": 0.38,
            "y": 0.05
          },
          "kind": "title",
          "text": "Global Private Equity Report 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.778+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0e5a5601-31c0-4fb5-bc6e-e943cbb9f816",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.12,
            "y": 0.77
          },
          "kind": "title",
          "text": "The clock is ticking",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:32.778+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ea5d8ca8-579b-454b-b037-341d272a396f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019dd95a-1640-705b-b6be-3aa2536b7b0a",
          "evidence": "Figure 6 title states the finding: 'most private capital firms float below the radar in terms of brand identity'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 92,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "602c08cd-1a5f-4bd3-9a9b-fb4d1b888eae",
          "evidence": "This suggests that even firms with established relationships among banks and advisers have hardly scratched the surface in terms of brand building.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:51:06.799733+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-41945f5cb2d7",
          "evidence": "Red used solely for the punchline answer; competitors all rendered in grey.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 90,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Emotional Appeal",
            "slug": "emotional-appeal",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
            "version": 1,
            "bodyDocId": null,
            "description": "Connecting to audience feelings rather than just logic",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-4fc83335a71b",
          "evidence": "Visual delivers a wince-inducing reality check for any PE GP in the room.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Market Segmentation Pyramid",
            "slug": "market-segmentation-pyramid",
            "status": "active",
            "bestFor": null,
            "canonId": "1c9f3543-c96f-4a5b-b4a4-9b2a412c0aaf",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "52439052-d1ac-4674-8350-1f78f2d49321",
          "evidence": "Pursuing individual capital may not be the right approach for every firm.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:51:06.841667+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Picture Superiority Effect",
            "slug": "picture-superiority-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd",
            "version": 1,
            "bodyDocId": null,
            "description": "Pictures remembered 6x better than words - prioritize visuals over text",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-46e8b9f59c85",
          "evidence": "Word-cloud visual carries the insight without a chart.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-4a831c6702f5",
          "evidence": "Type-size hierarchy ranks 'I don't know' > Fidelity > Schwab > Blackstone.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Von Restorff Effect",
            "slug": "von-restorff-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
            "version": 1,
            "bodyDocId": null,
            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019dd95a-1640-705b-b6be-3d46b57b692c",
          "evidence": "Giant red 'I don't know' overpowers grey firm names in the word cloud.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 95,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019dd95a-1d21-7467-a461-859c64759327",
          "evidence": "Survey verbatims sized by mention frequency, n=418 HNWIs, Bain HNWI Survey Dec 2022.",
          "framework": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:34.940444+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "frameworkName": "Word Cloud (Unaided Brand Awareness Survey)"
        }
      ],
      "arcBeats": [
        {
          "to": 15,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "Evidence & Proof",
          "beatId": "019dd95a-0702-74a3-87e4-feb83783d1b6",
          "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
          "beatType": {
            "name": "Evidence & Proof",
            "slug": "consultants-gambit-evidence-proof",
            "status": "active",
            "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a",
            "version": 1,
            "description": null
          },
          "evidence": "HNWI survey reveals brand identity gap with 'I don't know' word cloud.",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        }
      ],
      "loops": [
        {
          "to": 15,
          "from": 14,
          "loop": {
            "name": "51_voice_of_customer",
            "slug": "51-voice-of-customer",
            "status": "active",
            "bestFor": "Product strategy, customer experience, market research",
            "canonId": "019dd956-7aaf-750b-950b-af0df38f5266",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
            "description": "Let customer quotes and feedback drive the narrative and validate the insight",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-8b06ac66770c",
          "evidence": "Bain HNWI survey (n=418) word cloud where 'I don't know' dominates over PE firm names.",
          "position": 3,
          "objective": "Use HNWI survey verbatims to show alternatives firms have a brand-awareness problem",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 16,
      "type": "resolution",
      "title": "The slide is a text-heavy page from a Bain & Company report.",
      "function": "summarize",
      "rawType": "key_takeaways",
      "block": null,
      "metadata": {
        "slideType": "key_takeaways",
        "slideTypeCanon": {
          "name": "Key takeaways",
          "slug": "key_takeaways",
          "status": "active",
          "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 53,
        "componentCount": 5,
        "textChars": 1013,
        "nDataPoints": 1,
        "notes": "The slide is a text-heavy page from a Bain & Company report.",
        "elementsJson": [
          "paragraph"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 17:56:31.412+00",
          "seconds": 2.418,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5e88-73ef-bd5a-82cf7b714f71/16",
        "deck": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71",
        "deckAnchor": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71#slide-16",
        "deckJson": "/decks/019dd923-5e88-73ef-bd5a-82cf7b714f71.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "The time is now to start making choices about whether to get in the game and how to position your firm to win.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:57:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-0a6c-76ba-8e7a-c35b4d1ac596",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.02,
            "x": 0.49,
            "y": 0.96
          },
          "kind": "other",
          "text": "66",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Other",
              "slug": "other",
              "status": "active",
              "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d",
              "version": 1,
              "description": "Fallback when no canonical kind applies."
            },
            "tool": null,
            "subkind": {
              "name": "Unclassified",
              "slug": "unclassified",
              "status": "active",
              "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "unclassified",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b1bee255-22f0-41df-97b8-6dd97d04fc16",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.78,
            "x": 0.11,
            "y": 0.12
          },
          "kind": "paragraph",
          "text": "like Morgan Stanley and Merrill Lynch, has a high concentration of wealth managed by a small set of banks. Research shows that each bank has room for 5 to 15 funds per asset class, and early entrants are already filling available “shelf space.” It’s also true that large traditional asset managers are moving into alternatives products through partnerships, acquisitions, and in-house development. Those opportunities won’t last forever.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c40e01a9-b0ff-49a5-a12f-fba6d953fb4a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.78,
            "x": 0.11,
            "y": 0.25
          },
          "kind": "paragraph",
          "text": "The funds that have already jumped in are still exploring what works in retail, and there’s a lot of learning left to do. But they are moving quickly, guided by the conviction that they will need a new and very large pool of capital to fund their growth ambitions. That is forcing the issue for the rest of the industry. The time is now to start making choices about whether to get in the game and how to position your firm to win.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d1fb1b23-8992-4ea2-9112-e2703ed8f651",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.24,
            "x": 0.38,
            "y": 0.07
          },
          "kind": "title",
          "text": "Global Private Equity Report 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 17:56:31.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bd77d7c0-470e-4d10-a693-d9f0d4162964",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Loss Aversion",
            "slug": "loss-aversion",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9761-738f-8fd4-558a63ea744a",
            "version": 1,
            "bodyDocId": null,
            "description": "Losses are felt 2x more strongly than equivalent gains - frame stakes as potential loss",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-59804d6b18a9",
          "evidence": "Frames inaction as losing first-mover shelf space to early entrants.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Scarcity",
            "slug": "scarcity",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9610-7038-a580-6ef34d95f742",
            "version": 1,
            "bodyDocId": null,
            "description": "Limited availability increases perceived value - time limits and exclusivity",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-5641234e9195",
          "evidence": "'Each bank has room for 5-15 funds...shelf space filling...opportunities won't last forever'.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Closing Techniques",
            "slug": "closing-techniques",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51",
            "version": 1,
            "bodyDocId": null,
            "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019dd95a-1640-705b-b6be-50010d6736f1",
          "evidence": "Closes with a clear CTA: 'time is now to start making choices...how to position your firm to win'.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-29 13:07:33.186773+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 16,
          "name": "Impact & Next Steps",
          "beatId": "019dd95a-0702-74a3-87e5-008a947c8fdf",
          "matchId": "019dd95a-0543-7581-99b0-1dcef174c690",
          "beatType": {
            "name": "Impact & Next Steps",
            "slug": "consultants-gambit-impact-next-steps",
            "status": "active",
            "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655",
            "version": 1,
            "description": null
          },
          "evidence": "Closing call: 'time is now to start making choices about whether to get in the game'.",
          "position": 5,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 82
        }
      ],
      "loops": [
        {
          "to": 16,
          "from": 16,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "019dd95a-088c-724c-b310-8c1700e4ce50",
          "evidence": "'Those opportunities won't last forever... The time is now to start making choices.'",
          "position": 4,
          "objective": "Press urgency that first-mover shelf space is filling and the moment to act is now",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-29 13:07:29.689431+00",
            "model": "claude-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 5,
      "label": "Situation & Context",
      "description": "Cover, About Bain PE, TOC, intro 'Perfect Storm', and 'Why PE Is Targeting Individuals' frame the topic."
    },
    {
      "from": 6,
      "to": 8,
      "label": "Problem & Complication",
      "description": "Three figures show 50%/16% mismatch, retail must grow faster, only 15% of >$100M cos public."
    },
    {
      "from": 9,
      "to": 13,
      "label": "Solution & Approach",
      "description": "Focus broad middle, rule changes, liquidity products, and GTM plays matrix."
    },
    {
      "from": 14,
      "to": 15,
      "label": "Evidence & Proof",
      "description": "HNWI survey reveals brand identity gap with 'I don't know' word cloud."
    },
    {
      "from": 16,
      "to": 16,
      "label": "Impact & Next Steps",
      "description": "Closing call: 'time is now to start making choices about whether to get in the game'."
    }
  ],
  "loops": [
    {
      "from": 5,
      "to": 8,
      "label": "Tale Two Worlds",
      "description": "Quantify the gap between individuals' share of wealth and their share of alternatives AUM"
    },
    {
      "from": 9,
      "to": 13,
      "label": "Quick Win Big Bet",
      "description": "Lay out the retail playbook: structural innovations and go-to-market plays"
    },
    {
      "from": 14,
      "to": 15,
      "label": "Voice Of Customer",
      "description": "Use HNWI survey verbatims to show alternatives firms have a brand-awareness problem"
    },
    {
      "from": 16,
      "to": 16,
      "label": "Cost Of Inaction",
      "description": "Press urgency that first-mover shelf space is filling and the moment to act is now"
    }
  ]
}