{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5e88-73ef-bd5a-7315225cd65d", "slug": "056ea5d741b4dfca", "title": "2018 credit suisse deck", "subtitle": "Citi", "author": "Citi", "pageCount": 10, "kind": "consulting-deck", "orientation": "portrait", "aspectRatio": 0.773, "document": { "id": "019dd923-5e88-73ef-bd5a-7315225cd65d", "slug": "056ea5d741b4dfca", "title": "2018 credit suisse deck", "rawTitle": "2018 credit suisse deck", "authorId": "GoldmanSachs", "authorName": "Citi", "authorDisplay": "Citi", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "equity_research", "label": "Equity research" }, "fileName": "2018-credit-suisse-deck.pdf", "sourceUrl": null, "sourceDate": "2023-12-06 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-24 14:50:30+00", "status": "ready", "pageCount": 10, "orientation": "portrait", "aspectRatio": 0.773, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/056ea5d741b4dfca", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 10, "pagesIndexed": 10, "pagesWithImages": 10, "pagesWithMetadata": 10, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 74, "chartCount": 0, "metricSlides": 0, "toolMatches": 0, "documentToolMatches": 0, "frameworkMatches": 0, "arcMatches": 0, "beatMatches": 0, "loopMatches": 0, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [], "beats": [], "loops": [], "tools": [], "frameworks": [], "patterns": [] }, "storymakers": null, "score": { "backend": "claude", "scoredAt": "2026-05-02 09:29:20.581+00", "subScores": { "scqa_arc": 15, "action_titles": 5, "mece_structure": 25, "closing_strength": 10, "evidence_quality": 55, "clarity_of_thesis": 10, "production_quality": 15, "visual_storytelling": 20 }, "totalScore": 22, "coveragePct": 100, "explanations": { "scqa_arc": "There is no Situation->Complication->Question->Answer arc; the deck is a chronological Q&A transcript dump (slides 1-9) that mirrors the order of the conference, not a constructed narrative.", "action_titles": "Every slide (1-10) is titled 'TRANSCRIPT' - pure topic label, zero insight; an action title would have been e.g. 'Citi targets 11-12% RoTCE by cutting expenses to $51-53B'.", "mece_structure": "Topics bleed across slides - cost/expense reduction recurs in slides 6, 7, and 9, and there is no explicit sectioning, so the deck is neither mutually exclusive nor collectively exhaustive.", "closing_strength": "Slide 10 is a legal disclaimer; there is no recommendation, call to action, or 'next steps' page - the deck simply terminates.", "evidence_quality": "Claims are anchored in first-person CFO testimony with specific figures (e.g. $78B revenue range, 13.6% CET1, 13->8 layers, $51-53B expenses) - strong primary-source evidence even if not visualized.", "clarity_of_thesis": "No declarative thesis appears in slides 1-5; the deck opens with a verbatim macro-outlook transcript and never states a central argument.", "production_quality": "Identical 'TRANSCRIPT' title on all 10 slides, dense body text on every page, no framework consistency or footnote discipline visible - production reads as raw transcript pagination, not a designed deck.", "visual_storytelling": "Slides rely almost entirely on body text + pull-quote + callout (slides 1-9); no charts, frameworks, or big-number layouts are used to carry the message despite numerous quantitative claims." }, "slidesAnalyzed": 10 }, "review": { "backend": null, "verdict": "This is a transcript-derived quote reel, not a consulting deck — use it only as a negative example of why 'TRANSCRIPT' titles and a missing thesis/recommendation kill narrative, not as a Storymakers exemplar.", "reviewedAt": "2026-04-24 21:55:34+00", "slidesSeen": 10, "suggestions": [ "Replace «TRANSCRIPT» titles with declarative action titles pulled from each callout — e.g. p.2 becomes 'Revenue lands near $78B, at the low end of guidance'; p.8 becomes 'CET1 at 13.6% funds ~$500M quarterly buyback'", "Add an opener slide that states the one-sentence thesis (e.g. 'Mild slowdown ahead — revenue holds, costs compress to $51-53B, capital returns continue') and a closing recommendation/outlook slide before the disclaimer", "Group pp.2-9 into 3-4 MECE pillars (Revenue momentum · Cost trajectory · Credit quality · Capital return) with section dividers so the structure is legible at a glance" ], "closingScore": 15, "openingScore": 20, "topStrengths": [ "Callouts carry quantified specifics (p.2 $78B revenue, p.5 80% of portfolio at 680+ FICO, p.8 13.6% CET1) — the raw material for good action titles is present", "Topic coverage is broad across revenue, cost, credit, and capital (pp.2-9), so a MECE financial pillar structure could be retrofitted" ], "topWeaknesses": [ "All 9 content slides share the identical title «TRANSCRIPT» — zero action-title discipline", "No opening thesis slide and no closing recommendation slide; the deck ends on a disclaimer (p.10)", "No section dividers or pillar structure — the deck reads as a linear quote reel with no MECE spine", "Hedged, speaker-voice language («I think», «seems reasonable», «seems doable» on p.9) undermines executive confidence that Storymakers titles demand" ], "narrativeScore": 25, "pillarCritique": "There are no section dividers or visible MECE pillars — the 10 pages are a flat sequence of quote/transcript slides with no structural spine, so the reader cannot tell revenue, cost, capital, and credit commentary apart by structure, only by reading each callout.", "closingCritique": "The deck closes with a CET1/buyback quote (p.8), a cost-target musing (p.9: «seems reasonable, it seems doable that we'd be able to get to $51 billion to $53 billion»), and a disclaimer page (p.10) — no call to action, no recommendation, no memorable close. It simply trails off into legal front-matter.", "openingCritique": "The first 5 slides open with a recession-risk musing (p.1) and then drop into context-free financial figures ($78B, $47.5B, 18%, 7.8%) without ever stating a thesis or the 'so what'. There is no hook, no stakes framing, and no lead-with-the-answer — just sequential quote slides from what appears to be earnings-call transcript material.", "extractionSeconds": 46.376255, "narrativeCritique": "This is not a narrative deck — it is a transcript dump with 8 of 10 pages marked «TRANSCRIPT» and no discernible setup→tension→analysis→resolution arc. There is no Situation or Complication framing; the content jumps directly into financial commentary and never resolves with a recommendation.", "titleQualityScore": 10, "titleQualityCritique": "Every single page title is literally «TRANSCRIPT» (pp. 1-9) — these are not action titles, not even topic labels. 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