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      "Rewrite the three 'Opportunities to connect' titles as pillar-specific actions (e.g. 'Pair inclusive creative with Black-owned publishers', 'Add podcasts and radio to lower the cost of reach', 'Sponsor women's sports — especially Black athletes')",
      "Replace p.4 with an answer-first thesis slide that states the one big idea synthesizing all three pillars (e.g. 'Win Black audiences by investing in spoken-word, conversational and community media — three plays inside')",
      "Rewrite p.21 Conclusion as a synthesized 1-2-3 recap tied to the three archetypes, ending with a single quantified commitment Nielsen is asking the reader to make"
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